Whitepapers - Real-Time Marketing and Measurement

White Papers

2024 Digital Marketing Playbook

2023 Holiday Playbook

Getting Smart about Ad Waste

2023 Marketing Landscape Predictions

2023 Gift Card Playbook

2023 Digital Marketing Playbook

The 2022 Holiday Playbook

How To Navigate an Economic Downturn for Marketers

The InMarket Measurement Playbook

The Ultimate CTV Guide: Target, Measure, Optimize, Succeed

iOS 15 Brief Updates Explained

Click And Collect Whitepaper

Advanced Video and Connected TV

5 Key Moments to Engage Shoppers

The Total Economic Impact™ of InMarket’s LCI^®

Ultimate Attribution Provider Scorecard

New Reality: Geo-Contextual, Real-Time Marketing

Protecting Your Marketing Investment Against Fraud

Crumbling Cookies: The Demise of Third-Party Cookies

Real-Time Readiness:
Apple’s iOS 14 Update

Measuring Success:
An Insiders Guide

Sense and Respond
Marketing