Real-Time Marketing and Measurement

DATA

Unique, proprietary data, 1st-party SDK + data science

Marketers are on a continuous journey to better understand customers to serve them better. At InMarket, we go further by enabling you to appreciate your customer’s full story to anticipate and meet their evolving needs.

To do this we tap into a unique data set that includes our proprietary permission-based data collected from our owned and operated apps, our first-party permissioned SDK data collected from our Moments SDK network.

Our recipe for success includes three foundational data
sources for our holistic offering that powers high-performing
impression to purchase programs.

Intent data

WHAT PEOPLE PLAN TO DO

Collected from InMarket first-party
consumer surveys and shopping lists

Visit data

WHERE PEOPLE GO

Collected from InMarket’s first-party data
and third-party location data sources

Transactional data

WHAT PEOPLE BUY

Collected from InMarket’s purchase
panel-including linked credit cards,
scanned receipt data and third-party
purchase data

Taken together, this unique and actionable data—and deep understanding of the consumer—creates critical moments of truth that drive exceptional consumer experiences and market-leading results.

1st-party, permission-based SDK data

GDPR/CCPA Compliant Location Data

Unrivaled accuracy & precision

GPS and precise indoor/in-aisle location detection via our SDK product-scanning functionality

Comscore & location sciences verified

Precision and Accuracy verified by two independent third-party firms.

Real-time

Only real-time (InPath, InStore, InHand)
location advertising platform at scale

Normalized

All data normalized to account for iOS
updates and more for better
predictability