CPG Weekly Transactions Audience Segments

Kettle CPG Weekly Transactions › Salty Snacks › Potato Chip: This segment targets consumers who have recently purchased kettle-cooked potato chips, which are known for their thicker cut and crunchier texture compared to regular potato chips. Use cases include promoting premium kettle chip brands to quality-focused snack buyers, marketing artisanal potato chip varieties to adult snack enthusiasts, and reaching consumers who pay a premium for distinctive salty snack textures and flavors. The lookback window for this segment is the last seven days.
Potato Crisps CPG Weekly Transactions › Salty Snacks › Potato Chip › Crisp: This segment targets consumers who have purchased potato crisps, which are thin, crunchy snacks typically made from potato dough or dehydrated potato flakes rather than whole potato slices. Applicable use cases include promoting new global or limited-edition flavors, driving sales for party planning and lunchbox staples, or highlighting healthier baked and low-sodium varieties. The lookback window for this segment is the last seven days.
Pringles CPG Weekly Transactions › Salty Snacks › Potato Chip › Crisp: This segment targets consumers who have purchased Pringles, a popular salty snack known for its iconic stackable shape and classic savory flavor. Applicable use cases include targeting parents for school snack planning, marketing to consumers for party or game-day preparation, and cross-selling with complementary items like soft drinks or dips. The lookback window for this segment is the last seven days.
Sour Cream and Onion Potato Crisps CPG Weekly Transactions › Salty Snacks › Potato Chip › Crisp: This segment targets consumers who have purchased sour cream and onion potato crisps, which are popular salty snacks known for their thin, crunchy texture and savory blend of tangy sour cream and zesty onion flavors. Applicable use cases include targeting snack enthusiasts for party planning, marketing to individuals looking for convenient lunch additions, and cross-selling with dips or beverages for game day promotions. The lookback window for this segment is the last seven days.
Barbecue Flavored Potato Chips CPG Weekly Transactions › Salty Snacks › Potato Chip › Regular: This segment targets consumers who have purchased barbecue flavored potato chips, which are crunchy, thinly sliced potatoes seasoned with a signature blend of smoky, sweet, and savory barbecue spices. Applicable use cases include promoting new product launches, cross-selling with complementary items like dips or beverages, and driving repeat purchases through targeted discounts. The lookback window for this segment is the last seven days.
Cheddar and Sour Cream Potato Chips CPG Weekly Transactions › Salty Snacks › Potato Chip › Regular: This segment targets consumers who have purchased Cheddar and Sour Cream Potato Chips, a popular savory snack featuring a crunchy texture and a tangy, creamy flavor profile. Applicable use cases include promoting new flavor innovations, cross-selling with dips or beverages, and targeting shoppers for party planning or game day events. The lookback window for this segment is the last seven days.
Classic Potato Chips CPG Weekly Transactions › Salty Snacks › Potato Chip › Regular: This segment targets consumers who have purchased classic potato chips, which are thinly sliced potatoes fried or baked until crisp and typically seasoned with salt. Applicable use cases include targeting shoppers for social gatherings and picnics, marketing individual bags for lunch pairings, and cross-selling with dips or beverages. The lookback window for this segment is the last seven days.
Dill Pickle Potato Chips CPG Weekly Transactions › Salty Snacks › Potato Chip › Regular: This segment targets consumers who have purchased dill pickle flavored potato chips, which offer a unique blend of salty, tangy, and savory flavors with a satisfying crunch. Applicable use cases include promoting new flavor innovations, driving brand loyalty through targeted discounts, and cross-selling with complementary items like deli meats, dips, or beverages for parties and social gatherings. The lookback window for this segment is the last seven days.
Honey Barbecue Flavored Potato Chips CPG Weekly Transactions › Salty Snacks › Potato Chip › Regular: This segment targets consumers who have purchased honey barbecue flavored potato chips, which are crunchy potato slices seasoned with a savory blend of sweet honey and smoky barbecue spices. Applicable use cases include promoting summer grilling events, cross-selling with party dips or soft drinks, and targeting shoppers for game day or social gatherings. The lookback window for this segment is the last seven days.
Lays Sour Cream and Onion Flavored Potato Chips CPG Weekly Transactions › Salty Snacks › Potato Chip › Regular: This segment targets consumers who have purchased Lay's Sour Cream and Onion Flavored Potato Chips, a popular salty snack known for its blend of tangy sour cream and savory onion seasoning on crispy, thin-cut potato chips. Applicable use cases include targeting for snack-related promotions, cross-selling with dips or beverages, and seasonal marketing for picnics or social gatherings. The lookback window for this segment is the last seven days.
Lightly Salted Potato Chips CPG Weekly Transactions › Salty Snacks › Potato Chip › Regular: This segment targets consumers who have purchased lightly salted potato chips, which are thinly sliced potatoes fried or baked until crisp with a reduced amount of salt compared to traditional varieties. Applicable use cases include marketing to health-conscious consumers seeking lower-sodium alternatives, targeting shoppers for family gatherings or school lunches, and cross-selling with complementary items like dips, sandwiches, or refreshing beverages. The lookback window for this segment is the last seven days.
Sour Cream and Onion Flavored Potato Chips CPG Weekly Transactions › Salty Snacks › Potato Chip › Regular: This segment targets consumers who have purchased sour cream and onion flavored potato chips, a popular savory snack known for its tangy, creamy, and herbaceous flavor profile. Applicable use cases include promoting complementary items like dips and beverages for parties or game day events, marketing variety packs to families, and targeting snack enthusiasts with new brand or texture innovations. The lookback window for this segment is the last seven days.
Wavy Potato Chips CPG Weekly Transactions › Salty Snacks › Potato Chip › Regular: This segment targets consumers who have purchased wavy potato chips, which are characterized by their ridged or ruffled texture that makes them thicker and sturdier than standard flat chips. Applicable use cases include promoting complementary products like French onion dip, salsa, or hummus, targeting shoppers planning for game day events or picnics, and driving brand loyalty through multi-pack offers. The lookback window for this segment is the last seven days.
Jerky CPG Weekly Transactions › Salty Snacks › Snacks - Beef Sticks Jerky: This segment targets consumers who have purchased beef sticks and jerky, which are high-protein, savory meat snacks made from lean cuts of beef that have been seasoned and dried or smoked. Applicable use cases include targeting outdoor enthusiasts for hiking or camping fuel, marketing to busy professionals and students for on-the-go protein, and cross-selling with beverages for road trips or convenience store shoppers. The lookback window for this segment is the last seven days.
Steak + Kippered + Bar CPG Weekly Transactions › Salty Snacks › Snacks - Beef Sticks Jerky: This segment targets consumers who have purchased meat snacks such as beef sticks and jerky, specifically in steak-style, kippered, or bar formats. Applicable use cases include targeting health-conscious shoppers looking for low-carb snack options, marketing to travelers and outdoor enthusiasts for on-the-go nourishment, and cross-selling with complementary items like nuts or cold beverages. The lookback window for this segment is the last seven days.
Stick CPG Weekly Transactions › Salty Snacks › Snacks - Beef Sticks Jerky: This segment targets consumers who have purchased beef sticks and jerky, which are high-protein, shelf-stable salty snacks made from seasoned and dried or smoked beef. Applicable use cases include targeting outdoor enthusiasts for hiking or camping trips, marketing to busy professionals or students seeking a quick on-the-go protein boost, and cross-selling with other convenience-oriented food and beverage items. The lookback window for this segment is the last seven days.
Crunchy CPG Weekly Transactions › Salty Snacks › Snacks - Cheese Puffs: This segment targets consumers who have purchased crunchy cheese puffs, a popular salty snack made from puffed corn and coated in bold, savory cheese-flavored powder. Applicable use cases include targeting shoppers for social gatherings such as game nights and parties, marketing to families for lunchbox sides or after-school snacks, and cross-selling with beverages or other salty snack varieties for movie nights. The lookback window for this segment is the last seven days.
Puff CPG Weekly Transactions › Salty Snacks › Snacks - Cheese Puffs: This segment targets consumers who have purchased cheese puffs, which are light, airy, and crunchy snacks made from cornmeal and flavored with cheese. Applicable use cases include targeting parents for back-to-school lunchbox promotions, marketing to sports fans for game-day watch party snack bundles, and cross-selling with beverages or other salty snack varieties. The lookback window for this segment is the last seven days.
Stick CPG Weekly Transactions › Salty Snacks › Snacks - Other Meat Sticks Jerky: This segment targets consumers who have recently purchased meat stick snacks and jerky-style products, including slim jims, meat snack sticks, and similar on-the-go protein snacks. Use cases include promoting portable protein snack brands to busy consumers, marketing meat stick products to sports and fitness enthusiasts, and reaching high-protein snack buyers for new product launches. The lookback window for this segment is the last seven days.
Meat and Cheese Combo CPG Weekly Transactions › Salty Snacks › Snacks - Other Snacks: This segment targets consumers who have purchased meat and cheese combo snacks, which are convenient, pre-packaged kits containing portions of deli meats and cheeses often paired with crackers or nuts. Applicable use cases include targeting parents for school lunchbox solutions, marketing to on-the-go professionals for office snacking, and cross-selling with beverages or other convenience items for travel. The lookback window for this segment is the last seven days.
Bite Size Tortilla Chips CPG Weekly Transactions › Salty Snacks › Tortilla Chip › Regular: This segment targets consumers who have purchased bite-size tortilla chips, which are smaller, snackable versions of traditional tortilla chips made from corn masa. Applicable use cases include promoting complementary items like salsa, queso, or bean dips, as well as targeting shoppers planning social gatherings or school lunches. The lookback window for this segment is the last seven days.
Blue Heat Rolled Tortilla Chips CPG Weekly Transactions › Salty Snacks › Tortilla Chip › Regular: This segment targets consumers who have purchased Takis Blue Heat Rolled Tortilla Chips, an intensely bold and spicy snack known for its signature rolled shape and vibrant electric blue color. Applicable use cases include targeting Gen Z and spice-loving demographics for new flavor launches, promoting high-intensity snacks for social gatherings like tailgates or parties, and driving impulse purchases through convenience-sized packaging. The lookback window for this segment is the last seven days.
Cafe Tortilla Chips CPG Weekly Transactions › Salty Snacks › Tortilla Chip › Regular: This segment targets consumers who have purchased Cafe Tortilla Chips, which are premium, restaurant-style salty snacks made from corn masa and often characterized by a light, crispy texture. Applicable use cases include promoting complementary dips and spreads, targeting shoppers for social gatherings or game day events, and driving brand loyalty for premium snack offerings. The lookback window for this segment is the last seven days.
Nacho Cheese Tortilla Chips CPG Weekly Transactions › Salty Snacks › Tortilla Chip › Regular: This segment targets consumers who have purchased nacho cheese flavored tortilla chips, a popular salty snack made from corn masa and seasoned with a savory, tangy cheese blend. Applicable use cases include promoting complementary products like salsa, bean dips, or soft drinks, and targeting shoppers for game day events, parties, or movie nights. The lookback window for this segment is the last seven days.
Spicy Sweet Chili Tortilla Chips CPG Weekly Transactions › Salty Snacks › Tortilla Chip › Regular: This segment targets consumers who have purchased spicy sweet chili tortilla chips, a popular salty snack known for its unique balance of zesty heat and mild sweetness on a crunchy corn base. Applicable use cases include driving brand loyalty through targeted discounts, promoting complementary products like dips and beverages, and identifying shoppers interested in bold flavor profiles. The lookback window for this segment is the last seven days.
Tortilla Chips CPG Weekly Transactions › Salty Snacks › Tortilla Chip › Regular: This segment targets consumers who have purchased regular tortilla chips, which are popular salty snacks made from corn masa and often enjoyed with dips or as a base for dishes like nachos. Applicable use cases include promoting complementary products like salsa, guacamole, or cheese dips, and targeting shoppers for game day events, parties, or family snacking occasions. The lookback window for this segment is the last seven days.
Yellow Corn Tortilla Chips CPG Weekly Transactions › Salty Snacks › Tortilla Chip › Regular: This segment targets consumers who have purchased yellow corn tortilla chips, a classic salty snack made from yellow corn masa that is fried or baked to a crisp texture. Applicable use cases include promoting complementary snack brands, advertising Mexican-style food products, or driving sales for party-sized beverage and dip categories. The lookback window for this segment is the last seven days.
Classic Mix Variety Pack CPG Weekly Transactions › Salty Snacks › Variety Pack: This segment targets consumers who have purchased the Classic Mix Variety Pack, which features a diverse selection of popular salty snacks such as potato chips, corn chips, and cheese-flavored snacks in convenient, individual-sized bags. Applicable use cases include marketing to parents for school lunch preparation, targeting households for convenient party or game day snacking, and promoting on-the-go snack solutions for road trips or office environments. The lookback window for this segment is the last seven days.
Flavor Mix Variety Pack CPG Weekly Transactions › Salty Snacks › Variety Pack: This segment targets consumers who have purchased flavor mix variety packs within the salty snacks category, which typically include a diverse assortment of individually packaged chips, pretzels, or crackers in various popular flavors. Applicable use cases include marketing to parents for school lunch variety, targeting households for party or event snacking, or promoting convenience for on-the-go professionals. The lookback window for this segment is the last seven days.
Chili Seasoning Mix CPG Weekly Transactions › Sauce and Seasoning Mix › Chili Sauce: This segment targets consumers who have purchased chili seasoning mix, a convenient pre-blended mix of spices such as chili pepper, cumin, garlic, and onion designed to create the signature flavor of chili con carne. Applicable use cases include targeting shoppers for easy weeknight meal solutions, cross-selling with primary chili ingredients like ground beef, turkey, beans, and canned tomatoes, and running seasonal campaigns during colder months or for sporting event gatherings. The lookback window for this segment is the last seven days.
Great Value Brown Gravy Mix CPG Weekly Transactions › Sauce and Seasoning Mix › Gravy: This segment targets consumers who have purchased Great Value Brown Gravy Mix, a convenient pantry staple that provides a rich, savory sauce in minutes with only 20 calories per serving. Use cases include promoting Walmart's Great Value private label brand, targeting value-conscious home cooks, and cross-selling with ground meat, mashed potatoes, and slow cooker ingredients. The lookback window for this segment is the last seven days.
McCormick Brown Gravy Mix CPG Weekly Transactions › Sauce and Seasoning Mix › Gravy: This segment targets consumers who have purchased McCormick Brown Gravy Mix, a convenient and savory powdered mix used to create smooth, lump-free traditional brown gravy. Use cases include promoting Walmart's Great Value private label brand, targeting value-conscious home cooks preparing hearty comfort meals, and cross-selling with ground meat, mashed potatoes, and slow cooker ingredients. The lookback window for this segment is the last seven days.
Mild Taco Seasoning Mix CPG Weekly Transactions › Sauce and Seasoning Mix › Latino › Taco: This segment targets consumers who have purchased Mild Taco Seasoning Mix, a savory blend of herbs and spices designed to add classic Mexican-style flavor to ground meats or plant-based alternatives without intense heat. Applicable use cases include promoting complementary taco ingredients like shells, tortillas, and fresh produce, targeting households for "Taco Tuesday" meal kit promotions, and cross-selling with related Latino-style pantry goods. The lookback window for this segment is the last seven days.
Taco Seasoning Mix CPG Weekly Transactions › Sauce and Seasoning Mix › Latino › Taco: This segment targets consumers who have purchased taco seasoning mix, a convenient blend of spices such as chili powder, cumin, garlic, and onion designed to flavor proteins or vegetables for traditional Latino-style dishes. Applicable use cases include promoting complementary items like taco shells, tortillas, and fresh toppings, or targeting shoppers for themed meal nights like Taco Tuesday. The lookback window for this segment is the last seven days.
Pasta Sauce CPG Weekly Transactions › Sauce Gravy Marinade: This segment targets consumers who have purchased pasta sauce, a classic pantry staple typically made from a blend of tomatoes, herbs, and spices used as a base for various Italian-style dishes. Applicable use cases include targeting home cooks for weeknight meal planning, marketing to families for easy dinner solutions, and cross-selling with pasta, Parmesan cheese, or garlic bread. The lookback window for this segment is the last seven days.
Pizza Sauce CPG Weekly Transactions › Sauce Gravy Marinade: This segment targets consumers who have purchased pizza sauce, a savory, herb-infused tomato sauce specifically formulated to provide a rich base for homemade pizzas. Applicable use cases include targeting households for "make-your-own" pizza nights, marketing to home bakers purchasing dough or flour, and cross-selling with other Italian meal components like cheeses and specialty toppings. The lookback window for this segment is the last seven days.
Remaining Sauce CPG Weekly Transactions › Sauce Gravy Marinade: This segment targets consumers who have recently purchased a variety of cooking sauces, gravies, and marinades, including pasta sauces, simmer sauces, and cooking marinades used to flavor and prepare meals. Use cases include promoting sauce and marinade brands to home cooks who regularly prepare sauced dishes, advertising new sauce flavors and premium cooking sauce lines to culinary enthusiasts, and reaching households with high cooking sauce consumption across weeknight and weekend meal prep. The lookback window for this segment is the last seven days.
Tomato Paste CPG Weekly Transactions › Sauce Gravy Marinade: This segment targets consumers who have purchased tomato paste, a thick and concentrated paste made by cooking tomatoes to reduce water content and removing seeds and skins. Applicable use cases include promoting complementary ingredients for Italian or Mexican cuisines, such as dried pasta, ground meats, and herbs, or targeting home cooks preparing stews, soups, and chili. The lookback window for this segment is the last seven days.
Tomato Sauce CPG Weekly Transactions › Sauce Gravy Marinade: This segment targets consumers who have purchased tomato sauce, a versatile pantry staple made primarily from simmered tomatoes and used as a base for a wide variety of dishes including pasta, pizzas, and stews. Applicable use cases include targeting home cooks for meal preparation campaigns, marketing to families for Italian-themed dinner nights, and cross-selling with complementary products such as dry pasta, parmesan cheese, or ground meat. The lookback window for this segment is the last seven days.
Honey Barbecue Sauce CPG Weekly Transactions › Sauce Gravy Marinade › Barbecue and Wing Sauce › Honey: This segment targets consumers who have purchased honey barbecue sauce, a sweet and savory condiment that combines traditional barbecue spices and vinegar with the natural sweetness of honey. Applicable use cases include targeting outdoor cooking enthusiasts for seasonal grilling promotions, marketing to families for easy weeknight meal preparation, and cross-selling with fresh meats or side dishes. The lookback window for this segment is the last seven days.
Barbecue Sauce CPG Weekly Transactions › Sauce Gravy Marinade › Barbecue and Wing Sauce › Original: This segment targets consumers who have purchased original barbecue sauce, a savory and tangy condiment typically made from a base of tomatoes, vinegar, and spices, used as a marinade, basting sauce, or topping for meat. Applicable use cases include promoting grilling essentials for outdoor cookouts, marketing to home cooks for slow-cooker recipes, and cross-selling with poultry, ribs, or side dishes like coleslaw and corn. The lookback window for this segment is the last seven days.
Sweet Baby Rays Barbecue Sauce CPG Weekly Transactions › Sauce Gravy Marinade › Barbecue and Wing Sauce › Original: This segment targets consumers who have purchased Sweet Baby Ray's Original Barbecue Sauce, a popular sweet and smoky condiment used for marinating, grilling, and dipping. Applicable use cases include targeting outdoor cooking enthusiasts during grilling season, marketing to families for summer cookouts, and cross-selling with meats, charcoal, or side dishes like coleslaw and potato salad. The lookback window for this segment is the last seven days.
Original Sloppy Joe Sauce CPG Weekly Transactions › Sauce Gravy Marinade › Cooking Sauce Add Meat: This segment targets consumers who have purchased Original Sloppy Joe Sauce, a tangy and savory tomato-based cooking sauce designed to be mixed with ground meat for a quick, classic meal. Applicable use cases include promoting ground beef or turkey, hamburger buns, and side dishes like coleslaw or potato chips. The lookback window for this segment is the last seven days.
Alfredo CPG Weekly Transactions › Sauce Gravy Marinade › Pasta Sauce: This segment targets consumers who have purchased Alfredo pasta sauce, a rich and creamy white sauce typically made from butter, heavy cream, and parmesan cheese. Applicable use cases include promoting complementary products like fettuccine or penne pasta, cross-selling proteins such as chicken or shrimp, and marketing to busy households looking for quick, gourmet-style meal solutions. The lookback window for this segment is the last seven days.
Marinara CPG Weekly Transactions › Sauce Gravy Marinade › Pasta Sauce: This segment targets consumers who have purchased Marinara Sauce, a classic Italian-style tomato sauce typically seasoned with garlic, onions, and herbs like basil and oregano. Applicable use cases include targeting home cooks for quick weeknight meal solutions, marketing to families for Italian-themed dinner nights, and cross-selling complementary products such as pasta, Parmesan cheese, meatballs, or garlic bread. The lookback window for this segment is the last seven days.
Canned Seafood - Sardines CPG Weekly Transactions › Seafood: This segment targets consumers who have purchased canned sardines, which are small, nutrient-dense oily fish typically packed in water, oil, or various sauces like tomato or mustard. Applicable use cases include promoting Mediterranean-style recipes such as sardine pasta or salads, marketing quick lunch solutions like sardines on toast, and targeting consumers interested in heart-healthy diets or keto-friendly snacks. The lookback window for this segment is the last seven days.
Value Add CPG Weekly Transactions › Seafood › Shrimp: This segment targets consumers who have recently purchased value-added shrimp products, including pre-seasoned, breaded, marinated, or otherwise prepared shrimp items sold in the seafood section. Use cases include promoting value-added seafood brands to convenient dinner shoppers, marketing prepared shrimp products to consumers seeking easy protein options, and reaching households that purchase seafood for quick-cook meal solutions. The lookback window for this segment is the last seven days.
Chunk Light Tuna In Water CPG Weekly Transactions › Seafood › Tuna › Skipjack: This segment targets consumers who have purchased Chunk Light Tuna in Water, which consists of skipjack tuna broken into small pieces and packed in water to provide a lean, low-calorie source of protein. Applicable use cases include marketing to health-conscious individuals for meal prep, targeting busy professionals for quick lunch solutions like tuna salad or sandwiches, and cross-selling with pantry staples such as mayonnaise, crackers, or pasta. The lookback window for this segment is the last seven days.
Sandwich Cookies CPG Weekly Transactions › Snack and Variety Packs › Cookies: This segment targets consumers who have recently purchased sandwich cookie snack packs sold in the snack and variety pack aisle, including Oreo-style and cream-filled cookies in single-serve and multi-pack formats. Use cases include promoting sandwich cookie snack brands to impulse buyers and lunchbox snack shoppers, advertising cookie variety packs to families with school-age consumers, and reaching consumers who purchase convenient portion-controlled cookie packs for on-the-go snacking. The lookback window for this segment is the last seven days.
Sandwich Cookies CPG Weekly Transactions › Snack and Variety Packs › Cookies Biscuits - Sandwich Cookies: This segment targets consumers who have recently purchased sandwich cookie products sold through snack and variety pack channels, including cream-filled cookie varieties in multi-pack and grab-and-go formats. Use cases include promoting sandwich cookie brands to everyday cookie buyers and snack pack shoppers, advertising new sandwich cookie flavors and limited editions to loyal cookie fans, and reaching households with frequent sweet snack purchases. The lookback window for this segment is the last seven days.
Sandwich Cracker CPG Weekly Transactions › Snack and Variety Packs › Crackers: This segment targets consumers who have recently purchased sandwich crackers, including peanut butter and cheese-filled cracker packs typically sold as convenient on-the-go snacks. Use cases include promoting sandwich cracker brands to lunchbox and snack pack buyers, advertising cracker sandwich multipacks to parents purchasing portable snacks for consumers, and reaching consumers who regularly buy portion-controlled snack cracker products. The lookback window for this segment is the last seven days.
Cookies CPG Weekly Transactions › Snacks Cookies Chips: This segment targets consumers who have purchased cookies, which are sweet, baked treats available in a wide variety of flavors, textures, and formats, ranging from classic chocolate chip and sandwich cookies to artisanal and health-conscious options. Applicable use cases include targeting families for back-to-school lunchbox snacks, marketing to households for holiday baking or entertaining needs, and promoting new product launches or flavor innovations to frequent snack buyers. The lookback window for this segment is the last seven days.
Crackers CPG Weekly Transactions › Snacks Cookies Chips: This segment targets consumers who have purchased crackers within the snacks, cookies, and chips category, which are dry, kiln-baked biscuits typically made from grain flour and often enjoyed as a versatile base for toppings or as a standalone savory snack. Applicable use cases include promoting complementary items like cheeses, deli meats, and dips for social gatherings, targeting households for school lunch preparation, or cross-selling with soups and salads for meal enhancement. The lookback window for this segment is the last seven days.
Dips Spreads CPG Weekly Transactions › Snacks Cookies Chips: This segment targets consumers who have purchased dips and spreads, which are versatile, flavorful condiments used to enhance the texture and taste of various snacks and meals. Applicable use cases include targeting hosts for party planning and social gatherings, marketing to health-conscious snackers looking for veggie pairings, and promoting quick meal solutions or "anytime" snacking options. The lookback window for this segment is the last seven days.
Salty Snacks CPG Weekly Transactions › Snacks Cookies Chips: This segment targets consumers who have purchased salty snacks, such as potato chips, tortilla chips, pretzels, and popcorn, which are savory, ready-to-eat items popular for snacking and social occasions. Applicable use cases include promoting new flavor innovations, driving sales for party-sized packs during sporting events, or cross-selling with complementary items like dips and beverages. The lookback window for this segment is the last seven days.
Snack Bars CPG Weekly Transactions › Snacks Cookies Chips: This segment targets consumers who have recently purchased snack bars through snack-focused retail channels, including granola bars, fruit bars, and nut-based bars found in the snacks, cookies, and chips aisle. Use cases include promoting snack bar brands to on-the-go consumers and health snackers, advertising functional snack bar varieties to consumers seeking quick energy and nutrition, and reaching households with regular snack bar purchases. The lookback window for this segment is the last seven days.
Reduced Fat CPG Weekly Transactions › Sour Cream Products › Sour Cream: This segment targets consumers who have purchased reduced-fat sour cream, a lighter version of the traditional dairy staple that offers a similar tangy flavor and creamy texture with less fat and fewer calories. Applicable use cases include targeting health-conscious shoppers looking for lower-calorie dairy alternatives, marketing to families for taco nights or holiday meal preparation, and cross-selling with fresh produce, snack chips, or Mexican-style meal kits. The lookback window for this segment is the last seven days.
Regular Fat CPG Weekly Transactions › Sour Cream Products › Sour Cream: This segment targets consumers who have purchased regular fat sour cream, a smooth and tangy dairy product used extensively as a topping, dip base, and cooking ingredient. Applicable use cases include targeting consumers for taco night promotions, marketing to home bakers for use in cakes and breads, and cross-selling with potato-based sides or snack chips. The lookback window for this segment is the last seven days.
Regular Sour Cream CPG Weekly Transactions › Sour Cream Products › Sour Cream: This segment targets consumers who have recently purchased regular-fat sour cream, a versatile dairy product used as a condiment, dip, and cooking ingredient in a wide range of recipes. Use cases include promoting sour cream brands to home cooks who use it for tacos, baked potatoes, and dips, advertising sour cream products alongside Mexican food and dip promotions, and reaching households with frequent dairy and condiment purchases. The lookback window for this segment is the last seven days.
Processed CPG Weekly Transactions › Sugar and Sweeteners › Honey: This segment targets consumers who have purchased processed honey, a natural sweetener and versatile pantry staple used in a wide range of culinary applications. Applicable use cases include promoting tea and beverage pairings, marketing to home bakers and health-conscious shoppers seeking natural sweeteners, and cross-selling with breakfast cereals or charcuterie components. The lookback window for this segment is the last seven days.
Light Brown Sugar CPG Weekly Transactions › Sugar and Sweeteners › Sugar › Brown Sugar: This segment targets consumers who have purchased light brown sugar, a refined sugar containing a small amount of molasses that provides a moist texture and mild caramel flavor. Applicable use cases include targeting home bakers during holiday seasons, marketing to breakfast enthusiasts for sweetening oatmeal or grits, and cross-selling with meats and sauces for barbecue or roasting. The lookback window for this segment is the last seven days.
Confectioners Powdered Sugar CPG Weekly Transactions › Sugar and Sweeteners › Sugar › White Sugar: This segment targets consumers who have purchased confectioners powdered sugar, which is a finely ground white sugar mixed with a small amount of anticaking agent, commonly used for making frostings, glazes, and fudge. Applicable use cases include targeting home bakers for holiday baking seasons, promoting dessert decorating kits, and cross-selling with baking essentials like butter, flour, and vanilla extract. The lookback window for this segment is the last seven days.
Pure Granulated Sugar CPG Weekly Transactions › Sugar and Sweeteners › Sugar › White Sugar: This segment targets consumers who have purchased Pure Granulated Sugar, a highly refined and versatile white sugar that serves as a fundamental pantry staple for sweetening beverages, baking, and cooking. Applicable use cases include targeting home bakers during holiday seasons, marketing to households for everyday meal preparation, and cross-selling with other baking ingredients or coffee and tea products. The lookback window for this segment is the last seven days.
Adult CPG Weekly Transactions › Suncare › Sunscreen: This segment targets consumers who have recently purchased adult sunscreen products, including broad-spectrum SPF lotions, sprays, and sticks for general adult sun protection. Use cases include promoting sunscreen brands during warmer months and vacation seasons, advertising daily-use SPF products to skin health-conscious adults, and reaching consumers who regularly purchase sun care products for outdoor activities. The lookback window for this segment is the last seven days.
Cinnamon Raisin Swirl Bread CPG Weekly Transactions › Sweet Goods › Raisin Bread: This segment targets consumers who have purchased cinnamon raisin swirl bread, a sweet yeast bread characterized by a distinct spiral of cinnamon-sugar and plump raisins throughout each slice. Applicable use cases include promoting complementary breakfast items like gourmet butters and cream cheese, marketing to households for weekend brunch preparation, or cross-selling with coffee and tea products. The lookback window for this segment is the last seven days.
Cakes Snacks - Apple Pie CPG Weekly Transactions › Sweet Snacks: This segment targets consumers who have purchased apple pies within the sweet snacks category, which are classic dessert items featuring a sweetened apple filling baked within a pastry crust or topped with a crumble. Applicable use cases include promoting seasonal dessert offerings, cross-selling with complementary products like vanilla ice cream or whipped topping, and targeting shoppers for holiday meal planning or family gatherings. The lookback window for this segment is the last seven days.
Cakes Snacks - Brownies CPG Weekly Transactions › Sweet Snacks: This segment targets consumers who have purchased brownies, specifically those categorized under "Remaining Brownies" within the "Cakes and Snacks" middle category. Applicable use cases include targeting shoppers looking for convenient dessert solutions for family meals, marketing to individuals seeking an indulgent on-the-go treat, or cross-selling with complementary items like milk, ice cream, or coffee. The lookback window for this segment is the last seven days.
Cakes Snacks - Cakes CPG Weekly Transactions › Sweet Snacks: This segment targets consumers who have purchased various items in the Cakes and Snacks category, which include pre-packaged snack cakes, cupcakes, and other sweet baked treats. Applicable use cases include targeting parents for school lunch additions, promoting limited-edition seasonal flavors, and cross-selling with party supplies or beverages like milk and coffee. The lookback window for this segment is the last seven days.
Cakes Snacks - Coffee Cakes CPG Weekly Transactions › Sweet Snacks: This segment targets consumers who have purchased coffee cakes, which are moist, tender cakes typically featuring a cinnamon-sugar streusel topping or swirl and often enjoyed as a breakfast or snack accompaniment to coffee or tea. Use cases include promoting bakery items for morning gatherings or brunch, marketing convenient sweet treats for office breaks, and cross-selling with premium coffee or tea brands. The lookback window for this segment is the last seven days.
Cakes Snacks - Cupcakes CPG Weekly Transactions › Sweet Snacks: This segment targets consumers who have purchased various types of cupcakes categorized within the sweet snacks category. Applicable use cases include promoting these treats for everyday snacking' school lunches, marketing them as convenient dessert options for small gatherings or celebrations, or featuring them in seasonal promotions. The lookback window for this segment is the last seven days.
Cakes Snacks - Danishes CPG Weekly Transactions › Sweet Snacks: This segment targets consumers who have purchased Danishes, which are sweet, multilayered, laminated pastries typically filled with fruit, cheese, or custard and topped with icing or glaze. Applicable use cases include promoting coffee and tea pairings, marketing to shoppers for brunch or social gathering needs, and driving loyalty for bakery brands. The lookback window for this segment is the last seven days.
Cakes Snacks - Finger Cakes CPG Weekly Transactions › Sweet Snacks: This segment targets consumers who have purchased miscellaneous finger cakes and snack-sized cake products within the sweet snacks category, including snack cakes, brownies, and mini-muffins. Applicable use cases include targeting parents for school lunchbox additions, marketing to on-the-go professionals seeking a quick sweet treat, and cross-selling with beverages like milk or coffee. The lookback window for this segment is the last seven days.
Cakes Snacks - Other Cake Novelties CPG Weekly Transactions › Sweet Snacks: This segment targets consumers who have purchased miscellaneous sweet snack cakes and novelties, including products like snack pies, snack cakes, and other portable dessert treats. Applicable use cases include promoting new flavor launches, targeting back-to-school shoppers for lunchbox additions, or cross-selling with beverages like milk and coffee. The lookback window for this segment is the last seven days.
Cakes Snacks - Sponge Cake CPG Weekly Transactions › Sweet Snacks: This segment targets consumers who have purchased sponge cakes, which are light, airy "foam cakes" made primarily from whipped eggs, flour, and sugar. Applicable use cases include targeting parents for convenient school lunchbox treats, marketing to home bakers seeking quick bases for trifles, jelly rolls, or strawberry shortcakes, and promoting dessert hybrids like cake-based French toast or cake pops. The lookback window for this segment is the last seven days.
Cookies Biscuits - Cookie Bars CPG Weekly Transactions › Sweet Snacks: This segment targets consumers who have purchased 'Cookies & Biscuits - Cookie Bars.' Use cases include promoting bulk snack options for families, advertising convenient treats for lunchboxes or office pantries, and cross-selling complementary beverages like coffee or milk. The lookback window for this segment is the last seven days.
Cosmic Brownies CPG Weekly Transactions › Sweet Snacks › Brownies: This segment targets consumers who have purchased Cosmic Brownies, which are dense, fudgy chocolate brownies topped with chocolate icing and signature colorful, candy-coated chocolate pieces. Applicable use cases include targeting parents for back-to-school lunchbox treats, marketing to convenience store shoppers looking for an immediate snack, and cross-selling with beverages such as milk or coffee for a classic dessert pairing. The lookback window for this segment is the last seven days.
Zebra Cakes CPG Weekly Transactions › Sweet Snacks › Cake: This segment targets consumers who have purchased Zebra Cakes, a popular snack cake characterized by its yellow cake layers, crème filling, and white icing with iconic dark chocolate stripes. Applicable use cases include targeting parents for school lunch additions, promoting quick on-the-go snacks for busy professionals, or marketing toward consumers seeking affordable, individual-sized desserts. The lookback window for this segment is the last seven days.
Sandwich Cookie CPG Weekly Transactions › Sweet Snacks › Cakes Snacks - Creme Pies: This segment targets consumers who have purchased creme pies and sandwich-style snack cakes, which are indulgent sweet treats featuring soft cake or cookie layers held together by a creamy filling. Applicable use cases include promoting new flavor varieties, targeting parents for school lunch additions, and driving impulse purchases through seasonal snack displays. The lookback window for this segment is the last seven days.
Chocolate Coated CPG Weekly Transactions › Sweet Snacks › Cakes Snacks - Donuts: This segment targets consumers who have purchased chocolate-coated donuts, which are sweet snack cakes typically fried or baked and finished with a layer of milk, dark, or white chocolate frosting or glaze. Applicable use cases include targeting shoppers for morning meeting catering, marketing to families for weekend treats, and cross-selling with complementary beverages like coffee or milk. The lookback window for this segment is the last seven days.
Crumb, Crumble, Crunch CPG Weekly Transactions › Sweet Snacks › Cakes Snacks - Donuts: This segment targets consumers who have purchased donuts with crumb, crumble, or crunch toppings, which are sweet snacks featuring a textured coating like streusel or granulated sugar. Applicable use cases include marketing to breakfast shoppers, promoting coffee pairings, and targeting consumers for special occasion treats or office gatherings. The lookback window for this segment is the last seven days.
Glazed CPG Weekly Transactions › Sweet Snacks › Cakes Snacks - Donuts: This segment targets consumers who have purchased glazed donuts within the sweet snacks category. Applicable use cases include promoting coffee pairings, seasonal bakery offers, or bulk-buy discounts for office or social gatherings. The lookback window for this segment is the last seven days.
Powdered Sugar CPG Weekly Transactions › Sweet Snacks › Cakes Snacks - Donuts: This segment targets consumers who have purchased powdered sugar donuts, a popular sweet snack consisting of soft, fried dough coated in a fine layer of confectioners' sugar. Applicable use cases include targeting families for weekend breakfast treats, marketing to office managers for morning meeting catering, and cross-selling with coffee or milk products. The lookback window for this segment is the last seven days.
Unflavored Plain CPG Weekly Transactions › Sweet Snacks › Cakes Snacks - Donuts: This segment targets consumers who have purchased unflavored plain donuts, which are classic fried or baked dough confectionery products without additional glazes, frostings, or fillings. Applicable use cases include targeting home cooks for DIY decorating projects, marketing to breakfast traditionalists who prefer less sugary treats, or cross-selling with coffee and tea products. The lookback window for this segment is the last seven days.
Cereal Treat Bars CPG Weekly Transactions › Sweet Snacks › Cakes Snacks - Marshmallow Rice Treats: This segment targets consumers who have recently purchased marshmallow rice treat bars and cereal treat bars, including crispy rice and marshmallow-based snack bars popular with consumers of all ages. Use cases include promoting cereal treat bar brands to families and lunchbox snack buyers, marketing rice treat bars as on-the-go sweet snacks, and reaching consumers who purchase sweet snacks for everyday snacking and casual treats. The lookback window for this segment is the last seven days.
Cereal Treat Bars CPG Weekly Transactions › Sweet Snacks › Cookies Biscuits - Cookie Bars: This segment targets consumers who have purchased cereal treat bars, specifically those categorized under cookies and biscuits as cookie bars. Applicable use cases include targeting parents for school lunchbox additions, marketing to on-the-go professionals seeking a quick sweet treat, and promoting multipacks for family road trips or picnics. The lookback window for this segment is the last seven days.
Peanut Butter Wafer CPG Weekly Transactions › Sweet Snacks › Cookies Biscuits - Wafers: This segment targets consumers who have purchased peanut butter wafers, which are light, crispy, multi-layered wafer cookies featuring a savory-sweet peanut butter filling. Applicable use cases include driving brand loyalty, promoting new flavor variations within the cookies and biscuits category, and cross-selling with complementary beverages such as milk or coffee. The lookback window for this segment is the last seven days.
Fudge Rounds CPG Weekly Transactions › Sweet Snacks › Cookies › Sandwich Cookie: This segment targets consumers who have purchased Fudge Rounds, a popular snack cake consisting of two chewy chocolate cookies sandwiching a thick layer of chocolate creme and finished with a signature wave of chocolate icing. Applicable use cases include driving brand loyalty through targeted discounts, promoting bulk-buy options for families, and cross-selling with complementary items like milk or other lunchbox staples. The lookback window for this segment is the last seven days.
Rice Krispies Treats CPG Weekly Transactions › Sweet Snacks › Dessert Bars › Cereal Treat Bars: This segment targets consumers who have purchased Rice Krispies Treats, which are crispy marshmallow squares made from puffed, oven-roasted rice cereal and melted marshmallows. Applicable use cases include targeting parents for school lunchbox snacks, marketing to office managers for breakroom treats, and promoting the product to gamers or on-the-go snackers seeking convenient indulgence. The lookback window for this segment is the last seven days.
Powdered Sugar CPG Weekly Transactions › Sweet Snacks › Doughnuts: This segment targets consumers who have recently purchased powdered sugar doughnuts, a classic sweet snack sold in grocery bakery and snack aisles. Use cases include promoting snack cake and doughnut brands to sweet snack buyers, advertising limited-edition doughnut flavors and seasonal offerings, and reaching consumers who regularly purchase individually wrapped or bagged sweet snack cakes. The lookback window for this segment is the last seven days.
Honey Buns CPG Weekly Transactions › Sweet Snacks › Other Pastries - Other: This segment targets consumers who have purchased honey buns, which are sweet, yeast-leavened pastries typically swirled with cinnamon and topped with a light honey-flavored glaze. Applicable use cases include targeting parents for quick on-the-go breakfast solutions, marketing to convenience store shoppers for impulse snack purchases, and promoting to sweet-tooth consumers during seasonal coffee or tea pairing campaigns. The lookback window for this segment is the last seven days.
Banana CPG Weekly Transactions › Sweet Snacks › Other Pastries - Other Sweet Muffins: This segment targets consumers who have purchased banana-flavored muffins or pastries, which are sweet, cake-like baked goods characterized by their moist texture and the natural sweetness of ripe bananas. Applicable use cases include targeting busy households for quick morning meal solutions, marketing to on-the-go professionals seeking a portable snack, and promoting multipacks for school lunches or office gatherings. The lookback window for this segment is the last seven days.
Blueberry CPG Weekly Transactions › Sweet Snacks › Other Pastries - Other Sweet Muffins: This segment targets consumers who have purchased blueberry-flavored sweet muffins and other pastries within the sweet snacks category. Applicable use cases include promoting coffee and tea pairings, marketing to families for school or work lunch additions, and driving sales for bakery-style convenience foods. The lookback window for this segment is the last seven days.
Honey Buns CPG Weekly Transactions › Sweet Snacks › Other Sweet Snacks: This segment targets consumers who have recently purchased honey bun pastries and similar individually wrapped sweet snack cakes. Use cases include promoting honey bun brands to sweet snack buyers, advertising individually wrapped pastry products to convenience store and grocery shoppers, and reaching consumers who purchase sweet grab-and-go snacks for breakfast or dessert. The lookback window for this segment is the last seven days.
Frosted CPG Weekly Transactions › Toaster Pastries › Other Pastries - Toaster Pastries: This segment targets consumers who have purchased frosted toaster pastries, which are convenient, shelf-stable breakfast or snack items consisting of a flavored filling encased in two layers of thin, rectangular pastry crust and topped with a sweet icing. Applicable use cases include targeting busy parents for school-day breakfast solutions, marketing to on-the-go professionals and students for portable snacks, or driving trials for new seasonal flavor launches. The lookback window for this segment is the last seven days.
Frosted CPG Weekly Transactions › Toaster Pastries › Pop Up Pastries: This segment targets consumers who have recently purchased frosted toaster pastries, including Pop-Tarts and similar heat-and-eat pastry products with frosted toppings and fruit fillings. Use cases include promoting toaster pastry brands to breakfast convenience seekers, marketing frosted pastry flavors to families and households with consumers, and reaching consumers who purchase quick breakfast or snack items. The lookback window for this segment is the last seven days.
Alcohol - Gin CPG Weekly Transactions › Total Spirits: This segment targets consumers who have purchased gin, a distilled alcoholic spirit characterized by its primary flavor of juniper berries. Applicable use cases include promoting premium tonic waters and mixers, targeting home bartenders for seasonal cocktail campaigns, and driving brand awareness for craft or London Dry gin varieties. The lookback window for this segment is the last seven days.
Alcohol - Vodka CPG Weekly Transactions › Total Spirits: This segment targets consumers who have purchased vodka, a clear distilled spirit known for its versatility and neutral flavor profile. Applicable use cases include targeting consumers for holiday or event-based promotions, marketing premium brands to high-end spirits enthusiasts, and cross-selling with mixers such as tonic water, juices, or specialized cocktail ingredients. The lookback window for this segment is the last seven days.
Vodka CPG Weekly Transactions › Total Spirits: This segment targets consumers who have recently purchased vodka, the best-selling distilled spirit in the United States, across a range of price points and brands. Use cases include promoting vodka brands to at-home cocktail makers and spirits enthusiasts, advertising premium and flavored vodka varieties to adults who entertain, and reaching consumers who regularly purchase vodka for personal consumption or social occasions. The lookback window for this segment is the last seven days.
Brandy Amber CPG Weekly Transactions › Total Spirits › Alcohol - Brandy: This segment targets consumers who have purchased Brandy Amber, a premium distilled spirit known for its rich, golden hue and complex flavor profile derived from aging in oak barrels. Applicable use cases include promoting high-end spirits for gifting during holidays, targeting mixology enthusiasts for home bar replenishment, or cross-selling with gourmet appetizers and cigars for luxury entertaining. The lookback window for this segment is the last seven days.
Brandy VS CPG Weekly Transactions › Total Spirits › Alcohol - Brandy: This segment targets consumers who have purchased V.S. (Very Special) Brandy, a distilled spirit aged for a minimum of two years in oak casks, known for its fruity profile and versatility in cocktails. Applicable use cases include marketing to home mixologists for classic brandy-based cocktails, targeting younger consumers through modern "brandy revolution" campaigns, and promoting the spirit as a more delicate, fruit-forward alternative to whiskey for social gatherings. The lookback window for this segment is the last seven days.
Brandy Vsop CPG Weekly Transactions › Total Spirits › Alcohol - Brandy: This segment targets consumers who have purchased VSOP (Very Superior Old Pale) brandy, which is a premium distilled spirit aged in oak for a minimum of four years to achieve a smooth, complex flavor profile. Applicable use cases include targeting spirits connoisseurs for premium brand launches, marketing high-end gift sets during holiday seasons, and cross-selling with gourmet pairings like dark chocolate or cigars. The lookback window for this segment is the last seven days.
Cognac VS CPG Weekly Transactions › Total Spirits › Alcohol - Brandy: This segment targets consumers who have purchased Cognac VS, a category of brandy from the Cognac region of France that has been aged for a minimum of two years. Applicable use cases include promoting premium spirit brands, targeting home mixologists, and driving sales for luxury gift-giving occasions. The lookback window for this segment is the last seven days.
Cordial Creams CPG Weekly Transactions › Total Spirits › Alcohol - Liqueur: This segment targets consumers who have purchased cordial creams, which are liqueurs that combine a spirit base with dairy cream and flavorings such as chocolate, vanilla, or coffee. Applicable use cases include promoting seasonal gift sets for holidays, marketing as a dessert accompaniment or coffee enhancer, and targeting home bartenders for creamy cocktail recipes. The lookback window for this segment is the last seven days.
Cordial Specialty CPG Weekly Transactions › Total Spirits › Alcohol - Liqueur: This segment targets consumers who have purchased cordials and specialty liqueurs, which are flavored distilled spirits sweetened with at least 2.5 percent sugar by weight. Applicable use cases include marketing to home mixologists for cocktail recipes, promoting after-dinner dessert pairings, and targeting gift-givers during holiday seasons. The lookback window for this segment is the last seven days.
Schnapps CPG Weekly Transactions › Total Spirits › Alcohol - Liqueur: This segment targets consumers who have purchased schnapps, a versatile distilled spirit that in the North American market is typically a sweetened, fruit-flavored liqueur with a syrupy texture. Applicable use cases include targeting home bartenders for popular 1980s-style cocktails like the Fuzzy Navel or Sex on the Beach, marketing to shoppers during festive seasons for shots and shooters, and cross-selling with dessert ingredients for culinary applications like boozy sauces or cakes. The lookback window for this segment is the last seven days.
Cocktails Ready To Drink CPG Weekly Transactions › Total Spirits › Alcohol - Malt Beverages: This segment targets consumers who have purchased malt-based ready-to-drink (RTD) cocktails, which are pre-mixed alcoholic beverages that provide a convenient and consistent cocktail experience without the need for additional ingredients or preparation. Applicable use cases include promoting convenient options for outdoor social gatherings, targeting consumers seeking easy home entertaining solutions, and cross-selling with party snacks or mixers. The lookback window for this segment is the last seven days.
Vodka CPG Weekly Transactions › Total Spirits › Alcohol - Malt Beverages: This segment targets consumers who have purchased vodka-style flavored malt beverages, which are refreshing, ready-to-drink alcoholic beverages made from a fermented malt base and often designed to mimic the crisp, clean profile of a vodka-based cocktail. Applicable use cases include promoting variety packs for outdoor social gatherings and parties, targeting shoppers looking for low-ABV or "hard" soda alternatives, and cross-selling with convenience snacks for casual entertaining. The lookback window for this segment is the last seven days.
Vodka CPG Weekly Transactions › Total Spirits › Alcohol - Non-Alcoholic Wine: This segment targets consumers who have purchased non-alcoholic vodka alternatives, which are distilled botanicals designed to mimic the flavor and mouthfeel of traditional vodka without the alcohol content. Applicable use cases include promoting low-calorie cocktail mixers, targeting "Dry January" or "Sober October" campaigns, and cross-selling with premium tonic waters or garnishes. The lookback window for this segment is the last seven days.
Cocktails Ready To Drink CPG Weekly Transactions › Total Spirits › Alcohol - Other: This segment targets consumers who have purchased ready-to-drink (RTD) cocktails, which are pre-mixed alcoholic beverages that offer a convenient and consistent bar-quality experience without the need for additional ingredients or preparation. Applicable use cases include targeting consumers for outdoor social gatherings, seasonal promotions like summer barbecues or holiday parties, and cross-selling to individuals looking for portable or single-serve alcohol options. The lookback window for this segment is the last seven days.
Rum Gold CPG Weekly Transactions › Total Spirits › Alcohol - Rum: This segment targets consumers who have purchased gold rum, a medium-bodied distilled spirit that has been aged in wooden barrels to develop its characteristic amber color and mellow flavor profile with hints of caramel and vanilla. Applicable use cases include promoting premium spirit brands, targeting home bartenders for classic cocktail recipes like the Cuba Libre or Dark and Stormy, and driving seasonal sales for holiday entertaining. The lookback window for this segment is the last seven days.
Rum Light CPG Weekly Transactions › Total Spirits › Alcohol - Rum: This segment targets consumers who have purchased light rum, also known as white or silver rum, which is a clear, light-bodied spirit distilled from sugarcane byproducts like molasses or juice. Applicable use cases include promoting high-volume sales for tropical cocktail staples like Mojitos, Daiquiris, and Piña Coladas, targeting home bartenders for summer gatherings and beach-themed events, or cross-selling with mixers such as citrus juices, mint, and club soda. The lookback window for this segment is the last seven days.
Cocktails Ready To Drink CPG Weekly Transactions › Total Spirits › Alcohol - Tequila: This segment targets consumers who have purchased ready-to-drink (RTD) tequila-based cocktails, such as canned margaritas or palomas, which offer the convenience of pre-mixed, bar-quality drinks without the need for additional ingredients or preparation. Applicable use cases include targeting shoppers for outdoor social gatherings, seasonal parties, and convenience-focused happy hour promotions. The lookback window for this segment is the last seven days.
Tequila Anejo CPG Weekly Transactions › Total Spirits › Alcohol - Tequila: This segment targets consumers who have purchased Tequila Anejo, a premium variety of tequila that has been aged in oak barrels for a period of one to three years. Applicable use cases include marketing premium labels to spirits connoisseurs, promoting it as a sophisticated gift for holidays or special occasions, and targeting consumers interested in high-end cocktail ingredients or neat consumption. The lookback window for this segment is the last seven days.
Tequila Gold/Especial CPG Weekly Transactions › Total Spirits › Alcohol - Tequila: This segment targets consumers who have purchased Tequila Gold or Especial, which is a type of tequila characterized by its golden hue and smooth flavor profile, often achieved by blending unaged tequila with aged versions or adding caramel coloring and oak extracts. Applicable use cases include promoting cocktail mixers and margarita salts, targeting shoppers for party planning and social events, and driving brand awareness for spirit manufacturers. The lookback window for this segment is the last seven days.
Tequila Reposado CPG Weekly Transactions › Total Spirits › Alcohol - Tequila: This segment targets consumers who have purchased Reposado tequila, a "rested" spirit aged in oak barrels for a period of two to twelve months to achieve a balanced, smooth profile with notes of vanilla, caramel, and oak. Applicable use cases include marketing to spirits enthusiasts for premium sipping occasions, targeting hosts for cocktail-centric social gatherings like margaritas or palomas, and cross-selling with complementary items such as citrus mixers, agave nectar, or gourmet snacks. The lookback window for this segment is the last seven days.
Tequila White/Silver CPG Weekly Transactions › Total Spirits › Alcohol - Tequila: This segment targets consumers who have purchased white or silver tequila, a clear and unaged distilled spirit known for its pure agave flavor and versatility in cocktails. Applicable use cases include targeting home bartenders for margarita or Paloma promotions, marketing to party planners for social gatherings and celebrations, and cross-selling with mixers like lime juice, agave nectar, or sparkling water. The lookback window for this segment is the last seven days.
Cocktails Ready To Drink CPG Weekly Transactions › Total Spirits › Alcohol - Vodka: This segment targets consumers who have purchased vodka-based ready-to-drink (RTD) cocktails, which are pre-mixed alcoholic beverages that combine vodka with various flavors or mixers for a convenient, bar-quality drink. Applicable use cases include promoting new seasonal flavor launches, targeting convenience-oriented shoppers, and driving brand awareness for single-serve or multipack cocktail formats. The lookback window for this segment is the last seven days.
Whiskey American CPG Weekly Transactions › Total Spirits › Alcohol - Whiskey: This segment targets consumers who have purchased American whiskey, a distilled spirit made in the United States from a fermented mash of cereal grain such as corn, rye, barley, or wheat. Applicable use cases include targeting whiskey enthusiasts for premium brand launches, marketing to home bartenders for cocktail-themed promotions, and reaching consumers during peak gifting seasons or holidays. The lookback window for this segment is the last seven days.
Whiskey Canadian CPG Weekly Transactions › Total Spirits › Alcohol - Whiskey: This segment targets consumers who have purchased Canadian whiskey, a smooth and versatile distilled spirit produced in Canada that is often characterized by its light body and blend of cereal grains, including rye. Applicable use cases include marketing premium labels to spirits enthusiasts, promoting seasonal gift sets for holidays or special occasions, and cross-selling with popular mixers like ginger ale or cocktail ingredients. The lookback window for this segment is the last seven days.
Whiskey Irish CPG Weekly Transactions › Total Spirits › Alcohol - Whiskey: This segment targets consumers who have purchased Irish whiskey, a smooth and triple-distilled spirit produced in Ireland, typically made from a mash of malted and unmalted barley. Applicable use cases include marketing premium labels to spirits enthusiasts, promoting seasonal gift sets during the holidays or St. Patrick's Day, and cross-selling with mixers like ginger ale or specialty coffee. The lookback window for this segment is the last seven days.
Whiskey Scotch CPG Weekly Transactions › Total Spirits › Alcohol - Whiskey: This segment targets consumers who have purchased Scotch whiskey, a distilled spirit produced in Scotland typically from malted barley and aged in oak barrels, known for its distinct smoky or peaty flavor profiles. Applicable use cases include promoting premium single malt or blended labels to whiskey enthusiasts, marketing high-end gift sets for holidays or special occasions, and cross-selling with complementary items like crystal glassware or cigars. The lookback window for this segment is the last seven days.
Alcohol - Red Wine CPG Weekly Transactions › Total Wine: This segment targets consumers who have purchased Red Wine within the Total Wine category, encompassing a broad range of varietals such as Cabernet Sauvignon, Merlot, Pinot Noir, and Syrah. Applicable use cases include targeting wine enthusiasts for premium label promotions, marketing to shoppers planning dinner parties or holiday celebrations, and cross-selling complementary items like artisanal cheeses, red meats, or wine accessories. The lookback window for this segment is the last seven days.
Wine Based Cocktail CPG Weekly Transactions › Total Wine › Alcohol - Other: This segment targets consumers who have purchased wine-based cocktails, which are ready-to-drink (RTD) alcoholic beverages that use wine as a base and are often blended with fruit flavors, juices, or carbonation. Applicable use cases include targeting consumers for casual social gatherings, marketing to individuals looking for refreshing and lower-alcohol alternatives to spirits, and cross-selling with party snacks or outdoor picnic supplies. The lookback window for this segment is the last seven days.
Refreshment CPG Weekly Transactions › Total Wine › Alcohol - Red Wine: This segment targets consumers who have purchased red refreshment wines, which are typically light-bodied, fruit-forward, and often slightly sweet or chilled red wines designed for casual, easy drinking. Applicable use cases include promoting chilled red wine options for summer picnics or outdoor social gatherings, marketing to younger or novice wine drinkers seeking approachable flavor profiles, and cross-selling with light appetizers, charcuterie, or spicy cuisines. The lookback window for this segment is the last seven days.
Sparkling CPG Weekly Transactions › Total Wine › Alcohol - Red Wine: This segment targets consumers who have purchased sparkling red wine, a unique category characterized by its effervescence, deep ruby hues, and flavor profiles ranging from dry and bold to sweet and aromatic, such as Lambrusco, Sparkling Shiraz, or Brachetto. Applicable use cases include promoting pairings with savory, salty, or fatty foods like charcuterie, pizza, and grilled meats, marketing for casual celebrations, game nights, and social gatherings, or targeting health-conscious consumers interested in the high antioxidant content and lower calorie counts associated with these varietals. The lookback window for this segment is the last seven days.
Table CPG Weekly Transactions › Total Wine › Alcohol - Red Wine: This segment targets consumers who have purchased Red Table Wine, which typically refers to a non-fortified, non-sparkling red wine with a moderate alcohol content (usually 14% ABV or less). Applicable use cases include targeting shoppers for weekly grocery replenishment, marketing affordable options for casual social gatherings and weeknight meals, or cross-selling with dinner staples like pasta, grilled meats, and cheeses. The lookback window for this segment is the last seven days.
Wine Based Cocktail CPG Weekly Transactions › Total Wine › Alcohol - Red Wine: This segment targets consumers who have purchased red wine-based cocktails, which are pre-mixed alcoholic beverages that combine red wine with fruit juices, sodas, or other flavorings, such as bottled sangria. Applicable use cases include targeting shoppers for casual social gatherings and outdoor events, marketing to consumers looking for convenient home-entertaining solutions, and cross-selling with party snacks or appetizers. The lookback window for this segment is the last seven days.
Sparkling CPG Weekly Transactions › Total Wine › Alcohol - White Wine: This segment targets consumers who have purchased sparkling white wine, which includes a variety of effervescent wines such as Champagne, Prosecco, and Cava. Applicable use cases include promoting brands for major celebrations and weddings, marketing seasonal gift packages during the holidays, and cross-selling with items like orange juice for mimosas or gourmet appetizers. The lookback window for this segment is the last seven days.
Table CPG Weekly Transactions › Total Wine › Alcohol - White Wine: This segment targets consumers who have purchased white table wine, which is fermented without skin contact to produce a crisp, refreshing beverage ranging from bone-dry to sweet. Applicable use cases include targeting shoppers for seasonal summer entertaining, marketing to consumers looking for food pairings for seafood, poultry, or spicy Asian cuisine, and promoting premium varietals like Chardonnay or Sauvignon Blanc to wine enthusiasts. The lookback window for this segment is the last seven days.
Table CPG Weekly Transactions › Total Wine › Still Wine: This segment targets consumers who have purchased still table wine, which are non-sparkling and non-fortified wines typically consumed with meals. Applicable use cases include marketing affordable wine brands for routine purchases, promoting food pairings for weeknight dinners, or advertising wine-related accessories and gift sets. The lookback window for this segment is the last seven days.
Brussels Sprouts CPG Weekly Transactions › Vegetables: This segment targets consumers who have purchased Brussels sprouts, which are small, nutrient-dense cruciferous vegetables known for their mini-cabbage appearance and earthy, nutty flavor. Applicable use cases include promoting fresh produce, holiday meal staples, or healthy snacking alternatives such as air-fried or roasted preparations. The lookback window for this segment is the last seven days.
Cauliflower CPG Weekly Transactions › Vegetables: This segment targets consumers who have purchased cauliflower, a versatile cruciferous vegetable known for its nutrient density and adaptability as a low-carb substitute in various recipes. Applicable use cases include promoting fresh produce, targeting shoppers interested in keto or gluten-free meal planning, and cross-selling with seasonings, dips, or healthy oil brands. The lookback window for this segment is the last seven days.
Celery CPG Weekly Transactions › Vegetables: This segment targets consumers who have purchased celery stalks, a crunchy and fibrous vegetable that is a versatile kitchen staple known for its mild flavor and low calorie count. Applicable use cases include targeting health-conscious shoppers for weekly grocery replenishment, marketing to home cooks for meal prep essentials, and cross-selling with peanut butter, hummus, or vegetable dips. The lookback window for this segment is the last seven days.
Mixed Vegetables CPG Weekly Transactions › Vegetables: This segment targets consumers who have purchased mixed vegetables, a versatile and convenient blend of various vegetables such as peas, carrots, corn, and green beans, typically available in frozen or canned formats. Applicable use cases include marketing to busy families looking for quick meal solutions, promoting healthy eating habits with easy-to-prepare produce, and cross-selling with pantry essentials like rice or protein sources for complete meal kits. The lookback window for this segment is the last seven days.
Packaged Fruit Vegetable - Garlic CPG Weekly Transactions › Vegetables: This segment targets consumers who have purchased garlic, an aromatic and flavorful bulb used as a core ingredient and seasoning in various global cuisines. Applicable use cases include targeting home cooks for grocery replenishment, marketing to fans of specific culinary styles like Italian or Asian, and cross-selling with items such as olive oil, meats, and pasta. The lookback window for this segment is the last seven days.
Packaged Fruit Vegetable - Lettuce CPG Weekly Transactions › Vegetables: This segment targets consumers who have purchased packaged lettuce, including pre-washed and pre-cut varieties like romaine, iceberg, or mixed greens sold in bags or containers for convenience. Applicable use cases include driving repeat purchases for produce brands, cross-selling salad dressings and toppings, and targeting health-conscious consumers for quick meal solutions. The lookback window for this segment is the last seven days.
Packaged Fruit Vegetable - Mixed Greens Other Greens CPG Weekly Transactions › Vegetables: This segment targets consumers who have purchased 'Salad Mix' within the Packaged Fruit & Vegetable category, featuring pre-washed and ready-to-eat blends of mixed greens such as baby spinach, arugula, kale, or romaine. Applicable use cases include promoting healthy lunch solutions, marketing as a base for custom dinner bowls by adding proteins like rotisserie chicken or chickpeas, and cross-selling complementary items like salad dressings, croutons, or fresh fruits. The lookback window for this segment is the last seven days.
Multi Color CPG Weekly Transactions › Vegetables › Bell Peppers: This segment targets consumers who have purchased multi-color bell peppers, which are vibrant, mild-flavored vegetables often sold in packs featuring red, orange, and yellow varieties. Applicable use cases include targeting health-conscious shoppers for meal prep inspiration, marketing to home cooks for seasonal grilling or festive recipe campaigns, and cross-selling with dips, oils, or other fresh produce. The lookback window for this segment is the last seven days.
Broccoli Florets CPG Weekly Transactions › Vegetables › Broccoli: This segment targets consumers who have purchased broccoli florets, which are the nutrient-dense, tree-like flowering heads of the broccoli plant. Applicable use cases include promoting quick healthy meal solutions, targeting home cooks for stir-fries and casseroles, or cross-selling with vegetable dips and salad components. The lookback window for this segment is the last seven days.
Frozen Broccoli Florets CPG Weekly Transactions › Vegetables › Broccoli: This segment targets consumers who have purchased frozen broccoli florets, which are the nutrient-rich flowering heads of the broccoli plant that have been harvested and flash-frozen to preserve freshness and vitamins. Applicable use cases include targeting health-conscious families looking for quick meal solutions, marketing to meal preppers seeking long-lasting produce alternatives, and cross-selling with complementary items like cheese sauces, seasonings, or proteins. The lookback window for this segment is the last seven days.
Baby Cut Carrots CPG Weekly Transactions › Vegetables › Carrots: This segment targets consumers who have purchased Baby Cut Carrots, which are convenient, pre-peeled, and washed carrots ready for immediate consumption as a healthy snack or cooking ingredient. Applicable use cases include targeting health-conscious shoppers for low-calorie snacking, marketing to parents for easy school lunch additions, or cross-selling with hummus and vegetable dips. The lookback window for this segment is the last seven days.
Whole Carrots CPG Weekly Transactions › Vegetables › Carrots: This segment targets consumers who have purchased whole carrots, which are versatile and nutrient-rich root vegetables frequently used in cooking, snacking, and juicing. Applicable use cases include targeting health-conscious shoppers for wellness campaigns, marketing to home cooks for meal preparation and seasonal recipes, and promoting healthy snack options for families. The lookback window for this segment is the last seven days.
Fresh Jalapeno Pepper CPG Weekly Transactions › Vegetables › Chili Peppers › Jalapeno: This segment targets consumers who have purchased fresh jalapeño peppers, a popular medium-sized chili pepper known for its distinct bright flavor and moderate spice level. Applicable use cases include targeting home cooks for taco night promotions, marketing to outdoor enthusiasts for grilling and tailgating recipes, and cross-selling with complementary items like cream cheese, avocados, or tortilla chips. The lookback window for this segment is the last seven days.
Frozen Whole Kernel Corn CPG Weekly Transactions › Vegetables › Corn: This segment targets consumers who have purchased frozen whole kernel corn, a convenient and shelf-stable vegetable staple that retains its sweetness and nutritional value. Applicable use cases include targeting busy families looking for quick meal solutions, marketing for holiday meal preparation, and cross-selling with other frozen vegetables or pantry essentials. The lookback window for this segment is the last seven days.
Canned Corn CPG Weekly Transactions › Vegetables › Corn › Yellow: This segment targets consumers who have purchased canned yellow corn, a shelf-stable and convenient pantry staple consisting of sweet corn kernels preserved in water or brine. Applicable use cases include driving brand loyalty for canned goods, cross-selling with ingredients for recipes like salads, soups, or casseroles, and targeting value-oriented shoppers looking for long-lasting vegetable alternatives. The lookback window for this segment is the last seven days.
Whole Kernel Corn CPG Weekly Transactions › Vegetables › Corn › Yellow: This segment targets consumers who have purchased whole kernel yellow corn, a versatile and convenient vegetable staple consisting of individual kernels removed from the cob. Applicable use cases include marketing to families for quick weeknight side dishes, targeting home cooks for use in recipes like salads, salsas, and casseroles, or promoting it as a pantry staple for holiday meal preparation. The lookback window for this segment is the last seven days.
Mini Cucumbers CPG Weekly Transactions › Vegetables › Cucumbers: This segment targets consumers who have purchased mini cucumbers, which are small, crisp, and thin-skinned cucumbers often referred to as Persian or cocktail cucumbers. Applicable use cases include promoting healthy, convenient snacks for consumers' lunches, cross-selling with dips such as hummus or ranch, and targeting health-conscious shoppers for fresh salad or appetizer recipes. The lookback window for this segment is the last seven days.
Cut Green Beans CPG Weekly Transactions › Vegetables › Green Beans: This segment targets consumers who have purchased cut green beans, a convenient and nutritious vegetable staple typically sold canned or frozen. Applicable use cases include promoting holiday side dish ingredients like green bean casserole, targeting health-conscious shoppers looking for easy fiber-rich additions to weeknight dinners, or cross-selling with other pantry staples and frozen proteins. The lookback window for this segment is the last seven days.
Iceberg Lettuce CPG Weekly Transactions › Vegetables › Lettuce: This segment targets consumers who have purchased Iceberg Lettuce, a crisp and mild-flavored leafy vegetable characterized by its dense, cabbage-like head. Applicable use cases include targeting health-conscious shoppers for salad-related promotions, marketing to families for meal-time essentials, and cross-selling with condiments or deli items. The lookback window for this segment is the last seven days.
Romaine Hearts CPG Weekly Transactions › Vegetables › Lettuce › Romaine: This segment targets consumers who have purchased romaine hearts, which are the tender, crunchy, and mild-flavored inner leaves of a head of romaine lettuce. Applicable use cases include promoting fresh produce for healthy meal prepping, marketing complementary items like salad dressings and croutons, and targeting health-conscious shoppers looking for nutrient-dense, low-calorie greens. The lookback window for this segment is the last seven days.
Peas and Carrots CPG Weekly Transactions › Vegetables › Mixed Vegetables: This segment targets consumers who have purchased Peas and Carrots, a classic vegetable blend featuring sweet green peas and diced carrots typically found in frozen or canned formats. Applicable use cases include targeting families for easy weeknight dinner solutions, marketing to health-conscious shoppers seeking colorful produce, and cross-selling with proteins or grains. The lookback window for this segment is the last seven days.
Sliced White Mushrooms CPG Weekly Transactions › Vegetables › Mushrooms › White: This segment targets consumers who have purchased sliced white mushrooms, a convenient and versatile vegetable staple known for its mild, earthy flavor and ability to absorb savory seasonings. Applicable use cases include targeting home cooks for use in stir-fries, omelets, pasta sauces, and salads, or marketing to health-conscious individuals seeking low-calorie, nutrient-dense ingredients. The lookback window for this segment is the last seven days.
Whole White Mushrooms CPG Weekly Transactions › Vegetables › Mushrooms › White: This segment targets consumers who have purchased Whole White Mushrooms, which are versatile and mild-flavored vegetables used in a wide variety of culinary applications, including sautés, salads, and as toppings. Applicable use cases include promoting fresh produce sales, cross-selling with complementary items like steak or pasta ingredients, and driving conversions for healthy meal planning. The lookback window for this segment is the last seven days.
Green Onions CPG Weekly Transactions › Vegetables › Onions: This segment targets consumers who have purchased green onions, which are mild-flavored young onions harvested before the bulb has fully formed, featuring long green stalks and small white bases. Applicable use cases include targeting home cooks for fresh garnishing in soups and salads, marketing to enthusiasts of Asian or Mexican cuisine for stir-fries and tacos, and cross-selling with ingredients for homemade dips and dressings. The lookback window for this segment is the last seven days.
Red Onion CPG Weekly Transactions › Vegetables › Onions: This segment targets consumers who have purchased Red Onions, a versatile vegetable known for its vibrant purplish-red skin and mild, slightly sweet flavor profile. Applicable use cases include targeting home cooks for weekly grocery replenishment, marketing to outdoor enthusiasts for grilling occasions, and promoting healthy eating initiatives as they are a low-calorie source of Vitamin C and fiber. The lookback window for this segment is the last seven days.
Yellow Onion CPG Weekly Transactions › Vegetables › Onions: This segment targets consumers who have purchased yellow onions, a versatile and essential pantry staple known for its balanced astringency and sweetness that deepens when cooked. Applicable use cases include marketing to home cooks for everyday meal preparation, targeting consumers during holiday cooking seasons, and cross-selling with other produce staples like potatoes and garlic. The lookback window for this segment is the last seven days.
Russet CPG Weekly Transactions › Vegetables › Packaged Fruit Vegetable - Potatoes: This segment targets consumers who have recently purchased russet potatoes sold as packaged fresh produce, including bagged and pre-portioned russet potato products. Use cases include promoting produce brands and potato suppliers to home cooks who regularly prepare potatoes, advertising russet potato products to consumers who bake, boil, and mash potatoes frequently, and reaching households with high fresh potato consumption. The lookback window for this segment is the last seven days.
Fresh Tomatoes CPG Weekly Transactions › Vegetables › Packaged Fruit Vegetable - Tomato: This segment targets consumers who have recently purchased packaged round tomatoes, a fresh produce staple used in salads, sandwiches, sauces, and cooking across a wide range of cuisines. Use cases include promoting fresh produce brands to home cooks who use tomatoes regularly, advertising tomato products alongside sandwich and salad-related purchases, and reaching households that purchase fresh vegetables as part of their weekly grocery routine. The lookback window for this segment is the last seven days.
Round CPG Weekly Transactions › Vegetables › Packaged Fruit Vegetable - Tomato: This segment targets consumers who have purchased round tomatoes within the packaged fruit and vegetable category. Applicable use cases include promoting fresh produce for seasonal grilling, cross-selling with deli meats and breads, or targeting home cooks for meal prep ingredients. The lookback window for this segment is the last seven days.
Sweet Peas CPG Weekly Transactions › Vegetables › Peas: This segment targets consumers who have purchased sweet peas, a popular green vegetable known for its tender texture and mild, sweet flavor. Applicable use cases include targeting health-conscious shoppers for weekly grocery replenishment, marketing to families looking for easy-to-prepare vegetable options, and cross-selling with complementary items like butter, rice, or frozen entrees. The lookback window for this segment is the last seven days.
Red Potatoes CPG Weekly Transactions › Vegetables › Potatoes: This segment targets consumers who have purchased red potatoes, which are versatile, waxy tubers known for their thin red skin and firm white flesh that holds its shape well after cooking. Applicable use cases include targeting home cooks for roasting or potato salad recipes, cross-selling with seasonings and butter, or promoting fresh produce for healthy family dinners. The lookback window for this segment is the last seven days.
Russet Potatoes CPG Weekly Transactions › Vegetables › Potatoes: This segment targets consumers who have purchased Russet potatoes, which are large, starchy vegetables with a rough brown skin and white flesh, widely known as the ideal potato for baking, mashing, and making crispy french fries. Applicable use cases include targeting home cooks for everyday meal planning, marketing to families preparing for holiday gatherings or large dinners, and cross-promoting with toppings like butter, sour cream, or shredded cheese. The lookback window for this segment is the last seven days.
Sweet Potatoes CPG Weekly Transactions › Vegetables › Potatoes: This segment targets consumers who have purchased sweet potatoes, which are nutritious root vegetables known for their naturally sweet flavor and high content of fiber, vitamins, and antioxidants. Applicable use cases include targeting shoppers for seasonal meal preparation, marketing nutrient-dense complex carbohydrates to health-conscious individuals, and cross-selling with complementary items such as roasting oils, marshmallows, or savory spices. The lookback window for this segment is the last seven days.
Yellow Potatoes CPG Weekly Transactions › Vegetables › Potatoes: This segment targets consumers who have purchased yellow potatoes, which are characterized by their thin, golden skin and creamy, buttery flesh. Applicable use cases include targeting health-conscious shoppers looking for nutrient-dense side dishes, marketing to home cooks for holiday meal preparation, and cross-selling with grilling essentials or fresh herbs. The lookback window for this segment is the last seven days.
Shredded Iceberg Lettuce CPG Weekly Transactions › Vegetables › Pre Packaged Salads › Lettuce: This segment targets consumers who have purchased shredded iceberg lettuce, which is a pre-washed, pre-cut vegetable known for its crisp, crunchy texture and mild flavor. Applicable use cases include targeting busy households for quick meal preparation like taco nights, garnishing burgers and sandwiches, or providing a convenient base for side salads. The lookback window for this segment is the last seven days.
Caesar Salad Kit CPG Weekly Transactions › Vegetables › Pre Packaged Salads › Salad Kit: This segment targets consumers who have purchased Caesar Salad Kits, which are convenient, pre-packaged salad kits typically including romaine lettuce, croutons, parmesan cheese, and Caesar dressing. Applicable use cases include promoting quick lunch options for professionals, marketing easy dinner sides to families, and cross-selling with proteins such as grilled chicken or shrimp. The lookback window for this segment is the last seven days.
Sweet Kale Chopped Salad Kit CPG Weekly Transactions › Vegetables › Pre Packaged Salads › Salad Kit: This segment targets consumers who have purchased the Sweet Kale Chopped Salad Kit, a nutrient-dense and convenient meal solution typically featuring a blend of crunchy superfoods like kale, broccoli, cabbage, and Brussels sprouts, complemented by sweet dried cranberries, roasted pumpkin seeds, and a creamy poppyseed dressing. Applicable use cases include targeting health-conscious shoppers seeking quick lunch or dinner options, marketing to busy professionals for "grab-and-go" produce solutions, and cross-selling with proteins like grilled chicken, shrimp, or salmon to create a complete, balanced meal. The lookback window for this segment is the last seven days.
Classic Iceberg Salad CPG Weekly Transactions › Vegetables › Pre Packaged Salads › Salad Mix: This segment targets consumers who have purchased Classic Iceberg Salad, a pre-packaged, thoroughly washed, and ready-to-eat blend typically featuring crisp iceberg lettuce, shredded carrots, and red cabbage. Applicable use cases include promoting complementary products like salad dressings, proteins, and croutons, or targeting health-conscious shoppers looking for quick meal solutions. The lookback window for this segment is the last seven days.
Garden Salad CPG Weekly Transactions › Vegetables › Pre Packaged Salads › Salad Mix: This segment targets consumers who have purchased garden salad, a pre-packaged and pre-washed salad mix typically featuring a blend of crisp lettuce, shredded carrots, and red cabbage. Applicable use cases include promoting salad dressings and toppings, marketing quick meal solutions for weeknight dinners, and cross-selling protein additions like grilled chicken or chickpeas. The lookback window for this segment is the last seven days.
Premium Romaine Salad Blend CPG Weekly Transactions › Vegetables › Pre Packaged Salads › Salad Mix: This segment targets consumers who have purchased Premium Romaine Salad Blend, a convenient and fresh vegetable option featuring a mix of crisp romaine lettuce and other complementary greens. Applicable use cases include promoting healthy lunch options, marketing salad dressings and toppings, or cross-selling with proteins like grilled chicken for a complete meal. The lookback window for this segment is the last seven days.
Tricolor Cole Slaw CPG Weekly Transactions › Vegetables › Pre Packaged Salads › Slaw Mix: This segment targets consumers who have purchased TriColor Cole Slaw, a pre-packaged salad mix typically consisting of shredded green cabbage, red cabbage, and carrots. Applicable use cases include marketing to busy households for quick side dishes, targeting outdoor enthusiasts for picnic and barbecue planning, and cross-selling with salad dressings, proteins for fish tacos, or sandwich ingredients. The lookback window for this segment is the last seven days.
Fresh Spinach CPG Weekly Transactions › Vegetables › Pre Packaged Salads › Spinach: This segment targets consumers who have purchased fresh spinach, a nutrient-dense leafy green categorized under pre-packaged salads. Applicable use cases include targeting health-conscious individuals for wellness campaigns, marketing to families for nutritious meal planning, and cross-selling with salad dressings, healthy oils, or smoothie ingredients. The lookback window for this segment is the last seven days.
Chopped Spinach CPG Weekly Transactions › Vegetables › Spinach: This segment targets consumers who have purchased chopped spinach, a nutrient-dense and convenient leafy green that has been pre-cut for easy inclusion in a variety of recipes. Applicable use cases include promoting complementary fresh or frozen vegetables and healthy meal ingredients, cross-selling protein options and pasta for wholesome dinner campaigns, and targeting health-conscious households for plant-based eating or wellness initiatives. The lookback window for this segment is the last seven days.
Diced Tomatoes and Green Chilies CPG Weekly Transactions › Vegetables › Tomatoes › Round: This segment targets consumers who have purchased diced tomatoes and green chilies, a popular pantry staple known for adding a zesty, mildly spicy kick to a variety of dishes. Applicable use cases include promoting complementary items like tortilla chips and Velveeta for making queso, marketing to home cooks for taco night or chili preparation, and cross-selling with proteins like ground beef or chicken. The lookback window for this segment is the last seven days.
Diced Tomatoes In Tomato Juice CPG Weekly Transactions › Vegetables › Tomatoes › Round: This segment targets consumers who have purchased diced tomatoes in tomato juice, a versatile pantry staple consisting of pre-cut, vine-ripened tomatoes preserved in their own juice. Applicable use cases include promoting pasta sauces, chili, soups, stews, and salsas, as well as cross-selling with other recipe components like pasta, beans, or ground meats. The lookback window for this segment is the last seven days.
Grape Tomatoes CPG Weekly Transactions › Vegetables › Tomatoes › Snacking: This segment targets consumers who have purchased grape tomatoes, which are small, oblong-shaped tomatoes known for their sweet flavor, firm texture, and bite-sized convenience. Applicable use cases include promoting healthy lunchbox additions for families, marketing to home cooks for Mediterranean-style recipes, and cross-selling with complementary items like hummus, mozzarella, or balsamic glazes. The lookback window for this segment is the last seven days.
Hard Taco CPG Weekly Transactions › Wraps and Tortilla Shells › Hard Shell Tortilla: This segment targets consumers who have recently purchased hard taco shells and crunchy tortilla shells for home taco preparation. Use cases include promoting hard shell taco brands to Mexican food enthusiasts and taco night households, advertising tortilla shell products alongside taco seasoning, salsa, and cheese purchases, and reaching consumers who regularly prepare tacos and Mexican-inspired meals at home. The lookback window for this segment is the last seven days.
Corn Tortillas CPG Weekly Transactions › Wraps and Tortilla Shells › Mexican - Corn Tortillas: This segment targets consumers who have recently purchased corn tortillas, a staple of Mexican and Tex-Mex cuisine used for tacos, enchiladas, and quesadillas. Use cases include promoting corn tortilla brands to home cooks who prepare Mexican-inspired meals regularly, advertising tortilla products alongside salsa, beans, and cheese promotions, and reaching households with high tortilla and Mexican food consumption. The lookback window for this segment is the last seven days.
Regular Style CPG Weekly Transactions › Wraps and Tortilla Shells › Mexican - Corn Tortillas: This segment targets consumers who have purchased regular style corn tortillas, a traditional and versatile staple of Mexican cuisine made from nixtamalized corn masa. Applicable use cases include promoting complementary items like salsa, beans, and seasoned meats, or targeting shoppers for themed meal occasions such as Taco Tuesday. The lookback window for this segment is the last seven days.
Soft Taco CPG Weekly Transactions › Wraps and Tortilla Shells › Mexican - Corn Tortillas: This segment targets consumers who have purchased soft corn tortillas specifically designed for making soft tacos, a versatile Mexican-style wrap made from corn masa. Applicable use cases include promoting complementary ingredients such as seasoned meats, salsas, and fresh produce for "Taco Tuesday" events, marketing to home cooks looking for gluten-free bread alternatives, or cross-selling with Mexican-themed meal kits and side dishes like beans and rice. The lookback window for this segment is the last seven days.
Tostada CPG Weekly Transactions › Wraps and Tortilla Shells › Mexican - Corn Tortillas: This segment targets consumers who have purchased tostadas, which are crisp, deep-fried or toasted corn tortillas that serve as a crunchy base for various Mexican dishes. Applicable use cases include promoting Mexican-style meal kits, cross-selling complementary ingredients like refried beans and hot sauce, or targeting shoppers planning festive gatherings and taco nights. The lookback window for this segment is the last seven days.
Carb Balance CPG Weekly Transactions › Wraps and Tortilla Shells › Soft Shell Tortilla: This segment targets consumers who have purchased Carb Balance Soft Tortillas, which are a health-conscious alternative to traditional flour or corn tortillas, designed with higher fiber and lower net carbohydrate content. Applicable use cases include promoting high-protein fillings, advertising healthy meal prep solutions, or cross-selling with low-calorie condiments and fresh produce. The lookback window for this segment is the last seven days.
Corn Tortillas CPG Weekly Transactions › Wraps and Tortilla Shells › Soft Shell Tortilla: This segment targets consumers who have purchased corn tortillas, a traditional unleavened flatbread made from nixtamalized corn masa. Applicable use cases include targeting home cooks for family taco nights, promoting Mexican-style meal kits, and cross-selling with complementary items such as salsas, shredded cheeses, and proteins. The lookback window for this segment is the last seven days.
Flour Tortillas CPG Weekly Transactions › Wraps and Tortilla Shells › Soft Shell Tortilla: This segment targets consumers who have purchased flour tortillas, which are soft, thin flatbreads made from finely ground wheat flour. Use cases include promoting tortilla and flatbread brands, targeting shoppers planning Mexican-inspired meals, and cross-selling with salsa, beans, cheese, and other Mexican food staples. The lookback window for this segment is the last seven days.
Chocolate - Chocolate Bars Confection CPG Weekly Transactions › Yogurt: This segment targets consumers who have purchased yogurt products that include chocolate bars or chocolate confection mix-ins. Applicable use cases include driving trials for new indulgent flavors, targeting shoppers looking for portable sweet treats, or cross-promoting with other snack and beverage categories for lunchboxes. The lookback window for this segment is the last seven days.
Cup CPG Weekly Transactions › Yogurt › Greek Yogurt: This segment targets consumers who have purchased Greek yogurt in a cup format, a high-protein, strained yogurt known for its thick, creamy consistency and tangy flavor profile. Applicable use cases include promoting new flavor varieties, targeting fitness enthusiasts for post-workout nutrition, and cross-selling with complementary items like granola, honey, or fresh fruit. The lookback window for this segment is the last seven days.
Tub CPG Weekly Transactions › Yogurt › Greek Yogurt: This segment targets consumers who have purchased Greek yogurt in tub formats, a thick and creamy dairy product known for its high protein content and tangy flavor. Applicable use cases include promoting healthy breakfast staples, marketing to fitness enthusiasts for high-protein meal prep, and cross-selling with complementary items like granola, honey, or fresh fruit. The lookback window for this segment is the last seven days.
Chocolate Layer Cake Greek Yogurt CPG Weekly Transactions › Yogurt › Greek Yogurt › Cup: This segment targets consumers who have purchased Chocolate Layer Cake Greek Yogurt, a decadent Greek yogurt cup that combines the thick, creamy, and high-protein benefits of Greek yogurt with the indulgent flavor of chocolate layer cake. Applicable use cases include targeting health-conscious consumers looking for indulgence, promoting the product as a convenient mid-day treat, or cross-selling with other dessert-inspired yogurt varieties. The lookback window for this segment is the last seven days.
Strawberry Greek Yogurt CPG Weekly Transactions › Yogurt › Greek Yogurt › Cup: This segment targets consumers who have purchased Strawberry Greek Yogurt in a cup format, a popular and nutritious dairy product known for its thick, creamy texture and high protein content. Applicable use cases include promoting healthy snacking habits, cross-selling with granola or fresh fruit, and driving brand loyalty among health-conscious shoppers. The lookback window for this segment is the last seven days.
Vanilla Greek Yogurt CPG Weekly Transactions › Yogurt › Greek Yogurt › Cup: This segment targets consumers who have purchased vanilla-flavored Greek yogurt in a cup format, a high-protein, strained yogurt known for its thick, creamy consistency and classic sweet flavor profile. Applicable use cases include promoting new flavor varieties or multi-pack offers, targeting fitness enthusiasts for post-workout nutrition, and cross-selling with complementary toppings like granola, fresh fruit, or honey to create customizable yogurt bowls. The lookback window for this segment is the last seven days.
Plain Nonfat Greek Yogurt CPG Weekly Transactions › Yogurt › Greek Yogurt › Tub: This segment targets consumers who have purchased plain nonfat Greek yogurt in a tub format, which is a thick, protein-rich dairy product strained to remove whey and containing no added fat or flavors. Applicable use cases include targeting health-conscious individuals for wellness campaigns, marketing to home cooks for recipe-based promotions, and cross-selling with fresh fruit, granola, or honey. The lookback window for this segment is the last seven days.
Vanilla Greek Yogurt CPG Weekly Transactions › Yogurt › Greek Yogurt › Tub: This segment targets consumers who have purchased Vanilla Greek Yogurt in a tub, which is a thick, creamy, and protein-rich strained yogurt flavored with vanilla and packaged in larger, multi-serve containers. Applicable use cases include promoting breakfast combinations with granola or fruit, marketing to health-conscious individuals for high-protein snacking, and cross-selling as an ingredient for smoothies or healthy dessert alternatives. The lookback window for this segment is the last seven days.
Bottle CPG Weekly Transactions › Yogurt › Other Drinks - Probiotic Non-Dairy Drinks: This segment targets consumers who have purchased probiotic non-dairy yogurt drinks, which are plant-based beverages typically made from coconut, almond, or oat milks and cultured with live, active probiotics. Applicable use cases include targeting health-conscious consumers for morning wellness routines, marketing to individuals with specific dietary restrictions seeking functional snacks, and cross-selling with other plant-based or organic grocery items. The lookback window for this segment is the last seven days.
Tub CPG Weekly Transactions › Yogurt › Traditional Dairy Yogurt: This segment targets consumers who have recently purchased traditional dairy yogurt in tub format, including large-container plain or flavored yogurt varieties. Use cases include promoting tub yogurt brands to health-conscious consumers and families who use yogurt for cooking and smoothies, advertising Greek and regular yogurt tubs to shoppers seeking high-protein dairy, and reaching households with frequent dairy and yogurt purchases. The lookback window for this segment is the last seven days.
Strawberry Banana CPG Weekly Transactions › Yogurt › Traditional Dairy Yogurt › Cup: This segment targets consumers who have purchased strawberry banana flavored traditional dairy yogurt in a single-serve cup format. Use cases include targeting shoppers for breakfast-to-go promotions, healthy snack campaigns, or as an ingredient for smoothie and frozen dessert recipes. The standard lookback window for this segment is the last seven days.
Cup CPG Weekly Transactions › Yogurt › Yogurt - Classic Low Fat: This segment targets consumers who have purchased individual cups of classic low-fat yogurt, which are cultured dairy products with a reduced milkfat content typically ranging from 0.5% to 2%. Applicable use cases include promoting healthy breakfast pairings with fruit and granola, targeting fitness-focused shoppers for high-protein snacks, and marketing to home cooks using yogurt as a light substitute for sour cream or mayonnaise in dips, dressings, and baked goods. The lookback window for this segment is the last seven days.
Bottle CPG Weekly Transactions › Yogurt › Yogurt - Drinkable: This segment targets consumers who have purchased drinkable yogurt in bottles, which are convenient, portable dairy or dairy-alternative beverages often enriched with probiotics and active cultures. Applicable use cases include promoting new flavor varieties, driving trial for functional wellness brands, and cross-selling with healthy lunchbox items or fitness-related products. The lookback window for this segment is the last seven days.
Cup CPG Weekly Transactions › Yogurt › Yogurt - Greek Fat Free: This segment targets consumers who have purchased fat-free Greek yogurt in individual cup formats, which is a strained yogurt known for its thick, creamy texture and high protein content without the added fat. Applicable use cases include targeting health-conscious individuals for fitness-focused campaigns, marketing to busy professionals seeking convenient on-the-go snack solutions, and cross-selling with complementary items like granola, fresh fruit, or honey. The lookback window for this segment is the last seven days.
Tube/Stick CPG Weekly Transactions › Yogurt › Yogurt - Tubes: This segment targets consumers who have purchased yogurt in tube or stick formats, which are portable, squeeze-up dairy products designed for mess-free, on-the-go consumption. Applicable use cases include promoting complementary lunchbox snacks and consumers' food products, cross-selling other portable dairy items like string cheese or drinkable yogurt, and targeting parents for back-to-school or on-the-go snacking campaigns. The lookback window for this segment is the last seven days.
Cup CPG Weekly Transactions › Yogurt › Yogurt - With Other Topping: This segment targets consumers who have purchased yogurt cups with additional toppings, such as granola, nuts, or fruit, which provide a convenient and textured snack or breakfast option. Applicable use cases include targeting on-the-go professionals for quick meal solutions, marketing to parents for school lunch additions, and promoting new flavor and topping combinations to health-conscious shoppers. The lookback window for this segment is the last seven days.

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