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InMarket | Real-Time Marketing and Measurement
InMarket’s H1 2025 Inflation InSights Report uncovers how consumers are feeling about the economy and how it’s impacting their spending habits, based on survey results from over 3,100 consumers. Download the full report and discover: Which categories shoppers are looking to cut back on versus spend more on Where consumers are shopping in the wake
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Nearly halfway through 2025, InMarket surveyed over 800 marketers to understand how they’re thinking about strategic priorities, AI & measurement investments, KPIs, and more. Download the report and unlock insights, including: Marketers’ top challenges heading into the back half of 2025 What areas marketers are applying AI investments, including audience targeting and campaign optimization Marketing
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InMarket’s Q2 2025 Grocery Staples InSights report uncovers how consumers are shifting their grocery shopping behaviors in the wake of economic factors including inflation and tariffs. Access powerful consumer insights, including: What categories name brands continue to dominate versus those susceptible to private label growth What products, like milk, fruit, and candy, are consumers purchasing
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InMarket’s Q1 2025 Casual Dining Fidelity Index analyzes the quarterly performance of casual dining chains, highlighting the strategies that likely helped brands drive success in the first quarter. Discover: How brands like Texas Roadhouse, Cracker Barrel, and Olive Garden performed in Q1 How consumers cross-shopped across dining categories and leading chains Which age and income
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InMarket’s Back-to-School Lookback InSights report uncovers how consumers shopped during the 2024 back-to-school season to help marketers better forecast for the upcoming shopping season. Uncover exclusive insights including: How visitation trended across big-box, dollar/discount, and department stores during the summer of 2024 How foot traffic to major school supply stores varied during last year’s back-to-school
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InMarket’s 2025 July 4th InSights report includes survey data from over 4,600 US adults on how they plan to spend the summer holiday. Uncover: How rising costs are affecting Independence Day plans What types of stores people plan to visit (e.g., big-box and grocery stores) What factors matter most to July 4th shoppers, such as
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InMarket’s Q1 2025 Coffee & Snack Shops Fidelity Index report analyzes the quarterly performance of leading coffee and snack shop chains. Discover: How top brands like Auntie Anne’s, Dunkin’, and Starbucks performed in Q1 Which strategies likely contributed to higher Fidelity Index scores How consumers cross-shopped across competing dining categories and chains And more!
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InMarket’s Q1 2025 Dollar/Discount Fidelity Index evaluates the quarterly performance of leading dollar and discount retailers. Discover: How top brands like Dollar General, Dollar Tree, and Five Below performed on the Q1 Fidelity Index Which strategies most likely drove stronger Fidelity Index scores What percentage of consumers cross-shopped across retail categories and dollar/discount chains And
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InMarket’s Q1 2025 Fast-Casual Restaurants Fidelity Index report examines the quarterly productivity of FCR chains. Discover: How premier fast-casual restaurants like Chipotle, Panera Bread, and Jersey Mike’s performed in Q1 What strategies likely helped boost Fidelity Index scores How diners cross-shopped at competing categories and chains And more!
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