Real-Time Marketing and Measurement

Our Story

Your success is our success

At InMarket, being best-in-class means providing our customers with access to the most accurate and precise, permission-based, SDK-derived location data available today. It also means creating breakthrough experiences via hyper-relevant, timely messages in the moments that matter, providing transformational 360-degree measurement, and delivering consumer intelligence that makes advertisers smarter with every interaction.

Company timeline

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December
2023

 

InMarket wins 2023 Global Tech Award – Advertising Technology (AdTech) for Bob Evans Farms Campaign

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November
2023

 

InMarket Recognized as One of the Fastest-Growing Technology Companies in North America on the 2023 Deloitte Technology Fast 500™

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November
2023

 

Winner MarCom Gold Award
Bob Evans Farms

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September
2023

 

2023 Path to Purchase Institute Women of Excellence Winner

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August
2023

 

InMarket wins the 2023 MarTech Breakthrough Award for Best Mobile Marketing Platform.

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July
2023

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March
2023


InMarket wins two Internet Advertising Competition Awards: Best Consumer Goods Integrated Ad & Best Technology Integrated ad campaign.

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November
2022



InMarket is ranked #300 on the 2022 Deloitte Technology Fast 500™ List, after growing 483% between 2019 and 2021.

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October
2022

InMarket has won a spot on MarCom’s Gold Winner’s list for the Welch’s campaign in the Digital Media/Mobile App/Web Category.

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August
2022


 InMarket’s LCI® wins the 2022 MarTech Breakthrough Award for Best Advertising Measurement Platform.

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July
2022


InMarket’s GeoLink wins Product of the Year at the 2022 Sales and Marketing Technology Awards, aka “The Sammy’s.”

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June
2022


InMarket’s Founder & CEO Todd Dipaola named an EY Entrepreneur of the Year for the Central South region.

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May
2022


InMarket’s Founder & CEO named a 2022 Ernest & Young Entrepreneur of the year finalist for the Central South Region.

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April
2022


InMarket wins two Internet Advertising Competition Awards – Best Restaurant Online Ad, Best Technology Online Ad for Frisch’s Big Boy.

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March
2022


InMarket wins the 2022 Digiday Media Buying & Planning award for ‘Best Use of Data’ for our program with Frisch’s Restaurants.

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November
2021


InMarket Ranked 280 on the Deliotte Technology Fast 500TM List after growing 463% during the period of 2017-2020.

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October
2021


InMarket Launches It’s Next Generation LCI (Lift Conversion Index) Attribution tool with sales lift and integrated campaign optimization to drive increased ROAS.

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August
2021


InMarket’s GeoLink wins the 2021 MarTech Breakthrough Award for Best Location Based Marketing Platform.

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July
2021


In July 2021, InMarket hired veteran digital marketing leader Todd Morris as President to lead and accelerate the company’s expansion efforts.

In June 2021, InMarket acquired top shopping list app Out of Milk to further bolster its industry-leading suite of owned and operated apps designed to help consumers plan, save and organize throughout the shopping journey.

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2020


In December 2020, InMarket acquired Key Ring, a leading loyalty app from Vericast. Key Ring was launched during the first wave of digitization in offline commerce over a decade ago. Since then, more than 14 million people have downloaded KeyRing, storing over 60 million loyalty cards across tens of thousands of retailers. 

In November 2020, InMarket’s GeoLink won the Digiday Award for Best Location Marketing Platform.

In September 2020, InMarket acquired the assets of location company NinthDecimal, including its attribution platform.

In August 2020, InMarket CEO and Founder Todd Dipaola was named EY Entrepreneur of the Year Finalist in Greater Los Angeles.

In March 2020, InMarket launched its Breakthrough Moments recognizing the campaigns that effectively combined timing, relevance, and context to spark brand moments that drove exceptional engagement and results.

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2019


In November 2019, InMarket won the DigiDay Award for Best Mobile Marketing Platform.

In August 2019, InMarket acquired the assets of location company, Thinknear—and its marketing platform, GeoLink—from TeleNav, which was previously acquired for $22.5 million in 2012.

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2017


In August 2017, Todd Dipaola was named a finalist for EY’s Entrepreneur of The Year in Greater Los Angeles.

In March 2017, InMarket launched InMarket InSights, its research arm dedicated to understanding trends in real-world consumer behavior through visitation, dwell time, and loyalty. InMarket’s research, which powers its advertising and attribution capabilities, has since been featured in major news outlets such as Business Insider, CNBC, Reuters, and The Wall Street Journal.

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2013-2016


During 2013-2016, InMarket rapidly expanded its app network while growing its location platform to include GPS, beacon, and WiFi signals from its proprietary SDK to create branded consumer experiences based on their physical location. The company expanded its advertising products to include ad units that reached consumers before and after their store experience across their digital and mobile devices.

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2010-2012

 

InMarket was founded as CheckPoints in 2010 by entrepreneurial brothers Todd and Mark Dipaola. The company launched at TechCrunch Disrupt SF, winning Best Marketing Strategy among a crop of startups including Qwiki, CloudFlare and Pinger.

In 2012, reflecting the expansion of its business areas, CheckPoints rebranded as InMarket. The company rose to prominence with the launch of its real-time advertising solution, Moments, which enabled brands to reach consumers with full-screen content inside stores, via their mobile devices, when they held a specific product. In August of 2012, Todd Dipaola was featured on the cover of Entrepreneur Magazine August edition in a feature entitled, How to Make Money in the Mobile Market – Take the App World by Storm.

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