Food & Drink Audience Segments

Sutter Home Past Purchase › CPG › Wine › White Wine: Users that have purchased Sutter Home white wine at least once within the past 90 days.
Well Yes! Past Purchase › CPG › Wine › White Wine: Users that have purchased Well Yes white wine at least once within the past 90 days.
Coupon Shoppers Past Purchase › Inflation Resistant: Users that have purchased using a Coupon at least once within the past 90 days.
Impulse Product Buyers Past Purchase › Inflation Resistant: Users that have purchased candy, gum, magazines, etc. at least once within the past 90 days.
Private Label Shoppers Past Purchase › Inflation Resistant: Users that have purchased Private Label products at least once within the past 90 days.
Big Family Predictive › GeoType Persona › CPG › Beer, Wine & Spirits: Users who are ages 50+ with mid-high income who are married with many kids. They are likely found at specialty grocery stores, wine/liquor stores and book stores. They are big wine consumers, also spending on donations and communitiy improvements. They are less likely to be found at big box or discount stores.
Diverse Dedicated Predictive › GeoType Persona › CPG › Beer, Wine & Spirits: Users who are ages 35-50 with lower income and no kids. They are found at fast service restaurants, chain coffee shops, fitness centers and drinking establishments. They are less likely to be seen at big box retailers, and fast food restaurants.
Retired Relaxed Predictive › GeoType Persona › CPG › Beer, Wine & Spirits: Users who are ages 50+ with low-mid income who are retired. They are found at regular grocery stores, fitness centers, and convenience stores. They are value based shoppers and enjoy home based activities like baking and sewing. They are less likely to be found at big box stores and QSRs
Skillful Single Parents Predictive › GeoType Persona › CPG › Beer, Wine & Spirits: Users who are ages 21-50 with mid-income who are typically female and have kids. They are frequently found at tea and coffee shops, mid tier retailers and bars/full service restaurants. They are less likely to spend at discount stores or fast food restaurants
Well-Heeled Entrepreneurs Predictive › GeoType Persona › CPG › Beer, Wine & Spirits: Users who are ages 50+ with mid-high income who are married with kids. They are retired business owners and can be found at fast service restaurants, regular grocery stores and specialty fitness centers. They spend on high end electronics and pet supplies. They are less likely to be found at discount stores or fast food restaurants
Empty Nester Predictive › GeoType Persona › Restaurants: Users who are ages 65+ with no kids and a low to medium income, who are retired with no kids at home. They are frequently found at QSRs, hardware stores and home centers. They make DIY and home improvement focused purchases and are less likely to be seen at fitness centers.
Family Caterer Predictive › GeoType Persona › Restaurants: Users who are ages 45-54, with a mid-high income who are married with kids. They are frequent travelers and can be found at wine stores, childrens apparel, home-improvement stores, and sporting goods stores. They do frequent take out at QSRs and are likely to shop where the promotions are.
Family Convenience Predictive › GeoType Persona › Restaurants: Users who are ages 35-54 with a low income and have kids. They are often found at QSRs, wholesale clubs, dollar stores and convenience stores. Their purchases are focused on necessities and value based products. They are less likely to spend on travel or other activities
Fast Foodie Predictive › GeoType Persona › Restaurants: Users who are ages 45-74 with a college or graduate degree, who have kids. They can be found at premium or specialty grocery stores, home and furniture stores and high quality QSRs. They spend on travel, spectator sports and other sports activities. They are less likely to be found at convenience stores or full service restaurants
Happy Hour Enthusiast Predictive › GeoType Persona › Restaurants: Users who are ages 25-54 with a lower income and kids. They can be found at full service restaurauts, liquor stores and fitness centers. They travel often but are less likely to be found at convenience stores or QSRs
Last Minute Diners Predictive › GeoType Persona › Restaurants: Users who are ages 25-54 with mid-low income and kids. They frequent libraries and bookstores, liquor stores, and regular grocery stores. They are not focused on wellness or frequently found at fitness centers. They have a higher affinity for reading and video games
Lean and Green Predictive › GeoType Persona › Restaurants: Users who are ages 45-54 of all income levels who typically have kids. They frequent fast casual restaurants, natural grocery stores and fitness centers. They spend across luxury vehicles and cookware stores. They are less likely to spend on travel or frequent QSRs
Out and About Predictive › GeoType Persona › Restaurants: Users who are ages 35-54, with mid-low income and kids. They can be found at dollar stores, QSRs, wine/liquor stores and convenience stores. Their purchases are more family focused and are less likely to spend on travel, at coffee shops or on entertainment.
Wealthy Indulgers Predictive › GeoType Persona › Restaurants: Users who are ages 45-75 who are college educated with mid-high income. They are frequent travelers and can be found at QSRs and coffee shops. Their purchases are hobby focused, like golf, luxury vehicles and entertainment. They are less likely to spend at or frequent fitness centers or grocery stores.
Weekend Family Dinners Predictive › GeoType Persona › Restaurants: Users who are 55+ with a low-income who are retired. They are typically found at family style restaurants and coffee shops. They shop for used merchandise and gardening supplies and spend on travel and wine. They are less likely to be found at wholesale stores or home improvement stores.
Wine and Dine Predictive › GeoType Persona › Restaurants: Users who are ages 45+, with a mid-high income, and are college educated professionals. They are frequently found at wine stores and full service restaurants. They spend on luxury vehicles, domestic travel and wellness. They are less likely to visit wholesale clubs, discount stores or home improvement stores
Senior Discount Predictive › GeoType Persona › Restaurants › Weekend Family Dinners: Users who are 55+ with low income who are retired. They frequent gardening stores, wholesale clubs and full service restaurants. They typically spend at discount stores and buy used merchandise. They are less likely to spend on travel or fitness or visit wine stores.
Whole Foods Market Predictive › Inflation Resistant › Lapsed Grocery Shopper: Users seen within a Whole Foods Market Stores in the last 60 days but not in the last 30 days
CPG Predictive › Inflation Resistant › Loyalist: Users seen with consistent CPG category purchases each month for the past 90 days
Baking Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Baking purchases. Value-driven consumers seeking deals on Baking products.
Beer & Malt Beverages Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Beer & Malt Beverages purchases. Value-driven consumers seeking deals on Beer & Malt Beverages products. Intended for legal-drinking-age adults (21+).
Beverages Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Beverages purchases. Value-driven consumers seeking deals on Beverages products.
Candy Gum & Mints Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Candy Gum & Mints purchases. Value-driven consumers seeking deals on Candy Gum & Mints products.
Canned Goods & Soups Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Canned Goods & Soups purchases. Value-driven consumers seeking deals on Canned Goods & Soups products.
Cereal & Granola Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Cereal & Granola purchases. Value-driven consumers seeking deals on Cereal & Granola products.
Cheese Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Cheese purchases. Value-driven consumers seeking deals on Cheese products.
Condiments Sauces & Seasonings Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Condiments Sauces & Seasonings purchases. Value-driven consumers seeking deals on Condiments Sauces & Seasonings products.
Dips & Spreads Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Dips & Spreads purchases. Value-driven consumers seeking deals on Dips & Spreads products.
Eggs Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Eggs purchases. Value-driven consumers seeking deals on Eggs products.
Fresh Meat Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Fresh Meat purchases. Value-driven consumers seeking deals on Fresh Meat products.
Fresh Produce Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Fresh Produce purchases. Value-driven consumers seeking deals on Fresh Produce products.
Frozen Foods Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Frozen Foods purchases. Value-driven consumers seeking deals on Frozen Foods products.
Jams & Jellies Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Jams & Jellies purchases. Value-driven consumers seeking deals on Jams & Jellies products.
Lunchmeat Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Lunchmeat purchases. Value-driven consumers seeking deals on Lunchmeat products.
Milk Products Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Milk Products purchases. Value-driven consumers seeking deals on Milk Products products.
Oils Butter & Spreads Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Oils Butter & Spreads purchases. Value-driven consumers seeking deals on Oils Butter & Spreads products.
Packaged Coffee Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Packaged Coffee purchases. Value-driven consumers seeking deals on Packaged Coffee products.
Packaged Tea Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Packaged Tea purchases. Value-driven consumers seeking deals on Packaged Tea products.
Pasta Rice & Grains Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Pasta Rice & Grains purchases. Value-driven consumers seeking deals on Pasta Rice & Grains products.
Pizza Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Pizza purchases. Value-driven consumers seeking deals on Pizza products.
Prepared Foods Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Prepared Foods purchases. Value-driven consumers seeking deals on Prepared Foods products.
Processed Meat Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Processed Meat purchases. Value-driven consumers seeking deals on Processed Meat products.
Salty Snacks Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Salty Snacks purchases. Value-driven consumers seeking deals on Salty Snacks products.
Spirits Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Spirits purchases. Value-driven consumers seeking deals on Spirits products. Segment intended for reaching adults aged 21 and up.
Sweet Snacks Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Sweet Snacks purchases. Value-driven consumers seeking deals on Sweet Snacks products.
Wine Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Wine purchases. Value-driven consumers seeking deals on Wine products. This audience is intended for adults 21+ only.
Yogurt Buyers Price Conscious Bargain Shoppers › Verified Purchase: Price-conscious bargain shoppers with verified Yogurt purchases. Value-driven consumers seeking deals on Yogurt products.
Baking Chips Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who buy Baking Chips. Targets deal-seeking buyers within Baking > Baking Chips.
Betty Crocker Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who regularly buy Betty Crocker products. Brand-level targeting within Baking.
Cake Mix Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who buy Cake Mix. Targets deal-seeking buyers within Baking > Cake Mix.
Duncan Hines Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who regularly buy Duncan Hines All. Brand-specific targeting within Baking.
Flour Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who buy Flour. Targets deal-seeking buyers within Baking > Flour.
Frosting Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who buy Frosting. Targets deal-seeking buyers within Baking > Frosting.
Jiffy Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who regularly buy Jiffy products. Brand-level targeting within Baking.
Kodiak Cakes Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who regularly buy Kodiak Cakes products. Brand-level targeting within Baking.
Pancake Mix Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who buy Pancake Mix. Targets deal-seeking buyers within Baking > Pancake Mix.
Pillsbury Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who regularly buy Pillsbury All. Brand-specific targeting within Baking.
Quaker Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who regularly buy Quaker products. Brand-level targeting within Baking.
Toll House Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking: Price-conscious bargain shoppers who regularly buy Toll House products. Brand-level targeting within Baking.
Pillsbury Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking › Baking Products: Price-conscious bargain shoppers who regularly buy Pillsbury Baking Products. Brand-specific targeting within Baking.
Betty Crocker Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking › Cake Mix: Price-conscious bargain shoppers who regularly buy Betty Crocker Cake Mix. Brand-specific targeting within Baking.
Toll House Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking › Chips: Price-conscious bargain shoppers who regularly buy Toll House Chips. Brand-specific targeting within Baking.
Jiffy Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking › Cornbread: Price-conscious bargain shoppers who regularly buy Jiffy Cornbread. Brand-specific targeting within Baking.
Betty Crocker Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking › Frosting: Price-conscious bargain shoppers who regularly buy Betty Crocker Frosting. Brand-specific targeting within Baking.
Quaker Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking › Oats: Price-conscious bargain shoppers who regularly buy Quaker Oats. Brand-specific targeting within Baking.
Kodiak Cakes Buyers Price Conscious Bargain Shoppers › Verified Purchase › Baking › Protein Pancake: Price-conscious bargain shoppers who regularly buy Kodiak Cakes Protein Pancake. Brand-specific targeting within Baking.
Bud Light Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages: Price-conscious bargain shoppers who regularly buy Bud Light products. Brand-level targeting within Beer & Malt Beverages. This segment targets adults 21+ exclusively.
Budweiser Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages: Price-conscious bargain shoppers who regularly buy Budweiser products. Brand-level targeting within Beer & Malt Beverages. Intended to reach adults of legal drinking age (21+).
Busch Light Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages: Price-conscious bargain shoppers who regularly buy Busch Light products. Brand-level targeting within Beer & Malt Beverages. Segment intended for reaching adults aged 21 and up.
Coors Light Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages: Price-conscious bargain shoppers who regularly buy Coors Light products. Brand-level targeting within Beer & Malt Beverages. This audience is intended for adults 21+ only.
Corona Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages: Price-conscious bargain shoppers who regularly buy Corona products. Brand-level targeting within Beer & Malt Beverages. Intended for legal-drinking-age adults (21+).
Craft & Import Beer Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages: Price-conscious bargain shoppers who buy Craft & Import Beer. Targets deal-seeking buyers within Beer & Malt Beverages > Craft & Import Beer. This segment is intended for reaching adults 21 and older.
Hard Seltzer & FMB Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages: Price-conscious bargain shoppers who buy Hard Seltzer & FMB. Targets deal-seeking buyers within Beer & Malt Beverages > Hard Seltzer & FMB. Intended to reach adults of legal drinking age (21+).
Heineken Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages: Price-conscious bargain shoppers who regularly buy Heineken products. Brand-level targeting within Beer & Malt Beverages. Intended for legal-drinking-age adults (21+).
Michelob Ultra Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages: Price-conscious bargain shoppers who regularly buy Michelob Ultra products. Brand-level targeting within Beer & Malt Beverages. Intended for legal-drinking-age adults (21+).
Miller Lite Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages: Price-conscious bargain shoppers who regularly buy Miller Lite products. Brand-level targeting within Beer & Malt Beverages. This segment is intended for reaching adults 21 and older.
Natural Light Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages: Price-conscious bargain shoppers who regularly buy Natural Light products. Brand-level targeting within Beer & Malt Beverages. Segment intended for reaching adults aged 21 and up.
Pabst Blue Ribbon Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages: Price-conscious bargain shoppers who regularly buy Pabst Blue Ribbon products. Brand-level targeting within Beer & Malt Beverages. This segment is intended for reaching adults 21 and older.
Premium Beer Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages: Price-conscious bargain shoppers who buy Premium Beer. Targets deal-seeking buyers within Beer & Malt Beverages > Premium Beer. This audience is intended for adults 21+ only.
Samuel Adams Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages: Price-conscious bargain shoppers who regularly buy Samuel Adams products. Brand-level targeting within Beer & Malt Beverages. This segment targets adults 21+ exclusively.
Stella Artois Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages: Price-conscious bargain shoppers who regularly buy Stella Artois products. Brand-level targeting within Beer & Malt Beverages. Intended for legal-drinking-age adults (21+).
Truly Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages: Price-conscious bargain shoppers who regularly buy Truly products. Brand-level targeting within Beer & Malt Beverages. This segment targets adults 21+ exclusively.
Twisted Tea Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages: Price-conscious bargain shoppers who regularly buy Twisted Tea products. Brand-level targeting within Beer & Malt Beverages. Intended to reach adults of legal drinking age (21+).
Value Beer Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages: Price-conscious bargain shoppers who buy Value Beer. Targets deal-seeking buyers within Beer & Malt Beverages > Value Beer. Segment intended for reaching adults aged 21 and up.
White Claw Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages: Price-conscious bargain shoppers who regularly buy White Claw products. Brand-level targeting within Beer & Malt Beverages. Segment intended for reaching adults aged 21 and up.
Blue Moon Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Craft: Price-conscious bargain shoppers who regularly buy Blue Moon Craft. Brand-specific targeting within Beer & Malt Beverages. Intended for legal-drinking-age adults (21+).
Goose Island Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Craft: Price-conscious bargain shoppers who regularly buy Goose Island Craft. Brand-specific targeting within Beer & Malt Beverages. Intended to reach adults of legal drinking age (21+).
Kona Brewing Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Craft: Price-conscious bargain shoppers who regularly buy Kona Brewing Craft. Brand-specific targeting within Beer & Malt Beverages. Segment intended for reaching adults aged 21 and up.
Lagunitas Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Craft: Price-conscious bargain shoppers who regularly buy Lagunitas Craft. Brand-specific targeting within Beer & Malt Beverages. This segment targets adults 21+ exclusively.
Leinenkugel's Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Craft: Price-conscious bargain shoppers who regularly buy Leinenkugel's Craft. Brand-specific targeting within Beer & Malt Beverages. This segment is intended for reaching adults 21 and older.
New Belgium Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Craft: Price-conscious bargain shoppers who regularly buy New Belgium Craft. Brand-specific targeting within Beer & Malt Beverages. This segment targets adults 21+ exclusively.
Yuengling Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Craft: Price-conscious bargain shoppers who regularly buy Yuengling Craft. Brand-specific targeting within Beer & Malt Beverages. This segment targets adults 21+ exclusively.
Corona Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Craft/Import: Price-conscious bargain shoppers who regularly buy Corona Craft/Import. Brand-specific targeting within Beer & Malt Beverages. This segment targets adults 21+ exclusively.
Dos Equis Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Craft/Import: Price-conscious bargain shoppers who regularly buy Dos Equis Craft/Import. Brand-specific targeting within Beer & Malt Beverages. Intended for legal-drinking-age adults (21+).
Guinness Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Craft/Import: Price-conscious bargain shoppers who regularly buy Guinness Craft/Import. Brand-specific targeting within Beer & Malt Beverages. This audience is intended for adults 21+ only.
Heineken Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Craft/Import: Price-conscious bargain shoppers who regularly buy Heineken Craft/Import. Brand-specific targeting within Beer & Malt Beverages. Segment intended for reaching adults aged 21 and up.
Modelo Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Craft/Import: Price-conscious bargain shoppers who regularly buy Modelo Craft/Import. Brand-specific targeting within Beer & Malt Beverages. This audience is intended for adults 21+ only.
Pacifico Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Craft/Import: Price-conscious bargain shoppers who regularly buy Pacifico Craft/Import. Brand-specific targeting within Beer & Malt Beverages. This audience is intended for adults 21+ only.
Samuel Adams Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Craft/Import: Price-conscious bargain shoppers who regularly buy Samuel Adams Craft/Import. Brand-specific targeting within Beer & Malt Beverages. Intended for legal-drinking-age adults (21+).
Stella Artois Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Craft/Import: Price-conscious bargain shoppers who regularly buy Stella Artois Craft/Import. Brand-specific targeting within Beer & Malt Beverages. Segment intended for reaching adults aged 21 and up.
Angry Orchard Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Hard Cider: Price-conscious bargain shoppers who regularly buy Angry Orchard Hard Cider. Brand-specific targeting within Beer & Malt Beverages. This segment is intended for reaching adults 21 and older.
Truly Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Hard Seltzer: Price-conscious bargain shoppers who regularly buy Truly Hard Seltzer. Brand-specific targeting within Beer & Malt Beverages. Intended for legal-drinking-age adults (21+).
Twisted Tea Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Hard Seltzer: Price-conscious bargain shoppers who regularly buy Twisted Tea Hard Seltzer. Brand-specific targeting within Beer & Malt Beverages. This segment is intended for reaching adults 21 and older.
White Claw Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Hard Seltzer: Price-conscious bargain shoppers who regularly buy White Claw Hard Seltzer. Brand-specific targeting within Beer & Malt Beverages. This audience is intended for adults 21+ only.
Bud Light Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Premium: Price-conscious bargain shoppers who regularly buy Bud Light Premium. Brand-specific targeting within Beer & Malt Beverages. This segment is intended for reaching adults 21 and older.
Budweiser Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Premium: Price-conscious bargain shoppers who regularly buy Budweiser Premium. Brand-specific targeting within Beer & Malt Beverages. This audience is intended for adults 21+ only.
Coors Light Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Premium: Price-conscious bargain shoppers who regularly buy Coors Light Premium. Brand-specific targeting within Beer & Malt Beverages. Segment intended for reaching adults aged 21 and up.
Michelob Ultra Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Premium: Price-conscious bargain shoppers who regularly buy Michelob Ultra Premium. Brand-specific targeting within Beer & Malt Beverages. This segment targets adults 21+ exclusively.
Miller Lite Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Premium: Price-conscious bargain shoppers who regularly buy Miller Lite Premium. Brand-specific targeting within Beer & Malt Beverages. Intended to reach adults of legal drinking age (21+).
Busch Light Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Value Beer: Price-conscious bargain shoppers who regularly buy Busch Light Value. Brand-specific targeting within Beer & Malt Beverages. Intended for legal-drinking-age adults (21+).
Natural Light Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Value Beer: Price-conscious bargain shoppers who regularly buy Natural Light Value. Brand-specific targeting within Beer & Malt Beverages. Intended for legal-drinking-age adults (21+).
Pabst Blue Ribbon Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beer & Malt Beverages › Value Beer: Price-conscious bargain shoppers who regularly buy Pabst Blue Ribbon Value. Brand-specific targeting within Beer & Malt Beverages. Intended to reach adults of legal drinking age (21+).
Arizona Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Arizona products. Brand-level targeting within Beverages.
BodyArmor Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy BodyArmor products. Brand-level targeting within Beverages.
Bolthouse Farms Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Bolthouse Farms products. Brand-level targeting within Beverages.
Brisk Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Brisk products. Brand-level targeting within Beverages.
Bubly Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Bubly products. Brand-level targeting within Beverages.
Café Bustelo Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Café Bustelo products. Brand-level targeting within Beverages.
Canada Dry Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Canada Dry products. Brand-level targeting within Beverages.
Capri Sun Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Capri Sun products. Brand-level targeting within Beverages.
Celsius Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Celsius products. Brand-level targeting within Beverages.
Clear American Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Clear American products. Brand-level targeting within Beverages.
Coca-Cola Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Coca-Cola products. Brand-level targeting within Beverages.
Coffee Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who buy Coffee. Targets deal-seeking buyers within Beverages > Coffee.
Core Power Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Core Power products. Brand-level targeting within Beverages.
Crush Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Crush products. Brand-level targeting within Beverages.
Crystal Light Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Crystal Light products. Brand-level targeting within Beverages.
Dasani Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Dasani products. Brand-level targeting within Beverages.
Diet Coke Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Diet Coke products. Brand-level targeting within Beverages.
Dole Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Dole products. Brand-level targeting within Beverages.
Dr Pepper Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Dr Pepper products. Brand-level targeting within Beverages.
Energy Drinks Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who buy Energy Drinks. Targets deal-seeking buyers within Beverages > Energy Drinks.
Fanta Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Fanta products. Brand-level targeting within Beverages.
Folgers Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Folgers products. Brand-level targeting within Beverages.
Gatorade Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Gatorade products. Brand-level targeting within Beverages.
Gold Peak Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Gold Peak products. Brand-level targeting within Beverages.
Green Mountain Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Green Mountain products. Brand-level targeting within Beverages.
Hawaiian Punch Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Hawaiian Punch products. Brand-level targeting within Beverages.
Juice Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who buy Juice. Targets deal-seeking buyers within Beverages > Juice.
Juicy Juice Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Juicy Juice products. Brand-level targeting within Beverages.
Kombucha Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who buy Kombucha. Targets deal-seeking buyers within Beverages > Kombucha.
Kool-Aid Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Kool-Aid products. Brand-level targeting within Beverages.
Lipton Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Lipton products. Brand-level targeting within Beverages.
Maxwell House Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Maxwell House products. Brand-level targeting within Beverages.
Milo's Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Milo's products. Brand-level targeting within Beverages.
Minute Maid Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Minute Maid products. Brand-level targeting within Beverages.
Monster Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Monster products. Brand-level targeting within Beverages.
Mott's Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Mott's products. Brand-level targeting within Beverages.
Mountain Dew Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Mountain Dew products. Brand-level targeting within Beverages.
Ocean Spray Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Ocean Spray products. Brand-level targeting within Beverages.
Olipop Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Olipop products. Brand-level targeting within Beverages.
Pepsi Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Pepsi products. Brand-level targeting within Beverages.
Polar Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Polar products. Brand-level targeting within Beverages.
Poppi Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Poppi products. Brand-level targeting within Beverages.
Powerade Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Powerade products. Brand-level targeting within Beverages.
Prebiotic & Functional Soda Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who buy Prebiotic & Functional Soda. Targets deal-seeking buyers within Beverages > Prebiotic & Functional Soda.
Premier Protein Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Premier Protein products. Brand-level targeting within Beverages.
Propel Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Propel products. Brand-level targeting within Beverages.
Pure Leaf Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Pure Leaf products. Brand-level targeting within Beverages.
Pure Life Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Pure Life products. Brand-level targeting within Beverages.
Red Bull Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Red Bull products. Brand-level targeting within Beverages.
Rockstar Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Rockstar products. Brand-level targeting within Beverages.
Simply Orange Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Simply Orange products. Brand-level targeting within Beverages.
Smartwater Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Smartwater products. Brand-level targeting within Beverages.
Snapple Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Snapple products. Brand-level targeting within Beverages.
Soft Drinks Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who buy Soft Drinks. Targets deal-seeking buyers within Beverages > Soft Drinks.
Sparkling Ice Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Sparkling Ice products. Brand-level targeting within Beverages.
Sports Drinks Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who buy Sports Drinks. Targets deal-seeking buyers within Beverages > Sports Drinks.
Sprite Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Sprite products. Brand-level targeting within Beverages.
Starbucks Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Starbucks products. Brand-level targeting within Beverages.
Starbucks Packaged Coffee Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Starbucks Packaged Coffee products. Brand-level targeting within Beverages.
Sunkist Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Sunkist products. Brand-level targeting within Beverages.
Tea Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who buy Tea. Targets deal-seeking buyers within Beverages > Tea.
Tropicana Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Tropicana products. Brand-level targeting within Beverages.
V8 Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy V8 products. Brand-level targeting within Beverages.
Vitaminwater Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Vitaminwater products. Brand-level targeting within Beverages.
Water Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who buy Water. Targets deal-seeking buyers within Beverages > Water.
Welch's Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages: Price-conscious bargain shoppers who regularly buy Welch's products. Brand-level targeting within Beverages.
Great Value Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages › All: Price-conscious bargain shoppers who regularly buy Great Value All. Brand-specific targeting within Beverages.
Kirkland Signature Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages › All: Price-conscious bargain shoppers who regularly buy Kirkland Signature All. Brand-specific targeting within Beverages.
Member's Mark Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages › All: Price-conscious bargain shoppers who regularly buy Member's Mark All. Brand-specific targeting within Beverages.
Café Bustelo Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages › Coffee: Price-conscious bargain shoppers who regularly buy Café Bustelo Coffee. Brand-specific targeting within Beverages.
Folgers Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages › Coffee: Price-conscious bargain shoppers who regularly buy Folgers Coffee. Brand-specific targeting within Beverages.
Green Mountain Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages › Coffee: Price-conscious bargain shoppers who regularly buy Green Mountain Coffee. Brand-specific targeting within Beverages.
Maxwell House Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages › Coffee: Price-conscious bargain shoppers who regularly buy Maxwell House Coffee. Brand-specific targeting within Beverages.
Starbucks Packaged Coffee Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages › Coffee: Price-conscious bargain shoppers who regularly buy Starbucks Packaged Coffee Coffee. Brand-specific targeting within Beverages.
Crystal Light Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages › Crystal Light & Drink Mix: Price-conscious bargain shoppers who regularly buy Crystal Light Crystal Light & Drink Mix. Brand-specific targeting within Beverages.
Celsius Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages › Energy Drinks: Price-conscious bargain shoppers who regularly buy Celsius Energy Drinks. Brand-specific targeting within Beverages.
Monster Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages › Energy Drinks: Price-conscious bargain shoppers who regularly buy Monster Energy Drinks. Brand-specific targeting within Beverages.
Red Bull Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages › Energy Drinks: Price-conscious bargain shoppers who regularly buy Red Bull Energy Drinks. Brand-specific targeting within Beverages.
Rockstar Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages › Energy Drinks: Price-conscious bargain shoppers who regularly buy Rockstar Energy Drinks. Brand-specific targeting within Beverages.
Alani Nu Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages › Energy Drinks Buyers: Price-conscious bargain shoppers who regularly buy Alani Nu Energy Drinks. Brand-specific targeting within Beverages.
Vitaminwater Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages › Enhanced Water: Price-conscious bargain shoppers who regularly buy Vitaminwater Enhanced Water. Brand-specific targeting within Beverages.
Capri Sun Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages › Juice: Price-conscious bargain shoppers who regularly buy Capri Sun Juice. Brand-specific targeting within Beverages.
Dole Buyers Price Conscious Bargain Shoppers › Verified Purchase › Beverages › Juice: Price-conscious bargain shoppers who regularly buy Dole Juice. Brand-specific targeting within Beverages.

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