Business Audience Segments
83 InMarket syndicated segments in the Business vertical. Target real people based on the real-world stores they visit and the real-world products they buy.
- Accountant B2B › Business Owner
- Users who are business owners in the Accountant field based on past visit behaviors plus publicly available employment information.
- Builder B2B › Business Owner
- Users who are business owners in the Builder field based on past visit behaviors plus publicly available employment information.
- Contractor B2B › Business Owner
- Users who are business owners in the Contractor field based on past visit behaviors plus publicly available employment information.
- Distributor / Wholesaler B2B › Business Owner
- Users who are business owners in the Distributor / Wholesaler field based on past visit behaviors plus publicly available employment information.
- Manufacturer B2B › Business Owner
- Users who are business owners in the Manufacturer field based on past visit behaviors plus publicly available employment information.
- Partners B2B › Business Owner
- Users who are business owners in the Partners field based on past visit behaviors plus publicly available employment information.
- Retail Store B2B › Business Owner
- Users who are business owners in the Retail Store field based on past visit behaviors plus publicly available employment information.
- Single Ownership B2B › Business Owner
- Users who are business owners in the Single Ownership field based on past visit behaviors plus publicly available employment information.
- Business Decision Makers B2B › Decision Maker
- Users who are Business Decision Makers based on past visit behaviors plus publicly available employment information.
- Education Decision Makers B2B › Decision Maker
- Users who are Education Decision Makers based on past visit behaviors plus publicly available employment information.
- Finance Decision Makers B2B › Decision Maker
- Users who are Finance Decision Makers based on past visit behaviors plus publicly available employment information.
- Human Resources / HR Decision Makers B2B › Decision Maker
- Users who are Human Resources / HR Decision Makers based on past visit behaviors plus publicly available employment information.
- Information Technology / IT Decision Makers B2B › Decision Maker
- Users who are Information Technology / IT Decision Makers based on past visit behaviors plus publicly available employment information.
- Manufacturing Decision Makers B2B › Decision Maker
- Users who are Manufacturing Decision Makers based on past visit behaviors plus publicly available employment information.
- Medical & Healthcare Decision Makers B2B › Decision Maker
- Users who are Medical & Healthcare Decision Makers based on past visit behaviors plus publicly available employment information.
- Sales & Marketing Decision Makers B2B › Decision Maker
- Users who are Sales & Marketing Decision Makers based on past visit behaviors plus publicly available employment information.
- Technology Decision Makers B2B › Decision Maker
- Users who are Technology Decision Makers based on past visit behaviors plus publicly available employment information.
- Accounting B2B › Functional Area
- Users whose functional area is Accounting based on past visit behaviors plus publicly available employment information.
- C-Suite/C-Level B2B › Functional Area
- Users whose functional area is C-Suite/C-Level based on past visit behaviors plus publicly available employment information.
- Construction B2B › Functional Area
- Users whose functional area is Construction based on past visit behaviors plus publicly available employment information.
- Consultant B2B › Functional Area
- Users whose functional area is Consultant based on past visit behaviors plus publicly available employment information.
- Education B2B › Functional Area
- Users whose functional area is Education based on past visit behaviors plus publicly available employment information.
- Engineering B2B › Functional Area
- Users whose functional area is Engineering based on past visit behaviors plus publicly available employment information.
- Finance B2B › Functional Area
- Users whose functional area is Finance based on past visit behaviors plus publicly available employment information.
- Government B2B › Functional Area
- Users whose functional area is Government based on past visit behaviors plus publicly available employment information.
- Human Resources / HR B2B › Functional Area
- Users whose functional area is Human Resources / HR based on past visit behaviors plus publicly available employment information.
- Legal B2B › Functional Area
- Users whose functional area is Legal based on past visit behaviors plus publicly available employment information.
- Marketing B2B › Functional Area
- Users whose functional area is Marketing based on past visit behaviors plus publicly available employment information.
- Medical B2B › Functional Area
- Users whose functional area is Medical based on past visit behaviors plus publicly available employment information.
- Sales B2B › Functional Area
- Users whose functional area is Sales based on past visit behaviors plus publicly available employment information.
- Senior Leadership B2B › Functional Area
- Users whose functional area is Senior Leadership based on past visit behaviors plus publicly available employment information.
- Comptroller B2B › Functional Area › Accounting
- Users whose functional area is Comptroller based on past visit behaviors plus publicly available employment information.
- Aerospace Engineer B2B › Functional Area › Engineering
- Users whose functional area is Aerospace Engineer based on past visit behaviors plus publicly available employment information.
- Chemical Engineer B2B › Functional Area › Engineering
- Users whose functional area is Chemical Engineer based on past visit behaviors plus publicly available employment information.
- Civil Engineer B2B › Functional Area › Engineering
- Users whose functional area is Civil Engineer based on past visit behaviors plus publicly available employment information.
- Electrical Engineer B2B › Functional Area › Engineering
- Users whose functional area is Electrical Engineer based on past visit behaviors plus publicly available employment information.
- Field Engineer B2B › Functional Area › Engineering
- Users whose functional area is Field Engineer based on past visit behaviors plus publicly available employment information.
- Industrial Engineer B2B › Functional Area › Engineering
- Users whose functional area is Industrial Engineer based on past visit behaviors plus publicly available employment information.
- Mechanical Engineer B2B › Functional Area › Engineering
- Users whose functional area is Mechanical Engineer based on past visit behaviors plus publicly available employment information.
- Software Engineer B2B › Functional Area › Engineering
- Users whose functional area is Software Engineer based on past visit behaviors plus publicly available employment information.
- Treasurer B2B › Functional Area › Finance
- Users whose functional area is Treasurer based on past visit behaviors plus publicly available employment information.
- Attorney B2B › Functional Area › Legal
- Users whose functional area is Attorney based on past visit behaviors plus publicly available employment information.
- Paralegal / Law Clerk B2B › Functional Area › Legal
- Users whose functional area is Paralegal / Law Clerk based on past visit behaviors plus publicly available employment information.
- Secretary B2B › Functional Area › Legal
- Users whose functional area is Secretary based on past visit behaviors plus publicly available employment information.
- Advertising B2B › Functional Area › Marketing
- Users whose functional area is Advertising based on past visit behaviors plus publicly available employment information.
- Marketing Management B2B › Functional Area › Marketing
- Users whose functional area is Marketing Management based on past visit behaviors plus publicly available employment information.
- Public Relations / PR B2B › Functional Area › Marketing
- Users whose functional area is Public Relations / PR based on past visit behaviors plus publicly available employment information.
- Chiropractor B2B › Functional Area › Medical
- Users whose functional area is Chiropractor based on past visit behaviors plus publicly available employment information.
- Dental Assistant B2B › Functional Area › Medical
- Users whose functional area is Dental Assistant based on past visit behaviors plus publicly available employment information.
- Dental Hygenist B2B › Functional Area › Medical
- Users whose functional area is Dental Hygienist based on past visit behaviors plus publicly available employment information.
- Dentist B2B › Functional Area › Medical
- Users whose functional area is Dentist based on past visit behaviors plus publicly available employment information.
- Dietician B2B › Functional Area › Medical
- Users whose functional area is Dietician based on past visit behaviors plus publicly available employment information.
- Lab Technician B2B › Functional Area › Medical
- Users whose functional area is Lab Technician based on past visit behaviors plus publicly available employment information.
- Medical Assistant B2B › Functional Area › Medical
- Users whose functional area is Medical Assistant based on past visit behaviors plus publicly available employment information.
- Medical Secretary B2B › Functional Area › Medical
- Users whose functional area is Medical Secretary based on past visit behaviors plus publicly available employment information.
- Medical Technician B2B › Functional Area › Medical
- Users whose functional area is Medical Technician based on past visit behaviors plus publicly available employment information.
- Nurse B2B › Functional Area › Medical
- Users whose functional area is Nurse based on past visit behaviors plus publicly available employment information.
- Optician B2B › Functional Area › Medical
- Users whose functional area is Optician based on past visit behaviors plus publicly available employment information.
- Optometrist B2B › Functional Area › Medical
- Users whose functional area is Optometrist based on past visit behaviors plus publicly available employment information.
- Pharmacist B2B › Functional Area › Medical
- Users whose functional area is Pharmacist based on past visit behaviors plus publicly available employment information.
- Physical Therapist B2B › Functional Area › Medical
- Users whose functional area is Physical Therapist based on past visit behaviors plus publicly available employment information.
- Physician / Medical Doctor B2B › Functional Area › Medical
- Users whose functional area is Physician / Medical Doctor based on past visit behaviors plus publicly available employment information.
- Psychologist B2B › Functional Area › Medical
- Users whose functional area is Psychologist based on past visit behaviors plus publicly available employment information.
- Therapist B2B › Functional Area › Medical
- Users whose functional area is Therapist based on past visit behaviors plus publicly available employment information.
- X-Ray Technician B2B › Functional Area › Medical
- Users whose functional area is X-Ray Technician based on past visit behaviors plus publicly available employment information.
- Sales Management B2B › Functional Area › Sales
- Users whose functional area is Sales Management based on past visit behaviors plus publicly available employment information.
- Sales Staff B2B › Functional Area › Sales
- Users whose functional area is Sales Staff based on past visit behaviors plus publicly available employment information.
- C-Suite/C-Level B2B › Job Seniority
- Users whose seniority level is C-Suite/C-Level based on past visit behaviors plus publicly available employment information.
- Director B2B › Job Seniority
- Users whose seniority level is Director based on past visit behaviors plus publicly available employment information.
- Manager B2B › Job Seniority
- Users whose seniority level is Manager based on past visit behaviors plus publicly available employment information.
- Staff B2B › Job Seniority
- Users whose seniority level is Staff based on past visit behaviors plus publicly available employment information.
- Vice President B2B › Job Seniority
- Users whose seniority level is Vice President based on past visit behaviors plus publicly available employment information.
- Small Business SMB Lifestyle › Business
- Individuals who are employees of a small business
- Banking Lifestyle › Occupation
- Individuals who work in the banking industry
- Construction Companies Lifestyle › Occupation
- Individuals who work in the construction industry
- Health Care Lifestyle › Occupation
- Individuals who work in the health care industry
- Lawyers Lifestyle › Occupation
- Individuals who work in a lawyers office
- Restaurant Lifestyle › Occupation
- Individuals who work in the restaurant industry
- Retail Lifestyle › Occupation
- Individuals who work in the retail industry
- Technology Lifestyle › Occupation
- Individuals who work for companies like Google, Apple, IBM, etc
- FedEx Office Buyers Price Conscious Bargain Shoppers › Verified Purchase › Printing & Shipping
- Cost-conscious shipping and printing consumers with verified transactions at FedEx Office. These value-seeking individuals compare rates, use flat-rate options, and seek promotional discounts on printing and shipping services.
- The UPS Store Buyers Price Conscious Bargain Shoppers › Verified Purchase › Printing & Shipping
- Budget-minded shipping customers with verified purchases at The UPS Store. These price-aware consumers compare carrier rates, use loyalty discounts, and opt for economy shipping to minimize mailing and printing costs.
- USPS Buyers Price Conscious Bargain Shoppers › Verified Purchase › Printing & Shipping
- Price-focused printing and shipping customers with verified transactions at USPS. These consumers prioritize value on document printing, package shipping, and business services.
Segment availability and pricing vary by platform. Talk to your InMarket representative to activate any of these audiences. Catalog data last updated 2026-08-25.