Effective and Last Updated: April 26, 2021
Interest-Based Advertising, AdChoices and Opting-out
This is InMarket’s AdChoices opt-out page. You’ve reached this page because you clicked on the AdChoices icon on a targeted ad served by InMarket, or because you clicked the “AdChoices and Opt-out” link at the footer of InMarket’s website.
Interest-based advertising is a type of targeted advertising that tries to make the ads you see more relevant to you based on the types of sites you visit and the mobile applications you use and other information that does not personally identify you. InMarket conducts interest-based advertising on our website, and we work with our customers to help them do the same on their websites and mobile applications.
Opt-out of Ad Targeting By InMarket
InMarket offers the ability to opt-out of our use of information to target ads via browser and mobile devices. If you don’t want the information we collect used for the purpose of serving you targeted ads on third-party websites and mobile applications, we offer a number of choice mechanisms. Please note that none of our choice mechanisms will opt you out of being served advertising. You will continue to receive generic ads but they won’t be targeted by us and we will remove opted out browsers or devices from our ad targeting device graph. Your opt-out choice will be applied only to the browser or device that has opted out.
- Mobile O/S Opt-Out. We honor the mobile device settings for Android and Apple iOS devices. To exercise this opt-out, please visit the privacy settings of your Android or iOS device and select “limit ad tracking” (Apple iOS) or “opt-out of interest based ads” (Android). For devices where we are able to see that such a selection has been made, we will not use information collected from that device to deliver targeted advertising, including interest based advertising.
- Mobile Location Choices. If you’d like to adjust your setting regarding the use of precise location data by third parties such as InMarket, you may do so via the privacy settings on your device. This can either be done globally across all apps by turning off Location Services, or for specific apps. Mobile applications that collect precise location information typically offer mechanisms to control the collection and use of precise location information. Please note that these choice mechanisms won’t impact previously collected precise location information.