Food & Drink Audience Segments

Light & Fit Buyers Price Conscious Bargain Shoppers › Verified Purchase › Yogurt › Low Calorie: Price-conscious bargain shoppers who regularly buy Light & Fit Low Calorie. Brand-specific targeting within Yogurt.
Yoplait Buyers Price Conscious Bargain Shoppers › Verified Purchase › Yogurt › Traditional: Price-conscious bargain shoppers who regularly buy Yoplait Traditional. Brand-specific targeting within Yogurt.
Primo Water Refill & Exchange Buyers Price Conscious Bargain Shoppers › Verified Visit › Beverages: Value-seeking shoppers with verified visits to Primo Water Refill & Exchange. These price-aware consumers prioritize savings and promotional offers.
The Spice & Tea Exchange Buyers Price Conscious Bargain Shoppers › Verified Visit › Grocery Stores: Price-conscious shoppers with verified visits to The Spice & Tea Exchange. These value-focused consumers compare prices, use coupons, and seek the best grocery savings.
Bonefish Grill Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Casual Dining: Value-seeking diners with verified visits to Bonefish Grill. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Carrabba's Italian Grill Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Casual Dining: Value-seeking diners with verified visits to Carrabba's Italian Grill. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Hooters Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Casual Dining: Value-seeking diners with verified visits to Hooters. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Huddle House Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Casual Dining: Value-seeking diners with verified visits to Huddle House. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Perkins Restaurant & Bakery Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Casual Dining: Value-seeking diners with verified visits to Perkins Restaurant & Bakery. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Texas Roadhouse Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Casual Dining: Value-seeking diners with verified visits to Texas Roadhouse. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
7 Brew Coffee Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Coffee & Snacks: Value-seeking diners with verified visits to 7 Brew Coffee. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Cinnabon Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Coffee & Snacks: Value-seeking diners with verified visits to Cinnabon. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Crumbl Cookies Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Coffee & Snacks: Value-seeking diners with verified visits to Crumbl Cookies. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Dippin' Dots Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Coffee & Snacks: Value-seeking diners with verified visits to Dippin' Dots. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Kilwins Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Coffee & Snacks: Value-seeking diners with verified visits to Kilwins. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Menchie's Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Coffee & Snacks: Value-seeking diners with verified visits to Menchie's. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Wetzel's Pretzels Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Coffee & Snacks: Value-seeking diners with verified visits to Wetzel's Pretzels. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
CAVA Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Fast Casual: Value-seeking diners with verified visits to CAVA. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Sarku Japan Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Fast Casual: Value-seeking diners with verified visits to Sarku Japan. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Captain D's Seafood Restaurant Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Fast Food: Value-seeking diners with verified visits to Captain D's Seafood Restaurant. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Champs Chicken Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Fast Food: Value-seeking diners with verified visits to Champs Chicken. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Freddy's Frozen Custard Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Fast Food: Value-seeking diners with verified visits to Freddy's Frozen Custard. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Long John Silver's Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Fast Food: Value-seeking diners with verified visits to Long John Silver's. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Taco John's Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Fast Food: Value-seeking diners with verified visits to Taco John's. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Godfather's Pizza Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Pizza: Value-seeking diners with verified visits to Godfather's Pizza. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Hunt Brothers Pizza Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Pizza: Value-seeking diners with verified visits to Hunt Brothers Pizza. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Jet's Pizza Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Pizza: Value-seeking diners with verified visits to Jet's Pizza. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Marco's Pizza Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Pizza: Value-seeking diners with verified visits to Marco's Pizza. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
MOD Pizza Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Pizza: Value-seeking diners with verified visits to MOD Pizza. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Papa Murphy's Buyers Price Conscious Bargain Shoppers › Verified Visit › Restaurants › Pizza: Value-seeking diners with verified visits to Papa Murphy's. These price-aware consumers favor value menus, combo deals, and promotional offers when dining out.
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Applebee's: Users who have spent $50 or less at Applebee's in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Applebee's: Users that have spent over $1000 at Applebee's in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Bob Evans: Users who have spent $50 or less at Bob Evans in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Bob Evans: Users that have spent over $1000 at Bob Evans in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Buffalo Wild Wings: Users who have spent $50 or less at Buffalo Wild Wings in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Buffalo Wild Wings: Users that have spent over $1000 at Buffalo Wild Wings in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Carraba's: Users who have spent $50 or less at Carraba's in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Carraba's: Users that have spent over $1000 at Carraba's in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Cheesecake Factory: Users who have spent $50 or less at Cheesecake Factory in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Cheesecake Factory: Users that have spent over $1000 at Cheesecake Factory in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Chili's: Users who have spent $50 or less at Chili's in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Chili's: Users that have spent over $1000 at Chili's in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Cracker Barrel: Users who have spent $50 or less at Cracker Barrel in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Cracker Barrel: Users that have spent over $1000 at Cracker Barrel in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Denny's: Users who have spent $50 or less at Denny's in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Denny's: Users that have spent over $1000 at Denny's in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Domino's Pizza: Users who have spent $50 or less at Domino's Pizza in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Domino's Pizza: Users that have spent over $500 at Domino's Pizza in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Firehouse Subs: Users who have spent $50 or less at Firehouse Subs in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Firehouse Subs: Users that have spent over $500 at Firehouse Subs in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Five Guys: Users who have spent $50 or less at Five Guys in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Five Guys: Users that have spent over $1000 at Five Guys in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Golden Corral: Users who have spent $50 or less at Golden Corral in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Golden Corral: Users that have spent over $1000 at Golden Corral in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Hard Rock Café: Users who have spent $50 or less at Hard Rock Café in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Hard Rock Café: Users that have spent over $1000 at Hard Rock Café in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › IHOP: Users who have spent $50 or less at IHOP in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › IHOP: Users that have spent over $1000 at IHOP in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Jersey Mike's: Users who have spent $50 or less at Jersey Mike's in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Jersey Mike's: Users that have spent over $500 at Jersey Mike's in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Jimmy Johns: Users who have spent $50 or less at Jimmy Johns in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Jimmy Johns: Users that have spent over $500 at Jimmy Johns in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Little Caesars: Users who have spent $50 or less at Little Caesars in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Little Caesars: Users that have spent over $500 at Little Caesars in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Longhorn Steakhouse: Users who have spent $50 or less at Longhorn Steakhouse in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Longhorn Steakhouse: Users that have spent over $1000 at Longhorn Steakhouse in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Olive Garden: Users who have spent $50 or less at Olive Garden in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Olive Garden: Users that have spent over $1000 at Olive Garden in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Outback Steakhouse: Users who have spent $50 or less at Outback Steakhouse in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Outback Steakhouse: Users that have spent over $1000 at Outback Steakhouse in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Panera Bread: Users who have spent $50 or less at Panera Bread in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Panera Bread: Users that have spent over $1000 at Panera Bread in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Papa John's: Users who have spent $50 or less at Papa John's in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Papa John's: Users that have spent over $500 at Papa John's in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › PF Chang's: Users who have spent $50 or less at PF Chang's in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › PF Chang's: Users that have spent over $1000 at PF Chang's in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Red Lobster: Users who have spent $50 or less at Red Lobster in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Red Lobster: Users that have spent over $1000 at Red Lobster in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Red Robin: Users who have spent $50 or less at Red Robin in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Red Robin: Users that have spent over $1000 at Red Robin in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Ruby Tuesday: Users who have spent $50 or less at Ruby Tuesday in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Ruby Tuesday: Users that have spent over $1000 at Ruby Tuesday in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › Shake Shack: Users who have spent $50 or less at Shake Shack in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › Shake Shack: Users that have spent over $1000 at Shake Shack in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Casual Dining › TGI Fridays: Users who have spent $50 or less at TGI Fridays in the last 90 days
High Spenders Purchase Habits › Restaurants › Casual Dining › TGI Fridays: Users that have spent over $1000 at TGI Fridays in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Coffee Shops › Dunkin Donuts: Users who have spent $25 or less at Dunkin Donuts in the last 90 days
High Spenders Purchase Habits › Restaurants › Coffee Shops › Dunkin Donuts: Users that have spent over $500 at Dunkin Donuts in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Coffee Shops › Peet's: Users who have spent $25 or less at Peet's in the last 90 days
High Spenders Purchase Habits › Restaurants › Coffee Shops › Peet's: Users that have spent over $500 at Peet's in the last 90 days
Budget Spenders Purchase Habits › Restaurants › Coffee Shops › Starbucks: Users who have spent $25 or less at Starbucks in the last 90 days
High Spenders Purchase Habits › Restaurants › Coffee Shops › Starbucks: Users that have spent over $500 at Starbucks in the last 90 days
Budget Spenders Purchase Habits › Restaurants › QSR › Arby's: Users who have spent $25 or less at Arby's in the last 90 days
High Spenders Purchase Habits › Restaurants › QSR › Arby's: Users that have spent over $500 at Arby's in the last 90 days
Budget Spenders Purchase Habits › Restaurants › QSR › Burger King: Users who have spent $25 or less at Burger King in the last 90 days
High Spenders Purchase Habits › Restaurants › QSR › Burger King: Users that have spent over $500 at Burger King in the last 90 days
Budget Spenders Purchase Habits › Restaurants › QSR › Carl's Jr: Users who have spent $25 or less at Carl's Jr in the last 90 days
High Spenders Purchase Habits › Restaurants › QSR › Carl's Jr: Users that have spent over $500 at Carl's Jr in the last 90 days
Budget Spenders Purchase Habits › Restaurants › QSR › Chick-fil-A: Users who have spent $25 or less at Chick-fil-A in the last 90 days
High Spenders Purchase Habits › Restaurants › QSR › Chick-fil-A: Users that have spent over $500 at Chick-fil-A in the last 90 days
Budget Spenders Purchase Habits › Restaurants › QSR › Chipotle: Users who have spent $25 or less at Chipotle in the last 90 days
High Spenders Purchase Habits › Restaurants › QSR › Chipotle: Users that have spent over $500 at Chipotle in the last 90 days
Budget Spenders Purchase Habits › Restaurants › QSR › Church's Chicken: Users who have spent $25 or less at Church's Chicken in the last 90 days
High Spenders Purchase Habits › Restaurants › QSR › Church's Chicken: Users that have spent over $500 at Church's Chicken in the last 90 days
Budget Spenders Purchase Habits › Restaurants › QSR › McDonald's: Users who have spent $25 or less at McDonald's in the last 90 days
High Spenders Purchase Habits › Restaurants › QSR › McDonald's: Users that have spent over $500 at McDonald's in the last 90 days
Budget Spenders Purchase Habits › Restaurants › QSR › Pizza Hut: Users who have spent $25 or less at Pizza Hut in the last 90 days
High Spenders Purchase Habits › Restaurants › QSR › Pizza Hut: Users that have spent over $500 at Pizza Hut in the last 90 days
Budget Spenders Purchase Habits › Restaurants › QSR › Popeyes: Users who have spent $25 or less at Popeyes in the last 90 days
High Spenders Purchase Habits › Restaurants › QSR › Popeyes: Users that have spent over $500 at Popeyes in the last 90 days
Budget Spenders Purchase Habits › Restaurants › QSR › Wendy's: Users who have spent $25 or less at Wendy's in the last 90 days
High Spenders Purchase Habits › Restaurants › QSR › Wendy's: Users that have spent over $500 at Wendy's in the last 90 days
Baking & Spices Purchase Intent › Shopping List: Users that have added baking spices to their shopping list at least once within the past 30 days. Sourced exclusively from InMarket's List Ease app.
Beer/Wine Purchase Intent › Shopping List: Users that have added beer or wine to their shopping list at least once within the past 30 days. Sourced exclusively from InMarket's List Ease app.
Beverages Purchase Intent › Shopping List: Users that have added any product in the Beverages category to their shopping list at least once within the past 30 days. Sourced exclusively from InMarket's List Ease app.
Bread Purchase Intent › Shopping List: Users that have added bread to their shopping list at least once within the past 30 days. Sourced exclusively from InMarket's List Ease app.
Breakfast Purchase Intent › Shopping List: Users that have added any product in the Breakfast category to their shopping list at least once within the past 30 days. Sourced exclusively from InMarket's List Ease app.
Canned Goods Purchase Intent › Shopping List: Users that have added canned goods to their shopping list at least once within the past 30 days. Sourced exclusively from InMarket's List Ease app.
Condiments Purchase Intent › Shopping List: Users that have added any product in the Condiments category to their shopping list at least once within the past 30 days. Sourced exclusively from InMarket's List Ease app.
Dairy Purchase Intent › Shopping List: Users that have added any product in the Dairy category to their shopping list at least once within the past 30 days. Sourced exclusively from InMarket's List Ease app.
Deli Purchase Intent › Shopping List: Users that have added any product in the Deli category to their shopping list at least once within the past 30 days. Sourced exclusively from InMarket's List Ease app.
Frozen Foods Purchase Intent › Shopping List: Users that have added frozen foods to their shopping list at least once within the past 30 days. Sourced exclusively from InMarket's List Ease app.
Fruits & Vegetables Purchase Intent › Shopping List: Users that have added fruits and vegetables to their shopping list at least once within the past 30 days. Sourced exclusively from InMarket's List Ease app.
Herbs Spices & Seasoning Purchase Intent › Shopping List: Users that have added herbs, spices, and seasoning to their shopping list at least once within the past 30 days. Sourced exclusively from InMarket's List Ease app.
Meats & Seafood Purchase Intent › Shopping List: Users that have added any product in the Meats & Seafood category to their shopping list at least once within the past 30 days. Sourced exclusively from InMarket's List Ease app.
Pasta & Grains Purchase Intent › Shopping List: Users that have added pasta and grains to their shopping list at least once within the past 30 days. Sourced exclusively from InMarket's List Ease app.
Sauces Purchase Intent › Shopping List: Users that have added any product in the Sauces category to their shopping list at least once within the past 30 days. Sourced exclusively from InMarket's List Ease app.
Snacks Purchase Intent › Shopping List: Users that have added any product in the Snacks category to their shopping list at least once within the past 30 days. Sourced exclusively from InMarket's List Ease app.
St Patricks Day Seasonal › Spring: Individuals who have been seen at a pub around Saint Patrick's day
Grocery Store Shopper › CPG Retailers: Individuals who have been seen at a grocery store at least once in the last 90 days
Albertson's Shopper › CPG Retailers › Grocery Store: Individuals who have been seen at an Albertson's at least once in the last 90 days
Arco Shopper › CPG Retailers › Grocery Store: Individuals who have been seen at an Arco at least once in the last 90 days
Food Lion Shopper › CPG Retailers › Grocery Store: Individuals who have been seen at a Food Lion at least once in the last 90 days
Giant Shopper › CPG Retailers › Grocery Store: Individuals who have been seen at a Giant Foods at least once in the last 90 days
Harris Teeter Shopper › CPG Retailers › Grocery Store: Individuals who have been seen at a Harris Teeter at least once in the last 90 days
Jewel-Osco Shopper › CPG Retailers › Grocery Store: Individuals who have been seen at a Jewel-Osco at least once in the last 90 days
Kroger Grocery Chains Shopper › CPG Retailers › Grocery Store: Individuals who have been seen at a Kroger grocery stores at least once in the last 90 days
Lucky Supermarkets Shopper › CPG Retailers › Grocery Store: Individuals who have been seen at a Lucky Supermarkets at least once in the last 90 days
Meijer Shopper › CPG Retailers › Grocery Store: Individuals who have been seen at a Meijer at least once in the last 90 days
Publix Shopper › CPG Retailers › Grocery Store: Individuals who have been seen at a Publix at least once in the last 90 days
Ralph's Shopper › CPG Retailers › Grocery Store: Individuals who have been seen at a Ralph's at least once in the last 90 days
Safeway Shopper › CPG Retailers › Grocery Store: Individuals who have been seen at a Safeway at least once in the last 90 days
Stop & Shop Shopper › CPG Retailers › Grocery Store: Individuals who have been seen at a Stop & Shop at least once in the last 90 days
Trader Joe's Shopper › CPG Retailers › Grocery Store: Individuals who have been seen at a Trader Joe's at least once in the last 30 days
Vons Shopper › CPG Retailers › Grocery Store: Individuals who have been seen at a Vons at least once in the last 90 days
Whole Foods Shopper › CPG Retailers › Grocery Store: Individuals who have been seen at a Whole Foods at least once in the last 30 days
Liquor Store Shopper › Food & Beverage Retailers: Individuals (21+) who have been seen a liquor stores at least once in the last 30 days
Wine and Spirit Distilleries Shopper › Food & Beverage Retailers: Individuals who have been seen at a wine and spirit distillery at least once in the last 30 days
Bulk Items Shopper › Inflation Resistant: Users who have been seen at Bulk Item Retailers (i.e. Costco, BJ's, Sam's Club, Big Lots, etc.) the last 30 days

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