InMarket Extends Award-Winning LCI Attribution to CPG Industry.
attribution
MEASURE performance, OPTIMIZE spend, and DRIVE growth across every consumer connection.
InMarket Attribution has proven to drive:
0
x
Improvement in Media Effectiveness*
0
%
Boost in Repeat Store Visits†
$
0
Increase in ROAS†
*Source: ‘Getting Smart About Ad Waste’, InMarket & CMO Council, June 2023.
†Source: ‘The Total Economic Impact™ of InMarket Lift Conversion Index® Attribution Solution’, Forrester Research, July 2021.
Lift Conversion Index® (LCI® )
Lift Conversion Index® (LCI® )
LCI, our closed-loop attribution solution, provides the true impact of advertising on consumer behaviors, real-world visits, and sales. Drive growth with real-world location + purchase intelligence across every media channel and partner!
The InMarket Difference
Closed-Loop
Attribution
including incremental visits, sales, iROAS, and more
Real-Time, In-Flight Optimization
proven to improve omnichannel media efficiency
Multi-Touch,
Omnichannel
Intelligence
for advanced,
real-time actionability
Certified Multi-Publisher Measurement
across 350+ media
platforms and growing
InMarket LCI leads the industry in scale, leveraging:
0
M+
location-based users
$
0
T+
in retail commerce data
Influence the Next Impression — In Real Time!
LCI’s optimization engine increases campaign actionability, measuring in-flight tactics holistically to provide an omnichannel view of what is working—and more importantly, what is not. Optimize media across all campaign dimensions with real-time performance recommendations—based on real people, places, and purchases, both online and in store.
Audience
Know “who” is engaging
with media
Creative
Know “what” creative
is resonating
Channel
Know “what” performs across your media mix
Market
Know “when” and “where” to allocate spend
InMarket LCI includes:
Dedicated Account Team
Our expert team will partner with you from campaign planning to completion
Privacy-Forward Framework
LCI’s opted-in data is normalized for ecosystem fluctuations, seasonality, and bias
On-Demand Reporting
View real-time results via the LCI dashboard & download customizable reports
Publisher Dashboard
Streamline measurement across publishers with a single, simplified dashboard
case studies
