InMarket | Real-Time Marketing and Measurement


Effective and Last Updated: April 26, 2021


Interest-Based Advertising, AdChoices and Opting-out

This is InMarket’s AdChoices opt-out page. You’ve reached this page because you clicked on the AdChoices icon on a targeted ad served by InMarket, or because you clicked the “AdChoices and Opt-out” link at the footer of InMarket’s website.

Interest-based advertising is a type of targeted advertising that tries to make the ads you see more relevant to you based on the types of sites you visit and the mobile applications you use and other information that does not personally identify you. InMarket conducts interest-based advertising on our website, and we work with our customers to help them do the same on their websites and mobile applications.

We partner with one or more third party advertising companies to manage our advertising on other sites. Because we enable these third parties on the website, we may be considered to have sold data to these third parties over the past 12 months. Our third party partners may use cookies or similar technologies in order to provide you advertising based upon your browsing activities and interests. This practice is sometimes referred to as interest based advertising. If you wish to opt out of interest-based advertising from those partners, click here.

Opt-out of Ad Targeting By InMarket

InMarket offers the ability to opt-out of our use of information to target ads via browser and mobile devices. If you don’t want the information we collect used for the purpose of serving you targeted ads on third-party websites and mobile applications, we offer a number of choice mechanisms. Please note that none of our choice mechanisms will opt you out of being served advertising. You will continue to receive generic ads but they won’t be targeted by us and we will remove opted out browsers or devices from our ad targeting device graph. Your opt-out choice will be applied only to the browser or device that has opted out.

  1. Mobile O/S Opt-Out. We honor the mobile device settings for Android and Apple iOS devices. To exercise this opt-out, please visit the privacy settings of your Android or iOS device and select “limit ad tracking” (Apple iOS) or “opt-out of interest based ads” (Android). For devices where we are able to see that such a selection has been made, we will not use information collected from that device to deliver targeted advertising, including interest based advertising.
  2. Mobile Location Choices. If you’d like to adjust your setting regarding the use of precise location data by third parties such as InMarket, you may do so via the privacy settings on your device. This can either be done globally across all apps by turning off Location Services, or for specific apps. Mobile applications that collect precise location information typically offer mechanisms to control the collection and use of precise location information. Please note that these choice mechanisms won’t impact previously collected precise location information.

Contact InMarket

If you would like more information or have questions about InMarket’s Privacy practices, you may visit our privacy policy at or you may contact us at or 1 (888) 506-4042.