According to InMarket data, Whole Foods Market has seen a massive uptick in micro visit shoppers (+23%) and overall micro visits (+56%). While the pandemic had bolstered the omnichannel boom—including curbside pickup and BOPIS (buy online, pickup in-store)—the organic grocer has shown promising signs that this “trend” won’t fizzle out after the post-vaccine reopenings. Omnichannel is and will continue to drive strong revenue opportunities for Whole Foods Market in the future.