Food & Drink Audience Segments

Alcohol - Red Wine CPG Weekly Transactions: This segment targets consumers who have purchased red wine, including popular varietals such as Cabernet Sauvignon, Merlot, Pinot Noir, Zinfandel, and Malbec across a range of price points and regions. Use cases include promoting wine brands and regional varietals, cross-selling with cheese, charcuterie, and gourmet foods, and reaching consumers who regularly purchase wine for home enjoyment or gifting. The lookback window for this segment is the last seven days.
Alcohol - White Wine CPG Weekly Transactions: This segment targets consumers who have purchased white wine, including popular varietals such as Chardonnay, Sauvignon Blanc, Pinot Grigio, Riesling, and Moscato across a variety of styles from dry to sweet. Use cases include promoting white wine brands, cross-selling with seafood, poultry, pasta, and light appetizers, and reaching consumers who regularly purchase wine for home entertaining or casual dining. The lookback window for this segment is the last seven days.
Baby Rainbow Carrots CPG Weekly Transactions: This segment targets consumers who have purchased baby rainbow carrots, which are small, pre-peeled carrots that come in a vibrant assortment of colors including purple, yellow, white, and orange. Applicable use cases include promoting healthy, colorful snacks for consumers, marketing to home cooks looking for decorative vegetable sides, and cross-selling with party dips or hummus. The lookback window for this segment is the last seven days.
Baking CPG Weekly Transactions: This segment targets consumers who have purchased baking products across a broad range of categories, including cake mixes, brownie mixes, frosting, all-purpose flour, baking soda, chocolate baking chips, spices and extracts, and cooking oils and shortenings, indicating an active and recurring at-home baking habit. Applicable use cases include targeting home bakers for seasonal recipe and occasion-based campaigns around holidays such as Thanksgiving, Christmas, and Valentine's Day, marketing premium baking ingredient brands to households with high baking purchase frequency, and cross-selling with complementary products such as eggs, butter, vanilla extract, and bakeware. The lookback window for this segment is the last seven days.
French Onion Dip CPG Weekly Transactions: This segment targets consumers who have purchased French onion dip, a creamy and savory dairy-based dip traditionally made with sour cream, minced onions, and a blend of seasonings like garlic and parsley. Applicable use cases include promoting it as a versatile accompaniment for potato chips, crackers, and raw vegetables, or as a flavorful ingredient substitute for sour cream in recipes like baked potatoes, tacos, burgers, and mashed potatoes. The lookback window for this segment is the last seven days.
Fresh Meat CPG Weekly Transactions: This segment targets consumers who have purchased fresh meat products from the refrigerated meat section, including fresh ground beef, boneless skinless chicken breasts, ground turkey, and chicken wings, indicating an active and recurring need for fresh protein for home meal preparation. Applicable use cases include targeting home cooks for grilling and meal planning campaigns, marketing seasonings, marinades, and sauces to households with high fresh meat purchase frequency, and reaching fresh meat buyers for meal kit services, grocery retailer promotions, and cross-selling with complementary items such as buns, tortillas, or fresh produce. The lookback window for this segment is the last seven days.
Fresh Produce CPG Weekly Transactions: This segment targets consumers who have purchased fresh produce products across a broad range of fruit and vegetable categories, including berries, bananas, citrus, apples, leafy greens, root vegetables, and pre-packaged salad mixes, indicating an active and health-conscious approach to fresh food shopping and meal preparation. Applicable use cases include targeting fresh produce buyers for healthy eating and wellness campaigns, marketing grocery retailers and meal kit services to households with high fresh produce purchase frequency, and cross-selling with complementary fresh meal ingredients such as fresh meat, dairy, condiments, and cooking oils. The lookback window for this segment is the last seven days.
Frozen Pizza CPG Weekly Transactions: This segment targets consumers who have purchased frozen pizza products, including multi-serve and single-serve formats available in a wide variety of styles such as rising crust, thin crust, pepperoni, and deluxe supreme, which are convenient and affordable meal solutions for households of all sizes. Applicable use cases include targeting frozen pizza buyers for brand loyalty and replenishment campaigns, marketing to households for easy weeknight dinner promotions, and cross-selling with complementary items such as beverages, dipping sauces, and frozen appetizers. The lookback window for this segment is the last seven days.
Nuts and Seeds CPG Weekly Transactions: This segment targets consumers who have purchased nuts and seeds products across a broad range of varieties, including peanuts, sunflower seeds, cashews, almonds, and pistachios, available in roasted, salted, flavored, and raw formats, which are popular protein-rich and nutrient-dense snacks for everyday consumption. Applicable use cases include targeting health-conscious snackers for better-for-you snacking campaigns, marketing specialty and flavored nut varieties to households with high nut purchase frequency, and cross-selling with complementary snack and nutrition products such as trail mix, dried fruit, granola bars, and protein shakes. The lookback window for this segment is the last seven days.
Packaged Coffee CPG Weekly Transactions: This segment targets consumers who have purchased packaged coffee products, including ground coffee, whole bean coffee, instant coffee, and single-serve coffee pods, which are shelf-stable formats designed for at-home brewing and daily consumption. Applicable use cases include targeting daily coffee drinkers for brand loyalty and replenishment campaigns, marketing to home-based professionals seeking morning or mid-day energy solutions, and cross-selling with complementary products such as coffee creamers, sweeteners, breakfast foods, or brewing equipment. The lookback window for this segment is the last seven days.
Peach Sugar Free Energy Drink CPG Weekly Transactions: This segment targets consumers who have purchased Peach Sugar Free Energy Drinks, which are carbonated beverages that combine a refreshing peach flavor with performance-enhancing ingredients like caffeine, taurine, and B-vitamins without added sugar. Applicable use cases include targeting fitness enthusiasts for pre-workout energy, marketing to students or professionals needing a calorie-conscious stimulant during long hours, and promoting new flavor variations within the sugar-free energy category. The lookback window for this segment is the last seven days.
Pink Slush Energy Drink CPG Weekly Transactions: This segment targets consumers who have purchased Alani Nu Pink Slush Energy Drink. Applicable use cases include driving repeat purchases, promoting new flavor launches within the Alani Nu portfolio, or conquesting users of similar "clean energy" brands like Celsius or Ghost. The lookback window for this segment is the last seven days.
Strawberry Sunrise Energy Drink CPG Weekly Transactions: This segment targets consumers who have purchased Strawberry Sunrise Energy Drink, a fruit-flavored energy beverage featuring a blend of sweet strawberry and citrus notes designed to provide a boost of energy and mental alertness. Applicable use cases include targeting fitness enthusiasts for pre-workout energy, marketing to students or professionals during high-intensity periods, or promoting seasonal flavor profiles to energy drink consumers. The lookback window for this segment is the last seven days.
Blueberry CPG Weekly Transactions › Bagels › Regular Bagels: This segment targets consumers who have purchased 'Blueberry Bagels,' which are sweet, fruit-flavored regular bagels popular for breakfast or snacking. Use cases include promoting complementary breakfast items like various cream cheese flavors or other spreads, advertising new fruit-flavored baked goods, or cross-selling coffee and juice. The lookback window for this segment is the last seven days.
Cinnamon Raisin CPG Weekly Transactions › Bagels › Regular Bagels: This segment targets consumers who have purchased 'Cinnamon Raisin Bagels,' a sweet, spiced variety of regular bagel often enjoyed for breakfast or as a snack. Applicable use cases include promoting complementary products such as cream cheese, butter, coffee, or other breakfast essentials, as well as new flavor launches in the bagel category. The lookback window for this segment is the last seven days.
Everything CPG Weekly Transactions › Bagels › Regular Bagels: This segment targets consumers who have purchased 'Everything Bagels,' a popular variety of bagel characterized by a savory and crunchy topping blend that typically includes sesame seeds, poppy seeds, dried garlic, dried onion, and coarse salt. Use cases include promoting complementary spreads like cream cheese or avocado, cross-selling sandwich ingredients like smoked salmon or deli meats, or advertising 'Everything Bagel' seasoning mixes for use on other foods like roasted vegetables or eggs. The lookback window for this segment is the last seven days.
Unflavored Plain CPG Weekly Transactions › Bagels › Regular Bagels: This segment targets consumers who have purchased Plain Original Bagels, a classic, versatile, unflavored variety typically featuring a soft, chewy texture and a crisp, golden crust. Applicable use cases include promoting complementary spreads like cream cheese, butter, or flavored schmears, cross-selling sandwich ingredients such as deli meats, smoked salmon, or eggs, and advertising bagel-adjacent products like toasters or specialty knives. The lookback window for this segment is the last seven days.
Great Value Presliced Plain Bagels CPG Weekly Transactions › Bagels › Regular Bagels › Unflavored Plain: This segment targets consumers who have purchased Great Value Pre-Sliced Plain Bagels, a convenient and versatile private-label bakery staple ideal for breakfast or snacking. Applicable use cases include promoting complementary toppings like cream cheese, fruit preserves, or nut butters, advertising other Great Value breakfast items, and marketing ingredients for protein-rich breakfast sandwiches. The lookback window for this segment is the last seven days.
Bread CPG Weekly Transactions › Bakery: This segment targets consumers who have purchased fresh or packaged bread products from the Bakery category, including items like white bread, whole wheat bread, honey wheat bread, hamburger buns, and hot dog buns. Use cases include promoting complementary products such as spreads, sandwich meats, cheeses, and other meal components. The lookback window for this segment is the last seven days.
Desserts CPG Weekly Transactions › Bakery: This segment targets consumers who have purchased Desserts from the Bakery category, which includes sweet baked goods like cakes, pies, and cookies. Use cases include promoting seasonal or holiday-specific dessert items, offering discounts on complementary baking ingredients, or cross-selling products like ice cream or whipped cream. The lookback window for this segment is the last seven days.
Flat Bread CPG Weekly Transactions › Bakery: This segment targets consumers who have purchased Flat Bread products within the Bakery category, which includes items like tortillas, pita bread, or naan. Applicable use cases include promoting recipe ideas for quick meals like wraps or tacos, or cross-selling complementary items such as dips and spreads. The lookback window for this segment is the last seven days.
Oil Shortening CPG Weekly Transactions › Baking: This segment targets consumers who have purchased baking oils or shortening, which is a solid fat (often vegetable-based) used to create tender, flaky textures in baked goods like pie crusts and biscuits by inhibiting gluten development. Applicable use cases include promoting new baking ingredients, suggesting recipes that require flaky or tender results, or cross-selling products for deep-frying, as shortening has a high smoke point. The lookback window for this segment is the last seven days.
Spices Extracts Food Colorings CPG Weekly Transactions › Baking: This segment targets consumers who have purchased products in the 'Spices, Extracts & Food Colorings' category, which are key ingredients for baking and cooking. Use cases include promoting new or seasonal flavor extracts, specialty spices for holiday baking, or cross-selling related baking staples like flour and sugar. The lookback window for this segment is the last seven days.
Baking Soda CPG Weekly Transactions › Baking Staples Supplies: This segment targets consumers who have purchased Baking Soda, a versatile staple used as a leavening agent in baking and for household cleaning/deodorizing. Use cases include targeting home bakers with recipes or promoting complementary cleaning supplies. The lookback window for this segment is the last seven days.
Milk Chocolate Baking Chips CPG Weekly Transactions › Baking Staples Supplies › Baking Chips › Chocolate: This segment targets consumers who have purchased 'Milk Chocolate Baking Chips,' indicating they are actively engaged in baking or dessert preparation. Use cases include promoting new baking recipes, advertising complementary baking staples like flour or sugar, cross-selling pre-made dessert mixes, or targeting seasonal holiday baking campaigns. The lookback window for this segment is the last seven days.
Semisweet Chocolate Chips CPG Weekly Transactions › Baking Staples Supplies › Baking Chips › Chocolate: This segment targets consumers who have purchased Semi-Sweet Chocolate Chips, a type of dark chocolate with a balanced flavor profile (35% to 60% cocoa solids) that is highly versatile for baking. Use cases include promoting new baking mixes, chocolate bar products for melting and ganache, or complementary baking staples like flour and sugar, as well as seasonal or holiday-specific dessert recipes. The lookback window for this segment is the last seven days.
Layer Cake Mix CPG Weekly Transactions › Baking Staples Supplies › Cake Mix: This segment targets consumers who have recently purchased layer cake mixes, including classic yellow, white, chocolate, and specialty layer cake mix varieties used for home baking. Use cases include promoting cake mix brands to home bakers, advertising layer cake mixes for holiday and celebration baking, and reaching consumers who purchase baking ingredients for homemade desserts and entertaining. The lookback window for this segment is the last seven days.
Sweetened Condensed Milk CPG Weekly Transactions › Baking Staples Supplies › Condensed Milk › Regular Fat: This segment targets consumers who have purchased Sweetened Condensed Milk, a thick, syrupy dairy product made by removing water from milk and adding sugar, which acts as a preservative and provides its characteristic sweetness. Use cases include promoting complementary baking ingredients for recipes like key lime pie, fudge, and no-bake bars, cross-selling coffee or tea products (such as Vietnamese coffee or milk tea), or advertising its convenience for homemade frozen desserts. The lookback window for this segment is the last seven days.
Fudge Brownie Mix CPG Weekly Transactions › Baking Staples Supplies › Dessert Bar Mix › Brownie Mix: This segment targets consumers who have purchased Fudge Brownie Mix, a convenient product for creating rich, fudgy, and chewy chocolate desserts with minimal effort. Use cases include promoting complementary baking add-ins like chocolate chips, walnuts, or caramel, cross-selling frosting and decorating supplies, and targeting home bakers for seasonal or holiday baking campaigns. The lookback window for this segment is the last seven days.
Regular Fat CPG Weekly Transactions › Baking Staples Supplies › Evaporated Milk: This segment targets consumers who have purchased regular fat Evaporated Milk, a shelf-stable canned milk product used in baking, cooking, and to create creamy textures in desserts and savory dishes. Use cases include promoting baking ingredients or holiday recipes. The lookback window for this segment is the last seven days.
All Purpose Flour CPG Weekly Transactions › Baking Staples Supplies › Flour and Meal › Flour: This segment targets consumers who have purchased 'All Purpose Flour,' a versatile wheat flour milled from a blend of hard and soft wheat, making it suitable for a wide array of baked goods like breads, cakes, and cookies, as well as for thickening sauces and gravies. Use cases include promoting complementary baking staples like sugar and chocolate, advertising new recipes, or cross-selling to related categories like baking mixes and kitchen tools. The lookback window for this segment is the last seven days.
Ready To Spread Frosting CPG Weekly Transactions › Baking Staples Supplies › Frosting: This segment targets consumers who have recently purchased ready-to-spread frosting, including canned and tub frosting products used for home cake and cupcake decoration. Use cases include promoting frosting brands to home bakers and dessert decorators, advertising seasonal frosting flavors and colors for holiday baking, and reaching consumers who regularly purchase baking supplies and dessert-finishing products. The lookback window for this segment is the last seven days.
Corn Muffin Mix CPG Weekly Transactions › Baking Staples Supplies › Muffin Mix › Corn: This segment targets consumers who have purchased 'Corn Muffin Mix,' a dry mix that provides the main ingredients for quickly and easily preparing corn muffins or cornbread. Applicable use cases include promoting complementary products such as butter, honey, jam, or ingredients for a chili or stew, or advertising new varieties of baking mixes and dessert kits. The lookback window for this segment is the last seven days.
Buttermilk Pancake and Waffle Mix CPG Weekly Transactions › Baking Staples Supplies › Pancake Mix › Buttermilk: This segment targets consumers who have purchased Buttermilk Pancake and Waffle Mix, a versatile baking staple used for quick and easy preparation of pancakes and waffles, typically requiring just the addition of water. Applicable use cases include promoting complementary toppings such as syrup, butter, and fresh fruit, cross-selling related baking goods or savory breakfast ingredients (like sausage for savory waffles or biscuits), or advertising recipe ideas for alternative uses like muffins, biscuits, crêpes, or funnel cake. The lookback window for this segment is the last seven days.
Black Beans CPG Weekly Transactions › Beans: This segment targets consumers who have purchased 'Black Beans,' a versatile, nutrient-rich, plant-based legume recognized for being exceptionally high in protein and fiber, and loaded with antioxidants like anthocyanins. Use cases include promoting them as a central part of plant-based meals, cross-selling complementary grains (like rice or quinoa) to create a complete protein, or advertising recipes for soups, dips, and Tex-Mex dishes. The lookback window for this segment is the last seven days.
Pinto Beans CPG Weekly Transactions › Beans: This segment targets consumers who have purchased Pinto Beans, a versatile and affordable staple legume known for its nutty flavor and soft, creamy texture when cooked, making it popular in chili, refried beans, and stews. Applicable use cases include promoting complementary items like spices, rice, or tortillas, advertising high-fiber or plant-based meal recipes, or offering promotions on dried and canned bean varieties. The lookback window for this segment is the last seven days.
Alcohol - Cider CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer: This segment targets consumers who have purchased Cider, an alcoholic beverage made from fermented fruit juice (most commonly apples), under the 'Alcohol - Cider' category. Use cases include promoting new seasonal cider flavors, advertising complementary snacks or appetizers for social occasions, or targeting consumers interested in gluten-free alcoholic options. The lookback window for this segment is the last seven days.
Beer - Non-Alcoholic CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer: This segment targets consumers who have purchased Non-Alcoholic Beer, which includes malt beverages with up to 0.5% alcohol by volume (ABV), and sometimes "alcohol-free" 0.0% ABV options. Applicable use cases include promoting new craft, premium, or specialized flavored NA beer styles (such as IPAs and stouts), cross-selling complementary food pairings for social occasions, or advertising low-calorie and health-conscious alternatives. The lookback window for this segment is the last seven days.
Flavored Malt Beverage CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer: This segment targets consumers who have recently purchased flavored malt beverages, hard ciders, and ready-to-drink seltzer products in the FMB/cider/seltzer subcategory. Use cases include promoting FMB brands to young adult drinkers exploring alternatives to traditional beer, advertising seasonal hard cider and flavored malt offerings, and reaching consumers who regularly purchase variety-driven, lower-ABV alcoholic beverages. The lookback window for this segment is the last seven days.
Flavored Malt Beverage CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Alcohol - Malt Beverages: This segment targets consumers who have purchased Flavored Malt Beverages (FMBs), which are sweetened and flavored alcoholic drinks made from a malt base. Use cases include promoting new, trending FMB flavors or limited-edition seasonal packs, cross-selling party supplies and snacks, or running campaigns highlighting FMBs as a refreshing option for social gatherings. The lookback window for this segment is the last seven days.
Hard Seltzer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Alcohol - Malt Beverages: This segment targets consumers who have recently purchased hard seltzer products classified under malt beverage categories, including popular sparkling alcoholic water brands available through grocery and mass retail channels. Use cases include promoting hard seltzer brands to health-conscious alcohol consumers, advertising new hard seltzer flavors and variety packs to existing buyers, and reaching adults who prefer lighter, lower-calorie alcoholic beverage options. The lookback window for this segment is the last seven days.
Domestic Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Alcohol - Malt Liquor: This segment targets consumers who have purchased Domestic Malt Liquor, a type of beer often characterized by a higher alcohol content than typical domestic lagers. Applicable use cases include promoting new, high-value bulk offerings of malt liquor, cross-selling complementary snacks or party supplies, or running campaigns focused on the value proposition of the product. The lookback window for this segment is the last seven days.
Flavored Malt Beverage CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Alcohol - Other: This segment targets consumers who have recently purchased flavored malt beverages, including hard seltzers, hard lemonades, and other alternative malt-based alcoholic drinks. Use cases include promoting FMB brands to young adult drinkers seeking variety, advertising seasonal flavored malt beverages, and reaching consumers who prefer lower-calorie or flavored alternatives to traditional beer. The lookback window for this segment is the last seven days.
Hard Seltzer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Alcohol - Other: This segment targets consumers who have purchased Hard Seltzer, which is a popular low-calorie, flavored alcoholic seltzer water product. Use cases include promoting new flavor launches in the ready-to-drink beverage market, targeting consumers for summer and social occasion campaigns, or cross-selling complementary products like light snacks or pool accessories. The lookback window for this segment is the last seven days.
Domestic Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - India Pale Ale (IPA): This segment targets consumers who have purchased Beer - India Pale Ale (IPA) under the Domestic Beer category. Applicable use cases include promoting new, seasonal, or limited-edition craft IPAs, cross-selling complementary items like high-end snack foods or beer-tasting accessories, and targeting these customers with content about craft beer culture. The lookback window for this segment is the last seven days.
Domestic Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Non-Alcoholic: This segment targets consumers who have purchased Non-Alcoholic Domestic Beer, a product containing little to no alcohol (typically less than 0.5% ABV), often sought by individuals moderating their alcohol intake, designated drivers, or those seeking a refreshing, beer-like flavor without the effects of alcohol. Use cases include promoting new non-alcoholic beer product launches, offering bundle deals for party occasions, or cross-selling complementary non-alcoholic beverages and healthy snack options. The lookback window for this segment is the last seven days.
Imported Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Non-Alcoholic: This segment targets consumers who have purchased Imported Non-Alcoholic Beer, which is part of the growing Low/No Alcohol (LNA) beverage trend. Use cases include promoting new, premium imported LNA beer brands, cross-selling other non-alcoholic alternatives, or running campaigns focused on responsible consumption. The lookback window for this segment is the last seven days.
Domestic Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Other: This segment targets consumers who have purchased 'Beer - Other' products categorized as 'DOMESTIC BEER' within the 'AlcBev' top category. Use cases include promoting new domestic craft beer releases or cross-selling complementary products for social gatherings. The lookback window for this segment is the last seven days.
Hard Seltzer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Other: This segment targets consumers who have recently purchased hard seltzer beverages, including brands like White Claw, Truly, and other sparkling alcoholic water products. Use cases include promoting hard seltzer brands to health-conscious alcohol drinkers, advertising new flavors and seasonal hard seltzers to existing buyers, and reaching young adults who prefer lower-calorie alcoholic beverages. The lookback window for this segment is the last seven days.
Imported Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Other: This segment targets consumers who have purchased 'Imported Beer,' which includes a variety of foreign-produced beers such as lagers, ales, or specialty brews that fall outside the common beer categories. Use cases include promoting international food pairings, advertising travel-related services, or cross-selling high-end snacks and glassware. The lookback window for this segment is the last seven days.
Domestic Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Other Ales: This segment targets consumers who have purchased 'Beer - Other Ales' categorized as 'Domestic Beer' within the broader 'BEER/FMB/CIDER/SELTZER' category. Use cases include promoting new limited-edition domestic ale releases, advertising brewery events, or cross-selling complementary snack items for home consumption. The lookback window for this segment is the last seven days.
Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Other Lagers: This segment targets consumers who have recently purchased lager-style beer products, including domestic and imported lager brands sold through grocery and mass retail channels. Use cases include promoting lager beer brands to casual beer drinkers, advertising seasonal and new lager variety launches, and reaching consumers who regularly purchase beer for personal consumption and social occasions. The lookback window for this segment is the last seven days.
Domestic Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Other Lagers: This segment targets consumers who have purchased 'Domestic Beer - Other Lagers,' which are typically mainstream, American-style lagers that are not categorized as light or premium. Use cases include running campaigns for domestic beer brands, cross-selling with grilling or sporting event products, or promoting limited-time offers for general domestic beer. The lookback window for this segment is the last seven days.
Imported Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Other Lagers: This segment targets consumers who have purchased 'Imported Beer - Other Lagers,' indicating a preference for non-domestic, internationally sourced lagers that fall outside of major style categories. Use cases include promoting international food and beverage pairings, targeting customers with a taste for premium or specialty imported alcoholic beverages, or cross-selling new global beer brands. The lookback window for this segment is the last seven days.
Domestic Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Pale Ale: This segment targets consumers who have purchased Domestic Pale Ale, which is a type of beer known for its hoppy, moderate flavor. Use cases include promoting new craft Pale Ale product launches, offering deals on complementary items like beer glasses, or advertising snacks that pair well with hoppy beers. The lookback window for this segment is the last seven days.
Domestic Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Pilsner: This segment targets consumers who have purchased Domestic Pilsner beer, a light-bodied, pale to golden lager known for its crisp, dry taste, moderate bitterness, and floral noble hop aroma. Use cases include promoting complementary snack products for social gatherings or new domestic light beer launches. The lookback window for this segment is the last seven days.
Imported Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Pilsner: This segment targets consumers who have purchased Imported Pilsner Beer, a style of pale lager characterized by its light body, crisp taste, and clean finish, indicating a preference for international, traditional beer styles. Use cases include targeting consumers for cross-promotion with other premium or imported alcoholic beverages, suggesting pairings for specific cuisine, or promoting new international beer releases. The lookback window for this segment is the last seven days.
Domestic Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Scottish Ale: This segment targets consumers who have purchased domestic 'Beer - Scottish Ale,' a malt-forward beer style known for its rich flavors of caramel, toffee, and biscuit, with minimal hop bitterness. Use cases include promoting complementary products such as roasted meats, hearty stews, or sharp cheeses, as well as seasonal campaigns, as this style is often enjoyed in colder weather. The lookback window for this segment is the last seven days.
Imported Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Stout: This segment targets consumers who have purchased 'Imported Beer - Stout,' a dark, full-bodied beer variety known for its roasted malt and coffee/chocolate notes, with the product also classified as an imported beer. Use cases include promoting premium or seasonal imported stout brands, advertising high-end glassware, or cross-selling complementary snacks. The lookback window for this segment is the last seven days.
Domestic Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Wheat Beer: This segment targets consumers who have purchased 'Beer - Wheat Beer,' a domestic, top-fermented beer known for its light, refreshing, and often fruity flavor. Use cases include promoting seasonal wheat beer releases or cross-selling complementary products for warm-weather consumption. The lookback window for this segment is the last seven days.
Light Lager Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer › Domestic Beer: This segment targets consumers who have purchased Light Lager Beer, a domestic beer style characterized by its lower calorie count (often under 125 per 12oz) and reduced alcohol content (typically 2.8%–4.2% ABV), making it a popular choice for health-conscious and younger consumers (Millennials and Gen Z) seeking moderation. Use cases include promoting this sessionable option for social occasions, outdoor activities, or sports events, cross-selling complementary items like grilling ingredients and snacks, or advertising new low-carb and low-alcohol beverage alternatives. The lookback window for this segment is the last seven days.
Michelob Ultra CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer › Domestic Beer: This segment targets consumers who have purchased Michelob Ultra, a superior domestic light beer with 95 calories and 2.6 carbs, known for championing an active and social lifestyle. Applicable use cases include promoting the brand's connection to major sports events (like the Olympics or World Cup), cross-selling fitness or social-activity complementary products, or targeting consumers seeking a low-calorie/low-carb beer alternative. The lookback window for this segment is the last seven days.
Mexican Lager Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer › Imported Beer: This segment targets consumers who have purchased 'Mexican Lager Beer,' a popular style of imported beer known for its light, crisp, and refreshing taste. Applicable use cases include promoting it for warm weather consumption and seasonal holidays, cross-selling complementary products like limes, salt, and Mexican cuisine ingredients, or advertising new brand extensions. The lookback window for this segment is the last seven days.
Chocolate CPG Weekly Transactions › Beverage Enhancers › Milk Enhancer: This segment targets consumers who have recently purchased chocolate milk enhancer products, including powders and syrups like Nesquik and Hershey's Chocolate Syrup used to flavor milk. Use cases include promoting chocolate milk enhancer brands to parents who buy flavored milk for consumers, advertising milk flavoring products to households with high milk consumption, and reaching consumers who regularly purchase dairy beverage supplements. The lookback window for this segment is the last seven days.
Flavored Water Enhancers CPG Weekly Transactions › Beverage Enhancers › Water Enhancer: This segment targets consumers who have recently purchased flavored water enhancer products, including liquid and powder drink mixes such as MiO, Crystal Light, and similar products used to add flavor to water and beverages. Use cases include promoting water enhancer brands to health-conscious consumers seeking a soda alternative, advertising new flavor varieties to existing water enhancer buyers, and reaching consumers who regularly purchase low-calorie beverage supplements for hydration. The lookback window for this segment is the last seven days.
Health Recovery - Energy Shots CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased 'Health & Recovery - Energy Shots,' which includes concentrated, small-volume beverages formulated with caffeine, vitamins, and herbal extracts designed to provide a rapid energy boost and support physical recovery. Use cases include promoting sports nutrition supplements, athletic apparel, or wellness products for individuals with active lifestyles. The lookback window for this segment is the last seven days.
Juice Or Drink - Apple Juice CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased apple juice or apple-flavored drinks, a popular beverage choice known for its sweet flavor profile and appeal to both consumers of all ages. Applicable use cases include promoting breakfast items, healthy snack alternatives, or multi-pack offers for families. The lookback window for this segment is the last seven days.
Juice Or Drink - Cranberry Juice CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased 'Juice or Drink - Cranberry Juice,' which includes pure cranberry juice and cranberry juice blends valued for their tart taste and health-supporting antioxidants. Applicable use cases include promoting health and wellness initiatives, cross-selling with breakfast staples, or marketing the product as a mixer for cocktails and mocktails. The lookback window for this segment is the last seven days.
Juice Or Drink - Mango Juice CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased Mango Juice or mango-flavored juice drinks, which are popular for their tropical flavor profile and use in smoothies, cocktails, and as a refreshing beverage. Applicable use cases include promoting new fruit juice blends, advertising breakfast pairings, or targeting consumers interested in tropical-themed food and beverage products. The lookback window for this segment is the last seven days.
Juice Or Drink - Mixed Fruit Juice CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased 'Juice or Drink - Mixed Fruit Juice' with a variety of flavors beyond the primary standard categories. Use cases include marketing multi-pack promotions, introducing new exotic flavor blends, or targeting health-conscious individuals looking for flavorful alternatives to carbonated drinks. The lookback window for this segment is the last seven days.
Juice Or Drink - Orange Juice CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased orange juice or orange-flavored juice drinks, a popular breakfast staple known for its high vitamin C content and refreshing citrus flavor. Use cases include promoting complementary breakfast items like cereal or eggs, advertising healthy lifestyle brands, or offering discounts on related beverage products. The lookback window for this segment is the last seven days.
Juice Or Drink - Pineapple Juice CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased Pineapple Juice or Drink products, which are beverages made from or flavored with pineapple, known for their sweet and tropical profile. Applicable use cases include promoting tropical-themed cocktail or mocktail recipes, advertising healthy breakfast additions, or cross-selling with snacks for summer-themed events. The lookback window for this segment is the last seven days.
Juice Or Drink - Watermelon Juice CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased 'Juice or Drink - Watermelon Juice,' a refreshing beverage made from the juice of watermelons, often sought for its hydrating properties and naturally sweet flavor. Applicable use cases include promoting seasonal summer beverage campaigns, marketing healthy and functional hydration options, and cross-selling complementary snacks or picnic essentials. The lookback window for this segment is the last seven days.
Other Drinks - Other Iced Coffee Drinks CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased 'Other Iced Coffee Drinks,' which includes ready-to-drink chilled coffee beverages, bottled cold brews, and specialty bottled coffee drinks. Use cases include promoting new flavor launches, competitive conquesting against premium coffee brands, or cross-selling with breakfast items and snack foods. The lookback window for this segment is the last seven days.
Shelf Stable Juice CPG Weekly Transactions › Beverages: This segment targets consumers who have recently purchased shelf-stable juices, including boxed, bottled, and canned juice products that do not require refrigeration until opened. Use cases include promoting shelf-stable juice brands to households seeking long-lasting juice options, advertising portable juice boxes and pouches to parents, and reaching consumers who purchase juice for everyday hydration and nutrition. The lookback window for this segment is the last seven days.
Soda - Cherry Flavor CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased Cherry Flavored Soda, a popular fruit-flavored carbonated beverage. Use cases include targeting soda enthusiasts for new flavor launches, promoting snack pairings for parties, or driving sales for major beverage brands during seasonal promotions. The lookback window for this segment is the last seven days.
Soda - Diet Soda CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased Diet Soda, a zero- or low-calorie carbonated beverage typically sweetened with artificial sweeteners or natural sugar substitutes. Use cases include promoting new flavor launches, marketing competitive low-calorie beverage alternatives, or cross-selling healthy snacks and meal options. The lookback window for this segment is the last seven days.
Soda - Energy Drinks CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased energy drinks within the beverages category, including products designed to provide a quick boost of energy and alertness through ingredients like caffeine, taurine, and vitamins. Use cases include targeting health and fitness enthusiasts for pre-workout energy, marketing to students or professionals during high-intensity periods, and promoting new flavor launches within the energy drink market. The lookback window for this segment is the last seven days.
Soda - Grape Flavor CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased Grape Flavor Soda, a carbonated beverage characterized by its sweet, fruity grape profile. Applicable use cases include promoting new flavor variants, seasonal beverage sales, or cross-selling snack items such as chips and party platters. The lookback window for this segment is the last seven days.
Soda - Lemonade CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased Soda - Lemonade, a refreshing carbonated beverage that combines the tartness of lemon juice with a bubbly, fizzy texture. Applicable use cases include promoting seasonal summer beverage campaigns, targeting consumers looking for mixers for social gatherings, or offering lower-sugar alternatives to traditional sodas. The lookback window for this segment is the last seven days.
Soda - Orange Flavor CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased 'Soda - Orange Flavor,' which includes various carbonated soft drinks characterized by their bright citrus flavor and refreshing qualities. Use cases include promoting complementary snack pairings for social gatherings, targeting households for party planning, or driving trials for new citrus-based beverage launches. The lookback window for this segment is the last seven days.
Soda - Root Beer CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased Soda - Root Beer, a sweet, carbonated beverage known for its unique herbal and earthy flavor profile traditionally derived from sassafras root, sarsaparilla, or wintergreen. Use cases include promoting complementary snack pairings, marketing for social gatherings and classic treats like root beer floats, or targeting fans of artisanal and caffeine-free soda alternatives. The lookback window for this segment is the last seven days.
Soft Drinks CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased soft drinks, which are non-alcoholic, typically carbonated beverages like sodas, colas, and sparkling flavored waters. Use cases include promoting new flavor launches, offering multi-pack discounts for home entertaining, or cross-selling snack pairings like chips or cookies. The lookback window for this segment is the last seven days.
Sports Energy Drinks CPG Weekly Transactions › Beverages: This segment targets consumers who have recently purchased sports and energy drinks, including Gatorade, Powerade, and energy drink brands sold through grocery and mass retail channels. Use cases include promoting sports hydration brands to athletes and active lifestyle consumers, marketing energy drinks to young adults and professionals seeking performance benefits, and reaching households with frequent sports beverage consumption. The lookback window for this segment is the last seven days.
Water CPG Weekly Transactions › Beverages: This segment targets consumers who have recently purchased bottled or packaged water products, including still, sparkling, and flavored water varieties sold through grocery and mass retail channels. Use cases include promoting water brands to hydration-focused consumers, marketing bulk water packages to households seeking regular water delivery alternatives, and reaching consumers who regularly purchase packaged water for home and on-the-go use. The lookback window for this segment is the last seven days.
Water - Non Carbonated Flavored CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased non-carbonated flavored water, a type of enhanced water typically infused with natural or artificial fruit flavors, vitamins, and minerals. Use cases include promoting new flavor launches, marketing functional varieties with added electrolytes or antioxidants to fitness enthusiasts, and cross-selling complementary healthy snacks or on-the-go meal options. The lookback window for this segment is the last seven days.
Water - Non Carbonated Plain CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased 'Water - Non Carbonated Plain,' an essential beverage category consisting of unflavored, still water. Use cases include promoting bulk-pack water for households, advertising premium or artisanal water brands, and marketing filtration or reusable bottle products. The lookback window for this segment is the last seven days.
Water - Sparkling Carbonated Flavored CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased flavored sparkling and carbonated water, which are refreshing, calorie-free or low-calorie beverages infused with natural or artificial fruit flavors. Use cases include promoting new flavor profiles, targeting health-conscious shoppers looking for soda alternatives, or cross-selling complementary snacks for healthy entertaining. The lookback window for this segment is the last seven days.
Unflavored CPG Weekly Transactions › Beverages › Coconut Water: This segment targets consumers who have purchased 'Unflavored Coconut Water,' the clear liquid from young green coconuts known for being a natural source of electrolytes (like potassium and magnesium), vitamins, and minerals. Applicable use cases include promoting it as a low-calorie, healthy hydration alternative to sports drinks, especially for rehydration after exercise, or targeting health-conscious consumers interested in its high potassium content to support heart health. The lookback window for this segment is the last seven days.
Energy Drinks CPG Weekly Transactions › Beverages › Energy Beverages: This segment targets consumers who have purchased an 'Energy Drink,' a beverage containing stimulants, typically high levels of caffeine, sugar, and other supplements, marketed to boost energy and mental alertness. Use cases include promoting new product flavors, advertising healthier or low-sugar energy drink alternatives, cross-selling complementary products like athletic apparel or nutritional supplements, or running campaigns specifically targeting consumers needing a boost before work or exercise. The lookback window for this segment is the last seven days.
Cotton Candy Energy Drink CPG Weekly Transactions › Beverages › Energy Beverages › Energy Drinks: This segment targets consumers who have purchased a 'Cotton Candy Energy Drink'. Applicable use cases include promoting it as a pre-workout boost, a source of mental focus for work or gaming, or a fun, aesthetic zero-sugar alternative to sodas for younger, flavor-seeking consumers. The lookback window for this segment is the last seven days.
Red Bull Energy Drink CPG Weekly Transactions › Beverages › Energy Beverages › Energy Drinks: This segment targets consumers who have purchased Red Bull Energy Drink, a popular carbonated beverage containing a blend of caffeine, taurine, B vitamins, and sugar, primarily consumed for a stimulating effect. Use cases include promoting new flavor launches, offering multi-pack deals for bulk purchasers, cross-selling complementary products like snacks or gum for on-the-go consumption, and targeting students or professionals needing a boost in focus and energy. The lookback window for this segment is the last seven days.
Red Bull Winter Edition Iced Vanilla Berry Energy Drink CPG Weekly Transactions › Beverages › Energy Beverages › Energy Drinks: This segment targets consumers who have purchased 'Red Bull Winter Edition Iced Vanilla Berry Energy Drink' (now known as Red Bull Iced Edition), a lightly carbonated energy drink featuring the flavor of sweet blueberries, smooth vanilla, and icy-fresh eucalyptus notes. Applicable use cases include promoting the drink for a boost during work, school, or gaming sessions, as a pre- or post-workout refresher, or for social occasions like music festivals. The lookback window for this segment is the last seven days.
Sugar Free Energy Drink CPG Weekly Transactions › Beverages › Energy Beverages › Energy Drinks: This segment targets consumers who have purchased 'Sugar Free Energy Drink,' a zero or low-calorie carbonated beverage designed to boost energy and mental performance without the use of sugar. Applicable use cases include promoting new, unique sugar-free flavors, cross-selling with fitness and performance supplements, or advertising complementary healthy snacks. The lookback window for this segment is the last seven days.
Watermelon Energy Drink CPG Weekly Transactions › Beverages › Energy Beverages › Energy Drinks: This segment targets consumers who have purchased 'Watermelon Energy Drink,' a beverage known for its refreshing, sweet watermelon flavor, often containing caffeine, B vitamins, and electrolytes for an energy boost, hydration, and enhanced focus. Applicable use cases include promoting the drink as a pre-workout fuel, a study aid for mental alertness, or a revitalizing summer refresher. The lookback window for this segment is the last seven days.
Zero Sugar Energy Drink CPG Weekly Transactions › Beverages › Energy Beverages › Energy Drinks: This segment targets consumers who have purchased a 'Zero Sugar Energy Drink,' a popular product in the rapidly growing sugar-free beverage category. Applicable use cases include promoting new, clean-label flavors, cross-selling with fitness and wellness products or supplements, and targeting Millennial and Gen Z consumers who prioritize low-sugar options for active, fast-paced lifestyles. The lookback window for this segment is the last seven days.
Fruit Punch CPG Weekly Transactions › Beverages › Fruit Drink: This segment targets consumers who have purchased 'Fruit Punch,' which includes a variety of sweetened, fruit-flavored beverages often served as a refreshing drink for families and social gatherings. Use cases include promoting new flavor launches within the fruit drink category or cross-selling complementary snacks and party supplies. The lookback window for this segment is the last seven days.
Lemonade CPG Weekly Transactions › Beverages › Fruit Drink: This segment targets consumers who have purchased Lemonade, a refreshing fruit drink typically made from lemon juice, water, and sweetener. Applicable use cases include promoting seasonal beverage discounts, cross-selling complementary picnic or barbecue supplies, and advertising new flavor variations or healthy, low-sugar alternatives to drive brand loyalty. The lookback window for this segment is the last seven days.
Raspberry Lemonade CPG Weekly Transactions › Beverages › Fruit Drink › Lemonade Blend: This segment targets consumers who have purchased Raspberry Lemonade, a refreshing beverage blend that combines the tartness of lemon juice with the sweet, fruity flavor of raspberry puree or syrup. Applicable use cases include promoting summer seasonal campaigns, marketing natural or non-GMO drink alternatives, and cross-selling items for social gatherings like BBQs or picnics. The lookback window for this segment is the last seven days.
Orange Juice With Pulp CPG Weekly Transactions › Beverages › Fruit Juice › Orange: This segment targets consumers who have purchased 'Orange Juice with Pulp,' a natural fruit juice characterized by the presence of citrus fiber or juice vesicles. Use cases include targeting shoppers interested in high-fiber health products, promoting breakfast-related food pairings, or driving sales for premium, minimally processed juice varieties. The lookback window for this segment is the last seven days.
Pulp Free Orange Juice CPG Weekly Transactions › Beverages › Fruit Juice › Orange: This segment targets consumers who have purchased 'Pulp Free Orange Juice,' a citrus beverage processed to remove all fruit solids for a smooth consistency. Use cases include marketing breakfast staples, promoting vitamin-rich health products, or retargeting recent grocery shoppers for brand loyalty campaigns. The lookback window for this segment is the last seven days.
Sweet Tea CPG Weekly Transactions › Beverages › Iced Tea: This segment targets consumers who have purchased sweetened iced tea, a ready-to-drink beverage brewed from black tea with added sugar. Use cases include promoting ready-to-drink tea brands, cross-selling with summer snack and picnic occasions, and targeting shoppers seeking non-carbonated soft drink alternatives. The lookback window for this segment is the last seven days.
Unsweetened CPG Weekly Transactions › Beverages › Iced Tea: This segment targets consumers who have purchased 'Iced Tea' products categorized as 'Unsweetened,' indicating a preference for tea beverages that provide traditional tea flavor without added sugars or artificial sweeteners. Applicable use cases include promoting new unsweetened tea varieties, marketing healthy beverage alternatives, or cross-selling light snack options. The lookback window for this segment is the last seven days.
Sweetened CPG Weekly Transactions › Beverages › Iced Tea - Lemon Flavor: This segment targets consumers who have purchased sweetened lemon-flavored iced tea, a popular refreshing beverage that combines the tartness of lemon with sweetness. Applicable use cases include promoting new flavor variations, offering discounts on bulk packs for summer gatherings, or cross-selling with snack items. The lookback window for this segment is the last seven days.
Sweetened CPG Weekly Transactions › Beverages › Iced Tea - Other Flavor: This segment targets consumers who have recently purchased sweetened iced tea beverages, including ready-to-drink bottled and canned iced teas in various flavors. Use cases include marketing iced tea brands to warm-weather refreshment seekers, promoting new flavored tea varieties to existing iced tea buyers, and reaching households that regularly purchase ready-to-drink non-carbonated beverages. The lookback window for this segment is the last seven days.
Fruit Punch CPG Weekly Transactions › Beverages › Juice Or Drink - Mixed Fruit Juice: This segment targets consumers who have purchased 'Fruit Punch' within the 'Juice or Drink - Mixed Fruit Juice' category, which includes a variety of blended fruit-flavored beverages popular for family consumption and social events. Use cases include promoting complementary snack pairings, party supplies, or new beverage product launches. The lookback window for this segment is the last seven days.
Orange Blend CPG Weekly Transactions › Beverages › Juice Or Drink - Mixed Fruit Juice: This segment targets consumers who have purchased 'Juice or Drink - Mixed Fruit Juice' with an 'Orange Blend' flavor, which includes various fruit juice blends featuring orange as a primary or complementary ingredient. Use cases include promoting healthy breakfast options, lunchbox-friendly beverages, or cross-selling with snacks for on-the-go consumption. The lookback window for this segment is the last seven days.
Raspberry CPG Weekly Transactions › Beverages › Juice Or Drink - Mixed Fruit Juice: This segment targets consumers who have purchased Raspberry-flavored mixed fruit juice, a refreshing beverage blend that combines the tart and sweet profile of raspberries with other fruit juices. Applicable use cases include promoting health-conscious beverage alternatives, introducing new seasonal fruit blends, or targeting households interested in premium juice products. The lookback window for this segment is the last seven days.
Strawberry Blend CPG Weekly Transactions › Beverages › Juice Or Drink - Mixed Fruit Juice: This segment targets consumers who have purchased 'Strawberry Blend' mixed fruit juices or drinks, which are beverages combining strawberry flavor with other fruit juices. Use cases include marketing refreshing summer beverage options, promoting healthy lunchbox additions for families, or targeting consumers interested in fruit-flavored mixers for social events. The lookback window for this segment is the last seven days.
Strawberry Kiwi CPG Weekly Transactions › Beverages › Juice Or Drink - Mixed Fruit Juice: This segment targets consumers who have purchased Strawberry Kiwi flavored mixed fruit juice or drink products within the Beverages category. Applicable use cases include promoting new flavor variations, health-conscious beverage alternatives, or seasonal drink discounts. The lookback window for this segment is the last seven days.
Watermelon CPG Weekly Transactions › Beverages › Juice Or Drink - Mixed Fruit Juice: This segment targets consumers who have purchased watermelon-flavored mixed fruit juice or drinks within the beverages category. Applicable use cases include promoting seasonal summer beverage campaigns, introducing new healthy juice blends, or cross-selling picnic and party supplies. The lookback window for this segment is the last seven days.
Vegetable Blend CPG Weekly Transactions › Beverages › Juice Or Drink - Vegetable Juice: This segment targets consumers who have purchased vegetable juice blends, such as V8 or other 100% vegetable and fruit juice mixtures. Applicable use cases include promoting healthy breakfast alternatives, post-workout hydration options, or nutrient-dense snacks for health-conscious consumers looking to increase their daily vegetable intake. The lookback window for this segment is the last seven days.
Extra Sweet Iced Tea CPG Weekly Transactions › Beverages › Liquid Tea › Sweetened: This segment targets consumers who have purchased Extra Sweet Iced Tea, a chilled, pre-sweetened beverage known for its high sugar content and refreshing flavor profile. Applicable use cases include promoting new flavored tea variations, seasonal beverage campaigns, or cross-selling picnic and barbecue essentials. The lookback window for this segment is the last seven days.
Green Tea With Ginseng and Honey CPG Weekly Transactions › Beverages › Liquid Tea › Sweetened: This segment targets consumers who have purchased Green Tea with Ginseng and Honey, a sweetened liquid tea beverage known for its blend of herbal notes and natural sweeteners. Applicable use cases include promoting health-conscious beverage alternatives, advertising bulk discounts on ready-to-drink teas, or cross-selling light snack pairings. The lookback window for this segment is the last seven days.
Lemon Iced Tea CPG Weekly Transactions › Beverages › Liquid Tea › Sweetened: This segment targets consumers who have purchased Lemon Iced Tea, a refreshing and sweetened liquid tea beverage often flavored with natural or artificial lemon. Use cases include promoting new flavor variations, offering multi-pack deals for summer gatherings, or cross-selling complementary snacks and picnic essentials. The lookback window for this segment is the last seven days.
Reduced Calorie CPG Weekly Transactions › Beverages › Liquid Water Enhancer - Fruit Flavor Mix: This segment targets consumers who have purchased reduced-calorie fruit-flavored liquid water enhancers, which are concentrated flavorings added to water for a low-calorie taste boost. Use cases include targeting health-conscious individuals looking for hydration alternatives or promoting new flavor launches within the beverage mix category. The lookback window for this segment is the last seven days.
Sweetened CPG Weekly Transactions › Beverages › Liquid Water Enhancer - Tea Mix: This segment targets consumers who have purchased 'Liquid Water Enhancer - Tea Mix' products that are sweetened, which are concentrated liquid flavors used to transform plain water into a tea-flavored beverage. Applicable use cases include promoting new flavor varieties, advertising seasonal iced tea campaigns, or cross-selling to shoppers interested in convenient, on-the-go hydration solutions. The lookback window for this segment is the last seven days.
Kombucha CPG Weekly Transactions › Beverages › Other Drinks - Kombucha Other Fermented Beverages: This segment targets consumers who have purchased Kombucha and other fermented beverages, which are functional drinks known for their probiotic benefits and distinct, effervescent flavor profiles. Use cases include marketing wellness-focused products to health-conscious shoppers or driving brand awareness for new flavor launches within the organic beverage category. The lookback window for this segment is the last seven days.
Cherry CPG Weekly Transactions › Beverages › Other Drinks - Other Beverages: This segment targets consumers who have purchased cherry-flavored beverages, categorized under 'Other Drinks - Other Beverages,'. Applicable use cases include promoting new flavor variations, offering seasonal beverage discounts, or cross-selling complementary snacks and party supplies. The lookback window for this segment is the last seven days.
Grape CPG Weekly Transactions › Beverages › Other Drinks - Other Beverages: This segment targets consumers who have purchased grape-flavored drinks within the other beverages category, which are non-alcoholic refreshments known for their bold fruit flavor. Applicable use cases include promoting seasonal flavor variants, targeting households for family-friendly refreshment options, and cross-selling with complementary snacks. The lookback window for this segment is the last seven days.
Reduced Calorie CPG Weekly Transactions › Beverages › Other Drinks - Other Beverages: This segment targets consumers who have purchased 'Other Drinks - Other Beverages' in the 'Reduced Calorie' category, which includes various low-calorie or diet-friendly liquid refreshments. Use cases include promoting health-conscious beverage brands, new diet drink launches, or products catering to weight-sensitive consumers. The lookback window for this segment is the last seven days.
Tropical CPG Weekly Transactions › Beverages › Other Drinks - Other Beverages: This segment targets consumers who have purchased products within the 'Other Drinks - Other Beverages' category with a 'Tropical' flavor profile, such as non-alcoholic fruit punches, exotic juice blends, or mocktails featuring flavors like pineapple, mango, and coconut. Use cases include promoting new tropical-flavored drink launches, marketing refreshments for summer social gatherings, or cross-selling with party supplies and snacks. The lookback window for this segment is the last seven days.
Caramel CPG Weekly Transactions › Beverages › Other Drinks - Other Iced Coffee Drinks: This segment targets consumers who have purchased caramel-flavored iced coffee drinks within the 'Other Drinks - Other Iced Coffee Drinks' category. Use cases include promoting new specialty coffee flavors, advertising convenient on-the-go breakfast options, or cross-selling bakery items. The lookback window for this segment is the last seven days.
Energy Drinks CPG Weekly Transactions › Beverages › Other Drinks - Other Iced Coffee Drinks: This segment targets consumers who have purchased products categorized as 'Other Drinks - Other Iced Coffee Drinks' and 'Energy Drinks' within the Beverages category, indicating a preference for ready-to-drink caffeinated beverages that provide both refreshment and functional energy. Applicable use cases include promoting new flavor launches in the energy or iced coffee space, advertising mid-day snack pairings, or targeting busy professionals and students. The lookback window for this segment is the last seven days.
Espresso and Cream CPG Weekly Transactions › Beverages › Other Drinks - Other Iced Coffee Drinks: This segment targets consumers who have purchased Espresso And Cream drinks within the Other Iced Coffee Drinks category, which are ready-to-drink beverages that blend strong espresso coffee with dairy or non-dairy cream. Use cases include promoting premium breakfast items, marketing on-the-go caffeine solutions to busy professionals, or cross-selling sweet snacks and pastries. The lookback window for this segment is the last seven days.
Mocha/Chocolate CPG Weekly Transactions › Beverages › Other Drinks - Other Iced Coffee Drinks: This segment targets consumers who have purchased mocha or chocolate-flavored iced coffee drinks within the 'Other Iced Coffee Drinks' category, which includes ready-to-drink coffee beverages that provide a blend of rich cocoa and caffeine. Applicable use cases include promoting new flavor variations, offering discounts on multi-pack coffee beverages, and cross-selling breakfast snacks or pastries. The lookback window for this segment is the last seven days.
Vanilla CPG Weekly Transactions › Beverages › Other Drinks - Other Iced Coffee Drinks: This segment targets consumers who have purchased vanilla-flavored iced coffee drinks within the 'Other Drinks - Other Iced Coffee Drinks' category. Applicable use cases include promoting new coffee flavors, advertising breakfast snack pairings, or targeting on-the-go consumers looking for convenient caffeine options. The lookback window for this segment is the last seven days.
Sweetened CPG Weekly Transactions › Beverages › Other Drinks - Yerba Mate Drinks: This segment targets consumers who have purchased sweetened 'Other Drinks - Yerba Mate Drinks,' which are caffeinated herbal beverages known for providing a natural energy boost. Use cases include promoting healthy energy drink alternatives, new flavor launches, or cross-selling with organic snacks. The lookback window for this segment is the last seven days.
Sweetened CPG Weekly Transactions › Beverages › Powdered Drink - Iced Tea Tea Mixes: This segment targets consumers who have purchased sweetened powdered iced tea and tea mixes, which are convenient, shelf-stable products used to prepare flavored beverages by adding water. Use cases include promoting seasonal refreshments, advertising multi-pack discounts for families, or cross-selling picnic and outdoor dining essentials. The lookback window for this segment is the last seven days.
Cream Soda CPG Weekly Transactions › Beverages › Soda - Creme Soda: This segment targets consumers who have purchased Cream Soda, a sweet, carbonated soft drink typically flavored with vanilla and based on the taste of an ice cream soda. Applicable use cases include promoting snacks, ice cream for making soda floats, or alternative premium craft soda brands. The lookback window for this segment is the last seven days.
Cherry Cola CPG Weekly Transactions › Beverages › Soda - Diet Cola: This segment targets consumers who have purchased Diet Cherry Cola within the Beverages category, a popular sugar-free carbonated soft drink that combines the classic cola taste with a sweet cherry flavor. Applicable use cases include promoting low-calorie snack pairings, launching new sugar-free beverage varieties, or targeting health-conscious shoppers looking for flavored soda alternatives. The lookback window for this segment is the last seven days.
Cola CPG Weekly Transactions › Beverages › Soda - Diet Cola: This segment targets consumers who have purchased Diet Cola, a calorie-free or low-calorie carbonated beverage flavored with cola extracts and sweetened with artificial or natural non-nutritive sweeteners. Applicable use cases include promoting health-conscious beverage alternatives, advertising snack pairings for mid-day breaks, or targeting brand-loyal soda drinkers for new flavor launches. The lookback window for this segment is the last seven days.
Citrus CPG Weekly Transactions › Beverages › Soda - Diet Soda: This segment targets consumers who have purchased 'Soda - Diet Soda' with a 'Citrus' flavor, which includes zero-calorie or low-calorie carbonated beverages such as diet lemon-lime, diet orange, or diet grapefruit sodas. Use cases include targeting health-conscious consumers looking for refreshing, sugar-free drink options or promoting complementary snack pairings. The lookback window for this segment is the last seven days.
Energy Drinks CPG Weekly Transactions › Beverages › Soda - Diet Soda: This segment targets consumers who have purchased Diet Soda and Energy Drinks within the Beverages category, indicating a preference for low-calorie caffeinated beverages or mixers. Applicable use cases include promoting new functional beverage launches, cross-selling healthy snacks, or targeting health-conscious professionals and students needing a boost. The lookback window for this segment is the last seven days.
Lemon Lime CPG Weekly Transactions › Beverages › Soda - Diet Soda: This segment targets consumers who have purchased Diet Lemon Lime Soda, a zero-calorie or low-calorie carbonated beverage characterized by its crisp, citrusy flavor profile. Applicable use cases include promoting new diet beverage variants, marketing to health and wellness audiences, or cross-selling with snacks for social events. The lookback window for this segment is the last seven days.
Pepper CPG Weekly Transactions › Beverages › Soda - Diet Soda: This segment targets consumers who have purchased Diet Dr Pepper. Use cases include promoting multi-pack discounts for home stocking, cross-selling complementary zero-calorie snacks, and targeting convenience-focused consumers with single-serve promotions. The lookback window for this segment is the last seven days.
Lemon Lime CPG Weekly Transactions › Beverages › Soda - Lemon Lime Soda: This segment targets consumers who have recently purchased lemon and lime flavored sodas, including popular brands in the lemon-lime soda category. Use cases include promoting lemon-lime soda brands to casual drinkers, reaching consumers who use these sodas as cocktail mixers, and marketing citrus carbonated beverages to households with frequent soda consumption. The lookback window for this segment is the last seven days.
Citrus CPG Weekly Transactions › Beverages › Soda - Other Soda: This segment targets consumers who have recently purchased citrus-flavored sodas and other carbonated soft drinks. Use cases include promoting lemon, lime, orange, or grapefruit-flavored soda brands, advertising new citrus beverage launches, and targeting soda drinkers who prefer non-cola varieties. The lookback window for this segment is the last seven days.
Pepper CPG Weekly Transactions › Beverages › Soda - Other Soda: This segment targets consumers who have recently purchased pepper-flavored sodas, such as Dr Pepper-style carbonated beverages. Use cases include promoting pepper soda brands to loyal fans, advertising limited-edition pepper soda flavors, and reaching consumers who prefer non-cola, non-citrus carbonated soft drinks. The lookback window for this segment is the last seven days.
Red CPG Weekly Transactions › Beverages › Soda - Other Soda: This segment targets consumers who have purchased Red Soda, a category of carbonated soft drinks typically characterized by their distinctive red color and fruit-forward flavor profiles, such as cream soda or strawberry. Applicable use cases include promoting seasonal beverage campaigns, cross-selling with snack items for parties, or driving brand loyalty for niche soda labels. The lookback window for this segment is the last seven days.
Remaining Fruit Flavor CPG Weekly Transactions › Beverages › Soda - Other Soda: This segment targets consumers who have purchased 'Soda' with a fruit flavor profile, such as grape, orange, or lemon-lime. Use cases include targeting households for party planning, promoting seasonal beverage discounts, or cross-selling snack items. The lookback window for this segment is the last seven days.
Cherry Cola CPG Weekly Transactions › Beverages › Soda - Regular Cola: This segment targets consumers who have purchased Cherry Cola, a cherry-flavored variety of regular cola. Applicable use cases include promoting new soda flavors, cross-selling snack pairings like chips or pizza for entertainment occasions, and driving loyalty for major beverage brands. The lookback window for this segment is the last seven days.
Cola CPG Weekly Transactions › Beverages › Soda - Regular Cola: This segment targets consumers who have purchased Soda - Regular Cola, a popular carbonated soft drink typically flavored with a blend of vanilla, cinnamon, and citrus oils. Applicable use cases include promoting brand loyalty through discount offers, introducing new flavor variants, or cross-selling complementary snacks and meal components for social events. The lookback window for this segment is the last seven days.
Pepper CPG Weekly Transactions › Beverages › Soda - Regular Cola: This segment targets consumers who have purchased pepper-flavored regular cola within the beverages category, representing a specific niche of soda drinkers who prefer spiced or unique flavor profiles over standard colas. Applicable use cases include driving brand loyalty for major pepper-soda brands, launching new flavor variations, or cross-promoting snacks like chips and pretzels that pair well with carbonated soft drinks. The lookback window for this segment is the last seven days.
Wild Cherry and Cream CPG Weekly Transactions › Beverages › Soda - Regular Cola: This segment targets consumers who have purchased Wild Cherry and Cream flavored regular cola, a carbonated soft drink that combines classic cola notes with the sweet, tart taste of cherry and a smooth cream finish. Applicable use cases include promoting new soda flavors, targeting shoppers for snack and beverage pairings, or driving loyalty for carbonated beverage brands. The lookback window for this segment is the last seven days.
Ginger Ale CPG Weekly Transactions › Beverages › Soft Drinks: This segment targets consumers who have purchased Ginger Ale, a carbonated soft drink flavored with the spice of ginger root. Use cases include promoting premium mixers for cocktails, offering refreshing non-alcoholic beverage alternatives, or targeting health-conscious shoppers seeking ginger-based digestive aids. The lookback window for this segment is the last seven days.
Lemon Lime CPG Weekly Transactions › Beverages › Soft Drinks: This segment targets consumers who have purchased Lemon Lime Soda, a citrus-flavored carbonated soft drink popular for its crisp taste and versatility as a beverage or mixer. Use cases include promoting competitive soft drink brands, cross-selling snacks for social gatherings, or marketing the product as a mixer for cocktails. The lookback window for this segment is the last seven days.
Pineapple Soda CPG Weekly Transactions › Beverages › Soft Drinks: This segment targets consumers who have purchased Pineapple Soda, a tropical-flavored carbonated beverage. Applicable use cases include promoting new tropical or fruit-flavored drink variants, cross-selling complementary snack items like chips or nuts, and targeting shoppers for seasonal gatherings or summer-themed promotions. The lookback window for this segment is the last seven days.
Baja Blast Soda CPG Weekly Transactions › Beverages › Soft Drinks › Citrus: This segment targets consumers who have purchased Baja Blast Soda, a teal-colored soft drink known for its refreshingly bold tropical lime flavor and its status as a cult-favorite Mountain Dew brand extension. Applicable use cases include promoting quick-service restaurant (QSR) meal deals, targeting Gen Z and multicultural consumers for new beverage trials, or cross-selling complementary snacks such as chips and tacos. The lookback window for this segment is the last seven days.
Citrus Soda CPG Weekly Transactions › Beverages › Soft Drinks › Citrus: This segment targets consumers who have purchased 'Citrus Soda,' which includes refreshing carbonated soft drinks featuring tangy lemon, lime, orange, or grapefruit flavors. Use cases include promoting beverage multipacks, advertising complementary party snacks, or launching seasonal citrus-themed marketing campaigns. The lookback window for this segment is the last seven days.
Diet Citrus Soda CPG Weekly Transactions › Beverages › Soft Drinks › Citrus: This segment targets consumers who have purchased 'Diet Citrus Soda,' a sugar-free or low-calorie soft drink featuring refreshing citrus flavors like lemon, lime, or grapefruit. Applicable use cases include promoting new diet soda varieties, targeting shoppers with low-sugar snack pairings, or cross-selling with spirits as a zero-calorie cocktail mixer. The lookback window for this segment is the last seven days.
Diet Mountain Dew Citrus Soda CPG Weekly Transactions › Beverages › Soft Drinks › Citrus: This segment targets consumers who have purchased Diet Mountain Dew Citrus Soda, a low-calorie, caffeinated soft drink featuring the brand's signature bold citrus flavor and refreshing carbonation. Use cases include promoting health-conscious beverage alternatives, cross-selling with savory snacks or party supplies, and targeting individuals seeking on-the-go refreshment. The lookback window for this segment is the last seven days.
Mountain Dew Citrus Soda CPG Weekly Transactions › Beverages › Soft Drinks › Citrus: This segment targets consumers who have purchased Mountain Dew Citrus Soda, a popular citrus-flavored soft drink known for its high caffeine content and bold taste. Use cases include promoting new beverage flavors, cross-selling snacks, or targeting audiences interested in gaming and action sports. The lookback window for this segment is the last seven days.
Coca-Cola CPG Weekly Transactions › Beverages › Soft Drinks › Cola: This segment targets consumers who have purchased Coca-Cola, a globally recognized carbonated soft drink known for its distinct cola flavor. Applicable use cases include promoting soda fountain sales, seasonal marketing campaigns for household staples, or targeting fans of iconic beverage brands for cross-promotion with snacks and meals. The lookback window for this segment is the last seven days.
Coca-Cola Zero Sugar CPG Weekly Transactions › Beverages › Soft Drinks › Cola: This segment targets consumers who have purchased Coca-Cola Zero Sugar, a zero-sugar and zero-calorie soft drink designed to provide the classic, refreshing taste of original Coca-Cola without the sugar. Applicable use cases include promoting dietary-friendly snacks, cross-selling with meal deals, or launching new low-calorie beverage variants. The lookback window for this segment is the last seven days.
Diet Coke CPG Weekly Transactions › Beverages › Soft Drinks › Cola: This segment targets consumers who have purchased 'Diet Coke,' a sugar-free and no-calorie carbonated soft drink with a unique cola taste profile. Use cases include marketing low-calorie beverage options, promoting multi-pack sales for household inventory, and identifying customers for brand loyalty campaigns or competitive conquesting within the soft drink category. The lookback window for this segment is the last seven days.
Diet Pepsi CPG Weekly Transactions › Beverages › Soft Drinks › Cola: This segment targets consumers who have purchased Diet Pepsi, a zero-calorie and zero-sugar carbonated cola soft drink produced by PepsiCo known for its light and crisp taste. Use cases include targeting health-conscious shoppers looking for sugar-free beverage alternatives, promoting multi-pack stock-up offers for households, or cross-selling with snacks and meals for social occasions. The lookback window for this segment is the last seven days.
Pepsi Cola CPG Weekly Transactions › Beverages › Soft Drinks › Cola: This segment targets consumers who have purchased Pepsi Cola, a globally recognized carbonated soft drink known for its crisp taste and signature cola profile. Applicable use cases include promoting cross-category pairings with salty snacks or fast food, driving brand loyalty through competitive conquesting against other cola brands, and highlighting various packaging sizes for home or on-the-go consumption. The lookback window for this segment is the last seven days.
Pepsi Zero Sugar Cola Soda CPG Weekly Transactions › Beverages › Soft Drinks › Cola: This segment targets consumers who have purchased Pepsi Zero Sugar Cola Soda, a low-calorie, sugar-free soft drink designed to mimic the classic Pepsi taste using a blend of aspartame and acesulfame potassium. Use cases include promoting health-conscious beverage alternatives, advertising new flavor variants like Wild Cherry, or targeting competitive shoppers during retail events and social gatherings. The lookback window for this segment is the last seven days.
Zero Sugar Soda CPG Weekly Transactions › Beverages › Soft Drinks › Cola: This segment targets consumers who have purchased 'Zero Sugar Soda,' a category of carbonated beverages formulated to provide the traditional taste of cola without sugar or calories. Use cases include promoting health-oriented brand alternatives, targeting diet-specific marketing campaigns, or cross-selling low-calorie snacks and mixers. The lookback window for this segment is the last seven days.
Sprite CPG Weekly Transactions › Beverages › Soft Drinks › Lemon Lime: This segment targets consumers who have purchased Sprite, a popular lemon-lime flavored carbonated soft drink, within the Beverages category. Use cases include promoting competing soft drink brands, introducing new citrus-flavored beverages, or cross-selling snack items often consumed with soda. The lookback window for this segment is the last seven days.
Sprite Zero Sugar CPG Weekly Transactions › Beverages › Soft Drinks › Lemon Lime: This segment targets consumers who have purchased Sprite Zero Sugar, a popular calorie-free and caffeine-free lemon-lime soft drink, within the Beverages category. Use cases include promoting health-conscious beverage alternatives, advertising snack pairings for low-calorie refreshments, or targeting shoppers looking for crisp, lemon-lime flavored mixers. The lookback window for this segment is the last seven days.
Diet Dr Pepper Soda CPG Weekly Transactions › Beverages › Soft Drinks › Pepper: This segment targets consumers who have purchased Diet Dr Pepper Soda, a zero-calorie and sugar-free carbonated soft drink featuring the unique blend of 23 flavors. Use cases include promoting new flavor variants or limited-edition releases, cross-selling with snacks or meal-prep items for home consumption, and targeting brand-loyal shoppers with multi-pack or subscription offers. The lookback window for this segment is the last seven days.
Dr Pepper CPG Weekly Transactions › Beverages › Soft Drinks › Pepper: This segment targets consumers who have purchased Dr Pepper, a unique carbonated soft drink featuring a signature blend of 23 fruit and spice flavors. Use cases include targeting fans of college football for seasonal "Fansville" campaigns, promoting cross-category snack pairings like chips or fast food, and marketing new flavor extensions such as Creamy Coconut or Cherry to adventurous soda drinkers. The lookback window for this segment is the last seven days.
Dr Pepper Zero Sugar Soda CPG Weekly Transactions › Beverages › Soft Drinks › Pepper: This segment targets consumers who have purchased Dr Pepper Zero Sugar Soda, a calorie-free version of the classic pepper-style soft drink that delivers its signature blend of 23 flavors without the sugar. Use cases include promoting new zero-sugar product variants, cross-selling snack pairings such as salty snacks or nuts, and targeting health-conscious shoppers looking for sugar-free alternatives for social gatherings or daily consumption. The lookback window for this segment is the last seven days.
A&W Root Beer CPG Weekly Transactions › Beverages › Soft Drinks › Root Beer: This segment targets consumers who have purchased A&W Root Beer, a classic caffeine-free soda known for its rich, creamy taste and unique blend of herbs, spices, bark, and berries. Use cases include promoting complementary snack items like chips or pretzels, advertising ingredients for making root beer floats (such as vanilla ice cream), and targeting shoppers for family gatherings or movie nights. The lookback window for this segment is the last seven days.
Zero Sugar Root Beer CPG Weekly Transactions › Beverages › Soft Drinks › Root Beer: This segment targets consumers who have purchased Zero Sugar Root Beer, a sugar-free and low-calorie version of the classic sassafras-flavored beverage, often sweetened with natural or artificial alternatives to maintain its nostalgic taste profile. Applicable use cases include promoting new flavor innovations in the diet beverage category, offering pairings with low-calorie meals or fast-casual dining, and targeting fitness-oriented demographics seeking refreshment without sugar intake. The lookback window for this segment is the last seven days.
Flavored CPG Weekly Transactions › Beverages › Sparkling Water: This segment targets consumers who have purchased flavored sparkling water, a carbonated beverage infused with natural fruit essences and zero added sugar. Use cases include promoting health-conscious beverage brands, cross-selling with better-for-you snacks, and targeting consumers seeking low-calorie alternatives to sodas and juice drinks. The lookback window for this segment is the last seven days.
Black Cherry Sparkling Water CPG Weekly Transactions › Beverages › Sparkling Water › Flavored: This segment targets consumers who have purchased Black Cherry Sparkling Water, a flavored carbonated beverage known for its crisp taste and natural fruit essence without added sugars or calories. Use cases include promoting healthy beverage alternatives, advertising new flavor variations in the sparkling water category, or cross-selling complementary snack items for health-conscious shoppers. The lookback window for this segment is the last seven days.
Strawberry Sparkling Water CPG Weekly Transactions › Beverages › Sparkling Water › Flavored: This segment targets consumers who have purchased Strawberry Sparkling Water, a refreshing and calorie-free beverage that combines carbonated water with natural strawberry flavor. Use cases include promoting healthy lifestyle choices, offering seasonal fruit-themed beverage bundles, or cross-selling complementary snacks for light refreshments. The lookback window for this segment is the last seven days.
Energy Drinks CPG Weekly Transactions › Beverages › Sports Drinks: This segment targets consumers who have purchased Energy Drinks within the Sports Drinks category, which are beverages containing stimulant compounds, usually caffeine, marketed as providing mental and physical stimulation. Use cases include promoting new flavor launches, targeting gamers or athletes needing a performance boost, and cross-selling healthy snacks or hydration products. The lookback window for this segment is the last seven days.
Flavored CPG Weekly Transactions › Beverages › Sports Drinks: This segment targets consumers who have purchased flavored Sports Drinks, which are beverages designed to help athletes and active individuals rehydrate and replenish electrolytes, carbohydrates, and other nutrients lost during exercise. Use cases include promoting new flavor launches, marketing to fitness enthusiasts for post-workout recovery, or cross-selling complementary athletic gear and health supplements. The lookback window for this segment is the last seven days.
No Calorie CPG Weekly Transactions › Beverages › Sports Drinks: This segment targets consumers who have purchased No Calorie Sports Drinks, which are beverages designed to provide hydration and replenish electrolytes without added sugars or calories. Use cases include promoting new flavor launches, offering bulk discounts for gym-goers, and cross-selling fitness apparel or wellness supplements. The lookback window for this segment is the last seven days.
Reduced Calorie CPG Weekly Transactions › Beverages › Sports Drinks: This segment targets consumers who have purchased reduced-calorie Sports Drinks, such as Gatorade G2 or other low-calorie electrolyte beverages, which are designed to provide hydration and replenish essential minerals like sodium and potassium with fewer carbohydrates and calories than traditional sports drinks. Use cases include promoting products to health-conscious athletes, offering refreshments for active lifestyle programs, or marketing convenient hydration solutions for light-to-moderate exercise and everyday recovery. The lookback window for this segment is the last seven days.
Regular Calorie CPG Weekly Transactions › Beverages › Sports Drinks: This segment targets consumers who have purchased regular calorie 'Sports Drinks,' which are beverages specifically formulated with electrolytes and carbohydrates to help athletes and active individuals rehydrate and refuel during or after physical exertion. Use cases include promoting new flavor launches, marketing bulk-buy deals for sports teams or gym-goers, and cross-selling fitness apparel or workout supplements. The lookback window for this segment is the last seven days.
Unflavored CPG Weekly Transactions › Beverages › Sports Drinks: This segment targets consumers who have purchased unflavored Sports Drinks, which are beverages formulated to help athletes and active individuals rehydrate by replacing water, electrolytes, and energy lost during exercise without added flavorings. Use cases include promoting clean-label hydration products, cross-selling performance supplements or fitness apparel, and targeting health-conscious consumers who prefer functional drinks without artificial flavors or colors. The lookback window for this segment is the last seven days.
Fruit Punch Sports Drink CPG Weekly Transactions › Beverages › Sports Drinks › Regular Calorie: This segment targets consumers who have purchased Fruit Punch Sports Drink, a regular-calorie functional beverage designed to provide rehydration and replace essential minerals and carbohydrates lost during physical exercise. Applicable use cases include promoting pre-workout hydration solutions, cross-selling complementary athletic gear or healthy snacks, and targeting individuals engaged in prolonged vigorous physical activity. The lookback window for this segment is the last seven days.
Gatorade Cool Blue CPG Weekly Transactions › Beverages › Sports Drinks › Regular Calorie: This segment targets consumers who have purchased Gatorade Cool Blue, a popular regular-calorie sports drink featuring a classic blue raspberry flavor and electrolytes designed for rehydration and fueling athletic performance. Use cases include promoting complementary hydration products, cross-selling healthy snacks or athletic apparel, and targeting active individuals or sports enthusiasts for seasonal fitness campaigns. The lookback window for this segment is the last seven days.
Electrolyte Water CPG Weekly Transactions › Beverages › Value Add Water › Flavored: This segment targets consumers who have purchased Electrolyte Water, a beverage infused with electrically charged minerals such as sodium, potassium, and magnesium designed to enhance cellular hydration and support bodily functions. Use cases include promoting products to athletes for exercise recovery, targeting individuals in hot climates to prevent heatstroke, or advertising rehydration solutions for those recovering from illness. The lookback window for this segment is the last seven days.
Alkaline Water CPG Weekly Transactions › Beverages › Value Add Water › Unflavored: This segment targets consumers who have purchased Alkaline Water, a type of value-added water with a higher pH level than regular tap water, often marketed for its potential health benefits and superior hydration properties. Use cases include promoting premium health and wellness products, marketing to fitness enthusiasts or athletes, and cross-selling other high-end beverage options or nutritional supplements. The lookback window for this segment is the last seven days.
Distilled Water CPG Weekly Transactions › Beverages › Water: This segment targets consumers who have purchased Distilled Water, a highly purified form of water produced through the distillation process to remove minerals, chemicals, and other impurities. Use cases include promoting its use in household appliances like steam irons and humidifiers to prevent mineral buildup and targeting automotive enthusiasts for use in engine cooling systems. The lookback window for this segment is the last seven days.
Spring Water CPG Weekly Transactions › Beverages › Water: This segment targets consumers who have purchased Spring Water, a natural and mineral-rich beverage sourced from underground aquifers. Use cases include promoting premium or eco-friendly water brands, cross-selling bulk formats for household use, and marketing portable, single-serve options for on-the-go lifestyles. The lookback window for this segment is the last seven days.
Berry CPG Weekly Transactions › Beverages › Water - Non Carbonated Flavored: This segment targets consumers who have purchased Berry-flavored Non-Carbonated Water, a refreshing and often low-calorie beverage option that combines the hydration of still water with the natural sweetness of various berry infusions. Use cases include promoting new flavor profiles or brand launches in the flavored water category, advertising electrolyte-enhanced or vitamin-fortified variants to fitness enthusiasts, and cross-selling healthy snacks or portable lunch items. The lookback window for this segment is the last seven days.
Artesian Water CPG Weekly Transactions › Beverages › Water - Non Carbonated Plain: This segment targets consumers who have purchased Artesian Water, a specific type of non-carbonated plain water that flows naturally from underground aquifers to the surface due to intense geological pressure. Use cases include promoting premium bottled water brands, cross-selling high-end health and wellness products, or targeting eco-conscious consumers interested in naturally sourced beverages. The lookback window for this segment is the last seven days.
Unflavored CPG Weekly Transactions › Beverages › Water - Sparkling Carbonated Plain: This segment targets consumers who have purchased unflavored 'Water - Sparkling & Carbonated Plain,' which includes carbonated mineral water, seltzer, and club soda without added flavorings. Use cases include promoting new brand entries in the sparkling water category, advertising healthy beverage alternatives to soda, or cross-selling items for home bar setups such as spirits and garnishes. The lookback window for this segment is the last seven days.
Bottled Water CPG Weekly Transactions › Beverages › Water › Drinking Water: This segment targets consumers who have purchased Bottled Water, a convenient and portable source of purified or spring drinking water. Applicable use cases include promoting bulk-pack discounts for families, advertising premium or alkaline water brands, cross-selling eco-friendly reusable bottles, or targeting health-conscious shoppers focused on hydration. The lookback window for this segment is the last seven days.
Great Value Purified Drinking Water CPG Weekly Transactions › Beverages › Water › Drinking Water: This segment targets consumers who have purchased Great Value Purified Drinking Water, a private-label bottled water product that has been processed by distillation, deionization, reverse osmosis, or other suitable processes to meet the definition of purified water. Use cases include promoting bulk water purchases for household hydration, advertising reusable water bottle accessories, or cross-selling quick-prep meal kits and drink enhancers. The lookback window for this segment is the last seven days.
Purified Drinking Water CPG Weekly Transactions › Beverages › Water › Drinking Water: This segment targets consumers who have purchased Purified Drinking Water, a beverage that has undergone processes like distillation, deionization, or reverse osmosis to remove impurities and contaminants. Use cases include promoting bulk water purchases for household use, advertising eco-friendly reusable bottles, or cross-selling electrolyte enhancers and drink mixes. The lookback window for this segment is the last seven days.
Natural Spring Water CPG Weekly Transactions › Beverages › Water › Spring Water: This segment targets consumers who have purchased Natural Spring Water, which is water derived from an underground formation from which water flows naturally to the surface of the earth. Use cases include promoting bulk-pack water for household hydration, cross-selling eco-friendly reusable bottles, or marketing to health-conscious individuals focused on pure, mineral-rich hydration. The lookback window for this segment is the last seven days.
Breads Buns - Breadsticks CPG Weekly Transactions › Bread: This segment targets consumers who have purchased Breadsticks, which include both soft, doughy varieties and crisp, dry-baked styles often seasoned with garlic, herbs, or cheese. Use cases include promoting complementary products such as pasta sauces, marinara dips, or Italian-style meal kits, and cross-selling them as a side dish for pizza nights or family dinners. The lookback window for this segment is the last seven days.
Breadsticks CPG Weekly Transactions › Bread: This segment targets consumers who have purchased breadsticks, a long, thin stick-shaped bread product commonly served as a dinner side. Use cases include promoting Italian-inspired meal pairings, cross-selling with pasta sauces and soups, and targeting shoppers for dinner side dish and restaurant-style meal promotions. The lookback window for this segment is the last seven days.
Crusty Sourdough CPG Weekly Transactions › Bread › Breads Buns - Sourdough: This segment targets consumers who have purchased 'Breads & Buns - Sourdough,' specifically 'Crusty Sourdough,'. Use cases include promoting complementary products like specialty cheeses, high-quality deli meats, or balsamic oils and dips. The lookback window for this segment is the last seven days.
Crusty Garlic CPG Weekly Transactions › Bread › Crusty Hot Hearth Bread: This segment targets consumers who have recently purchased crusty garlic bread, including baked garlic bread loaves and half-loaves sold in the bakery and bread section. Use cases include promoting garlic bread brands as a meal complement alongside pasta, soup, and pizza promotions, advertising garlic bread products to consumers who regularly purchase Italian and comfort food meal accompaniments, and reaching households that frequently purchase specialty bread items. The lookback window for this segment is the last seven days.
Crusty Sourdough CPG Weekly Transactions › Bread › Crusty Hot Hearth Bread: This segment targets consumers who have recently purchased crusty sourdough bread, including artisan and hearth-baked sourdough loaves. Use cases include promoting sourdough bread brands to artisan bread enthusiasts, advertising crusty sourdough as a complement to soups, cheese, and antipasto products, and reaching consumers who prefer specialty and fermented bread varieties. The lookback window for this segment is the last seven days.
French Bread CPG Weekly Transactions › Bread › Crusty Hot Hearth Bread › Crusty French: This segment targets consumers who have purchased French Bread, a classic crusty hot hearth bread known for its crisp crust and soft, airy interior, typically used for sandwiches or as an accompaniment to meals. Use cases include promoting complementary products like specialty butters, olive oils, and dipping herbs, or advertising ingredients for gourmet sandwiches and bruschetta. The lookback window for this segment is the last seven days.
Five Cheese Texas Toast CPG Weekly Transactions › Bread › Crusty Hot Hearth Bread › Other Crusty Bread: This segment targets consumers who have purchased Five Cheese Texas Toast, a frozen or fresh bakery product featuring thick-cut bread topped with a savory blend of five cheeses and garlic herb butter. Use cases include promoting complementary Italian-style frozen entrees, advertising quick meal-side solutions for busy families, or cross-selling salad kits and pasta sauces. The lookback window for this segment is the last seven days.
Texas Toast CPG Weekly Transactions › Bread › Crusty Hot Hearth Bread › Other Crusty Bread: This segment targets consumers who have purchased Texas Toast, a type of thick-cut bread often seasoned with garlic and butter, within the Other Crusty Bread category. Use cases include promoting complementary items like pasta, frozen entrees, or grilling meats, and advertising new savory bread varieties for easy side dishes. The lookback window for this segment is the last seven days.
English Muffins CPG Weekly Transactions › Bread › English Muffins and Crumpets: This segment targets consumers who have purchased English Muffins, a round, yeast-leavened flatbread known for its distinctive nooks and crannies and chewy texture. Use cases include promoting breakfast essentials like butter, jams, and eggs, advertising ingredients for specialty dishes like Eggs Benedict, or cross-selling coffee and juice. The lookback window for this segment is the last seven days.
Multigrain CPG Weekly Transactions › Bread › Sandwich Bread: This segment targets consumers who have recently purchased multigrain sandwich bread, a popular bread variety known for its nutritional profile with multiple whole grains and seeds. Use cases include promoting multigrain bread brands to health-conscious consumers and whole grain advocates, marketing this bread variety to shoppers focused on fiber and nutritional content, and reaching households that regularly purchase better-for-you bread options. The lookback window for this segment is the last seven days.
Remaining Sandwich Bread CPG Weekly Transactions › Bread › Sandwich Bread: This segment targets consumers who have recently purchased various sandwich bread varieties not falling into a specific subcategory, including specialty, artisan, and alternative-format sandwich loaves. Use cases include promoting bread brands to everyday sandwich makers, advertising specialty bread varieties to consumers seeking premium or unique bread options, and reaching households with frequent bread and bakery product purchases. The lookback window for this segment is the last seven days.

Food & Drink Audience Segments

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