InMarket Syndicated Audience Segments

Plastic Goods Past Purchase › CPG › Household Essentials: Users that have purchased Plastic Goods in the Household Essentials category at least once within the past 90 days.
Pots Pans Past Purchase › CPG › Household Essentials: Users that have purchased Pots Pans in the Household Essentials category at least once within the past 90 days.
Water Coolers Filtration Past Purchase › CPG › Household Essentials: Users that have purchased Water Coolers Filtration in the Household Essentials category at least once within the past 90 days.
Lysol Past Purchase › CPG › Household Essentials › All Purpose Cleaner: Users that have purchased Lysol products in the last 90 days
Brillo Past Purchase › CPG › Household Essentials › Cleaning Tools: Users that have purchased Brillo cleaning tools products at least once within the past 90 days.
Clorox Past Purchase › CPG › Household Essentials › Cleaning Tools: Users that have purchased Clorox cleaning tools products at least once within the past 90 days.
Mr Clean Past Purchase › CPG › Household Essentials › Cleaning Tools: Users that have purchased Mr Clean cleaning tools products at least once within the past 90 days.
Private Label Past Purchase › CPG › Household Essentials › Cleaning Tools: Users that have purchased Private Label cleaning tools products at least once within the past 90 days.
Scotch Brite Past Purchase › CPG › Household Essentials › Cleaning Tools: Users that have purchased Scotch Brite cleaning tools products at least once within the past 90 days.
Swiffer Past Purchase › CPG › Household Essentials › Cleaning Tools: Users that have purchased Swiffer cleaning tools products at least once within the past 90 days.
All Past Purchase › CPG › Household Essentials › Laundry: Users that have purchased All laundry products at least once within the past 90 days.
Arm & Hammer Past Purchase › CPG › Household Essentials › Laundry: Users that have purchased Arm & Hammer laundry products in the last 90 days
Fabric Softener Past Purchase › CPG › Household Essentials › Laundry: Users that have purchased Fabric Softener in the last 90 days
Gain Past Purchase › CPG › Household Essentials › Laundry: Users that have purchased Gain laundry products at least once within the past 90 days.
Purex Past Purchase › CPG › Household Essentials › Laundry: Users that have purchased Purex laundry products at least once within the past 90 days.
Seventh Generation Past Purchase › CPG › Household Essentials › Laundry: Users that have purchased Seventh Generation laundry products at least once within the past 90 days.
Tide Past Purchase › CPG › Household Essentials › Laundry: Users that have purchased Tide laundry products at least once within the past 90 days.
Dixie Past Purchase › CPG › Household Essentials › Paper Goods: Users that have purchased Dixie products in the last 90 days
HotShot Past Purchase › CPG › Household Essentials › Pest Control: Users that have purchased HotShot pest control products at least once within the past 90 days.
Off Past Purchase › CPG › Household Essentials › Pest Control: Users that have purchased Off pest control products at least once within the past 90 days.
Ortho Home Defense Past Purchase › CPG › Household Essentials › Pest Control: Users that have purchased Ortho Home Defense pest control products at least once within the past 90 days.
Raid Past Purchase › CPG › Household Essentials › Pest Control: Users that have purchased Raid pest control products at least once within the past 90 days.
Repel Past Purchase › CPG › Household Essentials › Pest Control: Users that have purchased Repel pest control products at least once within the past 90 days.
Tomcat Past Purchase › CPG › Household Essentials › Pest Control: Users that have purchased Tomcat pest control products at least once within the past 90 days.
Zevo Past Purchase › CPG › Household Essentials › Pest Control: Users that have purchased Zevo pest control products at least once within the past 90 days.
Sandwich Bags Past Purchase › CPG › Household Essentials › Plastic Goods: Users that have purchased Sandwich Bags in the last 90 days
Trash Bags Past Purchase › CPG › Household Essentials › Plastic Goods: Users that have purchased Trash Bags in the last 90 days
Disposable Foil Pans Past Purchase › CPG › Household Essentials › Pots Pans: Users that have purchased Disposable Foil Pans in the last 90 days
Bacon Sausages Past Purchase › CPG › Meat Seafood Poultry: Users that have purchased Bacon Sausages in the Meat, Seafood & Poultry category at least once within the past 90 days.
Beef Past Purchase › CPG › Meat Seafood Poultry: Users that have purchased Beef in the Meat, Seafood & Poultry category at least once within the past 90 days.
Hot Dogs Past Purchase › CPG › Meat Seafood Poultry: Users that have purchased Hot Dogs in the Meat, Seafood & Poultry category at least once within the past 90 days.
Meat Alternatives Past Purchase › CPG › Meat Seafood Poultry: Users that have purchased Meat Alternatives in the Meat, Seafood & Poultry category at least once within the past 90 days.
Pork Past Purchase › CPG › Meat Seafood Poultry: Users that have purchased Pork in the Meat, Seafood & Poultry category at least once within the past 90 days.
Poultry Past Purchase › CPG › Meat Seafood Poultry: Users that have purchased Poultry in the Meat, Seafood & Poultry category at least once within the past 90 days.
Seafood Past Purchase › CPG › Meat Seafood Poultry: Users that have purchased Seafood in the Meat, Seafood & Poultry category at least once within the past 90 days.
Johnsonville Past Purchase › CPG › Meat Seafood Poultry › Bacon Sausages: Users that have purchased Johnsonville products in the last 90 days
CupsPlatesWares Past Purchase › CPG › Paper Plastics: Users that have purchased CupsPlatesWares in the Paper & Plastics category at least once within the past 90 days.
Pasta Mixes Past Purchase › CPG › Pasta Grains: Users that have purchased Pasta Mixes in the Pasta & Grains category at least once within the past 90 days.
Pasta Noodles Past Purchase › CPG › Pasta Grains: Users that have purchased Pasta Noodles in the Pasta & Grains category at least once within the past 90 days.
Cat Past Purchase › CPG › Pets: Users that have purchased cat products at least once within the past 90 days.
Dog Past Purchase › CPG › Pets: Users that have purchased dog products at least once within the past 90 days.
Cat Litter Past Purchase › CPG › Pets › Cat: Users that have purchased Cat Litter in the last 90 days
Wet Cat Food Past Purchase › CPG › Pets › Cat › Cat Food: Users that have purchased Wet Cat Food in the last 90 days
Dog Food Past Purchase › CPG › Pets › Dog: Users that have purchased Dog Food in the last 90 days
Cesar Past Purchase › CPG › Pets › Dog › Dog Food: Users that have purchased Cesar Dog Food in the last 90 days
Dry Dog Food Past Purchase › CPG › Pets › Dog › Dog Food: Users that have purchased Dry Dog Food in the last 90 days
Purina Past Purchase › CPG › Pets › Dog › Dog Food: Users that have purchased Purina Dog Food in the last 90 days
Royal Canin Past Purchase › CPG › Pets › Dog › Dog Food: Users that have purchased Royal Canin Dog Food in the last 90 days
Dried Beans Past Purchase › CPG › Produce: Users that have purchased Dried Beans in the Produce category at least once within the past 90 days.
Dried Fruit Past Purchase › CPG › Produce: Users that have purchased Dried Fruit in the Produce category at least once within the past 90 days.
Fresh Fruit Past Purchase › CPG › Produce: Users that have purchased Fresh Fruit in the Produce category at least once within the past 90 days.
Fresh Vegetables Past Purchase › CPG › Produce: Users that have purchased Fresh Vegetables in the Produce category at least once within the past 90 days.
Nuts Past Purchase › CPG › Produce: Users that have purchased Nuts in the Produce category at least once within the past 90 days.
Potatoes Past Purchase › CPG › Produce: Users that have purchased Potatoes in the Produce category at least once within the past 90 days.
Salad Toppers Past Purchase › CPG › Produce: Users that have purchased Salad Toppers in the Produce category at least once within the past 90 days.
Salads Prepackaged Past Purchase › CPG › Produce: Users that have purchased Salads Prepackaged in the Produce category at least once within the past 90 days.
Seeds Past Purchase › CPG › Produce: Users that have purchased Seeds in the Produce category at least once within the past 90 days.
Vegetables Past Purchase › CPG › Produce: Users that have purchased Vegetables in the Produce category at least once within the past 90 days.
Sunkist Past Purchase › CPG › Produce › Fruits: Users that have purchased Sunkist in the Produce category at least once within the past 90 days.
Chips Bagged Popcorn Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Chips or Bagged Popcorn in the Snacks, Cookies & Chips category at least once within the past 90 days.
Cookies Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Cookies in the Snacks, Cookies & Chips category at least once within the past 90 days.
Crackers Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Crackers in the Snacks, Cookies & Chips category at least once within the past 90 days.
Dips Spreads Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Dips in the Snacks, Cookies & Chips category at least once within the past 90 days.
Dual Snacks Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Dual Snacks in the Snacks, Cookies & Chips category at least once within the past 90 days.
Fruit Snacks Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Fruit Snacksin the Snacks, Cookies & Chips category at least once within the past 90 days.
Granola Bars Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Granola Bars in the Snacks, Cookies & Chips category at least once within the past 90 days.
Jerky Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Jerky in the Snacks, Cookies & Chips category at least once within the past 90 days.
Popcorn Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Popcorn in the Snacks, Cookies & Chips category at least once within the past 90 days.
Pretzels Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Pretzels in the Snacks, Cookies & Chips category at least once within the past 90 days.
Pudding Gelatin Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Pudding or Gelatin in the Snacks, Cookies & Chips category at least once within the past 90 days.
Refrigerated Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased any refrigerated product in the Snacks, Cookies & Chips category at least once within the past 90 days.
Rice Cakes Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Rice Cakes in the Snacks, Cookies & Chips category at least once within the past 90 days.
Snack Bars Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Snack Bars in the Snacks, Cookies & Chips category at least once within the past 90 days.
Snack Cakes Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Snack Cakes in the Snacks, Cookies & Chips category at least once within the past 90 days.
Trail Mixes Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Trail Mixes in the Snacks, Cookies & Chips category at least once within the past 90 days.
Keebler Past Purchase › CPG › Snacks Cookies Chips › Cookies: Users that have purchased Keebler cookies in the last 90 days
Nabisco Past Purchase › CPG › Snacks Cookies Chips › Cookies: Users that have purchased Nabisco cookies in the last 90 days
Pepperidge Farm Past Purchase › CPG › Snacks Cookies Chips › Cookies: Users that have purchased Pepperidge Farm products in the last 90 days
Chips Ahoy Past Purchase › CPG › Snacks Cookies Chips › Cookies › Nabisco: Users that have purchased Chips Ahoy cookies in the last 90 days
Clif Brand Past Purchase › CPG › Snacks Cookies Chips › Snack Bars: Users that have purchased Clif Brand bars in the last 90 days
Liqueur Past Purchase › CPG › Spirits: Users that have purchased liqueur in the Spirits category at least once within the past 90 days.
Ready To Drink Past Purchase › CPG › Spirits: Users that have purchased any ready-to-drink product in the Spirits category at least once within the past 90 days.
Rum Past Purchase › CPG › Spirits: Users that have purchased rum in the Spirits category at least once within the past 90 days.
Tequila Past Purchase › CPG › Spirits: Users that have purchased tequila in the Spirits category at least once within the past 90 days.
Vodka Past Purchase › CPG › Spirits: Users that have purchased vodka in the Spirits category at least once within the past 90 days.
Whisky Past Purchase › CPG › Spirits: Users that have purchased whiskey in the Spirits category at least once within the past 90 days.
1800 Tequila Past Purchase › CPG › Spirits › Tequila: Users that have purchased 1800 tequila at least once within the past 90 days.
Casamigos Past Purchase › CPG › Spirits › Tequila: Users that have purchased Casamigos tequila at least once within the past 90 days.
Cazadores Past Purchase › CPG › Spirits › Tequila: Users that have purchased Cazadores tequila at least once within the past 90 days.
Don Julio Past Purchase › CPG › Spirits › Tequila: Users that have purchased Don Julio tequila at least once within the past 90 days.
El Jimador Past Purchase › CPG › Spirits › Tequila: Users that have purchased El Jimador tequila at least once within the past 90 days.
Espolòn Past Purchase › CPG › Spirits › Tequila: Users that have purchased Espolòn tequila at least once within the past 90 days.
Hornitos Past Purchase › CPG › Spirits › Tequila: Users that have purchased Hornitos tequila at least once within the past 90 days.
Jose Cuervo Past Purchase › CPG › Spirits › Tequila: Users that have purchased Jose Cuervo tequila at least once within the past 90 days.
Patrón Past Purchase › CPG › Spirits › Tequila: Users that have purchased Patrón tequila at least once within the past 90 days.
Tito's Past Purchase › CPG › Spirits › Vodka: Users that have purchased Tito's in the last 90 days
Crown Royal Past Purchase › CPG › Spirits › Whisky: Users that have purchased Crown Royal whisky at least once within the past 90 days.
Evan Williams Past Purchase › CPG › Spirits › Whisky: Users that have purchased Evan Williams whisky at least once within the past 90 days.
Jack Daniel's Past Purchase › CPG › Spirits › Whisky: Users that have purchased Jack Daniel's whisky at least once within the past 90 days.
Jameson Past Purchase › CPG › Spirits › Whisky: Users that have purchased Jameson whisky at least once within the past 90 days.
Jim Beam Past Purchase › CPG › Spirits › Whisky: Users that have purchased Jim Beam whisky at least once within the past 90 days.
Maker's Mark Past Purchase › CPG › Spirits › Whisky: Users that have purchased Maker's Mark whisky at least once within the past 90 days.
Red Past Purchase › CPG › Wine: Users that have purchased any red wine at least once within the past 90 days.
Rose Past Purchase › CPG › Wine: Users that have purchased any rose wine at least once within the past 90 days.
Sparkling Past Purchase › CPG › Wine: Users that have purchased any sparkling wine at least once within the past 90 days.
White Wine Past Purchase › CPG › Wine: Users that have purchased any white wine at least once within the past 90 days.
Holland House Past Purchase › CPG › Wine › Red: Users that have purchased Holland House red wine at least once within the past 90 days.
Josh Cellars Past Purchase › CPG › Wine › Red: Users that have purchased Josh Cellars red wine at least once within the past 90 days.
Andre Past Purchase › CPG › Wine › Sparkling: Users that have purchased Andre sparkling wine at least once within the past 90 days.
Korbel Past Purchase › CPG › Wine › Sparkling: Users that have purchased Korbel sparkling wine at least once within the past 90 days.
Stella Rosa Past Purchase › CPG › Wine › Sparkling: Users that have purchased Stella Rossa sparkling wine at least once within the past 90 days.
Cupcake Past Purchase › CPG › Wine › White Wine: Users that have purchased Cupcake white wine at least once within the past 90 days.
Sutter Home Past Purchase › CPG › Wine › White Wine: Users that have purchased Sutter Home white wine at least once within the past 90 days.
Well Yes! Past Purchase › CPG › Wine › White Wine: Users that have purchased Well Yes white wine at least once within the past 90 days.
Deodorants Past Purchase › Health: Users that have purchased any product in the Deodorant category at least once within the past 90 days.
Diet Vitamins Past Purchase › Health: Users that have purchased any product in the Diet & Vitamins category at least once within the past 90 days.
Feminine Products Past Purchase › Health: Users that have purchased any product in the Feminine Products category at least once within the past 90 days.
First Aid Past Purchase › Health: Users that have purchased at a first aid product at least once within the past 90 days.
Health Wellness Past Purchase › Health: Users that have purchased any product in the Health & Wellness category at least once within the past 90 days.
Oral Care Past Purchase › Health: Users that have purchased any product in the oral care category at least once within the past 90 days.
Natrol Past Purchase › Health › Diet Vitamins: Users that have purchased Natrol Vitamins in the last 90 days
Band Aid Past Purchase › Health › First Aid: Users that have purchased Band Aid products in the last 90 days
Diet Nutrition Past Purchase › Health › Health Wellness: Users that have purchased Diet Nutrition in the Health & Wellness category at least once within the past 90 days.
First Aid Past Purchase › Health › Health Wellness: Users that have purchased First Aid in the Health & Wellness category at least once within the past 90 days.
Medicine Past Purchase › Health › Health Wellness: Users that have purchased Medicine in the Health & Wellness category at least once within the past 90 days.
Oral Care Past Purchase › Health › Health Wellness: Users that have purchased Oral Care in the Health & Wellness category at least once within the past 90 days.
Pain Reliever Past Purchase › Health › Health Wellness: Users that have purchased Pain Reliever in the Health & Wellness category at least once within the past 90 days.
Personal Care Past Purchase › Health › Health Wellness: Users that have purchased Personal Care in the Health & Wellness category at least once within the past 90 days.
Sunscreen Tanning Past Purchase › Health › Health Wellness: Users that have purchased Sunscreen Tanning in the Health & Wellness category at least once within the past 90 days.
Vision Care Past Purchase › Health › Health Wellness: Users that have purchased Vision Care in the Health & Wellness category at least once within the past 90 days.
Vitamins Oils Past Purchase › Health › Health Wellness: Users that have purchased Vitamins Oils in the Health & Wellness category at least once within the past 90 days.
Listerine Past Purchase › Health › Health Wellness › Oral Care: Users that have purchased Listerine in the last 90 days
Toilet Past Purchase › Health › Paper Plastics: Users that have purchased Toilet in the Paper & Plastics category at least once within the past 90 days.
Coupon Shoppers Past Purchase › Inflation Resistant: Users that have purchased using a Coupon at least once within the past 90 days.
Impulse Product Buyers Past Purchase › Inflation Resistant: Users that have purchased candy, gum, magazines, etc. at least once within the past 90 days.
Private Label Shoppers Past Purchase › Inflation Resistant: Users that have purchased Private Label products at least once within the past 90 days.
Over the Counter Medication Past Purchase › Pharma: Users who purchase over the counter medication.
Adult Incontinence Past Purchase › Pharma › Over the Counter Medication: Users that have purchased Adult Incontinence products in the last 90 days
Laxative Past Purchase › Pharma › Over the Counter Medication: Users that have purchased Laxative products in the last 90 days
Nasal Spray Past Purchase › Pharma › Over the Counter Medication: Users that have purchased Nasal Sprays in the last 90 days
Advil Past Purchase › Pharma › Over the Counter Medication › Cold Allergy Sinus: Users that have purchased Advil in the last 90 days
Anbesol Past Purchase › Pharma › Over the Counter Medication › Cold Allergy Sinus: Users that have purchased Anbesol in the last 90 days
Motrin Past Purchase › Pharma › Over the Counter Medication › Cold Allergy Sinus: Users that have purchased Motrin in the last 90 days
Orajel Past Purchase › Pharma › Over the Counter Medication › Cold Allergy Sinus: Users that have purchased Orajel in the last 90 days
Tylenol Past Purchase › Pharma › Over the Counter Medication › Cold Allergy Sinus: Users that have purchased Tylenol in the last 90 days
Vicks DayQuil Past Purchase › Pharma › Over the Counter Medication › Cold Allergy Sinus: Users that have purchased Vicks DayQuil in the last 90 days
Vicks NyQuil Past Purchase › Pharma › Over the Counter Medication › Cold Allergy Sinus: Users that have purchased Vicks NyQuil in the last 90 days
Apparel Past Purchase › Retail: Users that have purchased any product from an apparel store at least once within the past 90 days.
Craft Supplies Past Purchase › Retail: Users that have purchased any product in the Craft Supplies category at least once within the past 90 days.
Home Decor Past Purchase › Retail: Users that have purchased any product in the Home Decor category at least once within the past 90 days.
Home Improvement Past Purchase › Retail: Users that have purchased at a home improvement store at least once within the past 90 days.
Party Occasions Past Purchase › Retail: Users that have purchased party supplies at least once within the past 90 days.
Sporting Goods Past Purchase › Retail: Users that have purchased any product in the Sporting Goods category at least once within the past 90 days.
Toys Games Past Purchase › Retail: Users that have purchased any product in the Toys & Games category at least once within the past 90 days.
Men's Apparel Past Purchase › Retail › Apparel: Users that have purchased any men's product from an apparel store at least once within the past 90 days.
Women's Apparel Past Purchase › Retail › Apparel: Users that have purchased any women's product from an apparel store at least once within the past 90 days.
Coloring Past Purchase › Retail › Craft Supplies: Users that have purchased Coloring in the Craft Supplies category at least once within the past 90 days.
Crafts Past Purchase › Retail › Craft Supplies: Users that have purchased Crafts in the Craft Supplies category at least once within the past 90 days.
Painting Past Purchase › Retail › Craft Supplies: Users that have purchased Painting in the Craft Supplies category at least once within the past 90 days.
Sewing Past Purchase › Retail › Craft Supplies: Users that have purchased Sewing in the Craft Supplies category at least once within the past 90 days.
Kitchen Supplies Past Purchase › Retail › Home Decor: Users that have purchased Kitchen Supplies in the Home Decor category at least once within the past 90 days.
Hardware Past Purchase › Retail › Home Improvement: Users that have purchased at a hardware store at least once within the past 90 days.
Outdoor Play Past Purchase › Retail › Toys Games: Users that have purchased any Outdoor Play product in the Toys & Games category at least once within the past 90 days.
Pretend Play Past Purchase › Retail › Toys Games: Users that have purchased any Pretend Play products in the Toys & Games category at least once within the past 90 days.
Puzzles Board Games Past Purchase › Retail › Toys Games: Users that have purchased Puzzles & Board Games in the Toys & Games category at least once within the past 90 days.
Home and Family Predictive › GeoType Persona › Auto › Midsize Sedans › Intenders: Users of all ages, with middle to high income and large families. They are likely found in group settings like dine in restaurants, movie theatres and sports events. They are less likely to frequent discount stores or spend on travel
Retire-Budget-Fitness Predictive › GeoType Persona › Auto › Midsize Sedans › Intenders: Users who are ages 50+, who are retired with no children at home. They make entertainment focused purchases and can be found at movie theatres, museums, theme parks and fitness centers. They dine out at QSRs and are less likely to be found at retail stores
Middle Income Parents Predictive › GeoType Persona › Auto › Subcompact › Intenders: Users who are ages 35-50 with middle to high income and typically have kids. They frequent home stores, childrens clothing stores and fitness centers. They are less likely to be found at discount stores or QSRs
Old Flying Solo Predictive › GeoType Persona › Auto › Subcompact › Intenders: Users who are ages 50+ who are single with no kids, retired and have a lower income. They can be found at performing arts centers, libraries and museums. They are less likely to be found at QSRs and budget retail stores.
Up and Coming Predictive › GeoType Persona › Auto › Subcompact › Intenders: Users who are ages 18+ with mid-high income. They are or recently transitioned from part time to full time careers. They are frequently found at fitness centers and spend on memberships and entertainment. They are less likely to be found at QSRs.
Big Family Predictive › GeoType Persona › CPG › Beer, Wine & Spirits: Users who are ages 50+ with mid-high income who are married with many kids. They are likely found at specialty grocery stores, wine/liquor stores and book stores. They are big wine consumers, also spending on donations and communitiy improvements. They are less likely to be found at big box or discount stores.
Diverse Dedicated Predictive › GeoType Persona › CPG › Beer, Wine & Spirits: Users who are ages 35-50 with lower income and no kids. They are found at fast service restaurants, chain coffee shops, fitness centers and drinking establishments. They are less likely to be seen at big box retailers, and fast food restaurants.
Retired Relaxed Predictive › GeoType Persona › CPG › Beer, Wine & Spirits: Users who are ages 50+ with low-mid income who are retired. They are found at regular grocery stores, fitness centers, and convenience stores. They are value based shoppers and enjoy home based activities like baking and sewing. They are less likely to be found at big box stores and QSRs
Skillful Single Parents Predictive › GeoType Persona › CPG › Beer, Wine & Spirits: Users who are ages 21-50 with mid-income who are typically female and have kids. They are frequently found at tea and coffee shops, mid tier retailers and bars/full service restaurants. They are less likely to spend at discount stores or fast food restaurants
Well-Heeled Entrepreneurs Predictive › GeoType Persona › CPG › Beer, Wine & Spirits: Users who are ages 50+ with mid-high income who are married with kids. They are retired business owners and can be found at fast service restaurants, regular grocery stores and specialty fitness centers. They spend on high end electronics and pet supplies. They are less likely to be found at discount stores or fast food restaurants
Affluent Savers Predictive › GeoType Persona › CPG › Grocery: Users who are 35-65 years old, with a high income and have kids. They shop at regular grocery stores and dine out at fast casual restaurants. They look for value based products and are less likely to spend on travel or other outdoor activities
Casual & Blue Collar Predictive › GeoType Persona › CPG › Grocery: Users who are between the ages of 35 and 64, with a mid-level income and high school education. They are frequently found at discount stores, convenience stores and home-improvement stores. They dine at quick service and fast casual restaurants. They are less likely to spend time shopping or searching for deals
Empty Nesters Predictive › GeoType Persona › CPG › Grocery: Users who are ages 65+, with a low to medium income who are retired or close to retiring. They are found at regular grocery stores, drug stores, and home/home-improvement stores. They are budget travelers and spend time doing outdoor activities. They are not likely to be found at premium or luxury goods stores.
Established Professionals Predictive › GeoType Persona › CPG › Grocery: Users who are 45+, have a high to medium income, a college or graduate degree, and are mostly single with no kids. They are likely found at premium grocery-stores, fitness centers, aiports and hotels. They spend on travel, luxury vehicles and fashion. They are less likely to shop at budget or discount stores.
Family Providers Predictive › GeoType Persona › CPG › Grocery: Users who are 35-65 years old, with a medium income, kids and are typically female. They are found at grocery stores, wholesale stores, pharmacies, beauty stores and fitness centers. Their purchases are both quality and budget focused. They are less likely to engage in travel or other outings
Frugal Socialites Predictive › GeoType Persona › CPG › Grocery: Users who are ages 35+ with mid-income and typically don't have kids. They are found at budget and regular grocery stores, fast food restaurants, and retail outlets. They look for promotional or discounted items and are less likely to spend on health or wellness.
Healthy & Wealthy Predictive › GeoType Persona › CPG › Grocery: Users who are over 45 years old, with a very high income and a college or graduate degree who typically own a home and have a pet. They are found at premuim grocery stores, garden stores and most often fitness centers. They spend on travel, luxury vehicles and wellness. They are less likely to be found at discout stores or budget restaurants
Middle Age Handymen Predictive › GeoType Persona › CPG › Grocery: Users who are 35-55 years old, typically male, with a medium income. They visit wholesale/membership stores or regular grocery stores. They typically make purchases centered around home improvement and at auto parts stores. They are not likely to be found at high price clothing stores or outlet
Snowbirds Predictive › GeoType Persona › CPG › Grocery: Users who are age 65+, with a high income and no kids. They typically have pets and can be found at local grocery stores home improvement stores and dining at both QSRs and fast casual restaurants. They shop for home items and outdoor sporting goods like hunting, fishing and golf. They ocassionally travel and are less likely to be found at fitness centers
Traveling Professionals Predictive › GeoType Persona › CPG › Grocery: Users who are ages 35-64, with a high income and a college or graduate degree and have kids. They are often found at hotels, airports, QSRs and chain coffee shops. They are looking for higher quality and budget purchases, focused on wellness and electronics. They are less frequently seen at grocery stores
Value Seekers Predictive › GeoType Persona › CPG › Grocery: Users of all ages, typically with a low income and a high-school or technical education. They are found at budget grocery stores, QSRs and discount clothing stores. Their purchases are focused on necessecities and look for the cheaper option. They are not likely to spend on home improvement, travel or other activities
Empty Nester Predictive › GeoType Persona › Restaurants: Users who are ages 65+ with no kids and a low to medium income, who are retired with no kids at home. They are frequently found at QSRs, hardware stores and home centers. They make DIY and home improvement focused purchases and are less likely to be seen at fitness centers.
Family Caterer Predictive › GeoType Persona › Restaurants: Users who are ages 45-54, with a mid-high income who are married with kids. They are frequent travelers and can be found at wine stores, childrens apparel, home-improvement stores, and sporting goods stores. They do frequent take out at QSRs and are likely to shop where the promotions are.
Family Convenience Predictive › GeoType Persona › Restaurants: Users who are ages 35-54 with a low income and have kids. They are often found at QSRs, wholesale clubs, dollar stores and convenience stores. Their purchases are focused on necessities and value based products. They are less likely to spend on travel or other activities
Fast Foodie Predictive › GeoType Persona › Restaurants: Users who are ages 45-74 with a college or graduate degree, who have kids. They can be found at premium or specialty grocery stores, home and furniture stores and high quality QSRs. They spend on travel, spectator sports and other sports activities. They are less likely to be found at convenience stores or full service restaurants
Happy Hour Enthusiast Predictive › GeoType Persona › Restaurants: Users who are ages 25-54 with a lower income and kids. They can be found at full service restaurauts, liquor stores and fitness centers. They travel often but are less likely to be found at convenience stores or QSRs
Last Minute Diners Predictive › GeoType Persona › Restaurants: Users who are ages 25-54 with mid-low income and kids. They frequent libraries and bookstores, liquor stores, and regular grocery stores. They are not focused on wellness or frequently found at fitness centers. They have a higher affinity for reading and video games
Lean and Green Predictive › GeoType Persona › Restaurants: Users who are ages 45-54 of all income levels who typically have kids. They frequent fast casual restaurants, natural grocery stores and fitness centers. They spend across luxury vehicles and cookware stores. They are less likely to spend on travel or frequent QSRs
Out and About Predictive › GeoType Persona › Restaurants: Users who are ages 35-54, with mid-low income and kids. They can be found at dollar stores, QSRs, wine/liquor stores and convenience stores. Their purchases are more family focused and are less likely to spend on travel, at coffee shops or on entertainment.
Wealthy Indulgers Predictive › GeoType Persona › Restaurants: Users who are ages 45-75 who are college educated with mid-high income. They are frequent travelers and can be found at QSRs and coffee shops. Their purchases are hobby focused, like golf, luxury vehicles and entertainment. They are less likely to spend at or frequent fitness centers or grocery stores.
Weekend Family Dinners Predictive › GeoType Persona › Restaurants: Users who are 55+ with a low-income who are retired. They are typically found at family style restaurants and coffee shops. They shop for used merchandise and gardening supplies and spend on travel and wine. They are less likely to be found at wholesale stores or home improvement stores.
Wine and Dine Predictive › GeoType Persona › Restaurants: Users who are ages 45+, with a mid-high income, and are college educated professionals. They are frequently found at wine stores and full service restaurants. They spend on luxury vehicles, domestic travel and wellness. They are less likely to visit wholesale clubs, discount stores or home improvement stores
Senior Discount Predictive › GeoType Persona › Restaurants › Weekend Family Dinners: Users who are 55+ with low income who are retired. They frequent gardening stores, wholesale clubs and full service restaurants. They typically spend at discount stores and buy used merchandise. They are less likely to spend on travel or fitness or visit wine stores.
Affluent Vacationers Predictive › GeoType Persona › Retail › Lifestyles: Users who are ages 45-74 with a high income and are married with kids. They are homeowners and frequent travelers. They can be found at premium grocery stores, wine/liquor stores, fitness centers and airports/hotels. They spend at high end retailers, invest in stocks and luxury vehicles. They are not likely to be found at discount stores or dining.
Business Travelers Predictive › GeoType Persona › Retail › Lifestyles: Users who are ages 45-74, with mid-income who are married with kids and pets. They are frequent travelers and can be found at mid-tier hotels, fast casual restaurants, chain coffee shops and various golf courses. They are less likely to be seen at QSRs and discount stores.

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