Proprietary GeoType Audience Segments

Home and Family Predictive › GeoType Persona › Auto › Midsize Sedans › Intenders: Users of all ages, with middle to high income and large families. They are likely found in group settings like dine in restaurants, movie theatres and sports events. They are less likely to frequent discount stores or spend on travel
Retire-Budget-Fitness Predictive › GeoType Persona › Auto › Midsize Sedans › Intenders: Users who are ages 50+, who are retired with no children at home. They make entertainment focused purchases and can be found at movie theatres, museums, theme parks and fitness centers. They dine out at QSRs and are less likely to be found at retail stores
Middle Income Parents Predictive › GeoType Persona › Auto › Subcompact › Intenders: Users who are ages 35-50 with middle to high income and typically have kids. They frequent home stores, childrens clothing stores and fitness centers. They are less likely to be found at discount stores or QSRs
Old Flying Solo Predictive › GeoType Persona › Auto › Subcompact › Intenders: Users who are ages 50+ who are single with no kids, retired and have a lower income. They can be found at performing arts centers, libraries and museums. They are less likely to be found at QSRs and budget retail stores.
Up and Coming Predictive › GeoType Persona › Auto › Subcompact › Intenders: Users who are ages 18+ with mid-high income. They are or recently transitioned from part time to full time careers. They are frequently found at fitness centers and spend on memberships and entertainment. They are less likely to be found at QSRs.
Big Family Predictive › GeoType Persona › CPG › Beer, Wine & Spirits: Users who are ages 50+ with mid-high income who are married with many kids. They are likely found at specialty grocery stores, wine/liquor stores and book stores. They are big wine consumers, also spending on donations and communitiy improvements. They are less likely to be found at big box or discount stores.
Diverse Dedicated Predictive › GeoType Persona › CPG › Beer, Wine & Spirits: Users who are ages 35-50 with lower income and no kids. They are found at fast service restaurants, chain coffee shops, fitness centers and drinking establishments. They are less likely to be seen at big box retailers, and fast food restaurants.
Retired Relaxed Predictive › GeoType Persona › CPG › Beer, Wine & Spirits: Users who are ages 50+ with low-mid income who are retired. They are found at regular grocery stores, fitness centers, and convenience stores. They are value based shoppers and enjoy home based activities like baking and sewing. They are less likely to be found at big box stores and QSRs
Skillful Single Parents Predictive › GeoType Persona › CPG › Beer, Wine & Spirits: Users who are ages 21-50 with mid-income who are typically female and have kids. They are frequently found at tea and coffee shops, mid tier retailers and bars/full service restaurants. They are less likely to spend at discount stores or fast food restaurants
Well-Heeled Entrepreneurs Predictive › GeoType Persona › CPG › Beer, Wine & Spirits: Users who are ages 50+ with mid-high income who are married with kids. They are retired business owners and can be found at fast service restaurants, regular grocery stores and specialty fitness centers. They spend on high end electronics and pet supplies. They are less likely to be found at discount stores or fast food restaurants
Affluent Savers Predictive › GeoType Persona › CPG › Grocery: Users who are 35-65 years old, with a high income and have kids. They shop at regular grocery stores and dine out at fast casual restaurants. They look for value based products and are less likely to spend on travel or other outdoor activities
Casual & Blue Collar Predictive › GeoType Persona › CPG › Grocery: Users who are between the ages of 35 and 64, with a mid-level income and high school education. They are frequently found at discount stores, convenience stores and home-improvement stores. They dine at quick service and fast casual restaurants. They are less likely to spend time shopping or searching for deals
Empty Nesters Predictive › GeoType Persona › CPG › Grocery: Users who are ages 65+, with a low to medium income who are retired or close to retiring. They are found at regular grocery stores, drug stores, and home/home-improvement stores. They are budget travelers and spend time doing outdoor activities. They are not likely to be found at premium or luxury goods stores.
Established Professionals Predictive › GeoType Persona › CPG › Grocery: Users who are 45+, have a high to medium income, a college or graduate degree, and are mostly single with no kids. They are likely found at premium grocery-stores, fitness centers, aiports and hotels. They spend on travel, luxury vehicles and fashion. They are less likely to shop at budget or discount stores.
Family Providers Predictive › GeoType Persona › CPG › Grocery: Users who are 35-65 years old, with a medium income, kids and are typically female. They are found at grocery stores, wholesale stores, pharmacies, beauty stores and fitness centers. Their purchases are both quality and budget focused. They are less likely to engage in travel or other outings
Frugal Socialites Predictive › GeoType Persona › CPG › Grocery: Users who are ages 35+ with mid-income and typically don't have kids. They are found at budget and regular grocery stores, fast food restaurants, and retail outlets. They look for promotional or discounted items and are less likely to spend on health or wellness.
Healthy & Wealthy Predictive › GeoType Persona › CPG › Grocery: Users who are over 45 years old, with a very high income and a college or graduate degree who typically own a home and have a pet. They are found at premuim grocery stores, garden stores and most often fitness centers. They spend on travel, luxury vehicles and wellness. They are less likely to be found at discout stores or budget restaurants
Middle Age Handymen Predictive › GeoType Persona › CPG › Grocery: Users who are 35-55 years old, typically male, with a medium income. They visit wholesale/membership stores or regular grocery stores. They typically make purchases centered around home improvement and at auto parts stores. They are not likely to be found at high price clothing stores or outlet
Snowbirds Predictive › GeoType Persona › CPG › Grocery: Users who are age 65+, with a high income and no kids. They typically have pets and can be found at local grocery stores home improvement stores and dining at both QSRs and fast casual restaurants. They shop for home items and outdoor sporting goods like hunting, fishing and golf. They ocassionally travel and are less likely to be found at fitness centers
Traveling Professionals Predictive › GeoType Persona › CPG › Grocery: Users who are ages 35-64, with a high income and a college or graduate degree and have kids. They are often found at hotels, airports, QSRs and chain coffee shops. They are looking for higher quality and budget purchases, focused on wellness and electronics. They are less frequently seen at grocery stores
Value Seekers Predictive › GeoType Persona › CPG › Grocery: Users of all ages, typically with a low income and a high-school or technical education. They are found at budget grocery stores, QSRs and discount clothing stores. Their purchases are focused on necessecities and look for the cheaper option. They are not likely to spend on home improvement, travel or other activities
Empty Nester Predictive › GeoType Persona › Restaurants: Users who are ages 65+ with no kids and a low to medium income, who are retired with no kids at home. They are frequently found at QSRs, hardware stores and home centers. They make DIY and home improvement focused purchases and are less likely to be seen at fitness centers.
Family Caterer Predictive › GeoType Persona › Restaurants: Users who are ages 45-54, with a mid-high income who are married with kids. They are frequent travelers and can be found at wine stores, childrens apparel, home-improvement stores, and sporting goods stores. They do frequent take out at QSRs and are likely to shop where the promotions are.
Family Convenience Predictive › GeoType Persona › Restaurants: Users who are ages 35-54 with a low income and have kids. They are often found at QSRs, wholesale clubs, dollar stores and convenience stores. Their purchases are focused on necessities and value based products. They are less likely to spend on travel or other activities
Fast Foodie Predictive › GeoType Persona › Restaurants: Users who are ages 45-74 with a college or graduate degree, who have kids. They can be found at premium or specialty grocery stores, home and furniture stores and high quality QSRs. They spend on travel, spectator sports and other sports activities. They are less likely to be found at convenience stores or full service restaurants
Happy Hour Enthusiast Predictive › GeoType Persona › Restaurants: Users who are ages 25-54 with a lower income and kids. They can be found at full service restaurauts, liquor stores and fitness centers. They travel often but are less likely to be found at convenience stores or QSRs
Last Minute Diners Predictive › GeoType Persona › Restaurants: Users who are ages 25-54 with mid-low income and kids. They frequent libraries and bookstores, liquor stores, and regular grocery stores. They are not focused on wellness or frequently found at fitness centers. They have a higher affinity for reading and video games
Lean and Green Predictive › GeoType Persona › Restaurants: Users who are ages 45-54 of all income levels who typically have kids. They frequent fast casual restaurants, natural grocery stores and fitness centers. They spend across luxury vehicles and cookware stores. They are less likely to spend on travel or frequent QSRs
Out and About Predictive › GeoType Persona › Restaurants: Users who are ages 35-54, with mid-low income and kids. They can be found at dollar stores, QSRs, wine/liquor stores and convenience stores. Their purchases are more family focused and are less likely to spend on travel, at coffee shops or on entertainment.
Wealthy Indulgers Predictive › GeoType Persona › Restaurants: Users who are ages 45-75 who are college educated with mid-high income. They are frequent travelers and can be found at QSRs and coffee shops. Their purchases are hobby focused, like golf, luxury vehicles and entertainment. They are less likely to spend at or frequent fitness centers or grocery stores.
Weekend Family Dinners Predictive › GeoType Persona › Restaurants: Users who are 55+ with a low-income who are retired. They are typically found at family style restaurants and coffee shops. They shop for used merchandise and gardening supplies and spend on travel and wine. They are less likely to be found at wholesale stores or home improvement stores.
Wine and Dine Predictive › GeoType Persona › Restaurants: Users who are ages 45+, with a mid-high income, and are college educated professionals. They are frequently found at wine stores and full service restaurants. They spend on luxury vehicles, domestic travel and wellness. They are less likely to visit wholesale clubs, discount stores or home improvement stores
Senior Discount Predictive › GeoType Persona › Restaurants › Weekend Family Dinners: Users who are 55+ with low income who are retired. They frequent gardening stores, wholesale clubs and full service restaurants. They typically spend at discount stores and buy used merchandise. They are less likely to spend on travel or fitness or visit wine stores.
Affluent Vacationers Predictive › GeoType Persona › Retail › Lifestyles: Users who are ages 45-74 with a high income and are married with kids. They are homeowners and frequent travelers. They can be found at premium grocery stores, wine/liquor stores, fitness centers and airports/hotels. They spend at high end retailers, invest in stocks and luxury vehicles. They are not likely to be found at discount stores or dining.
Business Travelers Predictive › GeoType Persona › Retail › Lifestyles: Users who are ages 45-74, with mid-income who are married with kids and pets. They are frequent travelers and can be found at mid-tier hotels, fast casual restaurants, chain coffee shops and various golf courses. They are less likely to be seen at QSRs and discount stores.
Deal Seekers Predictive › GeoType Persona › Retail › Lifestyles: Users who are ages 35-54 with lower income who are frequently found at big box retailers and home good stores. They are value based shoppers and are likely found shopping during promotional events and holidays. They are less likely to visit fitness centers or home improvement stores.
Eco-Friendly Enthusiasts Predictive › GeoType Persona › Retail › Lifestyles: Users who are ages 45-54 with mid-high income who are typically female and have kids. They frequent premium grocery stores, Their purchases are geared towards sustainability witihn health & nutrition, high-end retailers, and travel. They typically drive a hybrid and are less likely to shop fast fashion or be found at home improvement stores.
Golfing Enthusiasts Predictive › GeoType Persona › Retail › Lifestyles: Users who are ages 45+ who are married with kids, have a higher income and own a home. They are found at premium grocery stores and sporting goods stores. They are likely to spend on playing and watching sports as well as travel. They are less likely to frequent dollar stores or discount retailers
Head of Household Predictive › GeoType Persona › Retail › Lifestyles: Users who are ages 35-54 with mid-high income, have kids and are typically male. They are homeowners and frequent home good and craft stores, big box stores and sporting good stores. They dine at fast casual restaurants and QSRs and focus more on outdoor activities rather than travel
Home Entertainers Predictive › GeoType Persona › Retail › Lifestyles: Users who are ages 35-54 with middle income who own a home and are typically female. They are frequently found at premium grocery stores, party stores, craft stores, discount retailers and big box stores. They are less likely to spend on travel or wellness and are rarely seen at QSRs.
Outdoor Enthusiasts Predictive › GeoType Persona › Retail › Lifestyles: Users who are ages 45+ with mid-high income who are typically male male with kids. They are homeowners and frequent sporting good stores, home improvement stores and fast causal restaurants. They are less likely to spend on airfare for travel and lean more towards outdoors and scenic vacations.
Ruralites Predictive › GeoType Persona › Retail › Lifestyles: Users who are ages 35-54 with low-mid income who have kids.They are found at DIY locations, farming & recreational supply stores, discount retail, sports stores, auto parts stores, truck stops/convenience stores and mass market big box/grocers. They spend on motorized sports and other outdoor activities. They are less likely to spend on premium coffee or fitness centers.
Sports Enthusiasts Predictive › GeoType Persona › Retail › Lifestyles: Users who are ages 45-54 with a mid-high income, are typically male and have kids. They can be found at premium grocery stores, high end retailesr and sporting good stores. They are likely to spend on travel, welllness, sports and outdoor activities. They less likely to frequent dollar stores, home improvement stores or QSRs.
Suburbanites Predictive › GeoType Persona › Retail › Lifestyles: Users who are ages 35-54 with mid-high income who have kids. They spend on travel, luxury and high end retailers. They are found at hotels and airports, premium grocery stores and fast casual restaurants. They are less likely to be found at dollar stores or discount retailers.
Urbanites Predictive › GeoType Persona › Retail › Lifestyles: Users who are ages 18-54 with low-mid income and typically do not have kids. They frequent grocery stores, fitness centers, QSRs and coffee shops. They spend on travel, luxury vehicles and and investments. They are less likely to visit home improvement or sporting good stores
Video Gamers Predictive › GeoType Persona › Retail › Lifestyles: Users who are ages 35-54 with low-mid income who are typically female and have kids. They frequent gaming and toy stores, discount apparel stores and QSRs. They are likely to spend on video games, consoles and electronics. They are less likely to be found at big box retailers, wholesale clubs or premium grocery stores
Young Professionals Predictive › GeoType Persona › Retail › Lifestyles: Users who are ages 25-45 with high income who have kids and pets. They are likely to travel and frequent airports & budget hotels, fast casual restaurants and drinking establishments. They are less likely to be seen at QSRs and discount supermarkets

Proprietary GeoType Audience Segments

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