Automotive Audience Segments

Auto Parts Repair & Service Auto: Individuals who have been seen at an auto repair location at least once in the last 30 days
Bi-Weekly Dealership Visitors Auto Purchase Motivations: Consumers who have visited an auto dealership at least once every two weeks for the last 90 days, indicating consistent interest.
Bi-Weekly Dealership Visitors Auto Purchase Motivations: Consumers who have visited an auto dealership at least once every two weeks for the last 90 days, indicating consistent interest.
Broad Early Interest Auto Purchase Motivations: Consumers who visited 3+ dealerships in the first 30 days of their 90-day window, but have not visited since, showing initial but perhaps not sustained interest.
Broad Early Interest Auto Purchase Motivations: Consumers who visited 3+ dealerships in the first 30 days of their 90-day window, but have not visited since, showing initial but perhaps not sustained interest.
Broad Spectrum Shoppers Auto Purchase Motivations: Consumers who visited 4 or more unique dealerships, each only once, within the last 90 days, covering many options.
Broad Spectrum Shoppers Auto Purchase Motivations: Consumers who visited 4 or more unique dealerships, each only once, within the last 90 days, covering many options.
Casual Browsers Auto Purchase Motivations: Consumers who have visited 1-2 dealerships with 1-2 total visits within the last 90 days, indicating a casual interest in vehicles.
Casual Browsers Auto Purchase Motivations: Consumers who have visited 1-2 dealerships with 1-2 total visits within the last 90 days, indicating a casual interest in vehicles.
Consistent Dealership Visitors Auto Purchase Motivations: Consumers visiting at least one dealership in each of the last three 30-day periods, demonstrating sustained interest.
Consistent Dealership Visitors Auto Purchase Motivations: Consumers visiting at least one dealership in each of the last three 30-day periods, demonstrating sustained interest.
Cross-Brand Comparers Auto Purchase Motivations: Consumers who have visited at least three different brand dealerships within the last 90 days, indicating an open-minded search.
Cross-Brand Comparers Auto Purchase Motivations: Consumers who have visited at least three different brand dealerships within the last 90 days, indicating an open-minded search.
Dealership Visitors (First 30 Days) Auto Purchase Motivations: Consumers whose dealership visits were concentrated in the first 30 days of the 90-day period, potentially having completed a purchase or paused.
Dealership Visitors (First 30 Days) Auto Purchase Motivations: Consumers whose dealership visits were concentrated in the first 30 days of the 90-day period, potentially having completed a purchase or paused.
Dealership Visitors (Last 30 Days) Auto Purchase Motivations: Consumers whose dealership visits were concentrated in the last 30 days of the 90-day period, indicating very recent or current active shopping.
Dealership Visitors (Last 30 Days) Auto Purchase Motivations: Consumers whose dealership visits were concentrated in the last 30 days of the 90-day period, indicating very recent or current active shopping.
Dealership Visitors (Past 60 Days) Auto Purchase Motivations: Consumers who have visited any auto dealership within the last 60 days, showing recent activity in the auto market.
Dealership Visitors (Past 60 Days) Auto Purchase Motivations: Consumers who have visited any auto dealership within the last 60 days, showing recent activity in the auto market.
Dealership Visitors (Past 90 Days) Auto Purchase Motivations: Consumers who have visited any auto dealership within the last 90 days, representing the broadest set of recent intenders.
Dealership Visitors (Past 90 Days) Auto Purchase Motivations: Consumers who have visited any auto dealership within the last 90 days, representing the broadest set of recent intenders.
Declining Dealership Engagement Auto Purchase Motivations: Consumers who visited dealerships more frequently 60-90 days ago but less frequently in the last 30 days, possibly cooled interest or purchased.
Declining Dealership Engagement Auto Purchase Motivations: Consumers who visited dealerships more frequently 60-90 days ago but less frequently in the last 30 days, possibly cooled interest or purchased.
Diverse Brand Explorers Auto Purchase Motivations: Consumers who have visited dealerships of 4+ different automotive brands within the last 90 days, displaying a broad search.
Diverse Brand Explorers Auto Purchase Motivations: Consumers who have visited dealerships of 4+ different automotive brands within the last 90 days, displaying a broad search.
Early Stage Browsers Auto Purchase Motivations: Consumers who have visited 2-3 different dealerships, each once, within the last 90 days, suggesting initial research.
Early Stage Browsers Auto Purchase Motivations: Consumers who have visited 2-3 different dealerships, each once, within the last 90 days, suggesting initial research.
First-Time Dealership Shoppers Auto Purchase Motivations: Consumers showing their first recorded auto dealership visit in the last 90 days, representing new market entrants.
First-Time Dealership Shoppers Auto Purchase Motivations: Consumers showing their first recorded auto dealership visit in the last 90 days, representing new market entrants.
Focused Shoppers Auto Purchase Motivations: Consumers who visited 2 unique dealerships, with at least one having 2+ visits, within the last 90 days, suggesting focused comparison.
Focused Shoppers Auto Purchase Motivations: Consumers who visited 2 unique dealerships, with at least one having 2+ visits, within the last 90 days, suggesting focused comparison.
Frequent Returners Auto Purchase Motivations: Consumers who visited the same auto dealership 3 or more times within the last 90 days, potentially negotiating or finalizing a deal.
Frequent Returners Auto Purchase Motivations: Consumers who visited the same auto dealership 3 or more times within the last 90 days, potentially negotiating or finalizing a deal.
Frequent Single Brand Shoppers Auto Purchase Motivations: Consumers who have visited multiple dealerships of the same brand 2 or more times total within 90 days, indicating focused brand interest.
Frequent Single Brand Shoppers Auto Purchase Motivations: Consumers who have visited multiple dealerships of the same brand 2 or more times total within 90 days, indicating focused brand interest.
High Frequency Dealership Visitors Auto Purchase Motivations: Consumers who have visited any auto dealership 4 or more times within the last 90 days, indicating active shopping.
High Frequency Dealership Visitors Auto Purchase Motivations: Consumers who have visited any auto dealership 4 or more times within the last 90 days, indicating active shopping.
High Volume Dealership Engagement Auto Purchase Motivations: Consumers who have accumulated 5+ total visits across any number of dealerships within the last 90 days, showing significant engagement.
High Volume Dealership Engagement Auto Purchase Motivations: Consumers who have accumulated 5+ total visits across any number of dealerships within the last 90 days, showing significant engagement.
Increasing Dealership Engagement Auto Purchase Motivations: Consumers who visited dealerships more frequently in the last 30 days compared to the prior 60 days, suggesting escalating purchase intent.
Increasing Dealership Engagement Auto Purchase Motivations: Consumers who visited dealerships more frequently in the last 30 days compared to the prior 60 days, suggesting escalating purchase intent.
Infrequent Multi-Dealer Visitors Auto Purchase Motivations: Consumers who visited 2-3 unique dealerships, with a total of 2-3 visits across all, within the last 90 days, showing light comparison.
Infrequent Multi-Dealer Visitors Auto Purchase Motivations: Consumers who visited 2-3 unique dealerships, with a total of 2-3 visits across all, within the last 90 days, showing light comparison.
Intense Shoppers Auto Purchase Motivations: Consumers who have visited 5 or more dealerships, accumulating 8+ total visits, within the last 90 days, demonstrating high purchase intent.
Intense Shoppers Auto Purchase Motivations: Consumers who have visited 5 or more dealerships, accumulating 8+ total visits, within the last 90 days, demonstrating high purchase intent.
Late Stage Decision Makers Auto Purchase Motivations: Consumers who have visited 6 or more dealerships or made multiple repeat visits to fewer dealerships within the last 90 days, nearing a purchase decision.
Late Stage Decision Makers Auto Purchase Motivations: Consumers who have visited 6 or more dealerships or made multiple repeat visits to fewer dealerships within the last 90 days, nearing a purchase decision.
Low Frequency Dealership Visitors Auto Purchase Motivations: Consumers who have visited any auto dealership once within the last 90 days, potentially just starting their car buying journey.
Low Frequency Dealership Visitors Auto Purchase Motivations: Consumers who have visited any auto dealership once within the last 90 days, potentially just starting their car buying journey.
Low Volume Dealership Engagement Auto Purchase Motivations: Consumers who have accumulated only 1-2 total visits across any number of dealerships within the last 90 days, indicating initial or light interest.
Low Volume Dealership Engagement Auto Purchase Motivations: Consumers who have accumulated only 1-2 total visits across any number of dealerships within the last 90 days, indicating initial or light interest.
Mid Stage Evaluators Auto Purchase Motivations: Consumers who have visited 3-5 dealerships with a mix of single and repeat visits within the last 90 days, actively narrowing down choices.
Mid Stage Evaluators Auto Purchase Motivations: Consumers who have visited 3-5 dealerships with a mix of single and repeat visits within the last 90 days, actively narrowing down choices.
Moderate Frequency Dealership Visitors Auto Purchase Motivations: Consumers who have visited any auto dealership 2-3 times within the last 90 days, suggesting an ongoing search.
Moderate Frequency Dealership Visitors Auto Purchase Motivations: Consumers who have visited any auto dealership 2-3 times within the last 90 days, suggesting an ongoing search.
Multi Dealership Multiple Weeks Auto Purchase Motivations: Consumers who visited multiple unique auto dealerships across at least two different weeks within the last 90 days, indicating extended comparison shopping.
Multi Dealership Multiple Weeks Auto Purchase Motivations: Consumers who visited multiple unique auto dealerships across at least two different weeks within the last 90 days, indicating extended comparison shopping.
Multi-Dealership Explorers Auto Purchase Motivations: Consumers who have visited 3 or more unique auto dealerships within the last 90 days, actively comparing options.
Multi-Dealership Explorers Auto Purchase Motivations: Consumers who have visited 3 or more unique auto dealerships within the last 90 days, actively comparing options.
Multi-Visit Multiple Locations Auto Purchase Motivations: Consumers who have visited 2 or more different dealerships, each at least twice, within the last 90 days, engaging deeply with several options.
Multi-Visit Multiple Locations Auto Purchase Motivations: Consumers who have visited 2 or more different dealerships, each at least twice, within the last 90 days, engaging deeply with several options.
Multi-Visit Single Location Auto Purchase Motivations: Consumers who have visited a single auto dealership 2-3 times in the last 90 days, showing concentrated interest.
Multi-Visit Single Location Auto Purchase Motivations: Consumers who have visited a single auto dealership 2-3 times in the last 90 days, showing concentrated interest.
Multiple Visits Across Multiple Days Auto Purchase Motivations: Consumers who visited dealerships on 3 or more distinct days within the last 90 days, highlighting active comparison over time.
Multiple Visits Across Multiple Days Auto Purchase Motivations: Consumers who visited dealerships on 3 or more distinct days within the last 90 days, highlighting active comparison over time.
Narrowed Focus Shoppers Auto Purchase Motivations: Consumers who initially visited 3+ different dealerships but whose most recent 2+ visits were to a single dealership, indicating a narrowed focus.
Narrowed Focus Shoppers Auto Purchase Motivations: Consumers who initially visited 3+ different dealerships but whose most recent 2+ visits were to a single dealership, indicating a narrowed focus.
New Dealership Engagement Auto Purchase Motivations: Consumers whose first recorded dealership visit within the 90-day window occurred in the last 30 days, indicating new market entry.
New Dealership Engagement Auto Purchase Motivations: Consumers whose first recorded dealership visit within the 90-day window occurred in the last 30 days, indicating new market entry.
One Dealership Multiple Weeks Auto Purchase Motivations: Consumers who visited the same unique auto dealership in at least two different weeks within the last 90 days, showing persistent interest in one place.
One Dealership Multiple Weeks Auto Purchase Motivations: Consumers who visited the same unique auto dealership in at least two different weeks within the last 90 days, showing persistent interest in one place.
One-Time Explorers Auto Purchase Motivations: Consumers who visited just one unique auto dealership once within the last 90 days, possibly for a specific inquiry or initial look.
One-Time Explorers Auto Purchase Motivations: Consumers who visited just one unique auto dealership once within the last 90 days, possibly for a specific inquiry or initial look.
Patient Researchers Auto Purchase Motivations: Consumers who visited 2 unique dealerships but spread their visits over an 8-12 week period, taking their time with the decision.
Patient Researchers Auto Purchase Motivations: Consumers who visited 2 unique dealerships but spread their visits over an 8-12 week period, taking their time with the decision.
Rapid Comparison Shoppers Auto Purchase Motivations: Consumers who visited 3 or more unique dealerships within a single week in the last 90 days, suggesting an urgent need or intense evaluation.
Rapid Comparison Shoppers Auto Purchase Motivations: Consumers who visited 3 or more unique dealerships within a single week in the last 90 days, suggesting an urgent need or intense evaluation.
Recent High Frequency Shoppers Auto Purchase Motivations: Consumers who have visited any auto dealership 3 or more times within the last 30 days, showing strong recent intent.
Recent High Frequency Shoppers Auto Purchase Motivations: Consumers who have visited any auto dealership 3 or more times within the last 30 days, showing strong recent intent.
Recent Single Visit Shoppers Auto Purchase Motivations: Consumers who have visited any auto dealership once within the last 30 days, indicating a fresh interest in car buying.
Recent Single Visit Shoppers Auto Purchase Motivations: Consumers who have visited any auto dealership once within the last 30 days, indicating a fresh interest in car buying.
Repeat Brand Dealership Visitors Auto Purchase Motivations: Consumers who have visited dealerships associated with the same brand multiple times within the last 90 days, indicating brand preference.
Repeat Brand Dealership Visitors Auto Purchase Motivations: Consumers who have visited dealerships associated with the same brand multiple times within the last 90 days, indicating brand preference.
Repeat Dealership Shoppers Auto Purchase Motivations: Consumers with a history of dealership visits beyond the current 90-day window who are now visiting again, potentially for another purchase.
Repeat Dealership Shoppers Auto Purchase Motivations: Consumers with a history of dealership visits beyond the current 90-day window who are now visiting again, potentially for another purchase.
Single Day Multi-Dealership Visits Auto Purchase Motivations: Consumers who visited 2 or more unique dealerships on the same day within the last 90 days, indicating efficient comparison shopping.
Single Day Multi-Dealership Visits Auto Purchase Motivations: Consumers who visited 2 or more unique dealerships on the same day within the last 90 days, indicating efficient comparison shopping.
Single Dealership Loyalists Auto Purchase Motivations: Consumers who have visited only one unique auto dealership multiple times (2+) within the last 90 days, indicating brand or dealer loyalty.
Single Dealership Loyalists Auto Purchase Motivations: Consumers who have visited only one unique auto dealership multiple times (2+) within the last 90 days, indicating brand or dealer loyalty.
Sustained Interest Shoppers Auto Purchase Motivations: Consumers who visited at least one dealership in each of the three 30-day segments within the 90-day period, showing continuous engagement.
Sustained Interest Shoppers Auto Purchase Motivations: Consumers who visited at least one dealership in each of the three 30-day segments within the 90-day period, showing continuous engagement.
Two Dealership Comparers Auto Purchase Motivations: Consumers who have visited exactly two unique auto dealerships within the last 90 days, likely evaluating specific choices.
Two Dealership Comparers Auto Purchase Motivations: Consumers who have visited exactly two unique auto dealerships within the last 90 days, likely evaluating specific choices.
Very Recent Dealership Visitors Auto Purchase Motivations: Consumers who have visited any auto dealership within the last 7 days, signaling immediate automotive interest.
Very Recent Dealership Visitors Auto Purchase Motivations: Consumers who have visited any auto dealership within the last 7 days, signaling immediate automotive interest.
Weekday Dealership Visitors Auto Purchase Motivations: Consumers whose dealership visits predominantly occur on weekdays, potentially indicating a professional approach to shopping.
Weekday Dealership Visitors Auto Purchase Motivations: Consumers whose dealership visits predominantly occur on weekdays, potentially indicating a professional approach to shopping.
Weekend Dealership Visitors Auto Purchase Motivations: Consumers whose dealership visits predominantly occur on weekends, suggesting leisure-time shopping activity.
Weekend Dealership Visitors Auto Purchase Motivations: Consumers whose dealership visits predominantly occur on weekends, suggesting leisure-time shopping activity.
Advanced Auto Parts Auto › Auto Parts Repair & Service: Individuals who have been seen at an Advanced Auto Parts at least once in the last 30 days
AutoZone Auto › Auto Parts Repair & Service: Individuals who have been seen at AutoZone at least once in the last 90 days
Discount Tire Auto › Auto Parts Repair & Service: Individuals who have been seen at Discount Tire at least once in the last 90 days
O'Reilly Auto Auto › Auto Parts Repair & Service: Individuals who have been seen at an O'Reilly Auto at least once in the last 30 days
Pep Boys Auto › Auto Parts Repair & Service: Individuals who have been seen at a Pep Boys at least once in the last 30 days
Valvoline Auto › Auto Parts Repair & Service: Individuals who have been seen at a Valvoline at least once in the last 30 days
Lapsed Visitors Auto › Auto Parts Repair & Service › Advance Auto Parts: Individuals seen at Advance Auto Parts at least once in the last 6 months but not seen in the last 90 days
Loyalists Auto › Auto Parts Repair & Service › Advance Auto Parts: Individuals seen at Advance Auto Parts five times or more in the last 90 days
Lapsed Visitors Auto › Auto Parts Repair & Service › AutoZone: Individuals seen at AutoZone at least once in the last 6 months but not seen in the last 90 days
Loyalists Auto › Auto Parts Repair & Service › AutoZone: Individuals seen at AutoZone five times or more in the last 90 days
Lapsed Visitors Auto › Auto Parts Repair & Service › Discount Tire: Individuals seen at Discount Tire at least once in the last 6 months but not seen in the last 90 days
Loyalists Auto › Auto Parts Repair & Service › Discount Tire: Individuals seen at Discount Tire five times or more in the last 90 days
Lapsed Visitors Auto › Auto Parts Repair & Service › O'Reilly Auto: Individuals seen at O'Reilly Auto at least once in the last 6 months but not seen in the last 90 days
Loyalists Auto › Auto Parts Repair & Service › O'Reilly Auto: Individuals seen at O'Reilly Auto five times or more in the last 90 days
Lapsed Visitors Auto › Auto Parts Repair & Service › Pep Boys: Individuals seen at Pep Boys at least once in the last 6 months but not seen in the last 90 days
Loyalists Auto › Auto Parts Repair & Service › Pep Boys: Individuals seen at Pep Boys five times or more in the last 90 days
Lapsed Visitors Auto › Auto Parts Repair & Service › Valvoline: Individuals seen at Valvoline at least once in the last 6 months but not seen in the last 90 days
Loyalists Auto › Auto Parts Repair & Service › Valvoline: Individuals seen at Valvoline five times or more in the last 90 days
Auto Intenders Auto › In Market: Individuals who have been seen at a car dealership at least once in the last 60 days
Acura Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for an Acura vehicle at least once in the last 60 days
Audi Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for an Audi vehicle at least once in the last 60 days
Bentley Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Bentley vehicle at least once in the last 60 days
BMW Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a BMW vehicle at least once in the last 60 days
Buick Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Buick vehicle at least once in the last 60 days
Cadillac Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Cadillac vehicle at least once in the last 60 days
Chevrolet Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Chevrolet vehicle at least once in the last 30 days
Chrysler Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Chrysler vehicle at least once in the last 60 days
Dodge Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Dodge vehicle at least once in the last 60 days
Ferrari Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Ferrari vehicle at least once in the last 60 days
Fiat-Abarth Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Fiat vehicle at least once in the last 60 days
Ford Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Ford vehicle at least once in the last 60 days
GMC Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a GMC vehicle at least once in the last 60 days
Honda Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Honda vehicle at least once in the last 60 days
Hyundai Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Hyundai vehicle at least once in the last 60 days
Infiniti Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for an Infiniti vehicle at least once in the last 60 days
Jaguar Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Jaguar vehicle at least once in the last 60 days
Jeep Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Jeep vehicle at least once in the last 60 days
Kia Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Kia vehicle at least once in the last 60 days
Land Rover Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Land Rover vehicle at least once in the last 60 days
Lexus Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Lexus vehicle at least once in the last 60 days
Lincoln Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Lincoln vehicle at least once in the last 60 days
Mazda Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Mazda vehicle at least once in the last 60 days
Mercedes Benz Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Mercedes-Benz vehicle at least once in the last 60 days
Mini Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Mini vehicle at least once in the last 60 days
Nissan Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Nissan vehicle at least once in the last 60 days
Porsche Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Porsche vehicle at least once in the last 60 days
Subaru Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Subaru vehicle at least once in the last 60 days
Tesla Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Tesla vehicle at least once in the last 60 days
Toyota Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Toyota vehicle at least once in the last 60 days
Used Cars Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at a used car dealership at least once in the last 30 days
Volkswagen Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Volkswagen vehicle at least once in the last 60 days
Volvo Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Volvo vehicle at least once in the last 60 days
Oil Filters CPG Weekly Transactions › Automotive: This segment targets consumers who have purchased essential automotive 'Oil & Filters,' indicating a recent focus on vehicle maintenance. Use cases include promoting premium or extended-life oil filters, cross-selling specific oil types (e.g., synthetic) suitable for the customer's driving habits, or advertising complementary services like full oil changes and routine preventative maintenance. The lookback window for this segment is the last seven days.
Automobile Fluids - Washer Fluid CPG Weekly Transactions › Automotive Additives: This segment targets consumers who have purchased Automobile Fluids - Washer Fluid, indicating a recent need for vehicle fluid maintenance. Applicable use cases include promoting seasonal items like de-icer washer fluid or marketing complementary products such as new wiper blades, general automotive cleaners, or car wash services. The lookback window for this segment is the last seven days.
Car Air Fresheners CPG Weekly Transactions › Automotive Air Freshener: This segment targets consumers who have purchased automotive air fresheners, including hanging cardboard fresheners, vent clips, gel cans, and spray varieties in a range of scents. Use cases include promoting auto accessory brands, cross-selling with car care cleaning products, and reaching consumers who regularly maintain and personalize their vehicles. The lookback window for this segment is the last seven days.
Hanging Air Freshener CPG Weekly Transactions › Automotive Air Freshener › Fresheners and Deodorizers - Car: This segment targets consumers who have purchased 'Hanging Air Freshener' products, a type of car air freshener and deodorizer designed to hang from the rearview mirror. Use cases include promoting new scents, offering deals on multi-packs, or cross-selling car cleaning and interior maintenance products. The lookback window for this segment is the last seven days.
Auto Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased auto products in the last 120 days
Advance Auto Parts Premium Buyers High-End Luxury Shoppers › Verified Purchase › Auto Parts & Repair: Quality-focused vehicle owners with verified service or parts purchases at Advance Auto Parts. These quality-seeking consumers prioritize trusted service providers and quality parts for routine vehicle maintenance.
AutoZone Premium Buyers High-End Luxury Shoppers › Verified Purchase › Auto Parts & Repair: Brand-aware auto service consumers with verified transactions at AutoZone. These consumers prioritize premium brands and product quality over price when making these purchases.
Firestone Premium Buyers High-End Luxury Shoppers › Verified Purchase › Auto Parts & Repair: Quality-focused vehicle owners with verified service or parts purchases at Firestone. These quality-seeking consumers prioritize trusted service providers and quality parts for routine vehicle maintenance.
Jiffy Lube Premium Buyers High-End Luxury Shoppers › Verified Purchase › Auto Parts & Repair: Brand-aware auto service consumers with verified transactions at Jiffy Lube. These consumers prioritize premium brands and product quality over price when making these purchases.
Meineke Premium Buyers High-End Luxury Shoppers › Verified Purchase › Auto Parts & Repair: Quality-focused vehicle owners with verified service or parts purchases at Meineke. These quality-seeking consumers prioritize trusted service providers and quality parts for routine vehicle maintenance.
Midas Premium Buyers High-End Luxury Shoppers › Verified Purchase › Auto Parts & Repair: Brand-aware auto service consumers with verified transactions at Midas. These consumers prioritize premium brands and product quality over price when making these purchases.
Monro Muffler Brake Premium Buyers High-End Luxury Shoppers › Verified Purchase › Auto Parts & Repair: Quality-focused auto parts shoppers with verified purchases at Monro Muffler Brake. These DIY-oriented consumers prioritize price and value when sourcing parts and maintenance services for their vehicles.
NAPA Auto Parts Premium Buyers High-End Luxury Shoppers › Verified Purchase › Auto Parts & Repair: Quality-focused vehicle owners with verified service or parts purchases at NAPA Auto Parts. These quality-seeking consumers prioritize trusted service providers and quality parts for routine vehicle maintenance.
O'Reilly Auto Parts Premium Buyers High-End Luxury Shoppers › Verified Purchase › Auto Parts & Repair: Quality-focused auto parts shoppers with verified purchases at O'Reilly Auto. These DIY-oriented consumers prioritize price and value when sourcing parts and maintenance services for their vehicles.
Pep Boys Premium Buyers High-End Luxury Shoppers › Verified Purchase › Auto Parts & Repair: Quality-focused vehicle owners with verified service or parts purchases at Pep Boys. These quality-seeking consumers prioritize trusted service providers and quality parts for routine vehicle maintenance.
Big O Tires Premium Buyers High-End Luxury Shoppers › Verified Visit › Auto Parts & Repair: Quality-focused vehicle owners with verified visits to Big O Tires. These consumers prioritize trusted providers and quality service for vehicle maintenance.
Christian Brothers Automotive Premium Buyers High-End Luxury Shoppers › Verified Visit › Auto Parts & Repair: Quality-focused vehicle owners with verified visits to Christian Brothers Automotive. These consumers prioritize trusted providers and quality service for vehicle maintenance.
Goodyear Auto Service Centers Premium Buyers High-End Luxury Shoppers › Verified Visit › Auto Parts & Repair: Quality-focused vehicle owners with verified visits to Goodyear Auto Service Centers. These consumers prioritize trusted providers and quality service for vehicle maintenance.
Mister Car Wash Premium Buyers High-End Luxury Shoppers › Verified Visit › Auto Parts & Repair: Quality-focused vehicle owners with verified visits to Mister Car Wash. These consumers prioritize trusted providers and quality service for vehicle maintenance.
Quick Lane Premium Buyers High-End Luxury Shoppers › Verified Visit › Auto Parts & Repair: Quality-focused vehicle owners with verified visits to Quick Lane. These consumers prioritize trusted providers and quality service for vehicle maintenance.
Take 5 Oil Change Premium Buyers High-End Luxury Shoppers › Verified Visit › Auto Parts & Repair: Quality-focused vehicle owners with verified visits to Take 5 Oil Change. These consumers prioritize trusted providers and quality service for vehicle maintenance.
Tommy's Express Car Wash Premium Buyers High-End Luxury Shoppers › Verified Visit › Auto Parts & Repair: Quality-focused vehicle owners with verified visits to Tommy's Express Car Wash. These consumers prioritize trusted providers and quality service for vehicle maintenance.
Valvoline Premium Buyers High-End Luxury Shoppers › Verified Visit › Auto Parts & Repair: Quality-focused vehicle owners with verified visits to Valvoline. These consumers prioritize trusted providers and quality service for vehicle maintenance.
New Car Shoppers Life Stages & Generations: Devices seen at new car dealers in the past 10 days.
Automotive Location + Purchase › Big Box: Users that have visited a Big Box location and purchased Automotive products in the last 180 days.
Automotive Location + Purchase › Grocery: Users that have visited a Grocery location and purchased Automotive products in the last 180 days.
Automotive Location + Purchase › Pharmacy: Users that have visited a Pharmacy location and purchased Automotive products in the last 180 days.
Advance Auto Parts Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Households that recently moved with verified purchases at Advance Auto Parts, having just changed addresses. As they settle in, they are sorting out new-area essentials, from commute to nearby stores and services.
AutoZone Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Newly relocated households with confirmed purchases at AutoZone, in the weeks following a move to a new address. As they settle in, they are establishing new local providers and routines in an unfamiliar area.
Big O Tires Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Post-move households with verified location visits to Big O Tires, in the weeks following a move to a new address. As they settle in, they are establishing new local providers and routines in an unfamiliar area.
Christian Brothers Automotive Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Households settling into a new home with verified visits to Christian Brothers Automotive, in the weeks following a move to a new address. As they settle in, they are establishing new local providers and routines in an unfamiliar area.
Discount Tire Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: New-to-the-area households with verified transactions at Discount Tire, in the weeks following a move to a new address. As they settle in, they are rebuilding day-to-day life around a new neighborhood.
Firestone Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Newly relocated households with confirmed purchases at Firestone, in the weeks following a move to a new address. As they settle in, they are establishing new local providers and routines in an unfamiliar area.
Goodyear Auto Service Centers Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: People who just moved with confirmed store visits to Goodyear Auto Service Centers, in the weeks following a move to a new address. As they settle in, they are rebuilding day-to-day life around a new neighborhood.
Jiffy Lube Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: New arrivals to the area with verified purchases at Jiffy Lube, having just changed addresses. As they settle in, they are finding new go-to spots and services close to their new address.
Mavis Discount Tire Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Freshly relocated movers with confirmed purchases at Mavis Discount Tire, having just changed addresses. As they settle in, they are finding new go-to spots and services close to their new address.
Meineke Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Households settling into a new home with verified purchases at Meineke, in the weeks following a move to a new address. As they settle in, they are establishing new local providers and routines in an unfamiliar area.
Midas Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Freshly relocated movers with confirmed purchases at Midas, having just changed addresses. As they settle in, they are finding new go-to spots and services close to their new address.
Mister Car Wash Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Households newly settled in with confirmed store visits to Mister Car Wash, having just changed addresses. As they settle in, they are sorting out new-area essentials, from commute to nearby stores and services.
Monro Muffler Brake Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: People who just moved with confirmed purchases at Monro Muffler Brake, in the weeks following a move to a new address. As they settle in, they are rebuilding day-to-day life around a new neighborhood.
NAPA Auto Parts Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Post-move households with verified transactions at NAPA Auto Parts, in the weeks following a move to a new address. As they settle in, they are establishing new local providers and routines in an unfamiliar area.
NTB Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Freshly relocated movers with confirmed store visits to NTB, having just changed addresses. As they settle in, they are finding new go-to spots and services close to their new address.
Pep Boys Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Freshly relocated movers with confirmed purchases at Pep Boys, having just changed addresses. As they settle in, they are finding new go-to spots and services close to their new address.
Quick Lane Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Freshly relocated movers with confirmed store visits to Quick Lane, having just changed addresses. As they settle in, they are finding new go-to spots and services close to their new address.
Take 5 Oil Change Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: New arrivals to the area with verified visits to Take 5 Oil Change, having just changed addresses. As they settle in, they are finding new go-to spots and services close to their new address.
Tommy's Express Car Wash Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Recently relocated households with verified location visits to Tommy's Express Car Wash, having just changed addresses. As they settle in, they are sorting out new-area essentials, from commute to nearby stores and services.
Valvoline Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Recent movers with verified visits to Valvoline, in the weeks following a move to a new address. As they settle in, they are rebuilding day-to-day life around a new neighborhood.
Advance Auto Parts Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Prospective movers with verified purchases at Advance Auto Parts, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are sorting out new-area essentials, from commute to nearby stores and services.
AutoZone Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Soon-to-be movers with confirmed purchases at AutoZone, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-establishing routines and local providers in an unfamiliar area as they settle in.

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