InMarket Syndicated Audience Segments

Chocolate Coated CPG Weekly Transactions › Sweet Snacks › Cakes Snacks - Donuts: This segment targets consumers who have purchased chocolate-coated donuts, which are sweet snack cakes typically fried or baked and finished with a layer of milk, dark, or white chocolate frosting or glaze. Applicable use cases include targeting shoppers for morning meeting catering, marketing to families for weekend treats, and cross-selling with complementary beverages like coffee or milk. The lookback window for this segment is the last seven days.
Crumb, Crumble, Crunch CPG Weekly Transactions › Sweet Snacks › Cakes Snacks - Donuts: This segment targets consumers who have purchased donuts with crumb, crumble, or crunch toppings, which are sweet snacks featuring a textured coating like streusel or granulated sugar. Applicable use cases include marketing to breakfast shoppers, promoting coffee pairings, and targeting consumers for special occasion treats or office gatherings. The lookback window for this segment is the last seven days.
Glazed CPG Weekly Transactions › Sweet Snacks › Cakes Snacks - Donuts: This segment targets consumers who have purchased glazed donuts within the sweet snacks category. Applicable use cases include promoting coffee pairings, seasonal bakery offers, or bulk-buy discounts for office or social gatherings. The lookback window for this segment is the last seven days.
Powdered Sugar CPG Weekly Transactions › Sweet Snacks › Cakes Snacks - Donuts: This segment targets consumers who have purchased powdered sugar donuts, a popular sweet snack consisting of soft, fried dough coated in a fine layer of confectioners' sugar. Applicable use cases include targeting families for weekend breakfast treats, marketing to office managers for morning meeting catering, and cross-selling with coffee or milk products. The lookback window for this segment is the last seven days.
Unflavored Plain CPG Weekly Transactions › Sweet Snacks › Cakes Snacks - Donuts: This segment targets consumers who have purchased unflavored plain donuts, which are classic fried or baked dough confectionery products without additional glazes, frostings, or fillings. Applicable use cases include targeting home cooks for DIY decorating projects, marketing to breakfast traditionalists who prefer less sugary treats, or cross-selling with coffee and tea products. The lookback window for this segment is the last seven days.
Cereal Treat Bars CPG Weekly Transactions › Sweet Snacks › Cakes Snacks - Marshmallow Rice Treats: This segment targets consumers who have recently purchased marshmallow rice treat bars and cereal treat bars, including crispy rice and marshmallow-based snack bars popular with consumers of all ages. Use cases include promoting cereal treat bar brands to families and lunchbox snack buyers, marketing rice treat bars as on-the-go sweet snacks, and reaching consumers who purchase sweet snacks for everyday snacking and casual treats. The lookback window for this segment is the last seven days.
Cereal Treat Bars CPG Weekly Transactions › Sweet Snacks › Cookies Biscuits - Cookie Bars: This segment targets consumers who have purchased cereal treat bars, specifically those categorized under cookies and biscuits as cookie bars. Applicable use cases include targeting parents for school lunchbox additions, marketing to on-the-go professionals seeking a quick sweet treat, and promoting multipacks for family road trips or picnics. The lookback window for this segment is the last seven days.
Peanut Butter Wafer CPG Weekly Transactions › Sweet Snacks › Cookies Biscuits - Wafers: This segment targets consumers who have purchased peanut butter wafers, which are light, crispy, multi-layered wafer cookies featuring a savory-sweet peanut butter filling. Applicable use cases include driving brand loyalty, promoting new flavor variations within the cookies and biscuits category, and cross-selling with complementary beverages such as milk or coffee. The lookback window for this segment is the last seven days.
Fudge Rounds CPG Weekly Transactions › Sweet Snacks › Cookies › Sandwich Cookie: This segment targets consumers who have purchased Fudge Rounds, a popular snack cake consisting of two chewy chocolate cookies sandwiching a thick layer of chocolate creme and finished with a signature wave of chocolate icing. Applicable use cases include driving brand loyalty through targeted discounts, promoting bulk-buy options for families, and cross-selling with complementary items like milk or other lunchbox staples. The lookback window for this segment is the last seven days.
Rice Krispies Treats CPG Weekly Transactions › Sweet Snacks › Dessert Bars › Cereal Treat Bars: This segment targets consumers who have purchased Rice Krispies Treats, which are crispy marshmallow squares made from puffed, oven-roasted rice cereal and melted marshmallows. Applicable use cases include targeting parents for school lunchbox snacks, marketing to office managers for breakroom treats, and promoting the product to gamers or on-the-go snackers seeking convenient indulgence. The lookback window for this segment is the last seven days.
Powdered Sugar CPG Weekly Transactions › Sweet Snacks › Doughnuts: This segment targets consumers who have recently purchased powdered sugar doughnuts, a classic sweet snack sold in grocery bakery and snack aisles. Use cases include promoting snack cake and doughnut brands to sweet snack buyers, advertising limited-edition doughnut flavors and seasonal offerings, and reaching consumers who regularly purchase individually wrapped or bagged sweet snack cakes. The lookback window for this segment is the last seven days.
Honey Buns CPG Weekly Transactions › Sweet Snacks › Other Pastries - Other: This segment targets consumers who have purchased honey buns, which are sweet, yeast-leavened pastries typically swirled with cinnamon and topped with a light honey-flavored glaze. Applicable use cases include targeting parents for quick on-the-go breakfast solutions, marketing to convenience store shoppers for impulse snack purchases, and promoting to sweet-tooth consumers during seasonal coffee or tea pairing campaigns. The lookback window for this segment is the last seven days.
Banana CPG Weekly Transactions › Sweet Snacks › Other Pastries - Other Sweet Muffins: This segment targets consumers who have purchased banana-flavored muffins or pastries, which are sweet, cake-like baked goods characterized by their moist texture and the natural sweetness of ripe bananas. Applicable use cases include targeting busy households for quick morning meal solutions, marketing to on-the-go professionals seeking a portable snack, and promoting multipacks for school lunches or office gatherings. The lookback window for this segment is the last seven days.
Blueberry CPG Weekly Transactions › Sweet Snacks › Other Pastries - Other Sweet Muffins: This segment targets consumers who have purchased blueberry-flavored sweet muffins and other pastries within the sweet snacks category. Applicable use cases include promoting coffee and tea pairings, marketing to families for school or work lunch additions, and driving sales for bakery-style convenience foods. The lookback window for this segment is the last seven days.
Honey Buns CPG Weekly Transactions › Sweet Snacks › Other Sweet Snacks: This segment targets consumers who have recently purchased honey bun pastries and similar individually wrapped sweet snack cakes. Use cases include promoting honey bun brands to sweet snack buyers, advertising individually wrapped pastry products to convenience store and grocery shoppers, and reaching consumers who purchase sweet grab-and-go snacks for breakfast or dessert. The lookback window for this segment is the last seven days.
Frosted CPG Weekly Transactions › Toaster Pastries › Other Pastries - Toaster Pastries: This segment targets consumers who have purchased frosted toaster pastries, which are convenient, shelf-stable breakfast or snack items consisting of a flavored filling encased in two layers of thin, rectangular pastry crust and topped with a sweet icing. Applicable use cases include targeting busy parents for school-day breakfast solutions, marketing to on-the-go professionals and students for portable snacks, or driving trials for new seasonal flavor launches. The lookback window for this segment is the last seven days.
Frosted CPG Weekly Transactions › Toaster Pastries › Pop Up Pastries: This segment targets consumers who have recently purchased frosted toaster pastries, including Pop-Tarts and similar heat-and-eat pastry products with frosted toppings and fruit fillings. Use cases include promoting toaster pastry brands to breakfast convenience seekers, marketing frosted pastry flavors to families and households with consumers, and reaching consumers who purchase quick breakfast or snack items. The lookback window for this segment is the last seven days.
Alcohol - Gin CPG Weekly Transactions › Total Spirits: This segment targets consumers who have purchased gin, a distilled alcoholic spirit characterized by its primary flavor of juniper berries. Applicable use cases include promoting premium tonic waters and mixers, targeting home bartenders for seasonal cocktail campaigns, and driving brand awareness for craft or London Dry gin varieties. The lookback window for this segment is the last seven days.
Alcohol - Vodka CPG Weekly Transactions › Total Spirits: This segment targets consumers who have purchased vodka, a clear distilled spirit known for its versatility and neutral flavor profile. Applicable use cases include targeting consumers for holiday or event-based promotions, marketing premium brands to high-end spirits enthusiasts, and cross-selling with mixers such as tonic water, juices, or specialized cocktail ingredients. The lookback window for this segment is the last seven days.
Vodka CPG Weekly Transactions › Total Spirits: This segment targets consumers who have recently purchased vodka, the best-selling distilled spirit in the United States, across a range of price points and brands. Use cases include promoting vodka brands to at-home cocktail makers and spirits enthusiasts, advertising premium and flavored vodka varieties to adults who entertain, and reaching consumers who regularly purchase vodka for personal consumption or social occasions. The lookback window for this segment is the last seven days.
Brandy Amber CPG Weekly Transactions › Total Spirits › Alcohol - Brandy: This segment targets consumers who have purchased Brandy Amber, a premium distilled spirit known for its rich, golden hue and complex flavor profile derived from aging in oak barrels. Applicable use cases include promoting high-end spirits for gifting during holidays, targeting mixology enthusiasts for home bar replenishment, or cross-selling with gourmet appetizers and cigars for luxury entertaining. The lookback window for this segment is the last seven days.
Brandy VS CPG Weekly Transactions › Total Spirits › Alcohol - Brandy: This segment targets consumers who have purchased V.S. (Very Special) Brandy, a distilled spirit aged for a minimum of two years in oak casks, known for its fruity profile and versatility in cocktails. Applicable use cases include marketing to home mixologists for classic brandy-based cocktails, targeting younger consumers through modern "brandy revolution" campaigns, and promoting the spirit as a more delicate, fruit-forward alternative to whiskey for social gatherings. The lookback window for this segment is the last seven days.
Brandy Vsop CPG Weekly Transactions › Total Spirits › Alcohol - Brandy: This segment targets consumers who have purchased VSOP (Very Superior Old Pale) brandy, which is a premium distilled spirit aged in oak for a minimum of four years to achieve a smooth, complex flavor profile. Applicable use cases include targeting spirits connoisseurs for premium brand launches, marketing high-end gift sets during holiday seasons, and cross-selling with gourmet pairings like dark chocolate or cigars. The lookback window for this segment is the last seven days.
Cognac VS CPG Weekly Transactions › Total Spirits › Alcohol - Brandy: This segment targets consumers who have purchased Cognac VS, a category of brandy from the Cognac region of France that has been aged for a minimum of two years. Applicable use cases include promoting premium spirit brands, targeting home mixologists, and driving sales for luxury gift-giving occasions. The lookback window for this segment is the last seven days.
Cordial Creams CPG Weekly Transactions › Total Spirits › Alcohol - Liqueur: This segment targets consumers who have purchased cordial creams, which are liqueurs that combine a spirit base with dairy cream and flavorings such as chocolate, vanilla, or coffee. Applicable use cases include promoting seasonal gift sets for holidays, marketing as a dessert accompaniment or coffee enhancer, and targeting home bartenders for creamy cocktail recipes. The lookback window for this segment is the last seven days.
Cordial Specialty CPG Weekly Transactions › Total Spirits › Alcohol - Liqueur: This segment targets consumers who have purchased cordials and specialty liqueurs, which are flavored distilled spirits sweetened with at least 2.5 percent sugar by weight. Applicable use cases include marketing to home mixologists for cocktail recipes, promoting after-dinner dessert pairings, and targeting gift-givers during holiday seasons. The lookback window for this segment is the last seven days.
Schnapps CPG Weekly Transactions › Total Spirits › Alcohol - Liqueur: This segment targets consumers who have purchased schnapps, a versatile distilled spirit that in the North American market is typically a sweetened, fruit-flavored liqueur with a syrupy texture. Applicable use cases include targeting home bartenders for popular 1980s-style cocktails like the Fuzzy Navel or Sex on the Beach, marketing to shoppers during festive seasons for shots and shooters, and cross-selling with dessert ingredients for culinary applications like boozy sauces or cakes. The lookback window for this segment is the last seven days.
Cocktails Ready To Drink CPG Weekly Transactions › Total Spirits › Alcohol - Malt Beverages: This segment targets consumers who have purchased malt-based ready-to-drink (RTD) cocktails, which are pre-mixed alcoholic beverages that provide a convenient and consistent cocktail experience without the need for additional ingredients or preparation. Applicable use cases include promoting convenient options for outdoor social gatherings, targeting consumers seeking easy home entertaining solutions, and cross-selling with party snacks or mixers. The lookback window for this segment is the last seven days.
Vodka CPG Weekly Transactions › Total Spirits › Alcohol - Malt Beverages: This segment targets consumers who have purchased vodka-style flavored malt beverages, which are refreshing, ready-to-drink alcoholic beverages made from a fermented malt base and often designed to mimic the crisp, clean profile of a vodka-based cocktail. Applicable use cases include promoting variety packs for outdoor social gatherings and parties, targeting shoppers looking for low-ABV or "hard" soda alternatives, and cross-selling with convenience snacks for casual entertaining. The lookback window for this segment is the last seven days.
Vodka CPG Weekly Transactions › Total Spirits › Alcohol - Non-Alcoholic Wine: This segment targets consumers who have purchased non-alcoholic vodka alternatives, which are distilled botanicals designed to mimic the flavor and mouthfeel of traditional vodka without the alcohol content. Applicable use cases include promoting low-calorie cocktail mixers, targeting "Dry January" or "Sober October" campaigns, and cross-selling with premium tonic waters or garnishes. The lookback window for this segment is the last seven days.
Cocktails Ready To Drink CPG Weekly Transactions › Total Spirits › Alcohol - Other: This segment targets consumers who have purchased ready-to-drink (RTD) cocktails, which are pre-mixed alcoholic beverages that offer a convenient and consistent bar-quality experience without the need for additional ingredients or preparation. Applicable use cases include targeting consumers for outdoor social gatherings, seasonal promotions like summer barbecues or holiday parties, and cross-selling to individuals looking for portable or single-serve alcohol options. The lookback window for this segment is the last seven days.
Rum Gold CPG Weekly Transactions › Total Spirits › Alcohol - Rum: This segment targets consumers who have purchased gold rum, a medium-bodied distilled spirit that has been aged in wooden barrels to develop its characteristic amber color and mellow flavor profile with hints of caramel and vanilla. Applicable use cases include promoting premium spirit brands, targeting home bartenders for classic cocktail recipes like the Cuba Libre or Dark and Stormy, and driving seasonal sales for holiday entertaining. The lookback window for this segment is the last seven days.
Rum Light CPG Weekly Transactions › Total Spirits › Alcohol - Rum: This segment targets consumers who have purchased light rum, also known as white or silver rum, which is a clear, light-bodied spirit distilled from sugarcane byproducts like molasses or juice. Applicable use cases include promoting high-volume sales for tropical cocktail staples like Mojitos, Daiquiris, and Piña Coladas, targeting home bartenders for summer gatherings and beach-themed events, or cross-selling with mixers such as citrus juices, mint, and club soda. The lookback window for this segment is the last seven days.
Cocktails Ready To Drink CPG Weekly Transactions › Total Spirits › Alcohol - Tequila: This segment targets consumers who have purchased ready-to-drink (RTD) tequila-based cocktails, such as canned margaritas or palomas, which offer the convenience of pre-mixed, bar-quality drinks without the need for additional ingredients or preparation. Applicable use cases include targeting shoppers for outdoor social gatherings, seasonal parties, and convenience-focused happy hour promotions. The lookback window for this segment is the last seven days.
Tequila Anejo CPG Weekly Transactions › Total Spirits › Alcohol - Tequila: This segment targets consumers who have purchased Tequila Anejo, a premium variety of tequila that has been aged in oak barrels for a period of one to three years. Applicable use cases include marketing premium labels to spirits connoisseurs, promoting it as a sophisticated gift for holidays or special occasions, and targeting consumers interested in high-end cocktail ingredients or neat consumption. The lookback window for this segment is the last seven days.
Tequila Gold/Especial CPG Weekly Transactions › Total Spirits › Alcohol - Tequila: This segment targets consumers who have purchased Tequila Gold or Especial, which is a type of tequila characterized by its golden hue and smooth flavor profile, often achieved by blending unaged tequila with aged versions or adding caramel coloring and oak extracts. Applicable use cases include promoting cocktail mixers and margarita salts, targeting shoppers for party planning and social events, and driving brand awareness for spirit manufacturers. The lookback window for this segment is the last seven days.
Tequila Reposado CPG Weekly Transactions › Total Spirits › Alcohol - Tequila: This segment targets consumers who have purchased Reposado tequila, a "rested" spirit aged in oak barrels for a period of two to twelve months to achieve a balanced, smooth profile with notes of vanilla, caramel, and oak. Applicable use cases include marketing to spirits enthusiasts for premium sipping occasions, targeting hosts for cocktail-centric social gatherings like margaritas or palomas, and cross-selling with complementary items such as citrus mixers, agave nectar, or gourmet snacks. The lookback window for this segment is the last seven days.
Tequila White/Silver CPG Weekly Transactions › Total Spirits › Alcohol - Tequila: This segment targets consumers who have purchased white or silver tequila, a clear and unaged distilled spirit known for its pure agave flavor and versatility in cocktails. Applicable use cases include targeting home bartenders for margarita or Paloma promotions, marketing to party planners for social gatherings and celebrations, and cross-selling with mixers like lime juice, agave nectar, or sparkling water. The lookback window for this segment is the last seven days.
Cocktails Ready To Drink CPG Weekly Transactions › Total Spirits › Alcohol - Vodka: This segment targets consumers who have purchased vodka-based ready-to-drink (RTD) cocktails, which are pre-mixed alcoholic beverages that combine vodka with various flavors or mixers for a convenient, bar-quality drink. Applicable use cases include promoting new seasonal flavor launches, targeting convenience-oriented shoppers, and driving brand awareness for single-serve or multipack cocktail formats. The lookback window for this segment is the last seven days.
Whiskey American CPG Weekly Transactions › Total Spirits › Alcohol - Whiskey: This segment targets consumers who have purchased American whiskey, a distilled spirit made in the United States from a fermented mash of cereal grain such as corn, rye, barley, or wheat. Applicable use cases include targeting whiskey enthusiasts for premium brand launches, marketing to home bartenders for cocktail-themed promotions, and reaching consumers during peak gifting seasons or holidays. The lookback window for this segment is the last seven days.
Whiskey Canadian CPG Weekly Transactions › Total Spirits › Alcohol - Whiskey: This segment targets consumers who have purchased Canadian whiskey, a smooth and versatile distilled spirit produced in Canada that is often characterized by its light body and blend of cereal grains, including rye. Applicable use cases include marketing premium labels to spirits enthusiasts, promoting seasonal gift sets for holidays or special occasions, and cross-selling with popular mixers like ginger ale or cocktail ingredients. The lookback window for this segment is the last seven days.
Whiskey Irish CPG Weekly Transactions › Total Spirits › Alcohol - Whiskey: This segment targets consumers who have purchased Irish whiskey, a smooth and triple-distilled spirit produced in Ireland, typically made from a mash of malted and unmalted barley. Applicable use cases include marketing premium labels to spirits enthusiasts, promoting seasonal gift sets during the holidays or St. Patrick's Day, and cross-selling with mixers like ginger ale or specialty coffee. The lookback window for this segment is the last seven days.
Whiskey Scotch CPG Weekly Transactions › Total Spirits › Alcohol - Whiskey: This segment targets consumers who have purchased Scotch whiskey, a distilled spirit produced in Scotland typically from malted barley and aged in oak barrels, known for its distinct smoky or peaty flavor profiles. Applicable use cases include promoting premium single malt or blended labels to whiskey enthusiasts, marketing high-end gift sets for holidays or special occasions, and cross-selling with complementary items like crystal glassware or cigars. The lookback window for this segment is the last seven days.
Alcohol - Red Wine CPG Weekly Transactions › Total Wine: This segment targets consumers who have purchased Red Wine within the Total Wine category, encompassing a broad range of varietals such as Cabernet Sauvignon, Merlot, Pinot Noir, and Syrah. Applicable use cases include targeting wine enthusiasts for premium label promotions, marketing to shoppers planning dinner parties or holiday celebrations, and cross-selling complementary items like artisanal cheeses, red meats, or wine accessories. The lookback window for this segment is the last seven days.
Wine Based Cocktail CPG Weekly Transactions › Total Wine › Alcohol - Other: This segment targets consumers who have purchased wine-based cocktails, which are ready-to-drink (RTD) alcoholic beverages that use wine as a base and are often blended with fruit flavors, juices, or carbonation. Applicable use cases include targeting consumers for casual social gatherings, marketing to individuals looking for refreshing and lower-alcohol alternatives to spirits, and cross-selling with party snacks or outdoor picnic supplies. The lookback window for this segment is the last seven days.
Refreshment CPG Weekly Transactions › Total Wine › Alcohol - Red Wine: This segment targets consumers who have purchased red refreshment wines, which are typically light-bodied, fruit-forward, and often slightly sweet or chilled red wines designed for casual, easy drinking. Applicable use cases include promoting chilled red wine options for summer picnics or outdoor social gatherings, marketing to younger or novice wine drinkers seeking approachable flavor profiles, and cross-selling with light appetizers, charcuterie, or spicy cuisines. The lookback window for this segment is the last seven days.
Sparkling CPG Weekly Transactions › Total Wine › Alcohol - Red Wine: This segment targets consumers who have purchased sparkling red wine, a unique category characterized by its effervescence, deep ruby hues, and flavor profiles ranging from dry and bold to sweet and aromatic, such as Lambrusco, Sparkling Shiraz, or Brachetto. Applicable use cases include promoting pairings with savory, salty, or fatty foods like charcuterie, pizza, and grilled meats, marketing for casual celebrations, game nights, and social gatherings, or targeting health-conscious consumers interested in the high antioxidant content and lower calorie counts associated with these varietals. The lookback window for this segment is the last seven days.
Table CPG Weekly Transactions › Total Wine › Alcohol - Red Wine: This segment targets consumers who have purchased Red Table Wine, which typically refers to a non-fortified, non-sparkling red wine with a moderate alcohol content (usually 14% ABV or less). Applicable use cases include targeting shoppers for weekly grocery replenishment, marketing affordable options for casual social gatherings and weeknight meals, or cross-selling with dinner staples like pasta, grilled meats, and cheeses. The lookback window for this segment is the last seven days.
Wine Based Cocktail CPG Weekly Transactions › Total Wine › Alcohol - Red Wine: This segment targets consumers who have purchased red wine-based cocktails, which are pre-mixed alcoholic beverages that combine red wine with fruit juices, sodas, or other flavorings, such as bottled sangria. Applicable use cases include targeting shoppers for casual social gatherings and outdoor events, marketing to consumers looking for convenient home-entertaining solutions, and cross-selling with party snacks or appetizers. The lookback window for this segment is the last seven days.
Sparkling CPG Weekly Transactions › Total Wine › Alcohol - White Wine: This segment targets consumers who have purchased sparkling white wine, which includes a variety of effervescent wines such as Champagne, Prosecco, and Cava. Applicable use cases include promoting brands for major celebrations and weddings, marketing seasonal gift packages during the holidays, and cross-selling with items like orange juice for mimosas or gourmet appetizers. The lookback window for this segment is the last seven days.
Table CPG Weekly Transactions › Total Wine › Alcohol - White Wine: This segment targets consumers who have purchased white table wine, which is fermented without skin contact to produce a crisp, refreshing beverage ranging from bone-dry to sweet. Applicable use cases include targeting shoppers for seasonal summer entertaining, marketing to consumers looking for food pairings for seafood, poultry, or spicy Asian cuisine, and promoting premium varietals like Chardonnay or Sauvignon Blanc to wine enthusiasts. The lookback window for this segment is the last seven days.
Table CPG Weekly Transactions › Total Wine › Still Wine: This segment targets consumers who have purchased still table wine, which are non-sparkling and non-fortified wines typically consumed with meals. Applicable use cases include marketing affordable wine brands for routine purchases, promoting food pairings for weeknight dinners, or advertising wine-related accessories and gift sets. The lookback window for this segment is the last seven days.
Brussels Sprouts CPG Weekly Transactions › Vegetables: This segment targets consumers who have purchased Brussels sprouts, which are small, nutrient-dense cruciferous vegetables known for their mini-cabbage appearance and earthy, nutty flavor. Applicable use cases include promoting fresh produce, holiday meal staples, or healthy snacking alternatives such as air-fried or roasted preparations. The lookback window for this segment is the last seven days.
Cauliflower CPG Weekly Transactions › Vegetables: This segment targets consumers who have purchased cauliflower, a versatile cruciferous vegetable known for its nutrient density and adaptability as a low-carb substitute in various recipes. Applicable use cases include promoting fresh produce, targeting shoppers interested in keto or gluten-free meal planning, and cross-selling with seasonings, dips, or healthy oil brands. The lookback window for this segment is the last seven days.
Celery CPG Weekly Transactions › Vegetables: This segment targets consumers who have purchased celery stalks, a crunchy and fibrous vegetable that is a versatile kitchen staple known for its mild flavor and low calorie count. Applicable use cases include targeting health-conscious shoppers for weekly grocery replenishment, marketing to home cooks for meal prep essentials, and cross-selling with peanut butter, hummus, or vegetable dips. The lookback window for this segment is the last seven days.
Mixed Vegetables CPG Weekly Transactions › Vegetables: This segment targets consumers who have purchased mixed vegetables, a versatile and convenient blend of various vegetables such as peas, carrots, corn, and green beans, typically available in frozen or canned formats. Applicable use cases include marketing to busy families looking for quick meal solutions, promoting healthy eating habits with easy-to-prepare produce, and cross-selling with pantry essentials like rice or protein sources for complete meal kits. The lookback window for this segment is the last seven days.
Packaged Fruit Vegetable - Garlic CPG Weekly Transactions › Vegetables: This segment targets consumers who have purchased garlic, an aromatic and flavorful bulb used as a core ingredient and seasoning in various global cuisines. Applicable use cases include targeting home cooks for grocery replenishment, marketing to fans of specific culinary styles like Italian or Asian, and cross-selling with items such as olive oil, meats, and pasta. The lookback window for this segment is the last seven days.
Packaged Fruit Vegetable - Lettuce CPG Weekly Transactions › Vegetables: This segment targets consumers who have purchased packaged lettuce, including pre-washed and pre-cut varieties like romaine, iceberg, or mixed greens sold in bags or containers for convenience. Applicable use cases include driving repeat purchases for produce brands, cross-selling salad dressings and toppings, and targeting health-conscious consumers for quick meal solutions. The lookback window for this segment is the last seven days.
Packaged Fruit Vegetable - Mixed Greens Other Greens CPG Weekly Transactions › Vegetables: This segment targets consumers who have purchased 'Salad Mix' within the Packaged Fruit & Vegetable category, featuring pre-washed and ready-to-eat blends of mixed greens such as baby spinach, arugula, kale, or romaine. Applicable use cases include promoting healthy lunch solutions, marketing as a base for custom dinner bowls by adding proteins like rotisserie chicken or chickpeas, and cross-selling complementary items like salad dressings, croutons, or fresh fruits. The lookback window for this segment is the last seven days.
Multi Color CPG Weekly Transactions › Vegetables › Bell Peppers: This segment targets consumers who have purchased multi-color bell peppers, which are vibrant, mild-flavored vegetables often sold in packs featuring red, orange, and yellow varieties. Applicable use cases include targeting health-conscious shoppers for meal prep inspiration, marketing to home cooks for seasonal grilling or festive recipe campaigns, and cross-selling with dips, oils, or other fresh produce. The lookback window for this segment is the last seven days.
Broccoli Florets CPG Weekly Transactions › Vegetables › Broccoli: This segment targets consumers who have purchased broccoli florets, which are the nutrient-dense, tree-like flowering heads of the broccoli plant. Applicable use cases include promoting quick healthy meal solutions, targeting home cooks for stir-fries and casseroles, or cross-selling with vegetable dips and salad components. The lookback window for this segment is the last seven days.
Frozen Broccoli Florets CPG Weekly Transactions › Vegetables › Broccoli: This segment targets consumers who have purchased frozen broccoli florets, which are the nutrient-rich flowering heads of the broccoli plant that have been harvested and flash-frozen to preserve freshness and vitamins. Applicable use cases include targeting health-conscious families looking for quick meal solutions, marketing to meal preppers seeking long-lasting produce alternatives, and cross-selling with complementary items like cheese sauces, seasonings, or proteins. The lookback window for this segment is the last seven days.
Baby Cut Carrots CPG Weekly Transactions › Vegetables › Carrots: This segment targets consumers who have purchased Baby Cut Carrots, which are convenient, pre-peeled, and washed carrots ready for immediate consumption as a healthy snack or cooking ingredient. Applicable use cases include targeting health-conscious shoppers for low-calorie snacking, marketing to parents for easy school lunch additions, or cross-selling with hummus and vegetable dips. The lookback window for this segment is the last seven days.
Whole Carrots CPG Weekly Transactions › Vegetables › Carrots: This segment targets consumers who have purchased whole carrots, which are versatile and nutrient-rich root vegetables frequently used in cooking, snacking, and juicing. Applicable use cases include targeting health-conscious shoppers for wellness campaigns, marketing to home cooks for meal preparation and seasonal recipes, and promoting healthy snack options for families. The lookback window for this segment is the last seven days.
Fresh Jalapeno Pepper CPG Weekly Transactions › Vegetables › Chili Peppers › Jalapeno: This segment targets consumers who have purchased fresh jalapeño peppers, a popular medium-sized chili pepper known for its distinct bright flavor and moderate spice level. Applicable use cases include targeting home cooks for taco night promotions, marketing to outdoor enthusiasts for grilling and tailgating recipes, and cross-selling with complementary items like cream cheese, avocados, or tortilla chips. The lookback window for this segment is the last seven days.
Frozen Whole Kernel Corn CPG Weekly Transactions › Vegetables › Corn: This segment targets consumers who have purchased frozen whole kernel corn, a convenient and shelf-stable vegetable staple that retains its sweetness and nutritional value. Applicable use cases include targeting busy families looking for quick meal solutions, marketing for holiday meal preparation, and cross-selling with other frozen vegetables or pantry essentials. The lookback window for this segment is the last seven days.
Canned Corn CPG Weekly Transactions › Vegetables › Corn › Yellow: This segment targets consumers who have purchased canned yellow corn, a shelf-stable and convenient pantry staple consisting of sweet corn kernels preserved in water or brine. Applicable use cases include driving brand loyalty for canned goods, cross-selling with ingredients for recipes like salads, soups, or casseroles, and targeting value-oriented shoppers looking for long-lasting vegetable alternatives. The lookback window for this segment is the last seven days.
Whole Kernel Corn CPG Weekly Transactions › Vegetables › Corn › Yellow: This segment targets consumers who have purchased whole kernel yellow corn, a versatile and convenient vegetable staple consisting of individual kernels removed from the cob. Applicable use cases include marketing to families for quick weeknight side dishes, targeting home cooks for use in recipes like salads, salsas, and casseroles, or promoting it as a pantry staple for holiday meal preparation. The lookback window for this segment is the last seven days.
Mini Cucumbers CPG Weekly Transactions › Vegetables › Cucumbers: This segment targets consumers who have purchased mini cucumbers, which are small, crisp, and thin-skinned cucumbers often referred to as Persian or cocktail cucumbers. Applicable use cases include promoting healthy, convenient snacks for consumers' lunches, cross-selling with dips such as hummus or ranch, and targeting health-conscious shoppers for fresh salad or appetizer recipes. The lookback window for this segment is the last seven days.
Cut Green Beans CPG Weekly Transactions › Vegetables › Green Beans: This segment targets consumers who have purchased cut green beans, a convenient and nutritious vegetable staple typically sold canned or frozen. Applicable use cases include promoting holiday side dish ingredients like green bean casserole, targeting health-conscious shoppers looking for easy fiber-rich additions to weeknight dinners, or cross-selling with other pantry staples and frozen proteins. The lookback window for this segment is the last seven days.
Iceberg Lettuce CPG Weekly Transactions › Vegetables › Lettuce: This segment targets consumers who have purchased Iceberg Lettuce, a crisp and mild-flavored leafy vegetable characterized by its dense, cabbage-like head. Applicable use cases include targeting health-conscious shoppers for salad-related promotions, marketing to families for meal-time essentials, and cross-selling with condiments or deli items. The lookback window for this segment is the last seven days.
Romaine Hearts CPG Weekly Transactions › Vegetables › Lettuce › Romaine: This segment targets consumers who have purchased romaine hearts, which are the tender, crunchy, and mild-flavored inner leaves of a head of romaine lettuce. Applicable use cases include promoting fresh produce for healthy meal prepping, marketing complementary items like salad dressings and croutons, and targeting health-conscious shoppers looking for nutrient-dense, low-calorie greens. The lookback window for this segment is the last seven days.
Peas and Carrots CPG Weekly Transactions › Vegetables › Mixed Vegetables: This segment targets consumers who have purchased Peas and Carrots, a classic vegetable blend featuring sweet green peas and diced carrots typically found in frozen or canned formats. Applicable use cases include targeting families for easy weeknight dinner solutions, marketing to health-conscious shoppers seeking colorful produce, and cross-selling with proteins or grains. The lookback window for this segment is the last seven days.
Sliced White Mushrooms CPG Weekly Transactions › Vegetables › Mushrooms › White: This segment targets consumers who have purchased sliced white mushrooms, a convenient and versatile vegetable staple known for its mild, earthy flavor and ability to absorb savory seasonings. Applicable use cases include targeting home cooks for use in stir-fries, omelets, pasta sauces, and salads, or marketing to health-conscious individuals seeking low-calorie, nutrient-dense ingredients. The lookback window for this segment is the last seven days.
Whole White Mushrooms CPG Weekly Transactions › Vegetables › Mushrooms › White: This segment targets consumers who have purchased Whole White Mushrooms, which are versatile and mild-flavored vegetables used in a wide variety of culinary applications, including sautés, salads, and as toppings. Applicable use cases include promoting fresh produce sales, cross-selling with complementary items like steak or pasta ingredients, and driving conversions for healthy meal planning. The lookback window for this segment is the last seven days.
Green Onions CPG Weekly Transactions › Vegetables › Onions: This segment targets consumers who have purchased green onions, which are mild-flavored young onions harvested before the bulb has fully formed, featuring long green stalks and small white bases. Applicable use cases include targeting home cooks for fresh garnishing in soups and salads, marketing to enthusiasts of Asian or Mexican cuisine for stir-fries and tacos, and cross-selling with ingredients for homemade dips and dressings. The lookback window for this segment is the last seven days.
Red Onion CPG Weekly Transactions › Vegetables › Onions: This segment targets consumers who have purchased Red Onions, a versatile vegetable known for its vibrant purplish-red skin and mild, slightly sweet flavor profile. Applicable use cases include targeting home cooks for weekly grocery replenishment, marketing to outdoor enthusiasts for grilling occasions, and promoting healthy eating initiatives as they are a low-calorie source of Vitamin C and fiber. The lookback window for this segment is the last seven days.
Yellow Onion CPG Weekly Transactions › Vegetables › Onions: This segment targets consumers who have purchased yellow onions, a versatile and essential pantry staple known for its balanced astringency and sweetness that deepens when cooked. Applicable use cases include marketing to home cooks for everyday meal preparation, targeting consumers during holiday cooking seasons, and cross-selling with other produce staples like potatoes and garlic. The lookback window for this segment is the last seven days.
Russet CPG Weekly Transactions › Vegetables › Packaged Fruit Vegetable - Potatoes: This segment targets consumers who have recently purchased russet potatoes sold as packaged fresh produce, including bagged and pre-portioned russet potato products. Use cases include promoting produce brands and potato suppliers to home cooks who regularly prepare potatoes, advertising russet potato products to consumers who bake, boil, and mash potatoes frequently, and reaching households with high fresh potato consumption. The lookback window for this segment is the last seven days.
Fresh Tomatoes CPG Weekly Transactions › Vegetables › Packaged Fruit Vegetable - Tomato: This segment targets consumers who have recently purchased packaged round tomatoes, a fresh produce staple used in salads, sandwiches, sauces, and cooking across a wide range of cuisines. Use cases include promoting fresh produce brands to home cooks who use tomatoes regularly, advertising tomato products alongside sandwich and salad-related purchases, and reaching households that purchase fresh vegetables as part of their weekly grocery routine. The lookback window for this segment is the last seven days.
Round CPG Weekly Transactions › Vegetables › Packaged Fruit Vegetable - Tomato: This segment targets consumers who have purchased round tomatoes within the packaged fruit and vegetable category. Applicable use cases include promoting fresh produce for seasonal grilling, cross-selling with deli meats and breads, or targeting home cooks for meal prep ingredients. The lookback window for this segment is the last seven days.
Sweet Peas CPG Weekly Transactions › Vegetables › Peas: This segment targets consumers who have purchased sweet peas, a popular green vegetable known for its tender texture and mild, sweet flavor. Applicable use cases include targeting health-conscious shoppers for weekly grocery replenishment, marketing to families looking for easy-to-prepare vegetable options, and cross-selling with complementary items like butter, rice, or frozen entrees. The lookback window for this segment is the last seven days.
Red Potatoes CPG Weekly Transactions › Vegetables › Potatoes: This segment targets consumers who have purchased red potatoes, which are versatile, waxy tubers known for their thin red skin and firm white flesh that holds its shape well after cooking. Applicable use cases include targeting home cooks for roasting or potato salad recipes, cross-selling with seasonings and butter, or promoting fresh produce for healthy family dinners. The lookback window for this segment is the last seven days.
Russet Potatoes CPG Weekly Transactions › Vegetables › Potatoes: This segment targets consumers who have purchased Russet potatoes, which are large, starchy vegetables with a rough brown skin and white flesh, widely known as the ideal potato for baking, mashing, and making crispy french fries. Applicable use cases include targeting home cooks for everyday meal planning, marketing to families preparing for holiday gatherings or large dinners, and cross-promoting with toppings like butter, sour cream, or shredded cheese. The lookback window for this segment is the last seven days.
Sweet Potatoes CPG Weekly Transactions › Vegetables › Potatoes: This segment targets consumers who have purchased sweet potatoes, which are nutritious root vegetables known for their naturally sweet flavor and high content of fiber, vitamins, and antioxidants. Applicable use cases include targeting shoppers for seasonal meal preparation, marketing nutrient-dense complex carbohydrates to health-conscious individuals, and cross-selling with complementary items such as roasting oils, marshmallows, or savory spices. The lookback window for this segment is the last seven days.
Yellow Potatoes CPG Weekly Transactions › Vegetables › Potatoes: This segment targets consumers who have purchased yellow potatoes, which are characterized by their thin, golden skin and creamy, buttery flesh. Applicable use cases include targeting health-conscious shoppers looking for nutrient-dense side dishes, marketing to home cooks for holiday meal preparation, and cross-selling with grilling essentials or fresh herbs. The lookback window for this segment is the last seven days.
Shredded Iceberg Lettuce CPG Weekly Transactions › Vegetables › Pre Packaged Salads › Lettuce: This segment targets consumers who have purchased shredded iceberg lettuce, which is a pre-washed, pre-cut vegetable known for its crisp, crunchy texture and mild flavor. Applicable use cases include targeting busy households for quick meal preparation like taco nights, garnishing burgers and sandwiches, or providing a convenient base for side salads. The lookback window for this segment is the last seven days.
Caesar Salad Kit CPG Weekly Transactions › Vegetables › Pre Packaged Salads › Salad Kit: This segment targets consumers who have purchased Caesar Salad Kits, which are convenient, pre-packaged salad kits typically including romaine lettuce, croutons, parmesan cheese, and Caesar dressing. Applicable use cases include promoting quick lunch options for professionals, marketing easy dinner sides to families, and cross-selling with proteins such as grilled chicken or shrimp. The lookback window for this segment is the last seven days.
Sweet Kale Chopped Salad Kit CPG Weekly Transactions › Vegetables › Pre Packaged Salads › Salad Kit: This segment targets consumers who have purchased the Sweet Kale Chopped Salad Kit, a nutrient-dense and convenient meal solution typically featuring a blend of crunchy superfoods like kale, broccoli, cabbage, and Brussels sprouts, complemented by sweet dried cranberries, roasted pumpkin seeds, and a creamy poppyseed dressing. Applicable use cases include targeting health-conscious shoppers seeking quick lunch or dinner options, marketing to busy professionals for "grab-and-go" produce solutions, and cross-selling with proteins like grilled chicken, shrimp, or salmon to create a complete, balanced meal. The lookback window for this segment is the last seven days.
Classic Iceberg Salad CPG Weekly Transactions › Vegetables › Pre Packaged Salads › Salad Mix: This segment targets consumers who have purchased Classic Iceberg Salad, a pre-packaged, thoroughly washed, and ready-to-eat blend typically featuring crisp iceberg lettuce, shredded carrots, and red cabbage. Applicable use cases include promoting complementary products like salad dressings, proteins, and croutons, or targeting health-conscious shoppers looking for quick meal solutions. The lookback window for this segment is the last seven days.
Garden Salad CPG Weekly Transactions › Vegetables › Pre Packaged Salads › Salad Mix: This segment targets consumers who have purchased garden salad, a pre-packaged and pre-washed salad mix typically featuring a blend of crisp lettuce, shredded carrots, and red cabbage. Applicable use cases include promoting salad dressings and toppings, marketing quick meal solutions for weeknight dinners, and cross-selling protein additions like grilled chicken or chickpeas. The lookback window for this segment is the last seven days.
Premium Romaine Salad Blend CPG Weekly Transactions › Vegetables › Pre Packaged Salads › Salad Mix: This segment targets consumers who have purchased Premium Romaine Salad Blend, a convenient and fresh vegetable option featuring a mix of crisp romaine lettuce and other complementary greens. Applicable use cases include promoting healthy lunch options, marketing salad dressings and toppings, or cross-selling with proteins like grilled chicken for a complete meal. The lookback window for this segment is the last seven days.
Tricolor Cole Slaw CPG Weekly Transactions › Vegetables › Pre Packaged Salads › Slaw Mix: This segment targets consumers who have purchased TriColor Cole Slaw, a pre-packaged salad mix typically consisting of shredded green cabbage, red cabbage, and carrots. Applicable use cases include marketing to busy households for quick side dishes, targeting outdoor enthusiasts for picnic and barbecue planning, and cross-selling with salad dressings, proteins for fish tacos, or sandwich ingredients. The lookback window for this segment is the last seven days.
Fresh Spinach CPG Weekly Transactions › Vegetables › Pre Packaged Salads › Spinach: This segment targets consumers who have purchased fresh spinach, a nutrient-dense leafy green categorized under pre-packaged salads. Applicable use cases include targeting health-conscious individuals for wellness campaigns, marketing to families for nutritious meal planning, and cross-selling with salad dressings, healthy oils, or smoothie ingredients. The lookback window for this segment is the last seven days.
Chopped Spinach CPG Weekly Transactions › Vegetables › Spinach: This segment targets consumers who have purchased chopped spinach, a nutrient-dense and convenient leafy green that has been pre-cut for easy inclusion in a variety of recipes. Applicable use cases include promoting complementary fresh or frozen vegetables and healthy meal ingredients, cross-selling protein options and pasta for wholesome dinner campaigns, and targeting health-conscious households for plant-based eating or wellness initiatives. The lookback window for this segment is the last seven days.
Diced Tomatoes and Green Chilies CPG Weekly Transactions › Vegetables › Tomatoes › Round: This segment targets consumers who have purchased diced tomatoes and green chilies, a popular pantry staple known for adding a zesty, mildly spicy kick to a variety of dishes. Applicable use cases include promoting complementary items like tortilla chips and Velveeta for making queso, marketing to home cooks for taco night or chili preparation, and cross-selling with proteins like ground beef or chicken. The lookback window for this segment is the last seven days.
Diced Tomatoes In Tomato Juice CPG Weekly Transactions › Vegetables › Tomatoes › Round: This segment targets consumers who have purchased diced tomatoes in tomato juice, a versatile pantry staple consisting of pre-cut, vine-ripened tomatoes preserved in their own juice. Applicable use cases include promoting pasta sauces, chili, soups, stews, and salsas, as well as cross-selling with other recipe components like pasta, beans, or ground meats. The lookback window for this segment is the last seven days.
Grape Tomatoes CPG Weekly Transactions › Vegetables › Tomatoes › Snacking: This segment targets consumers who have purchased grape tomatoes, which are small, oblong-shaped tomatoes known for their sweet flavor, firm texture, and bite-sized convenience. Applicable use cases include promoting healthy lunchbox additions for families, marketing to home cooks for Mediterranean-style recipes, and cross-selling with complementary items like hummus, mozzarella, or balsamic glazes. The lookback window for this segment is the last seven days.
Hard Taco CPG Weekly Transactions › Wraps and Tortilla Shells › Hard Shell Tortilla: This segment targets consumers who have recently purchased hard taco shells and crunchy tortilla shells for home taco preparation. Use cases include promoting hard shell taco brands to Mexican food enthusiasts and taco night households, advertising tortilla shell products alongside taco seasoning, salsa, and cheese purchases, and reaching consumers who regularly prepare tacos and Mexican-inspired meals at home. The lookback window for this segment is the last seven days.
Corn Tortillas CPG Weekly Transactions › Wraps and Tortilla Shells › Mexican - Corn Tortillas: This segment targets consumers who have recently purchased corn tortillas, a staple of Mexican and Tex-Mex cuisine used for tacos, enchiladas, and quesadillas. Use cases include promoting corn tortilla brands to home cooks who prepare Mexican-inspired meals regularly, advertising tortilla products alongside salsa, beans, and cheese promotions, and reaching households with high tortilla and Mexican food consumption. The lookback window for this segment is the last seven days.
Regular Style CPG Weekly Transactions › Wraps and Tortilla Shells › Mexican - Corn Tortillas: This segment targets consumers who have purchased regular style corn tortillas, a traditional and versatile staple of Mexican cuisine made from nixtamalized corn masa. Applicable use cases include promoting complementary items like salsa, beans, and seasoned meats, or targeting shoppers for themed meal occasions such as Taco Tuesday. The lookback window for this segment is the last seven days.
Soft Taco CPG Weekly Transactions › Wraps and Tortilla Shells › Mexican - Corn Tortillas: This segment targets consumers who have purchased soft corn tortillas specifically designed for making soft tacos, a versatile Mexican-style wrap made from corn masa. Applicable use cases include promoting complementary ingredients such as seasoned meats, salsas, and fresh produce for "Taco Tuesday" events, marketing to home cooks looking for gluten-free bread alternatives, or cross-selling with Mexican-themed meal kits and side dishes like beans and rice. The lookback window for this segment is the last seven days.
Tostada CPG Weekly Transactions › Wraps and Tortilla Shells › Mexican - Corn Tortillas: This segment targets consumers who have purchased tostadas, which are crisp, deep-fried or toasted corn tortillas that serve as a crunchy base for various Mexican dishes. Applicable use cases include promoting Mexican-style meal kits, cross-selling complementary ingredients like refried beans and hot sauce, or targeting shoppers planning festive gatherings and taco nights. The lookback window for this segment is the last seven days.
Carb Balance CPG Weekly Transactions › Wraps and Tortilla Shells › Soft Shell Tortilla: This segment targets consumers who have purchased Carb Balance Soft Tortillas, which are a health-conscious alternative to traditional flour or corn tortillas, designed with higher fiber and lower net carbohydrate content. Applicable use cases include promoting high-protein fillings, advertising healthy meal prep solutions, or cross-selling with low-calorie condiments and fresh produce. The lookback window for this segment is the last seven days.
Corn Tortillas CPG Weekly Transactions › Wraps and Tortilla Shells › Soft Shell Tortilla: This segment targets consumers who have purchased corn tortillas, a traditional unleavened flatbread made from nixtamalized corn masa. Applicable use cases include targeting home cooks for family taco nights, promoting Mexican-style meal kits, and cross-selling with complementary items such as salsas, shredded cheeses, and proteins. The lookback window for this segment is the last seven days.
Flour Tortillas CPG Weekly Transactions › Wraps and Tortilla Shells › Soft Shell Tortilla: This segment targets consumers who have purchased flour tortillas, which are soft, thin flatbreads made from finely ground wheat flour. Use cases include promoting tortilla and flatbread brands, targeting shoppers planning Mexican-inspired meals, and cross-selling with salsa, beans, cheese, and other Mexican food staples. The lookback window for this segment is the last seven days.
Chocolate - Chocolate Bars Confection CPG Weekly Transactions › Yogurt: This segment targets consumers who have purchased yogurt products that include chocolate bars or chocolate confection mix-ins. Applicable use cases include driving trials for new indulgent flavors, targeting shoppers looking for portable sweet treats, or cross-promoting with other snack and beverage categories for lunchboxes. The lookback window for this segment is the last seven days.
Cup CPG Weekly Transactions › Yogurt › Greek Yogurt: This segment targets consumers who have purchased Greek yogurt in a cup format, a high-protein, strained yogurt known for its thick, creamy consistency and tangy flavor profile. Applicable use cases include promoting new flavor varieties, targeting fitness enthusiasts for post-workout nutrition, and cross-selling with complementary items like granola, honey, or fresh fruit. The lookback window for this segment is the last seven days.
Tub CPG Weekly Transactions › Yogurt › Greek Yogurt: This segment targets consumers who have purchased Greek yogurt in tub formats, a thick and creamy dairy product known for its high protein content and tangy flavor. Applicable use cases include promoting healthy breakfast staples, marketing to fitness enthusiasts for high-protein meal prep, and cross-selling with complementary items like granola, honey, or fresh fruit. The lookback window for this segment is the last seven days.
Chocolate Layer Cake Greek Yogurt CPG Weekly Transactions › Yogurt › Greek Yogurt › Cup: This segment targets consumers who have purchased Chocolate Layer Cake Greek Yogurt, a decadent Greek yogurt cup that combines the thick, creamy, and high-protein benefits of Greek yogurt with the indulgent flavor of chocolate layer cake. Applicable use cases include targeting health-conscious consumers looking for indulgence, promoting the product as a convenient mid-day treat, or cross-selling with other dessert-inspired yogurt varieties. The lookback window for this segment is the last seven days.
Strawberry Greek Yogurt CPG Weekly Transactions › Yogurt › Greek Yogurt › Cup: This segment targets consumers who have purchased Strawberry Greek Yogurt in a cup format, a popular and nutritious dairy product known for its thick, creamy texture and high protein content. Applicable use cases include promoting healthy snacking habits, cross-selling with granola or fresh fruit, and driving brand loyalty among health-conscious shoppers. The lookback window for this segment is the last seven days.
Vanilla Greek Yogurt CPG Weekly Transactions › Yogurt › Greek Yogurt › Cup: This segment targets consumers who have purchased vanilla-flavored Greek yogurt in a cup format, a high-protein, strained yogurt known for its thick, creamy consistency and classic sweet flavor profile. Applicable use cases include promoting new flavor varieties or multi-pack offers, targeting fitness enthusiasts for post-workout nutrition, and cross-selling with complementary toppings like granola, fresh fruit, or honey to create customizable yogurt bowls. The lookback window for this segment is the last seven days.
Plain Nonfat Greek Yogurt CPG Weekly Transactions › Yogurt › Greek Yogurt › Tub: This segment targets consumers who have purchased plain nonfat Greek yogurt in a tub format, which is a thick, protein-rich dairy product strained to remove whey and containing no added fat or flavors. Applicable use cases include targeting health-conscious individuals for wellness campaigns, marketing to home cooks for recipe-based promotions, and cross-selling with fresh fruit, granola, or honey. The lookback window for this segment is the last seven days.
Vanilla Greek Yogurt CPG Weekly Transactions › Yogurt › Greek Yogurt › Tub: This segment targets consumers who have purchased Vanilla Greek Yogurt in a tub, which is a thick, creamy, and protein-rich strained yogurt flavored with vanilla and packaged in larger, multi-serve containers. Applicable use cases include promoting breakfast combinations with granola or fruit, marketing to health-conscious individuals for high-protein snacking, and cross-selling as an ingredient for smoothies or healthy dessert alternatives. The lookback window for this segment is the last seven days.
Bottle CPG Weekly Transactions › Yogurt › Other Drinks - Probiotic Non-Dairy Drinks: This segment targets consumers who have purchased probiotic non-dairy yogurt drinks, which are plant-based beverages typically made from coconut, almond, or oat milks and cultured with live, active probiotics. Applicable use cases include targeting health-conscious consumers for morning wellness routines, marketing to individuals with specific dietary restrictions seeking functional snacks, and cross-selling with other plant-based or organic grocery items. The lookback window for this segment is the last seven days.
Tub CPG Weekly Transactions › Yogurt › Traditional Dairy Yogurt: This segment targets consumers who have recently purchased traditional dairy yogurt in tub format, including large-container plain or flavored yogurt varieties. Use cases include promoting tub yogurt brands to health-conscious consumers and families who use yogurt for cooking and smoothies, advertising Greek and regular yogurt tubs to shoppers seeking high-protein dairy, and reaching households with frequent dairy and yogurt purchases. The lookback window for this segment is the last seven days.
Strawberry Banana CPG Weekly Transactions › Yogurt › Traditional Dairy Yogurt › Cup: This segment targets consumers who have purchased strawberry banana flavored traditional dairy yogurt in a single-serve cup format. Use cases include targeting shoppers for breakfast-to-go promotions, healthy snack campaigns, or as an ingredient for smoothie and frozen dessert recipes. The standard lookback window for this segment is the last seven days.
Cup CPG Weekly Transactions › Yogurt › Yogurt - Classic Low Fat: This segment targets consumers who have purchased individual cups of classic low-fat yogurt, which are cultured dairy products with a reduced milkfat content typically ranging from 0.5% to 2%. Applicable use cases include promoting healthy breakfast pairings with fruit and granola, targeting fitness-focused shoppers for high-protein snacks, and marketing to home cooks using yogurt as a light substitute for sour cream or mayonnaise in dips, dressings, and baked goods. The lookback window for this segment is the last seven days.
Bottle CPG Weekly Transactions › Yogurt › Yogurt - Drinkable: This segment targets consumers who have purchased drinkable yogurt in bottles, which are convenient, portable dairy or dairy-alternative beverages often enriched with probiotics and active cultures. Applicable use cases include promoting new flavor varieties, driving trial for functional wellness brands, and cross-selling with healthy lunchbox items or fitness-related products. The lookback window for this segment is the last seven days.
Cup CPG Weekly Transactions › Yogurt › Yogurt - Greek Fat Free: This segment targets consumers who have purchased fat-free Greek yogurt in individual cup formats, which is a strained yogurt known for its thick, creamy texture and high protein content without the added fat. Applicable use cases include targeting health-conscious individuals for fitness-focused campaigns, marketing to busy professionals seeking convenient on-the-go snack solutions, and cross-selling with complementary items like granola, fresh fruit, or honey. The lookback window for this segment is the last seven days.
Tube/Stick CPG Weekly Transactions › Yogurt › Yogurt - Tubes: This segment targets consumers who have purchased yogurt in tube or stick formats, which are portable, squeeze-up dairy products designed for mess-free, on-the-go consumption. Applicable use cases include promoting complementary lunchbox snacks and consumers' food products, cross-selling other portable dairy items like string cheese or drinkable yogurt, and targeting parents for back-to-school or on-the-go snacking campaigns. The lookback window for this segment is the last seven days.
Cup CPG Weekly Transactions › Yogurt › Yogurt - With Other Topping: This segment targets consumers who have purchased yogurt cups with additional toppings, such as granola, nuts, or fruit, which provide a convenient and textured snack or breakfast option. Applicable use cases include targeting on-the-go professionals for quick meal solutions, marketing to parents for school lunch additions, and promoting new flavor and topping combinations to health-conscious shoppers. The lookback window for this segment is the last seven days.
Advanced Hydration System Buyers Dog Owners: Dog owners purchasing specialized water filtration systems or hydration packs to ensure their dogs receive optimal hydration.
Allergy-Friendly Food Buyers Dog Owners: Dog owners purchasing specialized dog food formulated to avoid common canine allergens, catering to sensitive pets.
Anxiety Relief Product Buyers Dog Owners: Dog owners purchasing calming treats, diffusers, or thunder shirts to alleviate stress and anxiety in their dogs.
Brush & Comb Assortment Buyers Dog Owners: Dog owners purchasing a variety of specialized brushes and combs tailored for different dog coat types and grooming needs.
Car Safety Restraint Purchasers Dog Owners: Dog owners buying car seats, harnesses, or barriers specifically designed to keep their pets secure during vehicle travel.
Carrier & Stroller Purchasers Dog Owners: Dog owners purchasing soft-sided carriers, hard kennels, or pet strollers for safe and comfortable transport of their dogs.
Chew Toy Durability Seekers Dog Owners: Dog owners consistently buying heavy-duty or indestructible chew toys, indicating they have strong chewers and prioritize longevity.
Customized Tag Purchasers Dog Owners: Dog owners buying personalized ID tags or engraved accessories for their pets, often prioritizing safety and unique identification.
Digestion Support Product Buyers Dog Owners: Dog owners buying probiotics, digestive enzymes, or specialized food to promote healthy digestion in their canine companions.
Door Installation Purchasers Dog Owners: Dog owners buying and installing specialized doors to allow their pets independent access to outdoor spaces.
Eye & Ear Care Product Buyers Dog Owners: Dog owners buying wipes, drops, or cleaning solutions specifically for maintaining their dog's ocular and auditory hygiene.
First-Time Adult Dog Owners Dog Owners: Individuals making initial significant purchases for an adult dog, indicating they have recently acquired a dog that is not a puppy.
GPS Tracker Buyers Dog Owners: Dog owners purchasing GPS tracking devices for their pets to ensure their safety and locate them if lost.
Grooming Table & Tub Buyers Dog Owners: Dog owners investing in specialized equipment like grooming tables or portable tubs for professional-level at-home grooming.
High-End Pet Accessory Buyers Dog Owners: Dog owners purchasing premium or designer collars, leashes, and other fashion accessories for their dogs, prioritizing style and quality.
Hiking & Outdoor Gear Buyers Dog Owners: Dog owners purchasing specialized backpacks, harnesses, or protective wear for outdoor adventures and extended trips with their dogs.
Home Security Pet Camera Buyers Dog Owners: Dog owners investing in pet-specific cameras or smart home devices to monitor their dogs remotely and ensure their well-being.
Interactive Puzzle Toy Buyers Dog Owners: Dog owners purchasing toys designed to challenge their dog's cognitive skills and provide mental stimulation and enrichment.
Joint Health Product Buyers Dog Owners: Dog owners purchasing supplements or orthopedic beds to support and improve their dog's joint mobility and comfort.
Limited Ingredient Diet Buyers Dog Owners: Dog owners purchasing dog food with a minimal number of ingredients, typically for dogs with food sensitivities or allergies.
Multi-Pet Household Purchasers Dog Owners: Dog owners observed purchasing items in quantities or varieties indicative of having more than one pet, often seeking efficiency in bulk buying.
Nail Grinder Purchasers Dog Owners: Dog owners buying electric grinders or specialized clippers for their dog's nail care, prioritizing comfort and safety.
Noise-Reducing Pet Bed Buyers Dog Owners: Dog owners purchasing specialized beds designed to reduce anxiety in dogs caused by loud noises like thunderstorms or fireworks.
Novel Protein Food Buyers Dog Owners: Dog owners purchasing dog food featuring less common protein sources like venison or duck, often for dogs with specific dietary needs.
Outdoor Play Equipment Buyers Dog Owners: Dog owners buying agility sets, pools, or specialized outdoor toys to provide exercise and entertainment for their dogs.
Paddock Fencing Shoppers Dog Owners: Dog owners purchasing specialized fencing or containment solutions to create secure outdoor areas for their dogs.
Park Accessory Purchasers Dog Owners: Dog owners buying items specifically for use at dog parks, such as long lines, portable water, or durable fetch toys for communal play.
Paw Care Product Purchasers Dog Owners: Dog owners purchasing paw balms, boots, or cleansers to protect and maintain the health of their dog's paws.
Pet First Aid Kit Buyers Dog Owners: Dog owners acquiring first aid kits specifically assembled for pet emergencies, indicating a proactive approach to pet health.
Pet Odor Eliminator Purchasers Dog Owners: Dog owners buying sprays, diffusers, or cleaners specifically formulated to neutralize and remove pet odors from their homes.
Pet Stain & Odor Remover Buyers Dog Owners: Dog owners purchasing enzymatic cleaners or powerful stain removers to address and clean up pet accidents effectively.
Pet Subscription Box Subscribers Dog Owners: Dog owners who subscribe to recurring delivery services for a variety of curated pet products, demonstrating a desire for convenience and discovery.
Pet Waste Disposal System Buyers Dog Owners: Dog owners purchasing specialized systems like composters, waste bags, or scoopers for efficient and hygienic yard cleanup.
Pet-Friendly Furniture Seekers Dog Owners: Dog owners purchasing furniture designed to be resistant to pet wear and tear or specifically providing comfort and space for their pets.
Puppy Potty Training Aid Buyers Dog Owners: Dog owners purchasing puppy pads, attractant sprays, or specific training gates to assist in housebreaking young dogs.
Raw Food Purchasers Dog Owners: Dog owners buying raw or freeze-dried raw food diets for their dogs, often seeking a more natural or ancestral diet.
Reflective & Safety Gear Buyers Dog Owners: Dog owners purchasing reflective vests, collars, or lights to enhance their dog's visibility during walks, especially in low-light conditions.
Shedding Control Product Buyers Dog Owners: Dog owners purchasing specialized brushes, de-shedding tools, or supplements aimed at reducing excessive shedding in their dogs.
Smart Feeder & Waterer Buyers Dog Owners: Dog owners purchasing automated food dispensers or filtered water fountains to ensure their dogs have consistent access to meals and fresh water.
Specialty Shampoo & Conditioner Buyers Dog Owners: Dog owners buying shampoos and conditioners for specific coat needs, such as whitening, de-shedding, or soothing sensitive skin.
Sport Equipment Buyers Dog Owners: Dog owners purchasing specialized gear for organized dog sports like agility, flyball, or dock diving, reflecting an active lifestyle.
Squeaky Toy Enthusiasts Dog Owners: Dog owners frequently purchasing toys that include squeakers, often indicating a preference for toys that engage their dog's prey drive.
Swimming & Water Accessory Buyers Dog Owners: Dog owners buying life vests, waterproof toys, or drying towels for dogs that frequently participate in water activities.
Teeth Cleaning Tool Buyers Dog Owners: Dog owners buying toothbrushes, toothpaste, or dental scaling tools for at-home canine oral hygiene, distinct from dental treats.
Therapeutic Bed Buyers Dog Owners: Dog owners purchasing orthopedic, cooling, or warming beds designed to provide advanced comfort and support for their dog's health.
Training Clicker & Whistle Buyers Dog Owners: Dog owners purchasing specific tools like clickers or silent whistles for positive reinforcement and obedience training methods.
Travel Water & Food Bowl Purchasers Dog Owners: Dog owners buying collapsible bowls, portable water bottles, or travel food containers for convenient feeding and hydration on the go.
Treat Dispenser Buyers Dog Owners: Dog owners buying puzzle toys or automatic treat dispensers to provide mental stimulation and entertainment for their dogs.
Walking Accessory Buyers Dog Owners: Dog owners purchasing specialized leashes, treat pouches, waste bag dispensers, or hands-free walking gear to enhance their walking experience.
Weight Management Food Buyers Dog Owners: Dog owners purchasing low-calorie or specialized diet foods to help their dogs achieve or maintain a healthy weight.
Apparel Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased apparel in the last 120 days
Auto Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased auto products in the last 120 days
Baking Supplies Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased baking supplies in the last 120 days
Bath & Body Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased bath & body products in the last 120 days
Beauty & Cosmetics Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased beauty & cosmetic products in the last 120 days
Beverages Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased beverages in the last 120 days
Books & Magazines Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased books & magazines in the last 120 days
Candy, Gum & Mints Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased candy, gum & mints products in the last 120 days
Crafts & Sewing Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased arts and craft and/or sewing products in the last 120 days
Diet & Nutrition Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased diet & nutrition products in the last 120 days
Digital Goods Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased digital goods in the last 120 days
Electronics Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased electronics in the last 120 days
Grocery Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased grocery items in the last 120 days
Hair Care Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased hair care products in the last 120 days
Health & Wellness Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased health & wellness products in the last 120 days
Home Goods Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased home good products in the last 120 days
Home Improvement Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased home improvement products in the last 120 days
Household Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased household products in the last 120 days
Laundry Care Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased laundry care products in the last 120 days
Office Supplies Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased office supplies in the last 120 days
Oral Care Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased oral care products in the last 120 days
OTC Medication Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased OTC Medication in the last 120 days
Personal Care Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased personal care products in the last 120 days
Pest Control Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased pest control products in the last 120 days
Pet Care Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased pet care products in the last 120 days
Shaving & Hair Removal Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased shaving & hair removal products in the last 120 days
Skin Care Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased skin care in the last 120 days
Snacks Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased snacks in the last 120 days

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