The Four Creative Tactics to Drive Success in Q4 From Immersive Experiences to Digital Circulars By: Joseph Intile, VP of Creative Services at InMarket According to Google’s benchmark, the average click-through rate for mobile media advertisements is only 0.6%.  Why is that important?  It’s more difficult than ever for marketers to engage a viewer and keep their attention throughout the purchase journey, from that initial impression through purchasing a product. However, immersive and personalized creatives have proven to be more effective in driving engagement rates, reaching over 19% (32x the industry benchmark).  For marketers looking to breakthrough the noise, here are four of the biggest opportunities in the mobile marketing space to drive massive Q4 results: 1. Decoding Immersive Experiences for Brands of All Sizes