Health & Fitness Audience Segments

Diet Vitamins Past Purchase › Health: Users that have purchased any product in the Diet & Vitamins category at least once within the past 90 days.
Feminine Products Past Purchase › Health: Users that have purchased any product in the Feminine Products category at least once within the past 90 days.
First Aid Past Purchase › Health: Users that have purchased at a first aid product at least once within the past 90 days.
Health Wellness Past Purchase › Health: Users that have purchased any product in the Health & Wellness category at least once within the past 90 days.
Oral Care Past Purchase › Health: Users that have purchased any product in the oral care category at least once within the past 90 days.
Natrol Past Purchase › Health › Diet Vitamins: Users that have purchased Natrol Vitamins in the last 90 days
Band Aid Past Purchase › Health › First Aid: Users that have purchased Band Aid products in the last 90 days
Diet Nutrition Past Purchase › Health › Health Wellness: Users that have purchased Diet Nutrition in the Health & Wellness category at least once within the past 90 days.
First Aid Past Purchase › Health › Health Wellness: Users that have purchased First Aid in the Health & Wellness category at least once within the past 90 days.
Medicine Past Purchase › Health › Health Wellness: Users that have purchased Medicine in the Health & Wellness category at least once within the past 90 days.
Oral Care Past Purchase › Health › Health Wellness: Users that have purchased Oral Care in the Health & Wellness category at least once within the past 90 days.
Pain Reliever Past Purchase › Health › Health Wellness: Users that have purchased Pain Reliever in the Health & Wellness category at least once within the past 90 days.
Personal Care Past Purchase › Health › Health Wellness: Users that have purchased Personal Care in the Health & Wellness category at least once within the past 90 days.
Sunscreen Tanning Past Purchase › Health › Health Wellness: Users that have purchased Sunscreen Tanning in the Health & Wellness category at least once within the past 90 days.
Vision Care Past Purchase › Health › Health Wellness: Users that have purchased Vision Care in the Health & Wellness category at least once within the past 90 days.
Vitamins Oils Past Purchase › Health › Health Wellness: Users that have purchased Vitamins Oils in the Health & Wellness category at least once within the past 90 days.
Listerine Past Purchase › Health › Health Wellness › Oral Care: Users that have purchased Listerine in the last 90 days
Over the Counter Medication Past Purchase › Pharma: Users who purchase over the counter medication.
Adult Incontinence Past Purchase › Pharma › Over the Counter Medication: Users that have purchased Adult Incontinence products in the last 90 days
Laxative Past Purchase › Pharma › Over the Counter Medication: Users that have purchased Laxative products in the last 90 days
Nasal Spray Past Purchase › Pharma › Over the Counter Medication: Users that have purchased Nasal Sprays in the last 90 days
Advil Past Purchase › Pharma › Over the Counter Medication › Cold Allergy Sinus: Users that have purchased Advil in the last 90 days
Anbesol Past Purchase › Pharma › Over the Counter Medication › Cold Allergy Sinus: Users that have purchased Anbesol in the last 90 days
Motrin Past Purchase › Pharma › Over the Counter Medication › Cold Allergy Sinus: Users that have purchased Motrin in the last 90 days
Orajel Past Purchase › Pharma › Over the Counter Medication › Cold Allergy Sinus: Users that have purchased Orajel in the last 90 days
Tylenol Past Purchase › Pharma › Over the Counter Medication › Cold Allergy Sinus: Users that have purchased Tylenol in the last 90 days
Vicks DayQuil Past Purchase › Pharma › Over the Counter Medication › Cold Allergy Sinus: Users that have purchased Vicks DayQuil in the last 90 days
Vicks NyQuil Past Purchase › Pharma › Over the Counter Medication › Cold Allergy Sinus: Users that have purchased Vicks NyQuil in the last 90 days
Pharmacy & Treatment Center Visitors Pharma: Individuals who visit a pharmacy, medspa or anti-aging treatment centers.
Bath & Shower Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Bath & Shower purchases. Value-driven consumers seeking deals on Bath & Shower products.
Deodorant Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Deodorant purchases. Value-driven consumers seeking deals on Deodorant products.
Facial Skin Care Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Facial Skin Care purchases. Value-driven consumers seeking deals on Facial Skin Care products.
Hair Care Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Hair Care purchases. Value-driven consumers seeking deals on Hair Care products.
Oral Hygiene Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Oral Hygiene purchases. Value-driven consumers seeking deals on Oral Hygiene products.
Body Wash Buyers Price Conscious Bargain Shoppers › Verified Purchase › Bath & Shower: Price-conscious bargain shoppers who buy Body Wash. Targets deal-seeking buyers within Bath & Shower > Body Wash.
Dial Buyers Price Conscious Bargain Shoppers › Verified Purchase › Bath & Shower: Price-conscious bargain shoppers who regularly buy Dial products. Brand-level targeting within Bath & Shower.
Dove Buyers Price Conscious Bargain Shoppers › Verified Purchase › Bath & Shower: Price-conscious bargain shoppers who regularly buy Dove products. Brand-level targeting within Bath & Shower.
Hand Sanitizer Buyers Price Conscious Bargain Shoppers › Verified Purchase › Bath & Shower: Price-conscious bargain shoppers who buy Hand Sanitizer. Targets deal-seeking buyers within Bath & Shower > Hand Sanitizer.
Olay Buyers Price Conscious Bargain Shoppers › Verified Purchase › Bath & Shower: Price-conscious bargain shoppers who regularly buy Olay products. Brand-level targeting within Bath & Shower.
Soap Buyers Price Conscious Bargain Shoppers › Verified Purchase › Bath & Shower: Price-conscious bargain shoppers who buy Soap. Targets deal-seeking buyers within Bath & Shower > Soap.
Softsoap Buyers Price Conscious Bargain Shoppers › Verified Purchase › Bath & Shower: Price-conscious bargain shoppers who regularly buy Softsoap products. Brand-level targeting within Bath & Shower.
Dove Buyers Price Conscious Bargain Shoppers › Verified Purchase › Bath & Shower › Body Wash: Price-conscious bargain shoppers who regularly buy Dove Body Wash. Brand-specific targeting within Bath & Shower.
Olay Buyers Price Conscious Bargain Shoppers › Verified Purchase › Bath & Shower › Body Wash: Price-conscious bargain shoppers who regularly buy Olay Body Wash. Brand-specific targeting within Bath & Shower.
Dial Buyers Price Conscious Bargain Shoppers › Verified Purchase › Bath & Shower › Soap: Price-conscious bargain shoppers who regularly buy Dial Soap. Brand-specific targeting within Bath & Shower.
Softsoap Buyers Price Conscious Bargain Shoppers › Verified Purchase › Bath & Shower › Soap: Price-conscious bargain shoppers who regularly buy Softsoap Soap. Brand-specific targeting within Bath & Shower.
Degree Buyers Price Conscious Bargain Shoppers › Verified Purchase › Deodorant: Price-conscious bargain shoppers who regularly buy Degree All. Brand-specific targeting within Deodorant.
Dove Buyers Price Conscious Bargain Shoppers › Verified Purchase › Deodorant: Price-conscious bargain shoppers who regularly buy Dove All. Brand-specific targeting within Deodorant.
Men's Buyers Price Conscious Bargain Shoppers › Verified Purchase › Deodorant: Price-conscious bargain shoppers who buy Men's. Targets deal-seeking buyers within Deodorant > Men's.
Native Buyers Price Conscious Bargain Shoppers › Verified Purchase › Deodorant: Price-conscious bargain shoppers who regularly buy Native All. Brand-specific targeting within Deodorant.
Old Spice Buyers Price Conscious Bargain Shoppers › Verified Purchase › Deodorant: Price-conscious bargain shoppers who regularly buy Old Spice All. Brand-specific targeting within Deodorant.
Women's Buyers Price Conscious Bargain Shoppers › Verified Purchase › Deodorant: Price-conscious bargain shoppers who buy Women's. Targets deal-seeking buyers within Deodorant > Women's.
Secret Buyers Price Conscious Bargain Shoppers › Verified Purchase › Deodorant › All: Price-conscious bargain shoppers who regularly buy Secret All. Brand-specific targeting within Deodorant.
Nutrition Bars Buyers Price Conscious Bargain Shoppers › Verified Purchase › Diet & Nutrition: Price-conscious bargain shoppers who buy Nutrition Bars. Targets deal-seeking buyers within Diet & Nutrition > Nutrition Bars.
Protein Bars Buyers Price Conscious Bargain Shoppers › Verified Purchase › Diet & Nutrition: Price-conscious bargain shoppers who buy Protein Bars. Targets deal-seeking buyers within Diet & Nutrition > Protein Bars.
Quest Buyers Price Conscious Bargain Shoppers › Verified Purchase › Diet & Nutrition: Price-conscious bargain shoppers who regularly buy Quest products. Brand-level targeting within Diet & Nutrition.
Quest Buyers Price Conscious Bargain Shoppers › Verified Purchase › Diet & Nutrition › Protein Bars: Price-conscious bargain shoppers who regularly buy Quest Protein Bars. Brand-specific targeting within Diet & Nutrition.
CeraVe Buyers Price Conscious Bargain Shoppers › Verified Purchase › Facial Skin Care: Price-conscious bargain shoppers who regularly buy CeraVe All. Brand-specific targeting within Facial Skin Care.
Face Wash Buyers Price Conscious Bargain Shoppers › Verified Purchase › Facial Skin Care: Price-conscious bargain shoppers who buy Face Wash. Targets deal-seeking buyers within Facial Skin Care > Face Wash.
Moisturizer Buyers Price Conscious Bargain Shoppers › Verified Purchase › Facial Skin Care: Price-conscious bargain shoppers who buy Moisturizer. Targets deal-seeking buyers within Facial Skin Care > Moisturizer.
Neutrogena Buyers Price Conscious Bargain Shoppers › Verified Purchase › Facial Skin Care: Price-conscious bargain shoppers who regularly buy Neutrogena All. Brand-specific targeting within Facial Skin Care.
Olay Buyers Price Conscious Bargain Shoppers › Verified Purchase › Facial Skin Care: Price-conscious bargain shoppers who regularly buy Olay All. Brand-specific targeting within Facial Skin Care.
Aveeno Buyers Price Conscious Bargain Shoppers › Verified Purchase › Facial Skin Care › All: Price-conscious bargain shoppers who regularly buy Aveeno All. Brand-specific targeting within Facial Skin Care.
Planet Fitness Buyers Price Conscious Bargain Shoppers › Verified Purchase › Fitness & Gyms: Value-driven fitness enthusiasts with verified transactions at Planet Fitness. These price-aware consumers compare gym membership costs and respond strongly to free trial offers and promotional sign-up rates.
Conditioner Buyers Price Conscious Bargain Shoppers › Verified Purchase › Hair Care: Price-conscious bargain shoppers who buy Conditioner. Targets deal-seeking buyers within Hair Care > Conditioner.
Dove Buyers Price Conscious Bargain Shoppers › Verified Purchase › Hair Care: Price-conscious bargain shoppers who regularly buy Dove products. Brand-level targeting within Hair Care.
Garnier Buyers Price Conscious Bargain Shoppers › Verified Purchase › Hair Care: Price-conscious bargain shoppers who regularly buy Garnier products. Brand-level targeting within Hair Care.
Hair Coloring Buyers Price Conscious Bargain Shoppers › Verified Purchase › Hair Care: Price-conscious bargain shoppers who buy Hair Coloring. Targets deal-seeking buyers within Hair Care > Hair Coloring.
Head & Shoulders Buyers Price Conscious Bargain Shoppers › Verified Purchase › Hair Care: Price-conscious bargain shoppers who regularly buy Head & Shoulders products. Brand-level targeting within Hair Care.
Herbal Essences Buyers Price Conscious Bargain Shoppers › Verified Purchase › Hair Care: Price-conscious bargain shoppers who regularly buy Herbal Essences products. Brand-level targeting within Hair Care.
Pantene Buyers Price Conscious Bargain Shoppers › Verified Purchase › Hair Care: Price-conscious bargain shoppers who regularly buy Pantene products. Brand-level targeting within Hair Care.
Shampoo Buyers Price Conscious Bargain Shoppers › Verified Purchase › Hair Care: Price-conscious bargain shoppers who buy Shampoo. Targets deal-seeking buyers within Hair Care > Shampoo.
Styling Products Buyers Price Conscious Bargain Shoppers › Verified Purchase › Hair Care: Price-conscious bargain shoppers who buy Styling Products. Targets deal-seeking buyers within Hair Care > Styling Products.
Suave Buyers Price Conscious Bargain Shoppers › Verified Purchase › Hair Care: Price-conscious bargain shoppers who regularly buy Suave products. Brand-level targeting within Hair Care.
TRESemmé Buyers Price Conscious Bargain Shoppers › Verified Purchase › Hair Care: Price-conscious bargain shoppers who regularly buy TRESemmé products. Brand-level targeting within Hair Care.
Clairol Buyers Price Conscious Bargain Shoppers › Verified Purchase › Hair Care › Coloring: Price-conscious bargain shoppers who regularly buy Clairol Coloring. Brand-specific targeting within Hair Care.
Dove Buyers Price Conscious Bargain Shoppers › Verified Purchase › Hair Care › Shampoo: Price-conscious bargain shoppers who regularly buy Dove Shampoo. Brand-specific targeting within Hair Care.
Garnier Buyers Price Conscious Bargain Shoppers › Verified Purchase › Hair Care › Shampoo: Price-conscious bargain shoppers who regularly buy Garnier Shampoo. Brand-specific targeting within Hair Care.
Head & Shoulders Buyers Price Conscious Bargain Shoppers › Verified Purchase › Hair Care › Shampoo: Price-conscious bargain shoppers who regularly buy Head & Shoulders Shampoo. Brand-specific targeting within Hair Care.
Herbal Essences Buyers Price Conscious Bargain Shoppers › Verified Purchase › Hair Care › Shampoo: Price-conscious bargain shoppers who regularly buy Herbal Essences Shampoo. Brand-specific targeting within Hair Care.
Pantene Buyers Price Conscious Bargain Shoppers › Verified Purchase › Hair Care › Shampoo: Price-conscious bargain shoppers who regularly buy Pantene Shampoo. Brand-specific targeting within Hair Care.
Suave Buyers Price Conscious Bargain Shoppers › Verified Purchase › Hair Care › Shampoo: Price-conscious bargain shoppers who regularly buy Suave Shampoo. Brand-specific targeting within Hair Care.
TRESemmé Buyers Price Conscious Bargain Shoppers › Verified Purchase › Hair Care › Shampoo: Price-conscious bargain shoppers who regularly buy TRESemmé Shampoo. Brand-specific targeting within Hair Care.
GNC Buyers Price Conscious Bargain Shoppers › Verified Purchase › Health Stores: Health-focused bargain shoppers with verified purchases at GNC. These wellness-conscious consumers seek deals on vitamins, supplements, and natural foods, prioritizing value alongside quality.
Natural Grocers Buyers Price Conscious Bargain Shoppers › Verified Purchase › Health Stores: Budget-minded wellness shoppers with verified transactions at Natural Grocers. These price-conscious health consumers compare supplement prices, seek BOGO offers, and leverage loyalty rewards at health-focused retailers.
Vitamin Shoppe Buyers Price Conscious Bargain Shoppers › Verified Purchase › Health Stores: Value-seeking nutrition and wellness buyers with verified purchases at Vitamin Shoppe. These consumers balance health priorities with budget consciousness, responding to promotional pricing on supplements and natural products.
Whole Foods Market Buyers Price Conscious Bargain Shoppers › Verified Purchase › Health Stores: Health-focused bargain shoppers with verified purchases at Whole Foods Market. These wellness-conscious consumers seek deals on vitamins, supplements, and natural foods, prioritizing value alongside quality.
Colgate Buyers Price Conscious Bargain Shoppers › Verified Purchase › Oral Hygiene: Price-conscious bargain shoppers who regularly buy Colgate products. Brand-level targeting within Oral Hygiene.
Crest Buyers Price Conscious Bargain Shoppers › Verified Purchase › Oral Hygiene: Price-conscious bargain shoppers who regularly buy Crest products. Brand-level targeting within Oral Hygiene.
Floss Buyers Price Conscious Bargain Shoppers › Verified Purchase › Oral Hygiene: Price-conscious bargain shoppers who buy Floss. Targets deal-seeking buyers within Oral Hygiene > Floss.
Listerine Buyers Price Conscious Bargain Shoppers › Verified Purchase › Oral Hygiene: Price-conscious bargain shoppers who regularly buy Listerine products. Brand-level targeting within Oral Hygiene.
Mouthwash Buyers Price Conscious Bargain Shoppers › Verified Purchase › Oral Hygiene: Price-conscious bargain shoppers who buy Mouthwash. Targets deal-seeking buyers within Oral Hygiene > Mouthwash.
Oral-B Buyers Price Conscious Bargain Shoppers › Verified Purchase › Oral Hygiene: Price-conscious bargain shoppers who regularly buy Oral-B products. Brand-level targeting within Oral Hygiene.
Toothbrush Buyers Price Conscious Bargain Shoppers › Verified Purchase › Oral Hygiene: Price-conscious bargain shoppers who buy Toothbrush. Targets deal-seeking buyers within Oral Hygiene > Toothbrush.
Toothpaste Buyers Price Conscious Bargain Shoppers › Verified Purchase › Oral Hygiene: Price-conscious bargain shoppers who buy Toothpaste. Targets deal-seeking buyers within Oral Hygiene > Toothpaste.
Listerine Buyers Price Conscious Bargain Shoppers › Verified Purchase › Oral Hygiene › Mouthwash: Price-conscious bargain shoppers who regularly buy Listerine Mouthwash. Brand-specific targeting within Oral Hygiene.
Oral-B Buyers Price Conscious Bargain Shoppers › Verified Purchase › Oral Hygiene › Toothbrush: Price-conscious bargain shoppers who regularly buy Oral-B Toothbrush. Brand-specific targeting within Oral Hygiene.
Colgate Buyers Price Conscious Bargain Shoppers › Verified Purchase › Oral Hygiene › Toothpaste: Price-conscious bargain shoppers who regularly buy Colgate Toothpaste. Brand-specific targeting within Oral Hygiene.
Crest Buyers Price Conscious Bargain Shoppers › Verified Purchase › Oral Hygiene › Toothpaste: Price-conscious bargain shoppers who regularly buy Crest Toothpaste. Brand-specific targeting within Oral Hygiene.
24 Hour Fitness Buyers Price Conscious Bargain Shoppers › Verified Visit › Fitness & Gyms: Budget-conscious fitness consumers with verified membership or purchases at 24 Hour Fitness. These health-focused bargain shoppers seek affordable gym access, promotional membership rates, and low-cost fitness options.
Anytime Fitness Buyers Price Conscious Bargain Shoppers › Verified Visit › Fitness & Gyms: Value-driven fitness enthusiasts with verified transactions at Anytime Fitness. These price-aware consumers compare gym membership costs and respond strongly to free trial offers and promotional sign-up rates.
Crunch Fitness Buyers Price Conscious Bargain Shoppers › Verified Visit › Fitness & Gyms: Price-sensitive gym members with verified purchases at Crunch Fitness. These consumers prioritize low monthly dues and no-contract flexibility, making them ideal targets for budget fitness promotions.
Equinox Buyers Price Conscious Bargain Shoppers › Verified Visit › Fitness & Gyms: Budget-conscious fitness consumers with verified membership or purchases at Equinox. These health-focused bargain shoppers seek affordable gym access, promotional membership rates, and low-cost fitness options.
Gold's Gym Buyers Price Conscious Bargain Shoppers › Verified Visit › Fitness & Gyms: Value-driven fitness enthusiasts with verified transactions at Gold's Gym. These price-aware consumers compare gym membership costs and respond strongly to free trial offers and promotional sign-up rates.
LA Fitness Buyers Price Conscious Bargain Shoppers › Verified Visit › Fitness & Gyms: Price-sensitive gym members with verified purchases at LA Fitness. These consumers prioritize low monthly dues and no-contract flexibility, making them ideal targets for budget fitness promotions.
Orangetheory Buyers Price Conscious Bargain Shoppers › Verified Visit › Fitness & Gyms: Budget-conscious fitness consumers with verified membership or purchases at Orangetheory. These health-focused bargain shoppers seek affordable gym access, promotional membership rates, and low-cost fitness options.
Pure Barre Buyers Price Conscious Bargain Shoppers › Verified Visit › Fitness & Gyms: Price-sensitive gym members with verified purchases at Pure Barre. These consumers prioritize low monthly dues and no-contract flexibility, making them ideal targets for budget fitness promotions.
YMCA Buyers Price Conscious Bargain Shoppers › Verified Visit › Fitness & Gyms: Budget-conscious fitness consumers with verified visits to YMCA. These health-focused bargain shoppers seek affordable gym access, promotional membership rates, and low-cost fitness options.
Budget Spenders Purchase Habits › Health Stores › GNC: Users who have spent $50 or less at GNC in the last 90 days
High Spenders Purchase Habits › Health Stores › GNC: Users that have spent over $500 at GNC in the last 90 days
Budget Spenders Purchase Habits › Health Stores › Vitamin Shoppe: Users who have spent $50 or less at Vitamin Shoppe in the last 90 days
High Spenders Purchase Habits › Health Stores › Vitamin Shoppe: Users that have spent over $500 at Vitamin Shoppe in the last 90 days
Budget Spenders Purchase Habits › Pharmacy › CVS: Users who have spent $25 or less at CVS in the last 90 days
High Spenders Purchase Habits › Pharmacy › CVS: Users that have spent over $500 at CVS in the last 90 days
Budget Spenders Purchase Habits › Pharmacy › Duane Reade: Users who have spent $25 or less at Duane Reade in the last 90 days
High Spenders Purchase Habits › Pharmacy › Duane Reade: Users that have spent over $500 at Duane Reade in the last 90 days
Budget Spenders Purchase Habits › Pharmacy › Good Neighbor Pharmacy: Users who have spent $25 or less at Good Neighbor Pharmacy in the last 90 days
High Spenders Purchase Habits › Pharmacy › Good Neighbor Pharmacy: Users that have spent over $500 at Good Neighbor Pharmacy in the last 90 days
Budget Spenders Purchase Habits › Pharmacy › Walgreens: Users who have spent $25 or less at Walgreens in the last 90 days
High Spenders Purchase Habits › Pharmacy › Walgreens: Users that have spent over $500 at Walgreens in the last 90 days
CVS Pharmacy Shopper › CPG Retailers › Drug Stores or Pharmacy: Individuals who have been seen at a CVS at least once in the last 90 days
Walgreen/Duane Reader Shopper › CPG Retailers › Drug Stores or Pharmacy: Individuals who have been seen at a Walgreens / Duane Reade at least once in the last 90 days
Walgreens Shopper › CPG Retailers › Drug Stores or Pharmacy: Individuals who have been seen at a Walgreens at least once in the last 90 days

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