Family & Parenting Audience Segments
12 InMarket syndicated segments in the Family & Parenting vertical. Target real people based on the real-world stores they visit and the real-world products they buy.
- Parents of Highschool Kids Back to School
- Individuals with children within the ages of 14-18.
- 1 Demographic › Children In Household
- Individuals with 1 child in the household.
- 2-3 Demographic › Children In Household
- Indviduals with 2-3 children in the household.
- 4+ Demographic › Children In Household
- Individuals with 4 or more children in the household.
- Empty Nesters Life Stages & Generations
- Adults 35-64 years old, whose children no longer live at home
- Young Parents Life Stages & Generations
- Parents 18-34 yo that visit children's stores and daycares
- Flourishing Families Lifestyle › Family
- Individuals with moderate to high income who have children
- Parent of school age kid Lifestyle › Family
- Individuals who have been seen at a school K-12, playgrounds, batting cages, toy stores, retailers for school aged children, etc in the last 90 days
- Senior Living Centers Location
- Individuals seen at senior living centers in the past 90 days.
- Empty Nesters Predictive › GeoType Persona › CPG › Grocery
- Users who are ages 65+, with a low to medium income who are retired or close to retiring. They are found at regular grocery stores, drug stores, and home/home-improvement stores. They are budget travelers and spend time doing outdoor activities. They are not likely to be found at premium or luxury goods stores.
- Family Providers Predictive › GeoType Persona › CPG › Grocery
- Users who are 35-65 years old, with a medium income, kids and are typically female. They are found at grocery stores, wholesale stores, pharmacies, beauty stores and fitness centers. Their purchases are both quality and budget focused. They are less likely to engage in travel or other outings
- Head of Household Predictive › GeoType Persona › Retail › Lifestyles
- Users who are ages 35-54 with mid-high income, have kids and are typically male. They are homeowners and frequent home good and craft stores, big box stores and sporting good stores. They dine at fast casual restaurants and QSRs and focus more on outdoor activities rather than travel
Segment availability and pricing vary by platform. Talk to your InMarket representative to activate any of these audiences. Catalog data last updated 2026-08-25.