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Location Based Advertising By InMarket

INMARKET MOMENTS

Brand experiences your customers (really) love.

Looking to create great customer experiences? Moments help you reach and engage consumers where and when it matters most – while they are in the purchase process or even at the exact moment of a purchase decision.

InMarket Moments deliver industry-leading results with **97% viewability. In fact, InStore Moments outperform search, mobile advertising, display, and even email marketing, when it comes to engagement and click-through rates.

*Wordstream US Google Display Benchmarks for Mobile Media.

**WPP Viewability

Activation at scale

Real-time, geo-contextual relevance.
Maximize the moments that matter.

InMarket’s Proprietary Moments Platform and Preceptivity solutions allow you to reach consumers precisely when and where they are making purchase decisions throughout the customer journey – InHome, InPath, InStore, and InHand

INHOME MOMENTS

Creating memorable experiences throughout the customer journey starts at home. 

Connect with consumers where they are spending more time today with InMarket’s InHome Moments. Share real-time updates, product information, services, benefits or promotions to build awareness and consideration.

Preceptivity

Know before they go: history and data science meet opportunity.

InMarket’s Preceptivity leverages our advanced data science capabilities to precisely predict future visits and eliminate wasteful media spend directly after a trip. Thanks to our advanced machine learning algorithms and location data, including history, brands can target a potential customer at precisely the right moment. 

Our deep understanding of consumer behavior and shopping patterns—like knowing which consumers shop for groceries on a certain day of the week—lets you target them in the days leading up to that visit when your advertising provides the most value to them. Additionally, you can ensure that the ads are never delivered to the audience when they’re least receptive, such as the days following a trip to the supermarket.

INPATH MOMENTS

Remind – and stay top of mind.

InMarket’s InPath Moments let you reach consumers during the critical consideration phase. By analyzing users’ offline visitation behaviors, current location, and past history, InMarket helps you connect and engage users as they are in the purchase process – making their way to the store. So while other brands and products are fighting for attention on the shelves, you connect with consumers right before they arrive.

InStore  Moments

Create brand experiences that drive *6.5x higher engagement than the industry benchmark.*

InMarket’s InStore Moments is the ultimate real-time, geo-contextual solution that connects brands with consumers at the precise moment of truth – as they are in the purchase process and walking into your store.

Based on 100% SDK first-party, permission-based data, InStore Moments create hyper-relevant interactive experiences at scale that outperform any other digital marketing effort in the industry—including mobile, search, email, and display advertising. InMarket’s proprietary Comscore-verified Moments Platform wakes up a consumer’s phone as they cross the geo-fence, sending a push notification from an app they know and trust with your message.

INHAND MOMENTS

Drive powerful experiences InHand with every scan.

Imagine the ability to drive consumers down an aisle to pick up a product—and then deliver a brand experience. Powered by the InMarket ScanSense 100% SDK first-party, permission-based data and our vast network of shopping apps, InHand Moments give advertisers the unique ability to create powerful experiences while users hold a product. As a bonus, you also verify the consumers are inside specific locations.