![](https://inmarket2.wpenginepowered.com/wp-content/uploads/2024/03/Asset-3-1.webp)
Campaign Goal
![](https://inmarket2.wpenginepowered.com/wp-content/uploads/2024/03/Asset-5.webp)
Nature Made sought to increase awareness of its Fish Oil Omega-3 supplements, conquest competitive brand consumers, and guide the consumer down the funnel to drive in-store purchases.
![](https://inmarket2.wpenginepowered.com/wp-content/uploads/2024/03/Asset-3-1.webp)
Strategy
![](https://inmarket2.wpenginepowered.com/wp-content/uploads/2024/03/Asset-5.webp)
![](https://inmarket2.wpenginepowered.com/wp-content/uploads/2024/03/Asset-8.png)
PRECEPTIVITY
Delivered exclusive high-impact 1:1 mobile ads to shoppers in stores
![](https://inmarket2.wpenginepowered.com/wp-content/uploads/2024/03/Asset-9.png)
Audiences
InMarket identifies target audience segments based on best-in-class SDK-derived, first-party location data:
- Frequent shoppers of Nature Made’s partner retailers, Walmart shoppers, purchasers of competitive brands, purchasers of fish oil products
- Ages 35+
- “Confident & Clear”: Ages 40-54
“Blue Collar”: Ages 50+
![](https://inmarket2.wpenginepowered.com/wp-content/uploads/2024/03/Asset-7-1.png)
Moments
Primed and engaged target audiences at peak times when they were most receptive to messaging
![](https://inmarket2.wpenginepowered.com/wp-content/uploads/2024/03/Asset-3-1.webp)
Results
![](https://inmarket2.wpenginepowered.com/wp-content/uploads/2024/03/Asset-5.webp)
With the support of InMarket, Nature Made saw Moments performance outperform benchmarks by 6.4x. In addition, the brand was able to increase sales lift by 0.2%, in a category where sales were down by 0.5%.
![](https://inmarket2.wpenginepowered.com/wp-content/uploads/2024/05/Nature-Made-Moments-683x1024.png)
0
%
Sales Lift
0
X
Moments CTR
Unit Sales - Nature Made vs. Category
![](https://inmarket2.wpenginepowered.com/wp-content/uploads/2024/04/Asset-11-6-1024x428.png)
More Case Studies
Recent InSights & White Papers
![](https://inmarket2.wpenginepowered.com/wp-content/uploads/2024/04/Asset-19-1.png)