Location Based Advertising By InMarket

Our Story

Your success is our success

At InMarket, being best-in-class means providing our customers with access to the most accurate and precise, permission-based, SDK-derived location data available today. It also means creating breakthrough experiences via hyper-relevant, timely messages in the moments that matter, providing transformational 360-degree measurement, and delivering consumer intelligence that makes advertisers smarter with every interaction.

Company timeline

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InMarket wins the 2022 Digiday Media Buying & Planning award for ‘Best Use of Data’ for our program with Frisch’s Restaurants.

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InMarket Ranked 280 on the Deliotte Technology Fast 500TM List after growing 463% during the period of 2017-2020.

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InMarket Launches It’s Next Generation LCI (Lift Conversion Index) Attribution tool with sales lift and integrated campaign optimization to drive increased ROAS.

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InMarket’s GeoLink wins the 2021 MarTech Breakthrough Award for Best Location Based Marketing Platform.

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In July 2021, InMarket hired veteran digital marketing leader Todd Morris as President to lead and accelerate the company’s expansion efforts.

In June 2021, InMarket acquired top shopping list app Out of Milk to further bolster its industry-leading suite of owned and operated apps designed to help consumers plan, save and organize throughout the shopping journey.

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In December 2020, InMarket acquired Key Ring, a leading loyalty app from Vericast. Key Ring was launched during the first wave of digitization in offline commerce over a decade ago. Since then, more than 14 million people have downloaded KeyRing, storing over 60 million loyalty cards across tens of thousands of retailers. 

In November 2020, InMarket’s GeoLink won the Digiday Award for Best Location Marketing Platform.

In September 2020, InMarket acquired the assets of location company NinthDecimal, including its attribution platform.

In August 2020, InMarket CEO and Founder Todd Dipaola was named EY Entrepreneur of the Year Finalist in Greater Los Angeles.

In March 2020, InMarket launched its Breakthrough Moments recognizing the campaigns that effectively combined timing, relevance, and context to spark brand moments that drove exceptional engagement and results.

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In November 2019, InMarket won the DigiDay Award for Best Mobile Marketing Platform.

In August 2019, InMarket acquired the assets of location company, Thinknear—and its marketing platform, GeoLink—from TeleNav, which was previously acquired for $22.5 million in 2012.

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In August 2017, Todd Dipaola was named a finalist for EY’s Entrepreneur of The Year in Greater Los Angeles.

In March 2017, InMarket launched InMarket InSights, its research arm dedicated to understanding trends in real-world consumer behavior through visitation, dwell time, and loyalty. InMarket’s research, which powers its advertising and attribution capabilities, has since been featured in major news outlets such as Business Insider, CNBC, Reuters, and The Wall Street Journal.

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During 2013-2016, InMarket rapidly expanded its app network while growing its location platform to include GPS, beacon, and WiFi signals from its proprietary SDK to create branded consumer experiences based on their physical location. The company expanded its advertising products to include ad units that reached consumers before and after their store experience across their digital and mobile devices.

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InMarket was founded as CheckPoints in 2010 by entrepreneurial brothers Todd and Mark Dipaola. The company launched at TechCrunch Disrupt SF, winning Best Marketing Strategy among a crop of startups including Qwiki, CloudFlare and Pinger.

In 2012, reflecting the expansion of its business areas, CheckPoints rebranded as InMarket. The company rose to prominence with the launch of its real-time advertising solution, Moments, which enabled brands to reach consumers with full-screen content inside stores, via their mobile devices, when they held a specific product. In August of 2012, Todd Dipaola was featured on the cover of Entrepreneur Magazine August edition in a feature entitled, How to Make Money in the Mobile Market – Take the App World by Storm.

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