TikTok and InMarket Partner to Measure Real-World Impact of Advertising Campaigns.
Build LOCATION-BASED consumer connections with our SELF-SERVE activation platform
GeoLink CTR engagement averaged
0
x
higher than another leading DSP*
*Source: InMarket side-by-side media buy in GeoLink and leading DSP platform
Extend Your Reach With Location In Mind
Whether you’re planning a local campaign for a national brand or helping a regional brand go national, you want an omnichannel platform that delivers both precision and scale to activate consumers more effectively, drive foot traffic, and increase sales.
InMarket GeoLink is scaled across:
0
M+
Mobile Devices
0
M+
Desktop Devices
0
M+
CTV Devices
Geolink
GeoLink is InMarket’s self-serve ad platform that leverages first-party location data–with the added layer of our proprietary location-scoring technology—to ensure precise targeting, high-performing results, and reliable analytics.
The InMarket Difference
Location-Based Engagement
Self-serve access
to location-based
omnichannel activation solutions
Exclusive Premium Inventory
Scaled reach to millions of Comscore-verified users at every step of the consumer journey
Integrated Measurement
Built-in attribution to understand your media’s impact on foot traffic, purchases, and more
Dedicated Support
Hands-on, in-house control over your campaigns, plus dedicated set-up support when you need it
INMARKET LOCATION SCORE TECHNOLOGY
InMarket’s Location Score Technology leverages machine learning to evaluate the accuracy of the location data associated with ad requests in real time–before the bid is even made. This ensures the utmost location accuracy and eliminates wasted impressions based on fraudulent data.
Activate with GeoLink
Location is the primary tool for delivering highly effective localized campaigns. GeoLink gives you the self-service tools to better understand local consumers and build precise audiences that drive foot traffic and results.
With GeoLink, access a wide variety of location-based audiences and high-performing media, including:
GeoAudiences:Combine location targeting down to the block level with consumer demographics, behaviors, interests, and more.
GeoAudiences
GeoFence:Reach people at specific points of interests, such as your stores, your competitors' stores, or other locations in real time.
GeoFence
GeoRetargeting:Target consumers based on recent or frequent past store visits to re-engage lapsed customers, build brand loyalty, and steal market share.
GeoRetargeting
InMarket Moments: GeoLink offers exclusive access to InMarket's real-time Moments activation solution, which averages engagement 6X industry benchmarks.
Moments
GeoAudiences:Combine location targeting down to the block level with consumer demographics, behaviors, interests, and more.
GeoAudiences
GeoFence:Reach people at specific points of interests, such as your stores, your competitors' stores, or other locations in real time.
GeoFence
GeoRetargeting:Target consumers based on recent or frequent past store visits to re-engage lapsed customers, build brand loyalty, and steal market share.
GeoRetargeting
InMarket Moments:
GeoLink offers exclusive access to InMarket's real-time Moments activation solution, which averages enegagement 6X industry benchmarks.
Moments
Proven ROI
In a head-to-head performance analysis of 4 different campaigns across different industry verticals, GeoLink outperformed an industry-leading DSP, resulting in higher performance and increased cost savings.
