Food & Drink Audience Segments

Meat Poultry Past Purchase › CPG › Canned Goods Soups: Users that have purchased Meat Poultry in the Canned Goods & Soups category at least once within the past 90 days.
Pie Filling Past Purchase › CPG › Canned Goods Soups: Users that have purchased Pie Filling in the Canned Goods & Soups category at least once within the past 90 days.
Soups Past Purchase › CPG › Canned Goods Soups: Users that have purchased Soups in the Canned Goods & Soups category at least once within the past 90 days.
Stocks Broth Past Purchase › CPG › Canned Goods Soups: Users that have purchased Stocks Broth in the Canned Goods & Soups category at least once within the past 90 days.
Tuna Seafood Past Purchase › CPG › Canned Goods Soups: Users that have purchased Tuna Seafood in the Canned Goods & Soups category at least once within the past 90 days.
Mayonnaise Past Purchase › CPG › Condiment Sauces: Users that have purchased Mayonnaise in the Condiment & Sauces category at least once within the past 90 days.
Pasta Sauces Past Purchase › CPG › Condiment Sauces: Users that have purchased Pasta Sauces in the Condiment & Sauces category at least once within the past 90 days.
Salsa Past Purchase › CPG › Condiment Sauces: Users that have purchased Salsa in the Condiment & Sauces category at least once within the past 90 days.
Chutneys Relishes Past Purchase › CPG › Condiments Sauces Seasonings: Users that have purchased Chutneys Relishes in the Condiment & Sauces category at least once within the past 90 days.
Condiments Past Purchase › CPG › Condiments Sauces Seasonings: Users that have purchased Condiments in the Condiment & Sauces category at least once within the past 90 days.
Herbs Past Purchase › CPG › Condiments Sauces Seasonings: Users that have purchased Herbs in the Condiment & Sauces category at least once within the past 90 days.
Honey Past Purchase › CPG › Condiments Sauces Seasonings: Users that have purchased Honey in the Condiment & Sauces category at least once within the past 90 days.
Jam Jelly Preserves Past Purchase › CPG › Condiments Sauces Seasonings: Users that have purchased Jam Jelly Preserves in the Condiment & Sauces category at least once within the past 90 days.
Nut Spread Butter Past Purchase › CPG › Condiments Sauces Seasonings: Users that have purchased Nut Spread Butter in the Condiment & Sauces category at least once within the past 90 days.
Olives Past Purchase › CPG › Condiments Sauces Seasonings: Users that have purchased Olives in the Condiment & Sauces category at least once within the past 90 days.
Pickles Past Purchase › CPG › Condiments Sauces Seasonings: Users that have purchased Pickles in the Condiment & Sauces category at least once within the past 90 days.
Salad Dressings Past Purchase › CPG › Condiments Sauces Seasonings: Users that have purchased Salad Dressings in the Condiment & Sauces category at least once within the past 90 days.
Salt Past Purchase › CPG › Condiments Sauces Seasonings: Users that have purchased Salt in the Condiment & Sauces category at least once within the past 90 days.
Sauces Past Purchase › CPG › Condiments Sauces Seasonings: Users that have purchased Sauces in the Condiment & Sauces category at least once within the past 90 days.
Seasoning Past Purchase › CPG › Condiments Sauces Seasonings: Users that have purchased Seasoning in the Condiment & Sauces category at least once within the past 90 days.
Syrups Sweeteners Past Purchase › CPG › Condiments Sauces Seasonings: Users that have purchased Syrups Sweeteners in the Condiment & Sauces category at least once within the past 90 days.
Vinegar Past Purchase › CPG › Condiments Sauces Seasonings: Users that have purchased Vinegar in the Condiment & Sauces category at least once within the past 90 days.
Taco Bell Past Purchase › CPG › Condiments Sauces Seasonings › Sauces: Users that have purchased Taco Bell in the Condiment & Sauces category at least once within the past 90 days.
Butter Past Purchase › CPG › Dairy: Users that have purchased Butter in the Dairy category at least once within the past 90 days.
Cheese Past Purchase › CPG › Dairy: Users that have purchased Cheese in the Dairy category at least once within the past 90 days.
Cream Past Purchase › CPG › Dairy: Users that have purchased Cream in the Dairy category at least once within the past 90 days.
Creams Past Purchase › CPG › Dairy: Users that have purchased Creams in the Dairy category at least once within the past 90 days.
Dough Products Past Purchase › CPG › Dairy: Users that have purchased Dough Products in the Dairy category at least once within the past 90 days.
Egg Substitute Past Purchase › CPG › Dairy: Users that have purchased Egg Substitute in the Dairy category at least once within the past 90 days.
Eggs Past Purchase › CPG › Dairy: Users that have purchased Eggs in the Dairy category at least once within the past 90 days.
Milk Past Purchase › CPG › Dairy: Users that have purchased Milk in the Dairy category at least once within the past 90 days.
Yogurt Past Purchase › CPG › Dairy: Users that have purchased Yogurt in the Dairy category at least once within the past 90 days.
A2 Past Purchase › CPG › Dairy › Milk: Users that have purchased A2 milk products at least once within the past 90 days.
Alta Dena Dairy Past Purchase › CPG › Dairy › Milk: Users that have purchased Alta Dena Dairy milk products at least once within the past 90 days.
Clover Sonoma Past Purchase › CPG › Dairy › Milk: Users that have purchased Clover Sonoma milk products at least once within the past 90 days.
Fairlife Diary Past Purchase › CPG › Dairy › Milk: Users that have purchased Fairlife Dairy milk products at least once within the past 90 days.
Horizon Organic Past Purchase › CPG › Dairy › Milk: Users that have purchased Horizon Organic milk products at least once within the past 90 days.
Maple Hill Organic Past Purchase › CPG › Dairy › Milk: Users that have purchased Maple Hill Organic milk products at least once within the past 90 days.
Organic Valley Past Purchase › CPG › Dairy › Milk: Users that have purchased Organic Valley milk products at least once within the past 90 days.
Deli Meat Past Purchase › CPG › Deli: Users that have purchased Deli Meat in the Deli category at least once within the past 90 days.
Prepackaged Past Purchase › CPG › Deli: Users that have purchased Prepackaged in the Deli category at least once within the past 90 days.
Prepared Foods Past Purchase › CPG › Deli: Users that have purchased Prepared Foods in the Deli category at least once within the past 90 days.
Frozen Breakfast Food Past Purchase › CPG › Frozen Foods: Users that have purchased Frozen Breakfast Food in the Frozen Foods category at least once within the past 90 days.
Frozen Desserts Bakery Past Purchase › CPG › Frozen Foods: Users that have purchased Frozen Desserts Bakery in the Frozen Foods category at least once within the past 90 days.
Frozen Dinners Meals Past Purchase › CPG › Frozen Foods: Users that have purchased Frozen Dinners Meals in the Frozen Foods category at least once within the past 90 days.
Frozen Fruit Past Purchase › CPG › Frozen Foods: Users that have purchased Frozen Fruit in the Frozen Foods category at least once within the past 90 days.
Frozen Juice Past Purchase › CPG › Frozen Foods: Users that have purchased Frozen Juice in the Frozen Foods category at least once within the past 90 days.
Frozen Novelties Past Purchase › CPG › Frozen Foods: Users that have purchased Frozen Novelties in the Frozen Foods category at least once within the past 90 days.
Frozen Pasta Noodles Past Purchase › CPG › Frozen Foods: Users that have purchased Frozen Pasta Noodles in the Frozen Foods category at least once within the past 90 days.
Frozen Potatoes Past Purchase › CPG › Frozen Foods: Users that have purchased Frozen Potatoes in the Frozen Foods category at least once within the past 90 days.
Frozen Rolls Wraps Past Purchase › CPG › Frozen Foods: Users that have purchased Frozen Rolls Wraps in the Frozen Foods category at least once within the past 90 days.
Frozen Sandwiches Past Purchase › CPG › Frozen Foods: Users that have purchased Frozen Sandwiches in the Frozen Foods category at least once within the past 90 days.
Frozen Seafood Past Purchase › CPG › Frozen Foods: Users that have purchased Frozen Seafood in the Frozen Foods category at least once within the past 90 days.
Frozen Vegetables Past Purchase › CPG › Frozen Foods: Users that have purchased Frozen Vegetables in the Frozen Foods category at least once within the past 90 days.
Ice Past Purchase › CPG › Frozen Foods: Users that have purchased Ice in the Frozen Foods category at least once within the past 90 days.
Meat Past Purchase › CPG › Frozen Foods: Users that have purchased Meat in the Frozen Foods category at least once within the past 90 days.
Pizza Past Purchase › CPG › Frozen Foods: Users that have purchased Pizza in the Frozen Foods category at least once within the past 90 days.
Ben & Jerry's Past Purchase › CPG › Frozen Foods › Ice Cream: Users that have purchased Ben & Jerry's ice cream products at least once within the past 90 days.
Halo Top Past Purchase › CPG › Frozen Foods › Ice Cream: Users that have purchased Halo Top ice cream products at least once within the past 90 days.
Little Debbie Past Purchase › CPG › Frozen Foods › Ice Cream: Users that have purchased Little Debbie ice cream products at least once within the past 90 days.
Tillamook Past Purchase › CPG › Frozen Foods › Ice Cream: Users that have purchased Tillamook ice cream products at least once within the past 90 days.
Pasta Past Purchase › CPG › Grains Pasta: Users that have purchased Pasta in the Grains & Pasta category at least once within the past 90 days.
Rice Past Purchase › CPG › Grains Pasta: Users that have purchased Rice in the Grains & Pasta category at least once within the past 90 days.
Seasonings Past Purchase › CPG › Herbs Spices Seasonings: Users that have purchased Seasonings in the Herbs & Spices category at least once within the past 90 days.
Spices Past Purchase › CPG › Herbs Spices Seasonings: Users that have purchased Spices in the Herbs & Spices category at least once within the past 90 days.
Bacon Sausages Past Purchase › CPG › Meat Seafood Poultry: Users that have purchased Bacon Sausages in the Meat, Seafood & Poultry category at least once within the past 90 days.
Beef Past Purchase › CPG › Meat Seafood Poultry: Users that have purchased Beef in the Meat, Seafood & Poultry category at least once within the past 90 days.
Hot Dogs Past Purchase › CPG › Meat Seafood Poultry: Users that have purchased Hot Dogs in the Meat, Seafood & Poultry category at least once within the past 90 days.
Meat Alternatives Past Purchase › CPG › Meat Seafood Poultry: Users that have purchased Meat Alternatives in the Meat, Seafood & Poultry category at least once within the past 90 days.
Pork Past Purchase › CPG › Meat Seafood Poultry: Users that have purchased Pork in the Meat, Seafood & Poultry category at least once within the past 90 days.
Poultry Past Purchase › CPG › Meat Seafood Poultry: Users that have purchased Poultry in the Meat, Seafood & Poultry category at least once within the past 90 days.
Seafood Past Purchase › CPG › Meat Seafood Poultry: Users that have purchased Seafood in the Meat, Seafood & Poultry category at least once within the past 90 days.
Pasta Mixes Past Purchase › CPG › Pasta Grains: Users that have purchased Pasta Mixes in the Pasta & Grains category at least once within the past 90 days.
Pasta Noodles Past Purchase › CPG › Pasta Grains: Users that have purchased Pasta Noodles in the Pasta & Grains category at least once within the past 90 days.
Dried Beans Past Purchase › CPG › Produce: Users that have purchased Dried Beans in the Produce category at least once within the past 90 days.
Dried Fruit Past Purchase › CPG › Produce: Users that have purchased Dried Fruit in the Produce category at least once within the past 90 days.
Fresh Fruit Past Purchase › CPG › Produce: Users that have purchased Fresh Fruit in the Produce category at least once within the past 90 days.
Fresh Vegetables Past Purchase › CPG › Produce: Users that have purchased Fresh Vegetables in the Produce category at least once within the past 90 days.
Nuts Past Purchase › CPG › Produce: Users that have purchased Nuts in the Produce category at least once within the past 90 days.
Potatoes Past Purchase › CPG › Produce: Users that have purchased Potatoes in the Produce category at least once within the past 90 days.
Salad Toppers Past Purchase › CPG › Produce: Users that have purchased Salad Toppers in the Produce category at least once within the past 90 days.
Salads Prepackaged Past Purchase › CPG › Produce: Users that have purchased Salads Prepackaged in the Produce category at least once within the past 90 days.
Seeds Past Purchase › CPG › Produce: Users that have purchased Seeds in the Produce category at least once within the past 90 days.
Vegetables Past Purchase › CPG › Produce: Users that have purchased Vegetables in the Produce category at least once within the past 90 days.
Sunkist Past Purchase › CPG › Produce › Fruits: Users that have purchased Sunkist in the Produce category at least once within the past 90 days.
Chips Bagged Popcorn Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Chips or Bagged Popcorn in the Snacks, Cookies & Chips category at least once within the past 90 days.
Cookies Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Cookies in the Snacks, Cookies & Chips category at least once within the past 90 days.
Crackers Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Crackers in the Snacks, Cookies & Chips category at least once within the past 90 days.
Dips Spreads Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Dips in the Snacks, Cookies & Chips category at least once within the past 90 days.
Dual Snacks Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Dual Snacks in the Snacks, Cookies & Chips category at least once within the past 90 days.
Fruit Snacks Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Fruit Snacksin the Snacks, Cookies & Chips category at least once within the past 90 days.
Granola Bars Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Granola Bars in the Snacks, Cookies & Chips category at least once within the past 90 days.
Jerky Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Jerky in the Snacks, Cookies & Chips category at least once within the past 90 days.
Popcorn Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Popcorn in the Snacks, Cookies & Chips category at least once within the past 90 days.
Pretzels Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Pretzels in the Snacks, Cookies & Chips category at least once within the past 90 days.
Pudding Gelatin Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Pudding or Gelatin in the Snacks, Cookies & Chips category at least once within the past 90 days.
Refrigerated Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased any refrigerated product in the Snacks, Cookies & Chips category at least once within the past 90 days.
Rice Cakes Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Rice Cakes in the Snacks, Cookies & Chips category at least once within the past 90 days.
Snack Bars Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Snack Bars in the Snacks, Cookies & Chips category at least once within the past 90 days.
Snack Cakes Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Snack Cakes in the Snacks, Cookies & Chips category at least once within the past 90 days.
Trail Mixes Past Purchase › CPG › Snacks Cookies Chips: Users that have purchased Trail Mixes in the Snacks, Cookies & Chips category at least once within the past 90 days.
Liqueur Past Purchase › CPG › Spirits: Users that have purchased liqueur in the Spirits category at least once within the past 90 days.
Ready To Drink Past Purchase › CPG › Spirits: Users that have purchased any ready-to-drink product in the Spirits category at least once within the past 90 days.
Rum Past Purchase › CPG › Spirits: Users that have purchased rum in the Spirits category at least once within the past 90 days.
Tequila Past Purchase › CPG › Spirits: Users that have purchased tequila in the Spirits category at least once within the past 90 days.
Vodka Past Purchase › CPG › Spirits: Users that have purchased vodka in the Spirits category at least once within the past 90 days.
Whisky Past Purchase › CPG › Spirits: Users that have purchased whiskey in the Spirits category at least once within the past 90 days.
1800 Tequila Past Purchase › CPG › Spirits › Tequila: Users that have purchased 1800 tequila at least once within the past 90 days.
Casamigos Past Purchase › CPG › Spirits › Tequila: Users that have purchased Casamigos tequila at least once within the past 90 days.
Cazadores Past Purchase › CPG › Spirits › Tequila: Users that have purchased Cazadores tequila at least once within the past 90 days.
Don Julio Past Purchase › CPG › Spirits › Tequila: Users that have purchased Don Julio tequila at least once within the past 90 days.
El Jimador Past Purchase › CPG › Spirits › Tequila: Users that have purchased El Jimador tequila at least once within the past 90 days.
Espolòn Past Purchase › CPG › Spirits › Tequila: Users that have purchased Espolòn tequila at least once within the past 90 days.
Hornitos Past Purchase › CPG › Spirits › Tequila: Users that have purchased Hornitos tequila at least once within the past 90 days.
Jose Cuervo Past Purchase › CPG › Spirits › Tequila: Users that have purchased Jose Cuervo tequila at least once within the past 90 days.
Patrón Past Purchase › CPG › Spirits › Tequila: Users that have purchased Patrón tequila at least once within the past 90 days.
Crown Royal Past Purchase › CPG › Spirits › Whisky: Users that have purchased Crown Royal whisky at least once within the past 90 days.
Evan Williams Past Purchase › CPG › Spirits › Whisky: Users that have purchased Evan Williams whisky at least once within the past 90 days.
Jack Daniel's Past Purchase › CPG › Spirits › Whisky: Users that have purchased Jack Daniel's whisky at least once within the past 90 days.
Jameson Past Purchase › CPG › Spirits › Whisky: Users that have purchased Jameson whisky at least once within the past 90 days.
Jim Beam Past Purchase › CPG › Spirits › Whisky: Users that have purchased Jim Beam whisky at least once within the past 90 days.
Maker's Mark Past Purchase › CPG › Spirits › Whisky: Users that have purchased Maker's Mark whisky at least once within the past 90 days.
Red Past Purchase › CPG › Wine: Users that have purchased any red wine at least once within the past 90 days.
Rose Past Purchase › CPG › Wine: Users that have purchased any rose wine at least once within the past 90 days.
Sparkling Past Purchase › CPG › Wine: Users that have purchased any sparkling wine at least once within the past 90 days.
White Wine Past Purchase › CPG › Wine: Users that have purchased any white wine at least once within the past 90 days.
Holland House Past Purchase › CPG › Wine › Red: Users that have purchased Holland House red wine at least once within the past 90 days.
Josh Cellars Past Purchase › CPG › Wine › Red: Users that have purchased Josh Cellars red wine at least once within the past 90 days.
Andre Past Purchase › CPG › Wine › Sparkling: Users that have purchased Andre sparkling wine at least once within the past 90 days.
Korbel Past Purchase › CPG › Wine › Sparkling: Users that have purchased Korbel sparkling wine at least once within the past 90 days.
Stella Rosa Past Purchase › CPG › Wine › Sparkling: Users that have purchased Stella Rossa sparkling wine at least once within the past 90 days.
Cupcake Past Purchase › CPG › Wine › White Wine: Users that have purchased Cupcake white wine at least once within the past 90 days.
Sutter Home Past Purchase › CPG › Wine › White Wine: Users that have purchased Sutter Home white wine at least once within the past 90 days.
Well Yes! Past Purchase › CPG › Wine › White Wine: Users that have purchased Well Yes white wine at least once within the past 90 days.
Coupon Shoppers Past Purchase › Inflation Resistant: Users that have purchased using a Coupon at least once within the past 90 days.
Impulse Product Buyers Past Purchase › Inflation Resistant: Users that have purchased candy, gum, magazines, etc. at least once within the past 90 days.
Private Label Shoppers Past Purchase › Inflation Resistant: Users that have purchased Private Label products at least once within the past 90 days.
Big Family Predictive › GeoType Persona › CPG › Beer, Wine & Spirits: Users who are ages 50+ with mid-high income who are married with many kids. They are likely found at specialty grocery stores, wine/liquor stores and book stores. They are big wine consumers, also spending on donations and communitiy improvements. They are less likely to be found at big box or discount stores.
Diverse Dedicated Predictive › GeoType Persona › CPG › Beer, Wine & Spirits: Users who are ages 35-50 with lower income and no kids. They are found at fast service restaurants, chain coffee shops, fitness centers and drinking establishments. They are less likely to be seen at big box retailers, and fast food restaurants.
Retired Relaxed Predictive › GeoType Persona › CPG › Beer, Wine & Spirits: Users who are ages 50+ with low-mid income who are retired. They are found at regular grocery stores, fitness centers, and convenience stores. They are value based shoppers and enjoy home based activities like baking and sewing. They are less likely to be found at big box stores and QSRs
Skillful Single Parents Predictive › GeoType Persona › CPG › Beer, Wine & Spirits: Users who are ages 21-50 with mid-income who are typically female and have kids. They are frequently found at tea and coffee shops, mid tier retailers and bars/full service restaurants. They are less likely to spend at discount stores or fast food restaurants
Well-Heeled Entrepreneurs Predictive › GeoType Persona › CPG › Beer, Wine & Spirits: Users who are ages 50+ with mid-high income who are married with kids. They are retired business owners and can be found at fast service restaurants, regular grocery stores and specialty fitness centers. They spend on high end electronics and pet supplies. They are less likely to be found at discount stores or fast food restaurants
Empty Nester Predictive › GeoType Persona › Restaurants: Users who are ages 65+ with no kids and a low to medium income, who are retired with no kids at home. They are frequently found at QSRs, hardware stores and home centers. They make DIY and home improvement focused purchases and are less likely to be seen at fitness centers.
Family Caterer Predictive › GeoType Persona › Restaurants: Users who are ages 45-54, with a mid-high income who are married with kids. They are frequent travelers and can be found at wine stores, childrens apparel, home-improvement stores, and sporting goods stores. They do frequent take out at QSRs and are likely to shop where the promotions are.
Family Convenience Predictive › GeoType Persona › Restaurants: Users who are ages 35-54 with a low income and have kids. They are often found at QSRs, wholesale clubs, dollar stores and convenience stores. Their purchases are focused on necessities and value based products. They are less likely to spend on travel or other activities
Fast Foodie Predictive › GeoType Persona › Restaurants: Users who are ages 45-74 with a college or graduate degree, who have kids. They can be found at premium or specialty grocery stores, home and furniture stores and high quality QSRs. They spend on travel, spectator sports and other sports activities. They are less likely to be found at convenience stores or full service restaurants
Happy Hour Enthusiast Predictive › GeoType Persona › Restaurants: Users who are ages 25-54 with a lower income and kids. They can be found at full service restaurauts, liquor stores and fitness centers. They travel often but are less likely to be found at convenience stores or QSRs
Last Minute Diners Predictive › GeoType Persona › Restaurants: Users who are ages 25-54 with mid-low income and kids. They frequent libraries and bookstores, liquor stores, and regular grocery stores. They are not focused on wellness or frequently found at fitness centers. They have a higher affinity for reading and video games
Lean and Green Predictive › GeoType Persona › Restaurants: Users who are ages 45-54 of all income levels who typically have kids. They frequent fast casual restaurants, natural grocery stores and fitness centers. They spend across luxury vehicles and cookware stores. They are less likely to spend on travel or frequent QSRs
Out and About Predictive › GeoType Persona › Restaurants: Users who are ages 35-54, with mid-low income and kids. They can be found at dollar stores, QSRs, wine/liquor stores and convenience stores. Their purchases are more family focused and are less likely to spend on travel, at coffee shops or on entertainment.
Wealthy Indulgers Predictive › GeoType Persona › Restaurants: Users who are ages 45-75 who are college educated with mid-high income. They are frequent travelers and can be found at QSRs and coffee shops. Their purchases are hobby focused, like golf, luxury vehicles and entertainment. They are less likely to spend at or frequent fitness centers or grocery stores.
Weekend Family Dinners Predictive › GeoType Persona › Restaurants: Users who are 55+ with a low-income who are retired. They are typically found at family style restaurants and coffee shops. They shop for used merchandise and gardening supplies and spend on travel and wine. They are less likely to be found at wholesale stores or home improvement stores.
Wine and Dine Predictive › GeoType Persona › Restaurants: Users who are ages 45+, with a mid-high income, and are college educated professionals. They are frequently found at wine stores and full service restaurants. They spend on luxury vehicles, domestic travel and wellness. They are less likely to visit wholesale clubs, discount stores or home improvement stores
Senior Discount Predictive › GeoType Persona › Restaurants › Weekend Family Dinners: Users who are 55+ with low income who are retired. They frequent gardening stores, wholesale clubs and full service restaurants. They typically spend at discount stores and buy used merchandise. They are less likely to spend on travel or fitness or visit wine stores.
Whole Foods Market Predictive › Inflation Resistant › Lapsed Grocery Shopper: Users seen within a Whole Foods Market Stores in the last 60 days but not in the last 30 days
CPG Predictive › Inflation Resistant › Loyalist: Users seen with consistent CPG category purchases each month for the past 90 days
Baking Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Baking purchases. Value-driven consumers seeking deals on Baking products.
Beer & Malt Beverages Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Beer & Malt Beverages purchases. Value-driven consumers seeking deals on Beer & Malt Beverages products. Intended for legal-drinking-age adults (21+).
Beverages Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Beverages purchases. Value-driven consumers seeking deals on Beverages products.
Candy Gum & Mints Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Candy Gum & Mints purchases. Value-driven consumers seeking deals on Candy Gum & Mints products.
Canned Goods & Soups Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Canned Goods & Soups purchases. Value-driven consumers seeking deals on Canned Goods & Soups products.
Cereal & Granola Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Cereal & Granola purchases. Value-driven consumers seeking deals on Cereal & Granola products.
Cheese Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Cheese purchases. Value-driven consumers seeking deals on Cheese products.
Condiments Sauces & Seasonings Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Condiments Sauces & Seasonings purchases. Value-driven consumers seeking deals on Condiments Sauces & Seasonings products.
Dips & Spreads Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Dips & Spreads purchases. Value-driven consumers seeking deals on Dips & Spreads products.
Eggs Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Eggs purchases. Value-driven consumers seeking deals on Eggs products.
Fresh Meat Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Fresh Meat purchases. Value-driven consumers seeking deals on Fresh Meat products.
Fresh Produce Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Fresh Produce purchases. Value-driven consumers seeking deals on Fresh Produce products.
Frozen Foods Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Frozen Foods purchases. Value-driven consumers seeking deals on Frozen Foods products.
Jams & Jellies Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Jams & Jellies purchases. Value-driven consumers seeking deals on Jams & Jellies products.
Lunchmeat Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Lunchmeat purchases. Value-driven consumers seeking deals on Lunchmeat products.
Milk Products Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Milk Products purchases. Value-driven consumers seeking deals on Milk Products products.
Oils Butter & Spreads Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Oils Butter & Spreads purchases. Value-driven consumers seeking deals on Oils Butter & Spreads products.
Packaged Coffee Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Packaged Coffee purchases. Value-driven consumers seeking deals on Packaged Coffee products.
Packaged Tea Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Packaged Tea purchases. Value-driven consumers seeking deals on Packaged Tea products.
Pasta Rice & Grains Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Pasta Rice & Grains purchases. Value-driven consumers seeking deals on Pasta Rice & Grains products.
Pizza Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Pizza purchases. Value-driven consumers seeking deals on Pizza products.
Prepared Foods Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Prepared Foods purchases. Value-driven consumers seeking deals on Prepared Foods products.
Processed Meat Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Processed Meat purchases. Value-driven consumers seeking deals on Processed Meat products.
Salty Snacks Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Salty Snacks purchases. Value-driven consumers seeking deals on Salty Snacks products.
Spirits Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Spirits purchases. Value-driven consumers seeking deals on Spirits products. Segment intended for reaching adults aged 21 and up.
Sweet Snacks Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Sweet Snacks purchases. Value-driven consumers seeking deals on Sweet Snacks products.
Wine Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Wine purchases. Value-driven consumers seeking deals on Wine products. This audience is intended for adults 21+ only.
Yogurt Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Yogurt purchases. Value-driven consumers seeking deals on Yogurt products.
Baking Chips Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who buy Baking Chips. Targets deal-seeking buyers within Baking > Baking Chips.
Betty Crocker Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who regularly buy Betty Crocker products. Brand-level targeting within Baking.
Cake Mix Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who buy Cake Mix. Targets deal-seeking buyers within Baking > Cake Mix.
Duncan Hines Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who regularly buy Duncan Hines All. Brand-specific targeting within Baking.
Flour Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who buy Flour. Targets deal-seeking buyers within Baking > Flour.
Frosting Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who buy Frosting. Targets deal-seeking buyers within Baking > Frosting.
Jiffy Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who regularly buy Jiffy products. Brand-level targeting within Baking.
Kodiak Cakes Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who regularly buy Kodiak Cakes products. Brand-level targeting within Baking.
Pancake Mix Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who buy Pancake Mix. Targets deal-seeking buyers within Baking > Pancake Mix.
Pillsbury Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who regularly buy Pillsbury All. Brand-specific targeting within Baking.
Quaker Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who regularly buy Quaker products. Brand-level targeting within Baking.
Toll House Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who regularly buy Toll House products. Brand-level targeting within Baking.
Pillsbury Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking › Baking Products: Price-conscious bargain shoppers who regularly buy Pillsbury Baking Products. Brand-specific targeting within Baking.
Betty Crocker Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking › Cake Mix: Price-conscious bargain shoppers who regularly buy Betty Crocker Cake Mix. Brand-specific targeting within Baking.
Toll House Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking › Chips: Price-conscious bargain shoppers who regularly buy Toll House Chips. Brand-specific targeting within Baking.
Jiffy Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking › Cornbread: Price-conscious bargain shoppers who regularly buy Jiffy Cornbread. Brand-specific targeting within Baking.

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