InMarket | Real-Time Marketing and Measurement

Resources

2024 Halloween InSights

InMarket’s 2024 Halloween InSights report contains survey analysis of how consumers plan to celebrate the upcoming holiday.   Discover: What chocolate/candy brands, including Reese’s and Skittles, are most popular amongst purchasers What factors are most important to Halloween shoppers when making a purchase Where consumers plan to do their Halloween shopping, whether online, in-store, or both

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Q2 2024 Dollar/Discount Fidelity Index

InMarket’s Q2 2024 Dollar/Discount Fidelity Index report analyzes the productivity of top dollar/discount chains. Access key insights and helpful recommendations created to help brands increase incremental visits, sales, and loyalty.  Discover: How dollar/discount retailers like Big Lots and Family Dollar performed in Q2 What factors likely led to increased Fidelity Scores What GeoTypes over-indexed at

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Q2 2024 Coffee & Snack Shops Fidelity Index

Tactics like unique collaborations, new items, and value menus were key to the success of coffee and snack shops in the second quarter. Download the Q2 2024 Coffee & Snack Shops Fidelity Index to uncover how brands like Dunkin’, Starbucks, and Cinnabon drove strong productivity levels in Q2, and access strategic recommendations for maximizing visits, sales, and loyalty in the months

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2024 Labor Day InSights

InMarket’s 2024 Labor Day InSights report contains survey data from over 5,000 US adults on how they plan to spend the upcoming holiday weekend.   Download today to find out: How consumers plan to spend the holiday weekend The most popular food, beverages, and alcohol on shoppers’ Labor Day lists Which types of retailers (big-box,

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Q2 2024 QSR Fidelity Index

InMarket’s Q2 2024 QSR Fidelity Index report analyzes the quarterly productivity of top quick-service restaurant chains. Download to unlock key insights and recommendations on how brands can increase Fidelity and loyalty, such as: How QSRs like Burger King, Wendy’s, and Popeyes performed in Q2 What factors contributed to high Fidelity Index scores Which GeoTypes over-indexed

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Q2 2024 Big-Box Fidelity Index

InMarket’s Q2 2024 Big-Box Fidelity Index report analyzes the quarterly productivity of leading Big-Box retailers. Discover insights and unlock recommendations created to help Big-Box brands increase consumer loyalty and Fidelity. Learn: How Big-Box brands like Sam’s Club, Target, and BJ’s Wholesale Club performed in Q2 Which factors likely led to increased Fidelity Scores What GeoTypes over-indexed at

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The InMarket Index

According to the InMarket Index, on average, a retailer captures less than half a percent of total consumer retail visits! The fight for consumer attention has never been more challenging. For retailers, knowing WHEN & WHERE to reach consumers along their purchase journeys is critical to driving awareness, sales, and loyalty.  The InMarket Index analyzes

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