Health & Fitness Audience Segments

Health Wellness Location + Purchase › Big Box: Users that have visited a Big Box location and purchased Health Wellness products in the last 180 days.
Dial Location + Purchase › Big Box › Target › Beauty Grooming › Bath Body: Users that have visited a Target location and purchased Dial bath and body products in the last 180 days.
Dove Location + Purchase › Big Box › Target › Beauty Grooming › Bath Body: Users that have visited a Target location and purchased Dove bath and body products in the last 180 days.
Dr Teals Location + Purchase › Big Box › Target › Beauty Grooming › Bath Body: Users that have visited a Target location and purchased Dr Teals bath and body products in the last 180 days.
Method Location + Purchase › Big Box › Target › Beauty Grooming › Bath Body: Users that have visited a Target location and purchased Method bath and body products in the last 180 days.
Olay Location + Purchase › Big Box › Target › Beauty Grooming › Bath Body: Users that have visited a Target location and purchased Olay bath and body products in the last 180 days.
Cerave Location + Purchase › Big Box › Target › Beauty Grooming › Facial Care: Users that have visited a Target location and purchased Cerave facial care products in the last 180 days.
Clean and Clear Location + Purchase › Big Box › Target › Beauty Grooming › Facial Care: Users that have visited a Target location and purchased Clean and Clear facial care products in the last 180 days.
Garnier Location + Purchase › Big Box › Target › Beauty Grooming › Facial Care: Users that have visited a Target location and purchased Garnier facial care products in the last 180 days.
Neutrogena Location + Purchase › Big Box › Target › Beauty Grooming › Facial Care: Users that have visited a Target location and purchased Neutrogena facial care products in the last 180 days.
Olay Location + Purchase › Big Box › Target › Beauty Grooming › Facial Care: Users that have visited a Target location and purchased Olay facial care products in the last 180 days.
Health Wellness Location + Purchase › Grocery: Users that have visited a Grocery location and purchased Health Wellness products in the last 180 days.
GNC Location + Purchase › Health Stores: Users who have visited GNC and have made a purchase in the last 90 days
Vitamin Shoppe Location + Purchase › Health Stores: Users who have visited Vitamin Shoppe and have made a purchase in the last 90 days
Diet Vitamins Location + Purchase › Pharmacy: Users that have visited a Pharmacy location and purchased Diet Vitamins products in the last 180 days.
Feminine Products Location + Purchase › Pharmacy: Users that have visited a Pharmacy location and purchased Feminine Products products in the last 180 days.
First Aid Location + Purchase › Pharmacy: Users that have visited a Pharmacy location and purchased First Aid products in the last 180 days.
Health Wellness Location + Purchase › Pharmacy: Users that have visited a Pharmacy location and purchased Health Wellness products in the last 180 days.
Oral Care Location + Purchase › Pharmacy: Users that have visited a Pharmacy location and purchased Oracle Care products in the last 180 days.
OTC Medicine Location + Purchase › Pharmacy: Users that have visited a Pharmacy location and purchased OTC Medicine products in the last 180 days.
Pain Reliever Location + Purchase › Pharmacy: Users that have visited a Pharmacy location and purchased Pain Reliever products in the last 180 days.
Personal Care Location + Purchase › Pharmacy: Users that have visited a Pharmacy location and purchased Personal Care products in the last 180 days.
Sunscreen Tanning Location + Purchase › Pharmacy: Users that have visited a Pharmacy location and purchased Sunscreen Tanning products in the last 180 days.
Vision Care Location + Purchase › Pharmacy: Users that have visited a Pharmacy location and purchased Vision Care products in the last 180 days.
Vitamins Oils Location + Purchase › Pharmacy: Users that have visited a Pharmacy location and purchased Vitamins Oils products in the last 180 days.
Lil Critters Location + Purchase › Pharmacy › CVS › Diet Vitamins: Users that have visited a CVS Pharmacy location and purchased Lil Critters vitamins products in the last 180 days.
Nature Made Location + Purchase › Pharmacy › CVS › Diet Vitamins: Users that have visited a CVS Pharmacy location and purchased Nature Made vitamins products in the last 180 days.
Nature's Bounty Location + Purchase › Pharmacy › CVS › Diet Vitamins: Users that have visited a CVS Pharmacy location and purchased Nature's Bounty vitamins products in the last 180 days.
One A Day Location + Purchase › Pharmacy › CVS › Diet Vitamins: Users that have visited a CVS Pharmacy location and purchased One A Day vitamins products in the last 180 days.
Vitafusion Location + Purchase › Pharmacy › CVS › Diet Vitamins: Users that have visited a CVS Pharmacy location and purchased Vitafusion vitamins products in the last 180 days.
Centrum Location + Purchase › Pharmacy › Walgreens › Diet Vitamins: Users that have visited a Walgreens location and purchased Centrum vitamins products in the last 180 days.
Emergen C Location + Purchase › Pharmacy › Walgreens › Diet Vitamins: Users that have visited a Walgreens location and purchased Emergen C products in the last 180 days.
Nature Made Location + Purchase › Pharmacy › Walgreens › Diet Vitamins: Users that have visited a Walgreens location and purchased Nature Made vitamins products in the last 180 days.
Nature's Bounty Location + Purchase › Pharmacy › Walgreens › Diet Vitamins: Users that have visited a Walgreens location and purchased Nature's Bounty vitamins products in the last 180 days.
One A Day Location + Purchase › Pharmacy › Walgreens › Diet Vitamins: Users that have visited a Walgreens location and purchased One A Day vitamins products in the last 180 days.
Hand Sanitizer Buyers Recent Movers Moving Intent New Movers › Bath & Shower: New arrivals to the area with verified purchases of hand sanitizer, having just changed addresses. As they settle in, they are replacing everyday items and rebuilding the household after the move.
Soap Buyers Recent Movers Moving Intent New Movers › Bath & Shower: Post-move households with verified purchases of soap, in the weeks following a move to a new address. As they settle in, they are restocking and re-purchasing familiar products for the new home.
Dial Buyers Recent Movers Moving Intent New Movers › Bath & Shower › Soap: Recent movers with verified purchases at Dial in the soap category, in the weeks following a move to a new address. As they settle in, they are re-buying trusted brands and staples as the new home comes together.
Softsoap Buyers Recent Movers Moving Intent New Movers › Bath & Shower › Soap: Households that recently moved with verified purchases at Softsoap in the soap category, having just changed addresses. As they settle in, they are picking up the goods they rely on while getting established in a new place.
Nutrition Bars Buyers Recent Movers Moving Intent New Movers › Diet & Nutrition: Newly relocated households with verified purchases of nutrition bars, in the weeks following a move to a new address. As they settle in, they are restocking and re-purchasing familiar products for the new home.
Protein Bars Buyers Recent Movers Moving Intent New Movers › Diet & Nutrition: Households that recently moved with verified purchases of protein bars, having just changed addresses. As they settle in, they are picking up the goods they rely on while getting established in a new place.
Quest Buyers Recent Movers Moving Intent New Movers › Diet & Nutrition: Households settling into a new home with verified purchases at Quest, in the weeks following a move to a new address. As they settle in, they are restocking and re-purchasing familiar products for the new home.
Quest Buyers Recent Movers Moving Intent New Movers › Diet & Nutrition › Protein Bars: Freshly relocated movers with confirmed purchases at Quest in the protein bars category, having just changed addresses. As they settle in, they are replacing everyday items and rebuilding the household after the move.
24 Hour Fitness Buyers Recent Movers Moving Intent New Movers › Fitness & Gyms: Newly relocated households with confirmed store visits to 24 Hour Fitness, in the weeks following a move to a new address. As they settle in, they are establishing new local providers and routines in an unfamiliar area.
Anytime Fitness Buyers Recent Movers Moving Intent New Movers › Fitness & Gyms: Households that recently moved with verified visits to Anytime Fitness, having just changed addresses. As they settle in, they are sorting out new-area essentials, from commute to nearby stores and services.
Crunch Fitness Buyers Recent Movers Moving Intent New Movers › Fitness & Gyms: Recent movers with verified visits to Crunch Fitness, in the weeks following a move to a new address. As they settle in, they are rebuilding day-to-day life around a new neighborhood.
Equinox Buyers Recent Movers Moving Intent New Movers › Fitness & Gyms: Households newly settled in with confirmed store visits to Equinox, having just changed addresses. As they settle in, they are sorting out new-area essentials, from commute to nearby stores and services.
Gold's Gym Buyers Recent Movers Moving Intent New Movers › Fitness & Gyms: New arrivals to the area with verified visits to Gold's Gym, having just changed addresses. As they settle in, they are finding new go-to spots and services close to their new address.
LA Fitness Buyers Recent Movers Moving Intent New Movers › Fitness & Gyms: New movers with verified location visits to LA Fitness, having just changed addresses. As they settle in, they are finding new go-to spots and services close to their new address.
Orangetheory Buyers Recent Movers Moving Intent New Movers › Fitness & Gyms: New-to-the-area households with verified location visits to Orangetheory, in the weeks following a move to a new address. As they settle in, they are rebuilding day-to-day life around a new neighborhood.
Planet Fitness Buyers Recent Movers Moving Intent New Movers › Fitness & Gyms: New arrivals to the area with verified purchases at Planet Fitness, having just changed addresses. As they settle in, they are finding new go-to spots and services close to their new address.
Pure Barre Buyers Recent Movers Moving Intent New Movers › Fitness & Gyms: Post-move households with verified location visits to Pure Barre, in the weeks following a move to a new address. As they settle in, they are establishing new local providers and routines in an unfamiliar area.
YMCA Buyers Recent Movers Moving Intent New Movers › Fitness & Gyms: Households newly settled in with confirmed store visits to YMCA, having just changed addresses. As they settle in, they are sorting out new-area essentials, from commute to nearby stores and services.
Hand Sanitizer Buyers Upcoming Movers Moving Intent Pre-Movers › Bath & Shower: Households gearing up for a move with verified purchases of hand sanitizer, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are replacing everyday items and rebuilding the household after the move.
Soap Buyers Upcoming Movers Moving Intent Pre-Movers › Bath & Shower: People about to relocate with verified purchases of soap, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are restocking and re-purchasing familiar products as they settle into a new home.
Dial Buyers Upcoming Movers Moving Intent Pre-Movers › Bath & Shower › Soap: Upcoming movers with verified purchases at Dial in the soap category, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-buying trusted brands and staples as the new home comes together.
Softsoap Buyers Upcoming Movers Moving Intent Pre-Movers › Bath & Shower › Soap: Prospective movers with verified purchases at Softsoap in the soap category, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are picking up the goods they rely on while getting established in a new place.
Nutrition Bars Buyers Upcoming Movers Moving Intent Pre-Movers › Diet & Nutrition: Soon-to-be movers with verified purchases of nutrition bars, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are restocking and re-purchasing familiar products as they settle into a new home.
Protein Bars Buyers Upcoming Movers Moving Intent Pre-Movers › Diet & Nutrition: Prospective movers with verified purchases of protein bars, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are picking up the goods they rely on while getting established in a new place.
Quest Buyers Upcoming Movers Moving Intent Pre-Movers › Diet & Nutrition: Households planning an upcoming move with verified purchases at Quest, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are restocking and re-purchasing familiar products as they settle into a new home.
Quest Buyers Upcoming Movers Moving Intent Pre-Movers › Diet & Nutrition › Protein Bars: Relocation-minded households with confirmed purchases at Quest in the protein bars category, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are replacing everyday items and rebuilding the household after the move.
24 Hour Fitness Buyers Upcoming Movers Moving Intent Pre-Movers › Fitness & Gyms: Soon-to-be movers with confirmed store visits to 24 Hour Fitness, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-establishing routines and local providers in an unfamiliar area as they settle in.
Anytime Fitness Buyers Upcoming Movers Moving Intent Pre-Movers › Fitness & Gyms: Prospective movers with verified visits to Anytime Fitness, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are sorting out new-area essentials, from commute to nearby stores and services.
Crunch Fitness Buyers Upcoming Movers Moving Intent Pre-Movers › Fitness & Gyms: Upcoming movers with verified visits to Crunch Fitness, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are rebuilding day-to-day life around a new neighborhood after the move.
Equinox Buyers Upcoming Movers Moving Intent Pre-Movers › Fitness & Gyms: Households mid-relocation with confirmed store visits to Equinox, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are sorting out new-area essentials, from commute to nearby stores and services.
Gold's Gym Buyers Upcoming Movers Moving Intent Pre-Movers › Fitness & Gyms: Households gearing up for a move with verified visits to Gold's Gym, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are finding new go-to spots and services close to their new address.
LA Fitness Buyers Upcoming Movers Moving Intent Pre-Movers › Fitness & Gyms: Intending movers with verified location visits to LA Fitness, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are finding new go-to spots and services close to their new address.
Orangetheory Buyers Upcoming Movers Moving Intent Pre-Movers › Fitness & Gyms: Households preparing to relocate with verified location visits to Orangetheory, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are rebuilding day-to-day life around a new neighborhood after the move.
Planet Fitness Buyers Upcoming Movers Moving Intent Pre-Movers › Fitness & Gyms: Households gearing up for a move with verified purchases at Planet Fitness, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are finding new go-to spots and services close to their new address.
Pure Barre Buyers Upcoming Movers Moving Intent Pre-Movers › Fitness & Gyms: People about to relocate with verified location visits to Pure Barre, surfaced through packing- and moving-supply spend alongside real-estate and rental-truck visits. As they relocate, they are re-establishing routines and local providers in an unfamiliar area as they settle in.
YMCA Buyers Upcoming Movers Moving Intent Pre-Movers › Fitness & Gyms: Households mid-relocation with confirmed store visits to YMCA, captured by rental-truck and real-estate visits together with moving-supply purchases. As they relocate, they are sorting out new-area essentials, from commute to nearby stores and services.
Cotton Swabs Open Retail Audiences › Purchase Expanded › Aldi › Personal Care › Health Care › Q Tips: This segment targets Aldi shoppers who purchased Cotton Swabs. Use cases include targeting seasonal allergy and cold-and-flu campaigns, promoting symptom-relief and routine wellness, and reaching pharmacy-engaged household shoppers; 30-day lookback
Antiperspirant Deodorant Open Retail Audiences › Purchase Expanded › Amazon › Beauty & Personal Care › Deodorants › Degree: This segment targets Amazon shoppers who purchased Antiperspirant Deodorant. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Body Wash Open Retail Audiences › Purchase Expanded › Amazon › Personal Care › Bath & Body › Dove: This segment targets Amazon shoppers who purchased Body Wash. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Antiperspirant Deodorant Open Retail Audiences › Purchase Expanded › Amazon › Personal Care › Deodorants › Dove: This segment targets Amazon shoppers who purchased Antiperspirant Deodorant. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Antiperspirant Deodorant Open Retail Audiences › Purchase Expanded › Amazon › Personal Care › Deodorants › Secret: This segment targets Amazon shoppers who purchased Antiperspirant Deodorant. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Cotton Swabs Open Retail Audiences › Purchase Expanded › Amazon › Personal Care › Health Care › Q Tips: This segment targets Amazon shoppers who purchased Cotton Swabs. Use cases include targeting seasonal allergy and cold-and-flu campaigns, promoting symptom-relief and routine wellness, and reaching pharmacy-engaged household shoppers; 30-day lookback
Neutrogena Cleansing Makeup Remover Wipes Open Retail Audiences › Purchase Expanded › Amazon › Personal Care › Skin Care › Neutrogena: This segment targets Amazon shoppers who purchased Neutrogena Cleansing Makeup Remover Wipes. Use cases include promoting seasonal beauty trends and product launches, targeting routine-focused beauty enthusiasts, and cross-selling within color cosmetics and skincare; 30-day lookback
Moisture Conditioner Open Retail Audiences › Purchase Expanded › Costco › Beauty & Personal Care › Personal Care › Kirkland Signature: This segment targets Costco shoppers who purchased Moisture Conditioner. Use cases include promoting daily haircare routines, introducing new formulations or scents, and cross-selling within shampoo, conditioner, and styling product portfolios; 30-day lookback
Pro Health Advanced Paste Open Retail Audiences › Purchase Expanded › Costco › Health & Beauty › Oral Care › Crest Pro Health: This segment targets Costco shoppers who purchased Pro Health Advanced Paste. Use cases include driving routine repurchase and brand loyalty, promoting whitening and sensitivity claims, and cross-selling complementary oral care formats; 30-day lookback
Mighty Patch Open Retail Audiences › Purchase Expanded › Costco › Health & Beauty › Skin Care › Hero Cosmetics: This segment targets Costco shoppers who purchased Mighty Patch. Use cases include promoting seasonal beauty trends and product launches, targeting routine-focused beauty enthusiasts, and cross-selling within color cosmetics and skincare; 30-day lookback
Beauty Bar Open Retail Audiences › Purchase Expanded › Costco › Personal Care › Bath & Body › Dove: This segment targets Costco shoppers who purchased Beauty Bar. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Nourishing Body Wash Open Retail Audiences › Purchase Expanded › Costco › Personal Care › Bath & Body › Dove: This segment targets Costco shoppers who purchased Nourishing Body Wash. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Sensitive Skin Beauty Bar Open Retail Audiences › Purchase Expanded › Costco › Personal Care › Bath & Body › Dove: This segment targets Costco shoppers who purchased Sensitive Skin Beauty Bar. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Sensitive Skin Body Wash Open Retail Audiences › Purchase Expanded › Costco › Personal Care › Bath & Body › Dove: This segment targets Costco shoppers who purchased Sensitive Skin Body Wash. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
White Beauty Bar Soap Open Retail Audiences › Purchase Expanded › Costco › Personal Care › Bath & Body › Dove: This segment targets Costco shoppers who purchased White Beauty Bar Soap. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Antiperspirant Deodorant Open Retail Audiences › Purchase Expanded › Costco › Personal Care › Deodorants › Degree: This segment targets Costco shoppers who purchased Antiperspirant Deodorant. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
UltraClear Antiperspirant Deodorant Open Retail Audiences › Purchase Expanded › Costco › Personal Care › Deodorants › Degree: This segment targets Costco shoppers who purchased UltraClear Antiperspirant Deodorant. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Antiperspirant Open Retail Audiences › Purchase Expanded › Costco › Personal Care › Deodorants › Dove: This segment targets Costco shoppers who purchased Antiperspirant. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Moisture Shampoo Open Retail Audiences › Purchase Expanded › Costco › Personal Care › Hair Care › Kirkland: This segment targets Costco shoppers who purchased Moisture Shampoo. Use cases include promoting daily haircare routines, introducing new formulations or scents, and cross-selling within shampoo, conditioner, and styling lines; 30-day lookback
10 in 1 Multitasker Conditioner Open Retail Audiences › Purchase Expanded › Costco › Personal Care › Hair Care › Pantene Pro V: This segment targets Costco shoppers who purchased 10 in 1 Multitasker Conditioner. Use cases include promoting daily haircare routines, introducing new formulations or scents, and cross-selling within shampoo, conditioner, and styling lines; 30-day lookback
Multitasker Shampoo Open Retail Audiences › Purchase Expanded › Costco › Personal Care › Hair Care › Pantene Pro V: This segment targets Costco shoppers who purchased Multitasker Shampoo. Use cases include promoting daily haircare routines, introducing new formulations or scents, and cross-selling within shampoo, conditioner, and styling lines; 30-day lookback
Cotton Swabs Open Retail Audiences › Purchase Expanded › Costco › Personal Care › Hygiene › Q Tips: This segment targets Costco shoppers who purchased Cotton Swabs. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Advanced Whitening Toothpaste Open Retail Audiences › Purchase Expanded › Costco › Personal Care › Oral Care › Colgate Total Sf: This segment targets Costco shoppers who purchased Advanced Whitening Toothpaste. Use cases include driving routine repurchase and brand loyalty, promoting whitening and sensitivity claims, and cross-selling complementary oral care formats; 30-day lookback
Sunscreen Spray SPF 60 Open Retail Audiences › Purchase Expanded › Costco › Personal Care › Sun Care › Neutrogena Beach Defense: This segment targets Costco shoppers who purchased Sunscreen Spray SPF 60. Use cases include promoting seasonal beauty trends and product launches, targeting routine-focused beauty enthusiasts, and cross-selling within color cosmetics and skincare; 30-day lookback
Sunscreen Spray Open Retail Audiences › Purchase Expanded › Costco › Personal Care › Sun Care › Sun Bum: This segment targets Costco shoppers who purchased Sunscreen Spray. Use cases include promoting seasonal beauty trends and product launches, targeting routine-focused beauty enthusiasts, and cross-selling within color cosmetics and skincare; 30-day lookback
Isopropyl Alcohol 91 Open Retail Audiences › Purchase Expanded › Dollar General › Health & Wellness › First Aid › Rexall: This segment targets Dollar General shoppers who purchased Isopropyl Alcohol 91. Use cases include targeting seasonal allergy and cold-and-flu campaigns, promoting symptom-relief and routine wellness, and reaching pharmacy-engaged household shoppers; 30-day lookback
Cotton Swabs Open Retail Audiences › Purchase Expanded › Dollar General › Health & Wellness › First Aid › Studio Selection: This segment targets Dollar General shoppers who purchased Cotton Swabs. Use cases include targeting seasonal allergy and cold-and-flu campaigns, promoting symptom-relief and routine wellness, and reaching pharmacy-engaged household shoppers; 30-day lookback
Beauty Bar Soap Open Retail Audiences › Purchase Expanded › Dollar General › Personal Care › Bath & Body › Dove: This segment targets Dollar General shoppers who purchased Beauty Bar Soap. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Body Wash Open Retail Audiences › Purchase Expanded › Dollar General › Personal Care › Bath & Body › Dove: This segment targets Dollar General shoppers who purchased Body Wash. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Body Wash Open Retail Audiences › Purchase Expanded › Dollar General › Personal Care › Bath & Body › Suave: This segment targets Dollar General shoppers who purchased Body Wash. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Disposable Washcloths Open Retail Audiences › Purchase Expanded › Dollar General › Personal Care › Bath & Body › Yardley London: This segment targets Dollar General shoppers who purchased Disposable Washcloths. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Antiperspirant Deodorant Open Retail Audiences › Purchase Expanded › Dollar General › Personal Care › Deodorants › Degree: This segment targets Dollar General shoppers who purchased Antiperspirant Deodorant. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Cotton Swabs Open Retail Audiences › Purchase Expanded › Dollar General › Personal Care › Health Care › Q Tips: This segment targets Dollar General shoppers who purchased Cotton Swabs. Use cases include targeting seasonal allergy and cold-and-flu campaigns, promoting symptom-relief and routine wellness, and reaching pharmacy-engaged household shoppers; 30-day lookback
Whitening Toothpaste Open Retail Audiences › Purchase Expanded › Dollar General › Personal Care › Oral Care › Colgate: This segment targets Dollar General shoppers who purchased Whitening Toothpaste. Use cases include driving routine repurchase and brand loyalty, promoting whitening and sensitivity claims, and cross-selling complementary oral care formats; 30-day lookback
Body Wash Open Retail Audiences › Purchase Expanded › Sam's Club › Beauty & Personal Care › Bath & Body › Dove: This segment targets Sam's Club shoppers who purchased Body Wash. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Caress Daily Silk Hydrating Body Wash White Peach and Orange Blossom Open Retail Audiences › Purchase Expanded › Sam's Club › Personal Care › Bath & Body › Caress: This segment targets Sam's Club shoppers who purchased Caress Daily Silk Hydrating Body Wash White Peach and Orange Blossom. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Moisturizing Beauty Bar Soap Open Retail Audiences › Purchase Expanded › Sam's Club › Personal Care › Bath & Body › Dove: This segment targets Sam's Club shoppers who purchased Moisturizing Beauty Bar Soap. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Sensitive Skin Beauty Bar Open Retail Audiences › Purchase Expanded › Sam's Club › Personal Care › Bath & Body › Dove: This segment targets Sam's Club shoppers who purchased Sensitive Skin Beauty Bar. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Bar Soap Open Retail Audiences › Purchase Expanded › Sam's Club › Personal Care › Bath & Body › Irish Spring: This segment targets Sam's Club shoppers who purchased Bar Soap. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Body Wash Open Retail Audiences › Purchase Expanded › Sam's Club › Personal Care › Bath & Body › Olay: This segment targets Sam's Club shoppers who purchased Body Wash. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Antiperspirant Deodorant Open Retail Audiences › Purchase Expanded › Sam's Club › Personal Care › Deodorants › Degree: This segment targets Sam's Club shoppers who purchased Antiperspirant Deodorant. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Antiperspirant Deodorant Open Retail Audiences › Purchase Expanded › Sam's Club › Personal Care › Deodorants › Gillette: This segment targets Sam's Club shoppers who purchased Antiperspirant Deodorant. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Dove Nourish and Restore 5in1 Shampoo Open Retail Audiences › Purchase Expanded › Sam's Club › Personal Care › Hair Care › Dove: This segment targets Sam's Club shoppers who purchased Dove Nourish and Restore 5in1 Shampoo. Use cases include promoting daily haircare routines, introducing new formulations or scents, and cross-selling within shampoo, conditioner, and styling lines; 30-day lookback
Classic Clean Shampoo Open Retail Audiences › Purchase Expanded › Sam's Club › Personal Care › Hair Care › Head And Shoulders: This segment targets Sam's Club shoppers who purchased Classic Clean Shampoo. Use cases include promoting daily haircare routines, introducing new formulations or scents, and cross-selling within shampoo, conditioner, and styling lines; 30-day lookback
3in1 Shampoo Open Retail Audiences › Purchase Expanded › Sam's Club › Personal Care › Hair Care › Pantene Pro V: This segment targets Sam's Club shoppers who purchased 3in1 Shampoo. Use cases include promoting daily haircare routines, introducing new formulations or scents, and cross-selling within shampoo, conditioner, and styling lines; 30-day lookback
Pantene ProV Ultimate Care 3in1 Conditioner Open Retail Audiences › Purchase Expanded › Sam's Club › Personal Care › Hair Care › Pantene Pro V: This segment targets Sam's Club shoppers who purchased Pantene ProV Ultimate Care 3in1 Conditioner. Use cases include promoting daily haircare routines, introducing new formulations or scents, and cross-selling within shampoo, conditioner, and styling lines; 30-day lookback
Total Whitening Toothpaste Open Retail Audiences › Purchase Expanded › Sam's Club › Personal Care › Oral Care › Colgate: This segment targets Sam's Club shoppers who purchased Total Whitening Toothpaste. Use cases include driving routine repurchase and brand loyalty, promoting whitening and sensitivity claims, and cross-selling complementary oral care formats; 30-day lookback
Complete Scope Outlast Ultra Toothpaste Open Retail Audiences › Purchase Expanded › Sam's Club › Personal Care › Oral Care › Crest: This segment targets Sam's Club shoppers who purchased Complete Scope Outlast Ultra Toothpaste. Use cases include driving routine repurchase and brand loyalty, promoting whitening and sensitivity claims, and cross-selling complementary oral care formats; 30-day lookback
2Ply Facial Tissues Open Retail Audiences › Purchase Expanded › Sam's Club › Personal Care › Paper Products › Kleenex Trusted Care: This segment targets Sam's Club shoppers who purchased 2Ply Facial Tissues. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Beauty Bar Open Retail Audiences › Purchase Expanded › Sam's Club › Personal Care › Soap › Dove: This segment targets Sam's Club shoppers who purchased Beauty Bar. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Body Mist Open Retail Audiences › Purchase Expanded › Target › Beauty & Personal Care › Air Fresheners › Daise: This segment targets Target shoppers who purchased Body Mist. Use cases include promoting fragrance launches and seasonal scents, driving routine replenishment in home fragrance, and cross-selling complementary cleaning and home formats; 30-day lookback
Makeup Remover Wipes Open Retail Audiences › Purchase Expanded › Target › Beauty & Personal Care › Skin Care › Neutrogena: This segment targets Target shoppers who purchased Makeup Remover Wipes. Use cases include promoting seasonal beauty trends and product launches, targeting routine-focused beauty enthusiasts, and cross-selling within color cosmetics and skincare; 30-day lookback
Body Scrub Open Retail Audiences › Purchase Expanded › Target › Beauty & Personal Care › Skin Care › Tree Hut: This segment targets Target shoppers who purchased Body Scrub. Use cases include promoting seasonal beauty trends and product launches, targeting routine-focused beauty enthusiasts, and cross-selling within color cosmetics and skincare; 30-day lookback
Shea Sugar Body Scrub Open Retail Audiences › Purchase Expanded › Target › Beauty & Personal Care › Skin Care › Tree Hut: This segment targets Target shoppers who purchased Shea Sugar Body Scrub. Use cases include promoting seasonal beauty trends and product launches, targeting routine-focused beauty enthusiasts, and cross-selling within color cosmetics and skincare; 30-day lookback
Makeup Remover Towelettes Open Retail Audiences › Purchase Expanded › Target › Beauty & Personal Care › Skin Care › Up And Up: This segment targets Target shoppers who purchased Makeup Remover Towelettes. Use cases include promoting seasonal beauty trends and product launches, targeting routine-focused beauty enthusiasts, and cross-selling within color cosmetics and skincare; 30-day lookback
Cotton Rounds Open Retail Audiences › Purchase Expanded › Target › Health & Beauty › Cosmetics › Up And Up: This segment targets Target shoppers who purchased Cotton Rounds. Use cases include promoting seasonal beauty trends and product launches, targeting routine-focused beauty enthusiasts, and cross-selling within color cosmetics and skincare; 30-day lookback
Isopropyl Alcohol 91 Open Retail Audiences › Purchase Expanded › Target › Health & Beauty › First Aid › Up And Up: This segment targets Target shoppers who purchased Isopropyl Alcohol 91. Use cases include targeting seasonal allergy and cold-and-flu campaigns, promoting symptom-relief and routine wellness, and reaching pharmacy-engaged household shoppers; 30-day lookback
Cotton Swabs Open Retail Audiences › Purchase Expanded › Target › Health & Beauty › Personal Care › Q Tips: This segment targets Target shoppers who purchased Cotton Swabs. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Hydrogen Peroxide Topical Solution Open Retail Audiences › Purchase Expanded › Target › Health & Wellness › First Aid › Up And Up: This segment targets Target shoppers who purchased Hydrogen Peroxide Topical Solution. Use cases include targeting seasonal allergy and cold-and-flu campaigns, promoting symptom-relief and routine wellness, and reaching pharmacy-engaged household shoppers; 30-day lookback
Loofah Open Retail Audiences › Purchase Expanded › Target › Personal Care › Bath & Body › Deal Worthy: This segment targets Target shoppers who purchased Loofah. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Antibacterial Body Wash Open Retail Audiences › Purchase Expanded › Target › Personal Care › Bath & Body › Dove: This segment targets Target shoppers who purchased Antibacterial Body Wash. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Bar Soap Open Retail Audiences › Purchase Expanded › Target › Personal Care › Bath & Body › Dove: This segment targets Target shoppers who purchased Bar Soap. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Beauty Bar Soap Open Retail Audiences › Purchase Expanded › Target › Personal Care › Bath & Body › Dove: This segment targets Target shoppers who purchased Beauty Bar Soap. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Body Wash Open Retail Audiences › Purchase Expanded › Target › Personal Care › Bath & Body › Dove: This segment targets Target shoppers who purchased Body Wash. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Deep Moisture Body Wash Open Retail Audiences › Purchase Expanded › Target › Personal Care › Bath & Body › Dove: This segment targets Target shoppers who purchased Deep Moisture Body Wash. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Body Wash Open Retail Audiences › Purchase Expanded › Target › Personal Care › Bath & Body › Native: This segment targets Target shoppers who purchased Body Wash. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Body Wash Open Retail Audiences › Purchase Expanded › Target › Personal Care › Bath & Body › Olay: This segment targets Target shoppers who purchased Body Wash. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Body Wash Open Retail Audiences › Purchase Expanded › Target › Personal Care › Bath & Body › Old Spice: This segment targets Target shoppers who purchased Body Wash. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Bath Sponge Open Retail Audiences › Purchase Expanded › Target › Personal Care › Bath & Body › Up And Up: This segment targets Target shoppers who purchased Bath Sponge. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Charcoal Infused Loofah Open Retail Audiences › Purchase Expanded › Target › Personal Care › Bath & Body › Up And Up: This segment targets Target shoppers who purchased Charcoal Infused Loofah. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Loofah Open Retail Audiences › Purchase Expanded › Target › Personal Care › Bath & Body › Up And Up: This segment targets Target shoppers who purchased Loofah. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Cotton Rounds Open Retail Audiences › Purchase Expanded › Target › Personal Care › Beauty › Up And Up: This segment targets Target shoppers who purchased Cotton Rounds. Use cases include promoting seasonal beauty trends and product launches, targeting routine-focused beauty enthusiasts, and cross-selling within color cosmetics and skincare; 30-day lookback
Up And Up Jumbo Cotton Balls Open Retail Audiences › Purchase Expanded › Target › Personal Care › Cotton Swabs & Rounds › Up And Up: This segment targets Target shoppers who purchased Up And Up Jumbo Cotton Balls. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Antiperspirant Deodorant Open Retail Audiences › Purchase Expanded › Target › Personal Care › Deodorants › Carpe: This segment targets Target shoppers who purchased Antiperspirant Deodorant. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Antiperspirant Deodorant Open Retail Audiences › Purchase Expanded › Target › Personal Care › Deodorants › Degree: This segment targets Target shoppers who purchased Antiperspirant Deodorant. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Cool Rush Antiperspirant Deodorant Open Retail Audiences › Purchase Expanded › Target › Personal Care › Deodorants › Degree: This segment targets Target shoppers who purchased Cool Rush Antiperspirant Deodorant. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Antiperspirant Deodorant Open Retail Audiences › Purchase Expanded › Target › Personal Care › Deodorants › Dove: This segment targets Target shoppers who purchased Antiperspirant Deodorant. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Antiperspirant Deodorant Stick Open Retail Audiences › Purchase Expanded › Target › Personal Care › Deodorants › Dove: This segment targets Target shoppers who purchased Antiperspirant Deodorant Stick. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Deodorant Open Retail Audiences › Purchase Expanded › Target › Personal Care › Deodorants › Old Spice: This segment targets Target shoppers who purchased Deodorant. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Antiperspirant Deodorant Open Retail Audiences › Purchase Expanded › Target › Personal Care › Deodorants › Secret: This segment targets Target shoppers who purchased Antiperspirant Deodorant. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Clinical Strength Antiperspirant Deodorant Open Retail Audiences › Purchase Expanded › Target › Personal Care › Deodorants › Secret: This segment targets Target shoppers who purchased Clinical Strength Antiperspirant Deodorant. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Dry Shampoo Open Retail Audiences › Purchase Expanded › Target › Personal Care › Hair Care › Batiste: This segment targets Target shoppers who purchased Dry Shampoo. Use cases include promoting daily haircare routines, introducing new formulations or scents, and cross-selling within shampoo, conditioner, and styling lines; 30-day lookback
Smooth Conditioner with Rose Hips and Jojoba Extracts Open Retail Audiences › Purchase Expanded › Target › Personal Care › Hair Care › Herbal Essences: This segment targets Target shoppers who purchased Smooth Conditioner with Rose Hips and Jojoba Extracts. Use cases include promoting daily haircare routines, introducing new formulations or scents, and cross-selling within shampoo, conditioner, and styling lines; 30-day lookback
Permanent Hair Color Open Retail Audiences › Purchase Expanded › Target › Personal Care › Hair Care › Revlon Colorsilk: This segment targets Target shoppers who purchased Permanent Hair Color. Use cases include promoting daily haircare routines, introducing new formulations or scents, and cross-selling within shampoo, conditioner, and styling lines; 30-day lookback
Hairspray Open Retail Audiences › Purchase Expanded › Target › Personal Care › Hair Care › Tresemme: This segment targets Target shoppers who purchased Hairspray. Use cases include promoting daily haircare routines, introducing new formulations or scents, and cross-selling within shampoo, conditioner, and styling lines; 30-day lookback
Antibacterial Hand Wipes Open Retail Audiences › Purchase Expanded › Target › Personal Care › Hand & Body Care › Wet Ones: This segment targets Target shoppers who purchased Antibacterial Hand Wipes. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Cotton Swabs Open Retail Audiences › Purchase Expanded › Target › Personal Care › Health Care › Q Tips: This segment targets Target shoppers who purchased Cotton Swabs. Use cases include targeting seasonal allergy and cold-and-flu campaigns, promoting symptom-relief and routine wellness, and reaching pharmacy-engaged household shoppers; 30-day lookback
Cotton Swabs Open Retail Audiences › Purchase Expanded › Target › Personal Care › Hygiene › Up And Up: This segment targets Target shoppers who purchased Cotton Swabs. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Optic White Advanced Whitening Toothpaste Open Retail Audiences › Purchase Expanded › Target › Personal Care › Oral Care › Colgate: This segment targets Target shoppers who purchased Optic White Advanced Whitening Toothpaste. Use cases include driving routine repurchase and brand loyalty, promoting whitening and sensitivity claims, and cross-selling complementary oral care formats; 30-day lookback
Whitening Toothpaste Open Retail Audiences › Purchase Expanded › Target › Personal Care › Oral Care › Crest: This segment targets Target shoppers who purchased Whitening Toothpaste. Use cases include driving routine repurchase and brand loyalty, promoting whitening and sensitivity claims, and cross-selling complementary oral care formats; 30-day lookback
Dental Floss Open Retail Audiences › Purchase Expanded › Target › Personal Care › Oral Care › Oral B: This segment targets Target shoppers who purchased Dental Floss. Use cases include driving routine repurchase and brand loyalty, promoting whitening and sensitivity claims, and cross-selling complementary oral care formats; 30-day lookback
Mint Floss Picks Open Retail Audiences › Purchase Expanded › Target › Personal Care › Oral Care › Up And Up: This segment targets Target shoppers who purchased Mint Floss Picks. Use cases include driving routine repurchase and brand loyalty, promoting whitening and sensitivity claims, and cross-selling complementary oral care formats; 30-day lookback
Shaving Cream Open Retail Audiences › Purchase Expanded › Target › Personal Care › Shaving Needs › Barbasol: This segment targets Target shoppers who purchased Shaving Cream. Use cases include promoting grooming routines and brand loyalty, introducing new product launches and refill formats, and cross-selling within personal care portfolios; 30-day lookback
Body Lotion Open Retail Audiences › Purchase Expanded › Target › Personal Care › Skin Care › Eos Shea Better: This segment targets Target shoppers who purchased Body Lotion. Use cases include promoting seasonal beauty trends and product launches, targeting routine-focused beauty enthusiasts, and cross-selling within color cosmetics and skincare; 30-day lookback
Micellar Cleansing Water Open Retail Audiences › Purchase Expanded › Target › Personal Care › Skin Care › Garnier: This segment targets Target shoppers who purchased Micellar Cleansing Water. Use cases include promoting seasonal beauty trends and product launches, targeting routine-focused beauty enthusiasts, and cross-selling within color cosmetics and skincare; 30-day lookback
La Roche Posay Toleriane Double Repair Face Moisturizer With Ceramide And Niacinamide Open Retail Audiences › Purchase Expanded › Target › Personal Care › Skin Care › La Roche Posay: This segment targets Target shoppers who purchased La Roche Posay Toleriane Double Repair Face Moisturizer With Ceramide And Niacinamide. Use cases include promoting seasonal beauty trends and product launches, targeting routine-focused beauty enthusiasts, and cross-selling within color cosmetics and skincare; 30-day lookback
Petroleum Jelly Open Retail Audiences › Purchase Expanded › Target › Personal Care › Skin Care › Vaseline: This segment targets Target shoppers who purchased Petroleum Jelly. Use cases include promoting seasonal beauty trends and product launches, targeting routine-focused beauty enthusiasts, and cross-selling within color cosmetics and skincare; 30-day lookback
Cocoa Radiant Moisturizing Body Lotion Open Retail Audiences › Purchase Expanded › Target › Personal Care › Skin Care › Vaseline Intensive Care Cocoa Radiant: This segment targets Target shoppers who purchased Cocoa Radiant Moisturizing Body Lotion. Use cases include promoting seasonal beauty trends and product launches, targeting routine-focused beauty enthusiasts, and cross-selling within color cosmetics and skincare; 30-day lookback
Sunscreen Spray Open Retail Audiences › Purchase Expanded › Target › Personal Care › Sun Care › Banana Boat: This segment targets Target shoppers who purchased Sunscreen Spray. Use cases include promoting seasonal beauty trends and product launches, targeting routine-focused beauty enthusiasts, and cross-selling within color cosmetics and skincare; 30-day lookback
Sport Sunscreen Spray Open Retail Audiences › Purchase Expanded › Target › Personal Care › Sun Care › Up And Up: This segment targets Target shoppers who purchased Sport Sunscreen Spray. Use cases include promoting seasonal beauty trends and product launches, targeting routine-focused beauty enthusiasts, and cross-selling within color cosmetics and skincare; 30-day lookback
Makeup Remover Cleansing Towelettes Open Retail Audiences › Purchase Expanded › Walmart › Beauty & Personal Care › Skin Care › Equate Beauty: This segment targets Walmart shoppers who purchased Makeup Remover Cleansing Towelettes. Use cases include promoting seasonal beauty trends and product launches, targeting routine-focused beauty enthusiasts, and cross-selling within color cosmetics and skincare; 30-day lookback
91 Isopropyl Alcohol Antiseptic Liquid Open Retail Audiences › Purchase Expanded › Walmart › Health & Beauty › First Aid › Equate: This segment targets Walmart shoppers who purchased 91 Isopropyl Alcohol Antiseptic Liquid. Use cases include targeting seasonal allergy and cold-and-flu campaigns, promoting symptom-relief and routine wellness, and reaching pharmacy-engaged household shoppers; 30-day lookback
Antibacterial Bar Soap Open Retail Audiences › Purchase Expanded › Walmart › Personal Care › Bath & Body › Dial: This segment targets Walmart shoppers who purchased Antibacterial Bar Soap. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Body Wash Open Retail Audiences › Purchase Expanded › Walmart › Personal Care › Bath & Body › Dove: This segment targets Walmart shoppers who purchased Body Wash. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Disposable Bath Sponge Open Retail Audiences › Purchase Expanded › Walmart › Personal Care › Bath & Body › Equate: This segment targets Walmart shoppers who purchased Disposable Bath Sponge. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Body Wash Open Retail Audiences › Purchase Expanded › Walmart › Personal Care › Bath & Body › Old Spice: This segment targets Walmart shoppers who purchased Body Wash. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Cotton Rounds Open Retail Audiences › Purchase Expanded › Walmart › Personal Care › Beauty › Equate: This segment targets Walmart shoppers who purchased Cotton Rounds. Use cases include promoting seasonal beauty trends and product launches, targeting routine-focused beauty enthusiasts, and cross-selling within color cosmetics and skincare; 30-day lookback
Antiperspirant Deodorant Open Retail Audiences › Purchase Expanded › Walmart › Personal Care › Deodorants › Degree: This segment targets Walmart shoppers who purchased Antiperspirant Deodorant. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Antiperspirant Deodorant Open Retail Audiences › Purchase Expanded › Walmart › Personal Care › Deodorants › Dove: This segment targets Walmart shoppers who purchased Antiperspirant Deodorant. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Antiperspirant Deodorant Open Retail Audiences › Purchase Expanded › Walmart › Personal Care › Deodorants › Secret: This segment targets Walmart shoppers who purchased Antiperspirant Deodorant. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Equate Cotton Swabs Open Retail Audiences › Purchase Expanded › Walmart › Personal Care › Health Care › Equate: This segment targets Walmart shoppers who purchased Equate Cotton Swabs. Use cases include targeting seasonal allergy and cold-and-flu campaigns, promoting symptom-relief and routine wellness, and reaching pharmacy-engaged household shoppers; 30-day lookback
Cotton Swabs Open Retail Audiences › Purchase Expanded › Walmart › Personal Care › Health Care › Q Tips: This segment targets Walmart shoppers who purchased Cotton Swabs. Use cases include targeting seasonal allergy and cold-and-flu campaigns, promoting symptom-relief and routine wellness, and reaching pharmacy-engaged household shoppers; 30-day lookback
Health Past Purchase: Users that have purchased Health products in the last 90 days
Hair Care Past Purchase › CPG: Users that have purchased any product in the hair care category at least once within the past 90 days.
Arm & Hammer Past Purchase › CPG › Health › Health Wellness › Oral Care: Users that have purchased Arm & Hammer oral care products at least once within the past 90 days.
Colgate Past Purchase › CPG › Health › Health Wellness › Oral Care: Users that have purchased Colgate oral care products at least once within the past 90 days.
Crest Past Purchase › CPG › Health › Health Wellness › Oral Care: Users that have purchased Crest oral care products at least once within the past 90 days.
Listerine Past Purchase › CPG › Health › Health Wellness › Oral Care: Users that have purchased Listerine oral care products at least once within the past 90 days.
Oral B Past Purchase › CPG › Health › Health Wellness › Oral Care: Users that have purchased Oral B oral care products at least once within the past 90 days.
Scope Past Purchase › CPG › Health › Health Wellness › Oral Care: Users that have purchased Scope oral care products at least once within the past 90 days.
Sensodyne Past Purchase › CPG › Health › Health Wellness › Oral Care: Users that have purchased Sensodyne oral care products at least once within the past 90 days.
Aveeno Past Purchase › CPG › Health › Health Wellness › Sunscreen Tanning: Users that have purchased Aveeno sunscreen tanning products at least once within the past 90 days.
Banana Boat Past Purchase › CPG › Health › Health Wellness › Sunscreen Tanning: Users that have purchased Banana Boat sunscreen tanning products at least once within the past 90 days.
Coppertone Past Purchase › CPG › Health › Health Wellness › Sunscreen Tanning: Users that have purchased Coppertone sunscreen tanning products at least once within the past 90 days.
Equate Past Purchase › CPG › Health › Health Wellness › Sunscreen Tanning: Users that have purchased Equate sunscreen tanning products at least once within the past 90 days.
Hawaiian Tropic Past Purchase › CPG › Health › Health Wellness › Sunscreen Tanning: Users that have purchased Hawaiian Tropic sunscreen tanning products at least once within the past 90 days.
Neutrogena Past Purchase › CPG › Health › Health Wellness › Sunscreen Tanning: Users that have purchased Neutrogena sunscreen tanning products at least once within the past 90 days.
Sun Bum Past Purchase › CPG › Health › Health Wellness › Sunscreen Tanning: Users that have purchased Sun Bum sunscreen tanning products at least once within the past 90 days.
Deodorants Past Purchase › Health: Users that have purchased any product in the Deodorant category at least once within the past 90 days.

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