InMarket | Real-Time Marketing and Measurement

Resources

COVID-19 Before & After

In an uncertain world, data matters. What consumers say and do is critical to understanding consumer behavior today and in the future.   In this InMarket COVID-19 Impact Report, we examine how consumer perceptions and feelings around the pandemic have impacted their feelings about the economy as well as where they shop and what they buy. Download […]

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Q4 2019 Retail Loyalty Lookback Report

In this InMarket InSights Report, we’ve used first-party, SDK-verified location data of over 50 million Comscore-verified active users to analyze foot traffic patterns, visitation history–including frequency and dwell time–and real world trends to show the biggest winners and losers. If you’re interested in how these loyalty index scores shake out across other categories, download the

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Q1 2020 Retail Loyalty Lookback Report

COVID-19 has reshaped American life: the widespread adoption of social distancing and stay-at-home orders has resulted in the shut down of non-essential businesses, and could accelerate the closures of 100,000 retail locations by 2025. In an effort to evaluate the health and long-term viability of retailers, InMarket created a Loyalty Index Score (LIS). The InMarket

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