InMarket Syndicated Audience Segments

Chicken Nuggets CPG Weekly Transactions › Fully Cooked Meat › Chicken › Tender Nugget Fingers: This segment targets consumers who have purchased chicken nuggets, which are bite-sized pieces of deboned chicken meat that are breaded or battered and then deep-fried or baked for a quick and convenient meal or snack. Applicable use cases include driving brand loyalty for frozen food manufacturers, cross-selling complementary products like dipping sauces or side dishes, and targeting time-constrained households. The lookback window for this segment is the last seven days.
Chili No Beans CPG Weekly Transactions › Fully Cooked Meat › Chili: This segment targets consumers who have purchased "Chili No Beans," a fully cooked meat product consisting of a hearty blend of ground meat and savory spices in a rich tomato-based sauce, specifically excluding legumes. Applicable use cases include marketing to busy households for quick dinner options, targeting sports fans for game-day snack preparation, and cross-selling with complementary items like shredded cheese, sour cream, or hot dog buns. The lookback window for this segment is the last seven days.
Chili With Beans CPG Weekly Transactions › Fully Cooked Meat › Chili: This segment targets consumers who have purchased fully cooked chili with beans, a convenient and protein-rich meal option featuring a savory blend of meat, beans, and spices. Applicable use cases include driving brand loyalty through targeted offers, cross-selling with complementary items like shredded cheese, sour cream, or cornbread, and promoting it as a quick meal solution for busy families or social gatherings. The lookback window for this segment is the last seven days.
Fully Cooked Homestyle Meatballs CPG Weekly Transactions › Fully Cooked Meat › Meatball: This segment targets consumers who have purchased fully cooked homestyle meatballs, which are pre-seasoned and prepared meat products typically made from a blend of proteins like beef, pork, or turkey. Applicable use cases include marketing to busy families for easy weeknight dinners like spaghetti and meatballs or meatball subs, targeting party planners for effortless appetizers served with dipping sauces, and cross-selling with pasta, marinara sauce, or frozen sides. The lookback window for this segment is the last seven days.
Pasta CPG Weekly Transactions › Grains Pasta: This segment targets consumers who have purchased pasta, including various dry and fresh varieties such as spaghetti, penne, and noodles made from durum wheat or other grains. Applicable use cases include marketing pasta sauces and seasonings, targeting families for quick meal solutions, and cross-selling with ingredients like olive oil, garlic, and fresh vegetables. The lookback window for this segment is the last seven days.
Basic Conditioner CPG Weekly Transactions › Hair Care › Conditioner: This segment targets consumers who have purchased basic hair conditioner, a standard rinse-out hair care product designed to hydrate, detangle, and improve the texture of hair after shampooing. Applicable use cases include driving brand loyalty for value or mainstream hair care brands, cross-selling with matching shampoos or styling products, and targeting shoppers for routine household replenishment. The lookback window for this segment is the last seven days.
Women CPG Weekly Transactions › Hair Care › Hair Coloring: This segment targets female consumers who have purchased hair coloring products, including permanent, semi-permanent, and temporary dyes designed for at-home application or professional results. Applicable use cases include promoting home hair color kits, cross-selling hair nourishment and color-prolonging treatments, and targeting users for salon service advertisements. The lookback window for this segment is the last seven days.
Permanent Hair Color CPG Weekly Transactions › Hair Care › Hair Coloring › Women: This segment targets consumers who have purchased permanent hair color products designed for women, which are long-lasting hair dyes used to provide full gray coverage or achieve a lasting color transformation by chemically altering the hair's natural pigment. Applicable use cases include targeting shoppers for color-safe hair care maintenance products like specialized shampoos and conditioners, promoting root touch-up kits for use between full colorings, and marketing to DIY enthusiasts seeking professional-grade results at home. The lookback window for this segment is the last seven days.
Women CPG Weekly Transactions › Hair Care › Hair Spray: This segment targets consumers who have recently purchased women's hair spray products, including aerosol and pump hairsprays for styling and holding hair in place. Use cases include promoting hair spray brands to women who regularly style their hair, advertising flexible-hold and strong-hold hair spray products to styling-focused consumers, and reaching women who purchase hair care and styling products regularly. The lookback window for this segment is the last seven days.
Basic Shampoo CPG Weekly Transactions › Hair Care › Shampoo: This segment targets consumers who have purchased basic shampoo, an essential hair care product designed to cleanse the hair and scalp by removing oils, dirt, and environmental pollutants. Applicable use cases include driving brand loyalty for daily-use personal care brands, cross-selling with conditioners or styling aids, and targeting budget-conscious shoppers for routine household replenishment. The lookback window for this segment is the last seven days.
Hair Styling CPG Weekly Transactions › Hair Care › Styling Products: This segment targets consumers who have recently purchased hair styling products, including mousses, pomades, waxes, gels, and creams used to style, shape, and finish hair. Use cases include promoting hair styling product brands to style-conscious consumers, advertising specialized hair styling solutions to men and women with diverse hair types, and reaching consumers who invest regularly in hair care and grooming products. The lookback window for this segment is the last seven days.
Body CPG Weekly Transactions › Hand Body Lotion: This segment targets consumers who have purchased body lotions and moisturizers, which are topical formulations designed to hydrate the skin, improve barrier function, and manage rough or bumpy textures. Applicable use cases include marketing to individuals with seasonal dryness during winter months, promoting specialized formulas for sensitive or aging skin, and driving brand loyalty through 24-hour hydration claims. The lookback window for this segment is the last seven days.
Oral Care CPG Weekly Transactions › Health Wellness: This segment targets consumers who have recently purchased oral care products, including toothbrushes, toothpaste, mouthwash, and dental floss, in the health and wellness category. Use cases include promoting oral care brands to health-focused consumers who invest in dental hygiene, advertising electric toothbrushes and whitening products to oral health-conscious shoppers, and reaching households that regularly purchase a full range of dental care products. The lookback window for this segment is the last seven days.
Aerosol Air Freshener CPG Weekly Transactions › Home Air Freshener › Instant Action Sprays: This segment targets consumers who have purchased aerosol air fresheners, which are designed to provide immediate odor neutralization and fragrance in various rooms throughout the home. Applicable use cases include promoting new seasonal scent launches, driving brand loyalty for household air care products, and cross-selling with other home cleaning or guest-preparation items. The lookback window for this segment is the last seven days.
Scented Gel Air Fresheners CPG Weekly Transactions › Home Air Freshener › Scented Gels Solids: This segment targets consumers who have recently purchased scented gel and solid home air freshener products, including plug-in gel fresheners, solid air freshener discs, and similar slow-release home fragrance products. Use cases include promoting home air freshener brands to consumers focused on maintaining a fresh-smelling home environment, advertising new scents and seasonal fragrances to existing air freshener buyers, and reaching homeowners and renters who regularly purchase home fragrance products. The lookback window for this segment is the last seven days.
Scented Oil Refills CPG Weekly Transactions › Home Air Freshener › Scented Oil Plug Ins: This segment targets consumers who have purchased scented oil refills, which are concentrated fragrance oils used in electric plug-in warmers to provide consistent and long-lasting aroma throughout various rooms in a home. Applicable use cases include marketing to consumers for home ambiance enhancement, targeting shoppers for seasonal fragrance transitions, and cross-selling with other household essentials or home decor items. The lookback window for this segment is the last seven days.
Scented Wax Melts CPG Weekly Transactions › Home Air Freshener › Scented Wax › Scented Wax Refills: This segment targets consumers who have purchased scented wax melts, which are flameless, wickless pieces of scented wax designed to be melted in an electric or tealight warmer to release fragrance. Applicable use cases include promoting complementary wax warmers and seasonal scent collections, cross-selling other home fragrance products like plug-in air fresheners and candles, and targeting home decor enthusiasts for seasonal or holiday scent campaigns. The lookback window for this segment is the last seven days.
Disinfectant Spray CPG Weekly Transactions › Household Cleaner and Supply › Aerosol Disinfectants › Antibacterial: This segment targets consumers who have purchased disinfectant spray, an antibacterial household cleaner designed to kill germs, viruses, and bacteria on hard, non-porous surfaces. Applicable use cases include targeting health-conscious families during cold and flu season, marketing to pet owners for surface sanitization, and promoting deep-cleaning supplies to individuals moving into new homes. The lookback window for this segment is the last seven days.
Toilet Bowl Cleaner CPG Weekly Transactions › Household Cleaner and Supply › Bathroom Cleaners › In Bowl Toilet Cleaners: This segment targets consumers who have purchased toilet bowl cleaner, which are specialized cleaning agents formulated to dissolve lime scale, remove tough stains, and eliminate bacteria within the toilet bowl to maintain a sanitary bathroom environment. Applicable use cases include promoting brand loyalty among frequent cleaners, cross-selling with other bathroom essentials like air fresheners or scrubbing brushes, and marketing value packs for household replenishment. The lookback window for this segment is the last seven days.
Disinfecting Wipes CPG Weekly Transactions › Household Cleaner and Supply › Multi Purpose Cleaners › Antibacterial: This segment targets consumers who have purchased disinfecting wipes, which are pre-moistened, disposable cloths treated with antibacterial and antiviral chemicals designed to kill 99.9% of germs on hard, non-porous surfaces. Applicable use cases include promoting complementary household cleaning and disinfecting products, cross-selling hand sanitizers and surface sprays, and targeting health-conscious households during cold and flu season campaigns. The lookback window for this segment is the last seven days.
Lemon Scent Disinfecting Wipes CPG Weekly Transactions › Household Cleaner and Supply › Multi Purpose Cleaners › Antibacterial: This segment targets consumers who have purchased lemon-scented disinfecting wipes, which are pre-moistened antibacterial cloths designed to kill 99.9% of bacteria and viruses on hard, non-porous surfaces. Applicable use cases include promoting complementary household cleaning products like multi-surface sprays and paper towels, cross-selling other disinfecting formats like aerosol sprays or refillable dispensers, and targeting hygiene-conscious households for seasonal cleaning campaigns. The lookback window for this segment is the last seven days.
All Purpose Cleaner CPG Weekly Transactions › Household Cleaner and Supply › Multi Purpose Cleaners › Regular: This segment targets consumers who have purchased all-purpose cleaners, which are versatile household products designed to clean and sanitize a wide variety of surfaces including countertops, floors, and appliances. Applicable use cases include driving brand loyalty for cleaning supplies, cross-selling related items like sponges and microfiber cloths, or promoting value-sized refills. The lookback window for this segment is the last seven days.
Food Storage CPG Weekly Transactions › Household Essentials: This segment targets consumers who have purchased food storage products within the household essentials category, including items such as plastic containers, reusable silicone bags, glass jars, and food wraps designed to keep food fresh and organized. Applicable use cases include targeting meal preppers and families looking for kitchen organization solutions, promoting seasonal food preservation products, and cross-selling with fresh groceries or leftovers-related campaigns. The lookback window for this segment is the last seven days.
Laundry CPG Weekly Transactions › Household Essentials: This segment targets consumers who have recently purchased laundry care products through household essentials channels, including laundry detergents, fabric softeners, and stain removers. Use cases include promoting laundry detergent brands to high-frequency laundry households, advertising specialty stain treatment and fabric care products to consumers focused on garment longevity, and reaching households with regular laundry product purchases. The lookback window for this segment is the last seven days.
Office Supplies CPG Weekly Transactions › Household Essentials: This segment targets consumers who have purchased office supplies, which include essential items for home offices, school, or personal organization, such as pens, notebooks, folders, and mailing materials. Applicable use cases include targeting parents during back-to-school seasons, marketing to remote workers for home office replenishment, or cross-selling organizational tools and stationery. The lookback window for this segment is the last seven days.
Paper Plastic Goods CPG Weekly Transactions › Household Essentials: This segment targets consumers who have purchased paper and plastic goods, which include essential household items such as paper towels, toilet paper, facial tissues, napkins, trash bags, and food storage solutions like plastic wrap and sandwich bags. Applicable use cases include driving brand loyalty for staple products, cross-selling with household cleaning agents, and targeting shoppers for bulk-purchase promotions or seasonal hosting needs. The lookback window for this segment is the last seven days.
Frozen Fruit Juice - Ice Cubes CPG Weekly Transactions › Ice: This segment targets consumers who have purchased ice cubes, typically found in the frozen fruit and juice or dedicated ice sections, which are used for cooling drinks, filling coolers, and other home utility needs. Applicable use cases include targeting consumers preparing for social events or holidays, marketing to households during peak summer months for hydration needs, and cross-selling with party supplies, alcoholic beverages, or soft drinks. The lookback window for this segment is the last seven days.
Disinfecting Bleach CPG Weekly Transactions › Laundry Care › Bleach › Chlorine: This segment targets consumers who have purchased disinfecting bleach, a chlorine-based liquid primarily composed of sodium hypochlorite known for its powerful whitening and antimicrobial properties. Applicable use cases include promoting laundry whitening agents, marketing deep-cleaning supplies for bathrooms and kitchens, and driving seasonal sales for household sanitization. The lookback window for this segment is the last seven days.
Liquid Fabric Softener CPG Weekly Transactions › Laundry Care › Fabric Softeners › Liquid: This segment targets consumers who have purchased liquid fabric softener, a laundry additive used to soften clothes, reduce static cling, and add a pleasant scent during the rinse cycle of a washing machine. Applicable use cases include promoting new fragrance lines, concentrated formulas, or eco-friendly alternatives, as well as cross-selling with laundry detergents and other fabric care products. The lookback window for this segment is the last seven days.
Dryer Sheets CPG Weekly Transactions › Laundry Care › Fabric Softeners › Sheet: This segment targets consumers who have purchased dryer sheets, which are fabric softener products designed to reduce static cling, soften clothes, and add a fresh scent during the tumble drying process. Applicable use cases include promoting laundry detergents and liquid softeners, marketing new fragrance lines, and driving brand loyalty through seasonal offers. The lookback window for this segment is the last seven days.
Laundry Sanitizer CPG Weekly Transactions › Laundry Care › In Wash Treatments › Performance Additive: This segment targets consumers who have purchased laundry sanitizer, a bleach-free antimicrobial additive designed to kill 99.9% of bacteria and viruses that standard detergents may leave behind. Applicable use cases include promoting complementary laundry care products like detergents and fabric softeners, cross-selling other household hygiene and cleaning essentials, and targeting health-conscious households for wellness or allergy-awareness campaigns. The lookback window for this segment is the last seven days.
In Wash Scent Booster Beads CPG Weekly Transactions › Laundry Care › In Wash Treatments › Scent Booster: This segment targets consumers who have purchased in-wash scent booster beads, which are small, dissolvable crystals added directly to the washing machine drum to provide long-lasting fragrance to laundry. Applicable use cases include targeting households looking to maintain long-term freshness for stored seasonal bedding, marketing to fitness enthusiasts for gym apparel, or cross-selling with premium detergents and fabric softeners. The lookback window for this segment is the last seven days.
Liquid CPG Weekly Transactions › Laundry Care › Laundry Detergent: This segment targets consumers who have purchased liquid laundry detergent, a concentrated cleaning agent designed to remove stains, dirt, and odors from clothing and linens during the washing process. Applicable use cases include targeting households for weekly grocery replenishment, marketing premium or eco-friendly detergent brands to health-conscious consumers, and cross-selling with fabric softeners or laundry additives. The lookback window for this segment is the last seven days.
Laundry Detergent Pods CPG Weekly Transactions › Laundry Care › Laundry Detergent › Unit Dose: This segment targets consumers who have purchased laundry detergent pods, which are convenient, pre-measured unit doses of concentrated detergent designed for use in both standard and high-efficiency washing machines. Applicable use cases include targeting busy households and professionals seeking time-saving laundry solutions, promoting to apartment dwellers or college students who use communal laundry facilities, and cross-selling with fabric softeners or dryer sheets. The lookback window for this segment is the last seven days.
LED CPG Weekly Transactions › Lighting › Light Bulbs: This segment targets consumers who have purchased LED light bulbs, which are high-efficiency, solid-state lighting products that use semiconductors to produce illumination. Applicable use cases include promoting energy-saving home upgrades, targeting long-term maintenance reduction for businesses, and cross-selling smart home integration products. The lookback window for this segment is the last seven days.
Packaged Deli Meats - Ham CPG Weekly Transactions › Lunchmeat: This segment targets consumers who have purchased packaged deli ham, a versatile and ready-to-eat lunchmeat known for its savory flavor and convenience. Applicable use cases include targeting parents for school lunchbox essentials, promoting complementary items like sliced cheese, artisan breads, and condiments for sandwiches, or marketing it as a quick protein addition for salads and breakfast omelets. The lookback window for this segment is the last seven days.
Bologna CPG Weekly Transactions › Lunchmeat › Packaged Lunchmeat: This segment targets consumers who have purchased bologna, a popular cooked, smoked sausage made of cured beef, pork, or a mixture of both. Applicable use cases include targeting families for back-to-school lunch preparation, promoting budget-friendly meal solutions for busy professionals, and cross-selling with complementary items like sliced bread, mustard, and cheese. The lookback window for this segment is the last seven days.
Black Forest Ham Lunchmeat CPG Weekly Transactions › Lunchmeat › Packaged Lunchmeat › Ham: This segment targets consumers who have purchased Black Forest Ham Lunchmeat, a lean and savory deli meat known for its distinct dark edge and smoky flavor profile achieved through traditional curing and smoking processes. Applicable use cases include promoting high-protein snack options, driving repeat purchases for sandwich and meal preparation, or cross-selling complementary items like specialty cheeses and whole-grain breads. The lookback window for this segment is the last seven days.
Honey Ham CPG Weekly Transactions › Lunchmeat › Packaged Lunchmeat › Ham: This segment targets consumers who have purchased Honey Ham, which is a popular variety of packaged lunchmeat characterized by its sweet and savory flavor resulting from a honey-based cure or glaze. Applicable use cases include targeting families for school lunch preparation, promoting ingredients for party platters and picnic baskets, and cross-selling with complementary items like specialty breads, cheeses, and condiments. The lookback window for this segment is the last seven days.
Pepperoni Slices CPG Weekly Transactions › Lunchmeat › Packaged Lunchmeat › Pepperoni: This segment targets consumers who have purchased pepperoni slices, a popular variety of cured, spicy Italian-American dry sausage made from beef and pork. Applicable use cases include targeting home cooks for pizza toppings and sandwich assembly, marketing to hosts for charcuterie boards and party platters, and cross-selling with refrigerated dough, cheeses, and Italian-style condiments. The lookback window for this segment is the last seven days.
Hard Salami CPG Weekly Transactions › Lunchmeat › Packaged Lunchmeat › Salami: This segment targets consumers who have purchased Hard Salami, a firm, dry-cured sausage made from a blend of beef and pork that is seasoned with garlic and spices. Applicable use cases include promoting high-quality charcuterie components, marketing convenience snacks for lunchboxes, and cross-selling with specialty cheeses, crackers, or artisanal breads. The lookback window for this segment is the last seven days.
Oven Roasted Turkey Breast CPG Weekly Transactions › Lunchmeat › Packaged Lunchmeat › Turkey: This segment targets consumers who have purchased oven-roasted turkey breast within the packaged lunchmeat category. Applicable use cases include promoting complementary sandwich ingredients like sliced bread, cheese, and condiments, cross-selling other deli meats or lunchmeat varieties, and targeting families for back-to-school lunchbox or weeknight meal prep campaigns. The lookback window for this segment is the last seven days.
Mini Marshmallows CPG Weekly Transactions › Marshmallows: This segment targets consumers who have purchased mini marshmallows, which are small, soft, and airy sugar-based confections that serve as a versatile pantry staple for baking, topping, and snacking. Applicable use cases include targeting home bakers for seasonal dessert preparation, marketing to families for use in cereal treats or hot cocoa, and cross-selling with chocolate and graham crackers for outdoor campfire activities. The lookback window for this segment is the last seven days.
Hazelnut Dip CPG Weekly Transactions › Meal Combos › Crackers - Crackers Dip: This segment targets consumers who have purchased hazelnut dip cracker and dip combinations, which are convenient, pre-packaged snack kits featuring crispy crackers paired with a creamy, sweet hazelnut cocoa spread. Applicable use cases include targeting parents for school lunchbox additions, marketing to commuters and travelers for a quick energy boost, and cross-selling with other sweet or savory snack packs. The lookback window for this segment is the last seven days.
Ham and Cheese Meal Kit CPG Weekly Transactions › Meal Combos › Lunch Combos: This segment targets consumers who have purchased Ham and Cheese Meal Kits, which are convenient, pre-packaged lunch combinations typically featuring sliced ham, cheese, crackers, and a small snack or dessert. Applicable use cases include targeting parents for school lunch preparation, marketing to on-the-go professionals for quick mid-day meals, and cross-selling with beverages or additional fresh fruit. The lookback window for this segment is the last seven days.
Nachos CPG Weekly Transactions › Meal Combos › Lunch Combos: This segment targets consumers who have purchased nacho-themed lunch combos, which are convenient, pre-packaged meal kits typically featuring tortilla chips, cheese dip, and salsa. Applicable use cases include targeting parents for easy school lunch solutions, marketing to busy professionals seeking a quick mid-day meal, and promoting portable snacks for travel or outdoor activities. The lookback window for this segment is the last seven days.
Pepperoni Pizza Lunch Kit CPG Weekly Transactions › Meal Combos › Lunch Combos: This segment targets consumers who have purchased pepperoni pizza lunch kits, which are convenient, pre-packaged meal sets typically containing pizza crusts, tomato sauce, mozzarella cheese, and pepperoni slices for easy assembly. Use cases include promoting complementary snacks and beverages, targeting parents for school lunch preparation, and reaching shoppers interested in convenient, portion-controlled meals. The lookback window for this segment is the last seven days.
Lunch Combos CPG Weekly Transactions › Meal Combos › Lunch Snacks - Lunchables: This segment targets consumers who have purchased Lunchables Lunch Combos, which are pre-packaged, portable meal kits typically featuring a combination of crackers, deli meats, cheeses, and a small dessert or drink. Applicable use cases include targeting busy parents for back-to-school campaigns, promoting multi-pack discounts for household stocking, or cross-selling complementary juice and snack products. The lookback window for this segment is the last seven days.
Assorted Dairy Snack Combos CPG Weekly Transactions › Meal Combos › Lunch Snacks - Other Lunch Snack Combinations: This segment targets consumers who have purchased assorted dairy snack combinations, such as pre-packaged lunch kits featuring cheese cubes, string cheese, yogurt parfaits, or cottage cheese paired with crackers, fruit, or nuts. Applicable use cases include marketing to busy professionals seeking quick office lunches, targeting parents for nutritious school lunchbox solutions, and promoting these products as "power snacks" for active individuals needing sustained energy between meals. The lookback window for this segment is the last seven days.
Assorted Deli Snack Combos CPG Weekly Transactions › Meal Combos › Lunch Snacks - Other Lunch Snack Combinations: This segment targets consumers who have purchased assorted deli snack combos, which typically consist of pre-portioned pairings of deli meats, cheeses, crackers, and sometimes nuts or sweets. Applicable use cases include targeting parents for school lunchbox additions, marketing to on-the-go professionals for convenient office snacks, and promoting variety packs for travel or outdoor activities. The lookback window for this segment is the last seven days.
Assorted Dairy Snack Combos CPG Weekly Transactions › Meal Combos › Snack Combos: This segment targets consumers who have recently purchased assorted dairy-based snack combo packs, including cheese and cracker combos, dip and chip combos, and similar convenience snack pairings featuring dairy components. Use cases include promoting snack combo brands to on-the-go snackers and lunchbox buyers, advertising dairy snack combos as a convenient high-protein snack for consumers of all ages, and reaching consumers who regularly purchase portion-controlled snack pack assortments. The lookback window for this segment is the last seven days.
Bacon and Sausages CPG Weekly Transactions › Meat Seafood Poultry: This segment targets consumers who have purchased bacon and sausages, which are popular cured or processed meat products commonly served as breakfast staples or used as savory additions to a variety of dishes. Applicable use cases include targeting shoppers for morning meal solutions, marketing to families for weekend brunches, and cross-selling with complementary items like eggs, bread, or grilling supplies. The lookback window for this segment is the last seven days.
Beef CPG Weekly Transactions › Meat Seafood Poultry: This segment targets consumers who have purchased beef, which is a nutrient-dense red meat available in various cuts such as steaks, roasts, and ground beef. Applicable use cases include promoting grilling essentials and marinades, driving brand loyalty for specific meat providers, or cross-selling complementary side dishes and red wines for dinner occasions. The lookback window for this segment is the last seven days.
Poultry CPG Weekly Transactions › Meat Seafood Poultry: This segment targets consumers who have purchased poultry products, including fresh or frozen chicken and turkey. Applicable use cases include promoting complementary products like marinades and seasonings, or targeting shoppers for healthy meal planning and seasonal holiday cooking. The lookback window for this segment is the last seven days.
Regular Plain CPG Weekly Transactions › Milk Dairy Alternative › Almond Milk: This segment targets consumers who have purchased regular, unflavored almond milk, a dairy-free beverage made from ground almonds and water. Use cases include promoting plant-based dairy alternatives, targeting health-conscious and lactose-intolerant shoppers, and cross-selling with cereal, coffee, and smoothie ingredients. The lookback window for this segment is the last seven days.
Vanilla CPG Weekly Transactions › Milk Dairy Alternative › Almond Milk: This segment targets consumers who have purchased vanilla almond milk, a plant-based dairy alternative made from ground almonds and water, characterized by its creamy texture and sweet vanilla flavor. Applicable use cases include targeting health-conscious shoppers for daily grocery needs, marketing to consumers with dairy sensitivities, and cross-selling with coffee, granola, or smoothie ingredients. The lookback window for this segment is the last seven days.
Whole CPG Weekly Transactions › Milk Products › Cow's Milk: This segment targets consumers who have purchased Whole Milk, a nutrient-rich dairy product containing approximately 3.25% milkfat. Applicable use cases include marketing to families for early childhood nutrition, targeting home bakers for rich dessert recipes, and cross-selling with breakfast items like cereal or coffee. The lookback window for this segment is the last seven days.
1 Lowfat Milk CPG Weekly Transactions › Milk Products › Cow's Milk › 1 Percent: This segment targets consumers who have purchased 1% low-fat milk, a dairy staple that offers a lower fat content while providing essential nutrients such as calcium, protein, and Vitamin D. Applicable use cases include targeting health-conscious families for routine replenishment, promoting breakfast pairings like granola or oatmeal, and cross-selling with baking ingredients. The lookback window for this segment is the last seven days.
Great Value 1 Low Fat Chocolate Milk CPG Weekly Transactions › Milk Products › Cow's Milk › 1 Percent: This segment targets consumers who have purchased Great Value 1% Low Fat Chocolate Milk, a creamy and flavorful dairy beverage that combines the nutritional benefits of low-fat milk with a classic chocolate taste. Applicable use cases include promoting it as a post-workout recovery drink due to its protein and carbohydrate content, marketing it as a convenient addition to school lunches, or cross-selling with breakfast items and snacks. The lookback window for this segment is the last seven days.
2 Reduced Fat Milk CPG Weekly Transactions › Milk Products › Cow's Milk › 2 Percent: This segment targets consumers who have purchased 2% reduced fat milk, a versatile dairy staple that provides a balance of creamy flavor and essential nutrients like protein, calcium, and Vitamin D with 37% less fat than whole milk. Applicable use cases include marketing to health-conscious families for everyday meal consumption, targeting breakfast enthusiasts for use in cereal or smoothies, and promoting it as a lighter substitute for whole milk in cooking and baking recipes. The lookback window for this segment is the last seven days.
Fat Free Milk CPG Weekly Transactions › Milk Products › Cow's Milk › Fat Free: This segment targets consumers who have purchased fat-free milk, a dairy staple that has had all of the cream removed to provide a high-protein, calcium-rich beverage with zero grams of fat. Applicable use cases include targeting fitness enthusiasts for post-workout nutrition, marketing to families focused on heart-healthy dietary choices, and cross-selling with breakfast cereals or healthy baking ingredients. The lookback window for this segment is the last seven days.
Chocolate Milk CPG Weekly Transactions › Milk Products › Cow's Milk › Whole: This segment targets consumers who have purchased whole chocolate milk, a nutrient-dense and flavorful dairy beverage that combines the creamy texture of whole milk with the sweet taste of cocoa. Applicable use cases include targeting families for school lunch preparation, marketing to fitness enthusiasts for post-workout muscle recovery, and promoting as a versatile ingredient for desserts or seasonal beverages. The lookback window for this segment is the last seven days.
Lactaid Lactose Free 2 Reduced Fat Milk CPG Weekly Transactions › Milk Products › Lactose Reduced Free Milk › 2 Percent: This segment targets consumers who have purchased Lactaid Lactose Free 2% Reduced Fat Milk, which is 100% real dairy milk that has been treated with lactase enzymes to break down lactose for easier digestion. Applicable use cases include targeting health-conscious shoppers looking for digestive-friendly dairy, marketing to families with lactose-intolerant members for daily consumption, and promoting the product as a versatile ingredient for lactose-free cooking and baking. The lookback window for this segment is the last seven days.
Lactose Free 2 Reduced Fat Milk CPG Weekly Transactions › Milk Products › Lactose Reduced Free Milk › 2 Percent: This segment targets consumers who have purchased 2% lactose-free reduced-fat milk, a dairy product designed for individuals with lactose intolerance that offers a balance of creamy flavor and essential nutrients with lower fat content than whole milk. Applicable use cases include marketing to health-conscious families with specific dietary needs, targeting shoppers seeking digestive wellness solutions for daily meal consumption, and promoting it as a versatile ingredient for cooking or baking. The lookback window for this segment is the last seven days.
Lactose Free Whole Milk CPG Weekly Transactions › Milk Products › Lactose Reduced Free Milk › Whole: This segment targets consumers who have purchased Lactose Free Whole Milk, which is a nutrient-dense whole milk containing approximately 3.25% milkfat with the lactose enzyme removed or neutralized. Applicable use cases include targeting households with dietary restrictions for weekly grocery replenishment, marketing to coffee enthusiasts for use in lattes and cappuccinos, and promoting it as a rich dairy alternative for home baking and cooking. The lookback window for this segment is the last seven days.
1 Percent CPG Weekly Transactions › Milk Products › Milk - Flavored Cow's Milk: This segment targets consumers who have purchased 1% low-fat flavored cow's milk, such as chocolate or strawberry milk, which combines the essential nutrients of dairy with a sweeter taste profile and a lower fat content. Applicable use cases include targeting parents for school lunchbox essentials, marketing to athletes for muscle recovery, and promoting multi-pack discounts for household consumption. The lookback window for this segment is the last seven days.
2 Percent CPG Weekly Transactions › Milk Products › Milk - Flavored Cow's Milk: This segment targets consumers who have purchased 2% reduced fat flavored cow's milk, which is a dairy beverage that combines the nutritional benefits of milk with added flavors such as chocolate, strawberry, or vanilla. Applicable use cases include marketing to parents looking for nutritious yet appealing treats for consumers, targeting fitness enthusiasts for post-workout recovery drinks, and promoting snacks for lunchboxes or on-the-go consumption. The lookback window for this segment is the last seven days.
Reduced Fat CPG Weekly Transactions › Milk Products › Milk - Flavored Cow's Milk: This segment targets consumers who have purchased reduced-fat flavored cow's milk, such as chocolate, strawberry, or vanilla milk, which offers the classic taste and essential nutrients of dairy—including protein, calcium, and Vitamin D—with a lower fat content. Applicable use cases include marketing to parents for school lunchbox essentials, targeting fitness enthusiasts for post-workout muscle recovery, and promoting seasonal flavor varieties. The lookback window for this segment is the last seven days.
Whole CPG Weekly Transactions › Milk Products › Milk - Flavored Cow's Milk: This segment targets consumers who have purchased flavored whole cow's milk, such as chocolate, strawberry, or coffee flavors, which combines the creamy texture and 3.25% milkfat of whole milk with added flavorings and sweeteners. Applicable use cases include promoting flavored milk as a school lunchbox staple, marketing seasonal varieties like eggnog or peppermint to holiday shoppers, and cross-selling with breakfast items or baked goods. The lookback window for this segment is the last seven days.
Whole CPG Weekly Transactions › Milk Products › Milk - Whole Cow's Milk: This segment targets consumers who have recently purchased whole cow's milk, one of the most commonly purchased dairy staples in U.S. households. Use cases include promoting dairy brands and whole milk products to families with consumers, marketing milk to households with high dairy consumption, and reaching consumers who prefer full-fat dairy options for cooking and baking. The lookback window for this segment is the last seven days.
Hazelnut Spread CPG Weekly Transactions › Nut Butters Jam Jellies › Hazelnut Butter › Creamy: This segment targets consumers who have purchased creamy hazelnut spread, a popular sweet spread made from roasted hazelnuts and often cocoa, known for its smooth texture and rich flavor. Applicable use cases include promoting breakfast staples like bread and crepes, targeting home bakers for dessert recipes, or cross-selling with fresh fruit and salty snacks. The lookback window for this segment is the last seven days.
Concord Grape Jelly CPG Weekly Transactions › Nut Butters Jam Jellies › Jellies and Jams › Jelly: This segment targets consumers who have purchased Concord grape jelly, a classic fruit spread known for its deep purple color and sweet, tart flavor profile. Use cases include promoting breakfast staple and condiment brands, targeting parents and family shoppers, and cross-selling with peanut butter, bread, and other jam and jelly varieties. The lookback window for this segment is the last seven days.
Creamy Peanut Butter CPG Weekly Transactions › Nut Butters Jam Jellies › Peanut Butter: This segment targets consumers who have purchased creamy peanut butter, a smooth and spreadable food paste made from ground roasted peanuts. Applicable use cases include promoting complementary goods like jams, jellies, or bread, targeting parents for school lunch preparation, and marketing to fitness enthusiasts looking for convenient energy sources. The lookback window for this segment is the last seven days.
Candied Cashews CPG Weekly Transactions › Nuts and Seeds: This segment targets consumers who have purchased candied cashews, which are cashew nuts coated in a sweet, often crunchy layer of caramelized sugar or honey, sometimes enhanced with spices like cinnamon or vanilla. Applicable use cases include promoting seasonal snack assortments, cross-selling with gourmet coffee or wine, and targeting shoppers looking for indulgent treats. The lookback window for this segment is the last seven days.
Candied Peanuts CPG Weekly Transactions › Nuts and Seeds: This segment targets consumers who have purchased candied peanuts, which are whole peanuts coated in a sweet, crunchy sugar glaze or caramelized syrup. Applicable use cases include promoting high-protein snack alternatives, targeting shoppers for holiday or social gathering spreads, and cross-selling with pantry staples or confectionery items. The lookback window for this segment is the last seven days.
Nuts Snacks - Almonds CPG Weekly Transactions › Nuts and Seeds: This segment targets consumers who have purchased almonds and almond-based snacks, which are nutrient-dense tree nuts known for their heart-healthy fats, protein, and fiber. Applicable use cases include targeting health-conscious individuals for high-protein snacking, marketing to home bakers for culinary use, and promoting almonds as a heart-healthy addition to balanced diets. The lookback window for this segment is the last seven days.
Nuts Snacks - Cashews CPG Weekly Transactions › Nuts and Seeds: This segment targets consumers who have purchased cashews, which are popular tree nuts known for their rich, buttery flavor and versatile use as both a snack and a culinary ingredient. Applicable use cases include promoting nutrient-rich snack options, cross-selling with dried fruits for trail mixes, or targeting home cooks for plant-based recipe alternatives. The lookback window for this segment is the last seven days.
Nuts Snacks - Peanuts CPG Weekly Transactions › Nuts and Seeds: This segment targets consumers who have purchased peanuts and peanut-based snacks, which are versatile plant-based protein sources available in various forms such as roasted, salted, or flavored varieties. Applicable use cases include targeting health-conscious individuals for high-protein snacking, marketing to fans for game-day or social gatherings, and cross-selling with complementary items like beverages or other snack mixes. The lookback window for this segment is the last seven days.
Nuts Snacks - Pistachios CPG Weekly Transactions › Nuts and Seeds: This segment targets consumers who have purchased pistachios, which are nutrient-dense nuts known for their distinct flavor, vibrant green color, and heart-healthy fats. Applicable use cases include promoting healthy snack alternatives for health-conscious snacking, marketing to home cooks for use in Mediterranean-inspired recipes or desserts, and cross-selling with other premium nuts and dried fruits for social gatherings. The lookback window for this segment is the last seven days.
Nuts Snacks - Sunflower Seeds CPG Weekly Transactions › Nuts and Seeds: This segment targets consumers who have purchased sunflower seeds, which are a popular salty snack category known for their crunch and nutritional value, often consumed roasted and salted either in-shell or as kernels. Applicable use cases include targeting sports fans for stadium-style snacking, marketing to health-conscious individuals seeking plant-based protein, and promoting them as a portable snack for outdoor activities like hiking or road trips. The lookback window for this segment is the last seven days.
Cashew CPG Weekly Transactions › Nuts and Seeds › Nuts: This segment targets consumers who have recently purchased cashews, a popular tree nut snack known for its buttery flavor and high protein and healthy fat content. Use cases include promoting cashew snack brands to nut enthusiasts and healthy snacking consumers, advertising cashew varieties (roasted, salted, unsalted) to households seeking nutritious snack options, and reaching consumers who regularly purchase nuts and seeds as snacks or cooking ingredients. The lookback window for this segment is the last seven days.
Pistachios CPG Weekly Transactions › Nuts and Seeds › Nuts: This segment targets consumers who have purchased pistachios, a premium tree nut recognized for its distinctive flavor and vibrant green color. Use cases include promoting nut and healthy snack brands, targeting health-conscious and on-the-go snack shoppers, and cross-selling with trail mix, dried fruit, and premium snack assortments. The lookback window for this segment is the last seven days.
Honey Roasted Peanuts CPG Weekly Transactions › Nuts and Seeds › Nuts › Peanut: This segment targets consumers who have purchased honey roasted peanuts, a popular snack featuring whole peanuts roasted with a sweet and savory coating of honey, sugar, and salt. Applicable use cases include promoting high-protein snack alternatives, targeting shoppers for outdoor activities like hiking or road trips, and cross-selling with party supplies or beverages. The lookback window for this segment is the last seven days.
Salted Butter CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Butter › Traditional Butter: This segment targets consumers who have purchased salted butter, a traditional dairy staple made from churned cream with added salt to enhance flavor and extend shelf life. Applicable use cases include targeting home bakers for pastry preparation, marketing to consumers purchasing breakfast essentials, or promoting flavor enhancement for everyday cooking. The lookback window for this segment is the last seven days.
Sweet Cream Salted Butter CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Butter › Traditional Butter: This segment targets consumers who have purchased sweet cream salted butter, a versatile kitchen staple made from fresh pasteurized cream and salt. Applicable use cases include targeting home bakers for creating flaky pie crusts and moist cakes, marketing to home chefs for sautéing vegetables or searing meats, and promoting it as a premier condiment for spreading on toast, pancakes, and muffins. The lookback window for this segment is the last seven days.
Unsalted Butter CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Butter › Traditional Butter: This segment targets consumers who have purchased Unsalted Butter, a pure dairy product made by churning cream without any added salt, offering a neutral and creamy flavor profile. Applicable use cases include promoting premium baking ingredients, marketing during peak holiday cooking seasons, or cross-selling with complementary items like flour, sugar, and specialty baking mixes. The lookback window for this segment is the last seven days.
Avocado Oil CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Cooking Oil: This segment targets consumers who have purchased avocado oil, a nutrient-dense cooking oil extracted from the pulp of avocados known for its high monounsaturated fat content and heart-health benefits. Applicable use cases include promoting complementary healthy cooking ingredients like seasonings, marinades, and fresh produce, cross-selling other premium oils or health-focused pantry staples, and targeting health-conscious home cooks for clean-eating or wellness campaigns. The lookback window for this segment is the last seven days.
Canola CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Cooking Oil: This segment targets consumers who have purchased Canola Oil, a versatile vegetable-based cooking oil known for its neutral flavor, high smoke point, and low saturated fat content. Applicable use cases include marketing to health-conscious home cooks, promoting baking ingredients for seasonal campaigns, and cross-selling with kitchen appliances or frying equipment. The lookback window for this segment is the last seven days.
Extra Virgin Olive Oil CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Cooking Oil › Olive: This segment targets consumers who have purchased Extra Virgin Olive Oil, a high-quality, unrefined oil extracted from olives using natural methods to preserve its distinct flavor, aroma, and high antioxidant content. Applicable use cases include targeting home chefs for gourmet cooking campaigns, marketing to health-focused shoppers for heart-healthy dietary promotions, and cross-selling with premium vinegars, pasta, or fresh produce for meal-kit inspiration. The lookback window for this segment is the last seven days.
Vegetable Oil CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Cooking Oil › Soybean: This segment targets consumers who have purchased vegetable oil, a versatile and neutral-flavored cooking oil primarily derived from soybeans, used for frying, baking, and making salad dressings. Applicable use cases include targeting home cooks for holiday baking seasons, promoting to health-conscious consumers looking for multi-purpose pantry staples, and cross-selling with fresh produce or baking mixes. The lookback window for this segment is the last seven days.
Canola CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Cooking Spray: This segment targets consumers who have purchased canola oil cooking spray, a heart-healthy and versatile kitchen essential designed to provide a light, non-stick coating for pans and bakeware. Applicable use cases include promoting high-heat cooking techniques like frying and sautéing, advertising for mess-free baking and grilling, and targeting consumers interested in heart-healthy or low-cholesterol dietary lifestyles. The lookback window for this segment is the last seven days.
Buttery Spread CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Substitute Spreads › Soft Spread: This segment targets consumers who have purchased buttery spreads, which are soft, vegetable oil-based substitutes for dairy butter designed to provide a rich, creamy flavor with lower saturated fat and no cholesterol. Applicable use cases include promoting complementary breakfast staples like bread, English muffins, and pancake mixes, cross-selling other heart-healthy or reduced-fat dairy alternatives, and targeting health-conscious consumers for cholesterol-awareness or better-for-you campaigns. The lookback window for this segment is the last seven days.
Vegetable Oil Spread CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Substitute Spreads › Soft Spread: This segment targets consumers who have purchased vegetable oil spread, a plant-based alternative to butter made from an emulsion of oils such as soybean, canola, or palm blended with water. Applicable use cases include marketing to home bakers as a cost-effective butter substitute, targeting health-focused families for everyday use on toast and corn, and cross-selling with breakfast or potato products. The lookback window for this segment is the last seven days.
Imperial Vegetable Oil Spread CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Substitute Spreads › Stick: This segment targets consumers who have purchased Imperial Vegetable Oil Spread in stick form, a versatile vegetable oil-based spread often used as a cost-effective alternative to butter. Applicable use cases include targeting budget-conscious households for weekly grocery replenishment, marketing to home bakers for seasonal treat preparation, and cross-selling with breakfast items like toast or muffins. The lookback window for this segment is the last seven days.
Vegetable Oil Spread CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Substitute Spreads › Stick: This segment targets consumers who have purchased vegetable oil spread in stick form, which is a versatile butter alternative made from plant-based oils and used for baking, cooking, and spreading. Applicable use cases include targeting home bakers for holiday or seasonal promotions, marketing to health-conscious consumers seeking lower-cholesterol dairy substitutes, and cross-selling with breakfast items like bagels or toast. The lookback window for this segment is the last seven days.
Deli - Jalapeno Peppers CPG Weekly Transactions › Olives Capers Pickled Marinated Vegetables: This segment targets consumers who have purchased deli-style jalapeno peppers, which are preserved peppers known for their moderate heat and tangy flavor profile. Use cases also include adding them to salads, stews, and charcuterie boards for a spicy, briny kick. The lookback window for this segment is the last seven days.
Deli - Olives CPG Weekly Transactions › Olives Capers Pickled Marinated Vegetables: This segment targets consumers who have purchased deli-style olives in various packaging sizes, categorized under the Olives, Capers, and Pickled/Marinated Vegetables category. Applicable use cases include promoting ingredients for charcuterie boards and antipasto platters, targeting shoppers planning social gatherings or holiday entertaining, and cross-selling with complementary items such as specialty cheeses, crackers, and wine. The lookback window for this segment is the last seven days.
Deli - Pickles CPG Weekly Transactions › Olives Capers Pickled Marinated Vegetables: This segment targets consumers who have purchased miscellaneous deli-style pickles, including specialty varieties such as gherkins, cornichons, spicy dills, or half-sours that fall outside of primary categorization. Applicable use cases include promoting high-quality snacks, marketing toppings for premium sandwiches and burgers, or cross-selling with charcuterie board components like meats and cheeses. The lookback window for this segment is the last seven days.
Dill Pickles CPG Weekly Transactions › Olives Capers Pickled Marinated Vegetables › Deli - Pickles: This segment targets consumers who have purchased deli-style dill pickles, which are cucumbers preserved in a brine of vinegar, salt, and dill, often found in the refrigerated deli section. Applicable use cases include targeting consumers for summer grilling and picnic campaigns, marketing as a low-calorie snack alternative, and cross-selling with deli meats and cheeses for sandwiches. The lookback window for this segment is the last seven days.
Remaining Size CPG Weekly Transactions › Olives Capers Pickled Marinated Vegetables › Olives: This segment targets consumers who have recently purchased olives across a range of sizes, including green, black, and kalamata olive varieties sold in jars and cans. Use cases include promoting olive brands to Mediterranean food enthusiasts and entertaining shoppers, advertising olives as a snack and charcuterie board staple to adult consumers, and reaching households that regularly purchase olives for cooking, snacking, and garnishing. The lookback window for this segment is the last seven days.
Dill Pickles CPG Weekly Transactions › Olives Capers Pickled Marinated Vegetables › Pickles: This segment targets consumers who have recently purchased dill pickles, including whole dill pickles, dill pickle spears, and dill pickle chips. Use cases include promoting dill pickle brands to condiment and sandwich enthusiasts, marketing dill pickles as a low-calorie snack to health-conscious shoppers, and reaching consumers who regularly purchase pickled vegetables and condiments. The lookback window for this segment is the last seven days.
Lip Balm CPG Weekly Transactions › Oral Hygiene: This segment targets consumers who have purchased lip balm products categorized under oral hygiene. Applicable use cases include targeting health and beauty enthusiasts for seasonal skincare routines, marketing to outdoor athletes or travelers for weather protection, and cross-selling with other oral care or cosmetic products such as lipstick and sun protection. The lookback window for this segment is the last seven days.
Denture Adhesive Cream CPG Weekly Transactions › Oral Hygiene › Denture Care › Denture Adhesive: This segment targets consumers who have purchased denture adhesive cream, a specialized paste designed to secure dentures to the gums, providing stability, comfort, and a seal against food particles. Use cases include promoting premium long-hold formulas, targeting users of competing brands like Fixodent or Poligrip, and reaching individuals seeking improved oral comfort. The lookback window for this segment is the last seven days.
Dental Floss Picks CPG Weekly Transactions › Oral Hygiene › Floss › Adult: This segment targets consumers who have purchased dental floss picks, which are specialized interdental cleaners featuring a piece of floss stretched across a plastic D-shaped handle for enhanced ease of use and maneuverability. Applicable use cases include promoting high-volume value packs for families, marketing to travelers or on-the-go professionals, and cross-selling with other oral care essentials like toothpaste and mouthwash to maintain gum health and prevent tooth decay. The lookback window for this segment is the last seven days.
Adult CPG Weekly Transactions › Oral Hygiene › Mouthwash: This segment targets consumers who have purchased adult mouthwash, also known as oral rinse, which is a liquid product used to complement daily brushing and flossing by reaching areas of the mouth that a toothbrush cannot. Applicable use cases include targeting health-conscious individuals for daily oral hygiene maintenance, marketing specialized formulas for gum health or teeth whitening, and promoting travel-sized bottles for on-the-go freshness. The lookback window for this segment is the last seven days.
Manual Toothbrush CPG Weekly Transactions › Oral Hygiene › Toothbrush › Adult: This segment targets consumers who have purchased adult manual toothbrushes, which are essential oral hygiene tools designed for the manual removal of plaque and debris to maintain dental and gum health. Applicable use cases include targeting households for routine oral care replenishment, cross-selling with complementary products like toothpaste and mouthwash, and marketing travel-sized hygiene kits. The lookback window for this segment is the last seven days.
Adult CPG Weekly Transactions › Oral Hygiene › Toothpaste: This segment targets consumers who have purchased adult toothpaste, a fundamental oral hygiene product used to maintain dental health by removing plaque and delivering therapeutic agents like fluoride to prevent cavities. Applicable use cases include targeting health-conscious individuals for holistic wellness campaigns, marketing new flavor or formula launches to brand-loyal shoppers, and cross-selling with other oral care essentials like toothbrushes and dental floss. The lookback window for this segment is the last seven days.
Cavity Protection Toothpaste CPG Weekly Transactions › Oral Hygiene › Toothpaste › Adult: This segment targets adult consumers who have purchased cavity protection toothpaste. Applicable use cases include targeting health-conscious adults for routine oral care replenishment, cross-selling dental accessories like soft-bristled toothbrushes, mouthwash, or dental floss, competitor conquesting by brands offering advanced benefits like sensitivity relief or whitening, and promoting dental health awareness campaigns or seasonal check-up reminders. The lookback window for this segment is the last seven days.
Whitening Toothpaste CPG Weekly Transactions › Oral Hygiene › Toothpaste › Adult: This segment targets consumers who have purchased whitening toothpaste, an oral care product designed for adults to remove surface stains and brighten teeth while providing essential benefits like cavity protection and breath freshening. Applicable use cases include targeting consumers interested in cosmetic dental improvements, marketing to individuals preparing for special events, and cross-selling with other oral hygiene products such as mouthwash or electric toothbrushes. The lookback window for this segment is the last seven days.
Coffee Pods CPG Weekly Transactions › Packaged Coffee: This segment targets consumers who have purchased coffee pods, which are pre-portioned single-serve coffee containers designed for use in compatible specialized brewing machines. Applicable use cases include targeting busy professionals for efficient morning routines, marketing to small households seeking single-cup convenience, and cross-selling descaling solutions or pod storage accessories. The lookback window for this segment is the last seven days.
Ground Coffee CPG Weekly Transactions › Packaged Coffee: This segment targets consumers who have purchased ground coffee, which consists of roasted coffee beans that have been crushed or processed into a fine powder for brewing. Applicable use cases include targeting daily coffee drinkers for brand switching campaigns, marketing to home-based professionals for morning or mid-day energy boosts, and cross-selling with complementary items such as creamers, sweeteners, or breakfast foods. The lookback window for this segment is the last seven days.
Instant Coffee CPG Weekly Transactions › Packaged Coffee: This segment targets consumers who have purchased instant coffee, a quick-dissolving coffee product made from dried coffee extract that allows for immediate preparation by adding hot water or milk. Applicable use cases include targeting on-the-go professionals and travelers, marketing to budget-conscious households, and cross-selling with non-dairy creamers or sweeteners. The lookback window for this segment is the last seven days.
Tea Bag CPG Weekly Transactions › Packaged Tea › Black: This segment targets consumers who have recently purchased black tea bags, including loose-leaf tea bags for brewing at home in classic black tea varieties such as English Breakfast and Earl Grey. Use cases include promoting black tea brands to regular hot tea drinkers, advertising premium black tea varieties to consumers who enjoy a morning or afternoon tea routine, and reaching households that regularly purchase packaged tea for daily consumption. The lookback window for this segment is the last seven days.
Tea Bag CPG Weekly Transactions › Packaged Tea › Herbal: This segment targets consumers who have recently purchased herbal tea bags, including chamomile, peppermint, hibiscus, and other caffeine-free herbal tea varieties for home brewing. Use cases include promoting herbal tea brands to wellness-focused consumers and those seeking caffeine-free beverage alternatives, advertising calming and functional herbal tea blends to consumers interested in natural health remedies, and reaching households that regularly purchase specialty and wellness teas. The lookback window for this segment is the last seven days.
Original Syrup CPG Weekly Transactions › Pancake Waffle French Toast Toppings › Breakfast Syrups › Regular Calorie: This segment targets consumers who have purchased Original Syrup, a classic regular-calorie breakfast topping typically made with corn syrup and maple flavoring, designed to accompany pancakes, waffles, and French toast. Applicable use cases include promoting breakfast-themed sales, cross-selling with frozen or dry breakfast mixes, and targeting households for weekend brunch or back-to-school meal planning. The lookback window for this segment is the last seven days.
Flushable Wet Wipes CPG Weekly Transactions › Paper Plastics › Bath Tissue: This segment targets consumers who have purchased flushable wet wipes, which are pre-moistened towelettes designed for enhanced personal hygiene and cleanliness. Applicable use cases include targeting households for regular hygiene replenishment, marketing to households for personal hygiene and bathroom care, and cross-selling with complementary products like dry bath tissue or air fresheners. The lookback window for this segment is the last seven days.
Dry CPG Weekly Transactions › Paper Plastics › Cleaning Supplies - Tissue Paper Towels: This segment targets consumers who have recently purchased dry paper products, including paper towels and tissue products sold in the cleaning supplies and paper goods category. Use cases include promoting paper towel brands to households with high paper product consumption, advertising value and premium paper towel options to cleaning-focused shoppers, and reaching consumers who regularly stock up on household paper products. The lookback window for this segment is the last seven days.
Paper Bowls CPG Weekly Transactions › Paper Plastics › Disposable Dishware › Bowls: This segment targets consumers who have purchased paper bowls, which are convenient, disposable dishware options designed for serving a variety of hot and cold foods. Applicable use cases include promoting high-volume sales for seasonal picnics or parties, advertising quick-meal solutions for families, and cross-selling with complementary items like disposable cutlery or napkins. The lookback window for this segment is the last seven days.
Disposable Plastic Cups CPG Weekly Transactions › Paper Plastics › Disposable Dishware › Cups: This segment targets consumers who have purchased disposable plastic cups, which are lightweight, single-use beverage containers typically used for parties, picnics, and large gatherings. Applicable use cases include promoting bulk purchasing for events, cross-selling other disposable party supplies like plates and napkins, or advertising for seasonal outdoor activities. The lookback window for this segment is the last seven days.
Disposable Paper Plates CPG Weekly Transactions › Paper Plastics › Disposable Dishware › Plates: This segment targets consumers who have purchased disposable paper plates, which are convenient, single-use dishware options typically used for serving food at gatherings, picnics, or for quick everyday meals to eliminate the need for washing dishes. Applicable use cases include targeting households for party planning and seasonal celebrations, marketing to busy families seeking time-saving cleanup solutions, and cross-selling with other disposable items like napkins, cutlery, and plastic cups. The lookback window for this segment is the last seven days.
Foam Plates CPG Weekly Transactions › Paper Plastics › Disposable Dishware › Plates: This segment targets consumers who have purchased foam plates, which are lightweight, moisture-resistant, and disposable dishes often used for serving hot or cold foods at large gatherings or for quick cleanup. Applicable use cases include targeting event planners for outdoor picnics and barbecues, marketing to budget-conscious hosts for parties and celebrations, and reaching busy households seeking convenient mealtime solutions. The lookback window for this segment is the last seven days.
Cube CPG Weekly Transactions › Paper Plastics › Facial Tissue: This segment targets consumers who have purchased facial tissues in cube-shaped packaging, which are soft, disposable paper sheets designed for personal hygiene and facial use. Applicable use cases include targeting shoppers during cold and flu or allergy seasons, promoting bulk-buy discounts for office environments, and cross-selling with related health and wellness products like hand sanitizers and cough drops. The lookback window for this segment is the last seven days.
Flat CPG Weekly Transactions › Paper Plastics › Facial Tissue: This segment targets consumers who have purchased flat-box facial tissues, which are standard, non-upright boxes of soft, disposable paper sheets used for personal hygiene needs. Applicable use cases include promoting complementary health and wellness products like cold and flu remedies, hand sanitizers, and lip balms, cross-selling other paper and household essentials, and targeting households during peak allergy and cold season campaigns. The lookback window for this segment is the last seven days.
Disposable Paper Napkins CPG Weekly Transactions › Paper Plastics › Napkins: This segment targets consumers who have purchased disposable paper napkins, which are essential single-use household paper products used for maintaining hygiene and cleanliness during meals, social gatherings, and daily activities. Applicable use cases include targeting households for regular grocery replenishment, marketing to event planners for parties and seasonal celebrations, and cross-selling with other disposable tableware such as paper plates and plastic cutlery. The lookback window for this segment is the last seven days.
Double CPG Weekly Transactions › Paper Plastics › Paper Towels: This segment targets consumers who have purchased double-roll paper towels, which are highly absorbent and essential household paper products designed for cleaning spills, drying surfaces, and general household maintenance. Applicable use cases include promoting household cleaning supplies, kitchen essentials, or bulk-buy value offers. The lookback window for this segment is the last seven days.
Mega CPG Weekly Transactions › Paper Plastics › Paper Towels: This segment targets consumers who have purchased mega-sized paper towels, which are high-capacity, absorbent rolls designed for tackling large spills and various household cleaning tasks. Applicable use cases include targeting large families for regular replenishment campaigns, marketing bulk-buy discounts, and cross-selling with all-purpose cleaners or other kitchen essentials. The lookback window for this segment is the last seven days.
Regular CPG Weekly Transactions › Paper Plastics › Paper Towels: This segment targets consumers who have purchased paper towels, a highly absorbent and disposable paper product used for cleaning spills, drying hands, and various household chores. Applicable use cases include targeting households for regular replenishment campaigns, promoting bulk-buy discounts to large families, and cross-selling with other cleaning supplies or kitchen essentials. The lookback window for this segment is the last seven days.
Triple CPG Weekly Transactions › Paper Plastics › Paper Towels: This segment targets consumers who have purchased Triple Roll Paper Towels, which are highly absorbent and durable household essentials used for cleaning spills, wiping surfaces, and various household tasks. Applicable use cases include promoting multi-pack discounts, cross-selling with household cleaners, or encouraging brand loyalty. The lookback window for this segment is the last seven days.
Tall Kitchen Drawstring Trash Bags CPG Weekly Transactions › Paper Plastics › Trash Bags › Kitchen: This segment targets consumers who have purchased tall kitchen drawstring trash bags, which are essential household liners designed to fit standard kitchen waste bins, typically with a 13-gallon capacity. Applicable use cases include driving brand loyalty for high-frequency household essentials, cross-selling complementary cleaning products like surface sprays or dish soaps, and targeting large families for bulk-purchase discounts. The lookback window for this segment is the last seven days.
Wide Egg Noodles CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Noodles › Egg: This segment targets consumers who have purchased wide egg noodles, which are short, flat, and often twisted ribbon-shaped pasta strips made with a hearty base of durum wheat and eggs. Use cases include promoting pantry staples, easy weeknight meal solutions, and seasonal recipe ingredients for holiday bakes. The lookback window for this segment is the last seven days.
Wheat Pasta CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta: This segment targets consumers who have recently purchased wheat pasta products, including spaghetti, penne, rotini, and other wheat-based dried pasta varieties. Use cases include promoting pasta brands to home cooks who prepare pasta dishes regularly, advertising whole wheat and specialty pasta varieties to health-conscious shoppers, and reaching consumers who stock up on dried pasta as an essential grocery item. The lookback window for this segment is the last seven days.
Angel Hair Pasta CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta › Semolina: This segment targets consumers who have purchased Angel Hair Pasta, a very thin and delicate variety of semolina pasta known for its exceptionally fast cooking time. Applicable use cases include promoting light sauces such as lemon-garlic butter or seafood pairings, marketing quick weeknight dinner solutions to busy households, and cross-selling complementary ingredients like premium olive oils and fresh herbs. The lookback window for this segment is the last seven days.
Elbows Pasta CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta › Semolina: This segment targets consumers who have purchased Elbows Pasta, a classic C-shaped tubular pasta made from durum wheat semolina. Applicable use cases include targeting families for quick weeknight meal solutions, marketing to shoppers planning summer picnics or potlucks, and cross-selling with cheese sauces, canned tomatoes, or vegetable primavera ingredients. The lookback window for this segment is the last seven days.
Fettuccine CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta › Semolina: This segment targets consumers who have purchased fettuccine made from semolina flour, a high-protein durum wheat that provides a signature golden hue and a firm, al dente texture. Applicable use cases include promoting specialty Italian food brands, gourmet pasta sauces, or meal kits focused on traditional European cuisine. The lookback window for this segment is the last seven days.
Great Value Bowties Pasta CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta › Semolina: This segment targets consumers who have purchased Great Value Bowties Pasta, an enriched macaroni product made from high-quality durum semolina. Applicable use cases include promoting complementary pasta sauces, proteins, and Italian pantry staples, cross-selling other Great Value or store-brand dry goods, and targeting budget-conscious households for weeknight meal planning campaigns. The lookback window for this segment is the last seven days.
Penne Pasta CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta › Semolina: This segment targets consumers who have purchased Penne Pasta, a popular cylinder-shaped pasta made from semolina wheat that is ideal for capturing thick sauces within its hollow center and ridges. Applicable use cases include cross-selling with pasta sauces, meatballs, or shredded cheeses, and promoting quick-prep Italian meal solutions or cold pasta salad ingredients. The lookback window for this segment is the last seven days.
Rotini Pasta CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta › Semolina: This segment targets consumers who have purchased Rotini Pasta, a popular corkscrew-shaped pasta made from high-quality durum wheat semolina. Applicable use cases include targeting busy families looking for quick, family-friendly meal solutions, promoting complementary products like marinara or alfredo sauces, and marketing to consumers planning social gatherings or meal prepping. The lookback window for this segment is the last seven days.
Spaghetti CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta › Semolina: This segment targets consumers who have purchased spaghetti, a long, thin, solid, cylindrical pasta typically made from semolina wheat. Applicable use cases include promoting complementary items like pasta sauces, parmesan cheese, and meatballs, as well as targeting households for weekly grocery replenishment or Italian-themed dinner occasions. The lookback window for this segment is the last seven days.
Jasmine Rice CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Rice: This segment targets consumers who have purchased Jasmine Rice, a long-grain variety native to Southeast Asia known for its distinct floral aroma and soft, slightly sticky texture when cooked. Applicable use cases include targeting home cooks for everyday meal planning, marketing to fans of international flavors for themed dinner nights, and cross-selling with coconut milk, curry pastes, or fresh produce. The lookback window for this segment is the last seven days.
Long Grain Enriched Rice CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Rice › White: This segment targets consumers who have purchased Long Grain Enriched Rice, a versatile pantry staple characterized by long, slender grains that remain fluffy and separate when cooked. Applicable use cases include targeting budget-conscious shoppers for meal-prepping initiatives, promoting it as a fundamental side dish for family dinners, and cross-selling with complementary items like beans, sauces, or proteins. The lookback window for this segment is the last seven days.
Performance Nutrition Bars CPG Weekly Transactions › Performance Nutrition › Bars - Other Bars: This segment targets consumers who have recently purchased performance nutrition bars designed to support athletic performance, recovery, and fitness goals. Use cases include promoting performance nutrition bar brands to gym-goers and athletes, advertising high-protein and energy-dense bars to fitness enthusiasts, and reaching consumers who purchase specialty sports nutrition food products. The lookback window for this segment is the last seven days.
Performance Nutrition Bars CPG Weekly Transactions › Performance Nutrition › Bars - Protein Recovery Bars: This segment targets consumers who have purchased performance nutrition bars, which are specialized snack bars formulated with high levels of protein, fiber, and essential nutrients to support athletic performance, energy levels, and muscle recovery. Applicable use cases include promoting new protein bar flavors, targeting active consumers for post-workout recovery campaigns, or cross-selling with other performance supplements and fitness apparel. The lookback window for this segment is the last seven days.
Performance Bakery CPG Weekly Transactions › Performance Nutrition › Cookies Biscuits - Other: This segment targets consumers who have purchased performance bakery products, such as protein cookies, protein brownies, or keto-friendly biscuits, within the performance nutrition category. Applicable use cases include targeting fitness enthusiasts looking for a post-workout treat, marketing to health-conscious professionals seeking a convenient on-the-go snack, or promoting new product launches to individuals following specific dietary regimens like keto or paleo. The lookback window for this segment is the last seven days.
Performance Nutrition Shakes CPG Weekly Transactions › Performance Nutrition › Health Recovery - Protein Drinks: This segment targets consumers who have purchased performance nutrition shakes, which are ready-to-drink or powdered high-protein beverages designed to support muscle recovery, athletic performance, and nutritional supplementation. Applicable use cases include promoting new flavor launches, targeting gym-goers for post-workout replenishment, and marketing wellness products to health-conscious shoppers. The lookback window for this segment is the last seven days.
Performance Nutrition Shakes CPG Weekly Transactions › Performance Nutrition › Milk - Shakes: This segment targets consumers who have purchased performance nutrition milk shakes, which are ready-to-drink beverages formulated with high protein content and essential nutrients to support muscle recovery, athletic performance, and nutritional needs. Applicable use cases include targeting gym-goers for post-workout recovery campaigns, marketing to busy professionals as a healthy meal replacement option, and promoting loyalty programs for frequent purchasers of performance supplements. The lookback window for this segment is the last seven days.
Chocolate Protein Shake CPG Weekly Transactions › Performance Nutrition › Performance Nutrition Shakes: This segment targets consumers who have purchased chocolate-flavored protein shakes, which are ready-to-drink performance nutrition beverages formulated with high protein content to support muscle recovery, athletic performance, and overall nutritional goals. Applicable use cases include promoting post-workout recovery products, targeting health-conscious shoppers looking for meal replacements, and cross-selling with fitness apparel or gym memberships. The lookback window for this segment is the last seven days.
Cat Food Dry CPG Weekly Transactions › Pet Care › Cat Food: This segment targets consumers who have purchased dry cat food, a shelf-stable and nutritionally balanced pet food option typically consisting of extruded kibble. Applicable use cases include targeting pet owners for bulk replenishment campaigns, marketing premium or specialized formula brands, and cross-selling with other pet essentials like litter, treats, or toys. The lookback window for this segment is the last seven days.
Cat Food Wet CPG Weekly Transactions › Pet Care › Cat Food: This segment targets consumers who have purchased wet cat food, which includes a variety of canned, pouched, or tray-based feline diets characterized by high moisture content and rich protein sources like poultry, fish, or beef. Applicable use cases include targeting pet owners for new flavor trials, marketing premium or organic canned varieties to health-conscious cat parents, and cross-selling with cat treats, toys, or litter. The lookback window for this segment is the last seven days.
Cat Treats CPG Weekly Transactions › Pet Care › Cat Food: This segment targets consumers who have purchased cat treats, which are small, flavorful snacks designed to reward or supplement the diet of domestic cats. Applicable use cases include driving brand loyalty through targeted coupons, cross-selling with premium cat food or litter, and promoting dental-specific treats to health-conscious pet owners. The lookback window for this segment is the last seven days.
Dog Food Dry CPG Weekly Transactions › Pet Care › Dog Food: This segment targets consumers who have purchased dry dog food, a primary nutritional source for dogs consisting of kibble or pellets designed for long shelf life and dental health benefits. Applicable use cases include targeting pet owners for loyalty programs, marketing new flavor or formula launches, and cross-selling with pet supplies like bowls, storage containers, or treats. The lookback window for this segment is the last seven days.
Dog Food Wet CPG Weekly Transactions › Pet Care › Dog Food: This segment targets consumers who have purchased wet dog food, typically sold in cans, pouches, or trays, which is characterized by a high moisture content of 70-80%. Applicable use cases include promoting high-protein grain-free options, marketing to owners of small breeds or senior dogs, and cross-selling with dry kibble for mixed-texture feeding. The lookback window for this segment is the last seven days.
Dog Treats CPG Weekly Transactions › Pet Care › Dog Food: This segment targets consumers who have purchased dog treats, which are specialized snacks designed for rewarding, training, or supplementing a dog's diet. Applicable use cases include targeting pet owners for brand loyalty programs, promoting new treat varieties, or marketing to households during peak pet-gifting seasons. The lookback window for this segment is the last seven days.
Dog Care CPG Weekly Transactions › Pets: This segment targets consumers who have purchased dog care products, which include essential items for the grooming, hygiene, and health maintenance of dogs, such as shampoos, brushes, dental care kits, and flea or tick treatments. Applicable use cases include promoting new pet wellness or grooming arrivals, driving brand loyalty for recurring hygiene needs, and cross-selling with related categories like premium dog food, treats, or toys. The lookback window for this segment is the last seven days.
Original CPG Weekly Transactions › Pizza › Frozen Pizza - Deluxe Supreme: This segment targets consumers who have purchased original-style deluxe or supreme frozen pizzas, which typically feature a savory combination of multiple toppings such as pepperoni, sausage, bell peppers, onions, and mushrooms. Applicable use cases include promoting complementary beverages and snacks for at-home dining occasions, cross-selling other frozen meal or pizza brands, and targeting families for movie night or game day campaigns. The lookback window for this segment is the last seven days.
Other CPG Weekly Transactions › Pizza › Multi Serve: This segment targets consumers who have recently purchased multi-serve pizza in a variety of styles not fitting into the standard categories, including unique crust types and topping combinations. Use cases include promoting specialty and private label pizza brands to frozen pizza shoppers, advertising unique-format multi-serve pizza products to consumers seeking variety in frozen pizza, and reaching households with regular frozen pizza consumption. The lookback window for this segment is the last seven days.
Rising CPG Weekly Transactions › Pizza › Multi Serve: This segment targets consumers who have recently purchased rising crust multi-serve frozen pizza, including deep-dish and high-rising pizza varieties that bake to a thicker crust. Use cases include promoting rising crust pizza brands to households that prefer thick-crust pizza, advertising multi-serve pizza to families and consumers who prefer a hearty, substantial pizza format, and reaching consumers who regularly purchase premium-style frozen pizza. The lookback window for this segment is the last seven days.
Pepperoni Pizza CPG Weekly Transactions › Pizza › Multi Serve › Original: This segment targets consumers who have purchased pepperoni pizza, a classic and popular multi-serve meal featuring a savory crust topped with tomato sauce, mozzarella cheese, and sliced pepperoni. Applicable use cases include promoting complementary products such as soft drinks, beer, or side dishes like wings and breadsticks, and driving brand loyalty through bundle offers. The lookback window for this segment is the last seven days.
Pepperoni Pizza CPG Weekly Transactions › Pizza › Multi Serve › Thin: This segment targets consumers who have purchased multi-serve pepperoni pizza with a thin crust, a popular frozen or refrigerated meal option known for its crispy texture and classic savory topping. Applicable use cases include promoting complementary products like dipping sauces, salads, or soft drinks, and targeting households for movie nights or sporting events. The lookback window for this segment is the last seven days.
Original CPG Weekly Transactions › Pizza › Single Serve: This segment targets consumers who have recently purchased single-serve frozen pizzas in original crust styles, designed for one-person portions and quick meals. Use cases include promoting single-serve pizza brands to solo diners and college students, advertising personal-size pizza varieties for quick lunch or dinner options, and reaching consumers who regularly purchase individual-portion frozen meals. The lookback window for this segment is the last seven days.
Appetizer CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased frozen or ready-to-serve appetizers, which include a broad range of snackable and shareable items such as mozzarella sticks, egg rolls, stuffed jalapeños, mini sliders, and similar party-ready foods. Applicable use cases include promoting game day or entertaining occasions, cross-selling complementary dipping sauces and beverages, and reaching consumers who regularly purchase convenient, crowd-pleasing snacks. The lookback window for this segment is the last seven days.
Beefaroni CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased Beefaroni, a popular canned pasta product consisting of macaroni in a savory tomato and meat sauce. Applicable use cases include promoting quick lunch or dinner solutions for busy households, advertising back-to-school meal planning, or cross-selling with complementary items like canned vegetables or garlic bread. The lookback window for this segment is the last seven days.
Breakfast Sandwiches CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased frozen or refrigerated breakfast sandwiches, which typically consist of breakfast meats, eggs, and cheese on a biscuit, croissant, or English muffin. Applicable use cases include targeting on-the-go professionals and parents for convenient morning meal solutions, marketing to students for easy dorm-friendly breakfasts, and cross-selling with complementary items like coffee or fruit juices. The lookback window for this segment is the last seven days.
Deli - Prepared Deli Sides CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased miscellaneous prepared deli sides, including specialty pasta salads, grain bowls, roasted vegetables, and regional or ethnic side dishes not classified in primary categories. Applicable use cases include promoting meal bundles with rotisserie chicken or sandwiches, targeting busy households for quick dinner solutions, and cross-selling with seasonal entertaining or picnic-related products. The lookback window for this segment is the last seven days.
Mac and Cheese CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased mac and cheese, a classic comfort food staple available in shelf-stable box kits, microwavable cups, and frozen ready-to-eat varieties. Use cases include promoting comfort food and family meal brands, cross-selling with complementary proteins like hot dogs and ground beef, and targeting value-conscious shoppers for easy weeknight meal solutions. The lookback window for this segment is the last seven days.
Salisbury Steak With Brown Gravy CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased Salisbury Steak with Brown Gravy, a classic comfort food dish consisting of seasoned ground beef patties smothered in a rich, savory gravy often containing mushrooms and onions. Applicable use cases include promoting convenient weeknight meal solutions for busy families, cross-selling with side dishes like mashed potatoes, green beans, or corn, and targeting consumers seeking nostalgic, indulgent "home-cooked" flavors with minimal preparation. The lookback window for this segment is the last seven days.
Spaghetti and Meatballs CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased prepared spaghetti and meatballs, a convenient complete meal featuring pasta, savory tomato sauce, and meatballs. Applicable use cases include driving brand loyalty for frozen or refrigerated entrees, cross-selling side dishes like garlic bread, or promoting Italian-themed meal bundles. The lookback window for this segment is the last seven days.
Spaghettios With Meatballs CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased SpaghettiOs with Meatballs, a convenient canned pasta featuring signature O-shaped rings in a sweet tomato sauce paired with bite-sized meatballs made from chicken and beef. Applicable use cases include targeting parents for easy lunch or after-school snack solutions, driving brand loyalty through targeted discounts, and cross-selling with complementary pantry items like canned soups or fruit cups. The lookback window for this segment is the last seven days.
Subs Sandwiches CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased miscellaneous prepared subs and sandwiches, including items like wraps, hoagies, and paninis. Applicable use cases include promoting meal bundles with chips and beverages, targeting on-the-go professionals for mid-day meals, or driving awareness for new seasonal sandwich varieties. The lookback window for this segment is the last seven days.
Mozzarella Sticks CPG Weekly Transactions › Prepared Foods › Appetizer › Cheese Sticks Nuggets: This segment targets consumers who have purchased mozzarella sticks, a popular frozen or refrigerated appetizer consisting of pieces of mozzarella cheese coated in a seasoned breading or batter and then deep-fried or baked until golden and crispy. Applicable use cases include targeting shoppers for game day events, parties, or family movie nights, and promoting complementary products like dipping sauces or other frozen finger foods. The lookback window for this segment is the last seven days.
Chicken Egg Roll CPG Weekly Transactions › Prepared Foods › Appetizer › Egg Rolls: This segment targets consumers who have purchased chicken egg rolls, which are savory appetizers consisting of shredded chicken and vegetables wrapped in a thin, crispy dough shell. Applicable use cases include promoting quick snack options for busy families, marketing as a side dish for Asian-inspired home meals, or featuring them as easy-to-serve hors d'oeuvres for social gatherings and game days. The lookback window for this segment is the last seven days.
Pepperoni Pizza Rolls CPG Weekly Transactions › Prepared Foods › Appetizer › Pizza: This segment targets consumers who have purchased pepperoni pizza rolls, which are bite-sized, frozen snacks featuring a crisp, golden crust filled with pepperoni, tomato sauce, and melted cheese. Applicable use cases include targeting parents for easy after-school snacks, marketing to hosts for party appetizers or game-day spreads, and promoting them as a quick meal solution for busy students and professionals. The lookback window for this segment is the last seven days.
Breakfast Sandwiches CPG Weekly Transactions › Prepared Foods › Breakfast Biscuits - Other Breakfast Sandwiches: This segment targets consumers who have recently purchased frozen or refrigerated breakfast sandwich products, including egg and cheese biscuits, croissant sandwiches, and English muffin breakfast sandwiches. Use cases include promoting breakfast sandwich brands to on-the-go commuters and busy households, advertising frozen breakfast sandwich products as a quick morning meal alternative, and reaching consumers who regularly purchase convenient ready-to-eat or heat-and-eat breakfast items. The lookback window for this segment is the last seven days.
Meat Lovers Breakfast Bowl CPG Weekly Transactions › Prepared Foods › Breakfast Meals Combos: This segment targets consumers who have purchased Meat Lovers Breakfast Bowls, which are convenient, protein-rich prepared meals typically featuring a combination of eggs, potatoes, cheese, and various meats such as sausage, bacon, and ham. Applicable use cases include targeting time-strapped professionals, marketing to students or busy parents looking for easy meal options, and cross-selling with breakfast beverages like orange juice or coffee. The lookback window for this segment is the last seven days.
Pancakes and Sausage On A Stick CPG Weekly Transactions › Prepared Foods › Breakfast Sandwiches: This segment targets consumers who have purchased pancakes and sausage on a stick, a convenient and portable frozen breakfast product consisting of a savory sausage link coated in a sweet pancake batter. Applicable use cases include targeting parents for easy school-day breakfast solutions, marketing to time-pressed professionals, and promoting multipack options for large households. The lookback window for this segment is the last seven days.
Chicken Broth CPG Weekly Transactions › Prepared Foods › Broth › Reduced Sodium: This segment targets consumers who have purchased reduced sodium chicken broth, a savory liquid base made from simmering chicken and vegetables with lower salt content than standard varieties. Applicable use cases include targeting health-conscious home cooks for nutritious meal preparation, marketing to shoppers following low-sodium diets for heart health, and promoting seasonal comfort food recipes during colder months. The lookback window for this segment is the last seven days.
Beef Broth CPG Weekly Transactions › Prepared Foods › Broth › Regular Sodium: This segment targets consumers who have purchased beef broth, a savory liquid made by simmering beef bones, meat, and aromatics. Applicable use cases include promoting seasonal comfort food recipes, cross-selling with fresh stew meat and root vegetables, or targeting home cooks during holiday meal preparation. The lookback window for this segment is the last seven days.
Chicken Broth CPG Weekly Transactions › Prepared Foods › Broth › Regular Sodium: This segment targets consumers who have purchased regular sodium chicken broth, a versatile savory liquid made by simmering chicken meat and bones with vegetables and herbs. Applicable use cases include targeting home cooks for use as a base in soups, stews, and gravies, marketing to health-conscious consumers using it to cook more flavorful grains like rice or quinoa, and reaching shoppers seeking a soothing, hydrating beverage during the cold and flu season. The lookback window for this segment is the last seven days.
Corned Beef Hash CPG Weekly Transactions › Prepared Foods › Canned Meat › Beef: This segment targets consumers who have purchased Corned Beef Hash, a convenient prepared food consisting of seasoned corned beef and diced potatoes, typically sautéed until crispy for breakfast or brunch. Applicable use cases include targeting shoppers looking for quick, hearty meal solutions, cross-selling with breakfast staples like eggs and hot sauce, or driving brand loyalty for shelf-stable canned meats. The lookback window for this segment is the last seven days.
Chunk Chicken Breast CPG Weekly Transactions › Prepared Foods › Canned Meat › Chicken: This segment targets consumers who have purchased Chunk Chicken Breast, a convenient and shelf-stable canned protein option featuring fully cooked pieces of white meat. Applicable use cases include targeting busy households for fast lunch solutions like chicken salads or wraps, marketing to outdoor enthusiasts for portable protein, and cross-selling with pantry items such as crackers, mayonnaise, or pasta. The lookback window for this segment is the last seven days.
Cinnamon French Toast Sticks CPG Weekly Transactions › Prepared Foods › French Toast › Regular: This segment targets consumers who have purchased Cinnamon French Toast Sticks, a convenient frozen breakfast product featuring sliced bread coated in a cinnamon-flavored batter and shaped into sticks for easy dipping. Applicable use cases include promoting breakfast syrups and dips, targeting parents for convenient school-morning meals, or cross-selling with breakfast sides like fruit and bacon. The lookback window for this segment is the last seven days.
Other Beef CPG Weekly Transactions › Prepared Foods › Frozen Appetizers - Sandwiches, Paninis Pouches: This segment targets consumers who have purchased frozen beef-based sandwiches, paninis, and handheld pouches, which are convenient, ready-to-heat meals or snacks featuring savory beef fillings. Applicable use cases include targeting busy individuals seeking quick meal solutions, marketing to families for easy after-school snacks, and promoting convenient handheld options for casual social gatherings or game days. The lookback window for this segment is the last seven days.
Macaroni and Cheese Dinner CPG Weekly Transactions › Prepared Foods › Mac and Cheese: This segment targets consumers who have purchased classic Macaroni and Cheese Dinner, a popular prepared food consisting of macaroni pasta and a savory cheese sauce. Applicable use cases include targeting households for easy weeknight dinner solutions, marketing bulk-buy deals for pantry stocking, and cross-selling with proteins or vegetables to create a complete meal. The lookback window for this segment is the last seven days.
Shells and Cheese CPG Weekly Transactions › Prepared Foods › Mac and Cheese: This segment targets consumers who have purchased shells and cheese, a popular prepared food featuring tender shell-shaped pasta paired with a rich and creamy cheese sauce. Applicable use cases include marketing to busy families looking for quick weeknight dinner solutions, targeting parents for easy-to-prepare consumers' meals, and cross-selling with complementary items like frozen vegetables or protein additions like hot dogs and grilled chicken. The lookback window for this segment is the last seven days.
Ramen CPG Weekly Transactions › Prepared Foods › Noodles - Instant Noodle: This segment targets consumers who have purchased instant noodles, specifically ramen, which are precooked and dried noodle blocks designed for quick preparation by adding boiling water or microwaving. Applicable use cases include targeting college students and busy professionals for quick meal solutions, promoting to budget-conscious households, and marketing during emergency preparedness campaigns. The lookback window for this segment is the last seven days.
Buttermilk Pancakes CPG Weekly Transactions › Prepared Foods › Pancake › Regular: This segment targets consumers who have purchased buttermilk pancakes, a classic and popular breakfast item known for its light, fluffy texture and slightly tangy flavor derived from buttermilk. Applicable use cases include targeting families looking for easy weekday breakfast options, marketing to individuals seeking comfort food with minimal preparation time, and cross-selling complementary products such as maple syrup, butter, or fresh fruit toppings. The lookback window for this segment is the last seven days.
Cheddar Broccoli Pasta Side CPG Weekly Transactions › Prepared Foods › Pasta: This segment targets consumers who have purchased Cheddar Broccoli Pasta Side, a convenient prepared food item that requires minimal preparation to create a savory side dish combining pasta with a cheesy broccoli sauce. Applicable use cases include promoting quick meal solutions for busy families, cross-marketing with protein main dishes, or driving repeat purchases through seasonal promotions. The lookback window for this segment is the last seven days.
Chicken Pot Pie CPG Weekly Transactions › Prepared Foods › Pot Pie: This segment targets consumers who have purchased chicken pot pies, which are savory deep-dish pies featuring a flaky pastry crust filled with tender pieces of chicken, vegetables like peas, carrots, and celery, and a rich, creamy gravy. Applicable use cases include targeting busy families or individuals seeking quick, wholesome meal options, marketing to fans of traditional comfort foods, and cross-selling with side dishes like salads or desserts. The lookback window for this segment is the last seven days.
Turkey Pot Pie CPG Weekly Transactions › Prepared Foods › Pot Pie: This segment targets consumers who have purchased turkey pot pies, a convenient prepared food consisting of turkey meat, vegetables, and gravy encased in a flaky pastry crust. Applicable use cases include promoting easy weeknight dinner solutions for busy families, targeting office workers for convenient heat-and-eat lunches, and cross-selling with side dishes like salads or cranberry sauce. The lookback window for this segment is the last seven days.
Mashed Potatoes CPG Weekly Transactions › Prepared Foods › Potatoes: This segment targets consumers who have purchased mashed potatoes, a popular and convenient prepared food item made from boiled and crushed potatoes typically mixed with milk, butter, and seasonings. Applicable use cases include promoting quick meal solutions for busy weeknights, targeting hosts for holiday feast planning, and cross-selling with gravy, meats, or additional prepared sides. The lookback window for this segment is the last seven days.
Tater Tots CPG Weekly Transactions › Prepared Foods › Potatoes › Bites Tater Tots: This segment targets consumers who have purchased tater tots, which are bite-sized, cylindrical nuggets made from grated or finely chopped potatoes that are deep-fried or baked until golden and crispy. Applicable use cases include promoting frozen food brands, marketing to families for quick meal solutions, and cross-selling complementary products such as dipping sauces, cheeses, and chili. The lookback window for this segment is the last seven days.
Crinkle Cut French Fries CPG Weekly Transactions › Prepared Foods › Potatoes › French Fries: This segment targets consumers who have purchased crinkle cut french fries, a popular potato product characterized by its wavy, ridged edges that provide extra surface area for crispiness and sauce retention. Applicable use cases include targeting families for easy weeknight meal solutions, marketing for barbecue or party planning as a side for burgers and hot dogs, and cross-selling with condiments such as ketchup, mustard, or specialty dipping sauces. The lookback window for this segment is the last seven days.
Seasoned French Fried Potatoes CPG Weekly Transactions › Prepared Foods › Potatoes › French Fries: This segment targets consumers who have purchased seasoned French fried potatoes, which are prepared potato strips typically seasoned with a blend of savory spices like paprika, garlic, and onion to enhance their flavor. Applicable use cases include marketing to families for easy weeknight dinners, promoting pairings with burgers and sandwiches, or targeting shoppers looking for flavorful appetizers for social gatherings. The lookback window for this segment is the last seven days.
Hash Brown Patties CPG Weekly Transactions › Prepared Foods › Potatoes › Hash Browns: This segment targets consumers who have purchased hash brown patties, which are convenient, pre-formed potato cakes made from shredded potatoes that are seasoned and cooked until golden and crispy. Applicable use cases include targeting busy households for quick morning meal solutions, marketing to families for weekend brunch preparation, and cross-selling with other breakfast proteins or condiments. The lookback window for this segment is the last seven days.
Shredded Hash Browns CPG Weekly Transactions › Prepared Foods › Potatoes › Hash Browns: This segment targets consumers who have purchased shredded hash browns, a classic breakfast staple made from grated potatoes that are typically fried until golden and crisp. Applicable use cases include promoting complementary breakfast items like eggs, bacon, and sausages, cross-selling condiments such as ketchup or hot sauce, and targeting busy households looking for quick and easy meal solutions. The lookback window for this segment is the last seven days.
Sushi Rolls CPG Weekly Transactions › Prepared Foods › Prepared Sushi: This segment targets consumers who have purchased prepared sushi rolls, which are ready-to-eat Japanese-style dishes typically consisting of vinegared rice combined with various ingredients such as seafood, vegetables, and seaweed. Applicable use cases include targeting busy professionals looking for quick lunch solutions, marketing to health-conscious consumers seeking fresh alternatives to traditional fast food, and cross-selling with Japanese-inspired beverages or sides like ginger and wasabi. The lookback window for this segment is the last seven days.
Creamy Chicken Ramen Noodle Soup CPG Weekly Transactions › Prepared Foods › Ramen: This segment targets consumers who have purchased Creamy Chicken Ramen Noodle Soup, a quick-preparation instant meal featuring wheat noodles and a savory, cream-enhanced chicken broth. Applicable use cases include targeting students and busy professionals for convenient lunch or late-night meal options, promoting bulk pantry stocking, or cross-selling complementary additions like frozen vegetables, eggs, or hot sauce to elevate the dish. The lookback window for this segment is the last seven days.
Ramen Noodle Soup Beef Flavor CPG Weekly Transactions › Prepared Foods › Ramen: This segment targets consumers who have purchased Ramen Noodle Soup Beef Flavor, a convenient and quick-to-prepare instant noodle dish featuring a savory beef-flavored seasoning. Applicable use cases include driving brand repeat purchases, cross-promoting other instant meal varieties, or targeting value-conscious consumers. The lookback window for this segment is the last seven days.
Cheddar Broccoli Rice Sides CPG Weekly Transactions › Prepared Foods › Rice: This segment targets consumers who have purchased Cheddar Broccoli Rice Sides, a convenient and flavorful prepared side dish that combines long grain rice with a creamy cheddar cheese sauce and broccoli florets. Applicable use cases include marketing to busy families looking for easy weeknight meal components, promoting as a side dish for grilled proteins like chicken or fish, and targeting budget-conscious shoppers seeking shelf-stable pantry staples. The lookback window for this segment is the last seven days.
Peanut Butter and Grape Jelly Sandwich CPG Weekly Transactions › Prepared Foods › Sandwiches: This segment targets consumers who have purchased pre-made peanut butter and grape jelly sandwiches, a classic and convenient prepared food item featuring the iconic combination of creamy or crunchy peanut butter and sweet grape jelly on bread. Applicable use cases include targeting parents for easy school lunch solutions, marketing to busy professionals seeking on-the-go snack options, and cross-selling with complementary items like milk, fruit cups, or chips. The lookback window for this segment is the last seven days.
Chicken Sandwich CPG Weekly Transactions › Prepared Foods › Sandwiches › Chicken: This segment targets consumers who have purchased a chicken sandwich, a popular prepared food item consisting of a seasoned or breaded chicken breast or patty served on a bun or bread, often accompanied by toppings like lettuce, pickles, and mayo. Applicable use cases include promoting quick-service restaurant alternatives, marketing convenient lunch or dinner solutions for busy professionals and students, and cross-selling with side dishes like fries or carbonated beverages. The lookback window for this segment is the last seven days.

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