Automotive Audience Segments

Big O Tires Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: People about to relocate with verified location visits to Big O Tires, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-establishing routines and local providers in an unfamiliar area as they settle in.
Christian Brothers Automotive Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Households planning an upcoming move with verified visits to Christian Brothers Automotive, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-establishing routines and local providers in an unfamiliar area as they settle in.
Discount Tire Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Households preparing to relocate with verified transactions at Discount Tire, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are rebuilding day-to-day life around a new neighborhood after the move.
Firestone Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Soon-to-be movers with confirmed purchases at Firestone, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-establishing routines and local providers in an unfamiliar area as they settle in.
Goodyear Auto Service Centers Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Movers-to-be with confirmed store visits to Goodyear Auto Service Centers, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are rebuilding day-to-day life around a new neighborhood after the move.
Jiffy Lube Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Households gearing up for a move with verified purchases at Jiffy Lube, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are finding new go-to spots and services close to their new address.
Mavis Discount Tire Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Relocation-minded households with confirmed purchases at Mavis Discount Tire, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are finding new go-to spots and services close to their new address.
Meineke Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Households planning an upcoming move with verified purchases at Meineke, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-establishing routines and local providers in an unfamiliar area as they settle in.
Midas Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Relocation-minded households with confirmed purchases at Midas, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are finding new go-to spots and services close to their new address.
Mister Car Wash Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Households mid-relocation with confirmed store visits to Mister Car Wash, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are sorting out new-area essentials, from commute to nearby stores and services.
Monro Muffler Brake Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Movers-to-be with confirmed purchases at Monro Muffler Brake, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are rebuilding day-to-day life around a new neighborhood after the move.
NAPA Auto Parts Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: People about to relocate with verified transactions at NAPA Auto Parts, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-establishing routines and local providers in an unfamiliar area as they settle in.
NTB Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Relocation-minded households with confirmed store visits to NTB, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are finding new go-to spots and services close to their new address.
Pep Boys Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Relocation-minded households with confirmed purchases at Pep Boys, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are finding new go-to spots and services close to their new address.
Quick Lane Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Relocation-minded households with confirmed store visits to Quick Lane, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are finding new go-to spots and services close to their new address.
Take 5 Oil Change Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Households gearing up for a move with verified visits to Take 5 Oil Change, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are finding new go-to spots and services close to their new address.
Tommy's Express Car Wash Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Households on the verge of relocating with verified location visits to Tommy's Express Car Wash, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are sorting out new-area essentials, from commute to nearby stores and services.
Valvoline Buyers Upcoming Movers Moving Intent Pre-Movers › Auto Parts & Repair: Upcoming movers with verified visits to Valvoline, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are rebuilding day-to-day life around a new neighborhood after the move.
Windshield Washer Fluid Open Retail Audiences › Purchase Expanded › Dollar General › Automotive › Automotive Fluids › Prime Guard: This segment targets Dollar General shoppers who purchased Windshield Washer Fluid. Use cases include targeting vehicle-owning households for maintenance occasions, promoting seasonal automotive care, and cross-selling complementary auto accessories; 30-day lookback
RainX Bug Remover Windshield Washer Fluid Open Retail Audiences › Purchase Expanded › Walmart › Automotive › Auto Chemicals › Rain X Plus: This segment targets Walmart shoppers who purchased RainX Bug Remover Windshield Washer Fluid. Use cases include targeting vehicle-owning households for maintenance occasions, promoting seasonal automotive care, and cross-selling complementary auto accessories; 30-day lookback
Summer Formula Windshield Washer Fluid Open Retail Audiences › Purchase Expanded › Walmart › Automotive › Automotive Fluids › Super Tech: This segment targets Walmart shoppers who purchased Summer Formula Windshield Washer Fluid. Use cases include targeting vehicle-owning households for maintenance occasions, promoting seasonal automotive care, and cross-selling complementary auto accessories; 30-day lookback
Cleaning Air Fresheners Past Purchase › Automotive: Users that have purchased cleaning air fresheners in the Automotive category at least once within the past 90 days.
Fluids Additives Past Purchase › Automotive: Users that have purchased fluids additives in the Automotive category at least once within the past 90 days.
Oil Filters Past Purchase › Automotive: Users that have purchased oil filters in the Automotive category at least once within the past 90 days.
Home and Family Predictive › GeoType Persona › Auto › Midsize Sedans › Intenders: Users of all ages, with middle to high income and large families. They are likely found in group settings like dine in restaurants, movie theatres and sports events. They are less likely to frequent discount stores or spend on travel
Middle Income Parents Predictive › GeoType Persona › Auto › Subcompact › Intenders: Users who are ages 35-50 with middle to high income and typically have kids. They frequent home stores, childrens clothing stores and fitness centers. They are less likely to be found at discount stores or QSRs
Old Flying Solo Predictive › GeoType Persona › Auto › Subcompact › Intenders: Users who are ages 50+ who are single with no kids, retired and have a lower income. They can be found at performing arts centers, libraries and museums. They are less likely to be found at QSRs and budget retail stores.
Up and Coming Predictive › GeoType Persona › Auto › Subcompact › Intenders: Users who are ages 18+ with mid-high income. They are or recently transitioned from part time to full time careers. They are frequently found at fitness centers and spend on memberships and entertainment. They are less likely to be found at QSRs.
Advance Auto Parts Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Cost-conscious vehicle owners with verified service or parts purchases at Advance Auto Parts. These value-seeking consumers compare auto parts prices, seek loyalty discounts, and use promotional coupons on routine vehicle maintenance.
AutoZone Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Price-aware auto service consumers with verified transactions at AutoZone. These budget-minded vehicle owners look for discount codes and competitive pricing on parts and repair services.
Discount Tire Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Bargain-focused auto parts shoppers with verified purchases at Discount Tire. These DIY-oriented consumers prioritize price and value when sourcing parts and maintenance services for their vehicles.
Firestone Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Cost-conscious vehicle owners with verified service or parts purchases at Firestone. These value-seeking consumers compare auto parts prices, seek loyalty discounts, and use promotional coupons on routine vehicle maintenance.
Jiffy Lube Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Price-aware auto service consumers with verified transactions at Jiffy Lube. These budget-minded vehicle owners look for discount codes and competitive pricing on parts and repair services.
Mavis Discount Tire Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Bargain-focused auto parts shoppers with verified purchases at Mavis Discount Tire. These DIY-oriented consumers prioritize price and value when sourcing parts and maintenance services for their vehicles.
Meineke Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Cost-conscious vehicle owners with verified service or parts purchases at Meineke. These value-seeking consumers compare auto parts prices, seek loyalty discounts, and use promotional coupons on routine vehicle maintenance.
Midas Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Price-aware auto service consumers with verified transactions at Midas. These budget-minded vehicle owners look for discount codes and competitive pricing on parts and repair services.
Monro Muffler Brake Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Bargain-focused auto parts shoppers with verified purchases at Monro Muffler Brake. These DIY-oriented consumers prioritize price and value when sourcing parts and maintenance services for their vehicles.
NAPA Auto Parts Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Cost-conscious vehicle owners with verified service or parts purchases at NAPA Auto Parts. These value-seeking consumers compare auto parts prices, seek loyalty discounts, and use promotional coupons on routine vehicle maintenance.
O'Reilly Auto Parts Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Bargain-focused auto parts shoppers with verified purchases at O'Reilly Auto. These DIY-oriented consumers prioritize price and value when sourcing parts and maintenance services for their vehicles.
Pep Boys Buyers Price Conscious Bargain Shoppers › Verified Purchase › Auto Parts & Repair: Cost-conscious vehicle owners with verified service or parts purchases at Pep Boys. These value-seeking consumers compare auto parts prices, seek loyalty discounts, and use promotional coupons on routine vehicle maintenance.
Big O Tires Buyers Price Conscious Bargain Shoppers › Verified Visit › Auto Parts & Repair: Value-focused vehicle owners with verified visits to Big O Tires. These cost-aware consumers compare service pricing, use coupons and rebates, and time maintenance around offers.
Christian Brothers Automotive Buyers Price Conscious Bargain Shoppers › Verified Visit › Auto Parts & Repair: Value-focused vehicle owners with verified visits to Christian Brothers Automotive. These cost-aware consumers compare service pricing, use coupons and rebates, and time maintenance around offers.
Goodyear Auto Service Centers Buyers Price Conscious Bargain Shoppers › Verified Visit › Auto Parts & Repair: Value-focused vehicle owners with verified visits to Goodyear Auto Service Centers. These cost-aware consumers compare service pricing, use coupons and rebates, and time maintenance around offers.
Mister Car Wash Buyers Price Conscious Bargain Shoppers › Verified Visit › Auto Parts & Repair: Value-focused vehicle owners with verified visits to Mister Car Wash. These cost-aware consumers compare service pricing, use coupons and rebates, and time maintenance around offers.
NTB Buyers Price Conscious Bargain Shoppers › Verified Visit › Auto Parts & Repair: Price-aware auto service consumers with verified transactions at NTB. These budget-minded vehicle owners look for discount codes and competitive pricing on parts and repair services.
Quick Lane Buyers Price Conscious Bargain Shoppers › Verified Visit › Auto Parts & Repair: Value-focused vehicle owners with verified visits to Quick Lane. These cost-aware consumers compare service pricing, use coupons and rebates, and time maintenance around offers.
Take 5 Oil Change Buyers Price Conscious Bargain Shoppers › Verified Visit › Auto Parts & Repair: Value-focused vehicle owners with verified visits to Take 5 Oil Change. These cost-aware consumers compare service pricing, use coupons and rebates, and time maintenance around offers.
Tommy's Express Car Wash Buyers Price Conscious Bargain Shoppers › Verified Visit › Auto Parts & Repair: Value-focused vehicle owners with verified visits to Tommy's Express Car Wash. These cost-aware consumers compare service pricing, use coupons and rebates, and time maintenance around offers.
Valvoline Buyers Price Conscious Bargain Shoppers › Verified Visit › Auto Parts & Repair: Value-focused vehicle owners with verified visits to Valvoline. These cost-aware consumers compare service pricing, use coupons and rebates, and time maintenance around offers.

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