Demographic Audience Segments
37 InMarket syndicated segments in the Demographic audience type. Target real people based on the real-world stores they visit and the real-world products they buy.
- Parents of Highschool Kids Back to School
- Individuals with children within the ages of 14-18.
- 18 - 24 Demographic › Age
- Individuals aged 18 - 24
- 25 - 34 Demographic › Age
- Individuals aged 25 - 34
- 35 - 44 Demographic › Age
- Individuals aged 35 - 44
- 45 - 54 Demographic › Age
- Individuals aged 45 - 54
- 55 - 64 Demographic › Age
- Individuals aged 55 - 64
- 65 plus Demographic › Age
- Individuals older than 65
- 1 Demographic › Children In Household
- Individuals with 1 child in the household.
- 2-3 Demographic › Children In Household
- Indviduals with 2-3 children in the household.
- 4+ Demographic › Children In Household
- Individuals with 4 or more children in the household.
- Attended Vocational/Technical School Demographic › Education
- Individuals who attended vocational or technical school.
- Completed College Demographic › Education
- Individuals who completed college.
- Completed Graduate School Demographic › Education
- Individuals who completed graduate school.
- Completed High School Demographic › Education
- Individuals who completed high school.
- Female Demographic › Gender
- Individuals in the US who are Female
- Male Demographic › Gender
- Individuals in the US who are Male
- $0-$50K Demographic › Household Income
- Households with income between $0 - $50K
- $100K-$150K Demographic › Household Income
- Households with income between $100K - $150K
- $150K-$250K Demographic › Household Income
- Households with income between $150K - $250K
- $250Kplus Demographic › Household Income
- Households with income higher than $250K
- $50K-$100K Demographic › Household Income
- Households with income between $50K - $100K
- Home Owners Home Ownership
- Individuals who own a home.
- Renters Home Ownership
- Individuals who rent.
- College Students Life Stages & Generations
- Users between the ages of 18-25 attending college.
- Empty Nesters Life Stages & Generations
- Adults 35-64 years old, whose children no longer live at home
- Retirees Life Stages & Generations
- Adults who are retired.
- Health Care Employee Lifestyle
- Individuals who have been seen working in hospitals and doctor offices in the last 90 days
- Small Business SMB Lifestyle › Business
- Individuals who are employees of a small business
- Verified Legal Drinking Age LDA Compliant Lifestyle › Entertainment
- Individuals who are above the age of 21
- Flourishing Families Lifestyle › Family
- Individuals with moderate to high income who have children
- Banking Lifestyle › Occupation
- Individuals who work in the banking industry
- Construction Companies Lifestyle › Occupation
- Individuals who work in the construction industry
- Health Care Lifestyle › Occupation
- Individuals who work in the health care industry
- Lawyers Lifestyle › Occupation
- Individuals who work in a lawyers office
- Restaurant Lifestyle › Occupation
- Individuals who work in the restaurant industry
- Retail Lifestyle › Occupation
- Individuals who work in the retail industry
- Technology Lifestyle › Occupation
- Individuals who work for companies like Google, Apple, IBM, etc
Segment availability and pricing vary by platform. Talk to your InMarket representative to activate any of these audiences. Catalog data last updated 2026-08-25.