Health & Fitness Audience Segments

Deodorant CPG Weekly Transactions: This segment targets consumers who have purchased deodorant or antiperspirant products, including antiperspirant deodorant sticks, sprays, and gels formulated for men and women, which are daily-use personal care items designed to control odor and perspiration. Applicable use cases include targeting personal care shoppers for brand switching and loyalty campaigns, marketing new product launches or scent variants to high-frequency deodorant purchasers, and cross-selling with complementary personal care items such as body wash, razors, and shaving products. The lookback window for this segment is the last seven days.
Personal Care CPG Weekly Transactions: This segment targets consumers who have purchased personal care products across a broad range of categories, including body wash, shampoo, conditioner, hair styling products, deodorant and antiperspirant, makeup and cosmetics, hand and body lotion, and facial skin care, indicating an active and ongoing personal hygiene and grooming routine. Applicable use cases include targeting personal care shoppers for cross-category brand discovery and loyalty campaigns, marketing new product launches across hair, skin, and body care to households with demonstrated high personal care purchase frequency, and reaching personal care buyers for seasonal promotions around gifting occasions such as Mother's Day, back-to-school, and the holiday season. The lookback window for this segment is the last seven days.
Hand Sanitizer CPG Weekly Transactions › Bath and Shower: This segment targets consumers who have recently purchased hand sanitizer products in the bath and shower category, including gel and foam hand sanitizers for personal hygiene. Use cases include promoting hand sanitizer brands to hygiene-conscious households, advertising hand sanitizer as an everyday personal care essential, and reaching consumers who regularly purchase antibacterial and sanitation products for home and on-the-go use. The lookback window for this segment is the last seven days.
Men CPG Weekly Transactions › Bath and Shower › Body Wash: This segment targets consumers who have purchased 'Body Wash' specifically marketed for men, a product designed as a liquid soap alternative for cleansing the skin. Applicable use cases include promoting new, long-lasting fragrances, advertising multi-purpose (2-in-1) body and hair wash products, or cross-selling complementary grooming items such as deodorant or shaving cream. The lookback window for this segment is the last seven days.
Unisex CPG Weekly Transactions › Bath and Shower › Body Wash: This segment targets consumers who have purchased 'Body Wash' categorized as 'UNISEX,' indicating a purchase of a general, non-gendered, liquid cleanser. Applicable use cases include promoting new, clean-formula, or neutral-scent body wash products, and cross-selling complementary bath accessories, body lotions, or shaving products. The lookback window for this segment is the last seven days.
Liquid Hand Soap CPG Weekly Transactions › Bath and Shower › Soap: This segment targets consumers who have purchased 'Liquid Hand Soap,' a product essential for personal hygiene that falls under the 'BATH AND SHOWER > SOAP' category. Use cases include promoting premium, environmentally friendly, or hypo-allergenic brands, cross-selling complementary personal care items like lotions or hand sanitizers, or advertising bulk/refill options to frequent purchasers. The lookback window for this segment is the last seven days.
Beauty Bar CPG Weekly Transactions › Bath and Shower › Soap › Bar: This segment targets consumers who have purchased a 'Beauty Bar,' a type of soap product specifically formulated to be mild and moisturizing, often containing added creams or skin-conditioning ingredients. Use cases include promoting complementary moisturizing products (like body lotions or creams), advertising new or specialized beauty bar formulas (e.g., sensitive skin, exfoliating), or retargeting for replenishment. The lookback window for this segment is the last seven days.
Bath Body CPG Weekly Transactions › Beauty Grooming: This segment targets consumers who have purchased 'Bath & Body' products, which encompasses items like body washes, bar soaps, lotions, moisturizers, and various bath accessories, focusing on cleansing, moisturizing, and general skin care. Use cases include promoting new product lines, seasonal scents, or specialized formulations (e.g., sensitive skin), cross-selling complementary items like facial care or hair products, or advertising seasonal gift sets. The lookback window for this segment is the last seven days.
Hair Care CPG Weekly Transactions › Beauty Grooming: This segment targets consumers who have recently purchased hair care products through beauty and grooming retail channels, including shampoo, conditioner, and hair treatment products. Use cases include promoting hair care brands to consumers with regular hair care routines, advertising specialty hair care lines to beauty-focused shoppers, and reaching consumers who actively invest in hair health and styling products. The lookback window for this segment is the last seven days.
Men CPG Weekly Transactions › Deodorant: This segment targets consumers who have recently purchased men's deodorant and antiperspirant products, including stick, gel, spray, and roll-on formats designed for male consumers. Use cases include promoting men's deodorant brands to male grooming product buyers, advertising deodorant products with sport and freshness positioning to active men, and reaching male consumers who regularly purchase personal care and grooming products. The lookback window for this segment is the last seven days.
Antiperspirant Deodorant CPG Weekly Transactions › Deodorant › Antiperspirant and Deodorant › Men: This segment targets male consumers who have purchased antiperspirant deodorant, which is a personal hygiene product specifically formulated to reduce underarm moisture and neutralize body odor. Applicable use cases include targeting consumers for routine grooming refills, promoting high-performance clinical strength options for active individuals, and cross-selling with other men's personal care items like body wash or shaving cream. The lookback window for this segment is the last seven days.
Antiperspirant Deodorant CPG Weekly Transactions › Deodorant › Antiperspirant and Deodorant › Women: This segment targets consumers who have purchased women's antiperspirant deodorant, a personal care product designed to reduce underarm sweat and neutralize body odor with various scents and formulations. Applicable use cases include driving brand loyalty through targeted discounts, promoting new fragrance launches or clinical strength variants, and cross-selling with other personal care items like body wash or razors. The lookback window for this segment is the last seven days.
Bars - Meal Replacement Bars CPG Weekly Transactions › Diet and Nutrition: This segment targets consumers who have purchased meal replacement bars within the diet and nutrition category, which are specially formulated bars designed to provide a balanced ratio of macronutrients and essential vitamins as a substitute for a traditional meal. Applicable use cases include targeting health-conscious shoppers for new product trials, promoting bulk-buy offers for meal planning, or cross-selling with other nutritional supplements. The lookback window for this segment is the last seven days.
Bars - Nutrition Energy Bars CPG Weekly Transactions › Diet and Nutrition: This segment targets consumers who have purchased adult health and nutrition bars, which are functional snack bars formulated to provide specific dietary benefits such as high protein, fiber, or meal replacement options tailored for adult nutritional needs. Applicable use cases include targeting fitness-conscious consumers for post-workout recovery, promoting new nutritional profiles to health-driven shoppers, and marketing convenient meal alternatives to busy professionals. The lookback window for this segment is the last seven days.
Health Nutrition Shakes CPG Weekly Transactions › Diet and Nutrition: This segment targets consumers who have recently purchased health and nutrition shakes, including ready-to-drink meal replacement and nutritional supplement shakes such as Ensure and Boost. Use cases include promoting nutrition shake brands to seniors and adults focused on balanced nutrition, marketing meal replacement shakes to busy professionals and health-conscious consumers, and reaching households where nutritional supplementation is a regular practice. The lookback window for this segment is the last seven days.
Adult Health/Nutrition Bars CPG Weekly Transactions › Diet and Nutrition › Bars - Other Bars: This segment targets consumers who have recently purchased adult health and nutrition bars in the diet and nutrition category, including meal replacement and functional nutrition bars targeting dietary and nutritional goals. Use cases include promoting diet-focused nutrition bar brands to consumers managing calorie intake, marketing high-protein and low-sugar bars to adults pursuing health goals, and reaching consumers who regularly purchase functional food bars. The lookback window for this segment is the last seven days.
Adult Health/Nutrition Bars CPG Weekly Transactions › Diet and Nutrition › Bars - Protein Recovery Bars: This segment targets consumers who have purchased adult health and nutrition bars, specifically protein and recovery bars. Applicable use cases include targeting fitness enthusiasts for post-workout recovery, marketing to busy professionals seeking healthy meal replacements, or driving brand loyalty through promotions on multipacks. The lookback window for this segment is the last seven days.
Adult Health Nutrition Bars CPG Weekly Transactions › Diet and Nutrition › Health Nutrition Bars: This segment targets consumers who have recently purchased adult health and nutrition bars, which are designed to provide balanced nutrition, meal replacement, or supplemental protein for health-focused adults. Use cases include promoting nutrition bar brands to health-conscious adults and athletes, advertising meal replacement bars to busy professionals, and reaching consumers who prioritize functional food products in their diets. The lookback window for this segment is the last seven days.
General Multipurpose Cleanser CPG Weekly Transactions › Facial Skin Care › Facial Cleanser: This segment targets consumers who have recently purchased general multipurpose facial cleansers, including face washes suitable for daily use across a range of skin types. Use cases include promoting facial cleanser brands to skincare routine consumers, advertising gentle, multipurpose cleansers to adults seeking simplified skincare, and reaching consumers who regularly purchase facial care products. The lookback window for this segment is the last seven days.
Day Facial Moisturizer CPG Weekly Transactions › Facial Skin Care › Facial Moisturizer: This segment targets consumers who have purchased day facial moisturizers, which are lightweight skin care products designed to hydrate, brighten the complexion, and protect the skin from environmental stressors like UV rays and pollution during daylight hours. Applicable use cases include promoting morning skin care routines, cross-selling with sunscreens or facial cleansers, and targeting consumers looking for anti-aging or protective daily treatments. The lookback window for this segment is the last seven days.
Basic Conditioner CPG Weekly Transactions › Hair Care › Conditioner: This segment targets consumers who have purchased basic hair conditioner, a standard rinse-out hair care product designed to hydrate, detangle, and improve the texture of hair after shampooing. Applicable use cases include driving brand loyalty for value or mainstream hair care brands, cross-selling with matching shampoos or styling products, and targeting shoppers for routine household replenishment. The lookback window for this segment is the last seven days.
Women CPG Weekly Transactions › Hair Care › Hair Spray: This segment targets consumers who have recently purchased women's hair spray products, including aerosol and pump hairsprays for styling and holding hair in place. Use cases include promoting hair spray brands to women who regularly style their hair, advertising flexible-hold and strong-hold hair spray products to styling-focused consumers, and reaching women who purchase hair care and styling products regularly. The lookback window for this segment is the last seven days.
Basic Shampoo CPG Weekly Transactions › Hair Care › Shampoo: This segment targets consumers who have purchased basic shampoo, an essential hair care product designed to cleanse the hair and scalp by removing oils, dirt, and environmental pollutants. Applicable use cases include driving brand loyalty for daily-use personal care brands, cross-selling with conditioners or styling aids, and targeting budget-conscious shoppers for routine household replenishment. The lookback window for this segment is the last seven days.
Hair Styling CPG Weekly Transactions › Hair Care › Styling Products: This segment targets consumers who have recently purchased hair styling products, including mousses, pomades, waxes, gels, and creams used to style, shape, and finish hair. Use cases include promoting hair styling product brands to style-conscious consumers, advertising specialized hair styling solutions to men and women with diverse hair types, and reaching consumers who invest regularly in hair care and grooming products. The lookback window for this segment is the last seven days.
Body CPG Weekly Transactions › Hand Body Lotion: This segment targets consumers who have purchased body lotions and moisturizers, which are topical formulations designed to hydrate the skin, improve barrier function, and manage rough or bumpy textures. Applicable use cases include marketing to individuals with seasonal dryness during winter months, promoting specialized formulas for sensitive or aging skin, and driving brand loyalty through 24-hour hydration claims. The lookback window for this segment is the last seven days.
Oral Care CPG Weekly Transactions › Health Wellness: This segment targets consumers who have recently purchased oral care products, including toothbrushes, toothpaste, mouthwash, and dental floss, in the health and wellness category. Use cases include promoting oral care brands to health-focused consumers who invest in dental hygiene, advertising electric toothbrushes and whitening products to oral health-conscious shoppers, and reaching households that regularly purchase a full range of dental care products. The lookback window for this segment is the last seven days.
Lip Balm CPG Weekly Transactions › Oral Hygiene: This segment targets consumers who have purchased lip balm products categorized under oral hygiene. Applicable use cases include targeting health and beauty enthusiasts for seasonal skincare routines, marketing to outdoor athletes or travelers for weather protection, and cross-selling with other oral care or cosmetic products such as lipstick and sun protection. The lookback window for this segment is the last seven days.
Denture Adhesive Cream CPG Weekly Transactions › Oral Hygiene › Denture Care › Denture Adhesive: This segment targets consumers who have purchased denture adhesive cream, a specialized paste designed to secure dentures to the gums, providing stability, comfort, and a seal against food particles. Use cases include promoting premium long-hold formulas, targeting users of competing brands like Fixodent or Poligrip, and reaching individuals seeking improved oral comfort. The lookback window for this segment is the last seven days.
Dental Floss Picks CPG Weekly Transactions › Oral Hygiene › Floss › Adult: This segment targets consumers who have purchased dental floss picks, which are specialized interdental cleaners featuring a piece of floss stretched across a plastic D-shaped handle for enhanced ease of use and maneuverability. Applicable use cases include promoting high-volume value packs for families, marketing to travelers or on-the-go professionals, and cross-selling with other oral care essentials like toothpaste and mouthwash to maintain gum health and prevent tooth decay. The lookback window for this segment is the last seven days.
Adult CPG Weekly Transactions › Oral Hygiene › Mouthwash: This segment targets consumers who have purchased adult mouthwash, also known as oral rinse, which is a liquid product used to complement daily brushing and flossing by reaching areas of the mouth that a toothbrush cannot. Applicable use cases include targeting health-conscious individuals for daily oral hygiene maintenance, marketing specialized formulas for gum health or teeth whitening, and promoting travel-sized bottles for on-the-go freshness. The lookback window for this segment is the last seven days.
Manual Toothbrush CPG Weekly Transactions › Oral Hygiene › Toothbrush › Adult: This segment targets consumers who have purchased adult manual toothbrushes, which are essential oral hygiene tools designed for the manual removal of plaque and debris to maintain dental and gum health. Applicable use cases include targeting households for routine oral care replenishment, cross-selling with complementary products like toothpaste and mouthwash, and marketing travel-sized hygiene kits. The lookback window for this segment is the last seven days.
Adult CPG Weekly Transactions › Oral Hygiene › Toothpaste: This segment targets consumers who have purchased adult toothpaste, a fundamental oral hygiene product used to maintain dental health by removing plaque and delivering therapeutic agents like fluoride to prevent cavities. Applicable use cases include targeting health-conscious individuals for holistic wellness campaigns, marketing new flavor or formula launches to brand-loyal shoppers, and cross-selling with other oral care essentials like toothbrushes and dental floss. The lookback window for this segment is the last seven days.
Cavity Protection Toothpaste CPG Weekly Transactions › Oral Hygiene › Toothpaste › Adult: This segment targets adult consumers who have purchased cavity protection toothpaste. Applicable use cases include targeting health-conscious adults for routine oral care replenishment, cross-selling dental accessories like soft-bristled toothbrushes, mouthwash, or dental floss, competitor conquesting by brands offering advanced benefits like sensitivity relief or whitening, and promoting dental health awareness campaigns or seasonal check-up reminders. The lookback window for this segment is the last seven days.
Whitening Toothpaste CPG Weekly Transactions › Oral Hygiene › Toothpaste › Adult: This segment targets consumers who have purchased whitening toothpaste, an oral care product designed for adults to remove surface stains and brighten teeth while providing essential benefits like cavity protection and breath freshening. Applicable use cases include targeting consumers interested in cosmetic dental improvements, marketing to individuals preparing for special events, and cross-selling with other oral hygiene products such as mouthwash or electric toothbrushes. The lookback window for this segment is the last seven days.
Performance Nutrition Bars CPG Weekly Transactions › Performance Nutrition › Bars - Other Bars: This segment targets consumers who have recently purchased performance nutrition bars designed to support athletic performance, recovery, and fitness goals. Use cases include promoting performance nutrition bar brands to gym-goers and athletes, advertising high-protein and energy-dense bars to fitness enthusiasts, and reaching consumers who purchase specialty sports nutrition food products. The lookback window for this segment is the last seven days.
Performance Nutrition Bars CPG Weekly Transactions › Performance Nutrition › Bars - Protein Recovery Bars: This segment targets consumers who have purchased performance nutrition bars, which are specialized snack bars formulated with high levels of protein, fiber, and essential nutrients to support athletic performance, energy levels, and muscle recovery. Applicable use cases include promoting new protein bar flavors, targeting active consumers for post-workout recovery campaigns, or cross-selling with other performance supplements and fitness apparel. The lookback window for this segment is the last seven days.
Performance Bakery CPG Weekly Transactions › Performance Nutrition › Cookies Biscuits - Other: This segment targets consumers who have purchased performance bakery products, such as protein cookies, protein brownies, or keto-friendly biscuits, within the performance nutrition category. Applicable use cases include targeting fitness enthusiasts looking for a post-workout treat, marketing to health-conscious professionals seeking a convenient on-the-go snack, or promoting new product launches to individuals following specific dietary regimens like keto or paleo. The lookback window for this segment is the last seven days.
Performance Nutrition Shakes CPG Weekly Transactions › Performance Nutrition › Health Recovery - Protein Drinks: This segment targets consumers who have purchased performance nutrition shakes, which are ready-to-drink or powdered high-protein beverages designed to support muscle recovery, athletic performance, and nutritional supplementation. Applicable use cases include promoting new flavor launches, targeting gym-goers for post-workout replenishment, and marketing wellness products to health-conscious shoppers. The lookback window for this segment is the last seven days.
Performance Nutrition Shakes CPG Weekly Transactions › Performance Nutrition › Milk - Shakes: This segment targets consumers who have purchased performance nutrition milk shakes, which are ready-to-drink beverages formulated with high protein content and essential nutrients to support muscle recovery, athletic performance, and nutritional needs. Applicable use cases include targeting gym-goers for post-workout recovery campaigns, marketing to busy professionals as a healthy meal replacement option, and promoting loyalty programs for frequent purchasers of performance supplements. The lookback window for this segment is the last seven days.
Chocolate Protein Shake CPG Weekly Transactions › Performance Nutrition › Performance Nutrition Shakes: This segment targets consumers who have purchased chocolate-flavored protein shakes, which are ready-to-drink performance nutrition beverages formulated with high protein content to support muscle recovery, athletic performance, and overall nutritional goals. Applicable use cases include promoting post-workout recovery products, targeting health-conscious shoppers looking for meal replacements, and cross-selling with fitness apparel or gym memberships. The lookback window for this segment is the last seven days.
Adult CPG Weekly Transactions › Suncare › Sunscreen: This segment targets consumers who have recently purchased adult sunscreen products, including broad-spectrum SPF lotions, sprays, and sticks for general adult sun protection. Use cases include promoting sunscreen brands during warmer months and vacation seasons, advertising daily-use SPF products to skin health-conscious adults, and reaching consumers who regularly purchase sun care products for outdoor activities. The lookback window for this segment is the last seven days.
Diet & Nutrition Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased diet & nutrition products in the last 120 days
Health & Wellness Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased health & wellness products in the last 120 days
Oral Care Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased oral care products in the last 120 days
OTC Medication Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased OTC Medication in the last 120 days
Personal Care Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased personal care products in the last 120 days
Suncare Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased suncare products in the last 120 days
Vitamins & Supplements Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased vitamins & supplement products in the last 120 days
Atkins Ecommerce › Amazon Shoppers › Diet & Nutrition: Users who have shopped online at Amazon and purchased Atkins products in the last 120 days
IsoPure Ecommerce › Amazon Shoppers › Diet & Nutrition: Users who have shopped online at Amazon and purchased IsoPure products in the last 120 days
Orgain Ecommerce › Amazon Shoppers › Diet & Nutrition: Users who have shopped online at Amazon and purchased Orgain products in the last 120 days
Premier Protein Ecommerce › Amazon Shoppers › Diet & Nutrition: Users who have shopped online at Amazon and purchased Premier Protein products in the last 120 days
Colgate Ecommerce › Amazon Shoppers › Oral Care: Users who have shopped online at Amazon and purchased Colgate products in the last 120 days
Listerine Ecommerce › Amazon Shoppers › Oral Care: Users who have shopped online at Amazon and purchased Listerine products in the last 120 days
Amazon Basic Care Brand Ecommerce › Amazon Shoppers › OTC Medication: Users who have shopped online at Amazon and purchased Amazon Basic Care brand of OTC medication in the last 120 days
Cough & Cold Ecommerce › Amazon Shoppers › OTC Medication: Users who have shopped online at Amazon and purchased cough & cold products in the last 120 days
Dramamine Ecommerce › Amazon Shoppers › OTC Medication: Users who have shopped online at Amazon and purchased Dramamine in the last 120 days
Medical Accessories Ecommerce › Amazon Shoppers › OTC Medication: Users who have shopped online at Amazon and purchased medical accessories in the last 120 days
Pain Reliever Ecommerce › Amazon Shoppers › OTC Medication: Users who have shopped online at Amazon and purchased pain reliever medications in the last 120 days
Claritin Ecommerce › Amazon Shoppers › OTC Medication › Allergy: Users who have shopped online at Amazon and purchased Claritin in the last 120 days
Xyzal Ecommerce › Amazon Shoppers › OTC Medication › Allergy: Users who have shopped online at Amazon and purchased Xyzal in the last 120 days
Afrin Ecommerce › Amazon Shoppers › OTC Medication › Cough & Cold: Users who have shopped online at Amazon and purchased Afrin in the last 120 days
Halls Ecommerce › Amazon Shoppers › OTC Medication › Cough & Cold: Users who have shopped online at Amazon and purchased Halls products in the last 120 days
Ricola Ecommerce › Amazon Shoppers › OTC Medication › Cough & Cold: Users who have shopped online at Amazon and purchased Ricola products in the last 120 days
Motrin Ecommerce › Amazon Shoppers › OTC Medication › Pain Reliever: Users who have shopped online at Amazon and purchased Motrin products in the last 120 days
Tylenol Ecommerce › Amazon Shoppers › OTC Medication › Pain Reliever: Users who have shopped online at Amazon and purchased Tylenol products in the last 120 days
Adult Incontinence Ecommerce › Amazon Shoppers › Personal Care: Users who have shopped online at Amazon and purchased adult incontinence products in the last 120 days
Deodorant Ecommerce › Amazon Shoppers › Personal Care: Users who have shopped online at Amazon and purchased deodorant in the last 120 days
Feminine Care Ecommerce › Amazon Shoppers › Personal Care: Users who have shopped online at Amazon and purchased feminine care products in the last 120 days
Foot Care Ecommerce › Amazon Shoppers › Personal Care: Users who have shopped online at Amazon and purchased foot care products in the last 120 days
GI Care Ecommerce › Amazon Shoppers › Personal Care: Users who have shopped online at Amazon and purchased GI Care products in the last 120 days
Depends Ecommerce › Amazon Shoppers › Personal Care › Adult Incontinence: Users who have shopped online at Amazon and purchased Depends products in the last 120 days
Poise Ecommerce › Amazon Shoppers › Personal Care › Adult Incontinence: Users who have shopped online at Amazon and purchased Poise products in the last 120 days
Degree Ecommerce › Amazon Shoppers › Personal Care › Deodorant: Users who have shopped online at Amazon and purchased Degree deodorant in the last 120 days
Degree Men Ecommerce › Amazon Shoppers › Personal Care › Deodorant: Users who have shopped online at Amazon and purchased Degree Men deodorant in the last 120 days
Dove Ecommerce › Amazon Shoppers › Personal Care › Deodorant: Users who have shopped online at Amazon and purchased Dove deodorant in the last 120 days
Dove Men Ecommerce › Amazon Shoppers › Personal Care › Deodorant: Users who have shopped online at Amazon and purchased Dove Men deodorant in the last 120 days
Old Spice Ecommerce › Amazon Shoppers › Personal Care › Deodorant: Users who have shopped online at Amazon and purchased Old Spice deodorant in the last 120 days
Always Ecommerce › Amazon Shoppers › Personal Care › Feminine Care: Users who have shopped online at Amazon and purchased Always products in the last 120 days
Midol Ecommerce › Amazon Shoppers › Personal Care › Feminine Care: Users who have shopped online at Amazon and purchased Midol products in the last 120 days
Summer's Eve Ecommerce › Amazon Shoppers › Personal Care › Feminine Care: Users who have shopped online at Amazon and purchased Summer's Eve products in the last 120 days
U by Kotex Ecommerce › Amazon Shoppers › Personal Care › Feminine Care: Users who have shopped online at Amazon and purchased U by Kotex in the last 120 days
Benefiber Ecommerce › Amazon Shoppers › Vitamins & Supplements: Users who have shopped online at Amazon and purchased Benefiber products in the last 120 days
Culturelle Ecommerce › Amazon Shoppers › Vitamins & Supplements: Users who have shopped online at Amazon and purchased Culturelle products in the last 120 days
Flintstones Ecommerce › Amazon Shoppers › Vitamins & Supplements: Users who have shopped online at Amazon and purchased Flintstones vitamins in the last 120 days
Natrol Ecommerce › Amazon Shoppers › Vitamins & Supplements: Users who have shopped online at Amazon and purchased Natrol products in the last 120 days
Nature Made Ecommerce › Amazon Shoppers › Vitamins & Supplements: Users who have shopped online at Amazon and purchased Nature Made products in the last 120 days
Olly Ecommerce › Amazon Shoppers › Vitamins & Supplements: Users who have shopped online at Amazon and purchased Olly products in the last 120 days
One A Day Ecommerce › Amazon Shoppers › Vitamins & Supplements: Users who have shopped online at Amazon and purchased One A Day products in the last 120 days
Physicians Formula Ecommerce › Amazon Shoppers › Vitamins & Supplements: Users who have shopped online at Amazon and purchased Physicians Formula products in the last 120 days
Vitafusion Ecommerce › Amazon Shoppers › Vitamins & Supplements: Users who have shopped online at Amazon and purchased VitaFusion products in the last 120 days
Zarbees Ecommerce › Amazon Shoppers › Vitamins & Supplements: Users who have shopped online at Amazon and purchased Zarbee's products in the last 120 days
Gym Member Enthusiast › Sports and Healthy Living: Individuals who have been seen at a gym at least twice in the last 60 days
Health Enthusiast Enthusiast › Sports and Healthy Living: Individuals who have been seen at a gym, day spa, athletic club or locaton like Whole Foods at least twice in the last 90 days
Outdoor Enthusiast Enthusiast › Sports and Healthy Living: Individuals who spend time outdoors and have been seen at parks, forests, ski resorts, or outdoor retail stores at least twice in the last 90 days
Anytime Fitness Enthusiast › Sports and Healthy Living › Gym Member: Individuals who have been seen at an Anytime Fitness at least twice in the last 60 days
Crunch Enthusiast › Sports and Healthy Living › Gym Member: Individuals who have been seen at a Crunch gym at least twice in the last 60 days
Equinox Enthusiast › Sports and Healthy Living › Gym Member: Individuals who have been seen at an Equinox at least twice in the last 60 days
Gold's Gym Enthusiast › Sports and Healthy Living › Gym Member: Individuals who have been seen at a Gold's Gym at least twice in the last 60 days
LA Fitness Enthusiast › Sports and Healthy Living › Gym Member: Individuals who have been seen at a LA Fitness at least twice in the last 60 days
Planet Fitness Enthusiast › Sports and Healthy Living › Gym Member: Individuals who have been seen at a Planet Fitness at least twice in the last 60 days
Snap Fitness Enthusiast › Sports and Healthy Living › Gym Member: Individuals who have been seen at a Snap Fitness at least twice in the last 60 days
Neighborhood Parks Visitors Enthusiast › Sports and Healthy Living › Outdoor Enthusiast: Individuals who have been seen at a neighborhood or local park at least twice in the last 60 days
Lapsed Gyms & Fitness Centers › 24 Hour Fitness: Individuals seen at 24 Hour Fitness at least once in the last 6 months but not seen in the last 90 days
Loyalists Gyms & Fitness Centers › 24 Hour Fitness: Individuals seen at 24 Hour Fitness five times or more in the last 90 days
Lapsed Gyms & Fitness Centers › Anytime Fitness: Individuals seen at Anytime Fitness at least once in the last 6 months but not seen in the last 90 days
Loyalists Gyms & Fitness Centers › Anytime Fitness: Individuals seen at Anytime Fitness five times or more in the last 90 days
Lapsed Gyms & Fitness Centers › Crunch: Individuals seen at Crunch at least once in the last 6 months but not seen in the last 90 days
Loyalists Gyms & Fitness Centers › Crunch: Individuals seen at Crunch five times or more in the last 90 days
Lapsed Gyms & Fitness Centers › Curves: Individuals seen at Curves at least once in the last 6 months but not seen in the last 90 days
Loyalists Gyms & Fitness Centers › Curves: Individuals seen at Curves five times or more in the last 90 days
Lapsed Gyms & Fitness Centers › Equinox: Individuals seen at Equinox at least once in the last 6 months but not seen in the last 90 days
Loyalists Gyms & Fitness Centers › Equinox: Individuals seen at Equinox five times or more in the last 90 days
Lapsed Gyms & Fitness Centers › F45 Training: Individuals seen at F45 Training at least once in the last 6 months but not seen in the last 90 days
Loyalists Gyms & Fitness Centers › F45 Training: Individuals seen at F45 Training five times or more in the last 90 days
Lapsed Gyms & Fitness Centers › Gold's Gym: Individuals seen at Gold's Gym at least once in the last 6 months but not seen in the last 90 days
Loyalists Gyms & Fitness Centers › Gold's Gym: Individuals seen at Gold's Gym five times or more in the last 90 days
Lapsed Gyms & Fitness Centers › LA Fitness: Individuals seen at LA Fitness at least once in the last 6 months but not seen in the last 90 days
Loyalists Gyms & Fitness Centers › LA Fitness: Individuals seen at LA Fitness five times or more in the last 90 days
Lapsed Gyms & Fitness Centers › Lifetime Fitness: Individuals seen at Lifetime Fitness at least once in the last 6 months but not seen in the last 90 days
Loyalists Gyms & Fitness Centers › Lifetime Fitness: Individuals seen at Lifetime Fitness five times or more in the last 90 days
Lapsed Gyms & Fitness Centers › Orangetheory: Individuals seen at Orangetheory at least once in the last 6 months but not seen in the last 90 days
Loyalists Gyms & Fitness Centers › Orangetheory: Individuals seen at Orangetheory five times or more in the last 90 days
Lapsed Gyms & Fitness Centers › Planet Fitness: Individuals seen at Planet Fitness at least once in the last 6 months but not seen in the last 90 days
Loyalists Gyms & Fitness Centers › Planet Fitness: Individuals seen at Planet Fitness five times or more in the last 90 days
Lapsed Gyms & Fitness Centers › Snap Fitness: Individuals seen at Snap Fitness at least once in the last 6 months but not seen in the last 90 days
Loyalists Gyms & Fitness Centers › Snap Fitness: Individuals seen at Snap Fitness five times or more in the last 90 days
Bath & Shower Premium Buyers High-End Luxury Shoppers › Verified Purchase: High-end luxury shoppers with verified Bath & Shower purchases. These consumers prioritize premium brands and product quality over price when making these purchases.
Deodorant Premium Buyers High-End Luxury Shoppers › Verified Purchase: High-end luxury shoppers with verified Deodorant purchases. These consumers prioritize premium brands and product quality over price when making these purchases.
Facial Skin Care Premium Buyers High-End Luxury Shoppers › Verified Purchase: High-end luxury shoppers with verified Facial Skin Care purchases. These consumers prioritize premium brands and product quality over price when making these purchases.
Hair Care Premium Buyers High-End Luxury Shoppers › Verified Purchase: High-end luxury shoppers with verified Hair Care purchases. These consumers prioritize premium brands and product quality over price when making these purchases.
Oral Hygiene Premium Buyers High-End Luxury Shoppers › Verified Purchase: High-end luxury shoppers with verified Oral Hygiene purchases. These consumers prioritize premium brands and product quality over price when making these purchases.
Body Wash Premium Buyers High-End Luxury Shoppers › Verified Purchase › Bath & Shower: High-end luxury shoppers who buy Body Wash. Targets buyers within Bath & Shower > Body Wash.
Dial Premium Buyers High-End Luxury Shoppers › Verified Purchase › Bath & Shower: High-end luxury shoppers who regularly buy Dial products. Brand-level targeting within Bath & Shower.
Dove Premium Buyers High-End Luxury Shoppers › Verified Purchase › Bath & Shower: High-end luxury shoppers who regularly buy Dove products. Brand-level targeting within Bath & Shower.
Hand Sanitizer Premium Buyers High-End Luxury Shoppers › Verified Purchase › Bath & Shower: High-end luxury shoppers who buy Hand Sanitizer. Targets buyers within Bath & Shower > Hand Sanitizer.
Olay Premium Buyers High-End Luxury Shoppers › Verified Purchase › Bath & Shower: High-end luxury shoppers who regularly buy Olay products. Brand-level targeting within Bath & Shower.
Soap Premium Buyers High-End Luxury Shoppers › Verified Purchase › Bath & Shower: High-end luxury shoppers who buy Soap. Targets buyers within Bath & Shower > Soap.
Softsoap Premium Buyers High-End Luxury Shoppers › Verified Purchase › Bath & Shower: High-end luxury shoppers who regularly buy Softsoap products. Brand-level targeting within Bath & Shower.
Dove Premium Buyers High-End Luxury Shoppers › Verified Purchase › Bath & Shower › Body Wash: High-end luxury shoppers who regularly buy Dove Body Wash. Brand-specific targeting within Bath & Shower.
Olay Premium Buyers High-End Luxury Shoppers › Verified Purchase › Bath & Shower › Body Wash: High-end luxury shoppers who regularly buy Olay Body Wash. Brand-specific targeting within Bath & Shower.
Dial Premium Buyers High-End Luxury Shoppers › Verified Purchase › Bath & Shower › Soap: High-end luxury shoppers who regularly buy Dial Soap. Brand-specific targeting within Bath & Shower.
Softsoap Premium Buyers High-End Luxury Shoppers › Verified Purchase › Bath & Shower › Soap: High-end luxury shoppers who regularly buy Softsoap Soap. Brand-specific targeting within Bath & Shower.
Degree Premium Buyers High-End Luxury Shoppers › Verified Purchase › Deodorant: High-end luxury shoppers who regularly buy Degree All. Brand-specific targeting within Deodorant.
Dove Premium Buyers High-End Luxury Shoppers › Verified Purchase › Deodorant: High-end luxury shoppers who regularly buy Dove All. Brand-specific targeting within Deodorant.
Men's Premium Buyers High-End Luxury Shoppers › Verified Purchase › Deodorant: High-end luxury shoppers who buy Men's. Targets buyers within Deodorant > Men's.
Native Premium Buyers High-End Luxury Shoppers › Verified Purchase › Deodorant: High-end luxury shoppers who regularly buy Native All. Brand-specific targeting within Deodorant.
Old Spice Premium Buyers High-End Luxury Shoppers › Verified Purchase › Deodorant: High-end luxury shoppers who regularly buy Old Spice All. Brand-specific targeting within Deodorant.
Women's Premium Buyers High-End Luxury Shoppers › Verified Purchase › Deodorant: High-end luxury shoppers who buy Women's. Targets buyers within Deodorant > Women's.
Secret Premium Buyers High-End Luxury Shoppers › Verified Purchase › Deodorant › All: High-end luxury shoppers who regularly buy Secret All. Brand-specific targeting within Deodorant.
Nutrition Bars Premium Buyers High-End Luxury Shoppers › Verified Purchase › Diet & Nutrition: High-end luxury shoppers who buy Nutrition Bars. Targets buyers within Diet & Nutrition > Nutrition Bars.
Protein Bars Premium Buyers High-End Luxury Shoppers › Verified Purchase › Diet & Nutrition: High-end luxury shoppers who buy Protein Bars. Targets buyers within Diet & Nutrition > Protein Bars.
Quest Premium Buyers High-End Luxury Shoppers › Verified Purchase › Diet & Nutrition: High-end luxury shoppers who regularly buy Quest products. Brand-level targeting within Diet & Nutrition.
Quest Premium Buyers High-End Luxury Shoppers › Verified Purchase › Diet & Nutrition › Protein Bars: High-end luxury shoppers who regularly buy Quest Protein Bars. Brand-specific targeting within Diet & Nutrition.
CeraVe Premium Buyers High-End Luxury Shoppers › Verified Purchase › Facial Skin Care: High-end luxury shoppers who regularly buy CeraVe All. Brand-specific targeting within Facial Skin Care.
Face Wash Premium Buyers High-End Luxury Shoppers › Verified Purchase › Facial Skin Care: High-end luxury shoppers who buy Face Wash. Targets buyers within Facial Skin Care > Face Wash.
Moisturizer Premium Buyers High-End Luxury Shoppers › Verified Purchase › Facial Skin Care: High-end luxury shoppers who buy Moisturizer. Targets buyers within Facial Skin Care > Moisturizer.
Neutrogena Premium Buyers High-End Luxury Shoppers › Verified Purchase › Facial Skin Care: High-end luxury shoppers who regularly buy Neutrogena All. Brand-specific targeting within Facial Skin Care.
Olay Premium Buyers High-End Luxury Shoppers › Verified Purchase › Facial Skin Care: High-end luxury shoppers who regularly buy Olay All. Brand-specific targeting within Facial Skin Care.
Aveeno Premium Buyers High-End Luxury Shoppers › Verified Purchase › Facial Skin Care › All: High-end luxury shoppers who regularly buy Aveeno All. Brand-specific targeting within Facial Skin Care.
Conditioner Premium Buyers High-End Luxury Shoppers › Verified Purchase › Hair Care: High-end luxury shoppers who buy Conditioner. Targets buyers within Hair Care > Conditioner.
Dove Premium Buyers High-End Luxury Shoppers › Verified Purchase › Hair Care: High-end luxury shoppers who regularly buy Dove products. Brand-level targeting within Hair Care.
Garnier Premium Buyers High-End Luxury Shoppers › Verified Purchase › Hair Care: High-end luxury shoppers who regularly buy Garnier products. Brand-level targeting within Hair Care.
Hair Coloring Premium Buyers High-End Luxury Shoppers › Verified Purchase › Hair Care: High-end luxury shoppers who buy Hair Coloring. Targets buyers within Hair Care > Hair Coloring.
Head & Shoulders Premium Buyers High-End Luxury Shoppers › Verified Purchase › Hair Care: High-end luxury shoppers who regularly buy Head & Shoulders products. Brand-level targeting within Hair Care.
Herbal Essences Premium Buyers High-End Luxury Shoppers › Verified Purchase › Hair Care: High-end luxury shoppers who regularly buy Herbal Essences products. Brand-level targeting within Hair Care.
Pantene Premium Buyers High-End Luxury Shoppers › Verified Purchase › Hair Care: High-end luxury shoppers who regularly buy Pantene products. Brand-level targeting within Hair Care.
Shampoo Premium Buyers High-End Luxury Shoppers › Verified Purchase › Hair Care: High-end luxury shoppers who buy Shampoo. Targets buyers within Hair Care > Shampoo.
Styling Products Premium Buyers High-End Luxury Shoppers › Verified Purchase › Hair Care: High-end luxury shoppers who buy Styling Products. Targets buyers within Hair Care > Styling Products.
Suave Premium Buyers High-End Luxury Shoppers › Verified Purchase › Hair Care: High-end luxury shoppers who regularly buy Suave products. Brand-level targeting within Hair Care.
TRESemmé Premium Buyers High-End Luxury Shoppers › Verified Purchase › Hair Care: High-end luxury shoppers who regularly buy TRESemmé products. Brand-level targeting within Hair Care.
Clairol Premium Buyers High-End Luxury Shoppers › Verified Purchase › Hair Care › Coloring: High-end luxury shoppers who regularly buy Clairol Coloring. Brand-specific targeting within Hair Care.
Dove Premium Buyers High-End Luxury Shoppers › Verified Purchase › Hair Care › Shampoo: High-end luxury shoppers who regularly buy Dove Shampoo. Brand-specific targeting within Hair Care.
Garnier Premium Buyers High-End Luxury Shoppers › Verified Purchase › Hair Care › Shampoo: High-end luxury shoppers who regularly buy Garnier Shampoo. Brand-specific targeting within Hair Care.
Head & Shoulders Premium Buyers High-End Luxury Shoppers › Verified Purchase › Hair Care › Shampoo: High-end luxury shoppers who regularly buy Head & Shoulders Shampoo. Brand-specific targeting within Hair Care.
Herbal Essences Premium Buyers High-End Luxury Shoppers › Verified Purchase › Hair Care › Shampoo: High-end luxury shoppers who regularly buy Herbal Essences Shampoo. Brand-specific targeting within Hair Care.
Pantene Premium Buyers High-End Luxury Shoppers › Verified Purchase › Hair Care › Shampoo: High-end luxury shoppers who regularly buy Pantene Shampoo. Brand-specific targeting within Hair Care.
Suave Premium Buyers High-End Luxury Shoppers › Verified Purchase › Hair Care › Shampoo: High-end luxury shoppers who regularly buy Suave Shampoo. Brand-specific targeting within Hair Care.
TRESemmé Premium Buyers High-End Luxury Shoppers › Verified Purchase › Hair Care › Shampoo: High-end luxury shoppers who regularly buy TRESemmé Shampoo. Brand-specific targeting within Hair Care.
GNC Premium Buyers High-End Luxury Shoppers › Verified Purchase › Health Stores: Health-focused luxury shoppers with verified purchases at GNC. These consumers prioritize premium brands and product quality over price when making these purchases.
Natural Grocers Premium Buyers High-End Luxury Shoppers › Verified Purchase › Health Stores: Quality-focused wellness shoppers with verified transactions at Natural Grocers. These consumers prioritize premium brands and product quality over price when making these purchases.
Vitamin Shoppe Premium Buyers High-End Luxury Shoppers › Verified Purchase › Health Stores: Quality-seeking nutrition and wellness buyers with verified purchases at Vitamin Shoppe. These consumers prioritize premium brands and product quality over price when making these purchases.
Whole Foods Market Premium Buyers High-End Luxury Shoppers › Verified Purchase › Health Stores: Health-focused luxury shoppers with verified purchases at Whole Foods Market. These consumers prioritize premium brands and product quality over price when making these purchases.
Colgate Premium Buyers High-End Luxury Shoppers › Verified Purchase › Oral Hygiene: High-end luxury shoppers who regularly buy Colgate products. Brand-level targeting within Oral Hygiene.
Crest Premium Buyers High-End Luxury Shoppers › Verified Purchase › Oral Hygiene: High-end luxury shoppers who regularly buy Crest products. Brand-level targeting within Oral Hygiene.
Floss Premium Buyers High-End Luxury Shoppers › Verified Purchase › Oral Hygiene: High-end luxury shoppers who buy Floss. Targets buyers within Oral Hygiene > Floss.
Listerine Premium Buyers High-End Luxury Shoppers › Verified Purchase › Oral Hygiene: High-end luxury shoppers who regularly buy Listerine products. Brand-level targeting within Oral Hygiene.
Mouthwash Premium Buyers High-End Luxury Shoppers › Verified Purchase › Oral Hygiene: High-end luxury shoppers who buy Mouthwash. Targets buyers within Oral Hygiene > Mouthwash.
Oral-B Premium Buyers High-End Luxury Shoppers › Verified Purchase › Oral Hygiene: High-end luxury shoppers who regularly buy Oral-B products. Brand-level targeting within Oral Hygiene.
Toothbrush Premium Buyers High-End Luxury Shoppers › Verified Purchase › Oral Hygiene: High-end luxury shoppers who buy Toothbrush. Targets buyers within Oral Hygiene > Toothbrush.
Toothpaste Premium Buyers High-End Luxury Shoppers › Verified Purchase › Oral Hygiene: High-end luxury shoppers who buy Toothpaste. Targets buyers within Oral Hygiene > Toothpaste.
Listerine Premium Buyers High-End Luxury Shoppers › Verified Purchase › Oral Hygiene › Mouthwash: High-end luxury shoppers who regularly buy Listerine Mouthwash. Brand-specific targeting within Oral Hygiene.
Oral-B Premium Buyers High-End Luxury Shoppers › Verified Purchase › Oral Hygiene › Toothbrush: High-end luxury shoppers who regularly buy Oral-B Toothbrush. Brand-specific targeting within Oral Hygiene.
Colgate Premium Buyers High-End Luxury Shoppers › Verified Purchase › Oral Hygiene › Toothpaste: High-end luxury shoppers who regularly buy Colgate Toothpaste. Brand-specific targeting within Oral Hygiene.
Crest Premium Buyers High-End Luxury Shoppers › Verified Purchase › Oral Hygiene › Toothpaste: High-end luxury shoppers who regularly buy Crest Toothpaste. Brand-specific targeting within Oral Hygiene.
Equinox Premium Buyers High-End Luxury Shoppers › Verified Visit › Fitness & Gyms: Quality-focused fitness consumers with verified membership or purchases at Equinox. These health-focused luxury shoppers invest in premium fitness memberships and boutique class access.
Orangetheory Premium Buyers High-End Luxury Shoppers › Verified Visit › Fitness & Gyms: Quality-focused fitness consumers with verified membership or purchases at Orangetheory. These health-focused luxury shoppers invest in premium fitness memberships and boutique class access.
Pure Barre Premium Buyers High-End Luxury Shoppers › Verified Visit › Fitness & Gyms: Price-sensitive gym members with verified purchases at Pure Barre. These consumers prioritize premium brands and product quality over price when making these purchases.
Health Care Employee Lifestyle: Individuals who have been seen working in hospitals and doctor offices in the last 90 days
Dentist Offices Lifestyle › Health Care: Individuals who have been seen at a dentist office at least once in the last 90 days

Health & Fitness Audience Segments

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