WHO your perfect customer is
WHY they shop and what motivates them
As marketers we long to get inside consumers’ minds to better understand their needs. GeoType is just that – a new and unique pathway for advertisers to better understand people and what motivates them – the WHY. As an additive lens to traditional marketing personas, GeoType leverages InMarket’s advanced algorithms and machine learning, combining location behavior with up to 1,000 other offline and online attributes, to better understand consumer motivations. This advanced data science approach to creating new audience segments gives advertisers a more granular and personalized view into consumers, including their motivations and values.
WHEN they are most receptive and likely to purchase
Only InMarket, with our direct SDK derived, always-on location data, can precisely predict future visits and eliminate wasted media spend directly after a trip. Thanks to our advanced data science capabilities, machine learning algorithms and location data including history, brands are able to target a potential customer at exactly the right moment. Our deep understanding of consumer behavior and shopping patterns, like knowing which consumers shop for groceries on a certain day of the week, lets you target them in the days leading up to that visit when your advertising provides the most value to them. Additionally, you can ensure that the ads are never delivered to the audience when they’re least receptive, such as the days following a trip to the supermarket.
Build custom audiences based on your specific advertising strategies
Build a Custom Audience with InMarket!