InMarket | Real-Time Marketing and Measurement

The Total Economic Impact™ of InMarket’s LCI® Attribution Solution

The Forrester Total Economic Impact™ (TEI) study quantifies the economic value that organizations may realize when deploying LCI® to measure omnichannel marketing campaigns.

Quantified benefits and cost savings from using InMarket LCI® include:

  • Increased income from return on ad spend (ROAS)
  • Increased income from improved consumer loyalty
  • Cost savings from media mix and channel optimization
  • Improved efficiency to campaign analysis

And more!


One LCI® customer told Forrester:

“We have done our own analysis in the past to show the accuracy of the LCI data, so we know it’s accurate to a degree we’re confident with. The results are believable and that’s what keeps us going back to InMarket.”

– Director of Communications Planning, Home Improvement


Download the study now to discover a complete list of benefits and cost savings your enterprise can expect with LCI®.

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