Pets Audience Segments

Pet Care CPG Weekly Transactions: This segment targets consumers who have purchased pet care products across a broad range of categories, including dry and wet dog and cat food, pet treats, cat litter, and grooming and wellness products, indicating an active and ongoing need for pet maintenance and nutrition. Applicable use cases include targeting pet owners for cross-category campaigns spanning food, health, and accessories, marketing premium or specialty pet brands to households with demonstrated high-frequency pet purchasing, and reaching pet owners for seasonal promotions around pet gifting, veterinary wellness, and flea and tick prevention. The lookback window for this segment is the last seven days.
Cat Litter CPG Weekly Transactions › Cat Dog Litter Deodorant: This segment targets consumers who have purchased 'Cat Litter,' an essential absorbent material used in litter boxes for feline waste management and odor control. Applicable use cases include promoting premium clumping varieties, eco-friendly or scent-free alternatives, and cross-selling pet care essentials like litter scoops, liners, or cat food. The lookback window for this segment is the last seven days.
Cat Food Dry CPG Weekly Transactions › Pet Care › Cat Food: This segment targets consumers who have purchased dry cat food, a shelf-stable and nutritionally balanced pet food option typically consisting of extruded kibble. Applicable use cases include targeting pet owners for bulk replenishment campaigns, marketing premium or specialized formula brands, and cross-selling with other pet essentials like litter, treats, or toys. The lookback window for this segment is the last seven days.
Cat Food Wet CPG Weekly Transactions › Pet Care › Cat Food: This segment targets consumers who have purchased wet cat food, which includes a variety of canned, pouched, or tray-based feline diets characterized by high moisture content and rich protein sources like poultry, fish, or beef. Applicable use cases include targeting pet owners for new flavor trials, marketing premium or organic canned varieties to health-conscious cat parents, and cross-selling with cat treats, toys, or litter. The lookback window for this segment is the last seven days.
Cat Treats CPG Weekly Transactions › Pet Care › Cat Food: This segment targets consumers who have purchased cat treats, which are small, flavorful snacks designed to reward or supplement the diet of domestic cats. Applicable use cases include driving brand loyalty through targeted coupons, cross-selling with premium cat food or litter, and promoting dental-specific treats to health-conscious pet owners. The lookback window for this segment is the last seven days.
Dog Food Dry CPG Weekly Transactions › Pet Care › Dog Food: This segment targets consumers who have purchased dry dog food, a primary nutritional source for dogs consisting of kibble or pellets designed for long shelf life and dental health benefits. Applicable use cases include targeting pet owners for loyalty programs, marketing new flavor or formula launches, and cross-selling with pet supplies like bowls, storage containers, or treats. The lookback window for this segment is the last seven days.
Dog Food Wet CPG Weekly Transactions › Pet Care › Dog Food: This segment targets consumers who have purchased wet dog food, typically sold in cans, pouches, or trays, which is characterized by a high moisture content of 70-80%. Applicable use cases include promoting high-protein grain-free options, marketing to owners of small breeds or senior dogs, and cross-selling with dry kibble for mixed-texture feeding. The lookback window for this segment is the last seven days.
Dog Treats CPG Weekly Transactions › Pet Care › Dog Food: This segment targets consumers who have purchased dog treats, which are specialized snacks designed for rewarding, training, or supplementing a dog's diet. Applicable use cases include targeting pet owners for brand loyalty programs, promoting new treat varieties, or marketing to households during peak pet-gifting seasons. The lookback window for this segment is the last seven days.
Dog Care CPG Weekly Transactions › Pets: This segment targets consumers who have purchased dog care products, which include essential items for the grooming, hygiene, and health maintenance of dogs, such as shampoos, brushes, dental care kits, and flea or tick treatments. Applicable use cases include promoting new pet wellness or grooming arrivals, driving brand loyalty for recurring hygiene needs, and cross-selling with related categories like premium dog food, treats, or toys. The lookback window for this segment is the last seven days.
Pet Care Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased pet care products in the last 120 days
Arm & Hammer Pet Care Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Arm & Hammer pet products in the last 120 days
Baby Blue Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Baby Blue products in the last 120 days
Blue Buffalo Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Blue Buffalo products in the last 120 days
Blue Health Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Blue Health products in the last 120 days
Blue Life Protection Formula Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Blue Life Protection Formula in the last 120 days
Blue Wilderness Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Blue Wilderness products in the last 120 days
Capstar Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Capstar products in the last 120 days
Cesar Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Cesar pet products in the last 120 days
Fancy Feast Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Fancy Feast products in the last 120 days
Feline Greenies Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Feline Greenies in the last 120 days
Fresh Step Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Fresh Step products in the last 120 days
Friskies Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Friskies products in the last 120 days
Greenies Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Greenies products in the last 120 days
Iams Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Iams products in the last 120 days
Kaytee Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Kaytee pet products in the last 120 days
Meow Mix Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Meow Mix in the last 120 days
Milk Bone Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Milk Bone products in the last 120 days
Minties Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Minties in the last 120 days
Nutro Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Nutro pet products in the last 120 days
Pedigree Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Pedigree products in the last 120 days
Pet Supplies Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased pet supplies in the last 120 days
PetArmor Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased PetArmor products in the last 120 days
Purina One Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Purina One products in the last 120 days
Rachel Ray Nutrish Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Rachel Ray Nutrish in the last 120 days
Rocco & Roxie Supply Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Rocco & Roxie Supply Co products in the last 120 days
Royal Canin Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Royal Canin products in the last 120 days
Seresto Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Seresto products in the last 120 days
Sheba Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Sheba products in the last 120 days
Temptations Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased Temptations products in the last 120 days
VetIQ Ecommerce › Amazon Shoppers › Pet Care: Users who have shopped online at Amazon and purchased VetIQ products in the last 120 days
Pet Care Premium Buyers High-End Luxury Shoppers › Verified Purchase: High-end luxury shoppers with verified Pet Care purchases. These consumers prioritize premium brands and product quality over price when making these purchases.
Cat Food Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care: High-end luxury shoppers who buy Cat Food. Targets buyers within Pet Care > Cat Food.
Cat Litter Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care: High-end luxury shoppers who buy Cat Litter. Targets buyers within Pet Care > Cat Litter.
Cat Treats Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care: High-end luxury shoppers who buy Cat Treats. Targets buyers within Pet Care > Cat Treats.
Cesar Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care: High-end luxury shoppers who regularly buy Cesar products. Brand-level targeting within Pet Care.
Dog Food Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care: High-end luxury shoppers who buy Dog Food. Targets buyers within Pet Care > Dog Food.
Dog Treats Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care: High-end luxury shoppers who buy Dog Treats. Targets buyers within Pet Care > Dog Treats.
Fancy Feast Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care: High-end luxury shoppers who regularly buy Fancy Feast products. Brand-level targeting within Pet Care.
Fresh Step Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care: High-end luxury shoppers who regularly buy Fresh Step products. Brand-level targeting within Pet Care.
Friskies Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care: High-end luxury shoppers who regularly buy Friskies products. Brand-level targeting within Pet Care.
Pedigree Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care: High-end luxury shoppers who regularly buy Pedigree products. Brand-level targeting within Pet Care.
Purina One Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care: High-end luxury shoppers who regularly buy Purina One products. Brand-level targeting within Pet Care.
Purina Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care: High-end luxury shoppers who regularly buy Purina products. Brand-level targeting within Pet Care.
Sheba Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care: High-end luxury shoppers who regularly buy Sheba products. Brand-level targeting within Pet Care.
Temptations Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care: High-end luxury shoppers who regularly buy Temptations products. Brand-level targeting within Pet Care.
Tidy Cats Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care: High-end luxury shoppers who regularly buy Tidy Cats products. Brand-level targeting within Pet Care.
Fancy Feast Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care › Cat Food: High-end luxury shoppers who regularly buy Fancy Feast Cat Food. Brand-specific targeting within Pet Care.
Friskies Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care › Cat Food: High-end luxury shoppers who regularly buy Friskies Cat Food. Brand-specific targeting within Pet Care.
Purina Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care › Cat Food: High-end luxury shoppers who regularly buy Purina Cat Food. Brand-specific targeting within Pet Care.
Sheba Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care › Cat Food: High-end luxury shoppers who regularly buy Sheba Cat Food. Brand-specific targeting within Pet Care.
Fresh Step Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care › Cat Litter: High-end luxury shoppers who regularly buy Fresh Step Cat Litter. Brand-specific targeting within Pet Care.
Tidy Cats Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care › Cat Litter: High-end luxury shoppers who regularly buy Tidy Cats Cat Litter. Brand-specific targeting within Pet Care.
Temptations Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care › Cat Treats: High-end luxury shoppers who regularly buy Temptations Cat Treats. Brand-specific targeting within Pet Care.
Cesar Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care › Dog Food: High-end luxury shoppers who regularly buy Cesar Dog Food. Brand-specific targeting within Pet Care.
Pedigree Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care › Dog Food: High-end luxury shoppers who regularly buy Pedigree Dog Food. Brand-specific targeting within Pet Care.
Purina One Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care › Dog Food: High-end luxury shoppers who regularly buy Purina One Dog Food. Brand-specific targeting within Pet Care.
Purina Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Care › Dog Food: High-end luxury shoppers who regularly buy Purina Dog Food. Brand-specific targeting within Pet Care.
Chewy Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Supplies: Quality-focused pet owners with verified purchases at Chewy. These consumers prioritize premium brands and product quality over price when making these purchases.
Hollywood Feed Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Supplies: Quality-focused pet product buyers with verified transactions at Hollywood Feed. These consumers prioritize premium brands and product quality over price when making these purchases.
Pet Supplies Plus Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Supplies: Brand-aware pet supply shoppers with verified purchases at Pet Supplies Plus. These consumers invest in premium pet essentials and subscription convenience for their pets.
Petco Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Supplies: Quality-focused pet product buyers with verified transactions at Petco. These consumers prioritize premium brands and product quality over price when making these purchases.
PetSmart Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Supplies: Quality-focused pet owners with verified purchases at PetSmart. These consumers prioritize premium brands and product quality over price when making these purchases.
Chewy Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Supplies › Pet Food & Treats: Quality-focused pet owners with verified pet food purchases at Chewy. These consumers prioritize premium brands and product quality over price when making these purchases.
Hollywood Feed Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Supplies › Pet Food & Treats: Quality-focused pet owners with verified pet food purchases at Hollywood Feed. These consumers prioritize premium brands and product quality over price when making these purchases.
Pet Supplies Plus Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Supplies › Pet Food & Treats: Quality-focused pet owners with verified pet food purchases at Pet Supplies Plus. These consumers prioritize premium brands and product quality over price when making these purchases.
Petco Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Supplies › Pet Food & Treats: Quality-focused pet owners with verified pet food purchases at Petco. These consumers prioritize premium brands and product quality over price when making these purchases.
PetSmart Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Supplies › Pet Food & Treats: Quality-focused pet owners with verified pet food purchases at PetSmart. These consumers prioritize premium brands and product quality over price when making these purchases.
Chewy Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Supplies › Pet Health & Grooming: Brand-aware pet health consumers with verified purchases at Chewy. These consumers prioritize premium brands and product quality over price when making these purchases.
Hollywood Feed Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Supplies › Pet Health & Grooming: Brand-aware pet health consumers with verified purchases at Hollywood Feed. These consumers prioritize premium brands and product quality over price when making these purchases.
Pet Supplies Plus Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Supplies › Pet Health & Grooming: Brand-aware pet health consumers with verified purchases at Pet Supplies Plus. These consumers prioritize premium brands and product quality over price when making these purchases.
Petco Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Supplies › Pet Health & Grooming: Brand-aware pet health consumers with verified purchases at Petco. These consumers prioritize premium brands and product quality over price when making these purchases.
PetSmart Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Supplies › Pet Health & Grooming: Brand-aware pet health consumers with verified purchases at PetSmart. These consumers prioritize premium brands and product quality over price when making these purchases.
Chewy Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Supplies › Pet Toys & Accessories: Quality-focused pet owners with verified pet accessory purchases at Chewy. These consumers prioritize premium brands and product quality over price when making these purchases.
Hollywood Feed Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Supplies › Pet Toys & Accessories: Quality-focused pet owners with verified pet accessory purchases at Hollywood Feed. These consumers prioritize premium brands and product quality over price when making these purchases.
Pet Supplies Plus Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Supplies › Pet Toys & Accessories: Quality-focused pet owners with verified pet accessory purchases at Pet Supplies Plus. These consumers prioritize premium brands and product quality over price when making these purchases.
Petco Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Supplies › Pet Toys & Accessories: Quality-focused pet owners with verified pet accessory purchases at Petco. These consumers prioritize premium brands and product quality over price when making these purchases.
PetSmart Premium Buyers High-End Luxury Shoppers › Verified Purchase › Pet Supplies › Pet Toys & Accessories: Quality-focused pet owners with verified pet accessory purchases at PetSmart. These consumers prioritize premium brands and product quality over price when making these purchases.
Petsense Premium Buyers High-End Luxury Shoppers › Verified Visit › Pet Supplies: Quality-focused pet owners with verified visits to Petsense. These consumers prioritize premium brands and product quality over price when making these purchases.
Woof Gang Bakery & Grooming Premium Buyers High-End Luxury Shoppers › Verified Visit › Pet Supplies: Quality-focused pet owners with verified visits to Woof Gang Bakery & Grooming. These consumers prioritize premium brands and product quality over price when making these purchases.
Pet Owner Lifestyle: Individuals who have been seen at a pet store like PetSmart or Petco, Vet or Animal Clinic or Pet Hotel at least twice in the last 90 days
Pet Care Buyers Recent Movers Moving Intent New Movers: New movers with verified purchases of pet care, having just changed addresses. As they settle in, they are replacing everyday items and rebuilding the household after the move.
Cat Food Buyers Recent Movers Moving Intent New Movers › Pet Care: People who just moved with verified purchases of cat food, in the weeks following a move to a new address. As they settle in, they are re-buying trusted brands and staples as the new home comes together.
Cat Litter Buyers Recent Movers Moving Intent New Movers › Pet Care: New arrivals to the area with verified purchases of cat litter, having just changed addresses. As they settle in, they are replacing everyday items and rebuilding the household after the move.
Cat Treats Buyers Recent Movers Moving Intent New Movers › Pet Care: Post-move households with verified purchases of cat treats, in the weeks following a move to a new address. As they settle in, they are restocking and re-purchasing familiar products for the new home.
Cesar Buyers Recent Movers Moving Intent New Movers › Pet Care: Recently relocated households with verified transactions at Cesar, having just changed addresses. As they settle in, they are picking up the goods they rely on while getting established in a new place.
Dog Food Buyers Recent Movers Moving Intent New Movers › Pet Care: Households newly settled in with verified purchases of dog food, having just changed addresses. As they settle in, they are picking up the goods they rely on while getting established in a new place.
Dog Treats Buyers Recent Movers Moving Intent New Movers › Pet Care: Recent movers with verified purchases of dog treats, in the weeks following a move to a new address. As they settle in, they are re-buying trusted brands and staples as the new home comes together.
Fancy Feast Buyers Recent Movers Moving Intent New Movers › Pet Care: Households newly settled in with confirmed purchases at Fancy Feast, having just changed addresses. As they settle in, they are picking up the goods they rely on while getting established in a new place.
Fresh Step Buyers Recent Movers Moving Intent New Movers › Pet Care: Recently relocated households with verified transactions at Fresh Step, having just changed addresses. As they settle in, they are picking up the goods they rely on while getting established in a new place.
Friskies Buyers Recent Movers Moving Intent New Movers › Pet Care: New arrivals to the area with verified purchases at Friskies, having just changed addresses. As they settle in, they are replacing everyday items and rebuilding the household after the move.
Pedigree Buyers Recent Movers Moving Intent New Movers › Pet Care: New-to-the-area households with verified transactions at Pedigree, in the weeks following a move to a new address. As they settle in, they are re-buying trusted brands and staples as the new home comes together.
Purina Buyers Recent Movers Moving Intent New Movers › Pet Care: New movers with verified transactions at Purina, having just changed addresses. As they settle in, they are replacing everyday items and rebuilding the household after the move.
Purina One Buyers Recent Movers Moving Intent New Movers › Pet Care: Households that recently moved with verified purchases at Purina One, having just changed addresses. As they settle in, they are picking up the goods they rely on while getting established in a new place.
Sheba Buyers Recent Movers Moving Intent New Movers › Pet Care: Freshly relocated movers with confirmed purchases at Sheba, having just changed addresses. As they settle in, they are replacing everyday items and rebuilding the household after the move.
Temptations Buyers Recent Movers Moving Intent New Movers › Pet Care: Newly relocated households with confirmed purchases at Temptations, in the weeks following a move to a new address. As they settle in, they are restocking and re-purchasing familiar products for the new home.
Tidy Cats Buyers Recent Movers Moving Intent New Movers › Pet Care: Households settling into a new home with verified purchases at Tidy Cats, in the weeks following a move to a new address. As they settle in, they are restocking and re-purchasing familiar products for the new home.
Fancy Feast Buyers Recent Movers Moving Intent New Movers › Pet Care › Cat Food: Post-move households with verified transactions at Fancy Feast in the cat food category, in the weeks following a move to a new address. As they settle in, they are restocking and re-purchasing familiar products for the new home.
Friskies Buyers Recent Movers Moving Intent New Movers › Pet Care › Cat Food: People who just moved with confirmed purchases at Friskies in the cat food category, in the weeks following a move to a new address. As they settle in, they are re-buying trusted brands and staples as the new home comes together.
Purina Buyers Recent Movers Moving Intent New Movers › Pet Care › Cat Food: Households newly settled in with confirmed purchases at Purina in the cat food category, having just changed addresses. As they settle in, they are picking up the goods they rely on while getting established in a new place.
Sheba Buyers Recent Movers Moving Intent New Movers › Pet Care › Cat Food: New-to-the-area households with verified transactions at Sheba in the cat food category, in the weeks following a move to a new address. As they settle in, they are re-buying trusted brands and staples as the new home comes together.
Fresh Step Buyers Recent Movers Moving Intent New Movers › Pet Care › Cat Litter: Households settling into a new home with verified purchases at Fresh Step in the cat litter category, in the weeks following a move to a new address. As they settle in, they are restocking and re-purchasing familiar products for the new home.
Tidy Cats Buyers Recent Movers Moving Intent New Movers › Pet Care › Cat Litter: Freshly relocated movers with confirmed purchases at Tidy Cats in the cat litter category, having just changed addresses. As they settle in, they are replacing everyday items and rebuilding the household after the move.
Temptations Buyers Recent Movers Moving Intent New Movers › Pet Care › Cat Treats: New movers with verified transactions at Temptations in the cat treats category, having just changed addresses. As they settle in, they are replacing everyday items and rebuilding the household after the move.
Cesar Buyers Recent Movers Moving Intent New Movers › Pet Care › Dog Food: People who just moved with confirmed purchases at Cesar in the dog food category, in the weeks following a move to a new address. As they settle in, they are re-buying trusted brands and staples as the new home comes together.
Pedigree Buyers Recent Movers Moving Intent New Movers › Pet Care › Dog Food: Households that recently moved with verified purchases at Pedigree in the dog food category, having just changed addresses. As they settle in, they are picking up the goods they rely on while getting established in a new place.
Purina Buyers Recent Movers Moving Intent New Movers › Pet Care › Dog Food: Recent movers with verified purchases at Purina in the dog food category, in the weeks following a move to a new address. As they settle in, they are re-buying trusted brands and staples as the new home comes together.
Purina One Buyers Recent Movers Moving Intent New Movers › Pet Care › Dog Food: Newly relocated households with confirmed purchases at Purina One in the dog food category, in the weeks following a move to a new address. As they settle in, they are restocking and re-purchasing familiar products for the new home.
Chewy Buyers Recent Movers Moving Intent New Movers › Pet Supplies: Households newly settled in with confirmed purchases at Chewy, having just changed addresses. As they settle in, they are picking up the goods they rely on while getting established in a new place.
Hollywood Feed Buyers Recent Movers Moving Intent New Movers › Pet Supplies: New movers with verified transactions at Hollywood Feed, having just changed addresses. As they settle in, they are replacing everyday items and rebuilding the household after the move.
Pet Supplies Plus Buyers Recent Movers Moving Intent New Movers › Pet Supplies: Households settling into a new home with verified purchases at Pet Supplies Plus, in the weeks following a move to a new address. As they settle in, they are restocking and re-purchasing familiar products for the new home.
Petco Buyers Recent Movers Moving Intent New Movers › Pet Supplies: Recently relocated households with verified transactions at Petco, having just changed addresses. As they settle in, they are picking up the goods they rely on while getting established in a new place.
Petsense Buyers Recent Movers Moving Intent New Movers › Pet Supplies: New movers with verified location visits to Petsense, having just changed addresses. As they settle in, they are replacing everyday items and rebuilding the household after the move.
PetSmart Buyers Recent Movers Moving Intent New Movers › Pet Supplies: People who just moved with confirmed purchases at PetSmart, in the weeks following a move to a new address. As they settle in, they are re-buying trusted brands and staples as the new home comes together.
Woof Gang Bakery & Grooming Buyers Recent Movers Moving Intent New Movers › Pet Supplies: Newly relocated households with confirmed store visits to Woof Gang Bakery & Grooming, in the weeks following a move to a new address. As they settle in, they are restocking and re-purchasing familiar products for the new home.
Chewy Buyers Recent Movers Moving Intent New Movers › Pet Supplies › Pet Food & Treats: Newly relocated households with confirmed purchases at Chewy in the pet food & treats category, in the weeks following a move to a new address. As they settle in, they are restocking and re-purchasing familiar products for the new home.
Hollywood Feed Buyers Recent Movers Moving Intent New Movers › Pet Supplies › Pet Food & Treats: New-to-the-area households with verified transactions at Hollywood Feed in the pet food & treats category, in the weeks following a move to a new address. As they settle in, they are re-buying trusted brands and staples as the new home comes together.
Pet Supplies Plus Buyers Recent Movers Moving Intent New Movers › Pet Supplies › Pet Food & Treats: Households newly settled in with confirmed purchases at Pet Supplies Plus in the pet food & treats category, having just changed addresses. As they settle in, they are picking up the goods they rely on while getting established in a new place.
Petco Buyers Recent Movers Moving Intent New Movers › Pet Supplies › Pet Food & Treats: Newly relocated households with confirmed purchases at Petco in the pet food & treats category, in the weeks following a move to a new address. As they settle in, they are restocking and re-purchasing familiar products for the new home.
PetSmart Buyers Recent Movers Moving Intent New Movers › Pet Supplies › Pet Food & Treats: Freshly relocated movers with confirmed purchases at PetSmart in the pet food & treats category, having just changed addresses. As they settle in, they are replacing everyday items and rebuilding the household after the move.
Chewy Buyers Recent Movers Moving Intent New Movers › Pet Supplies › Pet Health & Grooming: Households that recently moved with verified purchases at Chewy in the pet health & grooming category, having just changed addresses. As they settle in, they are picking up the goods they rely on while getting established in a new place.
Hollywood Feed Buyers Recent Movers Moving Intent New Movers › Pet Supplies › Pet Health & Grooming: Freshly relocated movers with confirmed purchases at Hollywood Feed in the pet health & grooming category, having just changed addresses. As they settle in, they are replacing everyday items and rebuilding the household after the move.
Pet Supplies Plus Buyers Recent Movers Moving Intent New Movers › Pet Supplies › Pet Health & Grooming: Recent movers with verified purchases at Pet Supplies Plus in the pet health & grooming category, in the weeks following a move to a new address. As they settle in, they are re-buying trusted brands and staples as the new home comes together.
Petco Buyers Recent Movers Moving Intent New Movers › Pet Supplies › Pet Health & Grooming: Households that recently moved with verified purchases at Petco in the pet health & grooming category, having just changed addresses. As they settle in, they are picking up the goods they rely on while getting established in a new place.
PetSmart Buyers Recent Movers Moving Intent New Movers › Pet Supplies › Pet Health & Grooming: Households settling into a new home with verified purchases at PetSmart in the pet health & grooming category, in the weeks following a move to a new address. As they settle in, they are restocking and re-purchasing familiar products for the new home.
Chewy Buyers Recent Movers Moving Intent New Movers › Pet Supplies › Pet Toys & Accessories: New-to-the-area households with verified transactions at Chewy in the pet toys & accessories category, in the weeks following a move to a new address. As they settle in, they are re-buying trusted brands and staples as the new home comes together.
Hollywood Feed Buyers Recent Movers Moving Intent New Movers › Pet Supplies › Pet Toys & Accessories: Households settling into a new home with verified purchases at Hollywood Feed in the pet toys & accessories category, in the weeks following a move to a new address. As they settle in, they are restocking and re-purchasing familiar products for the new home.
Pet Supplies Plus Buyers Recent Movers Moving Intent New Movers › Pet Supplies › Pet Toys & Accessories: New movers with verified transactions at Pet Supplies Plus in the pet toys & accessories category, having just changed addresses. As they settle in, they are replacing everyday items and rebuilding the household after the move.
Petco Buyers Recent Movers Moving Intent New Movers › Pet Supplies › Pet Toys & Accessories: New-to-the-area households with verified transactions at Petco in the pet toys & accessories category, in the weeks following a move to a new address. As they settle in, they are re-buying trusted brands and staples as the new home comes together.
PetSmart Buyers Recent Movers Moving Intent New Movers › Pet Supplies › Pet Toys & Accessories: Recently relocated households with verified transactions at PetSmart in the pet toys & accessories category, having just changed addresses. As they settle in, they are picking up the goods they rely on while getting established in a new place.
Pet Care Buyers Upcoming Movers Moving Intent Pre-Movers: Intending movers with verified purchases of pet care, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are replacing everyday items and rebuilding the household after the move.
Cat Food Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care: Movers-to-be with verified purchases of cat food, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-buying trusted brands and staples as the new home comes together.
Cat Litter Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care: Households gearing up for a move with verified purchases of cat litter, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are replacing everyday items and rebuilding the household after the move.
Cat Treats Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care: People about to relocate with verified purchases of cat treats, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are restocking and re-purchasing familiar products as they settle into a new home.
Cesar Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care: Households on the verge of relocating with verified transactions at Cesar, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are picking up the goods they rely on while getting established in a new place.
Dog Food Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care: Households mid-relocation with verified purchases of dog food, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are picking up the goods they rely on while getting established in a new place.
Dog Treats Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care: Upcoming movers with verified purchases of dog treats, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-buying trusted brands and staples as the new home comes together.
Fancy Feast Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care: Households mid-relocation with confirmed purchases at Fancy Feast, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are picking up the goods they rely on while getting established in a new place.
Fresh Step Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care: Households on the verge of relocating with verified transactions at Fresh Step, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are picking up the goods they rely on while getting established in a new place.
Friskies Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care: Households gearing up for a move with verified purchases at Friskies, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are replacing everyday items and rebuilding the household after the move.
Pedigree Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care: Households preparing to relocate with verified transactions at Pedigree, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-buying trusted brands and staples as the new home comes together.
Purina Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care: Intending movers with verified transactions at Purina, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are replacing everyday items and rebuilding the household after the move.
Purina One Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care: Prospective movers with verified purchases at Purina One, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are picking up the goods they rely on while getting established in a new place.
Sheba Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care: Relocation-minded households with confirmed purchases at Sheba, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are replacing everyday items and rebuilding the household after the move.
Temptations Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care: Soon-to-be movers with confirmed purchases at Temptations, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are restocking and re-purchasing familiar products as they settle into a new home.
Tidy Cats Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care: Households planning an upcoming move with verified purchases at Tidy Cats, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are restocking and re-purchasing familiar products as they settle into a new home.
Fancy Feast Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care › Cat Food: People about to relocate with verified transactions at Fancy Feast in the cat food category, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are restocking and re-purchasing familiar products as they settle into a new home.
Friskies Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care › Cat Food: Movers-to-be with confirmed purchases at Friskies in the cat food category, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-buying trusted brands and staples as the new home comes together.
Purina Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care › Cat Food: Households mid-relocation with confirmed purchases at Purina in the cat food category, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are picking up the goods they rely on while getting established in a new place.
Sheba Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care › Cat Food: Households preparing to relocate with verified transactions at Sheba in the cat food category, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-buying trusted brands and staples as the new home comes together.
Fresh Step Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care › Cat Litter: Households planning an upcoming move with verified purchases at Fresh Step in the cat litter category, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are restocking and re-purchasing familiar products as they settle into a new home.
Tidy Cats Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care › Cat Litter: Relocation-minded households with confirmed purchases at Tidy Cats in the cat litter category, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are replacing everyday items and rebuilding the household after the move.
Temptations Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care › Cat Treats: Intending movers with verified transactions at Temptations in the cat treats category, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are replacing everyday items and rebuilding the household after the move.
Cesar Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care › Dog Food: Movers-to-be with confirmed purchases at Cesar in the dog food category, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-buying trusted brands and staples as the new home comes together.
Pedigree Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care › Dog Food: Prospective movers with verified purchases at Pedigree in the dog food category, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are picking up the goods they rely on while getting established in a new place.
Purina Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care › Dog Food: Upcoming movers with verified purchases at Purina in the dog food category, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-buying trusted brands and staples as the new home comes together.
Purina One Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Care › Dog Food: Soon-to-be movers with confirmed purchases at Purina One in the dog food category, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are restocking and re-purchasing familiar products as they settle into a new home.
Chewy Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Supplies: Households mid-relocation with confirmed purchases at Chewy, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are picking up the goods they rely on while getting established in a new place.
Hollywood Feed Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Supplies: Intending movers with verified transactions at Hollywood Feed, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are replacing everyday items and rebuilding the household after the move.
Pet Supplies Plus Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Supplies: Households planning an upcoming move with verified purchases at Pet Supplies Plus, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are restocking and re-purchasing familiar products as they settle into a new home.
Petco Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Supplies: Households on the verge of relocating with verified transactions at Petco, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are picking up the goods they rely on while getting established in a new place.
Petsense Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Supplies: Intending movers with verified location visits to Petsense, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are replacing everyday items and rebuilding the household after the move.
PetSmart Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Supplies: Movers-to-be with confirmed purchases at PetSmart, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-buying trusted brands and staples as the new home comes together.
Woof Gang Bakery & Grooming Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Supplies: Soon-to-be movers with confirmed store visits to Woof Gang Bakery & Grooming, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are restocking and re-purchasing familiar products as they settle into a new home.
Chewy Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Supplies › Pet Food & Treats: Soon-to-be movers with confirmed purchases at Chewy in the pet food & treats category, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are restocking and re-purchasing familiar products as they settle into a new home.
Hollywood Feed Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Supplies › Pet Food & Treats: Households preparing to relocate with verified transactions at Hollywood Feed in the pet food & treats category, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-buying trusted brands and staples as the new home comes together.
Pet Supplies Plus Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Supplies › Pet Food & Treats: Households mid-relocation with confirmed purchases at Pet Supplies Plus in the pet food & treats category, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are picking up the goods they rely on while getting established in a new place.
Petco Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Supplies › Pet Food & Treats: Soon-to-be movers with confirmed purchases at Petco in the pet food & treats category, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are restocking and re-purchasing familiar products as they settle into a new home.
PetSmart Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Supplies › Pet Food & Treats: Relocation-minded households with confirmed purchases at PetSmart in the pet food & treats category, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are replacing everyday items and rebuilding the household after the move.
Chewy Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Supplies › Pet Health & Grooming: Prospective movers with verified purchases at Chewy in the pet health & grooming category, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are picking up the goods they rely on while getting established in a new place.
Hollywood Feed Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Supplies › Pet Health & Grooming: Relocation-minded households with confirmed purchases at Hollywood Feed in the pet health & grooming category, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are replacing everyday items and rebuilding the household after the move.
Pet Supplies Plus Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Supplies › Pet Health & Grooming: Upcoming movers with verified purchases at Pet Supplies Plus in the pet health & grooming category, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-buying trusted brands and staples as the new home comes together.
Petco Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Supplies › Pet Health & Grooming: Prospective movers with verified purchases at Petco in the pet health & grooming category, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are picking up the goods they rely on while getting established in a new place.
PetSmart Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Supplies › Pet Health & Grooming: Households planning an upcoming move with verified purchases at PetSmart in the pet health & grooming category, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are restocking and re-purchasing familiar products as they settle into a new home.
Chewy Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Supplies › Pet Toys & Accessories: Households preparing to relocate with verified transactions at Chewy in the pet toys & accessories category, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-buying trusted brands and staples as the new home comes together.
Hollywood Feed Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Supplies › Pet Toys & Accessories: Households planning an upcoming move with verified purchases at Hollywood Feed in the pet toys & accessories category, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are restocking and re-purchasing familiar products as they settle into a new home.
Pet Supplies Plus Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Supplies › Pet Toys & Accessories: Intending movers with verified transactions at Pet Supplies Plus in the pet toys & accessories category, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are replacing everyday items and rebuilding the household after the move.
Petco Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Supplies › Pet Toys & Accessories: Households preparing to relocate with verified transactions at Petco in the pet toys & accessories category, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-buying trusted brands and staples as the new home comes together.
PetSmart Buyers Upcoming Movers Moving Intent Pre-Movers › Pet Supplies › Pet Toys & Accessories: Households on the verge of relocating with verified transactions at PetSmart in the pet toys & accessories category, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are picking up the goods they rely on while getting established in a new place.
Cat Past Purchase › CPG › Pets: Users that have purchased cat products at least once within the past 90 days.
Dog Past Purchase › CPG › Pets: Users that have purchased dog products at least once within the past 90 days.
Pet Care Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Pet Care purchases. Value-driven consumers seeking deals on Pet Care products.
Cat Food Buyers Price Conscious Bargain Shoppers › Verified Purchase › Pet Care: Price-conscious bargain shoppers who buy Cat Food. Targets deal-seeking buyers within Pet Care > Cat Food.
Cat Litter Buyers Price Conscious Bargain Shoppers › Verified Purchase › Pet Care: Price-conscious bargain shoppers who buy Cat Litter. Targets deal-seeking buyers within Pet Care > Cat Litter.
Cat Treats Buyers Price Conscious Bargain Shoppers › Verified Purchase › Pet Care: Price-conscious bargain shoppers who buy Cat Treats. Targets deal-seeking buyers within Pet Care > Cat Treats.
Cesar Buyers Price Conscious Bargain Shoppers › Verified Purchase › Pet Care: Price-conscious bargain shoppers who regularly buy Cesar products. Brand-level targeting within Pet Care.
Dog Food Buyers Price Conscious Bargain Shoppers › Verified Purchase › Pet Care: Price-conscious bargain shoppers who buy Dog Food. Targets deal-seeking buyers within Pet Care > Dog Food.
Dog Treats Buyers Price Conscious Bargain Shoppers › Verified Purchase › Pet Care: Price-conscious bargain shoppers who buy Dog Treats. Targets deal-seeking buyers within Pet Care > Dog Treats.
Fancy Feast Buyers Price Conscious Bargain Shoppers › Verified Purchase › Pet Care: Price-conscious bargain shoppers who regularly buy Fancy Feast products. Brand-level targeting within Pet Care.
Fresh Step Buyers Price Conscious Bargain Shoppers › Verified Purchase › Pet Care: Price-conscious bargain shoppers who regularly buy Fresh Step products. Brand-level targeting within Pet Care.
Friskies Buyers Price Conscious Bargain Shoppers › Verified Purchase › Pet Care: Price-conscious bargain shoppers who regularly buy Friskies products. Brand-level targeting within Pet Care.

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