Contextual 2.0: Geo-Contextual, Real-Time Marketing
What is Geo-Contextual, Real-Time Marketing? Using data science, location, context, and real-time capabilities to not just sense and respond to consumer needs, but create marketing campaigns that build positive consumer experiences and foster strong, long-term relationships with customers.
In this InMarket whitepaper, you’ll find:
- A summary of the major industry changes that have contributed to this new era (think: iOS 14 and third-party cookies)
- An overview of Geo-Contextual, Real-Time Marketing
- And finally, 6 key areas of investment for marketers to maximize success in this new era!
Marketers, it’s time to build and strengthen your geo-contextual, real-time marketing strategies. Get started today!
