InMarket Syndicated Audience Segments

Home Entertaining Party Hosts: Home entertainers and party hosts, devices showing verified purchases or visits tied to home gatherings: alcohol and beverages, party supplies and tableware, decor, bar accessories, backyard grilling gear, bulk-club shopping, and hosting-related grocery, home, and entertainment purchases.
Bi-Weekly Dealership Visitors Auto Purchase Motivations: Consumers who have visited an auto dealership at least once every two weeks for the last 90 days, indicating consistent interest.
Broad Early Interest Auto Purchase Motivations: Consumers who visited 3+ dealerships in the first 30 days of their 90-day window, but have not visited since, showing initial but perhaps not sustained interest.
Broad Spectrum Shoppers Auto Purchase Motivations: Consumers who visited 4 or more unique dealerships, each only once, within the last 90 days, covering many options.
Casual Browsers Auto Purchase Motivations: Consumers who have visited 1-2 dealerships with 1-2 total visits within the last 90 days, indicating a casual interest in vehicles.
Consistent Dealership Visitors Auto Purchase Motivations: Consumers visiting at least one dealership in each of the last three 30-day periods, demonstrating sustained interest.
Cross-Brand Comparers Auto Purchase Motivations: Consumers who have visited at least three different brand dealerships within the last 90 days, indicating an open-minded search.
Dealership Visitors (First 30 Days) Auto Purchase Motivations: Consumers whose dealership visits were concentrated in the first 30 days of the 90-day period, potentially having completed a purchase or paused.
Dealership Visitors (Last 30 Days) Auto Purchase Motivations: Consumers whose dealership visits were concentrated in the last 30 days of the 90-day period, indicating very recent or current active shopping.
Dealership Visitors (Past 60 Days) Auto Purchase Motivations: Consumers who have visited any auto dealership within the last 60 days, showing recent activity in the auto market.
Dealership Visitors (Past 90 Days) Auto Purchase Motivations: Consumers who have visited any auto dealership within the last 90 days, representing the broadest set of recent intenders.
Declining Dealership Engagement Auto Purchase Motivations: Consumers who visited dealerships more frequently 60-90 days ago but less frequently in the last 30 days, possibly cooled interest or purchased.
Diverse Brand Explorers Auto Purchase Motivations: Consumers who have visited dealerships of 4+ different automotive brands within the last 90 days, displaying a broad search.
Early Stage Browsers Auto Purchase Motivations: Consumers who have visited 2-3 different dealerships, each once, within the last 90 days, suggesting initial research.
First-Time Dealership Shoppers Auto Purchase Motivations: Consumers showing their first recorded auto dealership visit in the last 90 days, representing new market entrants.
Focused Shoppers Auto Purchase Motivations: Consumers who visited 2 unique dealerships, with at least one having 2+ visits, within the last 90 days, suggesting focused comparison.
Frequent Returners Auto Purchase Motivations: Consumers who visited the same auto dealership 3 or more times within the last 90 days, potentially negotiating or finalizing a deal.
Frequent Single Brand Shoppers Auto Purchase Motivations: Consumers who have visited multiple dealerships of the same brand 2 or more times total within 90 days, indicating focused brand interest.
High Frequency Dealership Visitors Auto Purchase Motivations: Consumers who have visited any auto dealership 4 or more times within the last 90 days, indicating active shopping.
High Volume Dealership Engagement Auto Purchase Motivations: Consumers who have accumulated 5+ total visits across any number of dealerships within the last 90 days, showing significant engagement.
Increasing Dealership Engagement Auto Purchase Motivations: Consumers who visited dealerships more frequently in the last 30 days compared to the prior 60 days, suggesting escalating purchase intent.
Infrequent Multi-Dealer Visitors Auto Purchase Motivations: Consumers who visited 2-3 unique dealerships, with a total of 2-3 visits across all, within the last 90 days, showing light comparison.
Intense Shoppers Auto Purchase Motivations: Consumers who have visited 5 or more dealerships, accumulating 8+ total visits, within the last 90 days, demonstrating high purchase intent.
Late Stage Decision Makers Auto Purchase Motivations: Consumers who have visited 6 or more dealerships or made multiple repeat visits to fewer dealerships within the last 90 days, nearing a purchase decision.
Low Frequency Dealership Visitors Auto Purchase Motivations: Consumers who have visited any auto dealership once within the last 90 days, potentially just starting their car buying journey.
Low Volume Dealership Engagement Auto Purchase Motivations: Consumers who have accumulated only 1-2 total visits across any number of dealerships within the last 90 days, indicating initial or light interest.
Mid Stage Evaluators Auto Purchase Motivations: Consumers who have visited 3-5 dealerships with a mix of single and repeat visits within the last 90 days, actively narrowing down choices.
Moderate Frequency Dealership Visitors Auto Purchase Motivations: Consumers who have visited any auto dealership 2-3 times within the last 90 days, suggesting an ongoing search.
Multi Dealership Multiple Weeks Auto Purchase Motivations: Consumers who visited multiple unique auto dealerships across at least two different weeks within the last 90 days, indicating extended comparison shopping.
Multi-Dealership Explorers Auto Purchase Motivations: Consumers who have visited 3 or more unique auto dealerships within the last 90 days, actively comparing options.
Multi-Visit Multiple Locations Auto Purchase Motivations: Consumers who have visited 2 or more different dealerships, each at least twice, within the last 90 days, engaging deeply with several options.
Multi-Visit Single Location Auto Purchase Motivations: Consumers who have visited a single auto dealership 2-3 times in the last 90 days, showing concentrated interest.
Multiple Visits Across Multiple Days Auto Purchase Motivations: Consumers who visited dealerships on 3 or more distinct days within the last 90 days, highlighting active comparison over time.
Narrowed Focus Shoppers Auto Purchase Motivations: Consumers who initially visited 3+ different dealerships but whose most recent 2+ visits were to a single dealership, indicating a narrowed focus.
New Dealership Engagement Auto Purchase Motivations: Consumers whose first recorded dealership visit within the 90-day window occurred in the last 30 days, indicating new market entry.
One Dealership Multiple Weeks Auto Purchase Motivations: Consumers who visited the same unique auto dealership in at least two different weeks within the last 90 days, showing persistent interest in one place.
One-Time Explorers Auto Purchase Motivations: Consumers who visited just one unique auto dealership once within the last 90 days, possibly for a specific inquiry or initial look.
Patient Researchers Auto Purchase Motivations: Consumers who visited 2 unique dealerships but spread their visits over an 8-12 week period, taking their time with the decision.
Rapid Comparison Shoppers Auto Purchase Motivations: Consumers who visited 3 or more unique dealerships within a single week in the last 90 days, suggesting an urgent need or intense evaluation.
Recent High Frequency Shoppers Auto Purchase Motivations: Consumers who have visited any auto dealership 3 or more times within the last 30 days, showing strong recent intent.
Recent Single Visit Shoppers Auto Purchase Motivations: Consumers who have visited any auto dealership once within the last 30 days, indicating a fresh interest in car buying.
Repeat Brand Dealership Visitors Auto Purchase Motivations: Consumers who have visited dealerships associated with the same brand multiple times within the last 90 days, indicating brand preference.
Repeat Dealership Shoppers Auto Purchase Motivations: Consumers with a history of dealership visits beyond the current 90-day window who are now visiting again, potentially for another purchase.
Single Day Multi-Dealership Visits Auto Purchase Motivations: Consumers who visited 2 or more unique dealerships on the same day within the last 90 days, indicating efficient comparison shopping.
Single Dealership Loyalists Auto Purchase Motivations: Consumers who have visited only one unique auto dealership multiple times (2+) within the last 90 days, indicating brand or dealer loyalty.
Sustained Interest Shoppers Auto Purchase Motivations: Consumers who visited at least one dealership in each of the three 30-day segments within the 90-day period, showing continuous engagement.
Two Dealership Comparers Auto Purchase Motivations: Consumers who have visited exactly two unique auto dealerships within the last 90 days, likely evaluating specific choices.
Very Recent Dealership Visitors Auto Purchase Motivations: Consumers who have visited any auto dealership within the last 7 days, signaling immediate automotive interest.
Weekday Dealership Visitors Auto Purchase Motivations: Consumers whose dealership visits predominantly occur on weekdays, potentially indicating a professional approach to shopping.
Weekend Dealership Visitors Auto Purchase Motivations: Consumers whose dealership visits predominantly occur on weekends, suggesting leisure-time shopping activity.
Accountant B2B › Business Owner: Users who are business owners in the Accountant field based on past visit behaviors plus publicly available employment information.
Builder B2B › Business Owner: Users who are business owners in the Builder field based on past visit behaviors plus publicly available employment information.
Contractor B2B › Business Owner: Users who are business owners in the Contractor field based on past visit behaviors plus publicly available employment information.
Distributor / Wholesaler B2B › Business Owner: Users who are business owners in the Distributor / Wholesaler field based on past visit behaviors plus publicly available employment information.
Manufacturer B2B › Business Owner: Users who are business owners in the Manufacturer field based on past visit behaviors plus publicly available employment information.
Partners B2B › Business Owner: Users who are business owners in the Partners field based on past visit behaviors plus publicly available employment information.
Retail Store B2B › Business Owner: Users who are business owners in the Retail Store field based on past visit behaviors plus publicly available employment information.
Single Ownership B2B › Business Owner: Users who are business owners in the Single Ownership field based on past visit behaviors plus publicly available employment information.
Business Decision Makers B2B › Decision Maker: Users who are Business Decision Makers based on past visit behaviors plus publicly available employment information.
Education Decision Makers B2B › Decision Maker: Users who are Education Decision Makers based on past visit behaviors plus publicly available employment information.
Finance Decision Makers B2B › Decision Maker: Users who are Finance Decision Makers based on past visit behaviors plus publicly available employment information.
Human Resources / HR Decision Makers B2B › Decision Maker: Users who are Human Resources / HR Decision Makers based on past visit behaviors plus publicly available employment information.
Information Technology / IT Decision Makers B2B › Decision Maker: Users who are Information Technology / IT Decision Makers based on past visit behaviors plus publicly available employment information.
Manufacturing Decision Makers B2B › Decision Maker: Users who are Manufacturing Decision Makers based on past visit behaviors plus publicly available employment information.
Medical & Healthcare Decision Makers B2B › Decision Maker: Users who are Medical & Healthcare Decision Makers based on past visit behaviors plus publicly available employment information.
Sales & Marketing Decision Makers B2B › Decision Maker: Users who are Sales & Marketing Decision Makers based on past visit behaviors plus publicly available employment information.
Technology Decision Makers B2B › Decision Maker: Users who are Technology Decision Makers based on past visit behaviors plus publicly available employment information.
Accounting B2B › Functional Area: Users whose functional area is Accounting based on past visit behaviors plus publicly available employment information.
C-Suite/C-Level B2B › Functional Area: Users whose functional area is C-Suite/C-Level based on past visit behaviors plus publicly available employment information.
Construction B2B › Functional Area: Users whose functional area is Construction based on past visit behaviors plus publicly available employment information.
Consultant B2B › Functional Area: Users whose functional area is Consultant based on past visit behaviors plus publicly available employment information.
Education B2B › Functional Area: Users whose functional area is Education based on past visit behaviors plus publicly available employment information.
Engineering B2B › Functional Area: Users whose functional area is Engineering based on past visit behaviors plus publicly available employment information.
Finance B2B › Functional Area: Users whose functional area is Finance based on past visit behaviors plus publicly available employment information.
Government B2B › Functional Area: Users whose functional area is Government based on past visit behaviors plus publicly available employment information.
Human Resources / HR B2B › Functional Area: Users whose functional area is Human Resources / HR based on past visit behaviors plus publicly available employment information.
Legal B2B › Functional Area: Users whose functional area is Legal based on past visit behaviors plus publicly available employment information.
Marketing B2B › Functional Area: Users whose functional area is Marketing based on past visit behaviors plus publicly available employment information.
Medical B2B › Functional Area: Users whose functional area is Medical based on past visit behaviors plus publicly available employment information.
Sales B2B › Functional Area: Users whose functional area is Sales based on past visit behaviors plus publicly available employment information.
Senior Leadership B2B › Functional Area: Users whose functional area is Senior Leadership based on past visit behaviors plus publicly available employment information.
Comptroller B2B › Functional Area › Accounting: Users whose functional area is Comptroller based on past visit behaviors plus publicly available employment information.
Aerospace Engineer B2B › Functional Area › Engineering: Users whose functional area is Aerospace Engineer based on past visit behaviors plus publicly available employment information.
Chemical Engineer B2B › Functional Area › Engineering: Users whose functional area is Chemical Engineer based on past visit behaviors plus publicly available employment information.
Civil Engineer B2B › Functional Area › Engineering: Users whose functional area is Civil Engineer based on past visit behaviors plus publicly available employment information.
Electrical Engineer B2B › Functional Area › Engineering: Users whose functional area is Electrical Engineer based on past visit behaviors plus publicly available employment information.
Field Engineer B2B › Functional Area › Engineering: Users whose functional area is Field Engineer based on past visit behaviors plus publicly available employment information.
Industrial Engineer B2B › Functional Area › Engineering: Users whose functional area is Industrial Engineer based on past visit behaviors plus publicly available employment information.
Mechanical Engineer B2B › Functional Area › Engineering: Users whose functional area is Mechanical Engineer based on past visit behaviors plus publicly available employment information.
Software Engineer B2B › Functional Area › Engineering: Users whose functional area is Software Engineer based on past visit behaviors plus publicly available employment information.
Treasurer B2B › Functional Area › Finance: Users whose functional area is Treasurer based on past visit behaviors plus publicly available employment information.
Attorney B2B › Functional Area › Legal: Users whose functional area is Attorney based on past visit behaviors plus publicly available employment information.
Paralegal / Law Clerk B2B › Functional Area › Legal: Users whose functional area is Paralegal / Law Clerk based on past visit behaviors plus publicly available employment information.
Secretary B2B › Functional Area › Legal: Users whose functional area is Secretary based on past visit behaviors plus publicly available employment information.
Advertising B2B › Functional Area › Marketing: Users whose functional area is Advertising based on past visit behaviors plus publicly available employment information.
Marketing Management B2B › Functional Area › Marketing: Users whose functional area is Marketing Management based on past visit behaviors plus publicly available employment information.
Public Relations / PR B2B › Functional Area › Marketing: Users whose functional area is Public Relations / PR based on past visit behaviors plus publicly available employment information.
Chiropractor B2B › Functional Area › Medical: Users whose functional area is Chiropractor based on past visit behaviors plus publicly available employment information.
Dental Assistant B2B › Functional Area › Medical: Users whose functional area is Dental Assistant based on past visit behaviors plus publicly available employment information.
Dental Hygenist B2B › Functional Area › Medical: Users whose functional area is Dental Hygienist based on past visit behaviors plus publicly available employment information.
Dentist B2B › Functional Area › Medical: Users whose functional area is Dentist based on past visit behaviors plus publicly available employment information.
Dietician B2B › Functional Area › Medical: Users whose functional area is Dietician based on past visit behaviors plus publicly available employment information.
Lab Technician B2B › Functional Area › Medical: Users whose functional area is Lab Technician based on past visit behaviors plus publicly available employment information.
Medical Assistant B2B › Functional Area › Medical: Users whose functional area is Medical Assistant based on past visit behaviors plus publicly available employment information.
Medical Secretary B2B › Functional Area › Medical: Users whose functional area is Medical Secretary based on past visit behaviors plus publicly available employment information.
Medical Technician B2B › Functional Area › Medical: Users whose functional area is Medical Technician based on past visit behaviors plus publicly available employment information.
Nurse B2B › Functional Area › Medical: Users whose functional area is Nurse based on past visit behaviors plus publicly available employment information.
Optician B2B › Functional Area › Medical: Users whose functional area is Optician based on past visit behaviors plus publicly available employment information.
Optometrist B2B › Functional Area › Medical: Users whose functional area is Optometrist based on past visit behaviors plus publicly available employment information.
Pharmacist B2B › Functional Area › Medical: Users whose functional area is Pharmacist based on past visit behaviors plus publicly available employment information.
Physical Therapist B2B › Functional Area › Medical: Users whose functional area is Physical Therapist based on past visit behaviors plus publicly available employment information.
Physician / Medical Doctor B2B › Functional Area › Medical: Users whose functional area is Physician / Medical Doctor based on past visit behaviors plus publicly available employment information.
Psychologist B2B › Functional Area › Medical: Users whose functional area is Psychologist based on past visit behaviors plus publicly available employment information.
Therapist B2B › Functional Area › Medical: Users whose functional area is Therapist based on past visit behaviors plus publicly available employment information.
X-Ray Technician B2B › Functional Area › Medical: Users whose functional area is X-Ray Technician based on past visit behaviors plus publicly available employment information.
Sales Management B2B › Functional Area › Sales: Users whose functional area is Sales Management based on past visit behaviors plus publicly available employment information.
Sales Staff B2B › Functional Area › Sales: Users whose functional area is Sales Staff based on past visit behaviors plus publicly available employment information.
C-Suite/C-Level B2B › Job Seniority: Users whose seniority level is C-Suite/C-Level based on past visit behaviors plus publicly available employment information.
Director B2B › Job Seniority: Users whose seniority level is Director based on past visit behaviors plus publicly available employment information.
Manager B2B › Job Seniority: Users whose seniority level is Manager based on past visit behaviors plus publicly available employment information.
Staff B2B › Job Seniority: Users whose seniority level is Staff based on past visit behaviors plus publicly available employment information.
Vice President B2B › Job Seniority: Users whose seniority level is Vice President based on past visit behaviors plus publicly available employment information.
Automatic Feeder Purchasers Cat Owners: Cat owners who have purchased automatic cat feeders, likely for portion control or convenience.
Brand Loyal Food Shoppers Cat Owners: Cat owners who consistently purchase the same specific brand of cat food, showing strong brand preference.
Budget-Friendly Food Shoppers Cat Owners: Cat owners who frequently purchase value-brand or sale-priced cat food, indicating a focus on cost savings.
Bulk Litter Consumers Cat Owners: Cat owners who purchase large, economy-sized bags or containers of cat litter, indicating frequent use or multiple cats.
Calming Product Purchasers Cat Owners: Cat owners who buy calming diffusers, sprays, or treats for their cats, addressing stress or anxiety.
Cat Bed Purchasers Cat Owners: Cat owners who have purchased cat beds or cozy sleeping spots for their pets.
Cat Carrier Shoppers Cat Owners: Cat owners who have purchased cat carriers or travel bags, suggesting a need for pet transport.
Cat Grooming Product Buyers Cat Owners: Cat owners who have bought cat brushes, shampoos, or other grooming supplies within the last 90 days.
Cat Treat Indulgers Cat Owners: Cat owners who frequently purchase various types of cat treats, enjoying rewarding or indulging their pets.
Cat Tree & Scratcher Buyers Cat Owners: Cat owners who have purchased cat trees, scratching posts, or other climbing structures for their felines.
Clumping Litter Purchasers Cat Owners: Cat owners who have purchased clumping cat litter, preferring this type for efficient waste management.
Custom Pet Item Buyers Cat Owners: Cat owners who have purchased personalized cat bowls, tags, or other customized items for their pets.
Dental Care Product Buyers Cat Owners: Cat owners who buy dental chews, toothbrushes, or other oral care products for cats.
Discount Retailer Pet Buyers Cat Owners: Cat owners who regularly purchase cat supplies from discount general merchandise stores.
Dry Food Enthusiasts Cat Owners: Cat owners who have purchased dry cat food within the last 90 days, indicating a preference for this food type.
Eco-Friendly Pet Product Buyers Cat Owners: Cat owners who opt for environmentally conscious cat products beyond just litter, such as recycled material toys.
Fashion Accessory Cat Owners Cat Owners: Cat owners who purchase cat apparel, bandanas, or stylish collars.
First Aid Kit Buyers Cat Owners: Cat owners who have bought pet-specific first aid kits or related general wellness supplies.
Flea & Tick Prevention Buyers Cat Owners: Cat owners who regularly purchase over-the-counter flea and tick prevention products for their cats.
Frequent Cat Supply Restockers Cat Owners: Cat owners who consistently repurchase essential cat supplies on a regular basis, indicating ongoing needs.
Gourmet Treat Purchasers Cat Owners: Cat owners who purchase high-quality, often human-grade ingredient treats for their cats.
Grain-Free Food Seekers Cat Owners: Cat owners who specifically purchase grain-free cat food, signaling dietary preferences for their pets.
Grocery Store Pet Shoppers Cat Owners: Cat owners who frequently purchase cat food and supplies during their regular grocery shopping trips.
Hairball Control Product Users Cat Owners: Cat owners who purchase specific food or supplements to help manage or prevent hairballs.
Health & Wellness General Buyers Cat Owners: Cat owners who purchase a range of general health and wellness products for their cats, excluding prescription items.
In-Store Pet Product Patrons Cat Owners: Cat owners who predominantly shop for cat supplies at brick-and-mortar pet stores.
Indoor Cat Environment Enhancers Cat Owners: Cat owners who purchase items like window perches, enclosed litter boxes, or specific furniture for indoor cats.
Interactive Toy Buyers Cat Owners: Cat owners who have bought interactive or puzzle toys for their cats, aiming to stimulate their pets mentally.
Kitten Food Buyers Cat Owners: Cat owners who have recently bought kitten-specific food, indicating a new or young feline in their home.
Multi-Brand Food Explorers Cat Owners: Cat owners who frequently switch between different brands or varieties of cat food, seeking optimal fit or variety.
Multi-Cat Litter Shoppers Cat Owners: Cat owners who purchase large quantities or multi-cat specific litter, indicating ownership of multiple felines.
Natural Litter Users Cat Owners: Cat owners who buy litter made from natural materials like wood or corn, indicating eco-conscious choices.
New Cat Essentials Shoppers Cat Owners: Cat owners who have recently purchased a variety of basic cat supplies like a litter box, food bowls, and a bed for a new feline companion.
Odor Control Litter Buyers Cat Owners: Cat owners who specifically purchase litters advertised for strong odor control, prioritizing freshness in their home.
Online Pet Supply Shoppers Cat Owners: Cat owners who frequently purchase pet supplies from online retailers, valuing convenience and selection.
Organic Cat Food Purchasers Cat Owners: Cat owners who choose organic cat food options, prioritizing natural and sustainably sourced ingredients.
Outdoor Cat Enclosure Buyers Cat Owners: Cat owners who have purchased components for catio enclosures or secure outdoor runs.
Pet Camera & Monitor Buyers Cat Owners: Cat owners who have purchased pet cameras or monitors to observe their cats remotely.
Premium Food Connoisseurs Cat Owners: Cat owners who buy high-end or gourmet cat food brands, suggesting a preference for quality ingredients.
Scratching Post Replacers Cat Owners: Cat owners who frequently purchase new scratching posts or pad refills, indicating active scratchers in their home.
Seasonal Cat Product Purchasers Cat Owners: Cat owners who buy seasonal or holiday-themed cat toys, treats, or accessories.
Senior Cat Food Buyers Cat Owners: Cat owners who have purchased senior-specific cat food, catering to the dietary needs of older felines.
Subscription Box Recipients Cat Owners: Cat owners who receive monthly or quarterly cat-themed subscription boxes, valuing curated products.
Temperature Regulating Bed Buyers Cat Owners: Cat owners who have bought specialized beds designed to regulate temperature for their cats.
Training Aid Buyers Cat Owners: Cat owners who have purchased clickers, harnesses, or other cat training tools.
Value Pack Food Buyers Cat Owners: Cat owners who purchase multi-packs or value bundles of cat food, prioritizing cost-effectiveness.
Veterinary Formula Food Buyers Cat Owners: Cat owners who purchase specific cat food formulas often recommended by vets for general well-being.
Water Fountain Enthusiasts Cat Owners: Cat owners who have bought cat water fountains, encouraging hydration for their felines.
Wet Food Loyalists Cat Owners: Cat owners who have purchased wet cat food within the last 90 days, suggesting a consistent choice for canned or pouched meals.
Alcohol - Red Wine CPG Weekly Transactions: This segment targets consumers who have purchased red wine, including popular varietals such as Cabernet Sauvignon, Merlot, Pinot Noir, Zinfandel, and Malbec across a range of price points and regions. Use cases include promoting wine brands and regional varietals, cross-selling with cheese, charcuterie, and gourmet foods, and reaching consumers who regularly purchase wine for home enjoyment or gifting. The lookback window for this segment is the last seven days.
Alcohol - White Wine CPG Weekly Transactions: This segment targets consumers who have purchased white wine, including popular varietals such as Chardonnay, Sauvignon Blanc, Pinot Grigio, Riesling, and Moscato across a variety of styles from dry to sweet. Use cases include promoting white wine brands, cross-selling with seafood, poultry, pasta, and light appetizers, and reaching consumers who regularly purchase wine for home entertaining or casual dining. The lookback window for this segment is the last seven days.
All-Purpose/Multi-Purpose Household Cleaners/Wipes CPG Weekly Transactions: This segment targets consumers who have purchased all-purpose or multi-purpose household cleaners and wipes, which are versatile cleaning products designed to sanitize and clean various surfaces throughout the home. Applicable use cases include driving brand loyalty, cross-selling related cleaning tools, or introducing seasonal fragrances. The lookback window for this segment is the last seven days.
Aluminum Foil CPG Weekly Transactions: This segment targets consumers who have purchased aluminum foil, a versatile household staple used for food preparation, cooking, and storage due to its heat resistance and moisture-blocking properties. Applicable use cases include marketing to home cooks for grilling and roasting, promoting food storage solutions for leftovers, and cross-selling with holiday meal preparation supplies. The lookback window for this segment is the last seven days.
Baby Rainbow Carrots CPG Weekly Transactions: This segment targets consumers who have purchased baby rainbow carrots, which are small, pre-peeled carrots that come in a vibrant assortment of colors including purple, yellow, white, and orange. Applicable use cases include promoting healthy, colorful snacks for consumers, marketing to home cooks looking for decorative vegetable sides, and cross-selling with party dips or hummus. The lookback window for this segment is the last seven days.
Baking CPG Weekly Transactions: This segment targets consumers who have purchased baking products across a broad range of categories, including cake mixes, brownie mixes, frosting, all-purpose flour, baking soda, chocolate baking chips, spices and extracts, and cooking oils and shortenings, indicating an active and recurring at-home baking habit. Applicable use cases include targeting home bakers for seasonal recipe and occasion-based campaigns around holidays such as Thanksgiving, Christmas, and Valentine's Day, marketing premium baking ingredient brands to households with high baking purchase frequency, and cross-selling with complementary products such as eggs, butter, vanilla extract, and bakeware. The lookback window for this segment is the last seven days.
Deodorant CPG Weekly Transactions: This segment targets consumers who have purchased deodorant or antiperspirant products, including antiperspirant deodorant sticks, sprays, and gels formulated for men and women, which are daily-use personal care items designed to control odor and perspiration. Applicable use cases include targeting personal care shoppers for brand switching and loyalty campaigns, marketing new product launches or scent variants to high-frequency deodorant purchasers, and cross-selling with complementary personal care items such as body wash, razors, and shaving products. The lookback window for this segment is the last seven days.
Disposable Plastic Forks CPG Weekly Transactions: This segment targets consumers who have purchased disposable plastic forks. Applicable use cases include promoting complementary disposable tableware like plates, cups, and napkins, cross-selling party planning supplies, and targeting event hosts or catering buyers for seasonal gatherings and holiday campaigns. The lookback window for this segment is the last seven days.
Disposable Plastic Spoons CPG Weekly Transactions: This segment targets consumers who have purchased disposable plastic spoons, which are single-use utensils designed for convenience and easy cleanup during social gatherings, office functions, or travel. Applicable use cases include targeting households for party and event planning, marketing to office managers for breakroom supplies, and cross-selling with other disposable tableware like plates and napkins for picnics or seasonal celebrations. The lookback window for this segment is the last seven days.
Facial Tissues CPG Weekly Transactions: This segment targets consumers who have purchased facial tissues, which are soft, absorbent, and disposable paper products used primarily for personal hygiene, such as blowing one's nose, wiping away tears, or cleaning minor facial messes. Applicable use cases include targeting shoppers during peak allergy and cold/flu seasons, marketing to families for household stock-up occasions, and cross-selling with personal care items like lip balms, lotions, or hand sanitizers. The lookback window for this segment is the last seven days.
French Onion Dip CPG Weekly Transactions: This segment targets consumers who have purchased French onion dip, a creamy and savory dairy-based dip traditionally made with sour cream, minced onions, and a blend of seasonings like garlic and parsley. Applicable use cases include promoting it as a versatile accompaniment for potato chips, crackers, and raw vegetables, or as a flavorful ingredient substitute for sour cream in recipes like baked potatoes, tacos, burgers, and mashed potatoes. The lookback window for this segment is the last seven days.
Fresh Meat CPG Weekly Transactions: This segment targets consumers who have purchased fresh meat products from the refrigerated meat section, including fresh ground beef, boneless skinless chicken breasts, ground turkey, and chicken wings, indicating an active and recurring need for fresh protein for home meal preparation. Applicable use cases include targeting home cooks for grilling and meal planning campaigns, marketing seasonings, marinades, and sauces to households with high fresh meat purchase frequency, and reaching fresh meat buyers for meal kit services, grocery retailer promotions, and cross-selling with complementary items such as buns, tortillas, or fresh produce. The lookback window for this segment is the last seven days.
Fresh Produce CPG Weekly Transactions: This segment targets consumers who have purchased fresh produce products across a broad range of fruit and vegetable categories, including berries, bananas, citrus, apples, leafy greens, root vegetables, and pre-packaged salad mixes, indicating an active and health-conscious approach to fresh food shopping and meal preparation. Applicable use cases include targeting fresh produce buyers for healthy eating and wellness campaigns, marketing grocery retailers and meal kit services to households with high fresh produce purchase frequency, and cross-selling with complementary fresh meal ingredients such as fresh meat, dairy, condiments, and cooking oils. The lookback window for this segment is the last seven days.
Frozen Pizza CPG Weekly Transactions: This segment targets consumers who have purchased frozen pizza products, including multi-serve and single-serve formats available in a wide variety of styles such as rising crust, thin crust, pepperoni, and deluxe supreme, which are convenient and affordable meal solutions for households of all sizes. Applicable use cases include targeting frozen pizza buyers for brand loyalty and replenishment campaigns, marketing to households for easy weeknight dinner promotions, and cross-selling with complementary items such as beverages, dipping sauces, and frozen appetizers. The lookback window for this segment is the last seven days.
Home Decoration - Other CPG Weekly Transactions: This segment targets consumers who have purchased miscellaneous home decoration items, such as wall art, mirrors, candles, vases, and decorative accents. Applicable use cases include targeting homeowners looking to refresh their interior design, promoting seasonal or holiday-themed decor, and cross-selling decorative items with larger furniture purchases. The lookback window for this segment is the last seven days.
Household Paper CPG Weekly Transactions: This segment targets consumers who have purchased household paper products, including toilet paper, paper towels, facial tissues, and disposable napkins, which are essential everyday household staples used across all rooms of the home for hygiene, cleaning, and convenience. Applicable use cases include targeting high-frequency household staples buyers for brand loyalty and bulk-purchase promotions, marketing to families and large households for value-pack and subscription replenishment campaigns, and cross-selling with complementary household essentials such as cleaning supplies, trash bags, and food storage products. The lookback window for this segment is the last seven days.
Laundry Detergent CPG Weekly Transactions: This segment targets consumers who have purchased laundry detergent, which are essential cleaning agents used to remove dirt, stains, and odors from clothing and linens, available in various forms such as liquid, powder, or single-use pods. Applicable use cases include targeting households for regular replenishment campaigns, promoting specialized eco-friendly or sensitive-skin formulas, and cross-selling with laundry additives like fabric softeners or dryer sheets. The lookback window for this segment is the last seven days.
Nuts and Seeds CPG Weekly Transactions: This segment targets consumers who have purchased nuts and seeds products across a broad range of varieties, including peanuts, sunflower seeds, cashews, almonds, and pistachios, available in roasted, salted, flavored, and raw formats, which are popular protein-rich and nutrient-dense snacks for everyday consumption. Applicable use cases include targeting health-conscious snackers for better-for-you snacking campaigns, marketing specialty and flavored nut varieties to households with high nut purchase frequency, and cross-selling with complementary snack and nutrition products such as trail mix, dried fruit, granola bars, and protein shakes. The lookback window for this segment is the last seven days.
Packaged Coffee CPG Weekly Transactions: This segment targets consumers who have purchased packaged coffee products, including ground coffee, whole bean coffee, instant coffee, and single-serve coffee pods, which are shelf-stable formats designed for at-home brewing and daily consumption. Applicable use cases include targeting daily coffee drinkers for brand loyalty and replenishment campaigns, marketing to home-based professionals seeking morning or mid-day energy solutions, and cross-selling with complementary products such as coffee creamers, sweeteners, breakfast foods, or brewing equipment. The lookback window for this segment is the last seven days.
Paper Towels CPG Weekly Transactions: This segment targets consumers who have purchased paper towels, a highly absorbent and versatile household paper product used for cleaning spills, drying surfaces, and various kitchen tasks. Applicable use cases include promoting household cleaning supplies, kitchen tools, or bulk-buy discounts. The lookback window for this segment is the last seven days of purchase activity.
Peach Sugar Free Energy Drink CPG Weekly Transactions: This segment targets consumers who have purchased Peach Sugar Free Energy Drinks, which are carbonated beverages that combine a refreshing peach flavor with performance-enhancing ingredients like caffeine, taurine, and B-vitamins without added sugar. Applicable use cases include targeting fitness enthusiasts for pre-workout energy, marketing to students or professionals needing a calorie-conscious stimulant during long hours, and promoting new flavor variations within the sugar-free energy category. The lookback window for this segment is the last seven days.
Personal Care CPG Weekly Transactions: This segment targets consumers who have purchased personal care products across a broad range of categories, including body wash, shampoo, conditioner, hair styling products, deodorant and antiperspirant, makeup and cosmetics, hand and body lotion, and facial skin care, indicating an active and ongoing personal hygiene and grooming routine. Applicable use cases include targeting personal care shoppers for cross-category brand discovery and loyalty campaigns, marketing new product launches across hair, skin, and body care to households with demonstrated high personal care purchase frequency, and reaching personal care buyers for seasonal promotions around gifting occasions such as Mother's Day, back-to-school, and the holiday season. The lookback window for this segment is the last seven days.
Pet Care CPG Weekly Transactions: This segment targets consumers who have purchased pet care products across a broad range of categories, including dry and wet dog and cat food, pet treats, cat litter, and grooming and wellness products, indicating an active and ongoing need for pet maintenance and nutrition. Applicable use cases include targeting pet owners for cross-category campaigns spanning food, health, and accessories, marketing premium or specialty pet brands to households with demonstrated high-frequency pet purchasing, and reaching pet owners for seasonal promotions around pet gifting, veterinary wellness, and flea and tick prevention. The lookback window for this segment is the last seven days.
Pink Slush Energy Drink CPG Weekly Transactions: This segment targets consumers who have purchased Alani Nu Pink Slush Energy Drink. Applicable use cases include driving repeat purchases, promoting new flavor launches within the Alani Nu portfolio, or conquesting users of similar "clean energy" brands like Celsius or Ghost. The lookback window for this segment is the last seven days.
Strawberry Sunrise Energy Drink CPG Weekly Transactions: This segment targets consumers who have purchased Strawberry Sunrise Energy Drink, a fruit-flavored energy beverage featuring a blend of sweet strawberry and citrus notes designed to provide a boost of energy and mental alertness. Applicable use cases include targeting fitness enthusiasts for pre-workout energy, marketing to students or professionals during high-intensity periods, or promoting seasonal flavor profiles to energy drink consumers. The lookback window for this segment is the last seven days.
Toilet Paper CPG Weekly Transactions: This segment targets consumers who have purchased toilet paper, an essential household paper product used for personal hygiene and cleanliness, available in various ply counts and roll sizes. Applicable use cases include promoting complementary household essentials like paper towels, facial tissues, and cleaning wipes, cross-selling other bathroom care products such as hand soap and air fresheners, and targeting households for bulk-buy or household replenishment campaigns. The lookback window for this segment is the last seven days.
Oil Filters CPG Weekly Transactions › Automotive: This segment targets consumers who have purchased essential automotive 'Oil & Filters,' indicating a recent focus on vehicle maintenance. Use cases include promoting premium or extended-life oil filters, cross-selling specific oil types (e.g., synthetic) suitable for the customer's driving habits, or advertising complementary services like full oil changes and routine preventative maintenance. The lookback window for this segment is the last seven days.
Automobile Fluids - Washer Fluid CPG Weekly Transactions › Automotive Additives: This segment targets consumers who have purchased Automobile Fluids - Washer Fluid, indicating a recent need for vehicle fluid maintenance. Applicable use cases include promoting seasonal items like de-icer washer fluid or marketing complementary products such as new wiper blades, general automotive cleaners, or car wash services. The lookback window for this segment is the last seven days.
Car Air Fresheners CPG Weekly Transactions › Automotive Air Freshener: This segment targets consumers who have purchased automotive air fresheners, including hanging cardboard fresheners, vent clips, gel cans, and spray varieties in a range of scents. Use cases include promoting auto accessory brands, cross-selling with car care cleaning products, and reaching consumers who regularly maintain and personalize their vehicles. The lookback window for this segment is the last seven days.

InMarket Syndicated Audience Segments

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