Food & Drink Audience Segments

Condensed Cream of Mushroom Soup Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Soups & Broths › Campbells: This segment targets Walmart shoppers who purchased Condensed Cream of Mushroom Soup. Use cases include driving pantry-replenishment campaigns, promoting meal-planning occasions, and cross-selling proteins and produce for full meal kits; 30-day lookback
Cream of Chicken Condensed Soup Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Soups & Broths › Great Value: This segment targets Walmart shoppers who purchased Cream of Chicken Condensed Soup. Use cases include driving pantry-replenishment campaigns, promoting meal-planning occasions, and cross-selling proteins and produce for full meal kits; 30-day lookback
Garlic Powder Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spices & Seasonings › Great Value: This segment targets Walmart shoppers who purchased Garlic Powder. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Garlic Salt Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spices & Seasonings › Great Value: This segment targets Walmart shoppers who purchased Garlic Salt. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Great Value Oregano Leaves Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spices & Seasonings › Great Value: This segment targets Walmart shoppers who purchased Great Value Oregano Leaves. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Kosher Ground Cinnamon Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spices & Seasonings › Great Value: This segment targets Walmart shoppers who purchased Kosher Ground Cinnamon. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Lemon and Pepper Seasoning Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spices & Seasonings › Great Value: This segment targets Walmart shoppers who purchased Lemon and Pepper Seasoning. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Onion Powder Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spices & Seasonings › Great Value: This segment targets Walmart shoppers who purchased Onion Powder. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Parsley Flakes Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spices & Seasonings › Great Value: This segment targets Walmart shoppers who purchased Parsley Flakes. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Taco Seasoning Mix Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spices & Seasonings › Mccormick: This segment targets Walmart shoppers who purchased Taco Seasoning Mix. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Gluten Free Taco Seasoning Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spices & Seasonings › Old El Paso: This segment targets Walmart shoppers who purchased Gluten Free Taco Seasoning. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Original Taco Seasoning Mix Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spices & Seasonings › Taco Bell: This segment targets Walmart shoppers who purchased Original Taco Seasoning Mix. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Vegetable Oil Spread Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spreads › Blue Bonnet: This segment targets Walmart shoppers who purchased Vegetable Oil Spread. Use cases include targeting at-home cooking and pantry occasions, promoting better-for-you and natural positioning, and cross-selling with breakfast and meal-prep categories; 30-day lookback
Buttery Spread Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spreads › Country Crock: This segment targets Walmart shoppers who purchased Buttery Spread. Use cases include targeting at-home cooking and pantry occasions, promoting better-for-you and natural positioning, and cross-selling with breakfast and meal-prep categories; 30-day lookback
Hazelnut Spread Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spreads › Great Value: This segment targets Walmart shoppers who purchased Hazelnut Spread. Use cases include targeting at-home cooking and pantry occasions, promoting better-for-you and natural positioning, and cross-selling with breakfast and meal-prep categories; 30-day lookback
Vegetable Oil Spread Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spreads › Imperial: This segment targets Walmart shoppers who purchased Vegetable Oil Spread. Use cases include targeting at-home cooking and pantry occasions, promoting better-for-you and natural positioning, and cross-selling with breakfast and meal-prep categories; 30-day lookback
Creamy Peanut Butter Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spreads › Jif: This segment targets Walmart shoppers who purchased Creamy Peanut Butter. Use cases include targeting at-home cooking and pantry occasions, promoting better-for-you and natural positioning, and cross-selling with breakfast and meal-prep categories; 30-day lookback
Jif Peanut Butter Creamy Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spreads › Jif: This segment targets Walmart shoppers who purchased Jif Peanut Butter Creamy. Use cases include targeting at-home cooking and pantry occasions, promoting better-for-you and natural positioning, and cross-selling with breakfast and meal-prep categories; 30-day lookback
Canned Cream Style Sweet Corn Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Vegetables › Great Value: This segment targets Walmart shoppers who purchased Canned Cream Style Sweet Corn. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Medium Pitted Black Olives Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Vegetables › Great Value: This segment targets Walmart shoppers who purchased Medium Pitted Black Olives. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Minced Garlic in Water Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Vegetables › Great Value: This segment targets Walmart shoppers who purchased Minced Garlic in Water. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Seasoned Shredded Potatoes Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Vegetables › Great Value: This segment targets Walmart shoppers who purchased Seasoned Shredded Potatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Breakfast Pork Sausage Links Open Retail Audiences › Purchase Expanded › Walmart › Meat & Seafood › Great Value: This segment targets Walmart shoppers who purchased Breakfast Pork Sausage Links. Use cases include targeting weekend cookout and meal-prep occasions, promoting premium or organic protein positioning, and driving recipe inspiration with cross-category baskets; 30-day lookback
Ground Beef Open Retail Audiences › Purchase Expanded › Walmart › Meat & Seafood › Tyson: This segment targets Walmart shoppers who purchased Ground Beef. Use cases include targeting weekend cookout and meal-prep occasions, promoting premium or organic protein positioning, and driving recipe inspiration with cross-category baskets; 30-day lookback
100 Pure Pumpkin Open Retail Audiences › Purchase Expanded › Walmart › Pantry › Canned Goods › Great Value: This segment targets Walmart shoppers who purchased 100 Pure Pumpkin. Use cases include driving pantry-replenishment campaigns, promoting meal-planning occasions, and cross-selling proteins and produce for full meal kits; 30-day lookback
Onion Recipe Soup and Dip Mix Open Retail Audiences › Purchase Expanded › Walmart › Pantry › Soups & Broths › Great Value: This segment targets Walmart shoppers who purchased Onion Recipe Soup and Dip Mix. Use cases include driving pantry-replenishment campaigns, promoting meal-planning occasions, and cross-selling proteins and produce for full meal kits; 30-day lookback
Caesar Salad with Chicken Open Retail Audiences › Purchase Expanded › Walmart › Prepared Foods › Prepared Salads › Marketside: This segment targets Walmart shoppers who purchased Caesar Salad with Chicken. Use cases include targeting busy shoppers seeking convenient and nutritious ready-to-eat options, promoting lunchtime and light dinner occasions, and cross-selling complementary deli and refrigerated items; 30-day lookback
Fresh Blackberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit: This segment targets Walmart shoppers who purchased Fresh Blackberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Honeycrisp Apples Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit: This segment targets Walmart shoppers who purchased Fresh Honeycrisp Apples. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Lemons Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit: This segment targets Walmart shoppers who purchased Fresh Lemons. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Pineapple Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit: This segment targets Walmart shoppers who purchased Pineapple. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Pink Lady Apples Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit: This segment targets Walmart shoppers who purchased Pink Lady Apples. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Seedless Watermelon Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit: This segment targets Walmart shoppers who purchased Seedless Watermelon. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Blackberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Berry Fresh: This segment targets Walmart shoppers who purchased Fresh Blackberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Strawberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Central West: This segment targets Walmart shoppers who purchased Strawberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Strawberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Central West Produce: This segment targets Walmart shoppers who purchased Fresh Strawberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Yellow Banana Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Chiquita: This segment targets Walmart shoppers who purchased Yellow Banana. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Mandarin Oranges Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Delite: This segment targets Walmart shoppers who purchased Mandarin Oranges. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Banana Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Dole: This segment targets Walmart shoppers who purchased Banana. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Strawberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Dole: This segment targets Walmart shoppers who purchased Fresh Strawberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Strawberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Dole: This segment targets Walmart shoppers who purchased Strawberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Raspberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Driscolls: This segment targets Walmart shoppers who purchased Fresh Raspberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Strawberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Driscolls: This segment targets Walmart shoppers who purchased Fresh Strawberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Raspberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Driscolls: This segment targets Walmart shoppers who purchased Raspberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Strawberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Driscolls: This segment targets Walmart shoppers who purchased Strawberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Clementines Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Freshness Guaranteed: This segment targets Walmart shoppers who purchased Clementines. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Lime Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Frontera Produce: This segment targets Walmart shoppers who purchased Fresh Lime. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Strawberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Gem Pack: This segment targets Walmart shoppers who purchased Fresh Strawberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Strawberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Gem Pack: This segment targets Walmart shoppers who purchased Strawberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Kiwi Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Kiwi Star: This segment targets Walmart shoppers who purchased Kiwi. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Hass Avocados Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Mission: This segment targets Walmart shoppers who purchased Hass Avocados. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Banana Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Multiple Value: This segment targets Walmart shoppers who purchased Banana. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Honeycrisp Apples Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Multiple Value: This segment targets Walmart shoppers who purchased Honeycrisp Apples. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Blueberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Naturipe: This segment targets Walmart shoppers who purchased Blueberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Strawberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Naturipe: This segment targets Walmart shoppers who purchased Strawberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Blueberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Ocean Spray: This segment targets Walmart shoppers who purchased Fresh Blueberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Blueberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Ronnie Carter Farms: This segment targets Walmart shoppers who purchased Fresh Blueberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Navel Oranges Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Seald Sweet: This segment targets Walmart shoppers who purchased Fresh Navel Oranges. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Red Raspberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Sterino Farms: This segment targets Walmart shoppers who purchased Red Raspberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Strawberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Well Pict: This segment targets Walmart shoppers who purchased Fresh Strawberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Strawberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Well Pict: This segment targets Walmart shoppers who purchased Strawberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Strawberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Wish Farms: This segment targets Walmart shoppers who purchased Strawberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Caesar Chopped Salad Kit Open Retail Audiences › Purchase Expanded › Walmart › Produce › Prepared Salads › Marketside: This segment targets Walmart shoppers who purchased Caesar Chopped Salad Kit. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Caesar Salad Kit Open Retail Audiences › Purchase Expanded › Walmart › Produce › Prepared Salads › Marketside: This segment targets Walmart shoppers who purchased Caesar Salad Kit. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Premium Romaine Salad Blend Open Retail Audiences › Purchase Expanded › Walmart › Produce › Prepared Salads › Marketside: This segment targets Walmart shoppers who purchased Premium Romaine Salad Blend. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Sunflower Bacon Crunch Chopped Salad Kit Open Retail Audiences › Purchase Expanded › Walmart › Produce › Prepared Salads › Marketside: This segment targets Walmart shoppers who purchased Sunflower Bacon Crunch Chopped Salad Kit. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Apple Walnut Salad Bowl Open Retail Audiences › Purchase Expanded › Walmart › Produce › Prepared Salads › Taylor Farms: This segment targets Walmart shoppers who purchased Apple Walnut Salad Bowl. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Green Cabbage Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables: This segment targets Walmart shoppers who purchased Fresh Green Cabbage. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Jalapeno Pepper Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables: This segment targets Walmart shoppers who purchased Fresh Jalapeno Pepper. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Whole White Onions Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables: This segment targets Walmart shoppers who purchased Fresh Whole White Onions. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Golden Potatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables: This segment targets Walmart shoppers who purchased Golden Potatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Green Onions Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables: This segment targets Walmart shoppers who purchased Green Onions. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Red Onion Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables: This segment targets Walmart shoppers who purchased Red Onion. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Russet Potatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables: This segment targets Walmart shoppers who purchased Russet Potatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Yellow Onion Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables: This segment targets Walmart shoppers who purchased Yellow Onion. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Sweet Potatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Arrowhead Farms: This segment targets Walmart shoppers who purchased Sweet Potatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Red Onions Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Basin Gold: This segment targets Walmart shoppers who purchased Red Onions. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Baby Cut Carrots Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Bolthouse Farms: This segment targets Walmart shoppers who purchased Baby Cut Carrots. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Baby Carrots Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Bolthouse Fresh: This segment targets Walmart shoppers who purchased Baby Carrots. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Baby Cut Carrots Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Bolthouse Fresh: This segment targets Walmart shoppers who purchased Baby Cut Carrots. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Whole Carrots Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Bolthouse Fresh: This segment targets Walmart shoppers who purchased Whole Carrots. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Yellow Onions Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Bybee Produce: This segment targets Walmart shoppers who purchased Yellow Onions. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Whole Cauliflower Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Capurro Farms: This segment targets Walmart shoppers who purchased Whole Cauliflower. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Celery Sticks Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Dandy: This segment targets Walmart shoppers who purchased Celery Sticks. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Dole Iceberg Lettuce Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Dole: This segment targets Walmart shoppers who purchased Dole Iceberg Lettuce. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Iceberg Lettuce Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Foxy: This segment targets Walmart shoppers who purchased Iceberg Lettuce. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Washed and Trimmed Green Leaf Lettuce Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Fresh Leaf Farms: This segment targets Walmart shoppers who purchased Fresh Washed and Trimmed Green Leaf Lettuce. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Romaine Lettuce Hearts Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Freshkist: This segment targets Walmart shoppers who purchased Romaine Lettuce Hearts. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Diced Yellow Onions Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Freshness Guaranteed: This segment targets Walmart shoppers who purchased Diced Yellow Onions. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Frozen Sweet Peas Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Great Value: This segment targets Walmart shoppers who purchased Frozen Sweet Peas. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Mushroom Pieces and Stems Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Great Value: This segment targets Walmart shoppers who purchased Mushroom Pieces and Stems. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Sliced Carrots Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Great Value: This segment targets Walmart shoppers who purchased Sliced Carrots. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Corn on the Cob Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Green Giant: This segment targets Walmart shoppers who purchased Corn on the Cob. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Broccoli Florets Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Green Giant Fresh: This segment targets Walmart shoppers who purchased Broccoli Florets. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Marketside Fresh Green Beans Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Green Line: This segment targets Walmart shoppers who purchased Marketside Fresh Green Beans. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Shredded Orange Carrots Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Grimmway Farms: This segment targets Walmart shoppers who purchased Shredded Orange Carrots. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Sweet Potatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Howell Farming Co: This segment targets Walmart shoppers who purchased Sweet Potatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Sliced White Mushrooms Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › J M Fresh: This segment targets Walmart shoppers who purchased Sliced White Mushrooms. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Yellow Potatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › King Pak: This segment targets Walmart shoppers who purchased Yellow Potatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Mini Cucumbers Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marengo: This segment targets Walmart shoppers who purchased Mini Cucumbers. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Classic Iceberg Salad Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marketside: This segment targets Walmart shoppers who purchased Classic Iceberg Salad. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Baby Spinach Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marketside: This segment targets Walmart shoppers who purchased Fresh Baby Spinach. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Spinach Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marketside: This segment targets Walmart shoppers who purchased Fresh Spinach. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Marketside Fresh Shredded Iceberg Lettuce Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marketside: This segment targets Walmart shoppers who purchased Marketside Fresh Shredded Iceberg Lettuce. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Marketside Organic Whole Carrots Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marketside: This segment targets Walmart shoppers who purchased Marketside Organic Whole Carrots. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Mini Cucumbers Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marketside: This segment targets Walmart shoppers who purchased Mini Cucumbers. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Mixed Bell Peppers Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marketside: This segment targets Walmart shoppers who purchased Mixed Bell Peppers. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Romaine Salad Blend Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marketside: This segment targets Walmart shoppers who purchased Romaine Salad Blend. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Shredded Iceberg Lettuce Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marketside: This segment targets Walmart shoppers who purchased Shredded Iceberg Lettuce. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Spring Mix Salad Blend Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marketside: This segment targets Walmart shoppers who purchased Spring Mix Salad Blend. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Tri Color Cole Slaw Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marketside: This segment targets Walmart shoppers who purchased Tri Color Cole Slaw. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Baby Potatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Melissas: This segment targets Walmart shoppers who purchased Baby Potatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Yellow Baby Potatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Melissas: This segment targets Walmart shoppers who purchased Fresh Yellow Baby Potatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Carrots Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Mercer: This segment targets Walmart shoppers who purchased Fresh Carrots. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Sliced Baby Bella Mushrooms Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Monterey Mushrooms: This segment targets Walmart shoppers who purchased Sliced Baby Bella Mushrooms. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Tomato on the Vine Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Mucci Farms: This segment targets Walmart shoppers who purchased Fresh Tomato on the Vine. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Slicing Tomatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Mucci Farms: This segment targets Walmart shoppers who purchased Slicing Tomatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Sweet Bell Peppers Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Mucci Farms Mucci Pac Ltd: This segment targets Walmart shoppers who purchased Sweet Bell Peppers. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Cherry Tomatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Naturesweet: This segment targets Walmart shoppers who purchased Cherry Tomatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Grape Tomatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Naturesweet: This segment targets Walmart shoppers who purchased Grape Tomatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Grape Tomatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Naturesweet Cherubs: This segment targets Walmart shoppers who purchased Grape Tomatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Green Asparagus Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › New Star: This segment targets Walmart shoppers who purchased Fresh Green Asparagus. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Red Potatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Schnucks: This segment targets Walmart shoppers who purchased Red Potatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Russet Potatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Schnucks: This segment targets Walmart shoppers who purchased Russet Potatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Yellow Onions Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Schnucks: This segment targets Walmart shoppers who purchased Yellow Onions. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Yellow Potatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Schnucks: This segment targets Walmart shoppers who purchased Yellow Potatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Whole Garlic Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Spice World: This segment targets Walmart shoppers who purchased Whole Garlic. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Bell Peppers Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Sunset: This segment targets Walmart shoppers who purchased Bell Peppers. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Cucumber Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Sunset: This segment targets Walmart shoppers who purchased Cucumber. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Grape Tomatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Sunset: This segment targets Walmart shoppers who purchased Grape Tomatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Mini Cucumbers Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Sunset: This segment targets Walmart shoppers who purchased Mini Cucumbers. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Tomato Whole Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Sunset: This segment targets Walmart shoppers who purchased Tomato Whole. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Grape Tomatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Sweet Charms: This segment targets Walmart shoppers who purchased Grape Tomatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Iceberg Lettuce Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Tanimura And Antle: This segment targets Walmart shoppers who purchased Iceberg Lettuce. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Sweet Kale Chopped Salad Kit Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Taylor Farms: This segment targets Walmart shoppers who purchased Sweet Kale Chopped Salad Kit. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Whole Carrots Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Vidalia Sweet Carrots: This segment targets Walmart shoppers who purchased Whole Carrots. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Green Onions Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Western Express: This segment targets Walmart shoppers who purchased Green Onions. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Great Value Cream Cheese Spread Open Retail Audiences › Purchase Expanded › Walmart › Refrigerated Foods › Dairy › Great Value: This segment targets Walmart shoppers who purchased Great Value Cream Cheese Spread. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Great Value Jumbo White Eggs Open Retail Audiences › Purchase Expanded › Walmart › Refrigerated Foods › Dairy › Great Value: This segment targets Walmart shoppers who purchased Great Value Jumbo White Eggs. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Original Premium Sausage Roll Open Retail Audiences › Purchase Expanded › Walmart › Refrigerated Foods › Meat & Seafood › Great Value: This segment targets Walmart shoppers who purchased Original Premium Sausage Roll. Use cases include targeting weekend cookout and meal-prep occasions, promoting premium or organic protein positioning, and driving recipe inspiration with cross-category baskets; 30-day lookback
Freshness Guaranteed Fresh Hot Ready To Eat Fried Chicken Open Retail Audiences › Purchase Expanded › Walmart › Restaurant › Fast Food › Freshness Guaranteed: This segment targets Walmart shoppers who purchased Freshness Guaranteed Fresh Hot Ready To Eat Fried Chicken. Use cases include targeting on-the-go and convenience-meal occasions, promoting limited-time-offer menu launches, and reaching repeat-visit loyal customers; 30-day lookback
Chicken Sandwich Open Retail Audiences › Purchase Expanded › Walmart › Restaurant › Prepared Foods › Freshness Guaranteed: This segment targets Walmart shoppers who purchased Chicken Sandwich. Use cases include targeting on-the-go and convenience-meal occasions, promoting limited-time-offer menu launches, and reaching repeat-visit loyal customers; 30-day lookback
Chicken Slider Open Retail Audiences › Purchase Expanded › Walmart › Restaurant › Prepared Foods › Freshness Guaranteed: This segment targets Walmart shoppers who purchased Chicken Slider. Use cases include targeting on-the-go and convenience-meal occasions, promoting limited-time-offer menu launches, and reaching repeat-visit loyal customers; 30-day lookback
Pizza Sauce Open Retail Audiences › Purchase Expanded › Walmart › Shelf-Stable › Condiments & Sauces › Great Value: This segment targets Walmart shoppers who purchased Pizza Sauce. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Mild Taco Seasoning Mix Open Retail Audiences › Purchase Expanded › Walmart › Shelf-Stable › Dry Grocery › Old El Paso: This segment targets Walmart shoppers who purchased Mild Taco Seasoning Mix. Use cases include driving pantry-replenishment campaigns, promoting meal-planning occasions, and cross-selling proteins and produce for full meal kits; 30-day lookback
Milk Chocolate Candy Bar Open Retail Audiences › Purchase Expanded › Walmart › Snacks › Candy › 3 Musketeers: This segment targets Walmart shoppers who purchased Milk Chocolate Candy Bar. Use cases include promoting seasonal and gifting occasions, driving impulse purchase at checkout, and targeting families with children; 30-day lookback
Nacho Cheese Flavored Tortilla Chips Open Retail Audiences › Purchase Expanded › Walmart › Snacks › Doritos: This segment targets Walmart shoppers who purchased Nacho Cheese Flavored Tortilla Chips. Use cases include promoting new flavors or limited-edition releases, targeting snacking and on-the-go occasions, and cross-selling complementary dips and beverages; 30-day lookback
Tortilla Chips Open Retail Audiences › Purchase Expanded › Walmart › Snacks › Doritos: This segment targets Walmart shoppers who purchased Tortilla Chips. Use cases include promoting new flavors or limited-edition releases, targeting snacking and on-the-go occasions, and cross-selling complementary dips and beverages; 30-day lookback
Onion Flavored Rings Open Retail Audiences › Purchase Expanded › Walmart › Snacks › Funyuns: This segment targets Walmart shoppers who purchased Onion Flavored Rings. Use cases include promoting new flavors or limited-edition releases, targeting snacking and on-the-go occasions, and cross-selling complementary dips and beverages; 30-day lookback
Original Rippled Potato Chips Open Retail Audiences › Purchase Expanded › Walmart › Snacks › Great Value: This segment targets Walmart shoppers who purchased Original Rippled Potato Chips. Use cases include promoting new flavors or limited-edition releases, targeting snacking and on-the-go occasions, and cross-selling complementary dips and beverages; 30-day lookback
Goldfish Flavor Blasted Xtra Cheddar Cheese Crackers Open Retail Audiences › Purchase Expanded › Walmart › Snacks › Pepperidge Farm: This segment targets Walmart shoppers who purchased Goldfish Flavor Blasted Xtra Cheddar Cheese Crackers. Use cases include promoting indulgence and treat moments, targeting families for lunchbox occasions, and driving impulse purchase at front-of-store; 30-day lookback
Restaurant Past Purchase: Users that have made purchases at a Restaurant least once within the past 90 days.
Bakery Past Purchase › CPG: Users that have purchased any product in the Bakery category at least once within the past 90 days.
Baking Past Purchase › CPG: Users that have purchased any product in the Baking category at least once within the past 90 days.
Beverages Past Purchase › CPG: Users that have purchased any product in the Beverages category at least once within the past 90 days.
Boxed Meals Past Purchase › CPG: Users that have purchased any product in the Boxed Meals category at least once within the past 90 days.
Breakfast Cereal Past Purchase › CPG: Users that have purchased any product in the Breakfast Cereal category at least once within the past 90 days.
Candy Gum Past Purchase › CPG: Users that have purchased any product in the Candy & Gum category at least once within the past 90 days.
Canned Goods Soups Past Purchase › CPG: Users that have purchased any product in the Canned Goods & Soups category at least once within the past 90 days.
Condiment Sauces Past Purchase › CPG: Users that have purchased any product in the Condiment & Sauces category at least once within the past 90 days.
Condiments Sauces Seasonings Past Purchase › CPG: Users that have purchased any product in the Condiment & Sauces category at least once within the past 90 days.
Deli Past Purchase › CPG: Users that have purchased any product in the Deli category at least once within the past 90 days.
Frozen Foods Past Purchase › CPG: Users that have purchased any product in the Frozen Foods category at least once within the past 90 days.
Grains Pasta Past Purchase › CPG: Users that have purchased any product in the Grains & Pasta category at least once within the past 90 days.
Grocery Past Purchase › CPG: Users that have purchased products from a grocery store at least once within the past 90 days.
Herbs Spices Seasonings Past Purchase › CPG: Users that have purchased any product in the Herbs & Spices category at least once within the past 90 days.
Meat Seafood Poultry Past Purchase › CPG: Users that have purchased any product in the Meat, Seafood & Poultry category at least once within the past 90 days.
Pasta Grains Past Purchase › CPG: Users that have purchased any product in the Pasta & Grains category at least once within the past 90 days.
Produce Past Purchase › CPG: Users that have purchased any product in the Produce category at least once within the past 90 days.
Snacks Cookies Chips Past Purchase › CPG: Users that have purchased any product in the Snacks, Cookies & Chips category at least once within the past 90 days.
Soft Drinks Past Purchase › CPG: Users that have purchased any product in the Soft Drinks at least once within the past 90 days.
Spirits Past Purchase › CPG: Users that have purchased any product in the Spirits category at least once within the past 90 days.
Bread Past Purchase › CPG › Bakery: Users that have purchased Bread in the Bakery category at least once within the past 90 days.
Desserts Past Purchase › CPG › Bakery: Users that have purchased Desserts in the Bakery category at least once within the past 90 days.
Flat Bread Past Purchase › CPG › Bakery: Users that have purchased Flat Bread in the Bakery category at least once within the past 90 days.
Flours Meals Past Purchase › CPG › Baking: Users that have purchased Flours Meals in the Baking category at least once within the past 90 days.
Frosting Toppings Decorations Past Purchase › CPG › Baking: Users that have purchased Frosting Toppings Decorations in the Baking category at least once within the past 90 days.
Mixes Past Purchase › CPG › Baking: Users that have purchased Mixes in the Baking category at least once within the past 90 days.
Oil Shortening Past Purchase › CPG › Baking: Users that have purchased Oil Shortening in the Baking category at least once within the past 90 days.
Oils Past Purchase › CPG › Baking: Users that have purchased Oils in the Baking category at least once within the past 90 days.
Spices Extracts Food Colorings Past Purchase › CPG › Baking: Users that have purchased Spices Extracts Food Colorings in the Baking category at least once within the past 90 days.
Sugar Past Purchase › CPG › Baking: Users that have purchased Sugar in the Baking category at least once within the past 90 days.
Sugar Substitutes Past Purchase › CPG › Baking: Users that have purchased Sugar Substitutes in the Baking category at least once within the past 90 days.
Craft/Import Past Purchase › CPG › Beer: Users that have purchased any Craft/Import beer at least once within the past 90 days.
FMB/PAB Past Purchase › CPG › Beer: Users that have purchased any FMB/PAB beer at least once within the past 90 days.
Premium Past Purchase › CPG › Beer: Users that have purchased any premium beer at least once within the past 90 days.
Value Past Purchase › CPG › Beer: Users that have purchased any value beer at least once within the past 90 days.
Angry Orchard Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Angry Orchard Craft/Import beer at least once within the past 90 days.
Blue Moon Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Blue Moon Craft/Import beer at least once within the past 90 days.
Corona Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Corona Craft/Import beer at least once within the past 90 days.
Dos Equis Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Dos Equis Craft/Import beer at least once within the past 90 days.
Goose Island Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Goose Island Craft/Import beer at least once within the past 90 days.
Guinness Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Guinness Craft/Import beer at least once within the past 90 days.
Heineken Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Heineken Craft/Import beer at least once within the past 90 days.
Kona Brewing Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Kona Brewing Craft/Import beer at least once within the past 90 days.
Lagunitas Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Lagunitas Craft/Import beer at least once within the past 90 days.
Leinenkugels Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Leinenkugels Craft/Import beer at least once within the past 90 days.
New Belgium Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a New Belgium Craft/Import beer at least once within the past 90 days.
Redds Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Redds Craft/Import beer at least once within the past 90 days.
Samuel Adams Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Samuel Adams Craft/Import beer at least once within the past 90 days.

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