InMarket Syndicated Audience Segments

Dog Treats CPG Weekly Transactions › Pet Care › Dog Food: This segment targets consumers who have purchased dog treats, which are specialized snacks designed for rewarding, training, or supplementing a dog's diet. Applicable use cases include targeting pet owners for brand loyalty programs, promoting new treat varieties, or marketing to households during peak pet-gifting seasons. The lookback window for this segment is the last seven days.
Dog Care CPG Weekly Transactions › Pets: This segment targets consumers who have purchased dog care products, which include essential items for the grooming, hygiene, and health maintenance of dogs, such as shampoos, brushes, dental care kits, and flea or tick treatments. Applicable use cases include promoting new pet wellness or grooming arrivals, driving brand loyalty for recurring hygiene needs, and cross-selling with related categories like premium dog food, treats, or toys. The lookback window for this segment is the last seven days.
Original CPG Weekly Transactions › Pizza › Frozen Pizza - Deluxe Supreme: This segment targets consumers who have purchased original-style deluxe or supreme frozen pizzas, which typically feature a savory combination of multiple toppings such as pepperoni, sausage, bell peppers, onions, and mushrooms. Applicable use cases include promoting complementary beverages and snacks for at-home dining occasions, cross-selling other frozen meal or pizza brands, and targeting families for movie night or game day campaigns. The lookback window for this segment is the last seven days.
Other CPG Weekly Transactions › Pizza › Multi Serve: This segment targets consumers who have recently purchased multi-serve pizza in a variety of styles not fitting into the standard categories, including unique crust types and topping combinations. Use cases include promoting specialty and private label pizza brands to frozen pizza shoppers, advertising unique-format multi-serve pizza products to consumers seeking variety in frozen pizza, and reaching households with regular frozen pizza consumption. The lookback window for this segment is the last seven days.
Rising CPG Weekly Transactions › Pizza › Multi Serve: This segment targets consumers who have recently purchased rising crust multi-serve frozen pizza, including deep-dish and high-rising pizza varieties that bake to a thicker crust. Use cases include promoting rising crust pizza brands to households that prefer thick-crust pizza, advertising multi-serve pizza to families and consumers who prefer a hearty, substantial pizza format, and reaching consumers who regularly purchase premium-style frozen pizza. The lookback window for this segment is the last seven days.
Pepperoni Pizza CPG Weekly Transactions › Pizza › Multi Serve › Original: This segment targets consumers who have purchased pepperoni pizza, a classic and popular multi-serve meal featuring a savory crust topped with tomato sauce, mozzarella cheese, and sliced pepperoni. Applicable use cases include promoting complementary products such as soft drinks, beer, or side dishes like wings and breadsticks, and driving brand loyalty through bundle offers. The lookback window for this segment is the last seven days.
Pepperoni Pizza CPG Weekly Transactions › Pizza › Multi Serve › Thin: This segment targets consumers who have purchased multi-serve pepperoni pizza with a thin crust, a popular frozen or refrigerated meal option known for its crispy texture and classic savory topping. Applicable use cases include promoting complementary products like dipping sauces, salads, or soft drinks, and targeting households for movie nights or sporting events. The lookback window for this segment is the last seven days.
Original CPG Weekly Transactions › Pizza › Single Serve: This segment targets consumers who have recently purchased single-serve frozen pizzas in original crust styles, designed for one-person portions and quick meals. Use cases include promoting single-serve pizza brands to solo diners and college students, advertising personal-size pizza varieties for quick lunch or dinner options, and reaching consumers who regularly purchase individual-portion frozen meals. The lookback window for this segment is the last seven days.
Appetizer CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased frozen or ready-to-serve appetizers, which include a broad range of snackable and shareable items such as mozzarella sticks, egg rolls, stuffed jalapeños, mini sliders, and similar party-ready foods. Applicable use cases include promoting game day or entertaining occasions, cross-selling complementary dipping sauces and beverages, and reaching consumers who regularly purchase convenient, crowd-pleasing snacks. The lookback window for this segment is the last seven days.
Beefaroni CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased Beefaroni, a popular canned pasta product consisting of macaroni in a savory tomato and meat sauce. Applicable use cases include promoting quick lunch or dinner solutions for busy households, advertising back-to-school meal planning, or cross-selling with complementary items like canned vegetables or garlic bread. The lookback window for this segment is the last seven days.
Breakfast Sandwiches CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased frozen or refrigerated breakfast sandwiches, which typically consist of breakfast meats, eggs, and cheese on a biscuit, croissant, or English muffin. Applicable use cases include targeting on-the-go professionals and parents for convenient morning meal solutions, marketing to students for easy dorm-friendly breakfasts, and cross-selling with complementary items like coffee or fruit juices. The lookback window for this segment is the last seven days.
Deli - Prepared Deli Sides CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased miscellaneous prepared deli sides, including specialty pasta salads, grain bowls, roasted vegetables, and regional or ethnic side dishes not classified in primary categories. Applicable use cases include promoting meal bundles with rotisserie chicken or sandwiches, targeting busy households for quick dinner solutions, and cross-selling with seasonal entertaining or picnic-related products. The lookback window for this segment is the last seven days.
Mac and Cheese CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased mac and cheese, a classic comfort food staple available in shelf-stable box kits, microwavable cups, and frozen ready-to-eat varieties. Use cases include promoting comfort food and family meal brands, cross-selling with complementary proteins like hot dogs and ground beef, and targeting value-conscious shoppers for easy weeknight meal solutions. The lookback window for this segment is the last seven days.
Salisbury Steak With Brown Gravy CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased Salisbury Steak with Brown Gravy, a classic comfort food dish consisting of seasoned ground beef patties smothered in a rich, savory gravy often containing mushrooms and onions. Applicable use cases include promoting convenient weeknight meal solutions for busy families, cross-selling with side dishes like mashed potatoes, green beans, or corn, and targeting consumers seeking nostalgic, indulgent "home-cooked" flavors with minimal preparation. The lookback window for this segment is the last seven days.
Spaghetti and Meatballs CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased prepared spaghetti and meatballs, a convenient complete meal featuring pasta, savory tomato sauce, and meatballs. Applicable use cases include driving brand loyalty for frozen or refrigerated entrees, cross-selling side dishes like garlic bread, or promoting Italian-themed meal bundles. The lookback window for this segment is the last seven days.
Spaghettios With Meatballs CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased SpaghettiOs with Meatballs, a convenient canned pasta featuring signature O-shaped rings in a sweet tomato sauce paired with bite-sized meatballs made from chicken and beef. Applicable use cases include targeting parents for easy lunch or after-school snack solutions, driving brand loyalty through targeted discounts, and cross-selling with complementary pantry items like canned soups or fruit cups. The lookback window for this segment is the last seven days.
Subs Sandwiches CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased miscellaneous prepared subs and sandwiches, including items like wraps, hoagies, and paninis. Applicable use cases include promoting meal bundles with chips and beverages, targeting on-the-go professionals for mid-day meals, or driving awareness for new seasonal sandwich varieties. The lookback window for this segment is the last seven days.
Mozzarella Sticks CPG Weekly Transactions › Prepared Foods › Appetizer › Cheese Sticks Nuggets: This segment targets consumers who have purchased mozzarella sticks, a popular frozen or refrigerated appetizer consisting of pieces of mozzarella cheese coated in a seasoned breading or batter and then deep-fried or baked until golden and crispy. Applicable use cases include targeting shoppers for game day events, parties, or family movie nights, and promoting complementary products like dipping sauces or other frozen finger foods. The lookback window for this segment is the last seven days.
Chicken Egg Roll CPG Weekly Transactions › Prepared Foods › Appetizer › Egg Rolls: This segment targets consumers who have purchased chicken egg rolls, which are savory appetizers consisting of shredded chicken and vegetables wrapped in a thin, crispy dough shell. Applicable use cases include promoting quick snack options for busy families, marketing as a side dish for Asian-inspired home meals, or featuring them as easy-to-serve hors d'oeuvres for social gatherings and game days. The lookback window for this segment is the last seven days.
Pepperoni Pizza Rolls CPG Weekly Transactions › Prepared Foods › Appetizer › Pizza: This segment targets consumers who have purchased pepperoni pizza rolls, which are bite-sized, frozen snacks featuring a crisp, golden crust filled with pepperoni, tomato sauce, and melted cheese. Applicable use cases include targeting parents for easy after-school snacks, marketing to hosts for party appetizers or game-day spreads, and promoting them as a quick meal solution for busy students and professionals. The lookback window for this segment is the last seven days.
Breakfast Sandwiches CPG Weekly Transactions › Prepared Foods › Breakfast Biscuits - Other Breakfast Sandwiches: This segment targets consumers who have recently purchased frozen or refrigerated breakfast sandwich products, including egg and cheese biscuits, croissant sandwiches, and English muffin breakfast sandwiches. Use cases include promoting breakfast sandwich brands to on-the-go commuters and busy households, advertising frozen breakfast sandwich products as a quick morning meal alternative, and reaching consumers who regularly purchase convenient ready-to-eat or heat-and-eat breakfast items. The lookback window for this segment is the last seven days.
Meat Lovers Breakfast Bowl CPG Weekly Transactions › Prepared Foods › Breakfast Meals Combos: This segment targets consumers who have purchased Meat Lovers Breakfast Bowls, which are convenient, protein-rich prepared meals typically featuring a combination of eggs, potatoes, cheese, and various meats such as sausage, bacon, and ham. Applicable use cases include targeting time-strapped professionals, marketing to students or busy parents looking for easy meal options, and cross-selling with breakfast beverages like orange juice or coffee. The lookback window for this segment is the last seven days.
Pancakes and Sausage On A Stick CPG Weekly Transactions › Prepared Foods › Breakfast Sandwiches: This segment targets consumers who have purchased pancakes and sausage on a stick, a convenient and portable frozen breakfast product consisting of a savory sausage link coated in a sweet pancake batter. Applicable use cases include targeting parents for easy school-day breakfast solutions, marketing to time-pressed professionals, and promoting multipack options for large households. The lookback window for this segment is the last seven days.
Chicken Broth CPG Weekly Transactions › Prepared Foods › Broth › Reduced Sodium: This segment targets consumers who have purchased reduced sodium chicken broth, a savory liquid base made from simmering chicken and vegetables with lower salt content than standard varieties. Applicable use cases include targeting health-conscious home cooks for nutritious meal preparation, marketing to shoppers following low-sodium diets for heart health, and promoting seasonal comfort food recipes during colder months. The lookback window for this segment is the last seven days.
Beef Broth CPG Weekly Transactions › Prepared Foods › Broth › Regular Sodium: This segment targets consumers who have purchased beef broth, a savory liquid made by simmering beef bones, meat, and aromatics. Applicable use cases include promoting seasonal comfort food recipes, cross-selling with fresh stew meat and root vegetables, or targeting home cooks during holiday meal preparation. The lookback window for this segment is the last seven days.
Chicken Broth CPG Weekly Transactions › Prepared Foods › Broth › Regular Sodium: This segment targets consumers who have purchased regular sodium chicken broth, a versatile savory liquid made by simmering chicken meat and bones with vegetables and herbs. Applicable use cases include targeting home cooks for use as a base in soups, stews, and gravies, marketing to health-conscious consumers using it to cook more flavorful grains like rice or quinoa, and reaching shoppers seeking a soothing, hydrating beverage during the cold and flu season. The lookback window for this segment is the last seven days.
Corned Beef Hash CPG Weekly Transactions › Prepared Foods › Canned Meat › Beef: This segment targets consumers who have purchased Corned Beef Hash, a convenient prepared food consisting of seasoned corned beef and diced potatoes, typically sautéed until crispy for breakfast or brunch. Applicable use cases include targeting shoppers looking for quick, hearty meal solutions, cross-selling with breakfast staples like eggs and hot sauce, or driving brand loyalty for shelf-stable canned meats. The lookback window for this segment is the last seven days.
Chunk Chicken Breast CPG Weekly Transactions › Prepared Foods › Canned Meat › Chicken: This segment targets consumers who have purchased Chunk Chicken Breast, a convenient and shelf-stable canned protein option featuring fully cooked pieces of white meat. Applicable use cases include targeting busy households for fast lunch solutions like chicken salads or wraps, marketing to outdoor enthusiasts for portable protein, and cross-selling with pantry items such as crackers, mayonnaise, or pasta. The lookback window for this segment is the last seven days.
Cinnamon French Toast Sticks CPG Weekly Transactions › Prepared Foods › French Toast › Regular: This segment targets consumers who have purchased Cinnamon French Toast Sticks, a convenient frozen breakfast product featuring sliced bread coated in a cinnamon-flavored batter and shaped into sticks for easy dipping. Applicable use cases include promoting breakfast syrups and dips, targeting parents for convenient school-morning meals, or cross-selling with breakfast sides like fruit and bacon. The lookback window for this segment is the last seven days.
Other Beef CPG Weekly Transactions › Prepared Foods › Frozen Appetizers - Sandwiches, Paninis Pouches: This segment targets consumers who have purchased frozen beef-based sandwiches, paninis, and handheld pouches, which are convenient, ready-to-heat meals or snacks featuring savory beef fillings. Applicable use cases include targeting busy individuals seeking quick meal solutions, marketing to families for easy after-school snacks, and promoting convenient handheld options for casual social gatherings or game days. The lookback window for this segment is the last seven days.
Macaroni and Cheese Dinner CPG Weekly Transactions › Prepared Foods › Mac and Cheese: This segment targets consumers who have purchased classic Macaroni and Cheese Dinner, a popular prepared food consisting of macaroni pasta and a savory cheese sauce. Applicable use cases include targeting households for easy weeknight dinner solutions, marketing bulk-buy deals for pantry stocking, and cross-selling with proteins or vegetables to create a complete meal. The lookback window for this segment is the last seven days.
Shells and Cheese CPG Weekly Transactions › Prepared Foods › Mac and Cheese: This segment targets consumers who have purchased shells and cheese, a popular prepared food featuring tender shell-shaped pasta paired with a rich and creamy cheese sauce. Applicable use cases include marketing to busy families looking for quick weeknight dinner solutions, targeting parents for easy-to-prepare consumers' meals, and cross-selling with complementary items like frozen vegetables or protein additions like hot dogs and grilled chicken. The lookback window for this segment is the last seven days.
Ramen CPG Weekly Transactions › Prepared Foods › Noodles - Instant Noodle: This segment targets consumers who have purchased instant noodles, specifically ramen, which are precooked and dried noodle blocks designed for quick preparation by adding boiling water or microwaving. Applicable use cases include targeting college students and busy professionals for quick meal solutions, promoting to budget-conscious households, and marketing during emergency preparedness campaigns. The lookback window for this segment is the last seven days.
Buttermilk Pancakes CPG Weekly Transactions › Prepared Foods › Pancake › Regular: This segment targets consumers who have purchased buttermilk pancakes, a classic and popular breakfast item known for its light, fluffy texture and slightly tangy flavor derived from buttermilk. Applicable use cases include targeting families looking for easy weekday breakfast options, marketing to individuals seeking comfort food with minimal preparation time, and cross-selling complementary products such as maple syrup, butter, or fresh fruit toppings. The lookback window for this segment is the last seven days.
Cheddar Broccoli Pasta Side CPG Weekly Transactions › Prepared Foods › Pasta: This segment targets consumers who have purchased Cheddar Broccoli Pasta Side, a convenient prepared food item that requires minimal preparation to create a savory side dish combining pasta with a cheesy broccoli sauce. Applicable use cases include promoting quick meal solutions for busy families, cross-marketing with protein main dishes, or driving repeat purchases through seasonal promotions. The lookback window for this segment is the last seven days.
Chicken Pot Pie CPG Weekly Transactions › Prepared Foods › Pot Pie: This segment targets consumers who have purchased chicken pot pies, which are savory deep-dish pies featuring a flaky pastry crust filled with tender pieces of chicken, vegetables like peas, carrots, and celery, and a rich, creamy gravy. Applicable use cases include targeting busy families or individuals seeking quick, wholesome meal options, marketing to fans of traditional comfort foods, and cross-selling with side dishes like salads or desserts. The lookback window for this segment is the last seven days.
Turkey Pot Pie CPG Weekly Transactions › Prepared Foods › Pot Pie: This segment targets consumers who have purchased turkey pot pies, a convenient prepared food consisting of turkey meat, vegetables, and gravy encased in a flaky pastry crust. Applicable use cases include promoting easy weeknight dinner solutions for busy families, targeting office workers for convenient heat-and-eat lunches, and cross-selling with side dishes like salads or cranberry sauce. The lookback window for this segment is the last seven days.
Mashed Potatoes CPG Weekly Transactions › Prepared Foods › Potatoes: This segment targets consumers who have purchased mashed potatoes, a popular and convenient prepared food item made from boiled and crushed potatoes typically mixed with milk, butter, and seasonings. Applicable use cases include promoting quick meal solutions for busy weeknights, targeting hosts for holiday feast planning, and cross-selling with gravy, meats, or additional prepared sides. The lookback window for this segment is the last seven days.
Tater Tots CPG Weekly Transactions › Prepared Foods › Potatoes › Bites Tater Tots: This segment targets consumers who have purchased tater tots, which are bite-sized, cylindrical nuggets made from grated or finely chopped potatoes that are deep-fried or baked until golden and crispy. Applicable use cases include promoting frozen food brands, marketing to families for quick meal solutions, and cross-selling complementary products such as dipping sauces, cheeses, and chili. The lookback window for this segment is the last seven days.
Crinkle Cut French Fries CPG Weekly Transactions › Prepared Foods › Potatoes › French Fries: This segment targets consumers who have purchased crinkle cut french fries, a popular potato product characterized by its wavy, ridged edges that provide extra surface area for crispiness and sauce retention. Applicable use cases include targeting families for easy weeknight meal solutions, marketing for barbecue or party planning as a side for burgers and hot dogs, and cross-selling with condiments such as ketchup, mustard, or specialty dipping sauces. The lookback window for this segment is the last seven days.
Seasoned French Fried Potatoes CPG Weekly Transactions › Prepared Foods › Potatoes › French Fries: This segment targets consumers who have purchased seasoned French fried potatoes, which are prepared potato strips typically seasoned with a blend of savory spices like paprika, garlic, and onion to enhance their flavor. Applicable use cases include marketing to families for easy weeknight dinners, promoting pairings with burgers and sandwiches, or targeting shoppers looking for flavorful appetizers for social gatherings. The lookback window for this segment is the last seven days.
Hash Brown Patties CPG Weekly Transactions › Prepared Foods › Potatoes › Hash Browns: This segment targets consumers who have purchased hash brown patties, which are convenient, pre-formed potato cakes made from shredded potatoes that are seasoned and cooked until golden and crispy. Applicable use cases include targeting busy households for quick morning meal solutions, marketing to families for weekend brunch preparation, and cross-selling with other breakfast proteins or condiments. The lookback window for this segment is the last seven days.
Shredded Hash Browns CPG Weekly Transactions › Prepared Foods › Potatoes › Hash Browns: This segment targets consumers who have purchased shredded hash browns, a classic breakfast staple made from grated potatoes that are typically fried until golden and crisp. Applicable use cases include promoting complementary breakfast items like eggs, bacon, and sausages, cross-selling condiments such as ketchup or hot sauce, and targeting busy households looking for quick and easy meal solutions. The lookback window for this segment is the last seven days.
Sushi Rolls CPG Weekly Transactions › Prepared Foods › Prepared Sushi: This segment targets consumers who have purchased prepared sushi rolls, which are ready-to-eat Japanese-style dishes typically consisting of vinegared rice combined with various ingredients such as seafood, vegetables, and seaweed. Applicable use cases include targeting busy professionals looking for quick lunch solutions, marketing to health-conscious consumers seeking fresh alternatives to traditional fast food, and cross-selling with Japanese-inspired beverages or sides like ginger and wasabi. The lookback window for this segment is the last seven days.
Creamy Chicken Ramen Noodle Soup CPG Weekly Transactions › Prepared Foods › Ramen: This segment targets consumers who have purchased Creamy Chicken Ramen Noodle Soup, a quick-preparation instant meal featuring wheat noodles and a savory, cream-enhanced chicken broth. Applicable use cases include targeting students and busy professionals for convenient lunch or late-night meal options, promoting bulk pantry stocking, or cross-selling complementary additions like frozen vegetables, eggs, or hot sauce to elevate the dish. The lookback window for this segment is the last seven days.
Ramen Noodle Soup Beef Flavor CPG Weekly Transactions › Prepared Foods › Ramen: This segment targets consumers who have purchased Ramen Noodle Soup Beef Flavor, a convenient and quick-to-prepare instant noodle dish featuring a savory beef-flavored seasoning. Applicable use cases include driving brand repeat purchases, cross-promoting other instant meal varieties, or targeting value-conscious consumers. The lookback window for this segment is the last seven days.
Cheddar Broccoli Rice Sides CPG Weekly Transactions › Prepared Foods › Rice: This segment targets consumers who have purchased Cheddar Broccoli Rice Sides, a convenient and flavorful prepared side dish that combines long grain rice with a creamy cheddar cheese sauce and broccoli florets. Applicable use cases include marketing to busy families looking for easy weeknight meal components, promoting as a side dish for grilled proteins like chicken or fish, and targeting budget-conscious shoppers seeking shelf-stable pantry staples. The lookback window for this segment is the last seven days.
Peanut Butter and Grape Jelly Sandwich CPG Weekly Transactions › Prepared Foods › Sandwiches: This segment targets consumers who have purchased pre-made peanut butter and grape jelly sandwiches, a classic and convenient prepared food item featuring the iconic combination of creamy or crunchy peanut butter and sweet grape jelly on bread. Applicable use cases include targeting parents for easy school lunch solutions, marketing to busy professionals seeking on-the-go snack options, and cross-selling with complementary items like milk, fruit cups, or chips. The lookback window for this segment is the last seven days.
Chicken Sandwich CPG Weekly Transactions › Prepared Foods › Sandwiches › Chicken: This segment targets consumers who have purchased a chicken sandwich, a popular prepared food item consisting of a seasoned or breaded chicken breast or patty served on a bun or bread, often accompanied by toppings like lettuce, pickles, and mayo. Applicable use cases include promoting quick-service restaurant alternatives, marketing convenient lunch or dinner solutions for busy professionals and students, and cross-selling with side dishes like fries or carbonated beverages. The lookback window for this segment is the last seven days.
Taco Dinner Kit CPG Weekly Transactions › Prepared Foods › Shelf Stable Meal Kit › Taco Meal Kit: This segment targets consumers who have purchased Taco Dinner Kits, which are convenient, shelf-stable meal kits typically including taco shells or tortillas, seasoning packets, and sauce. Applicable use cases include promoting fresh ingredients like ground beef, shredded cheese, and produce, targeting families for themed dinner nights like Taco Tuesday, or cross-selling complementary side dishes and appetizers. The lookback window for this segment is the last seven days.
Hash Browns CPG Weekly Transactions › Prepared Foods › Sides - Hash Browns: This segment targets consumers who have recently purchased frozen hash brown products, including shredded hash brown patties, rounds, and cubed hash browns used as a breakfast or meal side dish. Use cases include promoting hash brown brands to frozen breakfast buyers and home cooks, advertising potato side dish products to consumers seeking convenient breakfast options, and reaching households that regularly purchase frozen potato products for morning meal preparation. The lookback window for this segment is the last seven days.
Original Baked Beans CPG Weekly Transactions › Prepared Foods › Sides › Beans: This segment targets consumers who have purchased Original Baked Beans, a classic prepared side dish consisting of navy beans slow-cooked in a savory sauce typically flavored with molasses, brown sugar, and a blend of spices. Applicable use cases include targeting shoppers planning outdoor barbecues, summer cookouts, or holiday gatherings, as well as marketing to busy households seeking quick, protein-rich side dishes for family dinners. The lookback window for this segment is the last seven days.
Traditional Refried Beans CPG Weekly Transactions › Prepared Foods › Sides › Beans: This segment targets consumers who have purchased traditional refried beans, a popular prepared side dish made from cooked, mashed, and seasoned beans—typically pinto beans. Applicable use cases include targeting shoppers for taco night promotions, marketing to families for quick and easy meal solutions, and cross-selling with complementary items such as tortillas, salsa, shredded cheese, and Mexican-style rice. The lookback window for this segment is the last seven days.
Ramen CPG Weekly Transactions › Prepared Foods › Soup - Instant Soups: This segment targets consumers who have purchased instant ramen soups, which are precooked and dried noodle blocks typically sold with flavoring packets for quick preparation. Applicable use cases include marketing to busy professionals or students seeking rapid meal options, targeting health-conscious consumers with high-protein or air-dried varieties, and cross-selling with fresh toppings like eggs, vegetables, or proteins to elevate the dish. The lookback window for this segment is the last seven days.
Chicken Noodle Soup CPG Weekly Transactions › Prepared Foods › Soup › Condensed: This segment targets consumers who have purchased condensed chicken noodle soup, a classic shelf-stable comfort food made with chicken, broth, and noodles that requires the addition of water or milk to prepare. Applicable use cases include promoting quick meal solutions for busy families, targeting households during the cold and flu season, or cross-selling with crackers and sandwiches for a complete lunch. The lookback window for this segment is the last seven days.
Cream Of Chicken Condensed Soup CPG Weekly Transactions › Prepared Foods › Soup › Condensed: This segment targets consumers who have purchased cream of chicken condensed soup, a versatile pantry staple used as a base for casseroles, sauces, and various home-cooked meals. Applicable use cases include targeting home cooks for seasonal comfort food campaigns, marketing to busy families for quick meal solutions, and cross-selling with fresh poultry or pantry basics. The lookback window for this segment is the last seven days.
Cream Of Mushroom Condensed Soup CPG Weekly Transactions › Prepared Foods › Soup › Condensed: This segment targets consumers who have purchased Cream of Mushroom Condensed Soup, a creamy, savory canned soup that serves as both a standalone meal and a versatile cooking ingredient. Applicable use cases include targeting home cooks for meal preparation, promoting comfort food recipes during colder months, and cross-selling with complementary items such as green beans, fried onions, or pasta. The lookback window for this segment is the last seven days.
Broccoli Cheddar Soup CPG Weekly Transactions › Prepared Foods › Soup › Ready To Eat: This segment targets consumers who have purchased Broccoli Cheddar Soup, a popular ready-to-eat prepared food consisting of a rich, creamy base blended with tender broccoli florets and sharp cheddar cheese. Applicable use cases include promoting bakery items like sourdough bread bowls or crackers, driving seasonal campaigns during colder months, and targeting busy professionals or families looking for high-quality, heat-and-eat options. The lookback window for this segment is the last seven days.
Chicken Noodle Soup CPG Weekly Transactions › Prepared Foods › Soup › Ready To Eat: This segment targets consumers who have purchased chicken noodle soup, a classic and convenient ready-to-eat prepared food consisting of chicken, broth, and noodles, often supplemented with vegetables like carrots and celery. Applicable use cases include targeting busy individuals looking for easy meal solutions, marketing to households during winter months for seasonal promotions, and cross-selling with crackers, bread, or health-related items like tea and tissues. The lookback window for this segment is the last seven days.
Blueberry Waffles CPG Weekly Transactions › Prepared Foods › Waffle › Regular: This segment targets consumers who have purchased Blueberry Waffles, which are convenient, frozen breakfast staples infused with blueberry flavor or real blueberries and designed to be quickly prepared in a toaster or oven. Applicable use cases include targeting busy households for rapid weekday breakfast solutions, marketing to blueberry enthusiasts for flavored specialty items, and cross-selling complementary products such as maple syrup, whipped cream, or fresh berries. The lookback window for this segment is the last seven days.
Frozen Waffles CPG Weekly Transactions › Prepared Foods › Waffle › Regular: This segment targets consumers who have purchased frozen waffles, which are pre-cooked, leavened batter cakes characterized by their signature grid pattern and designed to be quickly reheated in a toaster or oven. Applicable use cases include targeting busy families for quick morning meal solutions, promoting complementary products such as maple syrup or frozen fruit, and marketing to consumers looking for versatile snack or dessert bases. The lookback window for this segment is the last seven days.
Hot Dogs Brats - Beef Franks Wieners CPG Weekly Transactions › Processed Meat: This segment targets consumers who have purchased beef franks and wieners, which are flavorful sausages made from beef that are typically seasoned, precooked, and ready to be grilled or boiled. Applicable use cases include promoting complementary products like hot dog buns and condiments for backyard barbecues, marketing quick meal solutions to busy families, and targeting shoppers preparing for sporting events or holiday celebrations. The lookback window for this segment is the last seven days.
Hot Dogs Brats - Bratwurst CPG Weekly Transactions › Processed Meat: This segment targets consumers who have purchased bratwurst, a traditional German-style sausage typically made from finely minced pork, beef, or veal and seasoned with herbs like marjoram, nutmeg, and ginger. Applicable use cases include targeting shoppers for backyard barbecues, tailgating events, and seasonal celebrations, or marketing to consumers interested in premium, authentic deli meats for easy home meals. The lookback window for this segment is the last seven days.
Hot Dogs Brats - Pork Sausages CPG Weekly Transactions › Processed Meat: This segment targets consumers who have purchased hot dogs, bratwurst, and pork-based smoked sausages, which are versatile, pre-cooked meat products often featuring a blend of pork, beef, or veal and seasoned with spices like garlic, marjoram, and nutmeg. Applicable use cases include targeting families for easy weeknight dinners, marketing to sports fans for tailgating and backyard barbecues, and cross-selling with complementary items such as buns, condiments, sauerkraut, and peppers. The lookback window for this segment is the last seven days.
Cooked Bacon CPG Weekly Transactions › Processed Meat › Bacon: This segment targets consumers who have recently purchased fully cooked bacon products, including pre-cooked bacon strips and crumbles that require minimal preparation, saving cooking time. Use cases include promoting fully cooked bacon brands to busy households seeking quick breakfast protein, advertising pre-cooked bacon to consumers who use bacon as a topping for salads, sandwiches, and baked potatoes, and reaching households that regularly purchase convenient protein additions for meals. The lookback window for this segment is the last seven days.
Pork CPG Weekly Transactions › Processed Meat › Bacon: This segment targets consumers who have purchased bacon, a popular salt-cured processed meat product typically derived from pork belly or back cuts. Applicable use cases include targeting breakfast enthusiasts for morning meal campaigns, marketing to home cooks for recipe-based promotions, and cross-selling with complementary items like eggs, bread, or burgers for weekend grilling and social gatherings. The lookback window for this segment is the last seven days.
Hickory Smoked Bacon CPG Weekly Transactions › Processed Meat › Bacon › Pork: This segment targets consumers who have purchased Hickory Smoked Bacon, a popular pork product known for its rich, savory flavor and distinctive smoky aroma achieved through natural wood smoking processes. Applicable use cases include targeting breakfast enthusiasts for morning meal solutions, marketing to home cooks for recipe-based promotions, and cross-selling with complementary items like eggs, bread, or burger supplies. The lookback window for this segment is the last seven days.
Sliced Bacon CPG Weekly Transactions › Processed Meat › Bacon › Pork: This segment targets consumers who have purchased sliced bacon, a popular processed pork product that is typically cured and thinly sliced. Applicable use cases include targeting households for breakfast-themed promotions, cross-selling with complementary items like eggs or bread, and marketing for weekend brunch or holiday meal planning. The lookback window for this segment is the last seven days.
Breakfast Sausage Links CPG Weekly Transactions › Processed Meat › Breakfast Sausage: This segment targets consumers who have purchased sausage links, which are a popular breakfast protein made from ground meat—typically pork, turkey, or chicken—seasoned with herbs and spices and encased in a cylindrical shape. Applicable use cases include targeting breakfast enthusiasts for weekend brunch campaigns, marketing to busy parents for easy weekday morning meal solutions, or cross-selling with complementary items like maple syrup and breakfast mixes. The lookback window for this segment is the last seven days.
Breakfast Sausage Patties CPG Weekly Transactions › Processed Meat › Breakfast Sausage: This segment targets consumers who have recently purchased breakfast sausage patties, including pre-formed pork, turkey, and chicken sausage patties for stovetop or microwave cooking. Use cases include promoting breakfast sausage brands to households with regular breakfast routines, advertising turkey and chicken sausage patties to health-conscious breakfast eaters, and reaching consumers who purchase processed breakfast meat items frequently. The lookback window for this segment is the last seven days.
Breakfast Sausage Rolls CPG Weekly Transactions › Processed Meat › Breakfast Sausage: This segment targets consumers who have recently purchased breakfast sausage rolls, including uncooked pork sausage rolls used to make homemade sausage patties and links for breakfast preparation. Use cases include promoting breakfast sausage roll brands to home cooks who make fresh-cooked breakfast regularly, advertising sausage roll products to consumers who prefer to control their own sausage seasoning and preparation, and reaching households with regular breakfast sausage consumption. The lookback window for this segment is the last seven days.
Original Premium Sausage Roll CPG Weekly Transactions › Processed Meat › Dinner Sausage: This segment targets consumers who have purchased Original Premium Sausage Rolls, a savory processed meat product consisting of seasoned sausage meat wrapped in a flaky pastry. Applicable use cases include promoting them as a convenient lunchbox addition, marketing for game day or social gathering platters, and cross-selling with condiments like mustard or ketchup. The lookback window for this segment is the last seven days.
Smoked Sausage Rope CPG Weekly Transactions › Processed Meat › Dinner Sausage: This segment targets consumers who have purchased smoked sausage ropes, which are flavorful, fully cooked processed meats typically made from premium cuts of pork, beef, or chicken and seasoned with a blend of garlic and spices. Applicable use cases include targeting home cooks for quick weeknight meals like stir-fries, pastas, or casseroles, marketing to outdoor enthusiasts for grilling and backyard BBQs, and cross-selling with breakfast staples or appetizer ingredients like cheese and crackers. The lookback window for this segment is the last seven days.
Vienna Sausage CPG Weekly Transactions › Processed Meat › Dinner Sausage: This segment targets consumers who have purchased Vienna sausages, which are small, open-ended, canned sausages typically made from finely ground pork, beef, or chicken and seasoned with a mild blend of spices. Applicable use cases include targeting budget-conscious shoppers for pantry stocking, marketing to outdoor enthusiasts for easy-to-carry camping and hiking snacks, and cross-selling with crackers, mustard, or canned beans. The lookback window for this segment is the last seven days.
Polska Kielbasa Smoked Sausage Rope CPG Weekly Transactions › Processed Meat › Dinner Sausage › Polish Kielbasa: This segment targets consumers who have purchased Polska Kielbasa Smoked Sausage Rope, a traditionally seasoned and smoked Polish-style sausage known for its savory flavor and distinct U-shaped rope format. Applicable use cases include marketing to families for convenient weeknight meal solutions, promoting outdoor grilling and barbecue events, and cross-selling with complementary items like sauerkraut, peppers, onions, or pierogis. The lookback window for this segment is the last seven days.
Meat Blend CPG Weekly Transactions › Processed Meat › Frankfurter: This segment targets consumers who have recently purchased meat blend frankfurters and hot dogs, which combine various meat types into a classic American hot dog format. Use cases include promoting hot dog brands to grilling and cookout enthusiasts, advertising frankfurter products during summer and sports seasons, and reaching households that purchase processed meat products for quick meals. The lookback window for this segment is the last seven days.
Beef Franks CPG Weekly Transactions › Processed Meat › Frankfurter › Beef: This segment targets consumers who have purchased beef franks, which are flavorful, pre-cooked sausages made specifically from beef and seasoned with a distinct blend of spices. Applicable use cases include targeting households for summer grilling promotions, marketing to busy parents looking for easy dinner solutions, and cross-selling with complementary products such as buns, condiments, and side dishes. The lookback window for this segment is the last seven days.
Meat Blend CPG Weekly Transactions › Processed Meat › Hot Dogs Brats - Other Franks Wieners: This segment targets consumers who have purchased meat blend hot dogs and franks, which are versatile processed meat products typically made from a combination of beef, pork, and poultry. Applicable use cases include targeting families for easy weeknight dinners, promoting grilling essentials for outdoor events and holidays, and cross-selling with complementary products like buns, condiments, and side dishes. The lookback window for this segment is the last seven days.
Vegetables CPG Weekly Transactions › Produce: This segment targets consumers who have purchased a variety of fresh vegetables, which are essential, nutrient-dense plant-based foods used in a wide range of culinary applications from salads to side dishes and main courses. Applicable use cases include targeting health-conscious individuals for wellness campaigns, marketing to home cooks for seasonal recipe promotions, and cross-selling with complementary items like salad dressings, cooking oils, or fresh proteins. The lookback window for this segment is the last seven days.
Regular CPG Weekly Transactions › Produce › Fresh Fruit: This segment targets consumers who have recently purchased packaged fresh fruit varieties including seasonal and year-round options across a broad assortment of fruit types. Use cases include promoting fresh produce brands to health-conscious shoppers and families with high fruit consumption, advertising packaged fruit options to consumers seeking convenient healthy snacks, and reaching households that regularly purchase a diverse assortment of fresh fruits as part of their weekly grocery routine. The lookback window for this segment is the last seven days.
Roma Tomatoes CPG Weekly Transactions › Produce › Fruits: This segment targets consumers who have purchased Roma Tomatoes, which are a variety of plum tomato known for their slender, firm shape and meaty texture with fewer seeds and lower moisture content than other varieties. Applicable use cases include targeting home cooks for sauce-making and canning projects, marketing to shoppers for fresh salsa or bruschetta preparation, and cross-selling with complementary items like fresh basil, garlic, and pasta. The lookback window for this segment is the last seven days.
Refrigerated Dough CPG Weekly Transactions › Refrigerated: This segment targets consumers who have purchased refrigerated dough products, including biscuits, crescent rolls, cookie dough, pizza crust, and cinnamon rolls. Applicable use cases include driving brand loyalty for staple breakfast or dinner items, promoting seasonal baking kits, and cross-selling complementary products like pizza toppings, spreads, or dessert fillings. The lookback window for this segment is the last seven days.
Refrigerated Meals CPG Weekly Transactions › Refrigerated: This segment targets consumers who have purchased refrigerated meals, which are pre-packaged, ready-to-eat or ready-to-heat meal solutions found in the refrigerated section, offering a fresh alternative to shelf-stable or frozen options. Applicable use cases include targeting busy professionals for quick lunch solutions, marketing to time-constrained families for easy weeknight dinners, and cross-selling with beverages or snack items. The lookback window for this segment is the last seven days.
Cola CPG Weekly Transactions › Regular Soft Drinks › Soda: This segment targets consumers who have recently purchased cola-flavored sodas, including Coca-Cola, Pepsi, and store-brand cola carbonated soft drinks. Use cases include promoting cola soda brands to regular soft drink consumers, advertising cola flavors and new cola varieties to established soda drinkers, and reaching households with frequent carbonated soda purchases. The lookback window for this segment is the last seven days.
Lemon Lime CPG Weekly Transactions › Regular Soft Drinks › Soda: This segment targets consumers who have recently purchased lemon-lime flavored cola and soda products, including Sprite and 7UP style carbonated soft drinks in the regular soft drinks category. Use cases include promoting lemon-lime soda brands to consumers who prefer lighter citrus carbonated beverages, advertising lemon-lime sodas as a mixer and refreshment drink, and reaching regular soft drink consumers who favor citrus over cola flavors. The lookback window for this segment is the last seven days.
Hamburger Buns CPG Weekly Transactions › Rolls and Buns › Buns: This segment targets consumers who have purchased Hamburger Buns, which are soft, round bread rolls specifically designed to hold hamburger patties and various toppings. Applicable use cases include targeting shoppers for summer grilling season and holiday weekend promotions, marketing to families for easy weeknight dinner solutions, and cross-selling with ground beef, plant-based patties, condiments, and deli cheeses. The lookback window for this segment is the last seven days.
Hot Dog Buns CPG Weekly Transactions › Rolls and Buns › Buns: This segment targets consumers who have purchased hot dog buns, which are soft, elongated rolls specifically designed to hold sausages or frankfurters. Applicable use cases include promoting various types of sausages, frankfurters, and bratwursts, as well as condiments like mustard, ketchup, and relish. This segment is also ideal for marketing summer grilling supplies, outdoor party essentials, and side dishes like potato chips or coleslaw. The lookback window for this segment is the last seven days.
White Hot Dog Buns CPG Weekly Transactions › Rolls and Buns › Buns › Hot Dog Buns: This segment targets consumers who have purchased white hot dog buns, which are soft, pillowy rolls specifically shaped to hold frankfurters and other sausages. Applicable use cases include targeting shoppers for summer grilling promotions, marketing to families during peak holiday weekends like the Fourth of July or Memorial Day, and cross-selling with condiments, meats, and side dishes like potato chips. The lookback window for this segment is the last seven days.
Hawaiian Roll Dinner CPG Weekly Transactions › Rolls and Buns › Dinner Rolls: This segment targets consumers who have purchased Hawaiian Roll Dinner rolls, which are soft, fluffy dinner rolls characterized by their signature hint of sweetness. Applicable use cases include targeting shoppers planning for holiday dinners or social events, marketing to consumers interested in making sliders or mini-sandwiches, and cross-selling with deli meats, cheeses, or barbecue essentials. The lookback window for this segment is the last seven days.
Sweet Rolls CPG Weekly Transactions › Rolls and Buns › Dinner Rolls: This segment targets consumers who have purchased sweet rolls, which are soft, pillowy dinner rolls often enriched with honey, sugar, or fruit juices to create a distinctively sweet and buttery flavor profile. Applicable use cases include promoting holiday meal essentials, marketing ingredients for party appetizers, or driving brand loyalty for premium bakery products during weekly grocery trips. The lookback window for this segment is the last seven days.
Italian Dressing CPG Weekly Transactions › Salad Dressing › Italian › Oil Style: This segment targets consumers who have purchased Italian Dressing, specifically oil-style varieties, which are flavorful vinaigrettes typically made with a blend of oil, vinegar, herbs, and spices like garlic and oregano. Applicable use cases include promoting it as a marinade for grilled meats and vegetables, marketing to home cooks for quick meal preparation, and cross-selling with fresh produce or dried pasta. The lookback window for this segment is the last seven days.
Creamy CPG Weekly Transactions › Salad Dressing › Ranch: This segment targets consumers who have recently purchased creamy ranch salad dressing, one of the most popular dressing varieties in U.S. households. Use cases include promoting ranch dressing brands to salad consumers and dip enthusiasts, advertising ranch as a condiment alongside pizza and vegetable snack purchases, and reaching households with high condiment and dressing consumption. The lookback window for this segment is the last seven days.
Creamy CPG Weekly Transactions › Salad Dressing › Salad Dressing - Ranch: This segment targets consumers who have purchased creamy ranch salad dressing, a popular and versatile condiment known for its rich blend of buttermilk, garlic, onion, and herbs. Applicable use cases include targeting families for meal planning, promoting snack-time pairings, and driving sales during sporting events or holiday gatherings. The lookback window for this segment is the last seven days.
Nuts Snacks - Flavored Popcorn (Popped) CPG Weekly Transactions › Salty Snacks: This segment targets consumers who have purchased flavored popped popcorn, a ready-to-eat salty snack that comes in various savory and sweet seasonings such as white cheddar, caramel, or kettle corn. Applicable use cases include promoting new flavor launches, targeting households for family entertainment campaigns, and cross-selling with beverages or other party snacks. The lookback window for this segment is the last seven days.
Nuts Snacks - Popcorn (Popped) CPG Weekly Transactions › Salty Snacks: This segment targets consumers who have purchased popped popcorn, a popular light and airy salty snack made from heated corn kernels. Applicable use cases include targeting movie enthusiasts for at-home cinema nights, marketing to parents for school-safe lunchbox snacks, and cross-selling with beverages for social gatherings or parties. The lookback window for this segment is the last seven days.
Snack Mixes CPG Weekly Transactions › Salty Snacks: This segment targets consumers who have purchased snack mixes, which are savory, ready-to-eat blends typically containing items like pretzels, crackers, nuts, and seeds, often seasoned with various spices. Applicable use cases include promoting party-sized packaging for holidays or sporting events, marketing individual-sized packs for school lunches, and cross-selling with beverages such as beer or soda for a complete snacking experience. The lookback window for this segment is the last seven days.
Puff CPG Weekly Transactions › Salty Snacks › Cheese Snacks: This segment targets consumers who have recently purchased cheese puff snacks, including puffed cheese curls, cheese balls, and similar airy, crispy cheese-flavored snacks. Use cases include promoting cheese puff brands to salty snack buyers, advertising new cheese snack flavors to existing puff snack enthusiasts, and reaching households with frequent snack food purchases. The lookback window for this segment is the last seven days.
Crunchy Cheese Flavored Snacks CPG Weekly Transactions › Salty Snacks › Cheese Snacks › Crunchy: This segment targets consumers who have purchased crunchy cheese flavored snacks, which are popular savory snacks made from corn and coated in a bold, cheesy seasoning. Applicable use cases include targeting families for school lunchbox additions or after-school treats, marketing to shoppers planning for social gatherings such as parties and game nights, and cross-selling with complementary beverages or other snack varieties for movie nights. The lookback window for this segment is the last seven days.
Flamin Hot Crunchy Cheese Flavored Snacks CPG Weekly Transactions › Salty Snacks › Cheese Snacks › Crunchy: This segment targets consumers who have purchased Flamin Hot Crunchy Cheese Flavored Snacks, a popular salty snack known for its signature spicy kick and crunchy texture. Applicable use cases include targeting enthusiasts of spicy snack foods, promoting multi-pack options for parties or events, and cross-selling with beverages to balance the heat. The lookback window for this segment is the last seven days.
Crunchy CPG Weekly Transactions › Salty Snacks › Chips Snacks - Other: This segment targets consumers who have purchased miscellaneous crunchy salty snacks, such as pretzels, pita chips, or puffed snacks, that fall outside of primary potato or tortilla chip categories. Applicable use cases include driving brand awareness for new crunchy snack varieties, cross-promoting with dips or beverages, and targeting shoppers during high-consumption periods like sporting events or holidays. The lookback window for this segment is the last seven days.
Multigrain Snack CPG Weekly Transactions › Salty Snacks › Chips Snacks - Other: This segment targets consumers who have purchased multigrain snacks, which are savory chips or crackers made from a blend of diverse grains such as corn, oats, wheat, and barley. Applicable use cases include targeting health-conscious snackers, promoting school lunchbox additions, or cross-selling with dips like hummus and salsa. The lookback window for this segment is the last seven days.
Onion Snack CPG Weekly Transactions › Salty Snacks › Chips Snacks - Other: This segment targets consumers who have purchased onion-flavored snacks, such as onion rings or onion-flavored crisps, categorized under miscellaneous salty snacks. Applicable use cases include targeting snack enthusiasts for parties and social gatherings, marketing to individuals seeking flavorful alternatives to traditional potato chips, and cross-selling with dips or beverages. The lookback window for this segment is the last seven days.
Regular CPG Weekly Transactions › Salty Snacks › Chips Snacks - Other: This segment targets consumers who have purchased miscellaneous regular salty snacks, such as pretzels, popcorn, meat snacks, or extruded and puffed products, that do not fall into the primary potato or tortilla chip categories. Applicable use cases include promoting variety packs for family gatherings, targeting health-conscious shoppers with baked or low-sodium alternatives, and cross-selling with beverages for social events or road trips. The lookback window for this segment is the last seven days.
Vegetable Based Salty Snacks CPG Weekly Transactions › Salty Snacks › Chips Snacks - Other: This segment targets consumers who have purchased vegetable-based salty snacks, which include crunchy, savory items made from ingredients like kale, chickpeas, beets, or peas as alternatives to traditional potato or corn chips. Applicable use cases include promoting new flavor innovations in the "better-for-you" snack category, targeting parents for school lunchbox alternatives, or cross-selling with healthy dips like hummus. The lookback window for this segment is the last seven days.
Baked CPG Weekly Transactions › Salty Snacks › Chips Snacks - Potato Chips Potato Snacks: This segment targets consumers who have purchased baked potato chips, which are a healthier alternative to traditional deep-fried chips, featuring a crunchy texture and significantly lower fat content. Applicable use cases include promoting new healthy snack alternatives, cross-selling with dips or healthy deli items, and targeting shoppers interested in wellness and mindful snacking. The lookback window for this segment is the last seven days.
Crisp CPG Weekly Transactions › Salty Snacks › Chips Snacks - Potato Chips Potato Snacks: This segment targets consumers who have purchased potato chips and potato snacks in a crisp format, which are thin, crunchy slices of potato or potato-based dough that are fried or baked and typically seasoned with salt or various flavors. Applicable use cases include promoting new flavor innovations to salty snack lovers, marketing variety packs for family events or school lunches, and cross-selling with dips, sandwiches, or soft drinks. The lookback window for this segment is the last seven days.
Kettle CPG Weekly Transactions › Salty Snacks › Chips Snacks - Potato Chips Potato Snacks: This segment targets consumers who have purchased kettle-cooked potato chips, which are sliced potatoes fried in small batches to create a thicker, crunchier texture often perceived as a premium or artisanal snack alternative. Applicable use cases include targeting foodies and millennials interested in gourmet flavors, promoting high-quality snack pairings for social gatherings, and marketing to health-conscious shoppers seeking snacks with perceived artisanal benefits. The lookback window for this segment is the last seven days.
Regular CPG Weekly Transactions › Salty Snacks › Chips Snacks - Potato Chips Potato Snacks: This segment targets consumers who have purchased regular potato chips and potato snacks, which are thinly sliced or reshaped potatoes that are deep-fried or baked until crunchy and typically seasoned with salt. Applicable use cases include promoting new flavor profiles to snack enthusiasts, advertising multipacks for family events or parties, and cross-selling with dips, sandwiches, or beverages. The lookback window for this segment is the last seven days.
Filled CPG Weekly Transactions › Salty Snacks › Chips Snacks - Pretzels: This segment targets consumers who have purchased filled pretzels, which are crunchy pretzel nuggets typically stuffed with savory centers like peanut butter or cheese. Applicable use cases include promoting new flavor launches, targeting shoppers for lunchbox or office snacks, and cross-selling with beverages for social events. The lookback window for this segment is the last seven days.
Piece CPG Weekly Transactions › Salty Snacks › Chips Snacks - Pretzels: This segment targets consumers who have purchased pretzel pieces or nuggets, which are bite-sized, crunchy baked snacks typically seasoned with salt. Applicable use cases include promoting new flavor innovations, marketing multipacks for school or work lunches, and cross-selling with complementary dips like mustard, cheese, or hummus. The lookback window for this segment is the last seven days.
Twist CPG Weekly Transactions › Salty Snacks › Chips Snacks - Pretzels: This segment targets consumers who have purchased twist-shaped pretzels, a classic salty snack known for its distinctive knotted shape and crunchy texture. Applicable use cases include promoting pretzel brands, cross-selling with dips like hummus or mustard, and targeting shoppers for school lunches or party platters. The lookback window for this segment is the last seven days.
Regular CPG Weekly Transactions › Salty Snacks › Chips Snacks - Tortilla Corn Chips: This segment targets consumers who have purchased regular tortilla and corn chips, which are popular salty snacks made from corn masa and often enjoyed with dips or as a base for dishes like nachos. Applicable use cases include promoting complementary products like salsa, guacamole, or cheese dips, and targeting shoppers for game day events, parties, or family snacking occasions. The lookback window for this segment is the last seven days.
Remaining Process CPG Weekly Transactions › Salty Snacks › Chips Snacks - Tortilla Corn Chips: This segment targets consumers who have purchased tortilla and corn chips categorized under Remaining Process, which typically includes specialty or alternative processing methods beyond standard frying or baking. Applicable use cases include promoting complementary products, targeting shoppers for social gatherings and parties, or driving brand loyalty for niche snack brands. The lookback window for this segment is the last seven days.
Regular CPG Weekly Transactions › Salty Snacks › Corn Chips: This segment targets consumers who have purchased regular corn chips, which are crunchy salty snacks typically made from corn masa that has been fried or baked. Applicable use cases include promoting complementary products like salsas, bean dips, or nacho cheese, and targeting shoppers for social gatherings or game day events. The lookback window for this segment is the last seven days.
Flamin Hot Fries CPG Weekly Transactions › Salty Snacks › Corn Chips › Regular: This segment targets consumers who have purchased Flamin Hot Fries, which are spicy, corn-based snacks known for their signature heat and crunchy, fry-like texture. Applicable use cases include driving brand loyalty for spicy snack lines, promoting complementary cooling beverages like soft drinks or dairy products, and targeting younger demographics for convenience-based snacking. The lookback window for this segment is the last seven days.
Fritos Chili Cheese Corn Chips CPG Weekly Transactions › Salty Snacks › Corn Chips › Regular: This segment targets consumers who have purchased Fritos Chili Cheese Corn Chips, a popular savory snack known for its iconic crunch and bold, spicy seasoning that combines the flavors of chili and cheddar cheese. Applicable use cases include promoting complementary products like dips or canned chili, targeting shoppers for casual social gatherings and game day events, and driving brand loyalty through targeted discounts. The lookback window for this segment is the last seven days.
Scoops Corn Chips CPG Weekly Transactions › Salty Snacks › Corn Chips › Regular: This segment targets consumers who have purchased Scoops Corn Chips, a popular variety of regular corn chips shaped like small bowls or scoops to easily hold dips and salsas. Applicable use cases include targeting hosts for party-related promotions, marketing alongside dips, salsas, and appetizers, and running seasonal campaigns for sports viewing events or family gatherings. The lookback window for this segment is the last seven days.
Regular CPG Weekly Transactions › Salty Snacks › Corn Kernel Snacks: This segment targets consumers who have purchased regular corn kernel snacks, which are crunchy, toasted or fried corn kernels often seasoned with salt or various savory flavors. Applicable use cases include promoting new flavor varieties, targeting fans of salty and savory snacks for trial, and cross-selling with beverages or other portable snack items for travel or outdoor activities. The lookback window for this segment is the last seven days.
Stick CPG Weekly Transactions › Salty Snacks › Meat Snack: This segment targets consumers who have recently purchased meat snack sticks, including beef sticks, turkey sticks, and other savory protein sticks. Use cases include promoting meat stick brands to snack buyers and on-the-go protein consumers, marketing jerky and meat snack varieties to sports fans and hikers, and reaching households with frequent savory snack purchases. The lookback window for this segment is the last seven days.
Microwave Popcorn CPG Weekly Transactions › Salty Snacks › Popcorn › Microwaveable: This segment targets consumers who have purchased microwave popcorn, a convenient salty snack consisting of unpopped corn kernels packaged in a specially designed, self-expanding bag for quick preparation in a microwave oven. Applicable use cases include targeting families for home movie nights, marketing to students and office workers as an easy-to-prepare snack, and cross-selling with home entertainment or beverage products. The lookback window for this segment is the last seven days.
Sweet and Salty Kettle Corn CPG Weekly Transactions › Salty Snacks › Popcorn › Popped Popcorn: This segment targets consumers who have purchased sweet and salty kettle corn, a popular variety of popped popcorn characterized by its balanced blend of sugary and savory seasonings. Applicable use cases include promoting seasonal or limited-edition flavors, advertising it as a perfect companion for movie nights and social gatherings, or cross-selling with refreshing beverages. The lookback window for this segment is the last seven days.
White Cheddar Popcorn CPG Weekly Transactions › Salty Snacks › Popcorn › Popped Popcorn: This segment targets consumers who have purchased white cheddar popcorn, a savory salty snack featuring light and airy popped corn kernels coated in a sharp, creamy white cheddar cheese seasoning. Applicable use cases include promoting movie night snack bundles, targeting shoppers for social gatherings or parties, and cross-selling with complementary items like carbonated beverages or nut mixes. The lookback window for this segment is the last seven days.
Kettle CPG Weekly Transactions › Salty Snacks › Potato Chip: This segment targets consumers who have recently purchased kettle-cooked potato chips, which are known for their thicker cut and crunchier texture compared to regular potato chips. Use cases include promoting premium kettle chip brands to quality-focused snack buyers, marketing artisanal potato chip varieties to adult snack enthusiasts, and reaching consumers who pay a premium for distinctive salty snack textures and flavors. The lookback window for this segment is the last seven days.
Potato Crisps CPG Weekly Transactions › Salty Snacks › Potato Chip › Crisp: This segment targets consumers who have purchased potato crisps, which are thin, crunchy snacks typically made from potato dough or dehydrated potato flakes rather than whole potato slices. Applicable use cases include promoting new global or limited-edition flavors, driving sales for party planning and lunchbox staples, or highlighting healthier baked and low-sodium varieties. The lookback window for this segment is the last seven days.
Pringles CPG Weekly Transactions › Salty Snacks › Potato Chip › Crisp: This segment targets consumers who have purchased Pringles, a popular salty snack known for its iconic stackable shape and classic savory flavor. Applicable use cases include targeting parents for school snack planning, marketing to consumers for party or game-day preparation, and cross-selling with complementary items like soft drinks or dips. The lookback window for this segment is the last seven days.
Sour Cream and Onion Potato Crisps CPG Weekly Transactions › Salty Snacks › Potato Chip › Crisp: This segment targets consumers who have purchased sour cream and onion potato crisps, which are popular salty snacks known for their thin, crunchy texture and savory blend of tangy sour cream and zesty onion flavors. Applicable use cases include targeting snack enthusiasts for party planning, marketing to individuals looking for convenient lunch additions, and cross-selling with dips or beverages for game day promotions. The lookback window for this segment is the last seven days.
Barbecue Flavored Potato Chips CPG Weekly Transactions › Salty Snacks › Potato Chip › Regular: This segment targets consumers who have purchased barbecue flavored potato chips, which are crunchy, thinly sliced potatoes seasoned with a signature blend of smoky, sweet, and savory barbecue spices. Applicable use cases include promoting new product launches, cross-selling with complementary items like dips or beverages, and driving repeat purchases through targeted discounts. The lookback window for this segment is the last seven days.
Cheddar and Sour Cream Potato Chips CPG Weekly Transactions › Salty Snacks › Potato Chip › Regular: This segment targets consumers who have purchased Cheddar and Sour Cream Potato Chips, a popular savory snack featuring a crunchy texture and a tangy, creamy flavor profile. Applicable use cases include promoting new flavor innovations, cross-selling with dips or beverages, and targeting shoppers for party planning or game day events. The lookback window for this segment is the last seven days.
Classic Potato Chips CPG Weekly Transactions › Salty Snacks › Potato Chip › Regular: This segment targets consumers who have purchased classic potato chips, which are thinly sliced potatoes fried or baked until crisp and typically seasoned with salt. Applicable use cases include targeting shoppers for social gatherings and picnics, marketing individual bags for lunch pairings, and cross-selling with dips or beverages. The lookback window for this segment is the last seven days.
Dill Pickle Potato Chips CPG Weekly Transactions › Salty Snacks › Potato Chip › Regular: This segment targets consumers who have purchased dill pickle flavored potato chips, which offer a unique blend of salty, tangy, and savory flavors with a satisfying crunch. Applicable use cases include promoting new flavor innovations, driving brand loyalty through targeted discounts, and cross-selling with complementary items like deli meats, dips, or beverages for parties and social gatherings. The lookback window for this segment is the last seven days.
Honey Barbecue Flavored Potato Chips CPG Weekly Transactions › Salty Snacks › Potato Chip › Regular: This segment targets consumers who have purchased honey barbecue flavored potato chips, which are crunchy potato slices seasoned with a savory blend of sweet honey and smoky barbecue spices. Applicable use cases include promoting summer grilling events, cross-selling with party dips or soft drinks, and targeting shoppers for game day or social gatherings. The lookback window for this segment is the last seven days.
Lays Sour Cream and Onion Flavored Potato Chips CPG Weekly Transactions › Salty Snacks › Potato Chip › Regular: This segment targets consumers who have purchased Lay's Sour Cream and Onion Flavored Potato Chips, a popular salty snack known for its blend of tangy sour cream and savory onion seasoning on crispy, thin-cut potato chips. Applicable use cases include targeting for snack-related promotions, cross-selling with dips or beverages, and seasonal marketing for picnics or social gatherings. The lookback window for this segment is the last seven days.
Lightly Salted Potato Chips CPG Weekly Transactions › Salty Snacks › Potato Chip › Regular: This segment targets consumers who have purchased lightly salted potato chips, which are thinly sliced potatoes fried or baked until crisp with a reduced amount of salt compared to traditional varieties. Applicable use cases include marketing to health-conscious consumers seeking lower-sodium alternatives, targeting shoppers for family gatherings or school lunches, and cross-selling with complementary items like dips, sandwiches, or refreshing beverages. The lookback window for this segment is the last seven days.
Sour Cream and Onion Flavored Potato Chips CPG Weekly Transactions › Salty Snacks › Potato Chip › Regular: This segment targets consumers who have purchased sour cream and onion flavored potato chips, a popular savory snack known for its tangy, creamy, and herbaceous flavor profile. Applicable use cases include promoting complementary items like dips and beverages for parties or game day events, marketing variety packs to families, and targeting snack enthusiasts with new brand or texture innovations. The lookback window for this segment is the last seven days.
Wavy Potato Chips CPG Weekly Transactions › Salty Snacks › Potato Chip › Regular: This segment targets consumers who have purchased wavy potato chips, which are characterized by their ridged or ruffled texture that makes them thicker and sturdier than standard flat chips. Applicable use cases include promoting complementary products like French onion dip, salsa, or hummus, targeting shoppers planning for game day events or picnics, and driving brand loyalty through multi-pack offers. The lookback window for this segment is the last seven days.
Jerky CPG Weekly Transactions › Salty Snacks › Snacks - Beef Sticks Jerky: This segment targets consumers who have purchased beef sticks and jerky, which are high-protein, savory meat snacks made from lean cuts of beef that have been seasoned and dried or smoked. Applicable use cases include targeting outdoor enthusiasts for hiking or camping fuel, marketing to busy professionals and students for on-the-go protein, and cross-selling with beverages for road trips or convenience store shoppers. The lookback window for this segment is the last seven days.
Steak + Kippered + Bar CPG Weekly Transactions › Salty Snacks › Snacks - Beef Sticks Jerky: This segment targets consumers who have purchased meat snacks such as beef sticks and jerky, specifically in steak-style, kippered, or bar formats. Applicable use cases include targeting health-conscious shoppers looking for low-carb snack options, marketing to travelers and outdoor enthusiasts for on-the-go nourishment, and cross-selling with complementary items like nuts or cold beverages. The lookback window for this segment is the last seven days.
Stick CPG Weekly Transactions › Salty Snacks › Snacks - Beef Sticks Jerky: This segment targets consumers who have purchased beef sticks and jerky, which are high-protein, shelf-stable salty snacks made from seasoned and dried or smoked beef. Applicable use cases include targeting outdoor enthusiasts for hiking or camping trips, marketing to busy professionals or students seeking a quick on-the-go protein boost, and cross-selling with other convenience-oriented food and beverage items. The lookback window for this segment is the last seven days.
Crunchy CPG Weekly Transactions › Salty Snacks › Snacks - Cheese Puffs: This segment targets consumers who have purchased crunchy cheese puffs, a popular salty snack made from puffed corn and coated in bold, savory cheese-flavored powder. Applicable use cases include targeting shoppers for social gatherings such as game nights and parties, marketing to families for lunchbox sides or after-school snacks, and cross-selling with beverages or other salty snack varieties for movie nights. The lookback window for this segment is the last seven days.
Puff CPG Weekly Transactions › Salty Snacks › Snacks - Cheese Puffs: This segment targets consumers who have purchased cheese puffs, which are light, airy, and crunchy snacks made from cornmeal and flavored with cheese. Applicable use cases include targeting parents for back-to-school lunchbox promotions, marketing to sports fans for game-day watch party snack bundles, and cross-selling with beverages or other salty snack varieties. The lookback window for this segment is the last seven days.
Stick CPG Weekly Transactions › Salty Snacks › Snacks - Other Meat Sticks Jerky: This segment targets consumers who have recently purchased meat stick snacks and jerky-style products, including slim jims, meat snack sticks, and similar on-the-go protein snacks. Use cases include promoting portable protein snack brands to busy consumers, marketing meat stick products to sports and fitness enthusiasts, and reaching high-protein snack buyers for new product launches. The lookback window for this segment is the last seven days.
Meat and Cheese Combo CPG Weekly Transactions › Salty Snacks › Snacks - Other Snacks: This segment targets consumers who have purchased meat and cheese combo snacks, which are convenient, pre-packaged kits containing portions of deli meats and cheeses often paired with crackers or nuts. Applicable use cases include targeting parents for school lunchbox solutions, marketing to on-the-go professionals for office snacking, and cross-selling with beverages or other convenience items for travel. The lookback window for this segment is the last seven days.
Bite Size Tortilla Chips CPG Weekly Transactions › Salty Snacks › Tortilla Chip › Regular: This segment targets consumers who have purchased bite-size tortilla chips, which are smaller, snackable versions of traditional tortilla chips made from corn masa. Applicable use cases include promoting complementary items like salsa, queso, or bean dips, as well as targeting shoppers planning social gatherings or school lunches. The lookback window for this segment is the last seven days.
Blue Heat Rolled Tortilla Chips CPG Weekly Transactions › Salty Snacks › Tortilla Chip › Regular: This segment targets consumers who have purchased Takis Blue Heat Rolled Tortilla Chips, an intensely bold and spicy snack known for its signature rolled shape and vibrant electric blue color. Applicable use cases include targeting Gen Z and spice-loving demographics for new flavor launches, promoting high-intensity snacks for social gatherings like tailgates or parties, and driving impulse purchases through convenience-sized packaging. The lookback window for this segment is the last seven days.
Cafe Tortilla Chips CPG Weekly Transactions › Salty Snacks › Tortilla Chip › Regular: This segment targets consumers who have purchased Cafe Tortilla Chips, which are premium, restaurant-style salty snacks made from corn masa and often characterized by a light, crispy texture. Applicable use cases include promoting complementary dips and spreads, targeting shoppers for social gatherings or game day events, and driving brand loyalty for premium snack offerings. The lookback window for this segment is the last seven days.
Nacho Cheese Tortilla Chips CPG Weekly Transactions › Salty Snacks › Tortilla Chip › Regular: This segment targets consumers who have purchased nacho cheese flavored tortilla chips, a popular salty snack made from corn masa and seasoned with a savory, tangy cheese blend. Applicable use cases include promoting complementary products like salsa, bean dips, or soft drinks, and targeting shoppers for game day events, parties, or movie nights. The lookback window for this segment is the last seven days.
Spicy Sweet Chili Tortilla Chips CPG Weekly Transactions › Salty Snacks › Tortilla Chip › Regular: This segment targets consumers who have purchased spicy sweet chili tortilla chips, a popular salty snack known for its unique balance of zesty heat and mild sweetness on a crunchy corn base. Applicable use cases include driving brand loyalty through targeted discounts, promoting complementary products like dips and beverages, and identifying shoppers interested in bold flavor profiles. The lookback window for this segment is the last seven days.
Tortilla Chips CPG Weekly Transactions › Salty Snacks › Tortilla Chip › Regular: This segment targets consumers who have purchased regular tortilla chips, which are popular salty snacks made from corn masa and often enjoyed with dips or as a base for dishes like nachos. Applicable use cases include promoting complementary products like salsa, guacamole, or cheese dips, and targeting shoppers for game day events, parties, or family snacking occasions. The lookback window for this segment is the last seven days.
Yellow Corn Tortilla Chips CPG Weekly Transactions › Salty Snacks › Tortilla Chip › Regular: This segment targets consumers who have purchased yellow corn tortilla chips, a classic salty snack made from yellow corn masa that is fried or baked to a crisp texture. Applicable use cases include promoting complementary snack brands, advertising Mexican-style food products, or driving sales for party-sized beverage and dip categories. The lookback window for this segment is the last seven days.
Classic Mix Variety Pack CPG Weekly Transactions › Salty Snacks › Variety Pack: This segment targets consumers who have purchased the Classic Mix Variety Pack, which features a diverse selection of popular salty snacks such as potato chips, corn chips, and cheese-flavored snacks in convenient, individual-sized bags. Applicable use cases include marketing to parents for school lunch preparation, targeting households for convenient party or game day snacking, and promoting on-the-go snack solutions for road trips or office environments. The lookback window for this segment is the last seven days.
Flavor Mix Variety Pack CPG Weekly Transactions › Salty Snacks › Variety Pack: This segment targets consumers who have purchased flavor mix variety packs within the salty snacks category, which typically include a diverse assortment of individually packaged chips, pretzels, or crackers in various popular flavors. Applicable use cases include marketing to parents for school lunch variety, targeting households for party or event snacking, or promoting convenience for on-the-go professionals. The lookback window for this segment is the last seven days.
Chili Seasoning Mix CPG Weekly Transactions › Sauce and Seasoning Mix › Chili Sauce: This segment targets consumers who have purchased chili seasoning mix, a convenient pre-blended mix of spices such as chili pepper, cumin, garlic, and onion designed to create the signature flavor of chili con carne. Applicable use cases include targeting shoppers for easy weeknight meal solutions, cross-selling with primary chili ingredients like ground beef, turkey, beans, and canned tomatoes, and running seasonal campaigns during colder months or for sporting event gatherings. The lookback window for this segment is the last seven days.
Great Value Brown Gravy Mix CPG Weekly Transactions › Sauce and Seasoning Mix › Gravy: This segment targets consumers who have purchased Great Value Brown Gravy Mix, a convenient pantry staple that provides a rich, savory sauce in minutes with only 20 calories per serving. Use cases include promoting Walmart's Great Value private label brand, targeting value-conscious home cooks, and cross-selling with ground meat, mashed potatoes, and slow cooker ingredients. The lookback window for this segment is the last seven days.
McCormick Brown Gravy Mix CPG Weekly Transactions › Sauce and Seasoning Mix › Gravy: This segment targets consumers who have purchased McCormick Brown Gravy Mix, a convenient and savory powdered mix used to create smooth, lump-free traditional brown gravy. Use cases include promoting Walmart's Great Value private label brand, targeting value-conscious home cooks preparing hearty comfort meals, and cross-selling with ground meat, mashed potatoes, and slow cooker ingredients. The lookback window for this segment is the last seven days.
Mild Taco Seasoning Mix CPG Weekly Transactions › Sauce and Seasoning Mix › Latino › Taco: This segment targets consumers who have purchased Mild Taco Seasoning Mix, a savory blend of herbs and spices designed to add classic Mexican-style flavor to ground meats or plant-based alternatives without intense heat. Applicable use cases include promoting complementary taco ingredients like shells, tortillas, and fresh produce, targeting households for "Taco Tuesday" meal kit promotions, and cross-selling with related Latino-style pantry goods. The lookback window for this segment is the last seven days.
Taco Seasoning Mix CPG Weekly Transactions › Sauce and Seasoning Mix › Latino › Taco: This segment targets consumers who have purchased taco seasoning mix, a convenient blend of spices such as chili powder, cumin, garlic, and onion designed to flavor proteins or vegetables for traditional Latino-style dishes. Applicable use cases include promoting complementary items like taco shells, tortillas, and fresh toppings, or targeting shoppers for themed meal nights like Taco Tuesday. The lookback window for this segment is the last seven days.
Pasta Sauce CPG Weekly Transactions › Sauce Gravy Marinade: This segment targets consumers who have purchased pasta sauce, a classic pantry staple typically made from a blend of tomatoes, herbs, and spices used as a base for various Italian-style dishes. Applicable use cases include targeting home cooks for weeknight meal planning, marketing to families for easy dinner solutions, and cross-selling with pasta, Parmesan cheese, or garlic bread. The lookback window for this segment is the last seven days.
Pizza Sauce CPG Weekly Transactions › Sauce Gravy Marinade: This segment targets consumers who have purchased pizza sauce, a savory, herb-infused tomato sauce specifically formulated to provide a rich base for homemade pizzas. Applicable use cases include targeting households for "make-your-own" pizza nights, marketing to home bakers purchasing dough or flour, and cross-selling with other Italian meal components like cheeses and specialty toppings. The lookback window for this segment is the last seven days.
Remaining Sauce CPG Weekly Transactions › Sauce Gravy Marinade: This segment targets consumers who have recently purchased a variety of cooking sauces, gravies, and marinades, including pasta sauces, simmer sauces, and cooking marinades used to flavor and prepare meals. Use cases include promoting sauce and marinade brands to home cooks who regularly prepare sauced dishes, advertising new sauce flavors and premium cooking sauce lines to culinary enthusiasts, and reaching households with high cooking sauce consumption across weeknight and weekend meal prep. The lookback window for this segment is the last seven days.
Tomato Paste CPG Weekly Transactions › Sauce Gravy Marinade: This segment targets consumers who have purchased tomato paste, a thick and concentrated paste made by cooking tomatoes to reduce water content and removing seeds and skins. Applicable use cases include promoting complementary ingredients for Italian or Mexican cuisines, such as dried pasta, ground meats, and herbs, or targeting home cooks preparing stews, soups, and chili. The lookback window for this segment is the last seven days.
Tomato Sauce CPG Weekly Transactions › Sauce Gravy Marinade: This segment targets consumers who have purchased tomato sauce, a versatile pantry staple made primarily from simmered tomatoes and used as a base for a wide variety of dishes including pasta, pizzas, and stews. Applicable use cases include targeting home cooks for meal preparation campaigns, marketing to families for Italian-themed dinner nights, and cross-selling with complementary products such as dry pasta, parmesan cheese, or ground meat. The lookback window for this segment is the last seven days.
Honey Barbecue Sauce CPG Weekly Transactions › Sauce Gravy Marinade › Barbecue and Wing Sauce › Honey: This segment targets consumers who have purchased honey barbecue sauce, a sweet and savory condiment that combines traditional barbecue spices and vinegar with the natural sweetness of honey. Applicable use cases include targeting outdoor cooking enthusiasts for seasonal grilling promotions, marketing to families for easy weeknight meal preparation, and cross-selling with fresh meats or side dishes. The lookback window for this segment is the last seven days.
Barbecue Sauce CPG Weekly Transactions › Sauce Gravy Marinade › Barbecue and Wing Sauce › Original: This segment targets consumers who have purchased original barbecue sauce, a savory and tangy condiment typically made from a base of tomatoes, vinegar, and spices, used as a marinade, basting sauce, or topping for meat. Applicable use cases include promoting grilling essentials for outdoor cookouts, marketing to home cooks for slow-cooker recipes, and cross-selling with poultry, ribs, or side dishes like coleslaw and corn. The lookback window for this segment is the last seven days.
Sweet Baby Rays Barbecue Sauce CPG Weekly Transactions › Sauce Gravy Marinade › Barbecue and Wing Sauce › Original: This segment targets consumers who have purchased Sweet Baby Ray's Original Barbecue Sauce, a popular sweet and smoky condiment used for marinating, grilling, and dipping. Applicable use cases include targeting outdoor cooking enthusiasts during grilling season, marketing to families for summer cookouts, and cross-selling with meats, charcoal, or side dishes like coleslaw and potato salad. The lookback window for this segment is the last seven days.
Original Sloppy Joe Sauce CPG Weekly Transactions › Sauce Gravy Marinade › Cooking Sauce Add Meat: This segment targets consumers who have purchased Original Sloppy Joe Sauce, a tangy and savory tomato-based cooking sauce designed to be mixed with ground meat for a quick, classic meal. Applicable use cases include promoting ground beef or turkey, hamburger buns, and side dishes like coleslaw or potato chips. The lookback window for this segment is the last seven days.
Alfredo CPG Weekly Transactions › Sauce Gravy Marinade › Pasta Sauce: This segment targets consumers who have purchased Alfredo pasta sauce, a rich and creamy white sauce typically made from butter, heavy cream, and parmesan cheese. Applicable use cases include promoting complementary products like fettuccine or penne pasta, cross-selling proteins such as chicken or shrimp, and marketing to busy households looking for quick, gourmet-style meal solutions. The lookback window for this segment is the last seven days.
Marinara CPG Weekly Transactions › Sauce Gravy Marinade › Pasta Sauce: This segment targets consumers who have purchased Marinara Sauce, a classic Italian-style tomato sauce typically seasoned with garlic, onions, and herbs like basil and oregano. Applicable use cases include targeting home cooks for quick weeknight meal solutions, marketing to families for Italian-themed dinner nights, and cross-selling complementary products such as pasta, Parmesan cheese, meatballs, or garlic bread. The lookback window for this segment is the last seven days.
Canned Seafood - Sardines CPG Weekly Transactions › Seafood: This segment targets consumers who have purchased canned sardines, which are small, nutrient-dense oily fish typically packed in water, oil, or various sauces like tomato or mustard. Applicable use cases include promoting Mediterranean-style recipes such as sardine pasta or salads, marketing quick lunch solutions like sardines on toast, and targeting consumers interested in heart-healthy diets or keto-friendly snacks. The lookback window for this segment is the last seven days.
Value Add CPG Weekly Transactions › Seafood › Shrimp: This segment targets consumers who have recently purchased value-added shrimp products, including pre-seasoned, breaded, marinated, or otherwise prepared shrimp items sold in the seafood section. Use cases include promoting value-added seafood brands to convenient dinner shoppers, marketing prepared shrimp products to consumers seeking easy protein options, and reaching households that purchase seafood for quick-cook meal solutions. The lookback window for this segment is the last seven days.
Chunk Light Tuna In Water CPG Weekly Transactions › Seafood › Tuna › Skipjack: This segment targets consumers who have purchased Chunk Light Tuna in Water, which consists of skipjack tuna broken into small pieces and packed in water to provide a lean, low-calorie source of protein. Applicable use cases include marketing to health-conscious individuals for meal prep, targeting busy professionals for quick lunch solutions like tuna salad or sandwiches, and cross-selling with pantry staples such as mayonnaise, crackers, or pasta. The lookback window for this segment is the last seven days.
Sandwich Cookies CPG Weekly Transactions › Snack and Variety Packs › Cookies: This segment targets consumers who have recently purchased sandwich cookie snack packs sold in the snack and variety pack aisle, including Oreo-style and cream-filled cookies in single-serve and multi-pack formats. Use cases include promoting sandwich cookie snack brands to impulse buyers and lunchbox snack shoppers, advertising cookie variety packs to families with school-age consumers, and reaching consumers who purchase convenient portion-controlled cookie packs for on-the-go snacking. The lookback window for this segment is the last seven days.
Sandwich Cookies CPG Weekly Transactions › Snack and Variety Packs › Cookies Biscuits - Sandwich Cookies: This segment targets consumers who have recently purchased sandwich cookie products sold through snack and variety pack channels, including cream-filled cookie varieties in multi-pack and grab-and-go formats. Use cases include promoting sandwich cookie brands to everyday cookie buyers and snack pack shoppers, advertising new sandwich cookie flavors and limited editions to loyal cookie fans, and reaching households with frequent sweet snack purchases. The lookback window for this segment is the last seven days.
Sandwich Cracker CPG Weekly Transactions › Snack and Variety Packs › Crackers: This segment targets consumers who have recently purchased sandwich crackers, including peanut butter and cheese-filled cracker packs typically sold as convenient on-the-go snacks. Use cases include promoting sandwich cracker brands to lunchbox and snack pack buyers, advertising cracker sandwich multipacks to parents purchasing portable snacks for consumers, and reaching consumers who regularly buy portion-controlled snack cracker products. The lookback window for this segment is the last seven days.
Cookies CPG Weekly Transactions › Snacks Cookies Chips: This segment targets consumers who have purchased cookies, which are sweet, baked treats available in a wide variety of flavors, textures, and formats, ranging from classic chocolate chip and sandwich cookies to artisanal and health-conscious options. Applicable use cases include targeting families for back-to-school lunchbox snacks, marketing to households for holiday baking or entertaining needs, and promoting new product launches or flavor innovations to frequent snack buyers. The lookback window for this segment is the last seven days.
Crackers CPG Weekly Transactions › Snacks Cookies Chips: This segment targets consumers who have purchased crackers within the snacks, cookies, and chips category, which are dry, kiln-baked biscuits typically made from grain flour and often enjoyed as a versatile base for toppings or as a standalone savory snack. Applicable use cases include promoting complementary items like cheeses, deli meats, and dips for social gatherings, targeting households for school lunch preparation, or cross-selling with soups and salads for meal enhancement. The lookback window for this segment is the last seven days.
Dips Spreads CPG Weekly Transactions › Snacks Cookies Chips: This segment targets consumers who have purchased dips and spreads, which are versatile, flavorful condiments used to enhance the texture and taste of various snacks and meals. Applicable use cases include targeting hosts for party planning and social gatherings, marketing to health-conscious snackers looking for veggie pairings, and promoting quick meal solutions or "anytime" snacking options. The lookback window for this segment is the last seven days.
Salty Snacks CPG Weekly Transactions › Snacks Cookies Chips: This segment targets consumers who have purchased salty snacks, such as potato chips, tortilla chips, pretzels, and popcorn, which are savory, ready-to-eat items popular for snacking and social occasions. Applicable use cases include promoting new flavor innovations, driving sales for party-sized packs during sporting events, or cross-selling with complementary items like dips and beverages. The lookback window for this segment is the last seven days.
Snack Bars CPG Weekly Transactions › Snacks Cookies Chips: This segment targets consumers who have recently purchased snack bars through snack-focused retail channels, including granola bars, fruit bars, and nut-based bars found in the snacks, cookies, and chips aisle. Use cases include promoting snack bar brands to on-the-go consumers and health snackers, advertising functional snack bar varieties to consumers seeking quick energy and nutrition, and reaching households with regular snack bar purchases. The lookback window for this segment is the last seven days.
Reduced Fat CPG Weekly Transactions › Sour Cream Products › Sour Cream: This segment targets consumers who have purchased reduced-fat sour cream, a lighter version of the traditional dairy staple that offers a similar tangy flavor and creamy texture with less fat and fewer calories. Applicable use cases include targeting health-conscious shoppers looking for lower-calorie dairy alternatives, marketing to families for taco nights or holiday meal preparation, and cross-selling with fresh produce, snack chips, or Mexican-style meal kits. The lookback window for this segment is the last seven days.
Regular Fat CPG Weekly Transactions › Sour Cream Products › Sour Cream: This segment targets consumers who have purchased regular fat sour cream, a smooth and tangy dairy product used extensively as a topping, dip base, and cooking ingredient. Applicable use cases include targeting consumers for taco night promotions, marketing to home bakers for use in cakes and breads, and cross-selling with potato-based sides or snack chips. The lookback window for this segment is the last seven days.
Regular Sour Cream CPG Weekly Transactions › Sour Cream Products › Sour Cream: This segment targets consumers who have recently purchased regular-fat sour cream, a versatile dairy product used as a condiment, dip, and cooking ingredient in a wide range of recipes. Use cases include promoting sour cream brands to home cooks who use it for tacos, baked potatoes, and dips, advertising sour cream products alongside Mexican food and dip promotions, and reaching households with frequent dairy and condiment purchases. The lookback window for this segment is the last seven days.
Processed CPG Weekly Transactions › Sugar and Sweeteners › Honey: This segment targets consumers who have purchased processed honey, a natural sweetener and versatile pantry staple used in a wide range of culinary applications. Applicable use cases include promoting tea and beverage pairings, marketing to home bakers and health-conscious shoppers seeking natural sweeteners, and cross-selling with breakfast cereals or charcuterie components. The lookback window for this segment is the last seven days.
Light Brown Sugar CPG Weekly Transactions › Sugar and Sweeteners › Sugar › Brown Sugar: This segment targets consumers who have purchased light brown sugar, a refined sugar containing a small amount of molasses that provides a moist texture and mild caramel flavor. Applicable use cases include targeting home bakers during holiday seasons, marketing to breakfast enthusiasts for sweetening oatmeal or grits, and cross-selling with meats and sauces for barbecue or roasting. The lookback window for this segment is the last seven days.
Confectioners Powdered Sugar CPG Weekly Transactions › Sugar and Sweeteners › Sugar › White Sugar: This segment targets consumers who have purchased confectioners powdered sugar, which is a finely ground white sugar mixed with a small amount of anticaking agent, commonly used for making frostings, glazes, and fudge. Applicable use cases include targeting home bakers for holiday baking seasons, promoting dessert decorating kits, and cross-selling with baking essentials like butter, flour, and vanilla extract. The lookback window for this segment is the last seven days.
Pure Granulated Sugar CPG Weekly Transactions › Sugar and Sweeteners › Sugar › White Sugar: This segment targets consumers who have purchased Pure Granulated Sugar, a highly refined and versatile white sugar that serves as a fundamental pantry staple for sweetening beverages, baking, and cooking. Applicable use cases include targeting home bakers during holiday seasons, marketing to households for everyday meal preparation, and cross-selling with other baking ingredients or coffee and tea products. The lookback window for this segment is the last seven days.
Adult CPG Weekly Transactions › Suncare › Sunscreen: This segment targets consumers who have recently purchased adult sunscreen products, including broad-spectrum SPF lotions, sprays, and sticks for general adult sun protection. Use cases include promoting sunscreen brands during warmer months and vacation seasons, advertising daily-use SPF products to skin health-conscious adults, and reaching consumers who regularly purchase sun care products for outdoor activities. The lookback window for this segment is the last seven days.
Cinnamon Raisin Swirl Bread CPG Weekly Transactions › Sweet Goods › Raisin Bread: This segment targets consumers who have purchased cinnamon raisin swirl bread, a sweet yeast bread characterized by a distinct spiral of cinnamon-sugar and plump raisins throughout each slice. Applicable use cases include promoting complementary breakfast items like gourmet butters and cream cheese, marketing to households for weekend brunch preparation, or cross-selling with coffee and tea products. The lookback window for this segment is the last seven days.
Cakes Snacks - Apple Pie CPG Weekly Transactions › Sweet Snacks: This segment targets consumers who have purchased apple pies within the sweet snacks category, which are classic dessert items featuring a sweetened apple filling baked within a pastry crust or topped with a crumble. Applicable use cases include promoting seasonal dessert offerings, cross-selling with complementary products like vanilla ice cream or whipped topping, and targeting shoppers for holiday meal planning or family gatherings. The lookback window for this segment is the last seven days.
Cakes Snacks - Brownies CPG Weekly Transactions › Sweet Snacks: This segment targets consumers who have purchased brownies, specifically those categorized under "Remaining Brownies" within the "Cakes and Snacks" middle category. Applicable use cases include targeting shoppers looking for convenient dessert solutions for family meals, marketing to individuals seeking an indulgent on-the-go treat, or cross-selling with complementary items like milk, ice cream, or coffee. The lookback window for this segment is the last seven days.
Cakes Snacks - Cakes CPG Weekly Transactions › Sweet Snacks: This segment targets consumers who have purchased various items in the Cakes and Snacks category, which include pre-packaged snack cakes, cupcakes, and other sweet baked treats. Applicable use cases include targeting parents for school lunch additions, promoting limited-edition seasonal flavors, and cross-selling with party supplies or beverages like milk and coffee. The lookback window for this segment is the last seven days.
Cakes Snacks - Coffee Cakes CPG Weekly Transactions › Sweet Snacks: This segment targets consumers who have purchased coffee cakes, which are moist, tender cakes typically featuring a cinnamon-sugar streusel topping or swirl and often enjoyed as a breakfast or snack accompaniment to coffee or tea. Use cases include promoting bakery items for morning gatherings or brunch, marketing convenient sweet treats for office breaks, and cross-selling with premium coffee or tea brands. The lookback window for this segment is the last seven days.
Cakes Snacks - Cupcakes CPG Weekly Transactions › Sweet Snacks: This segment targets consumers who have purchased various types of cupcakes categorized within the sweet snacks category. Applicable use cases include promoting these treats for everyday snacking' school lunches, marketing them as convenient dessert options for small gatherings or celebrations, or featuring them in seasonal promotions. The lookback window for this segment is the last seven days.
Cakes Snacks - Danishes CPG Weekly Transactions › Sweet Snacks: This segment targets consumers who have purchased Danishes, which are sweet, multilayered, laminated pastries typically filled with fruit, cheese, or custard and topped with icing or glaze. Applicable use cases include promoting coffee and tea pairings, marketing to shoppers for brunch or social gathering needs, and driving loyalty for bakery brands. The lookback window for this segment is the last seven days.
Cakes Snacks - Finger Cakes CPG Weekly Transactions › Sweet Snacks: This segment targets consumers who have purchased miscellaneous finger cakes and snack-sized cake products within the sweet snacks category, including snack cakes, brownies, and mini-muffins. Applicable use cases include targeting parents for school lunchbox additions, marketing to on-the-go professionals seeking a quick sweet treat, and cross-selling with beverages like milk or coffee. The lookback window for this segment is the last seven days.
Cakes Snacks - Other Cake Novelties CPG Weekly Transactions › Sweet Snacks: This segment targets consumers who have purchased miscellaneous sweet snack cakes and novelties, including products like snack pies, snack cakes, and other portable dessert treats. Applicable use cases include promoting new flavor launches, targeting back-to-school shoppers for lunchbox additions, or cross-selling with beverages like milk and coffee. The lookback window for this segment is the last seven days.
Cakes Snacks - Sponge Cake CPG Weekly Transactions › Sweet Snacks: This segment targets consumers who have purchased sponge cakes, which are light, airy "foam cakes" made primarily from whipped eggs, flour, and sugar. Applicable use cases include targeting parents for convenient school lunchbox treats, marketing to home bakers seeking quick bases for trifles, jelly rolls, or strawberry shortcakes, and promoting dessert hybrids like cake-based French toast or cake pops. The lookback window for this segment is the last seven days.
Cookies Biscuits - Cookie Bars CPG Weekly Transactions › Sweet Snacks: This segment targets consumers who have purchased 'Cookies & Biscuits - Cookie Bars.' Use cases include promoting bulk snack options for families, advertising convenient treats for lunchboxes or office pantries, and cross-selling complementary beverages like coffee or milk. The lookback window for this segment is the last seven days.
Cosmic Brownies CPG Weekly Transactions › Sweet Snacks › Brownies: This segment targets consumers who have purchased Cosmic Brownies, which are dense, fudgy chocolate brownies topped with chocolate icing and signature colorful, candy-coated chocolate pieces. Applicable use cases include targeting parents for back-to-school lunchbox treats, marketing to convenience store shoppers looking for an immediate snack, and cross-selling with beverages such as milk or coffee for a classic dessert pairing. The lookback window for this segment is the last seven days.
Zebra Cakes CPG Weekly Transactions › Sweet Snacks › Cake: This segment targets consumers who have purchased Zebra Cakes, a popular snack cake characterized by its yellow cake layers, crème filling, and white icing with iconic dark chocolate stripes. Applicable use cases include targeting parents for school lunch additions, promoting quick on-the-go snacks for busy professionals, or marketing toward consumers seeking affordable, individual-sized desserts. The lookback window for this segment is the last seven days.
Sandwich Cookie CPG Weekly Transactions › Sweet Snacks › Cakes Snacks - Creme Pies: This segment targets consumers who have purchased creme pies and sandwich-style snack cakes, which are indulgent sweet treats featuring soft cake or cookie layers held together by a creamy filling. Applicable use cases include promoting new flavor varieties, targeting parents for school lunch additions, and driving impulse purchases through seasonal snack displays. The lookback window for this segment is the last seven days.

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