Hobbies & Interests Audience Segments

Crafts & Sewing Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased arts and craft and/or sewing products in the last 120 days
Toys & Games Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased toys & games in the last 120 days
Gamers and Comics Enthusiast › Entertainment: Individuals who show interest in comic books and gaming and have been seen at comic books stores or gaming stores like GameStop at least twice in the last 90 days
Game Stop Enthusiast › Entertainment › Gamers and Comics: Individuals who have been seen at a Game Stop location at least twice in the last 90 days
Photography & Design Enthusiast › Interest: Individuals who have been seen at a store for photography or design at least twice in the last 90 days
Blick Art Materials Premium Buyers High-End Luxury Shoppers › Verified Purchase › Craft & Hobby: Quality-focused crafters with verified purchases at Blick Art Materials. These quality-seeking DIY enthusiasts invest in quality materials and tools for their crafting projects.
Hobby Lobby Premium Buyers High-End Luxury Shoppers › Verified Purchase › Craft & Hobby: Brand-aware hobby shoppers with verified transactions at Hobby Lobby. These creative consumers invest in quality materials for their craft supplies.
Michaels Premium Buyers High-End Luxury Shoppers › Verified Purchase › Craft & Hobby: Quality-focused crafters with verified purchases at Michael's. These quality-seeking DIY enthusiasts invest in quality materials and tools for their crafting projects.
Build-A-Bear Workshop Premium Buyers High-End Luxury Shoppers › Verified Purchase › Toys & Games: Quality-focused toy shoppers with verified purchases at Build-A-Bear Workshop. These quality-seeking parents and gift buyers invest in premium toys, games, and collectibles.
Learning Express Premium Buyers High-End Luxury Shoppers › Verified Purchase › Toys & Games: Brand-aware toy buyers with verified transactions at Learning Express. These consumers prioritize premium brands and product quality over price when making these purchases.
LEGO Premium Buyers High-End Luxury Shoppers › Verified Visit › Toys & Games: Quality-focused shoppers with verified visits to LEGO. These consumers prioritize premium brands and product quality over price when making these purchases.
Blick Art Materials Buyers Home Entertaining and Party Hosts › Verified Purchase › Craft & Hobby: Home entertainers and party hosts with verified purchases at Blick Art Materials, for DIY party decor and handmade touches.
Hobby Lobby Buyers Home Entertaining and Party Hosts › Verified Purchase › Craft & Hobby: Home entertainers and party hosts with verified purchases at Hobby Lobby, for DIY party decor and handmade touches.
Michaels Buyers Home Entertaining and Party Hosts › Verified Purchase › Craft & Hobby: Home entertainers and party hosts with verified purchases at Michaels, for DIY party decor and handmade touches.
Build-A-Bear Workshop Buyers Home Entertaining and Party Hosts › Verified Purchase › Toys & Games: Home entertainers and party hosts with verified purchases at Build-A-Bear Workshop, for game nights and family gatherings.
Learning Express Buyers Home Entertaining and Party Hosts › Verified Purchase › Toys & Games: Home entertainers and party hosts with verified purchases at Learning Express, for game nights and family gatherings.
LEGO Visitors Home Entertaining and Party Hosts › Verified Visit › Toys & Games: Home entertainers and party hosts with verified visits to LEGO, for game nights and family gatherings.
Toys Games Location + Purchase › Big Box: Users that have visited a Big Box location and purchased Toys Games products in the last 180 days.
Toys Games Location + Purchase › Grocery: Users that have visited a Grocery location and purchased Toys Games products in the last 180 days.
Toys Games Location + Purchase › Pharmacy: Users that have visited a Pharmacy location and purchased Toys Games products in the last 180 days.
GameStop Location Brand › Entertainment: Individuals seen at GameStop.
Guitar Center Location Brand › Entertainment: Individuals seen at Guitar Center.
Blick Art Materials Buyers Recent Movers Moving Intent New Movers › Craft & Hobby: Households that recently moved with verified purchases at Blick Art Materials, having just changed addresses. As they settle in, they are picking up the goods they rely on while getting established in a new place.
Hobby Lobby Buyers Recent Movers Moving Intent New Movers › Craft & Hobby: Households newly settled in with confirmed purchases at Hobby Lobby, having just changed addresses. As they settle in, they are picking up the goods they rely on while getting established in a new place.
Michaels Buyers Recent Movers Moving Intent New Movers › Craft & Hobby: Post-move households with verified transactions at Michaels, in the weeks following a move to a new address. As they settle in, they are restocking and re-purchasing familiar products for the new home.
Build-A-Bear Workshop Buyers Recent Movers Moving Intent New Movers › Toys & Games: Households newly settled in with confirmed purchases at Build-A-Bear Workshop, having just changed addresses. As they settle in, they are picking up the goods they rely on while getting established in a new place.
Learning Express Buyers Recent Movers Moving Intent New Movers › Toys & Games: Post-move households with verified transactions at Learning Express, in the weeks following a move to a new address. As they settle in, they are restocking and re-purchasing familiar products for the new home.
LEGO Buyers Recent Movers Moving Intent New Movers › Toys & Games: New-to-the-area households with verified location visits to LEGO, in the weeks following a move to a new address. As they settle in, they are re-buying trusted brands and staples as the new home comes together.
Blick Art Materials Buyers Upcoming Movers Moving Intent Pre-Movers › Craft & Hobby: Prospective movers with verified purchases at Blick Art Materials, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are picking up the goods they rely on while getting established in a new place.
Hobby Lobby Buyers Upcoming Movers Moving Intent Pre-Movers › Craft & Hobby: Households mid-relocation with confirmed purchases at Hobby Lobby, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are picking up the goods they rely on while getting established in a new place.
Michaels Buyers Upcoming Movers Moving Intent Pre-Movers › Craft & Hobby: People about to relocate with verified transactions at Michaels, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are restocking and re-purchasing familiar products as they settle into a new home.
Build-A-Bear Workshop Buyers Upcoming Movers Moving Intent Pre-Movers › Toys & Games: Households mid-relocation with confirmed purchases at Build-A-Bear Workshop, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are picking up the goods they rely on while getting established in a new place.
Learning Express Buyers Upcoming Movers Moving Intent Pre-Movers › Toys & Games: People about to relocate with verified transactions at Learning Express, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are restocking and re-purchasing familiar products as they settle into a new home.
LEGO Buyers Upcoming Movers Moving Intent Pre-Movers › Toys & Games: Households preparing to relocate with verified location visits to LEGO, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-buying trusted brands and staples as the new home comes together.
Diecast Cars Open Retail Audiences › Purchase Expanded › Target › Toys & Games › Vehicles › Hot Wheels: This segment targets Target shoppers who purchased Diecast Cars. Use cases include driving general-merchandise basket expansion, promoting seasonal and gifting occasions, and cross-selling complementary household and lifestyle categories; 30-day lookback
Automotive Past Purchase: Users that have purchased Automative supplies in the last 90 days
Oil Past Purchase › Automotive: Users that have purchased Motor Oil products in the last 90 days
Diesel Past Purchase › Automotive › Fuel: Users that have purchased Diesel Fuel in the last 90 days
Regular Past Purchase › Automotive › Fuel: Users that have purchased Regular Fuel in the last 90 days
Valvoline Past Purchase › Automotive › Oil: Users that have purchased Valvoline products in the last 90 days
Craft Supplies Past Purchase › Retail: Users that have purchased any product in the Craft Supplies category at least once within the past 90 days.
Toys Games Past Purchase › Retail: Users that have purchased any product in the Toys & Games category at least once within the past 90 days.
Coloring Past Purchase › Retail › Craft Supplies: Users that have purchased Coloring in the Craft Supplies category at least once within the past 90 days.
Crafts Past Purchase › Retail › Craft Supplies: Users that have purchased Crafts in the Craft Supplies category at least once within the past 90 days.
Painting Past Purchase › Retail › Craft Supplies: Users that have purchased Painting in the Craft Supplies category at least once within the past 90 days.
Sewing Past Purchase › Retail › Craft Supplies: Users that have purchased Sewing in the Craft Supplies category at least once within the past 90 days.
Outdoor Play Past Purchase › Retail › Toys Games: Users that have purchased any Outdoor Play product in the Toys & Games category at least once within the past 90 days.
Pretend Play Past Purchase › Retail › Toys Games: Users that have purchased any Pretend Play products in the Toys & Games category at least once within the past 90 days.
Puzzles Board Games Past Purchase › Retail › Toys Games: Users that have purchased Puzzles & Board Games in the Toys & Games category at least once within the past 90 days.
Video Gamers Predictive › GeoType Persona › Retail › Lifestyles: Users who are ages 35-54 with low-mid income who are typically female and have kids. They frequent gaming and toy stores, discount apparel stores and QSRs. They are likely to spend on video games, consoles and electronics. They are less likely to be found at big box retailers, wholesale clubs or premium grocery stores
Blick Art Materials Buyers Price Conscious Bargain Shoppers › Verified Purchase › Craft & Hobby: Budget-conscious crafters with verified purchases at Blick Art Materials. These value-seeking DIY enthusiasts use weekly coupons, sales, and loyalty discounts to keep their crafting costs low.
Hobby Lobby Buyers Price Conscious Bargain Shoppers › Verified Purchase › Craft & Hobby: Price-aware hobby shoppers with verified transactions at Hobby Lobby. These creative consumers clip coupons, stack discounts, and time purchases around sales events to afford their craft supplies.
Michaels Buyers Price Conscious Bargain Shoppers › Verified Purchase › Craft & Hobby: Budget-conscious crafters with verified purchases at Michael's. These value-seeking DIY enthusiasts use weekly coupons, sales, and loyalty discounts to keep their crafting costs low.
Build-A-Bear Workshop Buyers Price Conscious Bargain Shoppers › Verified Purchase › Toys & Games: Budget-conscious toy shoppers with verified purchases at Build-A-Bear Workshop. These value-seeking parents and gift buyers look for deals on popular toys, games, and collectibles, timing purchases around holiday sales and clearance events.
Learning Express Buyers Price Conscious Bargain Shoppers › Verified Purchase › Toys & Games: Price-aware toy buyers with verified transactions at Learning Express. These deal-focused consumers compare toy prices across retailers, leverage loyalty rewards, and buy during promotional sales to maximize holiday and gift budgets.
LEGO Buyers Price Conscious Bargain Shoppers › Verified Visit › Toys & Games: Budget-minded shoppers with verified visits to LEGO. These value-seeking consumers time toy and game purchases around sales, clearance, and promotional events.
Budget Spenders Purchase Habits › Auto Parts & Repair › Advance Auto Parts: Users who have spent $100 or less at Advance Auto Parts in the last 90 days
High Spenders Purchase Habits › Auto Parts & Repair › Advance Auto Parts: Users that have spent over $1000 at Advance Auto Parts in the last 90 days
Budget Spenders Purchase Habits › Auto Parts & Repair › AutoZone: Users who have spent $100 or less at AutoZone in the last 90 days
High Spenders Purchase Habits › Auto Parts & Repair › AutoZone: Users that have spent over $1000 at AutoZone in the last 90 days
Budget Spenders Purchase Habits › Auto Parts & Repair › Discount Tire: Users who have spent $100 or less at Discount Tire in the last 90 days
High Spenders Purchase Habits › Auto Parts & Repair › Discount Tire: Users that have spent over $1000 at Discount Tire in the last 90 days
Budget Spenders Purchase Habits › Auto Parts & Repair › O'Reilly Auto: Users who have spent $100 or less at O'Reilly Auto in the last 90 days
High Spenders Purchase Habits › Auto Parts & Repair › O'Reilly Auto: Users that have spent over $1000 at O'Reilly Auto in the last 90 days
Budget Spenders Purchase Habits › Auto Parts & Repair › Pep Boys: Users who have spent $100 or less at Pep Boys in the last 90 days
High Spenders Purchase Habits › Auto Parts & Repair › Pep Boys: Users that have spent over $1000 at Pep Boys in the last 90 days
Budget Spenders Purchase Habits › Electronics › Apple: Users who have spent $100 or less at Apple in the last 90 days
High Spenders Purchase Habits › Electronics › Apple: Users that have spent over $2000 at Apple in the last 90 days
Budget Spenders Purchase Habits › Electronics › Best Buy: Users who have spent $100 or less at Best Buy in the last 90 days
High Spenders Purchase Habits › Electronics › Best Buy: Users that have spent over $2000 at Best Buy in the last 90 days
Budget Spenders Purchase Habits › Electronics › Microsoft: Users who have spent $100 or less at Microsoft in the last 90 days
Budget Spenders Purchase Habits › Sporting Goods › Academy Sports & Outdoors: Users who have spent $50 or less at Academy Sports & Outdoors in the last 90 days
High Spenders Purchase Habits › Sporting Goods › Academy Sports & Outdoors: Users that have spent over $1000 at Academy Sports & Outdoors in the last 90 days
Budget Spenders Purchase Habits › Sporting Goods › Bass Pro: Users who have spent $50 or less at Bass Pro in the last 90 days
High Spenders Purchase Habits › Sporting Goods › Bass Pro: Users that have spent over $1000 at Bass Pro in the last 90 days
Budget Spenders Purchase Habits › Sporting Goods › Big 5 Sporting Goods: Users who have spent $50 or less at Big 5 Sporting Goods in the last 90 days
High Spenders Purchase Habits › Sporting Goods › Big 5 Sporting Goods: Users that have spent over $1000 at Big 5 Sporting Goods in the last 90 days
Budget Spenders Purchase Habits › Sporting Goods › Cabela's: Users who have spent $50 or less at Cabela's in the last 90 days
High Spenders Purchase Habits › Sporting Goods › Cabela's: Users that have spent over $1000 at Cabela's in the last 90 days
Budget Spenders Purchase Habits › Sporting Goods › Camping World: Users who have spent $50 or less at Camping World in the last 90 days
High Spenders Purchase Habits › Sporting Goods › Camping World: Users that have spent over $1000 at Camping World in the last 90 days
Budget Spenders Purchase Habits › Sporting Goods › Champs Sports: Users who have spent $50 or less at Champs Sports in the last 90 days
High Spenders Purchase Habits › Sporting Goods › Champs Sports: Users that have spent over $1000 at Champs Sports in the last 90 days
Budget Spenders Purchase Habits › Sporting Goods › Dick's Sporting Goods: Users who have spent $50 or less at Dick's Sporting Goods in the last 90 days
High Spenders Purchase Habits › Sporting Goods › Dick's Sporting Goods: Users that have spent over $1000 at Dick's Sporting Goods in the last 90 days
Budget Spenders Purchase Habits › Sporting Goods › Hibbet Sports: Users who have spent $50 or less at Hibbet Sports in the last 90 days
High Spenders Purchase Habits › Sporting Goods › Hibbet Sports: Users that have spent over $1000 at Hibbet Sports in the last 90 days
Budget Spenders Purchase Habits › Sporting Goods › Recreational Equipment Inc. (REI): Users who have spent $50 or less at Recreational Equipment Inc. (REI) in the last 90 days
High Spenders Purchase Habits › Sporting Goods › Recreational Equipment Inc. (REI): Users that have spent over $1000 at Recreational Equipment Inc. (REI) in the last 90 days
Michaels Holiday Shoppers Seasonal › Winter › Arts and Crafts Retailers: Individuals who have been seen at a Michael's locations between Thanksgiving and Christmas
Barnes & Noble Holiday Shoppers Seasonal › Winter › Book Retailers: Individuals who have been seen at a Barnes and Noble between Thanksgiving and Christmas
Hobby Lobby Shopper › Arts and Crafts Retailers: Individuals who have been seen at a Hobby Lobby at least once in the last 90 days
Jo-Ann Fabric Shopper › Arts and Crafts Retailers: Individuals who have been seen at a Jo-Ann Fabric at least once in the last 90 days
Michaels Shopper › Arts and Crafts Retailers: Individuals who have been seen at a Michaels Loyalists at least once in the last 90 days

Hobbies & Interests Audience Segments

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