InMarket Syndicated Audience Segments

Domestic Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Other Lagers: This segment targets consumers who have purchased 'Domestic Beer - Other Lagers,' which are typically mainstream, American-style lagers that are not categorized as light or premium. Use cases include running campaigns for domestic beer brands, cross-selling with grilling or sporting event products, or promoting limited-time offers for general domestic beer. The lookback window for this segment is the last seven days.
Imported Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Other Lagers: This segment targets consumers who have purchased 'Imported Beer - Other Lagers,' indicating a preference for non-domestic, internationally sourced lagers that fall outside of major style categories. Use cases include promoting international food and beverage pairings, targeting customers with a taste for premium or specialty imported alcoholic beverages, or cross-selling new global beer brands. The lookback window for this segment is the last seven days.
Domestic Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Pale Ale: This segment targets consumers who have purchased Domestic Pale Ale, which is a type of beer known for its hoppy, moderate flavor. Use cases include promoting new craft Pale Ale product launches, offering deals on complementary items like beer glasses, or advertising snacks that pair well with hoppy beers. The lookback window for this segment is the last seven days.
Domestic Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Pilsner: This segment targets consumers who have purchased Domestic Pilsner beer, a light-bodied, pale to golden lager known for its crisp, dry taste, moderate bitterness, and floral noble hop aroma. Use cases include promoting complementary snack products for social gatherings or new domestic light beer launches. The lookback window for this segment is the last seven days.
Imported Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Pilsner: This segment targets consumers who have purchased Imported Pilsner Beer, a style of pale lager characterized by its light body, crisp taste, and clean finish, indicating a preference for international, traditional beer styles. Use cases include targeting consumers for cross-promotion with other premium or imported alcoholic beverages, suggesting pairings for specific cuisine, or promoting new international beer releases. The lookback window for this segment is the last seven days.
Domestic Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Scottish Ale: This segment targets consumers who have purchased domestic 'Beer - Scottish Ale,' a malt-forward beer style known for its rich flavors of caramel, toffee, and biscuit, with minimal hop bitterness. Use cases include promoting complementary products such as roasted meats, hearty stews, or sharp cheeses, as well as seasonal campaigns, as this style is often enjoyed in colder weather. The lookback window for this segment is the last seven days.
Imported Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Stout: This segment targets consumers who have purchased 'Imported Beer - Stout,' a dark, full-bodied beer variety known for its roasted malt and coffee/chocolate notes, with the product also classified as an imported beer. Use cases include promoting premium or seasonal imported stout brands, advertising high-end glassware, or cross-selling complementary snacks. The lookback window for this segment is the last seven days.
Domestic Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer - Wheat Beer: This segment targets consumers who have purchased 'Beer - Wheat Beer,' a domestic, top-fermented beer known for its light, refreshing, and often fruity flavor. Use cases include promoting seasonal wheat beer releases or cross-selling complementary products for warm-weather consumption. The lookback window for this segment is the last seven days.
Light Lager Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer › Domestic Beer: This segment targets consumers who have purchased Light Lager Beer, a domestic beer style characterized by its lower calorie count (often under 125 per 12oz) and reduced alcohol content (typically 2.8%–4.2% ABV), making it a popular choice for health-conscious and younger consumers (Millennials and Gen Z) seeking moderation. Use cases include promoting this sessionable option for social occasions, outdoor activities, or sports events, cross-selling complementary items like grilling ingredients and snacks, or advertising new low-carb and low-alcohol beverage alternatives. The lookback window for this segment is the last seven days.
Michelob Ultra CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer › Domestic Beer: This segment targets consumers who have purchased Michelob Ultra, a superior domestic light beer with 95 calories and 2.6 carbs, known for championing an active and social lifestyle. Applicable use cases include promoting the brand's connection to major sports events (like the Olympics or World Cup), cross-selling fitness or social-activity complementary products, or targeting consumers seeking a low-calorie/low-carb beer alternative. The lookback window for this segment is the last seven days.
Mexican Lager Beer CPG Weekly Transactions › Beer Malt Beverage Cider Seltzer › Beer › Imported Beer: This segment targets consumers who have purchased 'Mexican Lager Beer,' a popular style of imported beer known for its light, crisp, and refreshing taste. Applicable use cases include promoting it for warm weather consumption and seasonal holidays, cross-selling complementary products like limes, salt, and Mexican cuisine ingredients, or advertising new brand extensions. The lookback window for this segment is the last seven days.
Chocolate CPG Weekly Transactions › Beverage Enhancers › Milk Enhancer: This segment targets consumers who have recently purchased chocolate milk enhancer products, including powders and syrups like Nesquik and Hershey's Chocolate Syrup used to flavor milk. Use cases include promoting chocolate milk enhancer brands to parents who buy flavored milk for consumers, advertising milk flavoring products to households with high milk consumption, and reaching consumers who regularly purchase dairy beverage supplements. The lookback window for this segment is the last seven days.
Flavored Water Enhancers CPG Weekly Transactions › Beverage Enhancers › Water Enhancer: This segment targets consumers who have recently purchased flavored water enhancer products, including liquid and powder drink mixes such as MiO, Crystal Light, and similar products used to add flavor to water and beverages. Use cases include promoting water enhancer brands to health-conscious consumers seeking a soda alternative, advertising new flavor varieties to existing water enhancer buyers, and reaching consumers who regularly purchase low-calorie beverage supplements for hydration. The lookback window for this segment is the last seven days.
Health Recovery - Energy Shots CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased 'Health & Recovery - Energy Shots,' which includes concentrated, small-volume beverages formulated with caffeine, vitamins, and herbal extracts designed to provide a rapid energy boost and support physical recovery. Use cases include promoting sports nutrition supplements, athletic apparel, or wellness products for individuals with active lifestyles. The lookback window for this segment is the last seven days.
Juice Or Drink - Apple Juice CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased apple juice or apple-flavored drinks, a popular beverage choice known for its sweet flavor profile and appeal to both consumers of all ages. Applicable use cases include promoting breakfast items, healthy snack alternatives, or multi-pack offers for families. The lookback window for this segment is the last seven days.
Juice Or Drink - Cranberry Juice CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased 'Juice or Drink - Cranberry Juice,' which includes pure cranberry juice and cranberry juice blends valued for their tart taste and health-supporting antioxidants. Applicable use cases include promoting health and wellness initiatives, cross-selling with breakfast staples, or marketing the product as a mixer for cocktails and mocktails. The lookback window for this segment is the last seven days.
Juice Or Drink - Mango Juice CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased Mango Juice or mango-flavored juice drinks, which are popular for their tropical flavor profile and use in smoothies, cocktails, and as a refreshing beverage. Applicable use cases include promoting new fruit juice blends, advertising breakfast pairings, or targeting consumers interested in tropical-themed food and beverage products. The lookback window for this segment is the last seven days.
Juice Or Drink - Mixed Fruit Juice CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased 'Juice or Drink - Mixed Fruit Juice' with a variety of flavors beyond the primary standard categories. Use cases include marketing multi-pack promotions, introducing new exotic flavor blends, or targeting health-conscious individuals looking for flavorful alternatives to carbonated drinks. The lookback window for this segment is the last seven days.
Juice Or Drink - Orange Juice CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased orange juice or orange-flavored juice drinks, a popular breakfast staple known for its high vitamin C content and refreshing citrus flavor. Use cases include promoting complementary breakfast items like cereal or eggs, advertising healthy lifestyle brands, or offering discounts on related beverage products. The lookback window for this segment is the last seven days.
Juice Or Drink - Pineapple Juice CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased Pineapple Juice or Drink products, which are beverages made from or flavored with pineapple, known for their sweet and tropical profile. Applicable use cases include promoting tropical-themed cocktail or mocktail recipes, advertising healthy breakfast additions, or cross-selling with snacks for summer-themed events. The lookback window for this segment is the last seven days.
Juice Or Drink - Watermelon Juice CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased 'Juice or Drink - Watermelon Juice,' a refreshing beverage made from the juice of watermelons, often sought for its hydrating properties and naturally sweet flavor. Applicable use cases include promoting seasonal summer beverage campaigns, marketing healthy and functional hydration options, and cross-selling complementary snacks or picnic essentials. The lookback window for this segment is the last seven days.
Other Drinks - Other Iced Coffee Drinks CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased 'Other Iced Coffee Drinks,' which includes ready-to-drink chilled coffee beverages, bottled cold brews, and specialty bottled coffee drinks. Use cases include promoting new flavor launches, competitive conquesting against premium coffee brands, or cross-selling with breakfast items and snack foods. The lookback window for this segment is the last seven days.
Shelf Stable Juice CPG Weekly Transactions › Beverages: This segment targets consumers who have recently purchased shelf-stable juices, including boxed, bottled, and canned juice products that do not require refrigeration until opened. Use cases include promoting shelf-stable juice brands to households seeking long-lasting juice options, advertising portable juice boxes and pouches to parents, and reaching consumers who purchase juice for everyday hydration and nutrition. The lookback window for this segment is the last seven days.
Soda - Cherry Flavor CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased Cherry Flavored Soda, a popular fruit-flavored carbonated beverage. Use cases include targeting soda enthusiasts for new flavor launches, promoting snack pairings for parties, or driving sales for major beverage brands during seasonal promotions. The lookback window for this segment is the last seven days.
Soda - Diet Soda CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased Diet Soda, a zero- or low-calorie carbonated beverage typically sweetened with artificial sweeteners or natural sugar substitutes. Use cases include promoting new flavor launches, marketing competitive low-calorie beverage alternatives, or cross-selling healthy snacks and meal options. The lookback window for this segment is the last seven days.
Soda - Energy Drinks CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased energy drinks within the beverages category, including products designed to provide a quick boost of energy and alertness through ingredients like caffeine, taurine, and vitamins. Use cases include targeting health and fitness enthusiasts for pre-workout energy, marketing to students or professionals during high-intensity periods, and promoting new flavor launches within the energy drink market. The lookback window for this segment is the last seven days.
Soda - Grape Flavor CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased Grape Flavor Soda, a carbonated beverage characterized by its sweet, fruity grape profile. Applicable use cases include promoting new flavor variants, seasonal beverage sales, or cross-selling snack items such as chips and party platters. The lookback window for this segment is the last seven days.
Soda - Lemonade CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased Soda - Lemonade, a refreshing carbonated beverage that combines the tartness of lemon juice with a bubbly, fizzy texture. Applicable use cases include promoting seasonal summer beverage campaigns, targeting consumers looking for mixers for social gatherings, or offering lower-sugar alternatives to traditional sodas. The lookback window for this segment is the last seven days.
Soda - Orange Flavor CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased 'Soda - Orange Flavor,' which includes various carbonated soft drinks characterized by their bright citrus flavor and refreshing qualities. Use cases include promoting complementary snack pairings for social gatherings, targeting households for party planning, or driving trials for new citrus-based beverage launches. The lookback window for this segment is the last seven days.
Soda - Root Beer CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased Soda - Root Beer, a sweet, carbonated beverage known for its unique herbal and earthy flavor profile traditionally derived from sassafras root, sarsaparilla, or wintergreen. Use cases include promoting complementary snack pairings, marketing for social gatherings and classic treats like root beer floats, or targeting fans of artisanal and caffeine-free soda alternatives. The lookback window for this segment is the last seven days.
Soft Drinks CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased soft drinks, which are non-alcoholic, typically carbonated beverages like sodas, colas, and sparkling flavored waters. Use cases include promoting new flavor launches, offering multi-pack discounts for home entertaining, or cross-selling snack pairings like chips or cookies. The lookback window for this segment is the last seven days.
Sports Energy Drinks CPG Weekly Transactions › Beverages: This segment targets consumers who have recently purchased sports and energy drinks, including Gatorade, Powerade, and energy drink brands sold through grocery and mass retail channels. Use cases include promoting sports hydration brands to athletes and active lifestyle consumers, marketing energy drinks to young adults and professionals seeking performance benefits, and reaching households with frequent sports beverage consumption. The lookback window for this segment is the last seven days.
Water CPG Weekly Transactions › Beverages: This segment targets consumers who have recently purchased bottled or packaged water products, including still, sparkling, and flavored water varieties sold through grocery and mass retail channels. Use cases include promoting water brands to hydration-focused consumers, marketing bulk water packages to households seeking regular water delivery alternatives, and reaching consumers who regularly purchase packaged water for home and on-the-go use. The lookback window for this segment is the last seven days.
Water - Non Carbonated Flavored CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased non-carbonated flavored water, a type of enhanced water typically infused with natural or artificial fruit flavors, vitamins, and minerals. Use cases include promoting new flavor launches, marketing functional varieties with added electrolytes or antioxidants to fitness enthusiasts, and cross-selling complementary healthy snacks or on-the-go meal options. The lookback window for this segment is the last seven days.
Water - Non Carbonated Plain CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased 'Water - Non Carbonated Plain,' an essential beverage category consisting of unflavored, still water. Use cases include promoting bulk-pack water for households, advertising premium or artisanal water brands, and marketing filtration or reusable bottle products. The lookback window for this segment is the last seven days.
Water - Sparkling Carbonated Flavored CPG Weekly Transactions › Beverages: This segment targets consumers who have purchased flavored sparkling and carbonated water, which are refreshing, calorie-free or low-calorie beverages infused with natural or artificial fruit flavors. Use cases include promoting new flavor profiles, targeting health-conscious shoppers looking for soda alternatives, or cross-selling complementary snacks for healthy entertaining. The lookback window for this segment is the last seven days.
Unflavored CPG Weekly Transactions › Beverages › Coconut Water: This segment targets consumers who have purchased 'Unflavored Coconut Water,' the clear liquid from young green coconuts known for being a natural source of electrolytes (like potassium and magnesium), vitamins, and minerals. Applicable use cases include promoting it as a low-calorie, healthy hydration alternative to sports drinks, especially for rehydration after exercise, or targeting health-conscious consumers interested in its high potassium content to support heart health. The lookback window for this segment is the last seven days.
Energy Drinks CPG Weekly Transactions › Beverages › Energy Beverages: This segment targets consumers who have purchased an 'Energy Drink,' a beverage containing stimulants, typically high levels of caffeine, sugar, and other supplements, marketed to boost energy and mental alertness. Use cases include promoting new product flavors, advertising healthier or low-sugar energy drink alternatives, cross-selling complementary products like athletic apparel or nutritional supplements, or running campaigns specifically targeting consumers needing a boost before work or exercise. The lookback window for this segment is the last seven days.
Cotton Candy Energy Drink CPG Weekly Transactions › Beverages › Energy Beverages › Energy Drinks: This segment targets consumers who have purchased a 'Cotton Candy Energy Drink'. Applicable use cases include promoting it as a pre-workout boost, a source of mental focus for work or gaming, or a fun, aesthetic zero-sugar alternative to sodas for younger, flavor-seeking consumers. The lookback window for this segment is the last seven days.
Red Bull Energy Drink CPG Weekly Transactions › Beverages › Energy Beverages › Energy Drinks: This segment targets consumers who have purchased Red Bull Energy Drink, a popular carbonated beverage containing a blend of caffeine, taurine, B vitamins, and sugar, primarily consumed for a stimulating effect. Use cases include promoting new flavor launches, offering multi-pack deals for bulk purchasers, cross-selling complementary products like snacks or gum for on-the-go consumption, and targeting students or professionals needing a boost in focus and energy. The lookback window for this segment is the last seven days.
Red Bull Winter Edition Iced Vanilla Berry Energy Drink CPG Weekly Transactions › Beverages › Energy Beverages › Energy Drinks: This segment targets consumers who have purchased 'Red Bull Winter Edition Iced Vanilla Berry Energy Drink' (now known as Red Bull Iced Edition), a lightly carbonated energy drink featuring the flavor of sweet blueberries, smooth vanilla, and icy-fresh eucalyptus notes. Applicable use cases include promoting the drink for a boost during work, school, or gaming sessions, as a pre- or post-workout refresher, or for social occasions like music festivals. The lookback window for this segment is the last seven days.
Sugar Free Energy Drink CPG Weekly Transactions › Beverages › Energy Beverages › Energy Drinks: This segment targets consumers who have purchased 'Sugar Free Energy Drink,' a zero or low-calorie carbonated beverage designed to boost energy and mental performance without the use of sugar. Applicable use cases include promoting new, unique sugar-free flavors, cross-selling with fitness and performance supplements, or advertising complementary healthy snacks. The lookback window for this segment is the last seven days.
Watermelon Energy Drink CPG Weekly Transactions › Beverages › Energy Beverages › Energy Drinks: This segment targets consumers who have purchased 'Watermelon Energy Drink,' a beverage known for its refreshing, sweet watermelon flavor, often containing caffeine, B vitamins, and electrolytes for an energy boost, hydration, and enhanced focus. Applicable use cases include promoting the drink as a pre-workout fuel, a study aid for mental alertness, or a revitalizing summer refresher. The lookback window for this segment is the last seven days.
Zero Sugar Energy Drink CPG Weekly Transactions › Beverages › Energy Beverages › Energy Drinks: This segment targets consumers who have purchased a 'Zero Sugar Energy Drink,' a popular product in the rapidly growing sugar-free beverage category. Applicable use cases include promoting new, clean-label flavors, cross-selling with fitness and wellness products or supplements, and targeting Millennial and Gen Z consumers who prioritize low-sugar options for active, fast-paced lifestyles. The lookback window for this segment is the last seven days.
Fruit Punch CPG Weekly Transactions › Beverages › Fruit Drink: This segment targets consumers who have purchased 'Fruit Punch,' which includes a variety of sweetened, fruit-flavored beverages often served as a refreshing drink for families and social gatherings. Use cases include promoting new flavor launches within the fruit drink category or cross-selling complementary snacks and party supplies. The lookback window for this segment is the last seven days.
Lemonade CPG Weekly Transactions › Beverages › Fruit Drink: This segment targets consumers who have purchased Lemonade, a refreshing fruit drink typically made from lemon juice, water, and sweetener. Applicable use cases include promoting seasonal beverage discounts, cross-selling complementary picnic or barbecue supplies, and advertising new flavor variations or healthy, low-sugar alternatives to drive brand loyalty. The lookback window for this segment is the last seven days.
Raspberry Lemonade CPG Weekly Transactions › Beverages › Fruit Drink › Lemonade Blend: This segment targets consumers who have purchased Raspberry Lemonade, a refreshing beverage blend that combines the tartness of lemon juice with the sweet, fruity flavor of raspberry puree or syrup. Applicable use cases include promoting summer seasonal campaigns, marketing natural or non-GMO drink alternatives, and cross-selling items for social gatherings like BBQs or picnics. The lookback window for this segment is the last seven days.
Orange Juice With Pulp CPG Weekly Transactions › Beverages › Fruit Juice › Orange: This segment targets consumers who have purchased 'Orange Juice with Pulp,' a natural fruit juice characterized by the presence of citrus fiber or juice vesicles. Use cases include targeting shoppers interested in high-fiber health products, promoting breakfast-related food pairings, or driving sales for premium, minimally processed juice varieties. The lookback window for this segment is the last seven days.
Pulp Free Orange Juice CPG Weekly Transactions › Beverages › Fruit Juice › Orange: This segment targets consumers who have purchased 'Pulp Free Orange Juice,' a citrus beverage processed to remove all fruit solids for a smooth consistency. Use cases include marketing breakfast staples, promoting vitamin-rich health products, or retargeting recent grocery shoppers for brand loyalty campaigns. The lookback window for this segment is the last seven days.
Sweet Tea CPG Weekly Transactions › Beverages › Iced Tea: This segment targets consumers who have purchased sweetened iced tea, a ready-to-drink beverage brewed from black tea with added sugar. Use cases include promoting ready-to-drink tea brands, cross-selling with summer snack and picnic occasions, and targeting shoppers seeking non-carbonated soft drink alternatives. The lookback window for this segment is the last seven days.
Unsweetened CPG Weekly Transactions › Beverages › Iced Tea: This segment targets consumers who have purchased 'Iced Tea' products categorized as 'Unsweetened,' indicating a preference for tea beverages that provide traditional tea flavor without added sugars or artificial sweeteners. Applicable use cases include promoting new unsweetened tea varieties, marketing healthy beverage alternatives, or cross-selling light snack options. The lookback window for this segment is the last seven days.
Sweetened CPG Weekly Transactions › Beverages › Iced Tea - Lemon Flavor: This segment targets consumers who have purchased sweetened lemon-flavored iced tea, a popular refreshing beverage that combines the tartness of lemon with sweetness. Applicable use cases include promoting new flavor variations, offering discounts on bulk packs for summer gatherings, or cross-selling with snack items. The lookback window for this segment is the last seven days.
Sweetened CPG Weekly Transactions › Beverages › Iced Tea - Other Flavor: This segment targets consumers who have recently purchased sweetened iced tea beverages, including ready-to-drink bottled and canned iced teas in various flavors. Use cases include marketing iced tea brands to warm-weather refreshment seekers, promoting new flavored tea varieties to existing iced tea buyers, and reaching households that regularly purchase ready-to-drink non-carbonated beverages. The lookback window for this segment is the last seven days.
Fruit Punch CPG Weekly Transactions › Beverages › Juice Or Drink - Mixed Fruit Juice: This segment targets consumers who have purchased 'Fruit Punch' within the 'Juice or Drink - Mixed Fruit Juice' category, which includes a variety of blended fruit-flavored beverages popular for family consumption and social events. Use cases include promoting complementary snack pairings, party supplies, or new beverage product launches. The lookback window for this segment is the last seven days.
Orange Blend CPG Weekly Transactions › Beverages › Juice Or Drink - Mixed Fruit Juice: This segment targets consumers who have purchased 'Juice or Drink - Mixed Fruit Juice' with an 'Orange Blend' flavor, which includes various fruit juice blends featuring orange as a primary or complementary ingredient. Use cases include promoting healthy breakfast options, lunchbox-friendly beverages, or cross-selling with snacks for on-the-go consumption. The lookback window for this segment is the last seven days.
Raspberry CPG Weekly Transactions › Beverages › Juice Or Drink - Mixed Fruit Juice: This segment targets consumers who have purchased Raspberry-flavored mixed fruit juice, a refreshing beverage blend that combines the tart and sweet profile of raspberries with other fruit juices. Applicable use cases include promoting health-conscious beverage alternatives, introducing new seasonal fruit blends, or targeting households interested in premium juice products. The lookback window for this segment is the last seven days.
Strawberry Blend CPG Weekly Transactions › Beverages › Juice Or Drink - Mixed Fruit Juice: This segment targets consumers who have purchased 'Strawberry Blend' mixed fruit juices or drinks, which are beverages combining strawberry flavor with other fruit juices. Use cases include marketing refreshing summer beverage options, promoting healthy lunchbox additions for families, or targeting consumers interested in fruit-flavored mixers for social events. The lookback window for this segment is the last seven days.
Strawberry Kiwi CPG Weekly Transactions › Beverages › Juice Or Drink - Mixed Fruit Juice: This segment targets consumers who have purchased Strawberry Kiwi flavored mixed fruit juice or drink products within the Beverages category. Applicable use cases include promoting new flavor variations, health-conscious beverage alternatives, or seasonal drink discounts. The lookback window for this segment is the last seven days.
Watermelon CPG Weekly Transactions › Beverages › Juice Or Drink - Mixed Fruit Juice: This segment targets consumers who have purchased watermelon-flavored mixed fruit juice or drinks within the beverages category. Applicable use cases include promoting seasonal summer beverage campaigns, introducing new healthy juice blends, or cross-selling picnic and party supplies. The lookback window for this segment is the last seven days.
Vegetable Blend CPG Weekly Transactions › Beverages › Juice Or Drink - Vegetable Juice: This segment targets consumers who have purchased vegetable juice blends, such as V8 or other 100% vegetable and fruit juice mixtures. Applicable use cases include promoting healthy breakfast alternatives, post-workout hydration options, or nutrient-dense snacks for health-conscious consumers looking to increase their daily vegetable intake. The lookback window for this segment is the last seven days.
Extra Sweet Iced Tea CPG Weekly Transactions › Beverages › Liquid Tea › Sweetened: This segment targets consumers who have purchased Extra Sweet Iced Tea, a chilled, pre-sweetened beverage known for its high sugar content and refreshing flavor profile. Applicable use cases include promoting new flavored tea variations, seasonal beverage campaigns, or cross-selling picnic and barbecue essentials. The lookback window for this segment is the last seven days.
Green Tea With Ginseng and Honey CPG Weekly Transactions › Beverages › Liquid Tea › Sweetened: This segment targets consumers who have purchased Green Tea with Ginseng and Honey, a sweetened liquid tea beverage known for its blend of herbal notes and natural sweeteners. Applicable use cases include promoting health-conscious beverage alternatives, advertising bulk discounts on ready-to-drink teas, or cross-selling light snack pairings. The lookback window for this segment is the last seven days.
Lemon Iced Tea CPG Weekly Transactions › Beverages › Liquid Tea › Sweetened: This segment targets consumers who have purchased Lemon Iced Tea, a refreshing and sweetened liquid tea beverage often flavored with natural or artificial lemon. Use cases include promoting new flavor variations, offering multi-pack deals for summer gatherings, or cross-selling complementary snacks and picnic essentials. The lookback window for this segment is the last seven days.
Reduced Calorie CPG Weekly Transactions › Beverages › Liquid Water Enhancer - Fruit Flavor Mix: This segment targets consumers who have purchased reduced-calorie fruit-flavored liquid water enhancers, which are concentrated flavorings added to water for a low-calorie taste boost. Use cases include targeting health-conscious individuals looking for hydration alternatives or promoting new flavor launches within the beverage mix category. The lookback window for this segment is the last seven days.
Sweetened CPG Weekly Transactions › Beverages › Liquid Water Enhancer - Tea Mix: This segment targets consumers who have purchased 'Liquid Water Enhancer - Tea Mix' products that are sweetened, which are concentrated liquid flavors used to transform plain water into a tea-flavored beverage. Applicable use cases include promoting new flavor varieties, advertising seasonal iced tea campaigns, or cross-selling to shoppers interested in convenient, on-the-go hydration solutions. The lookback window for this segment is the last seven days.
Kombucha CPG Weekly Transactions › Beverages › Other Drinks - Kombucha Other Fermented Beverages: This segment targets consumers who have purchased Kombucha and other fermented beverages, which are functional drinks known for their probiotic benefits and distinct, effervescent flavor profiles. Use cases include marketing wellness-focused products to health-conscious shoppers or driving brand awareness for new flavor launches within the organic beverage category. The lookback window for this segment is the last seven days.
Cherry CPG Weekly Transactions › Beverages › Other Drinks - Other Beverages: This segment targets consumers who have purchased cherry-flavored beverages, categorized under 'Other Drinks - Other Beverages,'. Applicable use cases include promoting new flavor variations, offering seasonal beverage discounts, or cross-selling complementary snacks and party supplies. The lookback window for this segment is the last seven days.
Grape CPG Weekly Transactions › Beverages › Other Drinks - Other Beverages: This segment targets consumers who have purchased grape-flavored drinks within the other beverages category, which are non-alcoholic refreshments known for their bold fruit flavor. Applicable use cases include promoting seasonal flavor variants, targeting households for family-friendly refreshment options, and cross-selling with complementary snacks. The lookback window for this segment is the last seven days.
Reduced Calorie CPG Weekly Transactions › Beverages › Other Drinks - Other Beverages: This segment targets consumers who have purchased 'Other Drinks - Other Beverages' in the 'Reduced Calorie' category, which includes various low-calorie or diet-friendly liquid refreshments. Use cases include promoting health-conscious beverage brands, new diet drink launches, or products catering to weight-sensitive consumers. The lookback window for this segment is the last seven days.
Tropical CPG Weekly Transactions › Beverages › Other Drinks - Other Beverages: This segment targets consumers who have purchased products within the 'Other Drinks - Other Beverages' category with a 'Tropical' flavor profile, such as non-alcoholic fruit punches, exotic juice blends, or mocktails featuring flavors like pineapple, mango, and coconut. Use cases include promoting new tropical-flavored drink launches, marketing refreshments for summer social gatherings, or cross-selling with party supplies and snacks. The lookback window for this segment is the last seven days.
Caramel CPG Weekly Transactions › Beverages › Other Drinks - Other Iced Coffee Drinks: This segment targets consumers who have purchased caramel-flavored iced coffee drinks within the 'Other Drinks - Other Iced Coffee Drinks' category. Use cases include promoting new specialty coffee flavors, advertising convenient on-the-go breakfast options, or cross-selling bakery items. The lookback window for this segment is the last seven days.
Energy Drinks CPG Weekly Transactions › Beverages › Other Drinks - Other Iced Coffee Drinks: This segment targets consumers who have purchased products categorized as 'Other Drinks - Other Iced Coffee Drinks' and 'Energy Drinks' within the Beverages category, indicating a preference for ready-to-drink caffeinated beverages that provide both refreshment and functional energy. Applicable use cases include promoting new flavor launches in the energy or iced coffee space, advertising mid-day snack pairings, or targeting busy professionals and students. The lookback window for this segment is the last seven days.
Espresso and Cream CPG Weekly Transactions › Beverages › Other Drinks - Other Iced Coffee Drinks: This segment targets consumers who have purchased Espresso And Cream drinks within the Other Iced Coffee Drinks category, which are ready-to-drink beverages that blend strong espresso coffee with dairy or non-dairy cream. Use cases include promoting premium breakfast items, marketing on-the-go caffeine solutions to busy professionals, or cross-selling sweet snacks and pastries. The lookback window for this segment is the last seven days.
Mocha/Chocolate CPG Weekly Transactions › Beverages › Other Drinks - Other Iced Coffee Drinks: This segment targets consumers who have purchased mocha or chocolate-flavored iced coffee drinks within the 'Other Iced Coffee Drinks' category, which includes ready-to-drink coffee beverages that provide a blend of rich cocoa and caffeine. Applicable use cases include promoting new flavor variations, offering discounts on multi-pack coffee beverages, and cross-selling breakfast snacks or pastries. The lookback window for this segment is the last seven days.
Vanilla CPG Weekly Transactions › Beverages › Other Drinks - Other Iced Coffee Drinks: This segment targets consumers who have purchased vanilla-flavored iced coffee drinks within the 'Other Drinks - Other Iced Coffee Drinks' category. Applicable use cases include promoting new coffee flavors, advertising breakfast snack pairings, or targeting on-the-go consumers looking for convenient caffeine options. The lookback window for this segment is the last seven days.
Sweetened CPG Weekly Transactions › Beverages › Other Drinks - Yerba Mate Drinks: This segment targets consumers who have purchased sweetened 'Other Drinks - Yerba Mate Drinks,' which are caffeinated herbal beverages known for providing a natural energy boost. Use cases include promoting healthy energy drink alternatives, new flavor launches, or cross-selling with organic snacks. The lookback window for this segment is the last seven days.
Sweetened CPG Weekly Transactions › Beverages › Powdered Drink - Iced Tea Tea Mixes: This segment targets consumers who have purchased sweetened powdered iced tea and tea mixes, which are convenient, shelf-stable products used to prepare flavored beverages by adding water. Use cases include promoting seasonal refreshments, advertising multi-pack discounts for families, or cross-selling picnic and outdoor dining essentials. The lookback window for this segment is the last seven days.
Cream Soda CPG Weekly Transactions › Beverages › Soda - Creme Soda: This segment targets consumers who have purchased Cream Soda, a sweet, carbonated soft drink typically flavored with vanilla and based on the taste of an ice cream soda. Applicable use cases include promoting snacks, ice cream for making soda floats, or alternative premium craft soda brands. The lookback window for this segment is the last seven days.
Cherry Cola CPG Weekly Transactions › Beverages › Soda - Diet Cola: This segment targets consumers who have purchased Diet Cherry Cola within the Beverages category, a popular sugar-free carbonated soft drink that combines the classic cola taste with a sweet cherry flavor. Applicable use cases include promoting low-calorie snack pairings, launching new sugar-free beverage varieties, or targeting health-conscious shoppers looking for flavored soda alternatives. The lookback window for this segment is the last seven days.
Cola CPG Weekly Transactions › Beverages › Soda - Diet Cola: This segment targets consumers who have purchased Diet Cola, a calorie-free or low-calorie carbonated beverage flavored with cola extracts and sweetened with artificial or natural non-nutritive sweeteners. Applicable use cases include promoting health-conscious beverage alternatives, advertising snack pairings for mid-day breaks, or targeting brand-loyal soda drinkers for new flavor launches. The lookback window for this segment is the last seven days.
Citrus CPG Weekly Transactions › Beverages › Soda - Diet Soda: This segment targets consumers who have purchased 'Soda - Diet Soda' with a 'Citrus' flavor, which includes zero-calorie or low-calorie carbonated beverages such as diet lemon-lime, diet orange, or diet grapefruit sodas. Use cases include targeting health-conscious consumers looking for refreshing, sugar-free drink options or promoting complementary snack pairings. The lookback window for this segment is the last seven days.
Energy Drinks CPG Weekly Transactions › Beverages › Soda - Diet Soda: This segment targets consumers who have purchased Diet Soda and Energy Drinks within the Beverages category, indicating a preference for low-calorie caffeinated beverages or mixers. Applicable use cases include promoting new functional beverage launches, cross-selling healthy snacks, or targeting health-conscious professionals and students needing a boost. The lookback window for this segment is the last seven days.
Lemon Lime CPG Weekly Transactions › Beverages › Soda - Diet Soda: This segment targets consumers who have purchased Diet Lemon Lime Soda, a zero-calorie or low-calorie carbonated beverage characterized by its crisp, citrusy flavor profile. Applicable use cases include promoting new diet beverage variants, marketing to health and wellness audiences, or cross-selling with snacks for social events. The lookback window for this segment is the last seven days.
Pepper CPG Weekly Transactions › Beverages › Soda - Diet Soda: This segment targets consumers who have purchased Diet Dr Pepper. Use cases include promoting multi-pack discounts for home stocking, cross-selling complementary zero-calorie snacks, and targeting convenience-focused consumers with single-serve promotions. The lookback window for this segment is the last seven days.
Lemon Lime CPG Weekly Transactions › Beverages › Soda - Lemon Lime Soda: This segment targets consumers who have recently purchased lemon and lime flavored sodas, including popular brands in the lemon-lime soda category. Use cases include promoting lemon-lime soda brands to casual drinkers, reaching consumers who use these sodas as cocktail mixers, and marketing citrus carbonated beverages to households with frequent soda consumption. The lookback window for this segment is the last seven days.
Citrus CPG Weekly Transactions › Beverages › Soda - Other Soda: This segment targets consumers who have recently purchased citrus-flavored sodas and other carbonated soft drinks. Use cases include promoting lemon, lime, orange, or grapefruit-flavored soda brands, advertising new citrus beverage launches, and targeting soda drinkers who prefer non-cola varieties. The lookback window for this segment is the last seven days.
Pepper CPG Weekly Transactions › Beverages › Soda - Other Soda: This segment targets consumers who have recently purchased pepper-flavored sodas, such as Dr Pepper-style carbonated beverages. Use cases include promoting pepper soda brands to loyal fans, advertising limited-edition pepper soda flavors, and reaching consumers who prefer non-cola, non-citrus carbonated soft drinks. The lookback window for this segment is the last seven days.
Red CPG Weekly Transactions › Beverages › Soda - Other Soda: This segment targets consumers who have purchased Red Soda, a category of carbonated soft drinks typically characterized by their distinctive red color and fruit-forward flavor profiles, such as cream soda or strawberry. Applicable use cases include promoting seasonal beverage campaigns, cross-selling with snack items for parties, or driving brand loyalty for niche soda labels. The lookback window for this segment is the last seven days.
Remaining Fruit Flavor CPG Weekly Transactions › Beverages › Soda - Other Soda: This segment targets consumers who have purchased 'Soda' with a fruit flavor profile, such as grape, orange, or lemon-lime. Use cases include targeting households for party planning, promoting seasonal beverage discounts, or cross-selling snack items. The lookback window for this segment is the last seven days.
Cherry Cola CPG Weekly Transactions › Beverages › Soda - Regular Cola: This segment targets consumers who have purchased Cherry Cola, a cherry-flavored variety of regular cola. Applicable use cases include promoting new soda flavors, cross-selling snack pairings like chips or pizza for entertainment occasions, and driving loyalty for major beverage brands. The lookback window for this segment is the last seven days.
Cola CPG Weekly Transactions › Beverages › Soda - Regular Cola: This segment targets consumers who have purchased Soda - Regular Cola, a popular carbonated soft drink typically flavored with a blend of vanilla, cinnamon, and citrus oils. Applicable use cases include promoting brand loyalty through discount offers, introducing new flavor variants, or cross-selling complementary snacks and meal components for social events. The lookback window for this segment is the last seven days.
Pepper CPG Weekly Transactions › Beverages › Soda - Regular Cola: This segment targets consumers who have purchased pepper-flavored regular cola within the beverages category, representing a specific niche of soda drinkers who prefer spiced or unique flavor profiles over standard colas. Applicable use cases include driving brand loyalty for major pepper-soda brands, launching new flavor variations, or cross-promoting snacks like chips and pretzels that pair well with carbonated soft drinks. The lookback window for this segment is the last seven days.
Wild Cherry and Cream CPG Weekly Transactions › Beverages › Soda - Regular Cola: This segment targets consumers who have purchased Wild Cherry and Cream flavored regular cola, a carbonated soft drink that combines classic cola notes with the sweet, tart taste of cherry and a smooth cream finish. Applicable use cases include promoting new soda flavors, targeting shoppers for snack and beverage pairings, or driving loyalty for carbonated beverage brands. The lookback window for this segment is the last seven days.
Ginger Ale CPG Weekly Transactions › Beverages › Soft Drinks: This segment targets consumers who have purchased Ginger Ale, a carbonated soft drink flavored with the spice of ginger root. Use cases include promoting premium mixers for cocktails, offering refreshing non-alcoholic beverage alternatives, or targeting health-conscious shoppers seeking ginger-based digestive aids. The lookback window for this segment is the last seven days.
Lemon Lime CPG Weekly Transactions › Beverages › Soft Drinks: This segment targets consumers who have purchased Lemon Lime Soda, a citrus-flavored carbonated soft drink popular for its crisp taste and versatility as a beverage or mixer. Use cases include promoting competitive soft drink brands, cross-selling snacks for social gatherings, or marketing the product as a mixer for cocktails. The lookback window for this segment is the last seven days.
Pineapple Soda CPG Weekly Transactions › Beverages › Soft Drinks: This segment targets consumers who have purchased Pineapple Soda, a tropical-flavored carbonated beverage. Applicable use cases include promoting new tropical or fruit-flavored drink variants, cross-selling complementary snack items like chips or nuts, and targeting shoppers for seasonal gatherings or summer-themed promotions. The lookback window for this segment is the last seven days.
Baja Blast Soda CPG Weekly Transactions › Beverages › Soft Drinks › Citrus: This segment targets consumers who have purchased Baja Blast Soda, a teal-colored soft drink known for its refreshingly bold tropical lime flavor and its status as a cult-favorite Mountain Dew brand extension. Applicable use cases include promoting quick-service restaurant (QSR) meal deals, targeting Gen Z and multicultural consumers for new beverage trials, or cross-selling complementary snacks such as chips and tacos. The lookback window for this segment is the last seven days.
Citrus Soda CPG Weekly Transactions › Beverages › Soft Drinks › Citrus: This segment targets consumers who have purchased 'Citrus Soda,' which includes refreshing carbonated soft drinks featuring tangy lemon, lime, orange, or grapefruit flavors. Use cases include promoting beverage multipacks, advertising complementary party snacks, or launching seasonal citrus-themed marketing campaigns. The lookback window for this segment is the last seven days.
Diet Citrus Soda CPG Weekly Transactions › Beverages › Soft Drinks › Citrus: This segment targets consumers who have purchased 'Diet Citrus Soda,' a sugar-free or low-calorie soft drink featuring refreshing citrus flavors like lemon, lime, or grapefruit. Applicable use cases include promoting new diet soda varieties, targeting shoppers with low-sugar snack pairings, or cross-selling with spirits as a zero-calorie cocktail mixer. The lookback window for this segment is the last seven days.
Diet Mountain Dew Citrus Soda CPG Weekly Transactions › Beverages › Soft Drinks › Citrus: This segment targets consumers who have purchased Diet Mountain Dew Citrus Soda, a low-calorie, caffeinated soft drink featuring the brand's signature bold citrus flavor and refreshing carbonation. Use cases include promoting health-conscious beverage alternatives, cross-selling with savory snacks or party supplies, and targeting individuals seeking on-the-go refreshment. The lookback window for this segment is the last seven days.
Mountain Dew Citrus Soda CPG Weekly Transactions › Beverages › Soft Drinks › Citrus: This segment targets consumers who have purchased Mountain Dew Citrus Soda, a popular citrus-flavored soft drink known for its high caffeine content and bold taste. Use cases include promoting new beverage flavors, cross-selling snacks, or targeting audiences interested in gaming and action sports. The lookback window for this segment is the last seven days.
Coca-Cola CPG Weekly Transactions › Beverages › Soft Drinks › Cola: This segment targets consumers who have purchased Coca-Cola, a globally recognized carbonated soft drink known for its distinct cola flavor. Applicable use cases include promoting soda fountain sales, seasonal marketing campaigns for household staples, or targeting fans of iconic beverage brands for cross-promotion with snacks and meals. The lookback window for this segment is the last seven days.
Coca-Cola Zero Sugar CPG Weekly Transactions › Beverages › Soft Drinks › Cola: This segment targets consumers who have purchased Coca-Cola Zero Sugar, a zero-sugar and zero-calorie soft drink designed to provide the classic, refreshing taste of original Coca-Cola without the sugar. Applicable use cases include promoting dietary-friendly snacks, cross-selling with meal deals, or launching new low-calorie beverage variants. The lookback window for this segment is the last seven days.
Diet Coke CPG Weekly Transactions › Beverages › Soft Drinks › Cola: This segment targets consumers who have purchased 'Diet Coke,' a sugar-free and no-calorie carbonated soft drink with a unique cola taste profile. Use cases include marketing low-calorie beverage options, promoting multi-pack sales for household inventory, and identifying customers for brand loyalty campaigns or competitive conquesting within the soft drink category. The lookback window for this segment is the last seven days.
Diet Pepsi CPG Weekly Transactions › Beverages › Soft Drinks › Cola: This segment targets consumers who have purchased Diet Pepsi, a zero-calorie and zero-sugar carbonated cola soft drink produced by PepsiCo known for its light and crisp taste. Use cases include targeting health-conscious shoppers looking for sugar-free beverage alternatives, promoting multi-pack stock-up offers for households, or cross-selling with snacks and meals for social occasions. The lookback window for this segment is the last seven days.
Pepsi Cola CPG Weekly Transactions › Beverages › Soft Drinks › Cola: This segment targets consumers who have purchased Pepsi Cola, a globally recognized carbonated soft drink known for its crisp taste and signature cola profile. Applicable use cases include promoting cross-category pairings with salty snacks or fast food, driving brand loyalty through competitive conquesting against other cola brands, and highlighting various packaging sizes for home or on-the-go consumption. The lookback window for this segment is the last seven days.
Pepsi Zero Sugar Cola Soda CPG Weekly Transactions › Beverages › Soft Drinks › Cola: This segment targets consumers who have purchased Pepsi Zero Sugar Cola Soda, a low-calorie, sugar-free soft drink designed to mimic the classic Pepsi taste using a blend of aspartame and acesulfame potassium. Use cases include promoting health-conscious beverage alternatives, advertising new flavor variants like Wild Cherry, or targeting competitive shoppers during retail events and social gatherings. The lookback window for this segment is the last seven days.
Zero Sugar Soda CPG Weekly Transactions › Beverages › Soft Drinks › Cola: This segment targets consumers who have purchased 'Zero Sugar Soda,' a category of carbonated beverages formulated to provide the traditional taste of cola without sugar or calories. Use cases include promoting health-oriented brand alternatives, targeting diet-specific marketing campaigns, or cross-selling low-calorie snacks and mixers. The lookback window for this segment is the last seven days.
Sprite CPG Weekly Transactions › Beverages › Soft Drinks › Lemon Lime: This segment targets consumers who have purchased Sprite, a popular lemon-lime flavored carbonated soft drink, within the Beverages category. Use cases include promoting competing soft drink brands, introducing new citrus-flavored beverages, or cross-selling snack items often consumed with soda. The lookback window for this segment is the last seven days.
Sprite Zero Sugar CPG Weekly Transactions › Beverages › Soft Drinks › Lemon Lime: This segment targets consumers who have purchased Sprite Zero Sugar, a popular calorie-free and caffeine-free lemon-lime soft drink, within the Beverages category. Use cases include promoting health-conscious beverage alternatives, advertising snack pairings for low-calorie refreshments, or targeting shoppers looking for crisp, lemon-lime flavored mixers. The lookback window for this segment is the last seven days.
Diet Dr Pepper Soda CPG Weekly Transactions › Beverages › Soft Drinks › Pepper: This segment targets consumers who have purchased Diet Dr Pepper Soda, a zero-calorie and sugar-free carbonated soft drink featuring the unique blend of 23 flavors. Use cases include promoting new flavor variants or limited-edition releases, cross-selling with snacks or meal-prep items for home consumption, and targeting brand-loyal shoppers with multi-pack or subscription offers. The lookback window for this segment is the last seven days.
Dr Pepper CPG Weekly Transactions › Beverages › Soft Drinks › Pepper: This segment targets consumers who have purchased Dr Pepper, a unique carbonated soft drink featuring a signature blend of 23 fruit and spice flavors. Use cases include targeting fans of college football for seasonal "Fansville" campaigns, promoting cross-category snack pairings like chips or fast food, and marketing new flavor extensions such as Creamy Coconut or Cherry to adventurous soda drinkers. The lookback window for this segment is the last seven days.
Dr Pepper Zero Sugar Soda CPG Weekly Transactions › Beverages › Soft Drinks › Pepper: This segment targets consumers who have purchased Dr Pepper Zero Sugar Soda, a calorie-free version of the classic pepper-style soft drink that delivers its signature blend of 23 flavors without the sugar. Use cases include promoting new zero-sugar product variants, cross-selling snack pairings such as salty snacks or nuts, and targeting health-conscious shoppers looking for sugar-free alternatives for social gatherings or daily consumption. The lookback window for this segment is the last seven days.
A&W Root Beer CPG Weekly Transactions › Beverages › Soft Drinks › Root Beer: This segment targets consumers who have purchased A&W Root Beer, a classic caffeine-free soda known for its rich, creamy taste and unique blend of herbs, spices, bark, and berries. Use cases include promoting complementary snack items like chips or pretzels, advertising ingredients for making root beer floats (such as vanilla ice cream), and targeting shoppers for family gatherings or movie nights. The lookback window for this segment is the last seven days.
Zero Sugar Root Beer CPG Weekly Transactions › Beverages › Soft Drinks › Root Beer: This segment targets consumers who have purchased Zero Sugar Root Beer, a sugar-free and low-calorie version of the classic sassafras-flavored beverage, often sweetened with natural or artificial alternatives to maintain its nostalgic taste profile. Applicable use cases include promoting new flavor innovations in the diet beverage category, offering pairings with low-calorie meals or fast-casual dining, and targeting fitness-oriented demographics seeking refreshment without sugar intake. The lookback window for this segment is the last seven days.
Flavored CPG Weekly Transactions › Beverages › Sparkling Water: This segment targets consumers who have purchased flavored sparkling water, a carbonated beverage infused with natural fruit essences and zero added sugar. Use cases include promoting health-conscious beverage brands, cross-selling with better-for-you snacks, and targeting consumers seeking low-calorie alternatives to sodas and juice drinks. The lookback window for this segment is the last seven days.
Black Cherry Sparkling Water CPG Weekly Transactions › Beverages › Sparkling Water › Flavored: This segment targets consumers who have purchased Black Cherry Sparkling Water, a flavored carbonated beverage known for its crisp taste and natural fruit essence without added sugars or calories. Use cases include promoting healthy beverage alternatives, advertising new flavor variations in the sparkling water category, or cross-selling complementary snack items for health-conscious shoppers. The lookback window for this segment is the last seven days.
Strawberry Sparkling Water CPG Weekly Transactions › Beverages › Sparkling Water › Flavored: This segment targets consumers who have purchased Strawberry Sparkling Water, a refreshing and calorie-free beverage that combines carbonated water with natural strawberry flavor. Use cases include promoting healthy lifestyle choices, offering seasonal fruit-themed beverage bundles, or cross-selling complementary snacks for light refreshments. The lookback window for this segment is the last seven days.
Energy Drinks CPG Weekly Transactions › Beverages › Sports Drinks: This segment targets consumers who have purchased Energy Drinks within the Sports Drinks category, which are beverages containing stimulant compounds, usually caffeine, marketed as providing mental and physical stimulation. Use cases include promoting new flavor launches, targeting gamers or athletes needing a performance boost, and cross-selling healthy snacks or hydration products. The lookback window for this segment is the last seven days.
Flavored CPG Weekly Transactions › Beverages › Sports Drinks: This segment targets consumers who have purchased flavored Sports Drinks, which are beverages designed to help athletes and active individuals rehydrate and replenish electrolytes, carbohydrates, and other nutrients lost during exercise. Use cases include promoting new flavor launches, marketing to fitness enthusiasts for post-workout recovery, or cross-selling complementary athletic gear and health supplements. The lookback window for this segment is the last seven days.
No Calorie CPG Weekly Transactions › Beverages › Sports Drinks: This segment targets consumers who have purchased No Calorie Sports Drinks, which are beverages designed to provide hydration and replenish electrolytes without added sugars or calories. Use cases include promoting new flavor launches, offering bulk discounts for gym-goers, and cross-selling fitness apparel or wellness supplements. The lookback window for this segment is the last seven days.
Reduced Calorie CPG Weekly Transactions › Beverages › Sports Drinks: This segment targets consumers who have purchased reduced-calorie Sports Drinks, such as Gatorade G2 or other low-calorie electrolyte beverages, which are designed to provide hydration and replenish essential minerals like sodium and potassium with fewer carbohydrates and calories than traditional sports drinks. Use cases include promoting products to health-conscious athletes, offering refreshments for active lifestyle programs, or marketing convenient hydration solutions for light-to-moderate exercise and everyday recovery. The lookback window for this segment is the last seven days.
Regular Calorie CPG Weekly Transactions › Beverages › Sports Drinks: This segment targets consumers who have purchased regular calorie 'Sports Drinks,' which are beverages specifically formulated with electrolytes and carbohydrates to help athletes and active individuals rehydrate and refuel during or after physical exertion. Use cases include promoting new flavor launches, marketing bulk-buy deals for sports teams or gym-goers, and cross-selling fitness apparel or workout supplements. The lookback window for this segment is the last seven days.
Unflavored CPG Weekly Transactions › Beverages › Sports Drinks: This segment targets consumers who have purchased unflavored Sports Drinks, which are beverages formulated to help athletes and active individuals rehydrate by replacing water, electrolytes, and energy lost during exercise without added flavorings. Use cases include promoting clean-label hydration products, cross-selling performance supplements or fitness apparel, and targeting health-conscious consumers who prefer functional drinks without artificial flavors or colors. The lookback window for this segment is the last seven days.
Fruit Punch Sports Drink CPG Weekly Transactions › Beverages › Sports Drinks › Regular Calorie: This segment targets consumers who have purchased Fruit Punch Sports Drink, a regular-calorie functional beverage designed to provide rehydration and replace essential minerals and carbohydrates lost during physical exercise. Applicable use cases include promoting pre-workout hydration solutions, cross-selling complementary athletic gear or healthy snacks, and targeting individuals engaged in prolonged vigorous physical activity. The lookback window for this segment is the last seven days.
Gatorade Cool Blue CPG Weekly Transactions › Beverages › Sports Drinks › Regular Calorie: This segment targets consumers who have purchased Gatorade Cool Blue, a popular regular-calorie sports drink featuring a classic blue raspberry flavor and electrolytes designed for rehydration and fueling athletic performance. Use cases include promoting complementary hydration products, cross-selling healthy snacks or athletic apparel, and targeting active individuals or sports enthusiasts for seasonal fitness campaigns. The lookback window for this segment is the last seven days.
Electrolyte Water CPG Weekly Transactions › Beverages › Value Add Water › Flavored: This segment targets consumers who have purchased Electrolyte Water, a beverage infused with electrically charged minerals such as sodium, potassium, and magnesium designed to enhance cellular hydration and support bodily functions. Use cases include promoting products to athletes for exercise recovery, targeting individuals in hot climates to prevent heatstroke, or advertising rehydration solutions for those recovering from illness. The lookback window for this segment is the last seven days.
Alkaline Water CPG Weekly Transactions › Beverages › Value Add Water › Unflavored: This segment targets consumers who have purchased Alkaline Water, a type of value-added water with a higher pH level than regular tap water, often marketed for its potential health benefits and superior hydration properties. Use cases include promoting premium health and wellness products, marketing to fitness enthusiasts or athletes, and cross-selling other high-end beverage options or nutritional supplements. The lookback window for this segment is the last seven days.
Distilled Water CPG Weekly Transactions › Beverages › Water: This segment targets consumers who have purchased Distilled Water, a highly purified form of water produced through the distillation process to remove minerals, chemicals, and other impurities. Use cases include promoting its use in household appliances like steam irons and humidifiers to prevent mineral buildup and targeting automotive enthusiasts for use in engine cooling systems. The lookback window for this segment is the last seven days.
Spring Water CPG Weekly Transactions › Beverages › Water: This segment targets consumers who have purchased Spring Water, a natural and mineral-rich beverage sourced from underground aquifers. Use cases include promoting premium or eco-friendly water brands, cross-selling bulk formats for household use, and marketing portable, single-serve options for on-the-go lifestyles. The lookback window for this segment is the last seven days.
Berry CPG Weekly Transactions › Beverages › Water - Non Carbonated Flavored: This segment targets consumers who have purchased Berry-flavored Non-Carbonated Water, a refreshing and often low-calorie beverage option that combines the hydration of still water with the natural sweetness of various berry infusions. Use cases include promoting new flavor profiles or brand launches in the flavored water category, advertising electrolyte-enhanced or vitamin-fortified variants to fitness enthusiasts, and cross-selling healthy snacks or portable lunch items. The lookback window for this segment is the last seven days.
Artesian Water CPG Weekly Transactions › Beverages › Water - Non Carbonated Plain: This segment targets consumers who have purchased Artesian Water, a specific type of non-carbonated plain water that flows naturally from underground aquifers to the surface due to intense geological pressure. Use cases include promoting premium bottled water brands, cross-selling high-end health and wellness products, or targeting eco-conscious consumers interested in naturally sourced beverages. The lookback window for this segment is the last seven days.
Unflavored CPG Weekly Transactions › Beverages › Water - Sparkling Carbonated Plain: This segment targets consumers who have purchased unflavored 'Water - Sparkling & Carbonated Plain,' which includes carbonated mineral water, seltzer, and club soda without added flavorings. Use cases include promoting new brand entries in the sparkling water category, advertising healthy beverage alternatives to soda, or cross-selling items for home bar setups such as spirits and garnishes. The lookback window for this segment is the last seven days.
Bottled Water CPG Weekly Transactions › Beverages › Water › Drinking Water: This segment targets consumers who have purchased Bottled Water, a convenient and portable source of purified or spring drinking water. Applicable use cases include promoting bulk-pack discounts for families, advertising premium or alkaline water brands, cross-selling eco-friendly reusable bottles, or targeting health-conscious shoppers focused on hydration. The lookback window for this segment is the last seven days.
Great Value Purified Drinking Water CPG Weekly Transactions › Beverages › Water › Drinking Water: This segment targets consumers who have purchased Great Value Purified Drinking Water, a private-label bottled water product that has been processed by distillation, deionization, reverse osmosis, or other suitable processes to meet the definition of purified water. Use cases include promoting bulk water purchases for household hydration, advertising reusable water bottle accessories, or cross-selling quick-prep meal kits and drink enhancers. The lookback window for this segment is the last seven days.
Purified Drinking Water CPG Weekly Transactions › Beverages › Water › Drinking Water: This segment targets consumers who have purchased Purified Drinking Water, a beverage that has undergone processes like distillation, deionization, or reverse osmosis to remove impurities and contaminants. Use cases include promoting bulk water purchases for household use, advertising eco-friendly reusable bottles, or cross-selling electrolyte enhancers and drink mixes. The lookback window for this segment is the last seven days.
Natural Spring Water CPG Weekly Transactions › Beverages › Water › Spring Water: This segment targets consumers who have purchased Natural Spring Water, which is water derived from an underground formation from which water flows naturally to the surface of the earth. Use cases include promoting bulk-pack water for household hydration, cross-selling eco-friendly reusable bottles, or marketing to health-conscious individuals focused on pure, mineral-rich hydration. The lookback window for this segment is the last seven days.
Breads Buns - Breadsticks CPG Weekly Transactions › Bread: This segment targets consumers who have purchased Breadsticks, which include both soft, doughy varieties and crisp, dry-baked styles often seasoned with garlic, herbs, or cheese. Use cases include promoting complementary products such as pasta sauces, marinara dips, or Italian-style meal kits, and cross-selling them as a side dish for pizza nights or family dinners. The lookback window for this segment is the last seven days.
Breadsticks CPG Weekly Transactions › Bread: This segment targets consumers who have purchased breadsticks, a long, thin stick-shaped bread product commonly served as a dinner side. Use cases include promoting Italian-inspired meal pairings, cross-selling with pasta sauces and soups, and targeting shoppers for dinner side dish and restaurant-style meal promotions. The lookback window for this segment is the last seven days.
Crusty Sourdough CPG Weekly Transactions › Bread › Breads Buns - Sourdough: This segment targets consumers who have purchased 'Breads & Buns - Sourdough,' specifically 'Crusty Sourdough,'. Use cases include promoting complementary products like specialty cheeses, high-quality deli meats, or balsamic oils and dips. The lookback window for this segment is the last seven days.
Crusty Garlic CPG Weekly Transactions › Bread › Crusty Hot Hearth Bread: This segment targets consumers who have recently purchased crusty garlic bread, including baked garlic bread loaves and half-loaves sold in the bakery and bread section. Use cases include promoting garlic bread brands as a meal complement alongside pasta, soup, and pizza promotions, advertising garlic bread products to consumers who regularly purchase Italian and comfort food meal accompaniments, and reaching households that frequently purchase specialty bread items. The lookback window for this segment is the last seven days.
Crusty Sourdough CPG Weekly Transactions › Bread › Crusty Hot Hearth Bread: This segment targets consumers who have recently purchased crusty sourdough bread, including artisan and hearth-baked sourdough loaves. Use cases include promoting sourdough bread brands to artisan bread enthusiasts, advertising crusty sourdough as a complement to soups, cheese, and antipasto products, and reaching consumers who prefer specialty and fermented bread varieties. The lookback window for this segment is the last seven days.
French Bread CPG Weekly Transactions › Bread › Crusty Hot Hearth Bread › Crusty French: This segment targets consumers who have purchased French Bread, a classic crusty hot hearth bread known for its crisp crust and soft, airy interior, typically used for sandwiches or as an accompaniment to meals. Use cases include promoting complementary products like specialty butters, olive oils, and dipping herbs, or advertising ingredients for gourmet sandwiches and bruschetta. The lookback window for this segment is the last seven days.
Five Cheese Texas Toast CPG Weekly Transactions › Bread › Crusty Hot Hearth Bread › Other Crusty Bread: This segment targets consumers who have purchased Five Cheese Texas Toast, a frozen or fresh bakery product featuring thick-cut bread topped with a savory blend of five cheeses and garlic herb butter. Use cases include promoting complementary Italian-style frozen entrees, advertising quick meal-side solutions for busy families, or cross-selling salad kits and pasta sauces. The lookback window for this segment is the last seven days.
Texas Toast CPG Weekly Transactions › Bread › Crusty Hot Hearth Bread › Other Crusty Bread: This segment targets consumers who have purchased Texas Toast, a type of thick-cut bread often seasoned with garlic and butter, within the Other Crusty Bread category. Use cases include promoting complementary items like pasta, frozen entrees, or grilling meats, and advertising new savory bread varieties for easy side dishes. The lookback window for this segment is the last seven days.
English Muffins CPG Weekly Transactions › Bread › English Muffins and Crumpets: This segment targets consumers who have purchased English Muffins, a round, yeast-leavened flatbread known for its distinctive nooks and crannies and chewy texture. Use cases include promoting breakfast essentials like butter, jams, and eggs, advertising ingredients for specialty dishes like Eggs Benedict, or cross-selling coffee and juice. The lookback window for this segment is the last seven days.
Multigrain CPG Weekly Transactions › Bread › Sandwich Bread: This segment targets consumers who have recently purchased multigrain sandwich bread, a popular bread variety known for its nutritional profile with multiple whole grains and seeds. Use cases include promoting multigrain bread brands to health-conscious consumers and whole grain advocates, marketing this bread variety to shoppers focused on fiber and nutritional content, and reaching households that regularly purchase better-for-you bread options. The lookback window for this segment is the last seven days.
Remaining Sandwich Bread CPG Weekly Transactions › Bread › Sandwich Bread: This segment targets consumers who have recently purchased various sandwich bread varieties not falling into a specific subcategory, including specialty, artisan, and alternative-format sandwich loaves. Use cases include promoting bread brands to everyday sandwich makers, advertising specialty bread varieties to consumers seeking premium or unique bread options, and reaching households with frequent bread and bakery product purchases. The lookback window for this segment is the last seven days.
White CPG Weekly Transactions › Bread › Sandwich Bread: This segment targets consumers who have purchased White Sandwich Bread, a classic, soft-textured staple used for sandwiches, toast, and various household meals. Use cases include promoting complementary items like deli meats, cheeses, spreads, and jams, or advertising back-to-school lunch essentials. The lookback window for this segment is the last seven days.
Butter Bread CPG Weekly Transactions › Bread › Sandwich Bread › Remaining Grain: This segment targets consumers who have purchased 'Butter Bread,' an enriched sandwich bread known for its soft texture and rich, buttery flavor. Use cases include promoting premium deli meats and cheeses, gourmet spreads, or ingredients for indulgent breakfast recipes like French toast. The lookback window for this segment is the last seven days.
Honey Wheat Bread CPG Weekly Transactions › Bread › Sandwich Bread › Wheat: This segment targets consumers who have purchased Honey Wheat Bread, a popular sandwich bread known for its soft texture and the subtle sweetness of honey combined with the nutritional benefits of wheat. Use cases include promoting complementary sandwich fillings like deli meats and cheeses, advertising breakfast spreads such as butter or jam, and cross-selling other wholesome bakery products. The lookback window for this segment is the last seven days.
Sara Lee Honey Wheat Bread CPG Weekly Transactions › Bread › Sandwich Bread › Wheat: This segment targets consumers who have purchased Sara Lee Honey Wheat Bread, a popular branded loaf known for its soft texture and touch of honey sweetness. Use cases include promoting complementary products like deli meats, cheeses, nut butters, and jams, or advertising new varieties and health-focused offerings from the Sara Lee brand. The lookback window for this segment is the last seven days.
Whole Wheat Bread CPG Weekly Transactions › Bread › Sandwich Bread › Wheat: This segment targets consumers who have purchased Whole Wheat Bread, a staple bakery product made with whole grain flour, offering a denser texture and higher fiber content than white bread. Applicable use cases include promoting healthy eating initiatives, cross-selling organic or natural spreads, and targeting shoppers interested in nutritious sandwich components or breakfast items. The lookback window for this segment is the last seven days.
Clover Valley Enriched White Sandwich Bread CPG Weekly Transactions › Bread › Sandwich Bread › White: This segment targets consumers who have purchased Clover Valley Enriched White Sandwich Bread, a soft, pre-sliced staple loaf known for being a cholesterol-free and versatile meal component. Use cases include promoting complementary deli meats and cheeses for sandwiches, cross-selling breakfast spreads like jams or butter, and targeting shoppers looking for affordable, fresh-packed bakery staples. The lookback window for this segment is the last seven days.
Italian Bread CPG Weekly Transactions › Bread › Sandwich Bread › White: This segment targets consumers who have purchased Italian Bread, a versatile white sandwich bread known for its soft texture and golden crust. Use cases include promoting complementary products like deli meats, cheeses, and gourmet spreads, or advertising Italian-style meal essentials such as pasta sauces and olive oils. The lookback window for this segment is the last seven days.
Cereal CPG Weekly Transactions › Breakfast Cereal: This segment targets consumers who have purchased products in the Cereal category, which includes a wide variety of breakfast grains such as ready-to-eat cold cereals, hot cereals like oatmeal, and granola. Applicable use cases include promoting milk and milk alternatives, advertising fruit toppings or yogurt, and marketing breakfast bars or other on-the-go morning snacks. The lookback window for this segment is the last seven days.
Chewing Gum - Bubble Gum CPG Weekly Transactions › Candy Gum Mints: This segment targets consumers who have purchased 'Chewing Gum - Bubble Gum' within the 'Candy, Gum, Mints' category. Applicable use cases include promoting new flavor variations, targeting impulse buyers for checkout-lane displays, or offering multipack discounts for family-oriented snacks. The lookback window for this segment is the last seven days.
Chewing Gum - Sugar Free/Sugarless All Flavors CPG Weekly Transactions › Candy Gum Mints: This segment targets consumers who have purchased sugar-free or sugarless chewing gum in various flavors, including mint, fruit, and bubble gum. Use cases include promoting multipacks for convenience, advertising new flavor launches, or cross-selling oral care products like toothbrushes and mouthwash. The lookback window for this segment is the last seven days.
Chocolate CPG Weekly Transactions › Candy Gum Mints: This segment targets consumers who have recently purchased chocolate candy products, including chocolate bars, truffles, and chocolate confections across a range of price points and brands. Use cases include promoting chocolate candy brands to sweet snack enthusiasts, advertising premium and seasonal chocolate products around holidays, and reaching consumers who regularly purchase chocolate as a treat or gift item. The lookback window for this segment is the last seven days.
Multi Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Assorted/Variety Pack: This segment targets consumers who have purchased 'Candy - Assorted/Variety Packs' in multi-serve packaging, which includes various assortments of sweets intended for sharing or multiple sittings. Use cases include promoting seasonal candy bags, marketing snack options for parties or family gatherings, and cross-selling items like beverages or party decorations. The lookback window for this segment is the last seven days.
Single Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Assorted/Variety Pack: This segment targets consumers who have purchased 'Candy - Assorted/Variety Pack' in a single-serve format, which includes small, portable bags or containers featuring a mix of different sweets typically found in checkout lanes or convenience sections. Use cases include promoting point-of-purchase impulse buys, cross-selling with beverages for snack pairings, or advertising new variety combinations to consumers seeking small-scale indulgence. The lookback window for this segment is the last seven days.
Multi Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Candy Bar: This segment targets consumers who have purchased multi-serve candy bars, which typically include larger packages or sharing-sized bags of individually wrapped chocolate bars or snack-sized treats. Applicable use cases include promoting bulk-buy discounts, advertising new variety packs for family consumption, or cross-selling with other pantry staples for home movie nights. The lookback window for this segment is the last seven days.
Single Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Candy Bar: This segment targets consumers who have purchased single-serve candy bars within the Candy, Gum, and Mints category. Applicable use cases include promoting new flavor launches, driving impulse purchases at checkout, or cross-selling with beverages. The lookback window for this segment is the last seven days.
Multi Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Caramels Toffee Fudge: This segment targets consumers who have purchased multi-serve 'Candy - Caramels, Toffee & Fudge,' which includes larger-format bags or containers of these rich, buttery confections. Use cases include promoting baking essentials like nuts and chocolate, advertising seasonal confectionery gift sets, or targeting households preparing for holidays and social gatherings. The lookback window for this segment is the last seven days.
Single Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Caramels Toffee Fudge: This segment targets consumers who have purchased single-serve 'Candy - Caramels, Toffee & Fudge' products, which include rich, creamy confections such as chewy caramels, buttery toffee bits, and smooth fudge in convenient individual portions. Use cases include promoting new flavor launches like salted caramel or chocolate-layered varieties, offering impulse-buy discounts at checkout, or cross-selling with gift tins and holiday-themed treats for small gatherings. The lookback window for this segment is the last seven days.
Multi Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Chewy: This segment targets consumers who have purchased "Candy - Chewy" in "Multi Serve" packaging, which includes larger, often resealable bags of fruit-flavored or gummy candies designed for sharing or multiple snacking occasions. Applicable use cases include promoting party-sized snack varieties, cross-selling with other movie-night essentials, or advertising new multi-texture fusions. The lookback window for this segment is the last seven days.
Single Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Chewy: This segment targets consumers who have purchased single-serve chewy candy, a category including popular items like gummy bears, fruit chews, and taffy sold in individual portions. Applicable use cases include promoting new flavor varieties, advertising seasonal or limited-edition candy launches, and cross-selling complementary snacks or beverages. The lookback window for this segment is the last seven days.
Multi Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Hard: This segment targets consumers who have purchased multi-serve packages of hard candy, such as peppermints, butterscotch, or fruit-flavored drops, within the Candy, Gum, Mints category. Applicable use cases include promoting seasonal candy rotations, introducing new sugar-free varieties, or cross-selling with other pantry staples. The lookback window for this segment is the last seven days.
Single Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Hard: This segment targets consumers who have purchased 'Candy - Hard' in single-serve packaging, which includes products like lollipops, lozenges, and individual hard-boiled sweets designed for immediate consumption. Use cases include promoting new flavor launches, driving impulse purchases, or cross-selling with other convenience items like bottled water or snacks. The lookback window for this segment is the last seven days.
Multi Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Licorice Twists: This segment targets consumers who have purchased Multi Serve 'Candy - Licorice & Twists,' which includes larger, shareable packages of chewy, rope-like confectionery in various flavors such as traditional black licorice, strawberry, and cherry. Use cases include promoting movie night snack bundles, cross-selling other candy or beverage products for family gatherings, or advertising bulk purchase discounts for heavy users. The lookback window for this segment is the last seven days.
Multi Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Lollipops: This segment targets consumers who have purchased 'Candy - Lollipops' in multi-serve packaging, which includes bulk bags or variety packs of hard candy on sticks. Applicable use cases include promoting seasonal candy sales, advertising party supplies for birthdays or events, and cross-selling other snacks or confectioneries. The lookback window for this segment is the last seven days.
Single Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Lollipops: This segment targets consumers who have purchased single-serve lollipops, which are individual hard candies on a stick typically available in a variety of fruit or novelty flavors and purchased for quick consumption or as small treats. Use cases include promoting new flavor launches in the confectionery category, advertising seasonal or holiday-themed lollipops, and targeting shoppers for impulse-buy promotions. The lookback window for this segment is the last seven days.
Multi Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Other: This segment targets consumers who have purchased 'Candy' in multi-serve packaging, which includes various non-chocolate confectionery items such as hard candies, fruit chews, and licorice designed for sharing. Use cases include promoting bulk snack options for families, advertising seasonal candy varieties, or cross-selling with entertainment-related products like popcorn for movie nights. The lookback window for this segment is the last seven days.
Single Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Other: This segment targets consumers who have purchased 'Candy - Other' in single-serve packaging, which includes a variety of individual-sized sweets, specialty confections, and miscellaneous candies typically found at checkout counters. Applicable use cases include promoting new flavor launches, seasonal candy varieties, or cross-selling with beverages for a quick snack combination. The lookback window for this segment is the last seven days.
Multi Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Peanut Butter Flavored Candy Cups Bars: This segment targets consumers who have purchased multi-serve packages of peanut butter flavored candies, cups, and bars, which are popular sweet treats combining savory peanut butter with chocolate or other candy coatings. Use cases include promoting bulk or family-sized snack options for parties and gatherings, advertising new flavor variations or limited-edition shapes, and cross-selling complementary movie-night essentials like popcorn or soft drinks. The lookback window for this segment is the last seven days.
Single Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Peanut Butter Flavored Candy Cups Bars: This segment targets consumers who have purchased single-serve peanut butter flavored candy, cups, and bars, which are popular convenience-sized treats featuring the classic combination of peanut butter and chocolate. Use cases include promoting new product variations or limited-edition flavors, cross-selling beverages for a complete snack-on-the-go, and targeting high-frequency candy purchasers for brand loyalty campaigns. The lookback window for this segment is the last seven days.
Single Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Peppermint: This segment targets consumers who have purchased single-serve peppermint candy, which includes products like peppermint discs, hard candies, and breath-freshening mints. Applicable use cases include promoting new confectionery items, targeting impulse purchasers, or advertising oral hygiene products. The lookback window for this segment is the last seven days.
Multi Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Promotional Seasonal: This segment targets consumers who have purchased 'Candy - Promotional & Seasonal' products in multi-serve sizes, which includes bulk or family-sized holiday-themed treats, limited-edition seasonal flavors, and promotional candy assortments typically associated with events like Halloween, Easter, or Christmas. Use cases include promoting seasonal inventory clearance, advertising upcoming holiday product launches, or cross-selling party supplies and decorations for festive gatherings. The lookback window for this segment is the last seven days.
Single Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Promotional Seasonal: This segment targets consumers who have purchased single-serve promotional or seasonal candy, such as Easter-themed chocolate bunnies, jelly beans, or holiday-specific marshmallow treats, within the 'Candy, Gum, Mints' category. Use cases include promoting new seasonal flavor launches, targeting shoppers for holiday basket fillers or small gifts, and cross-selling with related event supplies or everyday confectionery. The lookback window for this segment is the last seven days.
Multi Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Soft Gummies: This segment targets consumers who have purchased multi-serve packages of soft and gummy candies, such as gummy bears, worms, or fruit-flavored chews. Use cases include promoting new flavor varieties, advertising seasonal or holiday-themed gummy shapes, and cross-selling complementary snacks like popcorn or beverages for entertainment occasions. The lookback window for this segment is the last seven days.
Single Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Soft Gummies: This segment targets consumers who have purchased single-serve 'Candy - Soft & Gummies,' which includes chewy, gelatin-based treats like gummy bears, worms, rings, and fruit-flavored jellies in convenient, individual packaging. Use cases include promoting new flavor launches or seasonal shapes, targeting on-the-go snackers, and cross-selling complementary products like beverages or salty snacks for road trips and movie nights. The lookback window for this segment is the last seven days.
Multi Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Sour Tart: This segment targets consumers who have purchased 'Candy - Sour & Tart' in multi-serve packaging, which includes larger bags or containers of tangy, acidic, or sharp-flavored confections designed for sharing or multiple uses. Applicable use cases include promoting new flavor varieties, advertising snack options for movie nights or parties, and cross-selling with other party supplies. The lookback window for this segment is the last seven days.
Single Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Sour Tart: This segment targets consumers who have purchased single-serve 'Candy - Sour & Tart' products, which includes tangy, acidic, or sharp-flavored confections often packaged for individual consumption. Applicable use cases include promoting new flavor launches, offering discounts on impulse-buy items near checkout, or cross-selling with refreshing beverages. The lookback window for this segment is the last seven days.
Single Serve CPG Weekly Transactions › Candy Gum Mints › Candy - Taffy: This segment targets consumers who have purchased single-serve taffy, a chewy and sweet confection typically sold in individual portions or small packs for immediate consumption. Applicable use cases include promoting new flavor launches, driving impulse purchases at retail checkouts, or cross-selling with other grab-and-go snack and beverage items. The lookback window for this segment is the last seven days.
Regular CPG Weekly Transactions › Candy Gum Mints › Chewing Gum - Mints: This segment targets consumers who have purchased chewing gum or mints categorized as 'Regular' within the 'Candy, Gum, Mints' category. Applicable use cases include promoting new flavor launches, cross-selling with oral care products, or targeting consumers in need of on-the-go refreshment. The lookback window for this segment is the last seven days.
Sugar Free CPG Weekly Transactions › Candy Gum Mints › Chewing Gum - Mints: This segment targets consumers who have purchased sugar-free chewing gum or mints, which are popular confectionery items often used for breath freshening or as a low-calorie snack alternative. Use cases include promoting dental health products, advertising new flavor launches, or cross-selling to health-conscious shoppers looking for sugar-free options. The lookback window for this segment is the last seven days.
Multi Serve CPG Weekly Transactions › Candy Gum Mints › Chewing Gum - Other Flavors: This segment targets consumers who have purchased 'Chewing Gum - Other Flavors' in multi-serve packaging, which includes a variety of non-traditional gum flavors such as fruit, cinnamon, or dessert-inspired options in larger quantities like bottles or multi-packs. Use cases include promoting new flavor innovations, offering bulk purchase incentives, or cross-selling with other checkout-aisle snacks and beverages. The lookback window for this segment is the last seven days.
Regular CPG Weekly Transactions › Candy Gum Mints › Chewing Gum - Other Flavors: This segment targets consumers who have recently purchased chewing gum in non-mint flavors, including fruit, cinnamon, and specialty flavored gum products. Use cases include promoting flavored chewing gum brands to gum enthusiasts who prefer variety beyond mint, advertising limited-edition and novelty gum flavors to adventurous buyers, and reaching consumers who purchase gum as a regular impulse buy. The lookback window for this segment is the last seven days.
Single Serve CPG Weekly Transactions › Candy Gum Mints › Chewing Gum - Other Flavors: This segment targets consumers who have purchased single-serve chewing gum in non-traditional or 'other' flavors, such as fruit, cinnamon, or dessert-inspired varieties, excluding standard mint. Use cases include promoting new flavor launches within the gum category, cross-selling other impulse-buy snacks and beverages, or targeting shoppers during high-traffic travel and commuting periods. The lookback window for this segment is the last seven days.
Multi Serve CPG Weekly Transactions › Candy Gum Mints › Chocolate: This segment targets consumers who have purchased multi-serve chocolate products within the Candy, Gum, and Mints category. Applicable use cases include promoting seasonal candy offerings, advertising family-sized snack options, or cross-selling complementary party supplies and pantry staples. The lookback window for this segment is the last seven days.
Multi Serve CPG Weekly Transactions › Candy Gum Mints › Chocolate - Chocolate Bars Confection: This segment targets consumers who have purchased multi-serve chocolate products, which include larger bags of chocolate bars, miniatures, or various confections intended for sharing or pantry stocking. Use cases include promoting seasonal or holiday candy offerings, marketing bulk purchases for family gatherings or parties, and cross-selling with movie-night snacks or gift baskets. The lookback window for this segment is the last seven days.
Single Serve CPG Weekly Transactions › Candy Gum Mints › Chocolate - Chocolate Bars Confection: This segment targets consumers who have purchased 'Chocolate - Chocolate Bars & Confection' in a 'Single Serve' format, which includes individual-sized treats designed for immediate consumption. Use cases include promoting new product launches or limited-edition flavors, cross-selling with snacks and beverages for on-the-go consumption, and driving impulse purchases through targeted offers. The lookback window for this segment is the last seven days.
Chocolate and Caramel Candy CPG Weekly Transactions › Candy Gum Mints › Chocolate › Multi Serve: This segment targets consumers who have purchased Chocolate and Caramel Candy in multi-serve packaging, which includes various bite-sized or bar-form confections that combine rich chocolate with smooth caramel. Applicable use cases include promoting new flavor variations, offering discounts on bulk or family-sized packs for sharing and movie nights, and cross-selling complementary snacks or beverages. The lookback window for this segment is the last seven days.
Milk Chocolate Candies CPG Weekly Transactions › Candy Gum Mints › Chocolate › Multi Serve: This segment targets consumers who have purchased Milk Chocolate Candies in a multi-serve format, typically referring to larger bags or containers intended for sharing or multiple uses. Applicable use cases include promoting seasonal candy offerings, cross-selling baking ingredients, or targeting shoppers preparing for social gatherings and holidays. The lookback window for this segment is the last seven days.
Milk Chocolate Candy Bar CPG Weekly Transactions › Candy Gum Mints › Chocolate › Multi Serve: This segment targets consumers who have purchased 'Milk Chocolate Candy Bar' products in a multi-serve format, which are larger-sized chocolate bars or multipacks designed for sharing or extended consumption. Use cases include promoting bulk-buy discounts, advertising for family movie nights or social gatherings, and cross-selling with other snacks or baking ingredients. The lookback window for this segment is the last seven days.
Peanut Butter Cups CPG Weekly Transactions › Candy Gum Mints › Chocolate › Multi Serve: This segment targets consumers who have purchased Peanut Butter Cups, a popular chocolate confection featuring a creamy peanut butter filling encased in a milk, dark, or white chocolate shell, specifically in multi-serve or bulk packaging. Use cases include promoting new flavor variations or limited edition releases, cross-selling complementary movie-night snacks and beverages, or targeting shoppers for holiday-themed candy bowls and party planning. The lookback window for this segment is the last seven days.
Peanut Chocolate Candy CPG Weekly Transactions › Candy Gum Mints › Chocolate › Multi Serve: This segment targets consumers who have purchased Peanut Chocolate Candy in multi-serve packaging, which includes chocolate-covered peanuts or peanut-filled chocolate gems designed for sharing. Use cases include promoting snacks for movie nights, cross-selling baking ingredients for desserts, or targeting shoppers for social gatherings and party favors. The lookback window for this segment is the last seven days.
Peanut Milk Chocolate Candy CPG Weekly Transactions › Candy Gum Mints › Chocolate › Multi Serve: This segment targets consumers who have purchased Peanut Milk Chocolate Candy, a popular confection featuring roasted peanuts dipped in smooth milk chocolate and often finished with a colorful candy shell. Use cases include promoting complementary snack items like popcorn or sodas, advertising seasonal candy variations, and targeting shoppers preparing for social gatherings or family events. The lookback window for this segment is the last seven days.
Snickers Minis CPG Weekly Transactions › Candy Gum Mints › Chocolate › Multi Serve: This segment targets consumers who have purchased Snickers Minis, a bite-sized chocolate treat featuring the classic combination of roasted peanuts, nougat, and caramel coated in smooth milk chocolate. Use cases include promoting complementary items like beverages or other party snacks, advertising seasonal candy varieties, and targeting shoppers for movie nights or family events. The lookback window for this segment is the last seven days.
Kinder Joy Egg CPG Weekly Transactions › Candy Gum Mints › Chocolate › Single Serve: This segment targets consumers who have purchased a Kinder Joy Egg, a unique treat featuring two separately sealed halves: one containing layers of cocoa and sweet milk creams with two crispy wafer bites, and the other containing a surprise mystery toy. Use cases include promoting new toy collection launches, targeting parents for impulse "reward" purchases or party favors, and cross-selling other single-serve confectionery or seasonal basket stuffers. The lookback window for this segment is the last seven days.

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