InMarket Syndicated Audience Segments

Home Entertaining Party Hosts: Home entertainers and party hosts, devices showing verified purchases or visits tied to home gatherings: alcohol and beverages, party supplies and tableware, decor, bar accessories, backyard grilling gear, bulk-club shopping, and hosting-related grocery, home, and entertainment purchases.
Accountant B2B › Business Owner: Users who are business owners in the Accountant field based on past visit behaviors plus publicly available employment information.
Builder B2B › Business Owner: Users who are business owners in the Builder field based on past visit behaviors plus publicly available employment information.
Contractor B2B › Business Owner: Users who are business owners in the Contractor field based on past visit behaviors plus publicly available employment information.
Distributor / Wholesaler B2B › Business Owner: Users who are business owners in the Distributor / Wholesaler field based on past visit behaviors plus publicly available employment information.
Manufacturer B2B › Business Owner: Users who are business owners in the Manufacturer field based on past visit behaviors plus publicly available employment information.
Partners B2B › Business Owner: Users who are business owners in the Partners field based on past visit behaviors plus publicly available employment information.
Retail Store B2B › Business Owner: Users who are business owners in the Retail Store field based on past visit behaviors plus publicly available employment information.
Single Ownership B2B › Business Owner: Users who are business owners in the Single Ownership field based on past visit behaviors plus publicly available employment information.
Business Decision Makers B2B › Decision Maker: Users who are Business Decision Makers based on past visit behaviors plus publicly available employment information.
Education Decision Makers B2B › Decision Maker: Users who are Education Decision Makers based on past visit behaviors plus publicly available employment information.
Finance Decision Makers B2B › Decision Maker: Users who are Finance Decision Makers based on past visit behaviors plus publicly available employment information.
Human Resources / HR Decision Makers B2B › Decision Maker: Users who are Human Resources / HR Decision Makers based on past visit behaviors plus publicly available employment information.
Information Technology / IT Decision Makers B2B › Decision Maker: Users who are Information Technology / IT Decision Makers based on past visit behaviors plus publicly available employment information.
Manufacturing Decision Makers B2B › Decision Maker: Users who are Manufacturing Decision Makers based on past visit behaviors plus publicly available employment information.
Medical & Healthcare Decision Makers B2B › Decision Maker: Users who are Medical & Healthcare Decision Makers based on past visit behaviors plus publicly available employment information.
Sales & Marketing Decision Makers B2B › Decision Maker: Users who are Sales & Marketing Decision Makers based on past visit behaviors plus publicly available employment information.
Technology Decision Makers B2B › Decision Maker: Users who are Technology Decision Makers based on past visit behaviors plus publicly available employment information.
Accounting B2B › Functional Area: Users whose functional area is Accounting based on past visit behaviors plus publicly available employment information.
C-Suite/C-Level B2B › Functional Area: Users whose functional area is C-Suite/C-Level based on past visit behaviors plus publicly available employment information.
Construction B2B › Functional Area: Users whose functional area is Construction based on past visit behaviors plus publicly available employment information.
Consultant B2B › Functional Area: Users whose functional area is Consultant based on past visit behaviors plus publicly available employment information.
Education B2B › Functional Area: Users whose functional area is Education based on past visit behaviors plus publicly available employment information.
Engineering B2B › Functional Area: Users whose functional area is Engineering based on past visit behaviors plus publicly available employment information.
Finance B2B › Functional Area: Users whose functional area is Finance based on past visit behaviors plus publicly available employment information.
Government B2B › Functional Area: Users whose functional area is Government based on past visit behaviors plus publicly available employment information.
Human Resources / HR B2B › Functional Area: Users whose functional area is Human Resources / HR based on past visit behaviors plus publicly available employment information.
Legal B2B › Functional Area: Users whose functional area is Legal based on past visit behaviors plus publicly available employment information.
Marketing B2B › Functional Area: Users whose functional area is Marketing based on past visit behaviors plus publicly available employment information.
Medical B2B › Functional Area: Users whose functional area is Medical based on past visit behaviors plus publicly available employment information.
Sales B2B › Functional Area: Users whose functional area is Sales based on past visit behaviors plus publicly available employment information.
Senior Leadership B2B › Functional Area: Users whose functional area is Senior Leadership based on past visit behaviors plus publicly available employment information.
Comptroller B2B › Functional Area › Accounting: Users whose functional area is Comptroller based on past visit behaviors plus publicly available employment information.
Aerospace Engineer B2B › Functional Area › Engineering: Users whose functional area is Aerospace Engineer based on past visit behaviors plus publicly available employment information.
Chemical Engineer B2B › Functional Area › Engineering: Users whose functional area is Chemical Engineer based on past visit behaviors plus publicly available employment information.
Civil Engineer B2B › Functional Area › Engineering: Users whose functional area is Civil Engineer based on past visit behaviors plus publicly available employment information.
Electrical Engineer B2B › Functional Area › Engineering: Users whose functional area is Electrical Engineer based on past visit behaviors plus publicly available employment information.
Field Engineer B2B › Functional Area › Engineering: Users whose functional area is Field Engineer based on past visit behaviors plus publicly available employment information.
Industrial Engineer B2B › Functional Area › Engineering: Users whose functional area is Industrial Engineer based on past visit behaviors plus publicly available employment information.
Mechanical Engineer B2B › Functional Area › Engineering: Users whose functional area is Mechanical Engineer based on past visit behaviors plus publicly available employment information.
Software Engineer B2B › Functional Area › Engineering: Users whose functional area is Software Engineer based on past visit behaviors plus publicly available employment information.
Treasurer B2B › Functional Area › Finance: Users whose functional area is Treasurer based on past visit behaviors plus publicly available employment information.
Attorney B2B › Functional Area › Legal: Users whose functional area is Attorney based on past visit behaviors plus publicly available employment information.
Paralegal / Law Clerk B2B › Functional Area › Legal: Users whose functional area is Paralegal / Law Clerk based on past visit behaviors plus publicly available employment information.
Secretary B2B › Functional Area › Legal: Users whose functional area is Secretary based on past visit behaviors plus publicly available employment information.
Advertising B2B › Functional Area › Marketing: Users whose functional area is Advertising based on past visit behaviors plus publicly available employment information.
Marketing Management B2B › Functional Area › Marketing: Users whose functional area is Marketing Management based on past visit behaviors plus publicly available employment information.
Public Relations / PR B2B › Functional Area › Marketing: Users whose functional area is Public Relations / PR based on past visit behaviors plus publicly available employment information.
Chiropractor B2B › Functional Area › Medical: Users whose functional area is Chiropractor based on past visit behaviors plus publicly available employment information.
Dental Assistant B2B › Functional Area › Medical: Users whose functional area is Dental Assistant based on past visit behaviors plus publicly available employment information.
Dental Hygenist B2B › Functional Area › Medical: Users whose functional area is Dental Hygienist based on past visit behaviors plus publicly available employment information.
Dentist B2B › Functional Area › Medical: Users whose functional area is Dentist based on past visit behaviors plus publicly available employment information.
Dietician B2B › Functional Area › Medical: Users whose functional area is Dietician based on past visit behaviors plus publicly available employment information.
Lab Technician B2B › Functional Area › Medical: Users whose functional area is Lab Technician based on past visit behaviors plus publicly available employment information.
Medical Assistant B2B › Functional Area › Medical: Users whose functional area is Medical Assistant based on past visit behaviors plus publicly available employment information.
Medical Secretary B2B › Functional Area › Medical: Users whose functional area is Medical Secretary based on past visit behaviors plus publicly available employment information.
Medical Technician B2B › Functional Area › Medical: Users whose functional area is Medical Technician based on past visit behaviors plus publicly available employment information.
Nurse B2B › Functional Area › Medical: Users whose functional area is Nurse based on past visit behaviors plus publicly available employment information.
Optician B2B › Functional Area › Medical: Users whose functional area is Optician based on past visit behaviors plus publicly available employment information.
Optometrist B2B › Functional Area › Medical: Users whose functional area is Optometrist based on past visit behaviors plus publicly available employment information.
Pharmacist B2B › Functional Area › Medical: Users whose functional area is Pharmacist based on past visit behaviors plus publicly available employment information.
Physical Therapist B2B › Functional Area › Medical: Users whose functional area is Physical Therapist based on past visit behaviors plus publicly available employment information.
Physician / Medical Doctor B2B › Functional Area › Medical: Users whose functional area is Physician / Medical Doctor based on past visit behaviors plus publicly available employment information.
Psychologist B2B › Functional Area › Medical: Users whose functional area is Psychologist based on past visit behaviors plus publicly available employment information.
Therapist B2B › Functional Area › Medical: Users whose functional area is Therapist based on past visit behaviors plus publicly available employment information.
X-Ray Technician B2B › Functional Area › Medical: Users whose functional area is X-Ray Technician based on past visit behaviors plus publicly available employment information.
Sales Management B2B › Functional Area › Sales: Users whose functional area is Sales Management based on past visit behaviors plus publicly available employment information.
Sales Staff B2B › Functional Area › Sales: Users whose functional area is Sales Staff based on past visit behaviors plus publicly available employment information.
C-Suite/C-Level B2B › Job Seniority: Users whose seniority level is C-Suite/C-Level based on past visit behaviors plus publicly available employment information.
Director B2B › Job Seniority: Users whose seniority level is Director based on past visit behaviors plus publicly available employment information.
Manager B2B › Job Seniority: Users whose seniority level is Manager based on past visit behaviors plus publicly available employment information.
Staff B2B › Job Seniority: Users whose seniority level is Staff based on past visit behaviors plus publicly available employment information.
Vice President B2B › Job Seniority: Users whose seniority level is Vice President based on past visit behaviors plus publicly available employment information.
Automatic Feeder Purchasers Cat Owners: Cat owners who have purchased automatic cat feeders, likely for portion control or convenience.
Brand Loyal Food Shoppers Cat Owners: Cat owners who consistently purchase the same specific brand of cat food, showing strong brand preference.
Budget-Friendly Food Shoppers Cat Owners: Cat owners who frequently purchase value-brand or sale-priced cat food, indicating a focus on cost savings.
Bulk Litter Consumers Cat Owners: Cat owners who purchase large, economy-sized bags or containers of cat litter, indicating frequent use or multiple cats.
Calming Product Purchasers Cat Owners: Cat owners who buy calming diffusers, sprays, or treats for their cats, addressing stress or anxiety.
Cat Bed Purchasers Cat Owners: Cat owners who have purchased cat beds or cozy sleeping spots for their pets.
Cat Carrier Shoppers Cat Owners: Cat owners who have purchased cat carriers or travel bags, suggesting a need for pet transport.
Cat Grooming Product Buyers Cat Owners: Cat owners who have bought cat brushes, shampoos, or other grooming supplies within the last 90 days.
Cat Treat Indulgers Cat Owners: Cat owners who frequently purchase various types of cat treats, enjoying rewarding or indulging their pets.
Cat Tree & Scratcher Buyers Cat Owners: Cat owners who have purchased cat trees, scratching posts, or other climbing structures for their felines.
Clumping Litter Purchasers Cat Owners: Cat owners who have purchased clumping cat litter, preferring this type for efficient waste management.
Custom Pet Item Buyers Cat Owners: Cat owners who have purchased personalized cat bowls, tags, or other customized items for their pets.
Dental Care Product Buyers Cat Owners: Cat owners who buy dental chews, toothbrushes, or other oral care products for cats.
Discount Retailer Pet Buyers Cat Owners: Cat owners who regularly purchase cat supplies from discount general merchandise stores.
Dry Food Enthusiasts Cat Owners: Cat owners who have purchased dry cat food within the last 90 days, indicating a preference for this food type.
Eco-Friendly Pet Product Buyers Cat Owners: Cat owners who opt for environmentally conscious cat products beyond just litter, such as recycled material toys.
Fashion Accessory Cat Owners Cat Owners: Cat owners who purchase cat apparel, bandanas, or stylish collars.
First Aid Kit Buyers Cat Owners: Cat owners who have bought pet-specific first aid kits or related general wellness supplies.
Flea & Tick Prevention Buyers Cat Owners: Cat owners who regularly purchase over-the-counter flea and tick prevention products for their cats.
Frequent Cat Supply Restockers Cat Owners: Cat owners who consistently repurchase essential cat supplies on a regular basis, indicating ongoing needs.
Gourmet Treat Purchasers Cat Owners: Cat owners who purchase high-quality, often human-grade ingredient treats for their cats.
Grain-Free Food Seekers Cat Owners: Cat owners who specifically purchase grain-free cat food, signaling dietary preferences for their pets.
Grocery Store Pet Shoppers Cat Owners: Cat owners who frequently purchase cat food and supplies during their regular grocery shopping trips.
Hairball Control Product Users Cat Owners: Cat owners who purchase specific food or supplements to help manage or prevent hairballs.
Health & Wellness General Buyers Cat Owners: Cat owners who purchase a range of general health and wellness products for their cats, excluding prescription items.
In-Store Pet Product Patrons Cat Owners: Cat owners who predominantly shop for cat supplies at brick-and-mortar pet stores.
Indoor Cat Environment Enhancers Cat Owners: Cat owners who purchase items like window perches, enclosed litter boxes, or specific furniture for indoor cats.
Interactive Toy Buyers Cat Owners: Cat owners who have bought interactive or puzzle toys for their cats, aiming to stimulate their pets mentally.
Kitten Food Buyers Cat Owners: Cat owners who have recently bought kitten-specific food, indicating a new or young feline in their home.
Multi-Brand Food Explorers Cat Owners: Cat owners who frequently switch between different brands or varieties of cat food, seeking optimal fit or variety.
Multi-Cat Litter Shoppers Cat Owners: Cat owners who purchase large quantities or multi-cat specific litter, indicating ownership of multiple felines.
Natural Litter Users Cat Owners: Cat owners who buy litter made from natural materials like wood or corn, indicating eco-conscious choices.
New Cat Essentials Shoppers Cat Owners: Cat owners who have recently purchased a variety of basic cat supplies like a litter box, food bowls, and a bed for a new feline companion.
Odor Control Litter Buyers Cat Owners: Cat owners who specifically purchase litters advertised for strong odor control, prioritizing freshness in their home.
Online Pet Supply Shoppers Cat Owners: Cat owners who frequently purchase pet supplies from online retailers, valuing convenience and selection.
Organic Cat Food Purchasers Cat Owners: Cat owners who choose organic cat food options, prioritizing natural and sustainably sourced ingredients.
Outdoor Cat Enclosure Buyers Cat Owners: Cat owners who have purchased components for catio enclosures or secure outdoor runs.
Pet Camera & Monitor Buyers Cat Owners: Cat owners who have purchased pet cameras or monitors to observe their cats remotely.
Premium Food Connoisseurs Cat Owners: Cat owners who buy high-end or gourmet cat food brands, suggesting a preference for quality ingredients.
Scratching Post Replacers Cat Owners: Cat owners who frequently purchase new scratching posts or pad refills, indicating active scratchers in their home.
Seasonal Cat Product Purchasers Cat Owners: Cat owners who buy seasonal or holiday-themed cat toys, treats, or accessories.
Senior Cat Food Buyers Cat Owners: Cat owners who have purchased senior-specific cat food, catering to the dietary needs of older felines.
Subscription Box Recipients Cat Owners: Cat owners who receive monthly or quarterly cat-themed subscription boxes, valuing curated products.
Temperature Regulating Bed Buyers Cat Owners: Cat owners who have bought specialized beds designed to regulate temperature for their cats.
Training Aid Buyers Cat Owners: Cat owners who have purchased clickers, harnesses, or other cat training tools.
Value Pack Food Buyers Cat Owners: Cat owners who purchase multi-packs or value bundles of cat food, prioritizing cost-effectiveness.
Veterinary Formula Food Buyers Cat Owners: Cat owners who purchase specific cat food formulas often recommended by vets for general well-being.
Water Fountain Enthusiasts Cat Owners: Cat owners who have bought cat water fountains, encouraging hydration for their felines.
Wet Food Loyalists Cat Owners: Cat owners who have purchased wet cat food within the last 90 days, suggesting a consistent choice for canned or pouched meals.
Alcohol - Red Wine CPG Weekly Transactions: This segment targets consumers who have purchased red wine, including popular varietals such as Cabernet Sauvignon, Merlot, Pinot Noir, Zinfandel, and Malbec across a range of price points and regions. Use cases include promoting wine brands and regional varietals, cross-selling with cheese, charcuterie, and gourmet foods, and reaching consumers who regularly purchase wine for home enjoyment or gifting. The lookback window for this segment is the last seven days.
Alcohol - White Wine CPG Weekly Transactions: This segment targets consumers who have purchased white wine, including popular varietals such as Chardonnay, Sauvignon Blanc, Pinot Grigio, Riesling, and Moscato across a variety of styles from dry to sweet. Use cases include promoting white wine brands, cross-selling with seafood, poultry, pasta, and light appetizers, and reaching consumers who regularly purchase wine for home entertaining or casual dining. The lookback window for this segment is the last seven days.
All-Purpose/Multi-Purpose Household Cleaners/Wipes CPG Weekly Transactions: This segment targets consumers who have purchased all-purpose or multi-purpose household cleaners and wipes, which are versatile cleaning products designed to sanitize and clean various surfaces throughout the home. Applicable use cases include driving brand loyalty, cross-selling related cleaning tools, or introducing seasonal fragrances. The lookback window for this segment is the last seven days.
Aluminum Foil CPG Weekly Transactions: This segment targets consumers who have purchased aluminum foil, a versatile household staple used for food preparation, cooking, and storage due to its heat resistance and moisture-blocking properties. Applicable use cases include marketing to home cooks for grilling and roasting, promoting food storage solutions for leftovers, and cross-selling with holiday meal preparation supplies. The lookback window for this segment is the last seven days.
Baby Rainbow Carrots CPG Weekly Transactions: This segment targets consumers who have purchased baby rainbow carrots, which are small, pre-peeled carrots that come in a vibrant assortment of colors including purple, yellow, white, and orange. Applicable use cases include promoting healthy, colorful snacks for consumers, marketing to home cooks looking for decorative vegetable sides, and cross-selling with party dips or hummus. The lookback window for this segment is the last seven days.
Baking CPG Weekly Transactions: This segment targets consumers who have purchased baking products across a broad range of categories, including cake mixes, brownie mixes, frosting, all-purpose flour, baking soda, chocolate baking chips, spices and extracts, and cooking oils and shortenings, indicating an active and recurring at-home baking habit. Applicable use cases include targeting home bakers for seasonal recipe and occasion-based campaigns around holidays such as Thanksgiving, Christmas, and Valentine's Day, marketing premium baking ingredient brands to households with high baking purchase frequency, and cross-selling with complementary products such as eggs, butter, vanilla extract, and bakeware. The lookback window for this segment is the last seven days.
Deodorant CPG Weekly Transactions: This segment targets consumers who have purchased deodorant or antiperspirant products, including antiperspirant deodorant sticks, sprays, and gels formulated for men and women, which are daily-use personal care items designed to control odor and perspiration. Applicable use cases include targeting personal care shoppers for brand switching and loyalty campaigns, marketing new product launches or scent variants to high-frequency deodorant purchasers, and cross-selling with complementary personal care items such as body wash, razors, and shaving products. The lookback window for this segment is the last seven days.
Disposable Plastic Forks CPG Weekly Transactions: This segment targets consumers who have purchased disposable plastic forks. Applicable use cases include promoting complementary disposable tableware like plates, cups, and napkins, cross-selling party planning supplies, and targeting event hosts or catering buyers for seasonal gatherings and holiday campaigns. The lookback window for this segment is the last seven days.
Disposable Plastic Spoons CPG Weekly Transactions: This segment targets consumers who have purchased disposable plastic spoons, which are single-use utensils designed for convenience and easy cleanup during social gatherings, office functions, or travel. Applicable use cases include targeting households for party and event planning, marketing to office managers for breakroom supplies, and cross-selling with other disposable tableware like plates and napkins for picnics or seasonal celebrations. The lookback window for this segment is the last seven days.
Facial Tissues CPG Weekly Transactions: This segment targets consumers who have purchased facial tissues, which are soft, absorbent, and disposable paper products used primarily for personal hygiene, such as blowing one's nose, wiping away tears, or cleaning minor facial messes. Applicable use cases include targeting shoppers during peak allergy and cold/flu seasons, marketing to families for household stock-up occasions, and cross-selling with personal care items like lip balms, lotions, or hand sanitizers. The lookback window for this segment is the last seven days.
French Onion Dip CPG Weekly Transactions: This segment targets consumers who have purchased French onion dip, a creamy and savory dairy-based dip traditionally made with sour cream, minced onions, and a blend of seasonings like garlic and parsley. Applicable use cases include promoting it as a versatile accompaniment for potato chips, crackers, and raw vegetables, or as a flavorful ingredient substitute for sour cream in recipes like baked potatoes, tacos, burgers, and mashed potatoes. The lookback window for this segment is the last seven days.
Fresh Meat CPG Weekly Transactions: This segment targets consumers who have purchased fresh meat products from the refrigerated meat section, including fresh ground beef, boneless skinless chicken breasts, ground turkey, and chicken wings, indicating an active and recurring need for fresh protein for home meal preparation. Applicable use cases include targeting home cooks for grilling and meal planning campaigns, marketing seasonings, marinades, and sauces to households with high fresh meat purchase frequency, and reaching fresh meat buyers for meal kit services, grocery retailer promotions, and cross-selling with complementary items such as buns, tortillas, or fresh produce. The lookback window for this segment is the last seven days.
Fresh Produce CPG Weekly Transactions: This segment targets consumers who have purchased fresh produce products across a broad range of fruit and vegetable categories, including berries, bananas, citrus, apples, leafy greens, root vegetables, and pre-packaged salad mixes, indicating an active and health-conscious approach to fresh food shopping and meal preparation. Applicable use cases include targeting fresh produce buyers for healthy eating and wellness campaigns, marketing grocery retailers and meal kit services to households with high fresh produce purchase frequency, and cross-selling with complementary fresh meal ingredients such as fresh meat, dairy, condiments, and cooking oils. The lookback window for this segment is the last seven days.
Frozen Pizza CPG Weekly Transactions: This segment targets consumers who have purchased frozen pizza products, including multi-serve and single-serve formats available in a wide variety of styles such as rising crust, thin crust, pepperoni, and deluxe supreme, which are convenient and affordable meal solutions for households of all sizes. Applicable use cases include targeting frozen pizza buyers for brand loyalty and replenishment campaigns, marketing to households for easy weeknight dinner promotions, and cross-selling with complementary items such as beverages, dipping sauces, and frozen appetizers. The lookback window for this segment is the last seven days.
Home Decoration - Other CPG Weekly Transactions: This segment targets consumers who have purchased miscellaneous home decoration items, such as wall art, mirrors, candles, vases, and decorative accents. Applicable use cases include targeting homeowners looking to refresh their interior design, promoting seasonal or holiday-themed decor, and cross-selling decorative items with larger furniture purchases. The lookback window for this segment is the last seven days.
Household Paper CPG Weekly Transactions: This segment targets consumers who have purchased household paper products, including toilet paper, paper towels, facial tissues, and disposable napkins, which are essential everyday household staples used across all rooms of the home for hygiene, cleaning, and convenience. Applicable use cases include targeting high-frequency household staples buyers for brand loyalty and bulk-purchase promotions, marketing to families and large households for value-pack and subscription replenishment campaigns, and cross-selling with complementary household essentials such as cleaning supplies, trash bags, and food storage products. The lookback window for this segment is the last seven days.
Laundry Detergent CPG Weekly Transactions: This segment targets consumers who have purchased laundry detergent, which are essential cleaning agents used to remove dirt, stains, and odors from clothing and linens, available in various forms such as liquid, powder, or single-use pods. Applicable use cases include targeting households for regular replenishment campaigns, promoting specialized eco-friendly or sensitive-skin formulas, and cross-selling with laundry additives like fabric softeners or dryer sheets. The lookback window for this segment is the last seven days.
Nuts and Seeds CPG Weekly Transactions: This segment targets consumers who have purchased nuts and seeds products across a broad range of varieties, including peanuts, sunflower seeds, cashews, almonds, and pistachios, available in roasted, salted, flavored, and raw formats, which are popular protein-rich and nutrient-dense snacks for everyday consumption. Applicable use cases include targeting health-conscious snackers for better-for-you snacking campaigns, marketing specialty and flavored nut varieties to households with high nut purchase frequency, and cross-selling with complementary snack and nutrition products such as trail mix, dried fruit, granola bars, and protein shakes. The lookback window for this segment is the last seven days.
Packaged Coffee CPG Weekly Transactions: This segment targets consumers who have purchased packaged coffee products, including ground coffee, whole bean coffee, instant coffee, and single-serve coffee pods, which are shelf-stable formats designed for at-home brewing and daily consumption. Applicable use cases include targeting daily coffee drinkers for brand loyalty and replenishment campaigns, marketing to home-based professionals seeking morning or mid-day energy solutions, and cross-selling with complementary products such as coffee creamers, sweeteners, breakfast foods, or brewing equipment. The lookback window for this segment is the last seven days.
Paper Towels CPG Weekly Transactions: This segment targets consumers who have purchased paper towels, a highly absorbent and versatile household paper product used for cleaning spills, drying surfaces, and various kitchen tasks. Applicable use cases include promoting household cleaning supplies, kitchen tools, or bulk-buy discounts. The lookback window for this segment is the last seven days of purchase activity.
Peach Sugar Free Energy Drink CPG Weekly Transactions: This segment targets consumers who have purchased Peach Sugar Free Energy Drinks, which are carbonated beverages that combine a refreshing peach flavor with performance-enhancing ingredients like caffeine, taurine, and B-vitamins without added sugar. Applicable use cases include targeting fitness enthusiasts for pre-workout energy, marketing to students or professionals needing a calorie-conscious stimulant during long hours, and promoting new flavor variations within the sugar-free energy category. The lookback window for this segment is the last seven days.
Personal Care CPG Weekly Transactions: This segment targets consumers who have purchased personal care products across a broad range of categories, including body wash, shampoo, conditioner, hair styling products, deodorant and antiperspirant, makeup and cosmetics, hand and body lotion, and facial skin care, indicating an active and ongoing personal hygiene and grooming routine. Applicable use cases include targeting personal care shoppers for cross-category brand discovery and loyalty campaigns, marketing new product launches across hair, skin, and body care to households with demonstrated high personal care purchase frequency, and reaching personal care buyers for seasonal promotions around gifting occasions such as Mother's Day, back-to-school, and the holiday season. The lookback window for this segment is the last seven days.
Pet Care CPG Weekly Transactions: This segment targets consumers who have purchased pet care products across a broad range of categories, including dry and wet dog and cat food, pet treats, cat litter, and grooming and wellness products, indicating an active and ongoing need for pet maintenance and nutrition. Applicable use cases include targeting pet owners for cross-category campaigns spanning food, health, and accessories, marketing premium or specialty pet brands to households with demonstrated high-frequency pet purchasing, and reaching pet owners for seasonal promotions around pet gifting, veterinary wellness, and flea and tick prevention. The lookback window for this segment is the last seven days.
Pink Slush Energy Drink CPG Weekly Transactions: This segment targets consumers who have purchased Alani Nu Pink Slush Energy Drink. Applicable use cases include driving repeat purchases, promoting new flavor launches within the Alani Nu portfolio, or conquesting users of similar "clean energy" brands like Celsius or Ghost. The lookback window for this segment is the last seven days.
Strawberry Sunrise Energy Drink CPG Weekly Transactions: This segment targets consumers who have purchased Strawberry Sunrise Energy Drink, a fruit-flavored energy beverage featuring a blend of sweet strawberry and citrus notes designed to provide a boost of energy and mental alertness. Applicable use cases include targeting fitness enthusiasts for pre-workout energy, marketing to students or professionals during high-intensity periods, or promoting seasonal flavor profiles to energy drink consumers. The lookback window for this segment is the last seven days.
Toilet Paper CPG Weekly Transactions: This segment targets consumers who have purchased toilet paper, an essential household paper product used for personal hygiene and cleanliness, available in various ply counts and roll sizes. Applicable use cases include promoting complementary household essentials like paper towels, facial tissues, and cleaning wipes, cross-selling other bathroom care products such as hand soap and air fresheners, and targeting households for bulk-buy or household replenishment campaigns. The lookback window for this segment is the last seven days.
Oil Filters CPG Weekly Transactions › Automotive: This segment targets consumers who have purchased essential automotive 'Oil & Filters,' indicating a recent focus on vehicle maintenance. Use cases include promoting premium or extended-life oil filters, cross-selling specific oil types (e.g., synthetic) suitable for the customer's driving habits, or advertising complementary services like full oil changes and routine preventative maintenance. The lookback window for this segment is the last seven days.
Automobile Fluids - Washer Fluid CPG Weekly Transactions › Automotive Additives: This segment targets consumers who have purchased Automobile Fluids - Washer Fluid, indicating a recent need for vehicle fluid maintenance. Applicable use cases include promoting seasonal items like de-icer washer fluid or marketing complementary products such as new wiper blades, general automotive cleaners, or car wash services. The lookback window for this segment is the last seven days.
Car Air Fresheners CPG Weekly Transactions › Automotive Air Freshener: This segment targets consumers who have purchased automotive air fresheners, including hanging cardboard fresheners, vent clips, gel cans, and spray varieties in a range of scents. Use cases include promoting auto accessory brands, cross-selling with car care cleaning products, and reaching consumers who regularly maintain and personalize their vehicles. The lookback window for this segment is the last seven days.
Hanging Air Freshener CPG Weekly Transactions › Automotive Air Freshener › Fresheners and Deodorizers - Car: This segment targets consumers who have purchased 'Hanging Air Freshener' products, a type of car air freshener and deodorizer designed to hang from the rearview mirror. Use cases include promoting new scents, offering deals on multi-packs, or cross-selling car cleaning and interior maintenance products. The lookback window for this segment is the last seven days.
Blueberry CPG Weekly Transactions › Bagels › Regular Bagels: This segment targets consumers who have purchased 'Blueberry Bagels,' which are sweet, fruit-flavored regular bagels popular for breakfast or snacking. Use cases include promoting complementary breakfast items like various cream cheese flavors or other spreads, advertising new fruit-flavored baked goods, or cross-selling coffee and juice. The lookback window for this segment is the last seven days.
Cinnamon Raisin CPG Weekly Transactions › Bagels › Regular Bagels: This segment targets consumers who have purchased 'Cinnamon Raisin Bagels,' a sweet, spiced variety of regular bagel often enjoyed for breakfast or as a snack. Applicable use cases include promoting complementary products such as cream cheese, butter, coffee, or other breakfast essentials, as well as new flavor launches in the bagel category. The lookback window for this segment is the last seven days.
Everything CPG Weekly Transactions › Bagels › Regular Bagels: This segment targets consumers who have purchased 'Everything Bagels,' a popular variety of bagel characterized by a savory and crunchy topping blend that typically includes sesame seeds, poppy seeds, dried garlic, dried onion, and coarse salt. Use cases include promoting complementary spreads like cream cheese or avocado, cross-selling sandwich ingredients like smoked salmon or deli meats, or advertising 'Everything Bagel' seasoning mixes for use on other foods like roasted vegetables or eggs. The lookback window for this segment is the last seven days.
Unflavored Plain CPG Weekly Transactions › Bagels › Regular Bagels: This segment targets consumers who have purchased Plain Original Bagels, a classic, versatile, unflavored variety typically featuring a soft, chewy texture and a crisp, golden crust. Applicable use cases include promoting complementary spreads like cream cheese, butter, or flavored schmears, cross-selling sandwich ingredients such as deli meats, smoked salmon, or eggs, and advertising bagel-adjacent products like toasters or specialty knives. The lookback window for this segment is the last seven days.
Great Value Presliced Plain Bagels CPG Weekly Transactions › Bagels › Regular Bagels › Unflavored Plain: This segment targets consumers who have purchased Great Value Pre-Sliced Plain Bagels, a convenient and versatile private-label bakery staple ideal for breakfast or snacking. Applicable use cases include promoting complementary toppings like cream cheese, fruit preserves, or nut butters, advertising other Great Value breakfast items, and marketing ingredients for protein-rich breakfast sandwiches. The lookback window for this segment is the last seven days.
Bread CPG Weekly Transactions › Bakery: This segment targets consumers who have purchased fresh or packaged bread products from the Bakery category, including items like white bread, whole wheat bread, honey wheat bread, hamburger buns, and hot dog buns. Use cases include promoting complementary products such as spreads, sandwich meats, cheeses, and other meal components. The lookback window for this segment is the last seven days.
Desserts CPG Weekly Transactions › Bakery: This segment targets consumers who have purchased Desserts from the Bakery category, which includes sweet baked goods like cakes, pies, and cookies. Use cases include promoting seasonal or holiday-specific dessert items, offering discounts on complementary baking ingredients, or cross-selling products like ice cream or whipped cream. The lookback window for this segment is the last seven days.
Flat Bread CPG Weekly Transactions › Bakery: This segment targets consumers who have purchased Flat Bread products within the Bakery category, which includes items like tortillas, pita bread, or naan. Applicable use cases include promoting recipe ideas for quick meals like wraps or tacos, or cross-selling complementary items such as dips and spreads. The lookback window for this segment is the last seven days.
Oil Shortening CPG Weekly Transactions › Baking: This segment targets consumers who have purchased baking oils or shortening, which is a solid fat (often vegetable-based) used to create tender, flaky textures in baked goods like pie crusts and biscuits by inhibiting gluten development. Applicable use cases include promoting new baking ingredients, suggesting recipes that require flaky or tender results, or cross-selling products for deep-frying, as shortening has a high smoke point. The lookback window for this segment is the last seven days.
Spices Extracts Food Colorings CPG Weekly Transactions › Baking: This segment targets consumers who have purchased products in the 'Spices, Extracts & Food Colorings' category, which are key ingredients for baking and cooking. Use cases include promoting new or seasonal flavor extracts, specialty spices for holiday baking, or cross-selling related baking staples like flour and sugar. The lookback window for this segment is the last seven days.
Baking Soda CPG Weekly Transactions › Baking Staples Supplies: This segment targets consumers who have purchased Baking Soda, a versatile staple used as a leavening agent in baking and for household cleaning/deodorizing. Use cases include targeting home bakers with recipes or promoting complementary cleaning supplies. The lookback window for this segment is the last seven days.
Milk Chocolate Baking Chips CPG Weekly Transactions › Baking Staples Supplies › Baking Chips › Chocolate: This segment targets consumers who have purchased 'Milk Chocolate Baking Chips,' indicating they are actively engaged in baking or dessert preparation. Use cases include promoting new baking recipes, advertising complementary baking staples like flour or sugar, cross-selling pre-made dessert mixes, or targeting seasonal holiday baking campaigns. The lookback window for this segment is the last seven days.
Semisweet Chocolate Chips CPG Weekly Transactions › Baking Staples Supplies › Baking Chips › Chocolate: This segment targets consumers who have purchased Semi-Sweet Chocolate Chips, a type of dark chocolate with a balanced flavor profile (35% to 60% cocoa solids) that is highly versatile for baking. Use cases include promoting new baking mixes, chocolate bar products for melting and ganache, or complementary baking staples like flour and sugar, as well as seasonal or holiday-specific dessert recipes. The lookback window for this segment is the last seven days.
Layer Cake Mix CPG Weekly Transactions › Baking Staples Supplies › Cake Mix: This segment targets consumers who have recently purchased layer cake mixes, including classic yellow, white, chocolate, and specialty layer cake mix varieties used for home baking. Use cases include promoting cake mix brands to home bakers, advertising layer cake mixes for holiday and celebration baking, and reaching consumers who purchase baking ingredients for homemade desserts and entertaining. The lookback window for this segment is the last seven days.
Sweetened Condensed Milk CPG Weekly Transactions › Baking Staples Supplies › Condensed Milk › Regular Fat: This segment targets consumers who have purchased Sweetened Condensed Milk, a thick, syrupy dairy product made by removing water from milk and adding sugar, which acts as a preservative and provides its characteristic sweetness. Use cases include promoting complementary baking ingredients for recipes like key lime pie, fudge, and no-bake bars, cross-selling coffee or tea products (such as Vietnamese coffee or milk tea), or advertising its convenience for homemade frozen desserts. The lookback window for this segment is the last seven days.
Fudge Brownie Mix CPG Weekly Transactions › Baking Staples Supplies › Dessert Bar Mix › Brownie Mix: This segment targets consumers who have purchased Fudge Brownie Mix, a convenient product for creating rich, fudgy, and chewy chocolate desserts with minimal effort. Use cases include promoting complementary baking add-ins like chocolate chips, walnuts, or caramel, cross-selling frosting and decorating supplies, and targeting home bakers for seasonal or holiday baking campaigns. The lookback window for this segment is the last seven days.
Regular Fat CPG Weekly Transactions › Baking Staples Supplies › Evaporated Milk: This segment targets consumers who have purchased regular fat Evaporated Milk, a shelf-stable canned milk product used in baking, cooking, and to create creamy textures in desserts and savory dishes. Use cases include promoting baking ingredients or holiday recipes. The lookback window for this segment is the last seven days.
All Purpose Flour CPG Weekly Transactions › Baking Staples Supplies › Flour and Meal › Flour: This segment targets consumers who have purchased 'All Purpose Flour,' a versatile wheat flour milled from a blend of hard and soft wheat, making it suitable for a wide array of baked goods like breads, cakes, and cookies, as well as for thickening sauces and gravies. Use cases include promoting complementary baking staples like sugar and chocolate, advertising new recipes, or cross-selling to related categories like baking mixes and kitchen tools. The lookback window for this segment is the last seven days.
Ready To Spread Frosting CPG Weekly Transactions › Baking Staples Supplies › Frosting: This segment targets consumers who have recently purchased ready-to-spread frosting, including canned and tub frosting products used for home cake and cupcake decoration. Use cases include promoting frosting brands to home bakers and dessert decorators, advertising seasonal frosting flavors and colors for holiday baking, and reaching consumers who regularly purchase baking supplies and dessert-finishing products. The lookback window for this segment is the last seven days.
Corn Muffin Mix CPG Weekly Transactions › Baking Staples Supplies › Muffin Mix › Corn: This segment targets consumers who have purchased 'Corn Muffin Mix,' a dry mix that provides the main ingredients for quickly and easily preparing corn muffins or cornbread. Applicable use cases include promoting complementary products such as butter, honey, jam, or ingredients for a chili or stew, or advertising new varieties of baking mixes and dessert kits. The lookback window for this segment is the last seven days.
Buttermilk Pancake and Waffle Mix CPG Weekly Transactions › Baking Staples Supplies › Pancake Mix › Buttermilk: This segment targets consumers who have purchased Buttermilk Pancake and Waffle Mix, a versatile baking staple used for quick and easy preparation of pancakes and waffles, typically requiring just the addition of water. Applicable use cases include promoting complementary toppings such as syrup, butter, and fresh fruit, cross-selling related baking goods or savory breakfast ingredients (like sausage for savory waffles or biscuits), or advertising recipe ideas for alternative uses like muffins, biscuits, crêpes, or funnel cake. The lookback window for this segment is the last seven days.
Hand Sanitizer CPG Weekly Transactions › Bath and Shower: This segment targets consumers who have recently purchased hand sanitizer products in the bath and shower category, including gel and foam hand sanitizers for personal hygiene. Use cases include promoting hand sanitizer brands to hygiene-conscious households, advertising hand sanitizer as an everyday personal care essential, and reaching consumers who regularly purchase antibacterial and sanitation products for home and on-the-go use. The lookback window for this segment is the last seven days.
Men CPG Weekly Transactions › Bath and Shower › Body Wash: This segment targets consumers who have purchased 'Body Wash' specifically marketed for men, a product designed as a liquid soap alternative for cleansing the skin. Applicable use cases include promoting new, long-lasting fragrances, advertising multi-purpose (2-in-1) body and hair wash products, or cross-selling complementary grooming items such as deodorant or shaving cream. The lookback window for this segment is the last seven days.
Unisex CPG Weekly Transactions › Bath and Shower › Body Wash: This segment targets consumers who have purchased 'Body Wash' categorized as 'UNISEX,' indicating a purchase of a general, non-gendered, liquid cleanser. Applicable use cases include promoting new, clean-formula, or neutral-scent body wash products, and cross-selling complementary bath accessories, body lotions, or shaving products. The lookback window for this segment is the last seven days.
Liquid Hand Soap CPG Weekly Transactions › Bath and Shower › Soap: This segment targets consumers who have purchased 'Liquid Hand Soap,' a product essential for personal hygiene that falls under the 'BATH AND SHOWER > SOAP' category. Use cases include promoting premium, environmentally friendly, or hypo-allergenic brands, cross-selling complementary personal care items like lotions or hand sanitizers, or advertising bulk/refill options to frequent purchasers. The lookback window for this segment is the last seven days.
Beauty Bar CPG Weekly Transactions › Bath and Shower › Soap › Bar: This segment targets consumers who have purchased a 'Beauty Bar,' a type of soap product specifically formulated to be mild and moisturizing, often containing added creams or skin-conditioning ingredients. Use cases include promoting complementary moisturizing products (like body lotions or creams), advertising new or specialized beauty bar formulas (e.g., sensitive skin, exfoliating), or retargeting for replenishment. The lookback window for this segment is the last seven days.
Home Supplies - Batteries CPG Weekly Transactions › Batteries and Accessories: This segment targets consumers who have purchased general-purpose batteries (such as AA, AAA, C, D, and 9V) and related battery accessories, which are essential for powering a variety of household devices like remote controls, clocks, toys, and flashlights. Applicable use cases include promoting long-lasting or rechargeable battery options, advertising new electronic devices that require batteries, or cross-selling essential home maintenance and emergency preparedness items. The lookback window for this segment is the last seven days.
Black Beans CPG Weekly Transactions › Beans: This segment targets consumers who have purchased 'Black Beans,' a versatile, nutrient-rich, plant-based legume recognized for being exceptionally high in protein and fiber, and loaded with antioxidants like anthocyanins. Use cases include promoting them as a central part of plant-based meals, cross-selling complementary grains (like rice or quinoa) to create a complete protein, or advertising recipes for soups, dips, and Tex-Mex dishes. The lookback window for this segment is the last seven days.
Pinto Beans CPG Weekly Transactions › Beans: This segment targets consumers who have purchased Pinto Beans, a versatile and affordable staple legume known for its nutty flavor and soft, creamy texture when cooked, making it popular in chili, refried beans, and stews. Applicable use cases include promoting complementary items like spices, rice, or tortillas, advertising high-fiber or plant-based meal recipes, or offering promotions on dried and canned bean varieties. The lookback window for this segment is the last seven days.
Bath Body CPG Weekly Transactions › Beauty Grooming: This segment targets consumers who have purchased 'Bath & Body' products, which encompasses items like body washes, bar soaps, lotions, moisturizers, and various bath accessories, focusing on cleansing, moisturizing, and general skin care. Use cases include promoting new product lines, seasonal scents, or specialized formulations (e.g., sensitive skin), cross-selling complementary items like facial care or hair products, or advertising seasonal gift sets. The lookback window for this segment is the last seven days.
Hair Care CPG Weekly Transactions › Beauty Grooming: This segment targets consumers who have recently purchased hair care products through beauty and grooming retail channels, including shampoo, conditioner, and hair treatment products. Use cases include promoting hair care brands to consumers with regular hair care routines, advertising specialty hair care lines to beauty-focused shoppers, and reaching consumers who actively invest in hair health and styling products. The lookback window for this segment is the last seven days.
Makeup CPG Weekly Transactions › Beauty Grooming: This segment targets consumers who have purchased 'Makeup' products, which includes a wide range of cosmetics for the face, eyes, and lips, such as foundation, mascara, lipstick, and eyeshadow, indicating a focus on beauty and personal presentation. Applicable use cases include promoting new seasonal color palettes, offering deals on complementary items like applicators or makeup removers, or targeting shoppers with content on new beauty routines and trends. The lookback window for this segment is the last seven days.
Alcohol - Cider CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer: This segment targets consumers who have purchased Cider, an alcoholic beverage made from fermented fruit juice (most commonly apples), under the 'Alcohol - Cider' category. Use cases include promoting new seasonal cider flavors, advertising complementary snacks or appetizers for social occasions, or targeting consumers interested in gluten-free alcoholic options. The lookback window for this segment is the last seven days.
Beer - Non-Alcoholic CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer: This segment targets consumers who have purchased Non-Alcoholic Beer, which includes malt beverages with up to 0.5% alcohol by volume (ABV), and sometimes "alcohol-free" 0.0% ABV options. Applicable use cases include promoting new craft, premium, or specialized flavored NA beer styles (such as IPAs and stouts), cross-selling complementary food pairings for social occasions, or advertising low-calorie and health-conscious alternatives. The lookback window for this segment is the last seven days.
Flavored Malt Beverage CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer: This segment targets consumers who have recently purchased flavored malt beverages, hard ciders, and ready-to-drink seltzer products in the FMB/cider/seltzer subcategory. Use cases include promoting FMB brands to young adult drinkers exploring alternatives to traditional beer, advertising seasonal hard cider and flavored malt offerings, and reaching consumers who regularly purchase variety-driven, lower-ABV alcoholic beverages. The lookback window for this segment is the last seven days.
Flavored Malt Beverage CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Alcohol - Malt Beverages: This segment targets consumers who have purchased Flavored Malt Beverages (FMBs), which are sweetened and flavored alcoholic drinks made from a malt base. Use cases include promoting new, trending FMB flavors or limited-edition seasonal packs, cross-selling party supplies and snacks, or running campaigns highlighting FMBs as a refreshing option for social gatherings. The lookback window for this segment is the last seven days.
Hard Seltzer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Alcohol - Malt Beverages: This segment targets consumers who have recently purchased hard seltzer products classified under malt beverage categories, including popular sparkling alcoholic water brands available through grocery and mass retail channels. Use cases include promoting hard seltzer brands to health-conscious alcohol consumers, advertising new hard seltzer flavors and variety packs to existing buyers, and reaching adults who prefer lighter, lower-calorie alcoholic beverage options. The lookback window for this segment is the last seven days.
Domestic Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Alcohol - Malt Liquor: This segment targets consumers who have purchased Domestic Malt Liquor, a type of beer often characterized by a higher alcohol content than typical domestic lagers. Applicable use cases include promoting new, high-value bulk offerings of malt liquor, cross-selling complementary snacks or party supplies, or running campaigns focused on the value proposition of the product. The lookback window for this segment is the last seven days.
Flavored Malt Beverage CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Alcohol - Other: This segment targets consumers who have recently purchased flavored malt beverages, including hard seltzers, hard lemonades, and other alternative malt-based alcoholic drinks. Use cases include promoting FMB brands to young adult drinkers seeking variety, advertising seasonal flavored malt beverages, and reaching consumers who prefer lower-calorie or flavored alternatives to traditional beer. The lookback window for this segment is the last seven days.
Hard Seltzer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Alcohol - Other: This segment targets consumers who have purchased Hard Seltzer, which is a popular low-calorie, flavored alcoholic seltzer water product. Use cases include promoting new flavor launches in the ready-to-drink beverage market, targeting consumers for summer and social occasion campaigns, or cross-selling complementary products like light snacks or pool accessories. The lookback window for this segment is the last seven days.
Domestic Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - India Pale Ale (IPA): This segment targets consumers who have purchased Beer - India Pale Ale (IPA) under the Domestic Beer category. Applicable use cases include promoting new, seasonal, or limited-edition craft IPAs, cross-selling complementary items like high-end snack foods or beer-tasting accessories, and targeting these customers with content about craft beer culture. The lookback window for this segment is the last seven days.
Domestic Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Non-Alcoholic: This segment targets consumers who have purchased Non-Alcoholic Domestic Beer, a product containing little to no alcohol (typically less than 0.5% ABV), often sought by individuals moderating their alcohol intake, designated drivers, or those seeking a refreshing, beer-like flavor without the effects of alcohol. Use cases include promoting new non-alcoholic beer product launches, offering bundle deals for party occasions, or cross-selling complementary non-alcoholic beverages and healthy snack options. The lookback window for this segment is the last seven days.
Imported Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Non-Alcoholic: This segment targets consumers who have purchased Imported Non-Alcoholic Beer, which is part of the growing Low/No Alcohol (LNA) beverage trend. Use cases include promoting new, premium imported LNA beer brands, cross-selling other non-alcoholic alternatives, or running campaigns focused on responsible consumption. The lookback window for this segment is the last seven days.
Domestic Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Other: This segment targets consumers who have purchased 'Beer - Other' products categorized as 'DOMESTIC BEER' within the 'AlcBev' top category. Use cases include promoting new domestic craft beer releases or cross-selling complementary products for social gatherings. The lookback window for this segment is the last seven days.
Hard Seltzer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Other: This segment targets consumers who have recently purchased hard seltzer beverages, including brands like White Claw, Truly, and other sparkling alcoholic water products. Use cases include promoting hard seltzer brands to health-conscious alcohol drinkers, advertising new flavors and seasonal hard seltzers to existing buyers, and reaching young adults who prefer lower-calorie alcoholic beverages. The lookback window for this segment is the last seven days.
Imported Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Other: This segment targets consumers who have purchased 'Imported Beer,' which includes a variety of foreign-produced beers such as lagers, ales, or specialty brews that fall outside the common beer categories. Use cases include promoting international food pairings, advertising travel-related services, or cross-selling high-end snacks and glassware. The lookback window for this segment is the last seven days.
Domestic Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Other Ales: This segment targets consumers who have purchased 'Beer - Other Ales' categorized as 'Domestic Beer' within the broader 'BEER/FMB/CIDER/SELTZER' category. Use cases include promoting new limited-edition domestic ale releases, advertising brewery events, or cross-selling complementary snack items for home consumption. The lookback window for this segment is the last seven days.
Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Other Lagers: This segment targets consumers who have recently purchased lager-style beer products, including domestic and imported lager brands sold through grocery and mass retail channels. Use cases include promoting lager beer brands to casual beer drinkers, advertising seasonal and new lager variety launches, and reaching consumers who regularly purchase beer for personal consumption and social occasions. The lookback window for this segment is the last seven days.

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