InMarket | Real-Time Marketing and Measurement
InMarket Extends Award-Winning LCI Attribution to CPG Industry. Learn More.
InMarket Extends Award-Winning LCI Attribution to CPG Industry. Learn More.
Amazon has been rapidly expanding their new chain of Amazon Fresh stores, which focus on everyday low costs. However, while adding a new brand of grocery stores to their roster of already popular and well-established Whole Foods Market chain may pose a risk of cannibalizing its business, InMarket’s data has found key differences that indicate […]
Amazon’s Fresh Take Read More »
With more than 150 million doses of the COVID-19 vaccine administered by the end of Q1 2021, there’s a renewed sense of hope to exit our homes. In our Q1 2021 Retail Loyalty Report, we’ve analyzed consumer loyalty to assess which chains have healthy repeat visits. Our report finds that many clothing retailers—workwear apparel, “going out again”
Q1 2021 Retail Loyalty Report Read More »
The “death of the cookie” has long been rumored in the marketing industry. Third-party cookies, used by advertisers to understand users’ digital behavior across websites and devices, have already been turned off by Firefox and Safari. Google has announced that it will ban third-party cookies beginning in 2022. What will this mean for the advertising
2020 was filled with tragedy and triumph as COVID-19 upended life as we knew it. Consumer shopping habits were turned upside down and created unexpected challenges for marketers. Despite the circumstances, several brands not only adapted but excelled at connecting and appealing to consumers. As such, InMarket has identified exceptional marketing campaigns that stood out
H2 2020 Breakthrough Moments Read More »
Despite numerous deals for Amazon Prime members and several sales events throughout the quarter, Whole Foods continued to experience a decline in foot traffic at grocery stores nationwide. Amazon physical store sales (including Whole Foods) were down 8% YoY in Q4 2020 as COVID-19 continues to impact consumer shopping behaviors. In this InMarket InSights Report Card, we’ve
Q4 2020 Whole Foods 360° Analysis Read More »
Historically, Q4’s holiday season brings retailers an incredible influx of sales as consumers shop for gifts and gatherings in droves. In 2020, because of COVID-19’s impact on consumer shopping behavior, Q4 shopping predictions were a wild card. In an effort to cater to consumers mindful of their health, retailers worked to minimize store crowds by
Q4 2020 Retail Loyalty Report Read More »
Q4 2020 Drug Store Loyalty Report How Drug Stores’ Curbside & Drive-thru Offerings Minimized Contact & Optimized Consumer Loyalty For health-conscious shoppers, social distancing and limiting contact with others has been a central concern. As demand for accessing prescriptions safely continues to rise, many drug stores and pharmacies have either began offering or heavily emphasizing
Q4 2020 Drug Store Loyalty Report Read More »
