InMarket | Real-Time Marketing and Measurement

Build LOCATION-BASED consumer connections with our SELF-SERVE activation platform

GeoLink CTR engagement averaged

0 x

higher than another leading DSP*

*Source: InMarket side-by-side media buy in GeoLink and leading DSP platform

Extend Your Reach With Location In Mind

Whether you’re planning a local campaign for a national brand or helping a regional brand go national, you want an omnichannel platform that delivers both precision and scale to activate consumers more effectively, drive foot traffic, and increase sales.

InMarket GeoLink is scaled across:

0 M+

Mobile Devices

0 M+

Desktop Devices

0 M+

CTV Devices

Geolink

GeoLink is InMarket’s self-serve ad platform that leverages first-party location data–with the added layer of our proprietary location-scoring technology—to ensure precise targeting, high-performing results, and reliable analytics.

The InMarket Difference

Location-Based Engagement
Self-serve access
to location-based
omnichannel activation solutions

Exclusive Premium Inventory
Scaled reach to millions of Comscore-verified users at every step of the consumer journey

Integrated Measurement
Built-in attribution to understand your media’s impact on foot traffic, purchases, and more

Dedicated Support
Hands-on, in-house control over your campaigns, plus dedicated set-up support when you need it

INMARKET LOCATION SCORE TECHNOLOGY

InMarket’s Location Score Technology leverages machine learning to evaluate the accuracy of the location data associated with ad requests in real time–before the bid is even made. This ensures the utmost location accuracy and eliminates wasted impressions based on fraudulent data.

Activate with GeoLink

Location is the primary tool for delivering highly effective localized campaigns. GeoLink gives you the self-service tools to better understand local consumers and build precise audiences that drive foot traffic and results.

With GeoLink, access a wide variety of location-based audiences and high-performing media, including:

GeoAudiences:
Combine location targeting down to the block level with consumer demographics, behaviors, interests, and more.

GeoAudiences

GeoFence:
Reach people at specific points of interests, such as your stores, your competitors' stores, or other locations in real time.

GeoFence

GeoRetargeting:
Target consumers based on recent or frequent past store visits to re-engage lapsed customers, build brand loyalty, and steal market share.

GeoRetargeting

InMarket Moments:
GeoLink offers exclusive access to InMarket's real-time Moments activation solution, which averages engagement 6X industry benchmarks.

Moments

GeoAudiences:
Combine location targeting down to the block level with consumer demographics, behaviors, interests, and more.

GeoAudiences

GeoFence:
Reach people at specific points of interests, such as your stores, your competitors' stores, or other locations in real time.

GeoFence

GeoRetargeting:
Target consumers based on recent or frequent past store visits to re-engage lapsed customers, build brand loyalty, and steal market share.

GeoRetargeting

InMarket Moments: GeoLink offers exclusive access to InMarket's real-time Moments activation solution, which averages enegagement 6X industry benchmarks.

Moments

Proven ROI

In a head-to-head performance analysis of 4 different campaigns across different industry verticals, GeoLink outperformed an industry-leading DSP, resulting in higher performance and increased cost savings.