Unique, proprietary data, 1st-party SDK + data science
Marketers are on a continuous journey to better understand customers to serve them better. At InMarket, we go further by enabling you to appreciate your customer’s full story to anticipate and meet their evolving needs.
To do this we tap into a unique data set that includes our proprietary permission-based data collected from our owned and operated apps, our first-party permissioned SDK data collected from our Moments SDK network.
Our recipe for success includes three foundational data
sources for our holistic offering that powers high-performing
impression to purchase programs.
Intent data
WHAT PEOPLE PLAN TO DO
Collected from InMarket first-party
consumer surveys and shopping lists
Visit data
WHERE PEOPLE GO
Collected from InMarket’s first-party data
and third-party location data sources
Transactional data
WHAT PEOPLE BUY
Collected from InMarket’s purchase
panel-including linked credit cards,
scanned receipt data and third-party
purchase data
Taken together, this unique and actionable data—and deep understanding of the consumer—creates critical moments of truth that drive exceptional consumer experiences and market-leading results.
1st-party, permission-based SDK data
GDPR/CCPA Compliant Location Data
Unrivaled accuracy & precision
GPS and precise indoor/in-aisle location detection via our SDK product-scanning functionality
Comscore & location sciences verified
Precision and Accuracy verified by two independent third-party firms.
Real-time
Only real-time (InPath, InStore, InHand)
location advertising platform at scale
Normalized
All data normalized to account for iOS
updates and more for better
predictability