Automotive Audience Segments

Auto Parts Repair & Service Auto: Individuals who have been seen at an auto repair location at least once in the last 30 days
Advanced Auto Parts Auto › Auto Parts Repair & Service: Individuals who have been seen at an Advanced Auto Parts at least once in the last 30 days
AutoZone Auto › Auto Parts Repair & Service: Individuals who have been seen at AutoZone at least once in the last 90 days
Discount Tire Auto › Auto Parts Repair & Service: Individuals who have been seen at Discount Tire at least once in the last 90 days
O'Reilly Auto Auto › Auto Parts Repair & Service: Individuals who have been seen at an O'Reilly Auto at least once in the last 30 days
Pep Boys Auto › Auto Parts Repair & Service: Individuals who have been seen at a Pep Boys at least once in the last 30 days
Valvoline Auto › Auto Parts Repair & Service: Individuals who have been seen at a Valvoline at least once in the last 30 days
Lapsed Visitors Auto › Auto Parts Repair & Service › Advance Auto Parts: Individuals seen at Advance Auto Parts at least once in the last 6 months but not seen in the last 90 days
Loyalists Auto › Auto Parts Repair & Service › Advance Auto Parts: Individuals seen at Advance Auto Parts five times or more in the last 90 days
Lapsed Visitors Auto › Auto Parts Repair & Service › AutoZone: Individuals seen at AutoZone at least once in the last 6 months but not seen in the last 90 days
Loyalists Auto › Auto Parts Repair & Service › AutoZone: Individuals seen at AutoZone five times or more in the last 90 days
Lapsed Visitors Auto › Auto Parts Repair & Service › Discount Tire: Individuals seen at Discount Tire at least once in the last 6 months but not seen in the last 90 days
Loyalists Auto › Auto Parts Repair & Service › Discount Tire: Individuals seen at Discount Tire five times or more in the last 90 days
Lapsed Visitors Auto › Auto Parts Repair & Service › O'Reilly Auto: Individuals seen at O'Reilly Auto at least once in the last 6 months but not seen in the last 90 days
Loyalists Auto › Auto Parts Repair & Service › O'Reilly Auto: Individuals seen at O'Reilly Auto five times or more in the last 90 days
Lapsed Visitors Auto › Auto Parts Repair & Service › Pep Boys: Individuals seen at Pep Boys at least once in the last 6 months but not seen in the last 90 days
Loyalists Auto › Auto Parts Repair & Service › Pep Boys: Individuals seen at Pep Boys five times or more in the last 90 days
Lapsed Visitors Auto › Auto Parts Repair & Service › Valvoline: Individuals seen at Valvoline at least once in the last 6 months but not seen in the last 90 days
Loyalists Auto › Auto Parts Repair & Service › Valvoline: Individuals seen at Valvoline five times or more in the last 90 days
Auto Intenders Auto › In Market: Individuals who have been seen at a car dealership at least once in the last 60 days
Acura Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for an Acura vehicle at least once in the last 60 days
Audi Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for an Audi vehicle at least once in the last 60 days
Bentley Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Bentley vehicle at least once in the last 60 days
BMW Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a BMW vehicle at least once in the last 60 days
Buick Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Buick vehicle at least once in the last 60 days
Cadillac Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Cadillac vehicle at least once in the last 60 days
Chevrolet Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Chevrolet vehicle at least once in the last 30 days
Chrysler Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Chrysler vehicle at least once in the last 60 days
Dodge Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Dodge vehicle at least once in the last 60 days
Ferrari Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Ferrari vehicle at least once in the last 60 days
Fiat-Abarth Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Fiat vehicle at least once in the last 60 days
Ford Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Ford vehicle at least once in the last 60 days
GMC Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a GMC vehicle at least once in the last 60 days
Honda Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Honda vehicle at least once in the last 60 days
Hyundai Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Hyundai vehicle at least once in the last 60 days
Infiniti Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for an Infiniti vehicle at least once in the last 60 days
Jaguar Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Jaguar vehicle at least once in the last 60 days
Jeep Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Jeep vehicle at least once in the last 60 days
Kia Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Kia vehicle at least once in the last 60 days
Land Rover Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Land Rover vehicle at least once in the last 60 days
Lexus Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Lexus vehicle at least once in the last 60 days
Lincoln Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Lincoln vehicle at least once in the last 60 days
Mazda Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Mazda vehicle at least once in the last 60 days
Mercedes Benz Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Mercedes-Benz vehicle at least once in the last 60 days
Mini Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Mini vehicle at least once in the last 60 days
Nissan Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Nissan vehicle at least once in the last 60 days
Porsche Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Porsche vehicle at least once in the last 60 days
Subaru Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Subaru vehicle at least once in the last 60 days
Tesla Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Tesla vehicle at least once in the last 60 days
Toyota Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Toyota vehicle at least once in the last 60 days
Used Cars Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at a used car dealership at least once in the last 30 days
Volkswagen Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Volkswagen vehicle at least once in the last 60 days
Volvo Auto › In Market › Auto Intenders: In-market auto shoppers who have been seen at car dealerships for a Volvo vehicle at least once in the last 60 days
Oil Filters CPG Weekly Transactions › Automotive: This segment targets consumers who have purchased essential automotive 'Oil & Filters,' indicating a recent focus on vehicle maintenance. Use cases include promoting premium or extended-life oil filters, cross-selling specific oil types (e.g., synthetic) suitable for the customer's driving habits, or advertising complementary services like full oil changes and routine preventative maintenance. The lookback window for this segment is the last seven days.
Automobile Fluids - Washer Fluid CPG Weekly Transactions › Automotive Additives: This segment targets consumers who have purchased Automobile Fluids - Washer Fluid, indicating a recent need for vehicle fluid maintenance. Applicable use cases include promoting seasonal items like de-icer washer fluid or marketing complementary products such as new wiper blades, general automotive cleaners, or car wash services. The lookback window for this segment is the last seven days.
Car Air Fresheners CPG Weekly Transactions › Automotive Air Freshener: This segment targets consumers who have purchased automotive air fresheners, including hanging cardboard fresheners, vent clips, gel cans, and spray varieties in a range of scents. Use cases include promoting auto accessory brands, cross-selling with car care cleaning products, and reaching consumers who regularly maintain and personalize their vehicles. The lookback window for this segment is the last seven days.
Hanging Air Freshener CPG Weekly Transactions › Automotive Air Freshener › Fresheners and Deodorizers - Car: This segment targets consumers who have purchased 'Hanging Air Freshener' products, a type of car air freshener and deodorizer designed to hang from the rearview mirror. Use cases include promoting new scents, offering deals on multi-packs, or cross-selling car cleaning and interior maintenance products. The lookback window for this segment is the last seven days.
Auto Ecommerce › Amazon Shoppers: Users who have shopped online at Amazon and purchased auto products in the last 120 days
Advance Auto Parts Premium Buyers High-End Luxury Shoppers › Verified Purchase › Auto Parts & Repair: Quality-focused vehicle owners with verified service or parts purchases at Advance Auto Parts. These quality-seeking consumers prioritize trusted service providers and quality parts for routine vehicle maintenance.
AutoZone Premium Buyers High-End Luxury Shoppers › Verified Purchase › Auto Parts & Repair: Brand-aware auto service consumers with verified transactions at AutoZone. These consumers prioritize premium brands and product quality over price when making these purchases.
Firestone Premium Buyers High-End Luxury Shoppers › Verified Purchase › Auto Parts & Repair: Quality-focused vehicle owners with verified service or parts purchases at Firestone. These quality-seeking consumers prioritize trusted service providers and quality parts for routine vehicle maintenance.
Jiffy Lube Premium Buyers High-End Luxury Shoppers › Verified Purchase › Auto Parts & Repair: Brand-aware auto service consumers with verified transactions at Jiffy Lube. These consumers prioritize premium brands and product quality over price when making these purchases.
Meineke Premium Buyers High-End Luxury Shoppers › Verified Purchase › Auto Parts & Repair: Quality-focused vehicle owners with verified service or parts purchases at Meineke. These quality-seeking consumers prioritize trusted service providers and quality parts for routine vehicle maintenance.
Midas Premium Buyers High-End Luxury Shoppers › Verified Purchase › Auto Parts & Repair: Brand-aware auto service consumers with verified transactions at Midas. These consumers prioritize premium brands and product quality over price when making these purchases.
Monro Muffler Brake Premium Buyers High-End Luxury Shoppers › Verified Purchase › Auto Parts & Repair: Quality-focused auto parts shoppers with verified purchases at Monro Muffler Brake. These DIY-oriented consumers prioritize price and value when sourcing parts and maintenance services for their vehicles.
NAPA Auto Parts Premium Buyers High-End Luxury Shoppers › Verified Purchase › Auto Parts & Repair: Quality-focused vehicle owners with verified service or parts purchases at NAPA Auto Parts. These quality-seeking consumers prioritize trusted service providers and quality parts for routine vehicle maintenance.
O'Reilly Auto Parts Premium Buyers High-End Luxury Shoppers › Verified Purchase › Auto Parts & Repair: Quality-focused auto parts shoppers with verified purchases at O'Reilly Auto. These DIY-oriented consumers prioritize price and value when sourcing parts and maintenance services for their vehicles.
Pep Boys Premium Buyers High-End Luxury Shoppers › Verified Purchase › Auto Parts & Repair: Quality-focused vehicle owners with verified service or parts purchases at Pep Boys. These quality-seeking consumers prioritize trusted service providers and quality parts for routine vehicle maintenance.
Big O Tires Premium Buyers High-End Luxury Shoppers › Verified Visit › Auto Parts & Repair: Quality-focused vehicle owners with verified visits to Big O Tires. These consumers prioritize trusted providers and quality service for vehicle maintenance.
Christian Brothers Automotive Premium Buyers High-End Luxury Shoppers › Verified Visit › Auto Parts & Repair: Quality-focused vehicle owners with verified visits to Christian Brothers Automotive. These consumers prioritize trusted providers and quality service for vehicle maintenance.
Goodyear Auto Service Centers Premium Buyers High-End Luxury Shoppers › Verified Visit › Auto Parts & Repair: Quality-focused vehicle owners with verified visits to Goodyear Auto Service Centers. These consumers prioritize trusted providers and quality service for vehicle maintenance.
Mister Car Wash Premium Buyers High-End Luxury Shoppers › Verified Visit › Auto Parts & Repair: Quality-focused vehicle owners with verified visits to Mister Car Wash. These consumers prioritize trusted providers and quality service for vehicle maintenance.
Quick Lane Premium Buyers High-End Luxury Shoppers › Verified Visit › Auto Parts & Repair: Quality-focused vehicle owners with verified visits to Quick Lane. These consumers prioritize trusted providers and quality service for vehicle maintenance.
Take 5 Oil Change Premium Buyers High-End Luxury Shoppers › Verified Visit › Auto Parts & Repair: Quality-focused vehicle owners with verified visits to Take 5 Oil Change. These consumers prioritize trusted providers and quality service for vehicle maintenance.
Tommy's Express Car Wash Premium Buyers High-End Luxury Shoppers › Verified Visit › Auto Parts & Repair: Quality-focused vehicle owners with verified visits to Tommy's Express Car Wash. These consumers prioritize trusted providers and quality service for vehicle maintenance.
Valvoline Premium Buyers High-End Luxury Shoppers › Verified Visit › Auto Parts & Repair: Quality-focused vehicle owners with verified visits to Valvoline. These consumers prioritize trusted providers and quality service for vehicle maintenance.
New Car Shoppers Life Stages & Generations: Devices seen at new car dealers in the past 10 days.
Automotive Location + Purchase › Big Box: Users that have visited a Big Box location and purchased Automotive products in the last 180 days.
Automotive Location + Purchase › Grocery: Users that have visited a Grocery location and purchased Automotive products in the last 180 days.
Automotive Location + Purchase › Pharmacy: Users that have visited a Pharmacy location and purchased Automotive products in the last 180 days.
Advance Auto Parts Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Households that recently moved with verified purchases at Advance Auto Parts, having just changed addresses. As they settle in, they are sorting out new-area essentials, from commute to nearby stores and services.
AutoZone Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Newly relocated households with confirmed purchases at AutoZone, in the weeks following a move to a new address. As they settle in, they are establishing new local providers and routines in an unfamiliar area.
Big O Tires Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Post-move households with verified location visits to Big O Tires, in the weeks following a move to a new address. As they settle in, they are establishing new local providers and routines in an unfamiliar area.
Christian Brothers Automotive Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Households settling into a new home with verified visits to Christian Brothers Automotive, in the weeks following a move to a new address. As they settle in, they are establishing new local providers and routines in an unfamiliar area.
Discount Tire Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: New-to-the-area households with verified transactions at Discount Tire, in the weeks following a move to a new address. As they settle in, they are rebuilding day-to-day life around a new neighborhood.
Firestone Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Newly relocated households with confirmed purchases at Firestone, in the weeks following a move to a new address. As they settle in, they are establishing new local providers and routines in an unfamiliar area.
Goodyear Auto Service Centers Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: People who just moved with confirmed store visits to Goodyear Auto Service Centers, in the weeks following a move to a new address. As they settle in, they are rebuilding day-to-day life around a new neighborhood.
Jiffy Lube Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: New arrivals to the area with verified purchases at Jiffy Lube, having just changed addresses. As they settle in, they are finding new go-to spots and services close to their new address.
Mavis Discount Tire Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Freshly relocated movers with confirmed purchases at Mavis Discount Tire, having just changed addresses. As they settle in, they are finding new go-to spots and services close to their new address.
Meineke Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Households settling into a new home with verified purchases at Meineke, in the weeks following a move to a new address. As they settle in, they are establishing new local providers and routines in an unfamiliar area.
Midas Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Freshly relocated movers with confirmed purchases at Midas, having just changed addresses. As they settle in, they are finding new go-to spots and services close to their new address.
Mister Car Wash Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Households newly settled in with confirmed store visits to Mister Car Wash, having just changed addresses. As they settle in, they are sorting out new-area essentials, from commute to nearby stores and services.
Monro Muffler Brake Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: People who just moved with confirmed purchases at Monro Muffler Brake, in the weeks following a move to a new address. As they settle in, they are rebuilding day-to-day life around a new neighborhood.
NAPA Auto Parts Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Post-move households with verified transactions at NAPA Auto Parts, in the weeks following a move to a new address. As they settle in, they are establishing new local providers and routines in an unfamiliar area.
NTB Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Freshly relocated movers with confirmed store visits to NTB, having just changed addresses. As they settle in, they are finding new go-to spots and services close to their new address.
Pep Boys Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Freshly relocated movers with confirmed purchases at Pep Boys, having just changed addresses. As they settle in, they are finding new go-to spots and services close to their new address.
Quick Lane Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Freshly relocated movers with confirmed store visits to Quick Lane, having just changed addresses. As they settle in, they are finding new go-to spots and services close to their new address.
Take 5 Oil Change Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: New arrivals to the area with verified visits to Take 5 Oil Change, having just changed addresses. As they settle in, they are finding new go-to spots and services close to their new address.
Tommy's Express Car Wash Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Recently relocated households with verified location visits to Tommy's Express Car Wash, having just changed addresses. As they settle in, they are sorting out new-area essentials, from commute to nearby stores and services.
Valvoline Buyers Recent Movers Moving Intent New Movers › Auto Parts & Repair: Recent movers with verified visits to Valvoline, in the weeks following a move to a new address. As they settle in, they are rebuilding day-to-day life around a new neighborhood.
Advance Auto Parts Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Prospective movers with verified purchases at Advance Auto Parts, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are sorting out new-area essentials, from commute to nearby stores and services.
AutoZone Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Soon-to-be movers with confirmed purchases at AutoZone, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-establishing routines and local providers in an unfamiliar area as they settle in.
Big O Tires Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: People about to relocate with verified location visits to Big O Tires, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-establishing routines and local providers in an unfamiliar area as they settle in.
Christian Brothers Automotive Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Households planning an upcoming move with verified visits to Christian Brothers Automotive, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-establishing routines and local providers in an unfamiliar area as they settle in.
Discount Tire Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Households preparing to relocate with verified transactions at Discount Tire, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are rebuilding day-to-day life around a new neighborhood after the move.
Firestone Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Soon-to-be movers with confirmed purchases at Firestone, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-establishing routines and local providers in an unfamiliar area as they settle in.
Goodyear Auto Service Centers Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Movers-to-be with confirmed store visits to Goodyear Auto Service Centers, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are rebuilding day-to-day life around a new neighborhood after the move.
Jiffy Lube Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Households gearing up for a move with verified purchases at Jiffy Lube, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are finding new go-to spots and services close to their new address.
Mavis Discount Tire Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Relocation-minded households with confirmed purchases at Mavis Discount Tire, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are finding new go-to spots and services close to their new address.
Meineke Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Households planning an upcoming move with verified purchases at Meineke, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-establishing routines and local providers in an unfamiliar area as they settle in.
Midas Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Relocation-minded households with confirmed purchases at Midas, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are finding new go-to spots and services close to their new address.
Mister Car Wash Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Households mid-relocation with confirmed store visits to Mister Car Wash, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are sorting out new-area essentials, from commute to nearby stores and services.
Monro Muffler Brake Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Movers-to-be with confirmed purchases at Monro Muffler Brake, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are rebuilding day-to-day life around a new neighborhood after the move.
NAPA Auto Parts Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: People about to relocate with verified transactions at NAPA Auto Parts, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-establishing routines and local providers in an unfamiliar area as they settle in.
NTB Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Relocation-minded households with confirmed store visits to NTB, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are finding new go-to spots and services close to their new address.
Pep Boys Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Relocation-minded households with confirmed purchases at Pep Boys, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are finding new go-to spots and services close to their new address.
Quick Lane Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Relocation-minded households with confirmed store visits to Quick Lane, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are finding new go-to spots and services close to their new address.
Take 5 Oil Change Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Households gearing up for a move with verified visits to Take 5 Oil Change, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are finding new go-to spots and services close to their new address.
Tommy's Express Car Wash Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Households on the verge of relocating with verified location visits to Tommy's Express Car Wash, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are sorting out new-area essentials, from commute to nearby stores and services.
Valvoline Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Upcoming movers with verified visits to Valvoline, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are rebuilding day-to-day life around a new neighborhood after the move.
Windshield Washer Fluid Open Retail Audiences › Purchase Expanded › Dollar General › Automotive › Automotive Fluids › Prime Guard: This segment targets Dollar General shoppers who purchased Windshield Washer Fluid. Use cases include targeting vehicle-owning households for maintenance occasions, promoting seasonal automotive care, and cross-selling complementary auto accessories; 30-day lookback
RainX Bug Remover Windshield Washer Fluid Open Retail Audiences › Purchase Expanded › Walmart › Automotive › Auto Chemicals › Rain X Plus: This segment targets Walmart shoppers who purchased RainX Bug Remover Windshield Washer Fluid. Use cases include targeting vehicle-owning households for maintenance occasions, promoting seasonal automotive care, and cross-selling complementary auto accessories; 30-day lookback
Summer Formula Windshield Washer Fluid Open Retail Audiences › Purchase Expanded › Walmart › Automotive › Automotive Fluids › Super Tech: This segment targets Walmart shoppers who purchased Summer Formula Windshield Washer Fluid. Use cases include targeting vehicle-owning households for maintenance occasions, promoting seasonal automotive care, and cross-selling complementary auto accessories; 30-day lookback
Cleaning Air Fresheners Past Purchase › Automotive: Users that have purchased cleaning air fresheners in the Automotive category at least once within the past 90 days.
Fluids Additives Past Purchase › Automotive: Users that have purchased fluids additives in the Automotive category at least once within the past 90 days.
Oil Filters Past Purchase › Automotive: Users that have purchased oil filters in the Automotive category at least once within the past 90 days.
Home and Family Predictive › GeoType Persona › Auto › Midsize Sedans › Intenders: Users of all ages, with middle to high income and large families. They are likely found in group settings like dine in restaurants, movie theatres and sports events. They are less likely to frequent discount stores or spend on travel
Middle Income Parents Predictive › GeoType Persona › Auto › Subcompact › Intenders: Users who are ages 35-50 with middle to high income and typically have kids. They frequent home stores, childrens clothing stores and fitness centers. They are less likely to be found at discount stores or QSRs
Old Flying Solo Predictive › GeoType Persona › Auto › Subcompact › Intenders: Users who are ages 50+ who are single with no kids, retired and have a lower income. They can be found at performing arts centers, libraries and museums. They are less likely to be found at QSRs and budget retail stores.
Up and Coming Predictive › GeoType Persona › Auto › Subcompact › Intenders: Users who are ages 18+ with mid-high income. They are or recently transitioned from part time to full time careers. They are frequently found at fitness centers and spend on memberships and entertainment. They are less likely to be found at QSRs.
Advance Auto Parts Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Cost-conscious vehicle owners with verified service or parts purchases at Advance Auto Parts. These value-seeking consumers compare auto parts prices, seek loyalty discounts, and use promotional coupons on routine vehicle maintenance.
AutoZone Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Price-aware auto service consumers with verified transactions at AutoZone. These budget-minded vehicle owners look for discount codes and competitive pricing on parts and repair services.
Discount Tire Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Bargain-focused auto parts shoppers with verified purchases at Discount Tire. These DIY-oriented consumers prioritize price and value when sourcing parts and maintenance services for their vehicles.
Firestone Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Cost-conscious vehicle owners with verified service or parts purchases at Firestone. These value-seeking consumers compare auto parts prices, seek loyalty discounts, and use promotional coupons on routine vehicle maintenance.
Jiffy Lube Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Price-aware auto service consumers with verified transactions at Jiffy Lube. These budget-minded vehicle owners look for discount codes and competitive pricing on parts and repair services.
Mavis Discount Tire Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Bargain-focused auto parts shoppers with verified purchases at Mavis Discount Tire. These DIY-oriented consumers prioritize price and value when sourcing parts and maintenance services for their vehicles.
Meineke Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Cost-conscious vehicle owners with verified service or parts purchases at Meineke. These value-seeking consumers compare auto parts prices, seek loyalty discounts, and use promotional coupons on routine vehicle maintenance.
Midas Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Price-aware auto service consumers with verified transactions at Midas. These budget-minded vehicle owners look for discount codes and competitive pricing on parts and repair services.
Monro Muffler Brake Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Bargain-focused auto parts shoppers with verified purchases at Monro Muffler Brake. These DIY-oriented consumers prioritize price and value when sourcing parts and maintenance services for their vehicles.
NAPA Auto Parts Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Cost-conscious vehicle owners with verified service or parts purchases at NAPA Auto Parts. These value-seeking consumers compare auto parts prices, seek loyalty discounts, and use promotional coupons on routine vehicle maintenance.
O'Reilly Auto Parts Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Bargain-focused auto parts shoppers with verified purchases at O'Reilly Auto. These DIY-oriented consumers prioritize price and value when sourcing parts and maintenance services for their vehicles.
Pep Boys Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Cost-conscious vehicle owners with verified service or parts purchases at Pep Boys. These value-seeking consumers compare auto parts prices, seek loyalty discounts, and use promotional coupons on routine vehicle maintenance.
Big O Tires Buyers Price Conscious Bargain Shoppers › Verified Visit › Auto Parts & Repair: Value-focused vehicle owners with verified visits to Big O Tires. These cost-aware consumers compare service pricing, use coupons and rebates, and time maintenance around offers.
Christian Brothers Automotive Buyers Price Conscious Bargain Shoppers › Verified Visit › Auto Parts & Repair: Value-focused vehicle owners with verified visits to Christian Brothers Automotive. These cost-aware consumers compare service pricing, use coupons and rebates, and time maintenance around offers.
Goodyear Auto Service Centers Buyers Price Conscious Bargain Shoppers › Verified Visit › Auto Parts & Repair: Value-focused vehicle owners with verified visits to Goodyear Auto Service Centers. These cost-aware consumers compare service pricing, use coupons and rebates, and time maintenance around offers.
Mister Car Wash Buyers Price Conscious Bargain Shoppers › Verified Visit › Auto Parts & Repair: Value-focused vehicle owners with verified visits to Mister Car Wash. These cost-aware consumers compare service pricing, use coupons and rebates, and time maintenance around offers.
NTB Buyers Price Conscious Bargain Shoppers › Verified Visit › Auto Parts & Repair: Price-aware auto service consumers with verified transactions at NTB. These budget-minded vehicle owners look for discount codes and competitive pricing on parts and repair services.
Quick Lane Buyers Price Conscious Bargain Shoppers › Verified Visit › Auto Parts & Repair: Value-focused vehicle owners with verified visits to Quick Lane. These cost-aware consumers compare service pricing, use coupons and rebates, and time maintenance around offers.
Take 5 Oil Change Buyers Price Conscious Bargain Shoppers › Verified Visit › Auto Parts & Repair: Value-focused vehicle owners with verified visits to Take 5 Oil Change. These cost-aware consumers compare service pricing, use coupons and rebates, and time maintenance around offers.
Tommy's Express Car Wash Buyers Price Conscious Bargain Shoppers › Verified Visit › Auto Parts & Repair: Value-focused vehicle owners with verified visits to Tommy's Express Car Wash. These cost-aware consumers compare service pricing, use coupons and rebates, and time maintenance around offers.
Valvoline Buyers Price Conscious Bargain Shoppers › Verified Visit › Auto Parts & Repair: Value-focused vehicle owners with verified visits to Valvoline. These cost-aware consumers compare service pricing, use coupons and rebates, and time maintenance around offers.

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