InMarket | Real-Time Marketing and Measurement

attribution

MEASURE performance, OPTIMIZE spend, and DRIVE growth across every consumer connection.

InMarket Attribution has proven to drive:

0 x

Improvement in Media Efficiency*

0 %

Boost in Repeat Store Visits

$ 0

Increase in Incremental ROAS

*Source: ‘Getting Smart About Ad Waste’, InMarket & CMO Council, June 2023.
†Source: ‘The Total Economic Impact™ of InMarket Lift Conversion Index® Attribution Solution’, Forrester Research, July 2021.

Lift Conversion Index®  (LCI®  )

Lift Conversion Index®  (LCI®  )

LCI, our closed-loop attribution solution, provides the true impact of advertising on consumer behaviors, real-world visits, and sales. Drive growth with real-world location + purchase intelligence across every media channel and partner!

The InMarket Difference

Closed-Loop
Attribution
including incremental visits, sales, iROAS, and more

Real-Time, In-Flight Optimization
proven to improve omnichannel media efficiency

Multi-Touch, Omnichannel Intelligence
for advanced, real-time actionability

Certified Multi-Publisher Measurement
across 350+ media
platforms and growing

InMarket LCI leads the industry in scale, leveraging:

0 M+

location-based monthly active users

$ 0 T+

in retail commerce data

Influence the Next Impression — In Real Time!

LCI’s optimization engine increases campaign actionability, measuring in-flight tactics holistically to provide an omnichannel view of what is working—and more importantly, what is not. Optimize media across all campaign dimensions with real-time performance recommendations—based on real people, places, and purchases, both online and in store.

Audience

Know “who” is engaging
with media

Creative

Know “what” creative
is resonating

Channel

Know “what” performs across your media mix

Market

Know “when” and “where” to allocate spend

InMarket LCI includes:

Dedicated Account Team

Our expert team will partner with you from campaign planning to completion

Privacy-Forward Framework

LCI’s opted-in data is normalized for ecosystem fluctuations, seasonality, and bias

On-Demand Reporting

View real-time results via the LCI dashboard & download customizable reports

Publisher Dashboard

Streamline measurement across publishers with a single, simplified dashboard

case studies