InMarket | Real-Time Marketing and Measurement

Q2 2021 Foot Traffic InSights

While the US has more or less fully reopened, the Delta variant has introduced another variable to foot traffic recovery. InMarket’s Q2 2021 Foot Traffic report analyzes consumer visits to Big Box, Convenience, Drug, Department, and Discount Stores to understand how shopper behaviors in the real world are evolving, and to monitor how the latest Covid-19 developments impact consumer trends.

Download the report to find out more, including:

  • Easter shopping surprisingly beat Mother’s Day—one of the biggest shopping days of the year, rivaling the holidays—for highest visit volume in the quarter.
  • While categories regained regular shopping cycles, overall volume is declining over time as cases of the Covid-19 Delta variant increase.

To get the full analysis, download the report.

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