Food & Drink Audience Segments

Fresh Jalapeno Pepper Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables: This segment targets Walmart shoppers who purchased Fresh Jalapeno Pepper. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Whole White Onions Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables: This segment targets Walmart shoppers who purchased Fresh Whole White Onions. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Golden Potatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables: This segment targets Walmart shoppers who purchased Golden Potatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Green Onions Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables: This segment targets Walmart shoppers who purchased Green Onions. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Red Onion Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables: This segment targets Walmart shoppers who purchased Red Onion. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Russet Potatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables: This segment targets Walmart shoppers who purchased Russet Potatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Yellow Onion Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables: This segment targets Walmart shoppers who purchased Yellow Onion. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Sweet Potatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Arrowhead Farms: This segment targets Walmart shoppers who purchased Sweet Potatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Red Onions Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Basin Gold: This segment targets Walmart shoppers who purchased Red Onions. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Baby Cut Carrots Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Bolthouse Farms: This segment targets Walmart shoppers who purchased Baby Cut Carrots. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Baby Carrots Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Bolthouse Fresh: This segment targets Walmart shoppers who purchased Baby Carrots. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Baby Cut Carrots Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Bolthouse Fresh: This segment targets Walmart shoppers who purchased Baby Cut Carrots. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Whole Carrots Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Bolthouse Fresh: This segment targets Walmart shoppers who purchased Whole Carrots. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Yellow Onions Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Bybee Produce: This segment targets Walmart shoppers who purchased Yellow Onions. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Whole Cauliflower Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Capurro Farms: This segment targets Walmart shoppers who purchased Whole Cauliflower. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Celery Sticks Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Dandy: This segment targets Walmart shoppers who purchased Celery Sticks. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Dole Iceberg Lettuce Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Dole: This segment targets Walmart shoppers who purchased Dole Iceberg Lettuce. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Iceberg Lettuce Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Foxy: This segment targets Walmart shoppers who purchased Iceberg Lettuce. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Washed and Trimmed Green Leaf Lettuce Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Fresh Leaf Farms: This segment targets Walmart shoppers who purchased Fresh Washed and Trimmed Green Leaf Lettuce. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Romaine Lettuce Hearts Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Freshkist: This segment targets Walmart shoppers who purchased Romaine Lettuce Hearts. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Diced Yellow Onions Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Freshness Guaranteed: This segment targets Walmart shoppers who purchased Diced Yellow Onions. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Frozen Sweet Peas Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Great Value: This segment targets Walmart shoppers who purchased Frozen Sweet Peas. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Mushroom Pieces and Stems Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Great Value: This segment targets Walmart shoppers who purchased Mushroom Pieces and Stems. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Sliced Carrots Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Great Value: This segment targets Walmart shoppers who purchased Sliced Carrots. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Corn on the Cob Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Green Giant: This segment targets Walmart shoppers who purchased Corn on the Cob. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Broccoli Florets Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Green Giant Fresh: This segment targets Walmart shoppers who purchased Broccoli Florets. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Marketside Fresh Green Beans Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Green Line: This segment targets Walmart shoppers who purchased Marketside Fresh Green Beans. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Shredded Orange Carrots Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Grimmway Farms: This segment targets Walmart shoppers who purchased Shredded Orange Carrots. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Sweet Potatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Howell Farming Co: This segment targets Walmart shoppers who purchased Sweet Potatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Sliced White Mushrooms Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › J M Fresh: This segment targets Walmart shoppers who purchased Sliced White Mushrooms. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Yellow Potatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › King Pak: This segment targets Walmart shoppers who purchased Yellow Potatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Mini Cucumbers Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marengo: This segment targets Walmart shoppers who purchased Mini Cucumbers. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Classic Iceberg Salad Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marketside: This segment targets Walmart shoppers who purchased Classic Iceberg Salad. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Baby Spinach Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marketside: This segment targets Walmart shoppers who purchased Fresh Baby Spinach. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Spinach Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marketside: This segment targets Walmart shoppers who purchased Fresh Spinach. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Marketside Fresh Shredded Iceberg Lettuce Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marketside: This segment targets Walmart shoppers who purchased Marketside Fresh Shredded Iceberg Lettuce. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Marketside Organic Whole Carrots Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marketside: This segment targets Walmart shoppers who purchased Marketside Organic Whole Carrots. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Mini Cucumbers Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marketside: This segment targets Walmart shoppers who purchased Mini Cucumbers. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Mixed Bell Peppers Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marketside: This segment targets Walmart shoppers who purchased Mixed Bell Peppers. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Romaine Salad Blend Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marketside: This segment targets Walmart shoppers who purchased Romaine Salad Blend. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Shredded Iceberg Lettuce Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marketside: This segment targets Walmart shoppers who purchased Shredded Iceberg Lettuce. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Spring Mix Salad Blend Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marketside: This segment targets Walmart shoppers who purchased Spring Mix Salad Blend. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Tri Color Cole Slaw Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Marketside: This segment targets Walmart shoppers who purchased Tri Color Cole Slaw. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Baby Potatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Melissas: This segment targets Walmart shoppers who purchased Baby Potatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Yellow Baby Potatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Melissas: This segment targets Walmart shoppers who purchased Fresh Yellow Baby Potatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Carrots Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Mercer: This segment targets Walmart shoppers who purchased Fresh Carrots. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Sliced Baby Bella Mushrooms Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Monterey Mushrooms: This segment targets Walmart shoppers who purchased Sliced Baby Bella Mushrooms. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Tomato on the Vine Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Mucci Farms: This segment targets Walmart shoppers who purchased Fresh Tomato on the Vine. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Slicing Tomatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Mucci Farms: This segment targets Walmart shoppers who purchased Slicing Tomatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Sweet Bell Peppers Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Mucci Farms Mucci Pac Ltd: This segment targets Walmart shoppers who purchased Sweet Bell Peppers. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Cherry Tomatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Naturesweet: This segment targets Walmart shoppers who purchased Cherry Tomatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Grape Tomatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Naturesweet: This segment targets Walmart shoppers who purchased Grape Tomatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Grape Tomatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Naturesweet Cherubs: This segment targets Walmart shoppers who purchased Grape Tomatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Green Asparagus Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › New Star: This segment targets Walmart shoppers who purchased Fresh Green Asparagus. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Red Potatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Schnucks: This segment targets Walmart shoppers who purchased Red Potatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Russet Potatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Schnucks: This segment targets Walmart shoppers who purchased Russet Potatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Yellow Onions Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Schnucks: This segment targets Walmart shoppers who purchased Yellow Onions. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Yellow Potatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Schnucks: This segment targets Walmart shoppers who purchased Yellow Potatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Whole Garlic Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Spice World: This segment targets Walmart shoppers who purchased Whole Garlic. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Bell Peppers Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Sunset: This segment targets Walmart shoppers who purchased Bell Peppers. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Cucumber Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Sunset: This segment targets Walmart shoppers who purchased Cucumber. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Grape Tomatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Sunset: This segment targets Walmart shoppers who purchased Grape Tomatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Mini Cucumbers Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Sunset: This segment targets Walmart shoppers who purchased Mini Cucumbers. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Tomato Whole Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Sunset: This segment targets Walmart shoppers who purchased Tomato Whole. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Grape Tomatoes Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Sweet Charms: This segment targets Walmart shoppers who purchased Grape Tomatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Iceberg Lettuce Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Tanimura And Antle: This segment targets Walmart shoppers who purchased Iceberg Lettuce. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Sweet Kale Chopped Salad Kit Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Taylor Farms: This segment targets Walmart shoppers who purchased Sweet Kale Chopped Salad Kit. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Whole Carrots Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Vidalia Sweet Carrots: This segment targets Walmart shoppers who purchased Whole Carrots. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Green Onions Open Retail Audiences › Purchase Expanded › Walmart › Produce › Vegetables › Western Express: This segment targets Walmart shoppers who purchased Green Onions. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Great Value Cream Cheese Spread Open Retail Audiences › Purchase Expanded › Walmart › Refrigerated Foods › Dairy › Great Value: This segment targets Walmart shoppers who purchased Great Value Cream Cheese Spread. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Great Value Jumbo White Eggs Open Retail Audiences › Purchase Expanded › Walmart › Refrigerated Foods › Dairy › Great Value: This segment targets Walmart shoppers who purchased Great Value Jumbo White Eggs. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Original Premium Sausage Roll Open Retail Audiences › Purchase Expanded › Walmart › Refrigerated Foods › Meat & Seafood › Great Value: This segment targets Walmart shoppers who purchased Original Premium Sausage Roll. Use cases include targeting weekend cookout and meal-prep occasions, promoting premium or organic protein positioning, and driving recipe inspiration with cross-category baskets; 30-day lookback
Freshness Guaranteed Fresh Hot Ready To Eat Fried Chicken Open Retail Audiences › Purchase Expanded › Walmart › Restaurant › Fast Food › Freshness Guaranteed: This segment targets Walmart shoppers who purchased Freshness Guaranteed Fresh Hot Ready To Eat Fried Chicken. Use cases include targeting on-the-go and convenience-meal occasions, promoting limited-time-offer menu launches, and reaching repeat-visit loyal customers; 30-day lookback
Chicken Sandwich Open Retail Audiences › Purchase Expanded › Walmart › Restaurant › Prepared Foods › Freshness Guaranteed: This segment targets Walmart shoppers who purchased Chicken Sandwich. Use cases include targeting on-the-go and convenience-meal occasions, promoting limited-time-offer menu launches, and reaching repeat-visit loyal customers; 30-day lookback
Chicken Slider Open Retail Audiences › Purchase Expanded › Walmart › Restaurant › Prepared Foods › Freshness Guaranteed: This segment targets Walmart shoppers who purchased Chicken Slider. Use cases include targeting on-the-go and convenience-meal occasions, promoting limited-time-offer menu launches, and reaching repeat-visit loyal customers; 30-day lookback
Pizza Sauce Open Retail Audiences › Purchase Expanded › Walmart › Shelf-Stable › Condiments & Sauces › Great Value: This segment targets Walmart shoppers who purchased Pizza Sauce. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Mild Taco Seasoning Mix Open Retail Audiences › Purchase Expanded › Walmart › Shelf-Stable › Dry Grocery › Old El Paso: This segment targets Walmart shoppers who purchased Mild Taco Seasoning Mix. Use cases include driving pantry-replenishment campaigns, promoting meal-planning occasions, and cross-selling proteins and produce for full meal kits; 30-day lookback
Milk Chocolate Candy Bar Open Retail Audiences › Purchase Expanded › Walmart › Snacks › Candy › 3 Musketeers: This segment targets Walmart shoppers who purchased Milk Chocolate Candy Bar. Use cases include promoting seasonal and gifting occasions, driving impulse purchase at checkout, and targeting families with children; 30-day lookback
Nacho Cheese Flavored Tortilla Chips Open Retail Audiences › Purchase Expanded › Walmart › Snacks › Doritos: This segment targets Walmart shoppers who purchased Nacho Cheese Flavored Tortilla Chips. Use cases include promoting new flavors or limited-edition releases, targeting snacking and on-the-go occasions, and cross-selling complementary dips and beverages; 30-day lookback
Tortilla Chips Open Retail Audiences › Purchase Expanded › Walmart › Snacks › Doritos: This segment targets Walmart shoppers who purchased Tortilla Chips. Use cases include promoting new flavors or limited-edition releases, targeting snacking and on-the-go occasions, and cross-selling complementary dips and beverages; 30-day lookback
Onion Flavored Rings Open Retail Audiences › Purchase Expanded › Walmart › Snacks › Funyuns: This segment targets Walmart shoppers who purchased Onion Flavored Rings. Use cases include promoting new flavors or limited-edition releases, targeting snacking and on-the-go occasions, and cross-selling complementary dips and beverages; 30-day lookback
Original Rippled Potato Chips Open Retail Audiences › Purchase Expanded › Walmart › Snacks › Great Value: This segment targets Walmart shoppers who purchased Original Rippled Potato Chips. Use cases include promoting new flavors or limited-edition releases, targeting snacking and on-the-go occasions, and cross-selling complementary dips and beverages; 30-day lookback
Goldfish Flavor Blasted Xtra Cheddar Cheese Crackers Open Retail Audiences › Purchase Expanded › Walmart › Snacks › Pepperidge Farm: This segment targets Walmart shoppers who purchased Goldfish Flavor Blasted Xtra Cheddar Cheese Crackers. Use cases include promoting indulgence and treat moments, targeting families for lunchbox occasions, and driving impulse purchase at front-of-store; 30-day lookback
Restaurant Past Purchase: Users that have made purchases at a Restaurant least once within the past 90 days.
Bakery Past Purchase › CPG: Users that have purchased any product in the Bakery category at least once within the past 90 days.
Baking Past Purchase › CPG: Users that have purchased any product in the Baking category at least once within the past 90 days.
Beverages Past Purchase › CPG: Users that have purchased any product in the Beverages category at least once within the past 90 days.
Boxed Meals Past Purchase › CPG: Users that have purchased any product in the Boxed Meals category at least once within the past 90 days.
Breakfast Cereal Past Purchase › CPG: Users that have purchased any product in the Breakfast Cereal category at least once within the past 90 days.
Candy Gum Past Purchase › CPG: Users that have purchased any product in the Candy & Gum category at least once within the past 90 days.
Canned Goods Soups Past Purchase › CPG: Users that have purchased any product in the Canned Goods & Soups category at least once within the past 90 days.
Condiment Sauces Past Purchase › CPG: Users that have purchased any product in the Condiment & Sauces category at least once within the past 90 days.
Condiments Sauces Seasonings Past Purchase › CPG: Users that have purchased any product in the Condiment & Sauces category at least once within the past 90 days.
Deli Past Purchase › CPG: Users that have purchased any product in the Deli category at least once within the past 90 days.
Frozen Foods Past Purchase › CPG: Users that have purchased any product in the Frozen Foods category at least once within the past 90 days.
Grains Pasta Past Purchase › CPG: Users that have purchased any product in the Grains & Pasta category at least once within the past 90 days.
Grocery Past Purchase › CPG: Users that have purchased products from a grocery store at least once within the past 90 days.
Herbs Spices Seasonings Past Purchase › CPG: Users that have purchased any product in the Herbs & Spices category at least once within the past 90 days.
Meat Seafood Poultry Past Purchase › CPG: Users that have purchased any product in the Meat, Seafood & Poultry category at least once within the past 90 days.
Pasta Grains Past Purchase › CPG: Users that have purchased any product in the Pasta & Grains category at least once within the past 90 days.
Produce Past Purchase › CPG: Users that have purchased any product in the Produce category at least once within the past 90 days.
Snacks Cookies Chips Past Purchase › CPG: Users that have purchased any product in the Snacks, Cookies & Chips category at least once within the past 90 days.
Soft Drinks Past Purchase › CPG: Users that have purchased any product in the Soft Drinks at least once within the past 90 days.
Spirits Past Purchase › CPG: Users that have purchased any product in the Spirits category at least once within the past 90 days.
Bread Past Purchase › CPG › Bakery: Users that have purchased Bread in the Bakery category at least once within the past 90 days.
Desserts Past Purchase › CPG › Bakery: Users that have purchased Desserts in the Bakery category at least once within the past 90 days.
Flat Bread Past Purchase › CPG › Bakery: Users that have purchased Flat Bread in the Bakery category at least once within the past 90 days.
Flours Meals Past Purchase › CPG › Baking: Users that have purchased Flours Meals in the Baking category at least once within the past 90 days.
Frosting Toppings Decorations Past Purchase › CPG › Baking: Users that have purchased Frosting Toppings Decorations in the Baking category at least once within the past 90 days.
Mixes Past Purchase › CPG › Baking: Users that have purchased Mixes in the Baking category at least once within the past 90 days.
Oil Shortening Past Purchase › CPG › Baking: Users that have purchased Oil Shortening in the Baking category at least once within the past 90 days.
Oils Past Purchase › CPG › Baking: Users that have purchased Oils in the Baking category at least once within the past 90 days.
Spices Extracts Food Colorings Past Purchase › CPG › Baking: Users that have purchased Spices Extracts Food Colorings in the Baking category at least once within the past 90 days.
Sugar Past Purchase › CPG › Baking: Users that have purchased Sugar in the Baking category at least once within the past 90 days.
Sugar Substitutes Past Purchase › CPG › Baking: Users that have purchased Sugar Substitutes in the Baking category at least once within the past 90 days.
Craft/Import Past Purchase › CPG › Beer: Users that have purchased any Craft/Import beer at least once within the past 90 days.
FMB/PAB Past Purchase › CPG › Beer: Users that have purchased any FMB/PAB beer at least once within the past 90 days.
Premium Past Purchase › CPG › Beer: Users that have purchased any premium beer at least once within the past 90 days.
Value Past Purchase › CPG › Beer: Users that have purchased any value beer at least once within the past 90 days.
Angry Orchard Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Angry Orchard Craft/Import beer at least once within the past 90 days.
Blue Moon Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Blue Moon Craft/Import beer at least once within the past 90 days.
Corona Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Corona Craft/Import beer at least once within the past 90 days.
Dos Equis Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Dos Equis Craft/Import beer at least once within the past 90 days.
Goose Island Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Goose Island Craft/Import beer at least once within the past 90 days.
Guinness Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Guinness Craft/Import beer at least once within the past 90 days.
Heineken Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Heineken Craft/Import beer at least once within the past 90 days.
Kona Brewing Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Kona Brewing Craft/Import beer at least once within the past 90 days.
Lagunitas Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Lagunitas Craft/Import beer at least once within the past 90 days.
Leinenkugels Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Leinenkugels Craft/Import beer at least once within the past 90 days.
New Belgium Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a New Belgium Craft/Import beer at least once within the past 90 days.
Redds Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Redds Craft/Import beer at least once within the past 90 days.
Samuel Adams Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Samuel Adams Craft/Import beer at least once within the past 90 days.
Shock Top Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Shock Top Craft/Import beer at least once within the past 90 days.
Sierra Nevada Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Sierra Nevada Craft/Import beer at least once within the past 90 days.
Stella Artois Past Purchase › CPG › Beer › Craft/Import: Users that have purchased a Stella Artois Craft/Import beer at least once within the past 90 days.
Bud Light Lime A Rita Past Purchase › CPG › Beer › FMB/PAB: Users that have purchased a Bud Light Lime A Rita FMB/PAB beer at least once within the past 90 days.
Mikes Past Purchase › CPG › Beer › FMB/PAB: Users that have purchased a Mikes FMB/PAB beer at least once within the past 90 days.
Seagrams Escapes Past Purchase › CPG › Beer › FMB/PAB: Users that have purchased a Seagrams Escapes FMB/PAB beer at least once within the past 90 days.
Smirnoff Past Purchase › CPG › Beer › FMB/PAB: Users that have purchased a Smirnoff FMB/PAB beer at least once within the past 90 days.
Smirnoff Ice Past Purchase › CPG › Beer › FMB/PAB: Users that have purchased a Smirnoff Ice FMB/PAB beer at least once within the past 90 days.
Truly Hard Seltzer Past Purchase › CPG › Beer › FMB/PAB: Users that have purchased a Truly Hard Seltzer FMB/PAB beer at least once within the past 90 days.
Twisted Tea Past Purchase › CPG › Beer › FMB/PAB: Users that have purchased a Twisted Tea FMB/PAB beer at least once within the past 90 days.
White Claw Seltzer Works Past Purchase › CPG › Beer › FMB/PAB: Users that have purchased a White Claw Seltzer Works FMB/PAB beer at least once within the past 90 days.
Bud Light Past Purchase › CPG › Beer › Premium: Users that have purchased a Bud Light premium beer at least once within the past 90 days.
Bud Light Lime Past Purchase › CPG › Beer › Premium: Users that have purchased a Bud Light Lime premium beer at least once within the past 90 days.
Budweiser Past Purchase › CPG › Beer › Premium: Users that have purchased a Budweiser premium beer at least once within the past 90 days.
Coors Light Past Purchase › CPG › Beer › Premium: Users that have purchased a Coors Light premium beer at least once within the past 90 days.
Michelob Ultra Past Purchase › CPG › Beer › Premium: Users that have purchased a Michelob Ultra premium beer at least once within the past 90 days.
Miller Lite Past Purchase › CPG › Beer › Premium: Users that have purchased a Miller Lite premium beer at least once within the past 90 days.
Strongbow Past Purchase › CPG › Beer › Premium: Users that have purchased a Strongbow premium beer at least once within the past 90 days.
Yuengling Beer Past Purchase › CPG › Beer › Premium: Users that have purchased a Yuengling Beer premium beer at least once within the past 90 days.
Busch Light Past Purchase › CPG › Beer › Value: Users that have purchased a Busch Light value beer at least once within the past 90 days.
Miller High Life Past Purchase › CPG › Beer › Value: Users that have purchased a Miller High Life value beer at least once within the past 90 days.
Natural Light Past Purchase › CPG › Beer › Value: Users that have purchased a Natural Light value beer at least once within the past 90 days.
Pabst Past Purchase › CPG › Beer › Value: Users that have purchased a Pabst value beer at least once within the past 90 days.
Cocktail Mixes Past Purchase › CPG › Beverages: Users that have purchased Cocktail Mixes in the Beverages category at least once within the past 90 days.
Coffee Past Purchase › CPG › Beverages: Users that have purchased Coffee in the Beverages category at least once within the past 90 days.
Drink Enhancers Past Purchase › CPG › Beverages: Users that have purchased Drink Enhancers in the Beverages category at least once within the past 90 days.
Drink Mixes Past Purchase › CPG › Beverages: Users that have purchased Drink Mixes in the Beverages category at least once within the past 90 days.
Energy Drinks Past Purchase › CPG › Beverages: Users that have purchased Energy Drinks in the Beverages category at least once within the past 90 days.
Hot Cocoa Past Purchase › CPG › Beverages: Users that have purchased Hot Cocoa in the Beverages category at least once within the past 90 days.
Iced Tea Past Purchase › CPG › Beverages: Users that have purchased Iced Tea in the Beverages category at least once within the past 90 days.
Juice Past Purchase › CPG › Beverages: Users that have purchased Juice in the Beverages category at least once within the past 90 days.
Juices Past Purchase › CPG › Beverages: Users that have purchased Juices in the Beverages category at least once within the past 90 days.
Powdered Drinks Mixes Past Purchase › CPG › Beverages: Users that have purchased Powdered Drinks Mixes in the Beverages category at least once within the past 90 days.
Seltzers Tonics Soda Water Past Purchase › CPG › Beverages: Users that have purchased Seltzers Tonics Soda Water in the Beverages category at least once within the past 90 days.
Shakes Past Purchase › CPG › Beverages: Users that have purchased Shakes in the Beverages category at least once within the past 90 days.
Soft Drinks Past Purchase › CPG › Beverages: Users that have purchased Soft Drinks in the Beverages category at least once within the past 90 days.
Sports Drinks Past Purchase › CPG › Beverages: Users that have purchased Sports Drinks in the Beverages category at least once within the past 90 days.
Sports Energy Drinks Past Purchase › CPG › Beverages: Users that have purchased Sports Energy Drinks in the Beverages category at least once within the past 90 days.
Tea Past Purchase › CPG › Beverages: Users that have purchased Tea in the Beverages category at least once within the past 90 days.
Water Past Purchase › CPG › Beverages: Users that have purchased Water in the Beverages category at least once within the past 90 days.
Cafe Bustelo Past Purchase › CPG › Beverages › Coffee: Users that have purchased Cafe Bustelo coffee products at least once within the past 90 days.
Dunkin Past Purchase › CPG › Beverages › Coffee: Users that have purchased Dunkin coffee products at least once within the past 90 days.
Folgers Past Purchase › CPG › Beverages › Coffee: Users that have purchased Folgers coffee products at least once within the past 90 days.
Green Mountain Past Purchase › CPG › Beverages › Coffee: Users that have purchased Green Mountain coffee products at least once within the past 90 days.
Maxwell House Past Purchase › CPG › Beverages › Coffee: Users that have purchased Maxwell House coffee products at least once within the past 90 days.
McCafe Past Purchase › CPG › Beverages › Coffee: Users that have purchased McCafe coffee products at least once within the past 90 days.
Nescafe Past Purchase › CPG › Beverages › Coffee: Users that have purchased Nescafe coffee products at least once within the past 90 days.
Peet's Past Purchase › CPG › Beverages › Coffee: Users that have purchased Peet's coffee products at least once within the past 90 days.
Starbucks Past Purchase › CPG › Beverages › Coffee: Users that have purchased Starbucks in the Beverages category at least once within the past 90 days.
Instant Meals Past Purchase › CPG › Boxed Meals: Users that have purchased Instant Meals in the Boxed Meals category at least once within the past 90 days.
Instant Potatoes Past Purchase › CPG › Boxed Meals: Users that have purchased Instant Potatoes in the Boxed Meals category at least once within the past 90 days.
Meal Kits Past Purchase › CPG › Boxed Meals: Users that have purchased Meal Kits in the Boxed Meals category at least once within the past 90 days.
Breakfast Bars Past Purchase › CPG › Breakfast Cereal: Users that have purchased Breakfast Bars in the Breakfast Cereal category at least once within the past 90 days.
Cereal Past Purchase › CPG › Breakfast Cereal: Users that have purchased Cereal in the Breakfast Cereal category at least once within the past 90 days.
Oatmeal Past Purchase › CPG › Breakfast Cereal: Users that have purchased Oatmeal in the Breakfast Cereal category at least once within the past 90 days.
Chocolate Past Purchase › CPG › Candy Gum: Users that have purchased Chocolate in the Candy & Gum category at least once within the past 90 days.
Gum Past Purchase › CPG › Candy Gum: Users that have purchased Gum in the Candy & Gum category at least once within the past 90 days.
Gummy Chewy Past Purchase › CPG › Candy Gum: Users that have purchased Gummy Chewy in the Candy & Gum category at least once within the past 90 days.
Hard Candy Lollipops Past Purchase › CPG › Candy Gum: Users that have purchased Hard Candy Lollipops in the Candy & Gum category at least once within the past 90 days.
Mints Past Purchase › CPG › Candy Gum: Users that have purchased Mints in the Candy & Gum category at least once within the past 90 days.
Sugar Candy Past Purchase › CPG › Candy Gum: Users that have purchased Sugar Candy in the Candy & Gum category at least once within the past 90 days.
Applesauce Past Purchase › CPG › Canned Goods Soups: Users that have purchased Applesauce in the Canned Goods & Soups category at least once within the past 90 days.
Canned Beans Past Purchase › CPG › Canned Goods Soups: Users that have purchased Canned Beans in the Canned Goods & Soups category at least once within the past 90 days.
Canned Fruit Past Purchase › CPG › Canned Goods Soups: Users that have purchased Canned Fruit in the Canned Goods & Soups category at least once within the past 90 days.
Canned Milk Past Purchase › CPG › Canned Goods Soups: Users that have purchased Canned Milk in the Canned Goods & Soups category at least once within the past 90 days.
Canned Ready to Eat Meals Past Purchase › CPG › Canned Goods Soups: Users that have purchased Canned Ready to Eat Meals in the Canned Goods & Soups category at least once within the past 90 days.
Canned Vegetables Past Purchase › CPG › Canned Goods Soups: Users that have purchased Canned Vegetables in the Canned Goods & Soups category at least once within the past 90 days.
Chili Past Purchase › CPG › Canned Goods Soups: Users that have purchased Chili in the Canned Goods & Soups category at least once within the past 90 days.

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