Food & Drink Audience Segments

Pepper CPG Weekly Transactions › Dips Spreads › Cheese - Dip: This segment targets consumers who have purchased pepper-flavored cheese dips, which are savory, creamy spreads infused with various types of peppers, such as jalapeños or habaneros, to provide a spicy kick. Applicable use cases include promoting complementary dipping items like tortilla chips, crackers, or fresh vegetables, and targeting shoppers for social gatherings, game day events, or as a flavorful ingredient for home-cooked Mexican-inspired dishes. The lookback window for this segment is the last seven days.
Salsa CPG Weekly Transactions › Dips Spreads › Cheese - Dip: This segment targets consumers who have purchased cheese dips blended with salsa, such as salsa con queso, which are creamy, savory dips often featuring a mix of melted cheese and zesty ingredients like tomatoes, onions, and peppers. Applicable use cases include promoting complementary snacks like tortilla chips and crackers, targeting shoppers for parties and game day events, or marketing quick appetizer solutions for family snacking occasions. The lookback window for this segment is the last seven days.
Avocado Guacamole CPG Weekly Transactions › Dips Spreads › Dips: This segment targets consumers who have recently purchased avocado and guacamole dip products, including fresh, refrigerated, and shelf-stable guacamole dips. Use cases include promoting guacamole brands to Mexican food enthusiasts and snack dip buyers, advertising avocado products alongside tortilla chip and salsa purchases, and reaching consumers who regularly purchase avocado-based dips and condiments. The lookback window for this segment is the last seven days.
Queso Blanco Dip CPG Weekly Transactions › Dips Spreads › Dips › Cheese: This segment targets consumers who have purchased Queso Blanco Dip, a creamy white cheese dip often flavored with green chilies or jalapeños. Applicable use cases include promoting complementary products like tortilla chips and pretzels, targeting shoppers for game day events or social gatherings, and cross-selling with Mexican-style meal components such as tacos and fajitas. The lookback window for this segment is the last seven days.
Jalapeno Cheddar Cheese Dip CPG Weekly Transactions › Dips Spreads › Dips › Pepper: This segment targets consumers who have purchased Jalapeno Cheddar Cheese Dip, a savory and spicy condiment that combines creamy cheddar cheese with the heat of jalapeno peppers. Applicable use cases include targeting hosts planning for game day parties, social gatherings, or movie nights, as well as marketing to snack enthusiasts looking for bold flavor profiles. The lookback window for this segment is the last seven days.
Chunky Mild Salsa CPG Weekly Transactions › Dips Spreads › Dips › Salsa: This segment targets consumers who have purchased chunky mild salsa, a versatile condiment characterized by its thick texture and blend of vine-ripened tomatoes, onions, and mild peppers like jalapeños. Applicable use cases include promoting party appetizers such as chips and dip, marketing as a topping for tacos or nachos, and cross-selling with Mexican-style meal kits or breakfast items like eggs. The lookback window for this segment is the last seven days.
Restaurant Style Salsa CPG Weekly Transactions › Dips Spreads › Dips › Salsa: This segment targets consumers who have purchased restaurant-style salsa, a popular dip characterized by its smooth, blended consistency and fresh flavor profile, typically made with tomatoes, onions, peppers, and cilantro. Applicable use cases include promoting complementary products like tortilla chips, shredded cheese, or avocados for social gatherings, marketing to home cooks as a versatile topping for tacos, grilled meats, and eggs, or driving brand loyalty through seasonal promotions. The lookback window for this segment is the last seven days.
Cookie Dough CPG Weekly Transactions › Dough and Batter Products: This segment targets consumers who have purchased refrigerated or frozen prepared cookie dough, which is designed for convenient home baking and comes in various flavors like chocolate chip, oatmeal, and sugar. Applicable use cases include targeting families for holiday-themed baking activities, marketing to busy households for quick dessert solutions, and cross-selling with complementary items such as milk or ice cream. The lookback window for this segment is the last seven days.
Sweet Roll Dough CPG Weekly Transactions › Dough and Batter Products › Doughs: This segment targets consumers who have recently purchased sweet roll dough products, including refrigerated cinnamon roll, sweet roll, and similar ready-to-bake dough items. Use cases include promoting sweet roll dough brands to convenience baking consumers, advertising holiday and seasonal sweet roll products to households that enjoy home baking, and reaching consumers who purchase refrigerated dough products for quick breakfast and dessert preparation. The lookback window for this segment is the last seven days.
Buttermilk Biscuits CPG Weekly Transactions › Dough and Batter Products › Doughs › Biscuit Dough: This segment targets consumers who have purchased refrigerated or frozen buttermilk biscuit dough, a versatile kitchen staple used to bake warm, flaky biscuits with a signature tangy flavor. Applicable use cases include promoting complementary products such as jams, honey, and breakfast meats, or targeting busy families looking for quick and easy meal components. The lookback window for this segment is the last seven days.
Chocolate Chip Cookie Dough CPG Weekly Transactions › Dough and Batter Products › Doughs › Cookie Dough: This segment targets consumers who have purchased chocolate chip cookie dough, a refrigerated or frozen prepared dough containing chocolate chips that is ready for baking. Applicable use cases include targeting households for family dessert nights, marketing for seasonal or holiday baking occasions, and cross-selling with complementary products like milk or ice cream. The lookback window for this segment is the last seven days.
Sugar Cookie Dough CPG Weekly Transactions › Dough and Batter Products › Doughs › Cookie Dough: This segment targets consumers who have purchased sugar cookie dough, a convenient, ready-to-bake product used to create sweet, buttery cookies with a crisp edge and soft center. Applicable use cases include targeting families for seasonal holiday baking, promoting to time-pressed consumers seeking a quick dessert solution, or cross-selling with decorating supplies like frosting and sprinkles. The lookback window for this segment is the last seven days.
Crescent Rolls CPG Weekly Transactions › Dough and Batter Products › Doughs › Crescent Dough: This segment targets consumers who have purchased refrigerated crescent rolls, which are versatile, pre-made dough products known for their buttery, flaky texture when baked. Applicable use cases include promoting quick dinner side dishes, marketing to home cooks for appetizer bases like "pigs in a blanket," or highlighting sweet and savory recipe inspirations for holiday gatherings and family meals. The lookback window for this segment is the last seven days.
Cinnamon Rolls CPG Weekly Transactions › Dough and Batter Products › Doughs › Sweet Roll Dough: This segment targets consumers who have purchased refrigerated or frozen cinnamon rolls, which are pre-prepared sweet dough products featuring a cinnamon-sugar filling and a separate or included icing. Applicable use cases include promoting complementary breakfast items like coffee or milk, targeting shoppers for holiday-themed baking occasions, and marketing to families seeking quick brunch or dessert options. The lookback window for this segment is seven days.
Cake Doughnuts CPG Weekly Transactions › Doughnuts › Cakes Snacks - Donuts: This segment targets consumers who have purchased cake doughnuts, which are dense, flavorful pastries made from a cake-like batter and often finished with glazes, sprinkles, or powdered sugar. Applicable use cases include promoting coffee and doughnut pairings, marketing multi-pack options for family breakfasts or office gatherings, and driving trial for new seasonal flavors or bakery-fresh offerings. The lookback window for this segment is the last seven days.
Real Bacon Pieces CPG Weekly Transactions › Dry Salad and Potato Toppings › Bacon Toppings: This segment targets consumers who have purchased Real Bacon Pieces, which are convenient, pre-cooked, and crumbled bacon bits typically used as a savory topping for salads, baked potatoes, soups, and various other dishes. Applicable use cases include targeting home cooks for meal enhancement campaigns, marketing to busy individuals seeking quick flavor additions, and cross-selling with fresh produce or pantry staples like potatoes and salad dressings. The lookback window for this segment is the last seven days.
Seasoned Croutons CPG Weekly Transactions › Dry Salad and Potato Toppings › Croutons: This segment targets consumers who have purchased seasoned croutons, which are small, twice-baked bread cubes flavored with a savory blend of herbs, spices, and often garlic or butter. Use cases include promoting crouton and salad topping brands, driving trial for premium seasoned varieties, and cross-selling with salad dressings, soups, and fresh produce. The lookback window for this segment is the last seven days.
Cage Free Large Brown Eggs CPG Weekly Transactions › Eggs › Chicken Eggs: This segment targets consumers who have purchased Cage Free Large Brown Eggs, which are produced by hens not confined to cages, often appealing to shoppers who prioritize animal welfare and natural farming practices. Applicable use cases include marketing to ethically-conscious consumers, promoting specialty or organic food pairings, and cross-selling with other breakfast essentials like artisanal breads or organic meats. The lookback window for this segment is the last seven days.
Extra Large White Eggs CPG Weekly Transactions › Eggs › Chicken Eggs: This segment targets consumers who have purchased Extra Large White Eggs, which are a premium-sized variety of chicken eggs that provide more volume per egg than standard sizes, making them a preferred choice for substantial meals and specific baking requirements. Applicable use cases include targeting high-volume households for weekly replenishment, marketing to home bakers and culinary enthusiasts who require precise ingredients, and cross-selling with complementary items like bacon, bread, or specialty baking supplies. The lookback window for this segment is the last seven days.
Large White Eggs CPG Weekly Transactions › Eggs › Chicken Eggs: This segment targets consumers who have purchased Large White Eggs, which are versatile and essential kitchen staples used for a wide variety of cooking and baking needs. Applicable use cases include targeting households for weekly grocery replenishment, marketing to home bakers and cooking enthusiasts, and cross-selling with breakfast items like bacon, bread, or hash browns. The lookback window for this segment is the last seven days.
Clover Valley Large Grade A Eggs CPG Weekly Transactions › Eggs › Chicken Eggs › Large: This segment targets consumers who have purchased Clover Valley Large Grade A Eggs, a budget-friendly and essential kitchen staple used for various cooking and baking needs. Applicable use cases include targeting value-conscious households for regular grocery replenishment, marketing to home bakers for seasonal recipe needs, or cross-selling complementary breakfast items like bacon and toast. The lookback window for this segment is the last seven days.
Kirkland Signature Free Range Eggs CPG Weekly Transactions › Eggs › Chicken Eggs › Large: This segment targets consumers who have purchased Kirkland Signature Free Range Eggs, which are sourced from hens with access to outdoor spaces and are known for their high quality and value. Applicable use cases include promoting complementary breakfast items like bacon or avocado, driving brand loyalty for Costco’s Kirkland Signature line, and targeting health-conscious shoppers who prioritize animal welfare. The lookback window for this segment is the last seven days.
Large CPG Weekly Transactions › Eggs › Fresh Eggs: This segment targets consumers who have recently purchased large-size fresh eggs, the most common egg variety purchased in U.S. grocery stores. Use cases include promoting egg brands and organic egg alternatives to frequent egg buyers, marketing eggs to health-conscious protein seekers and home cooks, and reaching households that regularly purchase eggs for breakfast preparation. The lookback window for this segment is the last seven days.
Paprika CPG Weekly Transactions › Extracts Herbs Spices and Seasonings: This segment targets consumers who have purchased paprika, a versatile spice made from dried and ground red peppers known for its vibrant crimson color and flavor profile ranging from sweet and mild to earthy and smoky. Applicable use cases include promoting spice refills to home cooks, marketing barbecue rubs and marinades for grilling season, and cross-selling with meat and poultry for stews and roasts. The lookback window for this segment is the last seven days.
Ground Cinnamon CPG Weekly Transactions › Extracts Herbs Spices and Seasonings › Cinnamon: This segment targets consumers who have purchased ground cinnamon, a warm and aromatic spice made from the ground bark of cinnamon trees. Applicable use cases include targeting home bakers for seasonal recipe promotions, marketing to health-conscious shoppers for use in breakfast bowls, and cross-selling with complementary items like sugar, flour, or apples. The lookback window for this segment is the last seven days.
Garlic Powder CPG Weekly Transactions › Extracts Herbs Spices and Seasonings › Garlic: This segment targets consumers who have purchased garlic powder, a convenient dehydrated spice that provides the pungent, savory flavor and aroma of fresh garlic without the need for peeling or chopping. Applicable use cases include targeting home cooks for time-saving meal preparation, marketing to outdoor enthusiasts for portable seasoning options, and cross-selling with other spices or ground meats. The lookback window for this segment is the last seven days.
Minced Garlic CPG Weekly Transactions › Extracts Herbs Spices and Seasonings › Garlic: This segment targets consumers who have purchased minced garlic, a convenient and aromatic kitchen staple consisting of finely chopped garlic cloves typically preserved in water or oil. Applicable use cases include targeting home cooks for everyday meal preparation, marketing to fans of Italian, Asian, or Mediterranean cuisines, and promoting it as a time-saving essential for busy households. The lookback window for this segment is the last seven days.
Onion Powder CPG Weekly Transactions › Extracts Herbs Spices and Seasonings › Onion: This segment targets consumers who have purchased onion powder, a convenient and concentrated seasoning made from dehydrated, ground onions. Applicable use cases include marketing to home cooks for everyday seasoning needs, promoting spice rack replenishment, or cross-selling with proteins, vegetables, and ingredients for dry rubs, marinades, and soups. The lookback window for this segment is the last seven days.
Ground Black Pepper CPG Weekly Transactions › Extracts Herbs Spices and Seasonings › Peppercorns › Black: This segment targets consumers who have purchased ground black pepper, a staple spice derived from dried Piper nigrum drupes known for its sharp, pungent flavor and aromatic heat. Use cases include promoting spice and seasoning brands, targeting everyday home cooks, and cross-selling with complementary seasonings, rubs, and culinary staples. The lookback window for this segment is the last seven days.
Iodized Salt CPG Weekly Transactions › Extracts Herbs Spices and Seasonings › Salt: This segment targets consumers who have purchased Iodized Salt, an essential kitchen staple consisting of table salt mixed with a minute amount of various salts of the element iodine. Applicable use cases include targeting home cooks for everyday grocery replenishment, marketing to health-conscious families focusing on essential nutrient intake, and cross-selling with other pantry staples or fresh produce. The lookback window for this segment is the last seven days.
Italian Seasoning CPG Weekly Transactions › Extracts Herbs Spices and Seasonings › Seasonings: This segment targets consumers who have purchased Italian seasoning, a versatile dried herb blend typically featuring oregano, basil, rosemary, thyme, and sage. Use cases include promoting Italian-inspired meal kits and seasoning brands, targeting pasta and pizza shoppers, and cross-selling with pasta sauces, olive oil, and Mediterranean-style cooking ingredients. The lookback window for this segment is the last seven days.
Seasoning Blends CPG Weekly Transactions › Extracts Herbs Spices and Seasonings › Seasonings: This segment targets consumers who have recently purchased seasoning blends and mixed spice products, including dry rubs, all-purpose seasoning mixes, and signature seasoning blends used for cooking and grilling. Use cases include promoting seasoning brand products to home cooks who season meals frequently, advertising specialty and ethnic-inspired seasoning blends to adventurous cooks, and reaching consumers who regularly purchase herbs, spices, and seasonings as kitchen staples. The lookback window for this segment is the last seven days.
Fresh Ground CPG Weekly Transactions › Fresh Meat › Beef: This segment targets consumers who have purchased fresh ground beef, a versatile protein staple used in a variety of popular dishes such as hamburgers, meatballs, tacos, and meat sauces. Applicable use cases include targeting families for weekly meal planning and grocery replenishment, marketing to outdoor cooking enthusiasts for grilling season campaigns, and cross-selling with complementary items like burger buns, seasonings, or fresh produce. The lookback window for this segment is the last seven days.
Beef Burgers CPG Weekly Transactions › Fresh Meat › Beef › Fresh Ground: This segment targets consumers who have purchased fresh beef burgers, which are pre-formed ground beef patties ready for grilling or stovetop cooking. Applicable use cases include promoting outdoor grilling essentials, advertising quick weeknight meal components, or cross-selling complementary items like burger buns, sliced cheese, and condiments. The lookback window for this segment is the last seven days.
Ground Beef CPG Weekly Transactions › Fresh Meat › Beef › Fresh Ground: This segment targets consumers who have purchased ground beef, which is a versatile fresh meat staple made by mincing beef into a fine consistency and is a primary ingredient in numerous popular dishes such as burgers, tacos, pasta sauces, and meatloaf. Applicable use cases include targeting home cooks for weekly meal planning, marketing to grill enthusiasts for outdoor barbecues, and cross-selling with complementary items like hamburger buns, taco shells, or pasta. The lookback window for this segment is the last seven days.
Ground Beef Chuck CPG Weekly Transactions › Fresh Meat › Beef › Fresh Ground: This segment targets consumers who have purchased Ground Beef Chuck, a flavorful and versatile cut of fresh meat with a higher fat content, typically around 15-20%, making it ideal for dishes that require moisture and richness. Applicable use cases include targeting home cooks for weeknight meal planning, marketing to grill enthusiasts for outdoor barbecue promotions, and cross-selling with burger buns, condiments, or taco seasonings. The lookback window for this segment is the last seven days.
All Natural Boneless Skinless Chicken Breasts CPG Weekly Transactions › Fresh Meat › Chicken › Breasts: This segment targets consumers who have purchased all-natural boneless skinless chicken breasts, a lean and versatile protein staple free from artificial ingredients. Use cases include promoting chicken and fresh protein brands, targeting health-conscious meal planners, and cross-selling with marinades, seasonings, and meal kit ingredients. The lookback window for this segment is the last seven days.
Chicken Wing Sections CPG Weekly Transactions › Fresh Meat › Chicken › Wings: This segment targets consumers who have purchased chicken wing sections, which are fresh poultry cuts consisting of the drumette and flat portions of the wing. Applicable use cases include targeting sports fans for game-day viewing parties, marketing to families for easy weeknight dinners, and cross-selling with dipping sauces, celery, or blue cheese dressing. The lookback window for this segment is the last seven days.
Ground Turkey CPG Weekly Transactions › Fresh Meat › Turkey › Fresh Ground: This segment targets consumers who have purchased ground turkey, a lean and versatile protein alternative to ground beef used in a variety of dishes like burgers, tacos, and meatloaves. Applicable use cases include promoting heart-healthy meal options, marketing to fitness enthusiasts focused on high-protein diets, or cross-selling with fresh produce and seasoning kits. The lookback window for this segment is the last seven days.
Frozen Breakfast Food CPG Weekly Transactions › Frozen Foods: This segment targets consumers who have purchased frozen breakfast foods, a diverse category of convenient, heat-and-eat morning meals. Applicable use cases include promoting high-protein or health-conscious breakfast innovations, driving brand loyalty for staple morning goods, and cross-selling with complementary items like coffee, syrup, or fresh fruit. The lookback window for this segment is the last seven days.
Frozen Desserts Bakery CPG Weekly Transactions › Frozen Foods: This segment targets consumers who have purchased frozen desserts and bakery products, including frozen cakes, pastries, pies, doughs, and cookies, which offer a convenient and long-lasting alternative to fresh-baked goods. Applicable use cases include promoting ready-to-bake items for holiday hosting, marketing gluten-free or premium artisanal varieties to health-conscious or indulgence-seeking shoppers, and cross-selling with coffee or ice cream. The lookback window for this segment is the last seven days.
Frozen Dinners Meals CPG Weekly Transactions › Frozen Foods: This segment targets consumers who have recently purchased frozen dinners and meal products, including microwaveable entrees, TV dinners, and complete frozen meal solutions. Use cases include promoting frozen meal brands to busy consumers seeking convenient dinner options, advertising frozen dinners to single-person households and consumers looking for portion-controlled meal solutions, and reaching shoppers who regularly purchase frozen entrees for weeknight meal convenience. The lookback window for this segment is the last seven days.
Frozen Meat CPG Weekly Transactions › Frozen Foods: This segment targets consumers who have purchased frozen meat products, which include a variety of convenient, pre-packaged proteins such as chicken breasts, beef patties, meatballs, and pork sausages that are flash-frozen to preserve freshness and extend shelf life. Applicable use cases include marketing to busy families looking for quick meal solutions, targeting budget-conscious shoppers for bulk protein purchases, and promoting easy-to-cook options for weeknight dinners. The lookback window for this segment is the last seven days.
Frozen Novelties/Ice Cream CPG Weekly Transactions › Frozen Foods: This segment targets consumers who have recently purchased frozen novelty ice cream products, including ice cream bars, popsicles, and frozen treat multipacks. Use cases include promoting frozen novelty brands to families and dessert shoppers, advertising seasonal frozen treat products during warm months, and reaching consumers who regularly purchase frozen desserts through grocery and mass retail channels. The lookback window for this segment is the last seven days.
Frozen Potatoes CPG Weekly Transactions › Frozen Foods: This segment targets consumers who have purchased frozen potato products, which include a variety of convenient, freezer-stable options such as French fries, tater tots, hash browns, and wedges. Applicable use cases include targeting families for quick weeknight dinner solutions, marketing to sports fans for game-day snack pairings, and cross-selling with condiments like ketchup or dipping sauces. The lookback window for this segment is the last seven days.
Frozen Seafood CPG Weekly Transactions › Frozen Foods: This segment targets consumers who have purchased frozen seafood, which includes a wide variety of flash-frozen or individual quick frozen (IQF) products such as shrimp, fish fillets, scallops, and prepared seafood meals. Applicable use cases include targeting health-conscious shoppers looking for lean protein and Omega-3 sources, marketing quick meal solutions to busy professionals, or promoting premium varieties for home-cooked gourmet dinners. The lookback window for this segment is the last seven days.
Frozen Vegetables CPG Weekly Transactions › Frozen Foods: This segment targets consumers who have purchased frozen vegetables, which are fresh vegetables that have been blanched and flash-frozen to preserve their nutritional value, flavor, and texture. Applicable use cases include promoting healthy meal starters for busy families, marketing to budget-conscious shoppers looking for shelf-stable produce, and cross-selling with proteins or grains for complete easy-to-prepare meals. The lookback window for this segment is the last seven days.
Apple Sauce CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased Original Applesauce, a classic and nutritious fruit snack made from cooked apples. Applicable use cases include promoting healthy lunchbox additions for families, marketing to health-conscious individuals seeking low-fat snack options, or cross-selling with baking ingredients. The lookback window for this segment is the last seven days.
Apples CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased fresh apples, a popular and versatile fruit available in a wide range of varieties including Gala, Honeycrisp, Fuji, and Granny Smith, known for their crisp texture, natural sweetness, and high fiber and vitamin content. Applicable use cases include targeting health-conscious families for weekly produce replenishment, marketing to home bakers for seasonal recipes like pies, crisps, and sauces, and cross-selling with complementary items such as nut butters, caramel dips, or artisanal cheeses for snacking occasions. The lookback window for this segment is the last seven days.
Bananas CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased yellow bananas, a highly popular and nutritious fruit known for its convenience, natural sweetness, and high potassium content. Applicable use cases include targeting health-conscious families for weekly grocery replenishment, marketing to athletes looking for natural pre-workout energy, and cross-selling with baking supplies or complementary breakfast products. The lookback window for this segment is the last seven days.
Blackberries CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased fresh blackberries, a nutrient-dense fruit known for its deep purple color, tart-sweet flavor, and high antioxidant content. Applicable use cases include targeting health-conscious shoppers for antioxidant-rich food campaigns, marketing to home bakers for seasonal dessert recipes, and cross-selling with breakfast items like yogurt and granola. The lookback window for this segment is the last seven days.
Blueberries CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased blueberries, a popular and nutrient-dense superfood known for its high antioxidant content, fiber, and vitamin C. Applicable use cases include targeting health-conscious shoppers for antioxidant-focused wellness campaigns, marketing to parents for nutritious lunchbox snacks, and cross-selling with baking supplies or breakfast staples. The lookback window for this segment is the last seven days.
Lemons CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased fresh lemons, a versatile citrus fruit known for its bright, tart flavor and high acidity. Applicable use cases include promoting complementary products like seafood or tea, marketing to home cooks and health-conscious consumers, or driving sales for seasonal beverage recipes. The lookback window for this segment is the last seven days.
Limes CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased fresh limes, a popular citrus fruit known for its tart, acidic juice and fragrant zest. Applicable use cases include targeting home cooks for seasonal recipe campaigns, marketing to beverage enthusiasts for home mixology, and cross-selling with seafood or poultry products. The lookback window for this segment is the last seven days.
Mandarins CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased mandarin oranges, which are small, sweet, and easy-to-peel citrus fruits that are a popular source of Vitamin C and a convenient, healthy snack. Applicable use cases include targeting families for school lunchbox additions, promoting healthy eating campaigns, and cross-selling with other fresh fruit or healthy snack alternatives. The lookback window for this segment is the last seven days.
Mixed Berries CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased mixed berries, a versatile blend of fruits such as strawberries, blueberries, raspberries, and blackberries, available fresh or frozen. Use cases include promoting produce brands and frozen fruit lines, cross-selling with yogurt, granola, or blenders, and reaching consumers who prioritize fresh and nutritious food choices. The lookback window for this segment is the last seven days.
Packaged Fruits Vegetable - Mixed Berries CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased packaged mixed berries, which typically include a blend of strawberries, blueberries, raspberries, and blackberries. Applicable use cases include targeting health-conscious shoppers for antioxidant-rich meal options, marketing to families for convenient fruit servings, and cross-selling with baking supplies or dairy products. The lookback window for this segment is the last seven days.
Pineapples CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased Gold Pineapples, which are a sweet and juicy tropical fruit variety characterized by their high sugar content and vibrant golden flesh. Applicable use cases include targeting health-conscious families for fresh snacking, marketing to home cooks for use in tropical desserts or savory dishes, and promoting them as a key ingredient for smoothies and cocktails. The lookback window for this segment is the last seven days.
Raspberries CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased Fresh Raspberries, a nutrient-dense fruit known for its delicate texture and distinct tart-sweet flavor profile. Applicable use cases include driving sales for seasonal produce, marketing to health-conscious families and fitness enthusiasts, and cross-selling with breakfast or dessert items like whipped cream and chocolate. The lookback window for this segment is the last seven days.
Strawberries CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased strawberries, which are popular, sweet, and red heart-shaped fruits known for their versatility in snacks, desserts, and breakfast dishes. Applicable use cases include targeting health-conscious individuals for fresh produce promotions, marketing to home bakers during peak harvest seasons, and cross-selling with dairy products like cream or yogurt for summer-themed campaigns. The lookback window for this segment is the last seven days.
Mixed Fruit CPG Weekly Transactions › Fruit Snacks › Shapes: This segment targets consumers who have recently purchased mixed fruit-flavored fruit snacks in fun shapes, including products like Welch's and Motts fruit snacks popular with consumers. Use cases include promoting fruit snack brands to parents buying lunchbox snacks for consumers, advertising mixed fruit snack varieties to households seeking better-for-you sweet snack options, and reaching consumers who regularly purchase fruit-based snack items. The lookback window for this segment is the last seven days.
Cinnamon Applesauce CPG Weekly Transactions › Fruit › Apple Sauce: This segment targets consumers who have purchased cinnamon applesauce, which consists of pureed apples seasoned with cinnamon for a sweet and flavorful fruit snack. Applicable use cases include driving brand loyalty among parents, cross-selling with other healthy snacks, or promoting its use as a moisture-adding ingredient in baking recipes. The lookback window for this segment is the last seven days.
Cosmic Crisp CPG Weekly Transactions › Fruit › Apples: This segment targets consumers who have purchased Cosmic Crisp apples, a premium hybrid variety known for its large size, remarkable crunch, and balanced sweet-tart flavor profile. Applicable use cases include marketing to health-conscious families for school lunches, targeting home bakers for pies and tarts, and cross-selling with artisanal cheeses or nut butters for gourmet snack pairings. The lookback window for this segment is the last seven days.
Gala CPG Weekly Transactions › Fruit › Apples: This segment targets consumers who have purchased Gala apples, a popular and sweet fruit variety known for its crisp texture and mild flavor. Applicable use cases include driving brand loyalty for produce labels, cross-selling healthy snacks or dips like peanut butter and caramel, and promoting seasonal fruit sales. The lookback window for this segment is the last seven days.
Honeycrisp CPG Weekly Transactions › Fruit › Apples: This segment targets consumers who have purchased Honeycrisp Apples, a premium fruit variety prized for its exceptionally crisp texture and balanced sweet-tart flavor. Applicable use cases include targeting health-conscious households for weekly grocery needs, marketing to families for nutritious school lunch options, and cross-selling with complementary items like nut butters, cheeses, or caramel dips. The lookback window for this segment is the last seven days.
Hass CPG Weekly Transactions › Fruit › Avocados: This segment targets consumers who have purchased Hass Avocados, which are popular fruits known for their pebbly skin and creamy, nutrient-rich flesh high in healthy fats. Applicable use cases include targeting health-conscious shoppers for meal-prepping and breakfast recipes like avocado toast, promoting fresh ingredients for social gatherings and guacamole preparation, and cross-selling with complementary items like tortilla chips, salsa, or lime juice. The lookback window for this segment is the last seven days.
Green Seedless Grapes CPG Weekly Transactions › Fruit › Grapes: This segment targets consumers who have purchased green seedless grapes, a crisp and refreshing fruit favored for its sweet flavor and snackability. Applicable use cases include targeting health-conscious shoppers for weekly grocery refills, promoting back-to-school lunchbox essentials, and cross-selling with deli items for entertaining or charcuterie platters. The lookback window for this segment is the last seven days.
Clementines CPG Weekly Transactions › Fruit › Mandarins: This segment targets consumers who have purchased clementines, a small, sweet, and typically seedless citrus fruit that is easy to peel, making it a popular choice for healthy snacking. Applicable use cases include targeting parents for school lunchbox essentials, marketing to health-conscious individuals seeking portable natural snacks, and cross-selling with other fresh produce or festive seasonal items. The lookback window for this segment is the last seven days.
Navel CPG Weekly Transactions › Fruit › Oranges: This segment targets consumers who have purchased Navel Oranges, a popular seedless citrus variety known for its sweet, juicy flavor and characteristic navel-like formation at the blossom end. Applicable use cases include targeting health-conscious shoppers for immune-boosting campaigns, marketing to families for convenient on-the-go snacking, and cross-selling with breakfast items, baking supplies, or ingredients for salads and marinades. The lookback window for this segment is the last seven days.
Fresh Navel Oranges CPG Weekly Transactions › Fruit › Oranges › Cara Cara: This segment targets consumers who have purchased Fresh Navel Cara Cara oranges, a unique citrus variety known for its vibrant pinkish-red flesh and sweet, low-acid flavor with hints of berry or cherry. Applicable use cases include promoting healthy snacking options for families, marketing to home cooks for use in fresh salads or desserts, and driving seasonal sales during their peak availability from December to April. The lookback window for this segment is the last seven days.
Beef CPG Weekly Transactions › Fully Cooked Meat: This segment targets consumers who have purchased fully cooked beef products categorized as "Other Beef," which includes convenient, ready-to-heat options like seasoned brisket, pot roast, steak strips, and meatballs. Applicable use cases include marketing to busy families for quick weeknight dinners, targeting professionals for easy meal prep lunches, and cross-selling with side dishes like mashed potatoes or frozen vegetables. The lookback window for this segment is the last seven days.
Strip CPG Weekly Transactions › Fully Cooked Meat › Chicken: This segment targets consumers who have recently purchased fully cooked chicken strips, including ready-to-heat grilled, breaded, or seasoned chicken strip products sold in the frozen and refrigerated sections. Use cases include promoting fully cooked chicken brands to convenience meal shoppers, advertising ready-to-eat chicken strips to busy families seeking quick protein options, and reaching consumers who purchase heat-and-serve meal solutions. The lookback window for this segment is the last seven days.
Chicken Patties CPG Weekly Transactions › Fully Cooked Meat › Chicken › Patties: This segment targets consumers who have purchased chicken patties, which are breaded and seasoned ground chicken shaped into discs, typically sold frozen or refrigerated. Applicable use cases include marketing to busy parents for easy school-night dinners, targeting on-the-go professionals seeking fast meal solutions, and promoting complementary products like burger buns, condiments, and frozen sides. The lookback window for this segment is the last seven days.
Popcorn Chicken CPG Weekly Transactions › Fully Cooked Meat › Chicken › Popcorn Nibbler Bites Fritter: This segment targets consumers who have purchased popcorn chicken, which are small, bite-sized pieces of chicken that have been breaded and deep-fried until crispy. Applicable use cases include marketing to consumers for easy weeknight meals or after-school snacks, targeting busy individuals looking for a fast appetizer or salad topper, and promoting bulk purchases for party platters or social gatherings. The lookback window for this segment is the last seven days.
Rotisserie Chicken CPG Weekly Transactions › Fully Cooked Meat › Chicken › Rotisserie: This segment targets consumers who have purchased Rotisserie Chicken, which is a whole chicken that has been skewered on a spit and roasted by being rotated over a heat source, resulting in moist meat and seasoned, crispy skin. Applicable use cases include marketing quick and easy dinner solutions to busy professionals, targeting families for convenient weeknight meal prep, and cross-selling with side dishes like salads, mashed potatoes, or bread. The lookback window for this segment is the last seven days.
Chicken Nuggets CPG Weekly Transactions › Fully Cooked Meat › Chicken › Tender Nugget Fingers: This segment targets consumers who have purchased chicken nuggets, which are bite-sized pieces of deboned chicken meat that are breaded or battered and then deep-fried or baked for a quick and convenient meal or snack. Applicable use cases include driving brand loyalty for frozen food manufacturers, cross-selling complementary products like dipping sauces or side dishes, and targeting time-constrained households. The lookback window for this segment is the last seven days.
Chili No Beans CPG Weekly Transactions › Fully Cooked Meat › Chili: This segment targets consumers who have purchased "Chili No Beans," a fully cooked meat product consisting of a hearty blend of ground meat and savory spices in a rich tomato-based sauce, specifically excluding legumes. Applicable use cases include marketing to busy households for quick dinner options, targeting sports fans for game-day snack preparation, and cross-selling with complementary items like shredded cheese, sour cream, or hot dog buns. The lookback window for this segment is the last seven days.
Chili With Beans CPG Weekly Transactions › Fully Cooked Meat › Chili: This segment targets consumers who have purchased fully cooked chili with beans, a convenient and protein-rich meal option featuring a savory blend of meat, beans, and spices. Applicable use cases include driving brand loyalty through targeted offers, cross-selling with complementary items like shredded cheese, sour cream, or cornbread, and promoting it as a quick meal solution for busy families or social gatherings. The lookback window for this segment is the last seven days.
Fully Cooked Homestyle Meatballs CPG Weekly Transactions › Fully Cooked Meat › Meatball: This segment targets consumers who have purchased fully cooked homestyle meatballs, which are pre-seasoned and prepared meat products typically made from a blend of proteins like beef, pork, or turkey. Applicable use cases include marketing to busy families for easy weeknight dinners like spaghetti and meatballs or meatball subs, targeting party planners for effortless appetizers served with dipping sauces, and cross-selling with pasta, marinara sauce, or frozen sides. The lookback window for this segment is the last seven days.
Pasta CPG Weekly Transactions › Grains Pasta: This segment targets consumers who have purchased pasta, including various dry and fresh varieties such as spaghetti, penne, and noodles made from durum wheat or other grains. Applicable use cases include marketing pasta sauces and seasonings, targeting families for quick meal solutions, and cross-selling with ingredients like olive oil, garlic, and fresh vegetables. The lookback window for this segment is the last seven days.
Frozen Fruit Juice - Ice Cubes CPG Weekly Transactions › Ice: This segment targets consumers who have purchased ice cubes, typically found in the frozen fruit and juice or dedicated ice sections, which are used for cooling drinks, filling coolers, and other home utility needs. Applicable use cases include targeting consumers preparing for social events or holidays, marketing to households during peak summer months for hydration needs, and cross-selling with party supplies, alcoholic beverages, or soft drinks. The lookback window for this segment is the last seven days.
Packaged Deli Meats - Ham CPG Weekly Transactions › Lunchmeat: This segment targets consumers who have purchased packaged deli ham, a versatile and ready-to-eat lunchmeat known for its savory flavor and convenience. Applicable use cases include targeting parents for school lunchbox essentials, promoting complementary items like sliced cheese, artisan breads, and condiments for sandwiches, or marketing it as a quick protein addition for salads and breakfast omelets. The lookback window for this segment is the last seven days.
Bologna CPG Weekly Transactions › Lunchmeat › Packaged Lunchmeat: This segment targets consumers who have purchased bologna, a popular cooked, smoked sausage made of cured beef, pork, or a mixture of both. Applicable use cases include targeting families for back-to-school lunch preparation, promoting budget-friendly meal solutions for busy professionals, and cross-selling with complementary items like sliced bread, mustard, and cheese. The lookback window for this segment is the last seven days.
Black Forest Ham Lunchmeat CPG Weekly Transactions › Lunchmeat › Packaged Lunchmeat › Ham: This segment targets consumers who have purchased Black Forest Ham Lunchmeat, a lean and savory deli meat known for its distinct dark edge and smoky flavor profile achieved through traditional curing and smoking processes. Applicable use cases include promoting high-protein snack options, driving repeat purchases for sandwich and meal preparation, or cross-selling complementary items like specialty cheeses and whole-grain breads. The lookback window for this segment is the last seven days.
Honey Ham CPG Weekly Transactions › Lunchmeat › Packaged Lunchmeat › Ham: This segment targets consumers who have purchased Honey Ham, which is a popular variety of packaged lunchmeat characterized by its sweet and savory flavor resulting from a honey-based cure or glaze. Applicable use cases include targeting families for school lunch preparation, promoting ingredients for party platters and picnic baskets, and cross-selling with complementary items like specialty breads, cheeses, and condiments. The lookback window for this segment is the last seven days.
Pepperoni Slices CPG Weekly Transactions › Lunchmeat › Packaged Lunchmeat › Pepperoni: This segment targets consumers who have purchased pepperoni slices, a popular variety of cured, spicy Italian-American dry sausage made from beef and pork. Applicable use cases include targeting home cooks for pizza toppings and sandwich assembly, marketing to hosts for charcuterie boards and party platters, and cross-selling with refrigerated dough, cheeses, and Italian-style condiments. The lookback window for this segment is the last seven days.
Hard Salami CPG Weekly Transactions › Lunchmeat › Packaged Lunchmeat › Salami: This segment targets consumers who have purchased Hard Salami, a firm, dry-cured sausage made from a blend of beef and pork that is seasoned with garlic and spices. Applicable use cases include promoting high-quality charcuterie components, marketing convenience snacks for lunchboxes, and cross-selling with specialty cheeses, crackers, or artisanal breads. The lookback window for this segment is the last seven days.
Oven Roasted Turkey Breast CPG Weekly Transactions › Lunchmeat › Packaged Lunchmeat › Turkey: This segment targets consumers who have purchased oven-roasted turkey breast within the packaged lunchmeat category. Applicable use cases include promoting complementary sandwich ingredients like sliced bread, cheese, and condiments, cross-selling other deli meats or lunchmeat varieties, and targeting families for back-to-school lunchbox or weeknight meal prep campaigns. The lookback window for this segment is the last seven days.
Mini Marshmallows CPG Weekly Transactions › Marshmallows: This segment targets consumers who have purchased mini marshmallows, which are small, soft, and airy sugar-based confections that serve as a versatile pantry staple for baking, topping, and snacking. Applicable use cases include targeting home bakers for seasonal dessert preparation, marketing to families for use in cereal treats or hot cocoa, and cross-selling with chocolate and graham crackers for outdoor campfire activities. The lookback window for this segment is the last seven days.
Hazelnut Dip CPG Weekly Transactions › Meal Combos › Crackers - Crackers Dip: This segment targets consumers who have purchased hazelnut dip cracker and dip combinations, which are convenient, pre-packaged snack kits featuring crispy crackers paired with a creamy, sweet hazelnut cocoa spread. Applicable use cases include targeting parents for school lunchbox additions, marketing to commuters and travelers for a quick energy boost, and cross-selling with other sweet or savory snack packs. The lookback window for this segment is the last seven days.
Ham and Cheese Meal Kit CPG Weekly Transactions › Meal Combos › Lunch Combos: This segment targets consumers who have purchased Ham and Cheese Meal Kits, which are convenient, pre-packaged lunch combinations typically featuring sliced ham, cheese, crackers, and a small snack or dessert. Applicable use cases include targeting parents for school lunch preparation, marketing to on-the-go professionals for quick mid-day meals, and cross-selling with beverages or additional fresh fruit. The lookback window for this segment is the last seven days.
Nachos CPG Weekly Transactions › Meal Combos › Lunch Combos: This segment targets consumers who have purchased nacho-themed lunch combos, which are convenient, pre-packaged meal kits typically featuring tortilla chips, cheese dip, and salsa. Applicable use cases include targeting parents for easy school lunch solutions, marketing to busy professionals seeking a quick mid-day meal, and promoting portable snacks for travel or outdoor activities. The lookback window for this segment is the last seven days.
Pepperoni Pizza Lunch Kit CPG Weekly Transactions › Meal Combos › Lunch Combos: This segment targets consumers who have purchased pepperoni pizza lunch kits, which are convenient, pre-packaged meal sets typically containing pizza crusts, tomato sauce, mozzarella cheese, and pepperoni slices for easy assembly. Use cases include promoting complementary snacks and beverages, targeting parents for school lunch preparation, and reaching shoppers interested in convenient, portion-controlled meals. The lookback window for this segment is the last seven days.
Lunch Combos CPG Weekly Transactions › Meal Combos › Lunch Snacks - Lunchables: This segment targets consumers who have purchased Lunchables Lunch Combos, which are pre-packaged, portable meal kits typically featuring a combination of crackers, deli meats, cheeses, and a small dessert or drink. Applicable use cases include targeting busy parents for back-to-school campaigns, promoting multi-pack discounts for household stocking, or cross-selling complementary juice and snack products. The lookback window for this segment is the last seven days.
Assorted Dairy Snack Combos CPG Weekly Transactions › Meal Combos › Lunch Snacks - Other Lunch Snack Combinations: This segment targets consumers who have purchased assorted dairy snack combinations, such as pre-packaged lunch kits featuring cheese cubes, string cheese, yogurt parfaits, or cottage cheese paired with crackers, fruit, or nuts. Applicable use cases include marketing to busy professionals seeking quick office lunches, targeting parents for nutritious school lunchbox solutions, and promoting these products as "power snacks" for active individuals needing sustained energy between meals. The lookback window for this segment is the last seven days.
Assorted Deli Snack Combos CPG Weekly Transactions › Meal Combos › Lunch Snacks - Other Lunch Snack Combinations: This segment targets consumers who have purchased assorted deli snack combos, which typically consist of pre-portioned pairings of deli meats, cheeses, crackers, and sometimes nuts or sweets. Applicable use cases include targeting parents for school lunchbox additions, marketing to on-the-go professionals for convenient office snacks, and promoting variety packs for travel or outdoor activities. The lookback window for this segment is the last seven days.
Assorted Dairy Snack Combos CPG Weekly Transactions › Meal Combos › Snack Combos: This segment targets consumers who have recently purchased assorted dairy-based snack combo packs, including cheese and cracker combos, dip and chip combos, and similar convenience snack pairings featuring dairy components. Use cases include promoting snack combo brands to on-the-go snackers and lunchbox buyers, advertising dairy snack combos as a convenient high-protein snack for consumers of all ages, and reaching consumers who regularly purchase portion-controlled snack pack assortments. The lookback window for this segment is the last seven days.
Bacon and Sausages CPG Weekly Transactions › Meat Seafood Poultry: This segment targets consumers who have purchased bacon and sausages, which are popular cured or processed meat products commonly served as breakfast staples or used as savory additions to a variety of dishes. Applicable use cases include targeting shoppers for morning meal solutions, marketing to families for weekend brunches, and cross-selling with complementary items like eggs, bread, or grilling supplies. The lookback window for this segment is the last seven days.
Beef CPG Weekly Transactions › Meat Seafood Poultry: This segment targets consumers who have purchased beef, which is a nutrient-dense red meat available in various cuts such as steaks, roasts, and ground beef. Applicable use cases include promoting grilling essentials and marinades, driving brand loyalty for specific meat providers, or cross-selling complementary side dishes and red wines for dinner occasions. The lookback window for this segment is the last seven days.
Poultry CPG Weekly Transactions › Meat Seafood Poultry: This segment targets consumers who have purchased poultry products, including fresh or frozen chicken and turkey. Applicable use cases include promoting complementary products like marinades and seasonings, or targeting shoppers for healthy meal planning and seasonal holiday cooking. The lookback window for this segment is the last seven days.
Regular Plain CPG Weekly Transactions › Milk Dairy Alternative › Almond Milk: This segment targets consumers who have purchased regular, unflavored almond milk, a dairy-free beverage made from ground almonds and water. Use cases include promoting plant-based dairy alternatives, targeting health-conscious and lactose-intolerant shoppers, and cross-selling with cereal, coffee, and smoothie ingredients. The lookback window for this segment is the last seven days.
Vanilla CPG Weekly Transactions › Milk Dairy Alternative › Almond Milk: This segment targets consumers who have purchased vanilla almond milk, a plant-based dairy alternative made from ground almonds and water, characterized by its creamy texture and sweet vanilla flavor. Applicable use cases include targeting health-conscious shoppers for daily grocery needs, marketing to consumers with dairy sensitivities, and cross-selling with coffee, granola, or smoothie ingredients. The lookback window for this segment is the last seven days.
Whole CPG Weekly Transactions › Milk Products › Cow's Milk: This segment targets consumers who have purchased Whole Milk, a nutrient-rich dairy product containing approximately 3.25% milkfat. Applicable use cases include marketing to families for early childhood nutrition, targeting home bakers for rich dessert recipes, and cross-selling with breakfast items like cereal or coffee. The lookback window for this segment is the last seven days.
1 Lowfat Milk CPG Weekly Transactions › Milk Products › Cow's Milk › 1 Percent: This segment targets consumers who have purchased 1% low-fat milk, a dairy staple that offers a lower fat content while providing essential nutrients such as calcium, protein, and Vitamin D. Applicable use cases include targeting health-conscious families for routine replenishment, promoting breakfast pairings like granola or oatmeal, and cross-selling with baking ingredients. The lookback window for this segment is the last seven days.
Great Value 1 Low Fat Chocolate Milk CPG Weekly Transactions › Milk Products › Cow's Milk › 1 Percent: This segment targets consumers who have purchased Great Value 1% Low Fat Chocolate Milk, a creamy and flavorful dairy beverage that combines the nutritional benefits of low-fat milk with a classic chocolate taste. Applicable use cases include promoting it as a post-workout recovery drink due to its protein and carbohydrate content, marketing it as a convenient addition to school lunches, or cross-selling with breakfast items and snacks. The lookback window for this segment is the last seven days.
2 Reduced Fat Milk CPG Weekly Transactions › Milk Products › Cow's Milk › 2 Percent: This segment targets consumers who have purchased 2% reduced fat milk, a versatile dairy staple that provides a balance of creamy flavor and essential nutrients like protein, calcium, and Vitamin D with 37% less fat than whole milk. Applicable use cases include marketing to health-conscious families for everyday meal consumption, targeting breakfast enthusiasts for use in cereal or smoothies, and promoting it as a lighter substitute for whole milk in cooking and baking recipes. The lookback window for this segment is the last seven days.
Fat Free Milk CPG Weekly Transactions › Milk Products › Cow's Milk › Fat Free: This segment targets consumers who have purchased fat-free milk, a dairy staple that has had all of the cream removed to provide a high-protein, calcium-rich beverage with zero grams of fat. Applicable use cases include targeting fitness enthusiasts for post-workout nutrition, marketing to families focused on heart-healthy dietary choices, and cross-selling with breakfast cereals or healthy baking ingredients. The lookback window for this segment is the last seven days.
Chocolate Milk CPG Weekly Transactions › Milk Products › Cow's Milk › Whole: This segment targets consumers who have purchased whole chocolate milk, a nutrient-dense and flavorful dairy beverage that combines the creamy texture of whole milk with the sweet taste of cocoa. Applicable use cases include targeting families for school lunch preparation, marketing to fitness enthusiasts for post-workout muscle recovery, and promoting as a versatile ingredient for desserts or seasonal beverages. The lookback window for this segment is the last seven days.
Lactaid Lactose Free 2 Reduced Fat Milk CPG Weekly Transactions › Milk Products › Lactose Reduced Free Milk › 2 Percent: This segment targets consumers who have purchased Lactaid Lactose Free 2% Reduced Fat Milk, which is 100% real dairy milk that has been treated with lactase enzymes to break down lactose for easier digestion. Applicable use cases include targeting health-conscious shoppers looking for digestive-friendly dairy, marketing to families with lactose-intolerant members for daily consumption, and promoting the product as a versatile ingredient for lactose-free cooking and baking. The lookback window for this segment is the last seven days.
Lactose Free 2 Reduced Fat Milk CPG Weekly Transactions › Milk Products › Lactose Reduced Free Milk › 2 Percent: This segment targets consumers who have purchased 2% lactose-free reduced-fat milk, a dairy product designed for individuals with lactose intolerance that offers a balance of creamy flavor and essential nutrients with lower fat content than whole milk. Applicable use cases include marketing to health-conscious families with specific dietary needs, targeting shoppers seeking digestive wellness solutions for daily meal consumption, and promoting it as a versatile ingredient for cooking or baking. The lookback window for this segment is the last seven days.
Lactose Free Whole Milk CPG Weekly Transactions › Milk Products › Lactose Reduced Free Milk › Whole: This segment targets consumers who have purchased Lactose Free Whole Milk, which is a nutrient-dense whole milk containing approximately 3.25% milkfat with the lactose enzyme removed or neutralized. Applicable use cases include targeting households with dietary restrictions for weekly grocery replenishment, marketing to coffee enthusiasts for use in lattes and cappuccinos, and promoting it as a rich dairy alternative for home baking and cooking. The lookback window for this segment is the last seven days.
1 Percent CPG Weekly Transactions › Milk Products › Milk - Flavored Cow's Milk: This segment targets consumers who have purchased 1% low-fat flavored cow's milk, such as chocolate or strawberry milk, which combines the essential nutrients of dairy with a sweeter taste profile and a lower fat content. Applicable use cases include targeting parents for school lunchbox essentials, marketing to athletes for muscle recovery, and promoting multi-pack discounts for household consumption. The lookback window for this segment is the last seven days.
2 Percent CPG Weekly Transactions › Milk Products › Milk - Flavored Cow's Milk: This segment targets consumers who have purchased 2% reduced fat flavored cow's milk, which is a dairy beverage that combines the nutritional benefits of milk with added flavors such as chocolate, strawberry, or vanilla. Applicable use cases include marketing to parents looking for nutritious yet appealing treats for consumers, targeting fitness enthusiasts for post-workout recovery drinks, and promoting snacks for lunchboxes or on-the-go consumption. The lookback window for this segment is the last seven days.
Reduced Fat CPG Weekly Transactions › Milk Products › Milk - Flavored Cow's Milk: This segment targets consumers who have purchased reduced-fat flavored cow's milk, such as chocolate, strawberry, or vanilla milk, which offers the classic taste and essential nutrients of dairy—including protein, calcium, and Vitamin D—with a lower fat content. Applicable use cases include marketing to parents for school lunchbox essentials, targeting fitness enthusiasts for post-workout muscle recovery, and promoting seasonal flavor varieties. The lookback window for this segment is the last seven days.
Whole CPG Weekly Transactions › Milk Products › Milk - Flavored Cow's Milk: This segment targets consumers who have purchased flavored whole cow's milk, such as chocolate, strawberry, or coffee flavors, which combines the creamy texture and 3.25% milkfat of whole milk with added flavorings and sweeteners. Applicable use cases include promoting flavored milk as a school lunchbox staple, marketing seasonal varieties like eggnog or peppermint to holiday shoppers, and cross-selling with breakfast items or baked goods. The lookback window for this segment is the last seven days.
Whole CPG Weekly Transactions › Milk Products › Milk - Whole Cow's Milk: This segment targets consumers who have recently purchased whole cow's milk, one of the most commonly purchased dairy staples in U.S. households. Use cases include promoting dairy brands and whole milk products to families with consumers, marketing milk to households with high dairy consumption, and reaching consumers who prefer full-fat dairy options for cooking and baking. The lookback window for this segment is the last seven days.
Hazelnut Spread CPG Weekly Transactions › Nut Butters Jam Jellies › Hazelnut Butter › Creamy: This segment targets consumers who have purchased creamy hazelnut spread, a popular sweet spread made from roasted hazelnuts and often cocoa, known for its smooth texture and rich flavor. Applicable use cases include promoting breakfast staples like bread and crepes, targeting home bakers for dessert recipes, or cross-selling with fresh fruit and salty snacks. The lookback window for this segment is the last seven days.
Concord Grape Jelly CPG Weekly Transactions › Nut Butters Jam Jellies › Jellies and Jams › Jelly: This segment targets consumers who have purchased Concord grape jelly, a classic fruit spread known for its deep purple color and sweet, tart flavor profile. Use cases include promoting breakfast staple and condiment brands, targeting parents and family shoppers, and cross-selling with peanut butter, bread, and other jam and jelly varieties. The lookback window for this segment is the last seven days.
Creamy Peanut Butter CPG Weekly Transactions › Nut Butters Jam Jellies › Peanut Butter: This segment targets consumers who have purchased creamy peanut butter, a smooth and spreadable food paste made from ground roasted peanuts. Applicable use cases include promoting complementary goods like jams, jellies, or bread, targeting parents for school lunch preparation, and marketing to fitness enthusiasts looking for convenient energy sources. The lookback window for this segment is the last seven days.
Candied Cashews CPG Weekly Transactions › Nuts and Seeds: This segment targets consumers who have purchased candied cashews, which are cashew nuts coated in a sweet, often crunchy layer of caramelized sugar or honey, sometimes enhanced with spices like cinnamon or vanilla. Applicable use cases include promoting seasonal snack assortments, cross-selling with gourmet coffee or wine, and targeting shoppers looking for indulgent treats. The lookback window for this segment is the last seven days.
Candied Peanuts CPG Weekly Transactions › Nuts and Seeds: This segment targets consumers who have purchased candied peanuts, which are whole peanuts coated in a sweet, crunchy sugar glaze or caramelized syrup. Applicable use cases include promoting high-protein snack alternatives, targeting shoppers for holiday or social gathering spreads, and cross-selling with pantry staples or confectionery items. The lookback window for this segment is the last seven days.
Nuts Snacks - Almonds CPG Weekly Transactions › Nuts and Seeds: This segment targets consumers who have purchased almonds and almond-based snacks, which are nutrient-dense tree nuts known for their heart-healthy fats, protein, and fiber. Applicable use cases include targeting health-conscious individuals for high-protein snacking, marketing to home bakers for culinary use, and promoting almonds as a heart-healthy addition to balanced diets. The lookback window for this segment is the last seven days.
Nuts Snacks - Cashews CPG Weekly Transactions › Nuts and Seeds: This segment targets consumers who have purchased cashews, which are popular tree nuts known for their rich, buttery flavor and versatile use as both a snack and a culinary ingredient. Applicable use cases include promoting nutrient-rich snack options, cross-selling with dried fruits for trail mixes, or targeting home cooks for plant-based recipe alternatives. The lookback window for this segment is the last seven days.
Nuts Snacks - Peanuts CPG Weekly Transactions › Nuts and Seeds: This segment targets consumers who have purchased peanuts and peanut-based snacks, which are versatile plant-based protein sources available in various forms such as roasted, salted, or flavored varieties. Applicable use cases include targeting health-conscious individuals for high-protein snacking, marketing to fans for game-day or social gatherings, and cross-selling with complementary items like beverages or other snack mixes. The lookback window for this segment is the last seven days.
Nuts Snacks - Pistachios CPG Weekly Transactions › Nuts and Seeds: This segment targets consumers who have purchased pistachios, which are nutrient-dense nuts known for their distinct flavor, vibrant green color, and heart-healthy fats. Applicable use cases include promoting healthy snack alternatives for health-conscious snacking, marketing to home cooks for use in Mediterranean-inspired recipes or desserts, and cross-selling with other premium nuts and dried fruits for social gatherings. The lookback window for this segment is the last seven days.
Nuts Snacks - Sunflower Seeds CPG Weekly Transactions › Nuts and Seeds: This segment targets consumers who have purchased sunflower seeds, which are a popular salty snack category known for their crunch and nutritional value, often consumed roasted and salted either in-shell or as kernels. Applicable use cases include targeting sports fans for stadium-style snacking, marketing to health-conscious individuals seeking plant-based protein, and promoting them as a portable snack for outdoor activities like hiking or road trips. The lookback window for this segment is the last seven days.
Cashew CPG Weekly Transactions › Nuts and Seeds › Nuts: This segment targets consumers who have recently purchased cashews, a popular tree nut snack known for its buttery flavor and high protein and healthy fat content. Use cases include promoting cashew snack brands to nut enthusiasts and healthy snacking consumers, advertising cashew varieties (roasted, salted, unsalted) to households seeking nutritious snack options, and reaching consumers who regularly purchase nuts and seeds as snacks or cooking ingredients. The lookback window for this segment is the last seven days.
Pistachios CPG Weekly Transactions › Nuts and Seeds › Nuts: This segment targets consumers who have purchased pistachios, a premium tree nut recognized for its distinctive flavor and vibrant green color. Use cases include promoting nut and healthy snack brands, targeting health-conscious and on-the-go snack shoppers, and cross-selling with trail mix, dried fruit, and premium snack assortments. The lookback window for this segment is the last seven days.
Honey Roasted Peanuts CPG Weekly Transactions › Nuts and Seeds › Nuts › Peanut: This segment targets consumers who have purchased honey roasted peanuts, a popular snack featuring whole peanuts roasted with a sweet and savory coating of honey, sugar, and salt. Applicable use cases include promoting high-protein snack alternatives, targeting shoppers for outdoor activities like hiking or road trips, and cross-selling with party supplies or beverages. The lookback window for this segment is the last seven days.
Salted Butter CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Butter › Traditional Butter: This segment targets consumers who have purchased salted butter, a traditional dairy staple made from churned cream with added salt to enhance flavor and extend shelf life. Applicable use cases include targeting home bakers for pastry preparation, marketing to consumers purchasing breakfast essentials, or promoting flavor enhancement for everyday cooking. The lookback window for this segment is the last seven days.
Sweet Cream Salted Butter CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Butter › Traditional Butter: This segment targets consumers who have purchased sweet cream salted butter, a versatile kitchen staple made from fresh pasteurized cream and salt. Applicable use cases include targeting home bakers for creating flaky pie crusts and moist cakes, marketing to home chefs for sautéing vegetables or searing meats, and promoting it as a premier condiment for spreading on toast, pancakes, and muffins. The lookback window for this segment is the last seven days.
Unsalted Butter CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Butter › Traditional Butter: This segment targets consumers who have purchased Unsalted Butter, a pure dairy product made by churning cream without any added salt, offering a neutral and creamy flavor profile. Applicable use cases include promoting premium baking ingredients, marketing during peak holiday cooking seasons, or cross-selling with complementary items like flour, sugar, and specialty baking mixes. The lookback window for this segment is the last seven days.
Avocado Oil CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Cooking Oil: This segment targets consumers who have purchased avocado oil, a nutrient-dense cooking oil extracted from the pulp of avocados known for its high monounsaturated fat content and heart-health benefits. Applicable use cases include promoting complementary healthy cooking ingredients like seasonings, marinades, and fresh produce, cross-selling other premium oils or health-focused pantry staples, and targeting health-conscious home cooks for clean-eating or wellness campaigns. The lookback window for this segment is the last seven days.
Canola CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Cooking Oil: This segment targets consumers who have purchased Canola Oil, a versatile vegetable-based cooking oil known for its neutral flavor, high smoke point, and low saturated fat content. Applicable use cases include marketing to health-conscious home cooks, promoting baking ingredients for seasonal campaigns, and cross-selling with kitchen appliances or frying equipment. The lookback window for this segment is the last seven days.
Extra Virgin Olive Oil CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Cooking Oil › Olive: This segment targets consumers who have purchased Extra Virgin Olive Oil, a high-quality, unrefined oil extracted from olives using natural methods to preserve its distinct flavor, aroma, and high antioxidant content. Applicable use cases include targeting home chefs for gourmet cooking campaigns, marketing to health-focused shoppers for heart-healthy dietary promotions, and cross-selling with premium vinegars, pasta, or fresh produce for meal-kit inspiration. The lookback window for this segment is the last seven days.
Vegetable Oil CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Cooking Oil › Soybean: This segment targets consumers who have purchased vegetable oil, a versatile and neutral-flavored cooking oil primarily derived from soybeans, used for frying, baking, and making salad dressings. Applicable use cases include targeting home cooks for holiday baking seasons, promoting to health-conscious consumers looking for multi-purpose pantry staples, and cross-selling with fresh produce or baking mixes. The lookback window for this segment is the last seven days.
Canola CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Cooking Spray: This segment targets consumers who have purchased canola oil cooking spray, a heart-healthy and versatile kitchen essential designed to provide a light, non-stick coating for pans and bakeware. Applicable use cases include promoting high-heat cooking techniques like frying and sautéing, advertising for mess-free baking and grilling, and targeting consumers interested in heart-healthy or low-cholesterol dietary lifestyles. The lookback window for this segment is the last seven days.
Buttery Spread CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Substitute Spreads › Soft Spread: This segment targets consumers who have purchased buttery spreads, which are soft, vegetable oil-based substitutes for dairy butter designed to provide a rich, creamy flavor with lower saturated fat and no cholesterol. Applicable use cases include promoting complementary breakfast staples like bread, English muffins, and pancake mixes, cross-selling other heart-healthy or reduced-fat dairy alternatives, and targeting health-conscious consumers for cholesterol-awareness or better-for-you campaigns. The lookback window for this segment is the last seven days.
Vegetable Oil Spread CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Substitute Spreads › Soft Spread: This segment targets consumers who have purchased vegetable oil spread, a plant-based alternative to butter made from an emulsion of oils such as soybean, canola, or palm blended with water. Applicable use cases include marketing to home bakers as a cost-effective butter substitute, targeting health-focused families for everyday use on toast and corn, and cross-selling with breakfast or potato products. The lookback window for this segment is the last seven days.
Imperial Vegetable Oil Spread CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Substitute Spreads › Stick: This segment targets consumers who have purchased Imperial Vegetable Oil Spread in stick form, a versatile vegetable oil-based spread often used as a cost-effective alternative to butter. Applicable use cases include targeting budget-conscious households for weekly grocery replenishment, marketing to home bakers for seasonal treat preparation, and cross-selling with breakfast items like toast or muffins. The lookback window for this segment is the last seven days.
Vegetable Oil Spread CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Substitute Spreads › Stick: This segment targets consumers who have purchased vegetable oil spread in stick form, which is a versatile butter alternative made from plant-based oils and used for baking, cooking, and spreading. Applicable use cases include targeting home bakers for holiday or seasonal promotions, marketing to health-conscious consumers seeking lower-cholesterol dairy substitutes, and cross-selling with breakfast items like bagels or toast. The lookback window for this segment is the last seven days.
Deli - Jalapeno Peppers CPG Weekly Transactions › Olives Capers Pickled Marinated Vegetables: This segment targets consumers who have purchased deli-style jalapeno peppers, which are preserved peppers known for their moderate heat and tangy flavor profile. Use cases also include adding them to salads, stews, and charcuterie boards for a spicy, briny kick. The lookback window for this segment is the last seven days.
Deli - Olives CPG Weekly Transactions › Olives Capers Pickled Marinated Vegetables: This segment targets consumers who have purchased deli-style olives in various packaging sizes, categorized under the Olives, Capers, and Pickled/Marinated Vegetables category. Applicable use cases include promoting ingredients for charcuterie boards and antipasto platters, targeting shoppers planning social gatherings or holiday entertaining, and cross-selling with complementary items such as specialty cheeses, crackers, and wine. The lookback window for this segment is the last seven days.
Deli - Pickles CPG Weekly Transactions › Olives Capers Pickled Marinated Vegetables: This segment targets consumers who have purchased miscellaneous deli-style pickles, including specialty varieties such as gherkins, cornichons, spicy dills, or half-sours that fall outside of primary categorization. Applicable use cases include promoting high-quality snacks, marketing toppings for premium sandwiches and burgers, or cross-selling with charcuterie board components like meats and cheeses. The lookback window for this segment is the last seven days.
Dill Pickles CPG Weekly Transactions › Olives Capers Pickled Marinated Vegetables › Deli - Pickles: This segment targets consumers who have purchased deli-style dill pickles, which are cucumbers preserved in a brine of vinegar, salt, and dill, often found in the refrigerated deli section. Applicable use cases include targeting consumers for summer grilling and picnic campaigns, marketing as a low-calorie snack alternative, and cross-selling with deli meats and cheeses for sandwiches. The lookback window for this segment is the last seven days.
Remaining Size CPG Weekly Transactions › Olives Capers Pickled Marinated Vegetables › Olives: This segment targets consumers who have recently purchased olives across a range of sizes, including green, black, and kalamata olive varieties sold in jars and cans. Use cases include promoting olive brands to Mediterranean food enthusiasts and entertaining shoppers, advertising olives as a snack and charcuterie board staple to adult consumers, and reaching households that regularly purchase olives for cooking, snacking, and garnishing. The lookback window for this segment is the last seven days.
Dill Pickles CPG Weekly Transactions › Olives Capers Pickled Marinated Vegetables › Pickles: This segment targets consumers who have recently purchased dill pickles, including whole dill pickles, dill pickle spears, and dill pickle chips. Use cases include promoting dill pickle brands to condiment and sandwich enthusiasts, marketing dill pickles as a low-calorie snack to health-conscious shoppers, and reaching consumers who regularly purchase pickled vegetables and condiments. The lookback window for this segment is the last seven days.
Coffee Pods CPG Weekly Transactions › Packaged Coffee: This segment targets consumers who have purchased coffee pods, which are pre-portioned single-serve coffee containers designed for use in compatible specialized brewing machines. Applicable use cases include targeting busy professionals for efficient morning routines, marketing to small households seeking single-cup convenience, and cross-selling descaling solutions or pod storage accessories. The lookback window for this segment is the last seven days.
Ground Coffee CPG Weekly Transactions › Packaged Coffee: This segment targets consumers who have purchased ground coffee, which consists of roasted coffee beans that have been crushed or processed into a fine powder for brewing. Applicable use cases include targeting daily coffee drinkers for brand switching campaigns, marketing to home-based professionals for morning or mid-day energy boosts, and cross-selling with complementary items such as creamers, sweeteners, or breakfast foods. The lookback window for this segment is the last seven days.
Instant Coffee CPG Weekly Transactions › Packaged Coffee: This segment targets consumers who have purchased instant coffee, a quick-dissolving coffee product made from dried coffee extract that allows for immediate preparation by adding hot water or milk. Applicable use cases include targeting on-the-go professionals and travelers, marketing to budget-conscious households, and cross-selling with non-dairy creamers or sweeteners. The lookback window for this segment is the last seven days.
Tea Bag CPG Weekly Transactions › Packaged Tea › Black: This segment targets consumers who have recently purchased black tea bags, including loose-leaf tea bags for brewing at home in classic black tea varieties such as English Breakfast and Earl Grey. Use cases include promoting black tea brands to regular hot tea drinkers, advertising premium black tea varieties to consumers who enjoy a morning or afternoon tea routine, and reaching households that regularly purchase packaged tea for daily consumption. The lookback window for this segment is the last seven days.
Tea Bag CPG Weekly Transactions › Packaged Tea › Herbal: This segment targets consumers who have recently purchased herbal tea bags, including chamomile, peppermint, hibiscus, and other caffeine-free herbal tea varieties for home brewing. Use cases include promoting herbal tea brands to wellness-focused consumers and those seeking caffeine-free beverage alternatives, advertising calming and functional herbal tea blends to consumers interested in natural health remedies, and reaching households that regularly purchase specialty and wellness teas. The lookback window for this segment is the last seven days.
Original Syrup CPG Weekly Transactions › Pancake Waffle French Toast Toppings › Breakfast Syrups › Regular Calorie: This segment targets consumers who have purchased Original Syrup, a classic regular-calorie breakfast topping typically made with corn syrup and maple flavoring, designed to accompany pancakes, waffles, and French toast. Applicable use cases include promoting breakfast-themed sales, cross-selling with frozen or dry breakfast mixes, and targeting households for weekend brunch or back-to-school meal planning. The lookback window for this segment is the last seven days.
Wide Egg Noodles CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Noodles › Egg: This segment targets consumers who have purchased wide egg noodles, which are short, flat, and often twisted ribbon-shaped pasta strips made with a hearty base of durum wheat and eggs. Use cases include promoting pantry staples, easy weeknight meal solutions, and seasonal recipe ingredients for holiday bakes. The lookback window for this segment is the last seven days.
Wheat Pasta CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta: This segment targets consumers who have recently purchased wheat pasta products, including spaghetti, penne, rotini, and other wheat-based dried pasta varieties. Use cases include promoting pasta brands to home cooks who prepare pasta dishes regularly, advertising whole wheat and specialty pasta varieties to health-conscious shoppers, and reaching consumers who stock up on dried pasta as an essential grocery item. The lookback window for this segment is the last seven days.
Angel Hair Pasta CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta › Semolina: This segment targets consumers who have purchased Angel Hair Pasta, a very thin and delicate variety of semolina pasta known for its exceptionally fast cooking time. Applicable use cases include promoting light sauces such as lemon-garlic butter or seafood pairings, marketing quick weeknight dinner solutions to busy households, and cross-selling complementary ingredients like premium olive oils and fresh herbs. The lookback window for this segment is the last seven days.
Elbows Pasta CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta › Semolina: This segment targets consumers who have purchased Elbows Pasta, a classic C-shaped tubular pasta made from durum wheat semolina. Applicable use cases include targeting families for quick weeknight meal solutions, marketing to shoppers planning summer picnics or potlucks, and cross-selling with cheese sauces, canned tomatoes, or vegetable primavera ingredients. The lookback window for this segment is the last seven days.
Fettuccine CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta › Semolina: This segment targets consumers who have purchased fettuccine made from semolina flour, a high-protein durum wheat that provides a signature golden hue and a firm, al dente texture. Applicable use cases include promoting specialty Italian food brands, gourmet pasta sauces, or meal kits focused on traditional European cuisine. The lookback window for this segment is the last seven days.
Great Value Bowties Pasta CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta › Semolina: This segment targets consumers who have purchased Great Value Bowties Pasta, an enriched macaroni product made from high-quality durum semolina. Applicable use cases include promoting complementary pasta sauces, proteins, and Italian pantry staples, cross-selling other Great Value or store-brand dry goods, and targeting budget-conscious households for weeknight meal planning campaigns. The lookback window for this segment is the last seven days.
Penne Pasta CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta › Semolina: This segment targets consumers who have purchased Penne Pasta, a popular cylinder-shaped pasta made from semolina wheat that is ideal for capturing thick sauces within its hollow center and ridges. Applicable use cases include cross-selling with pasta sauces, meatballs, or shredded cheeses, and promoting quick-prep Italian meal solutions or cold pasta salad ingredients. The lookback window for this segment is the last seven days.
Rotini Pasta CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta › Semolina: This segment targets consumers who have purchased Rotini Pasta, a popular corkscrew-shaped pasta made from high-quality durum wheat semolina. Applicable use cases include targeting busy families looking for quick, family-friendly meal solutions, promoting complementary products like marinara or alfredo sauces, and marketing to consumers planning social gatherings or meal prepping. The lookback window for this segment is the last seven days.
Spaghetti CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta › Semolina: This segment targets consumers who have purchased spaghetti, a long, thin, solid, cylindrical pasta typically made from semolina wheat. Applicable use cases include promoting complementary items like pasta sauces, parmesan cheese, and meatballs, as well as targeting households for weekly grocery replenishment or Italian-themed dinner occasions. The lookback window for this segment is the last seven days.
Jasmine Rice CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Rice: This segment targets consumers who have purchased Jasmine Rice, a long-grain variety native to Southeast Asia known for its distinct floral aroma and soft, slightly sticky texture when cooked. Applicable use cases include targeting home cooks for everyday meal planning, marketing to fans of international flavors for themed dinner nights, and cross-selling with coconut milk, curry pastes, or fresh produce. The lookback window for this segment is the last seven days.
Long Grain Enriched Rice CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Rice › White: This segment targets consumers who have purchased Long Grain Enriched Rice, a versatile pantry staple characterized by long, slender grains that remain fluffy and separate when cooked. Applicable use cases include targeting budget-conscious shoppers for meal-prepping initiatives, promoting it as a fundamental side dish for family dinners, and cross-selling with complementary items like beans, sauces, or proteins. The lookback window for this segment is the last seven days.
Original CPG Weekly Transactions › Pizza › Frozen Pizza - Deluxe Supreme: This segment targets consumers who have purchased original-style deluxe or supreme frozen pizzas, which typically feature a savory combination of multiple toppings such as pepperoni, sausage, bell peppers, onions, and mushrooms. Applicable use cases include promoting complementary beverages and snacks for at-home dining occasions, cross-selling other frozen meal or pizza brands, and targeting families for movie night or game day campaigns. The lookback window for this segment is the last seven days.
Other CPG Weekly Transactions › Pizza › Multi Serve: This segment targets consumers who have recently purchased multi-serve pizza in a variety of styles not fitting into the standard categories, including unique crust types and topping combinations. Use cases include promoting specialty and private label pizza brands to frozen pizza shoppers, advertising unique-format multi-serve pizza products to consumers seeking variety in frozen pizza, and reaching households with regular frozen pizza consumption. The lookback window for this segment is the last seven days.
Rising CPG Weekly Transactions › Pizza › Multi Serve: This segment targets consumers who have recently purchased rising crust multi-serve frozen pizza, including deep-dish and high-rising pizza varieties that bake to a thicker crust. Use cases include promoting rising crust pizza brands to households that prefer thick-crust pizza, advertising multi-serve pizza to families and consumers who prefer a hearty, substantial pizza format, and reaching consumers who regularly purchase premium-style frozen pizza. The lookback window for this segment is the last seven days.
Pepperoni Pizza CPG Weekly Transactions › Pizza › Multi Serve › Original: This segment targets consumers who have purchased pepperoni pizza, a classic and popular multi-serve meal featuring a savory crust topped with tomato sauce, mozzarella cheese, and sliced pepperoni. Applicable use cases include promoting complementary products such as soft drinks, beer, or side dishes like wings and breadsticks, and driving brand loyalty through bundle offers. The lookback window for this segment is the last seven days.
Pepperoni Pizza CPG Weekly Transactions › Pizza › Multi Serve › Thin: This segment targets consumers who have purchased multi-serve pepperoni pizza with a thin crust, a popular frozen or refrigerated meal option known for its crispy texture and classic savory topping. Applicable use cases include promoting complementary products like dipping sauces, salads, or soft drinks, and targeting households for movie nights or sporting events. The lookback window for this segment is the last seven days.
Original CPG Weekly Transactions › Pizza › Single Serve: This segment targets consumers who have recently purchased single-serve frozen pizzas in original crust styles, designed for one-person portions and quick meals. Use cases include promoting single-serve pizza brands to solo diners and college students, advertising personal-size pizza varieties for quick lunch or dinner options, and reaching consumers who regularly purchase individual-portion frozen meals. The lookback window for this segment is the last seven days.
Appetizer CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased frozen or ready-to-serve appetizers, which include a broad range of snackable and shareable items such as mozzarella sticks, egg rolls, stuffed jalapeños, mini sliders, and similar party-ready foods. Applicable use cases include promoting game day or entertaining occasions, cross-selling complementary dipping sauces and beverages, and reaching consumers who regularly purchase convenient, crowd-pleasing snacks. The lookback window for this segment is the last seven days.
Beefaroni CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased Beefaroni, a popular canned pasta product consisting of macaroni in a savory tomato and meat sauce. Applicable use cases include promoting quick lunch or dinner solutions for busy households, advertising back-to-school meal planning, or cross-selling with complementary items like canned vegetables or garlic bread. The lookback window for this segment is the last seven days.
Breakfast Sandwiches CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased frozen or refrigerated breakfast sandwiches, which typically consist of breakfast meats, eggs, and cheese on a biscuit, croissant, or English muffin. Applicable use cases include targeting on-the-go professionals and parents for convenient morning meal solutions, marketing to students for easy dorm-friendly breakfasts, and cross-selling with complementary items like coffee or fruit juices. The lookback window for this segment is the last seven days.
Deli - Prepared Deli Sides CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased miscellaneous prepared deli sides, including specialty pasta salads, grain bowls, roasted vegetables, and regional or ethnic side dishes not classified in primary categories. Applicable use cases include promoting meal bundles with rotisserie chicken or sandwiches, targeting busy households for quick dinner solutions, and cross-selling with seasonal entertaining or picnic-related products. The lookback window for this segment is the last seven days.
Mac and Cheese CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased mac and cheese, a classic comfort food staple available in shelf-stable box kits, microwavable cups, and frozen ready-to-eat varieties. Use cases include promoting comfort food and family meal brands, cross-selling with complementary proteins like hot dogs and ground beef, and targeting value-conscious shoppers for easy weeknight meal solutions. The lookback window for this segment is the last seven days.
Salisbury Steak With Brown Gravy CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased Salisbury Steak with Brown Gravy, a classic comfort food dish consisting of seasoned ground beef patties smothered in a rich, savory gravy often containing mushrooms and onions. Applicable use cases include promoting convenient weeknight meal solutions for busy families, cross-selling with side dishes like mashed potatoes, green beans, or corn, and targeting consumers seeking nostalgic, indulgent "home-cooked" flavors with minimal preparation. The lookback window for this segment is the last seven days.
Spaghetti and Meatballs CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased prepared spaghetti and meatballs, a convenient complete meal featuring pasta, savory tomato sauce, and meatballs. Applicable use cases include driving brand loyalty for frozen or refrigerated entrees, cross-selling side dishes like garlic bread, or promoting Italian-themed meal bundles. The lookback window for this segment is the last seven days.
Spaghettios With Meatballs CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased SpaghettiOs with Meatballs, a convenient canned pasta featuring signature O-shaped rings in a sweet tomato sauce paired with bite-sized meatballs made from chicken and beef. Applicable use cases include targeting parents for easy lunch or after-school snack solutions, driving brand loyalty through targeted discounts, and cross-selling with complementary pantry items like canned soups or fruit cups. The lookback window for this segment is the last seven days.
Subs Sandwiches CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased miscellaneous prepared subs and sandwiches, including items like wraps, hoagies, and paninis. Applicable use cases include promoting meal bundles with chips and beverages, targeting on-the-go professionals for mid-day meals, or driving awareness for new seasonal sandwich varieties. The lookback window for this segment is the last seven days.
Mozzarella Sticks CPG Weekly Transactions › Prepared Foods › Appetizer › Cheese Sticks Nuggets: This segment targets consumers who have purchased mozzarella sticks, a popular frozen or refrigerated appetizer consisting of pieces of mozzarella cheese coated in a seasoned breading or batter and then deep-fried or baked until golden and crispy. Applicable use cases include targeting shoppers for game day events, parties, or family movie nights, and promoting complementary products like dipping sauces or other frozen finger foods. The lookback window for this segment is the last seven days.
Chicken Egg Roll CPG Weekly Transactions › Prepared Foods › Appetizer › Egg Rolls: This segment targets consumers who have purchased chicken egg rolls, which are savory appetizers consisting of shredded chicken and vegetables wrapped in a thin, crispy dough shell. Applicable use cases include promoting quick snack options for busy families, marketing as a side dish for Asian-inspired home meals, or featuring them as easy-to-serve hors d'oeuvres for social gatherings and game days. The lookback window for this segment is the last seven days.
Pepperoni Pizza Rolls CPG Weekly Transactions › Prepared Foods › Appetizer › Pizza: This segment targets consumers who have purchased pepperoni pizza rolls, which are bite-sized, frozen snacks featuring a crisp, golden crust filled with pepperoni, tomato sauce, and melted cheese. Applicable use cases include targeting parents for easy after-school snacks, marketing to hosts for party appetizers or game-day spreads, and promoting them as a quick meal solution for busy students and professionals. The lookback window for this segment is the last seven days.
Breakfast Sandwiches CPG Weekly Transactions › Prepared Foods › Breakfast Biscuits - Other Breakfast Sandwiches: This segment targets consumers who have recently purchased frozen or refrigerated breakfast sandwich products, including egg and cheese biscuits, croissant sandwiches, and English muffin breakfast sandwiches. Use cases include promoting breakfast sandwich brands to on-the-go commuters and busy households, advertising frozen breakfast sandwich products as a quick morning meal alternative, and reaching consumers who regularly purchase convenient ready-to-eat or heat-and-eat breakfast items. The lookback window for this segment is the last seven days.
Meat Lovers Breakfast Bowl CPG Weekly Transactions › Prepared Foods › Breakfast Meals Combos: This segment targets consumers who have purchased Meat Lovers Breakfast Bowls, which are convenient, protein-rich prepared meals typically featuring a combination of eggs, potatoes, cheese, and various meats such as sausage, bacon, and ham. Applicable use cases include targeting time-strapped professionals, marketing to students or busy parents looking for easy meal options, and cross-selling with breakfast beverages like orange juice or coffee. The lookback window for this segment is the last seven days.
Pancakes and Sausage On A Stick CPG Weekly Transactions › Prepared Foods › Breakfast Sandwiches: This segment targets consumers who have purchased pancakes and sausage on a stick, a convenient and portable frozen breakfast product consisting of a savory sausage link coated in a sweet pancake batter. Applicable use cases include targeting parents for easy school-day breakfast solutions, marketing to time-pressed professionals, and promoting multipack options for large households. The lookback window for this segment is the last seven days.
Chicken Broth CPG Weekly Transactions › Prepared Foods › Broth › Reduced Sodium: This segment targets consumers who have purchased reduced sodium chicken broth, a savory liquid base made from simmering chicken and vegetables with lower salt content than standard varieties. Applicable use cases include targeting health-conscious home cooks for nutritious meal preparation, marketing to shoppers following low-sodium diets for heart health, and promoting seasonal comfort food recipes during colder months. The lookback window for this segment is the last seven days.
Beef Broth CPG Weekly Transactions › Prepared Foods › Broth › Regular Sodium: This segment targets consumers who have purchased beef broth, a savory liquid made by simmering beef bones, meat, and aromatics. Applicable use cases include promoting seasonal comfort food recipes, cross-selling with fresh stew meat and root vegetables, or targeting home cooks during holiday meal preparation. The lookback window for this segment is the last seven days.
Chicken Broth CPG Weekly Transactions › Prepared Foods › Broth › Regular Sodium: This segment targets consumers who have purchased regular sodium chicken broth, a versatile savory liquid made by simmering chicken meat and bones with vegetables and herbs. Applicable use cases include targeting home cooks for use as a base in soups, stews, and gravies, marketing to health-conscious consumers using it to cook more flavorful grains like rice or quinoa, and reaching shoppers seeking a soothing, hydrating beverage during the cold and flu season. The lookback window for this segment is the last seven days.
Corned Beef Hash CPG Weekly Transactions › Prepared Foods › Canned Meat › Beef: This segment targets consumers who have purchased Corned Beef Hash, a convenient prepared food consisting of seasoned corned beef and diced potatoes, typically sautéed until crispy for breakfast or brunch. Applicable use cases include targeting shoppers looking for quick, hearty meal solutions, cross-selling with breakfast staples like eggs and hot sauce, or driving brand loyalty for shelf-stable canned meats. The lookback window for this segment is the last seven days.
Chunk Chicken Breast CPG Weekly Transactions › Prepared Foods › Canned Meat › Chicken: This segment targets consumers who have purchased Chunk Chicken Breast, a convenient and shelf-stable canned protein option featuring fully cooked pieces of white meat. Applicable use cases include targeting busy households for fast lunch solutions like chicken salads or wraps, marketing to outdoor enthusiasts for portable protein, and cross-selling with pantry items such as crackers, mayonnaise, or pasta. The lookback window for this segment is the last seven days.
Cinnamon French Toast Sticks CPG Weekly Transactions › Prepared Foods › French Toast › Regular: This segment targets consumers who have purchased Cinnamon French Toast Sticks, a convenient frozen breakfast product featuring sliced bread coated in a cinnamon-flavored batter and shaped into sticks for easy dipping. Applicable use cases include promoting breakfast syrups and dips, targeting parents for convenient school-morning meals, or cross-selling with breakfast sides like fruit and bacon. The lookback window for this segment is the last seven days.
Other Beef CPG Weekly Transactions › Prepared Foods › Frozen Appetizers - Sandwiches, Paninis Pouches: This segment targets consumers who have purchased frozen beef-based sandwiches, paninis, and handheld pouches, which are convenient, ready-to-heat meals or snacks featuring savory beef fillings. Applicable use cases include targeting busy individuals seeking quick meal solutions, marketing to families for easy after-school snacks, and promoting convenient handheld options for casual social gatherings or game days. The lookback window for this segment is the last seven days.
Macaroni and Cheese Dinner CPG Weekly Transactions › Prepared Foods › Mac and Cheese: This segment targets consumers who have purchased classic Macaroni and Cheese Dinner, a popular prepared food consisting of macaroni pasta and a savory cheese sauce. Applicable use cases include targeting households for easy weeknight dinner solutions, marketing bulk-buy deals for pantry stocking, and cross-selling with proteins or vegetables to create a complete meal. The lookback window for this segment is the last seven days.
Shells and Cheese CPG Weekly Transactions › Prepared Foods › Mac and Cheese: This segment targets consumers who have purchased shells and cheese, a popular prepared food featuring tender shell-shaped pasta paired with a rich and creamy cheese sauce. Applicable use cases include marketing to busy families looking for quick weeknight dinner solutions, targeting parents for easy-to-prepare consumers' meals, and cross-selling with complementary items like frozen vegetables or protein additions like hot dogs and grilled chicken. The lookback window for this segment is the last seven days.
Ramen CPG Weekly Transactions › Prepared Foods › Noodles - Instant Noodle: This segment targets consumers who have purchased instant noodles, specifically ramen, which are precooked and dried noodle blocks designed for quick preparation by adding boiling water or microwaving. Applicable use cases include targeting college students and busy professionals for quick meal solutions, promoting to budget-conscious households, and marketing during emergency preparedness campaigns. The lookback window for this segment is the last seven days.
Buttermilk Pancakes CPG Weekly Transactions › Prepared Foods › Pancake › Regular: This segment targets consumers who have purchased buttermilk pancakes, a classic and popular breakfast item known for its light, fluffy texture and slightly tangy flavor derived from buttermilk. Applicable use cases include targeting families looking for easy weekday breakfast options, marketing to individuals seeking comfort food with minimal preparation time, and cross-selling complementary products such as maple syrup, butter, or fresh fruit toppings. The lookback window for this segment is the last seven days.
Cheddar Broccoli Pasta Side CPG Weekly Transactions › Prepared Foods › Pasta: This segment targets consumers who have purchased Cheddar Broccoli Pasta Side, a convenient prepared food item that requires minimal preparation to create a savory side dish combining pasta with a cheesy broccoli sauce. Applicable use cases include promoting quick meal solutions for busy families, cross-marketing with protein main dishes, or driving repeat purchases through seasonal promotions. The lookback window for this segment is the last seven days.
Chicken Pot Pie CPG Weekly Transactions › Prepared Foods › Pot Pie: This segment targets consumers who have purchased chicken pot pies, which are savory deep-dish pies featuring a flaky pastry crust filled with tender pieces of chicken, vegetables like peas, carrots, and celery, and a rich, creamy gravy. Applicable use cases include targeting busy families or individuals seeking quick, wholesome meal options, marketing to fans of traditional comfort foods, and cross-selling with side dishes like salads or desserts. The lookback window for this segment is the last seven days.
Turkey Pot Pie CPG Weekly Transactions › Prepared Foods › Pot Pie: This segment targets consumers who have purchased turkey pot pies, a convenient prepared food consisting of turkey meat, vegetables, and gravy encased in a flaky pastry crust. Applicable use cases include promoting easy weeknight dinner solutions for busy families, targeting office workers for convenient heat-and-eat lunches, and cross-selling with side dishes like salads or cranberry sauce. The lookback window for this segment is the last seven days.
Mashed Potatoes CPG Weekly Transactions › Prepared Foods › Potatoes: This segment targets consumers who have purchased mashed potatoes, a popular and convenient prepared food item made from boiled and crushed potatoes typically mixed with milk, butter, and seasonings. Applicable use cases include promoting quick meal solutions for busy weeknights, targeting hosts for holiday feast planning, and cross-selling with gravy, meats, or additional prepared sides. The lookback window for this segment is the last seven days.

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