CPG Weekly Transactions Audience Segments

Candied Cashews CPG Weekly Transactions › Nuts and Seeds: This segment targets consumers who have purchased candied cashews, which are cashew nuts coated in a sweet, often crunchy layer of caramelized sugar or honey, sometimes enhanced with spices like cinnamon or vanilla. Applicable use cases include promoting seasonal snack assortments, cross-selling with gourmet coffee or wine, and targeting shoppers looking for indulgent treats. The lookback window for this segment is the last seven days.
Candied Peanuts CPG Weekly Transactions › Nuts and Seeds: This segment targets consumers who have purchased candied peanuts, which are whole peanuts coated in a sweet, crunchy sugar glaze or caramelized syrup. Applicable use cases include promoting high-protein snack alternatives, targeting shoppers for holiday or social gathering spreads, and cross-selling with pantry staples or confectionery items. The lookback window for this segment is the last seven days.
Nuts Snacks - Almonds CPG Weekly Transactions › Nuts and Seeds: This segment targets consumers who have purchased almonds and almond-based snacks, which are nutrient-dense tree nuts known for their heart-healthy fats, protein, and fiber. Applicable use cases include targeting health-conscious individuals for high-protein snacking, marketing to home bakers for culinary use, and promoting almonds as a heart-healthy addition to balanced diets. The lookback window for this segment is the last seven days.
Nuts Snacks - Cashews CPG Weekly Transactions › Nuts and Seeds: This segment targets consumers who have purchased cashews, which are popular tree nuts known for their rich, buttery flavor and versatile use as both a snack and a culinary ingredient. Applicable use cases include promoting nutrient-rich snack options, cross-selling with dried fruits for trail mixes, or targeting home cooks for plant-based recipe alternatives. The lookback window for this segment is the last seven days.
Nuts Snacks - Peanuts CPG Weekly Transactions › Nuts and Seeds: This segment targets consumers who have purchased peanuts and peanut-based snacks, which are versatile plant-based protein sources available in various forms such as roasted, salted, or flavored varieties. Applicable use cases include targeting health-conscious individuals for high-protein snacking, marketing to fans for game-day or social gatherings, and cross-selling with complementary items like beverages or other snack mixes. The lookback window for this segment is the last seven days.
Nuts Snacks - Pistachios CPG Weekly Transactions › Nuts and Seeds: This segment targets consumers who have purchased pistachios, which are nutrient-dense nuts known for their distinct flavor, vibrant green color, and heart-healthy fats. Applicable use cases include promoting healthy snack alternatives for health-conscious snacking, marketing to home cooks for use in Mediterranean-inspired recipes or desserts, and cross-selling with other premium nuts and dried fruits for social gatherings. The lookback window for this segment is the last seven days.
Nuts Snacks - Sunflower Seeds CPG Weekly Transactions › Nuts and Seeds: This segment targets consumers who have purchased sunflower seeds, which are a popular salty snack category known for their crunch and nutritional value, often consumed roasted and salted either in-shell or as kernels. Applicable use cases include targeting sports fans for stadium-style snacking, marketing to health-conscious individuals seeking plant-based protein, and promoting them as a portable snack for outdoor activities like hiking or road trips. The lookback window for this segment is the last seven days.
Cashew CPG Weekly Transactions › Nuts and Seeds › Nuts: This segment targets consumers who have recently purchased cashews, a popular tree nut snack known for its buttery flavor and high protein and healthy fat content. Use cases include promoting cashew snack brands to nut enthusiasts and healthy snacking consumers, advertising cashew varieties (roasted, salted, unsalted) to households seeking nutritious snack options, and reaching consumers who regularly purchase nuts and seeds as snacks or cooking ingredients. The lookback window for this segment is the last seven days.
Pistachios CPG Weekly Transactions › Nuts and Seeds › Nuts: This segment targets consumers who have purchased pistachios, a premium tree nut recognized for its distinctive flavor and vibrant green color. Use cases include promoting nut and healthy snack brands, targeting health-conscious and on-the-go snack shoppers, and cross-selling with trail mix, dried fruit, and premium snack assortments. The lookback window for this segment is the last seven days.
Honey Roasted Peanuts CPG Weekly Transactions › Nuts and Seeds › Nuts › Peanut: This segment targets consumers who have purchased honey roasted peanuts, a popular snack featuring whole peanuts roasted with a sweet and savory coating of honey, sugar, and salt. Applicable use cases include promoting high-protein snack alternatives, targeting shoppers for outdoor activities like hiking or road trips, and cross-selling with party supplies or beverages. The lookback window for this segment is the last seven days.
Salted Butter CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Butter › Traditional Butter: This segment targets consumers who have purchased salted butter, a traditional dairy staple made from churned cream with added salt to enhance flavor and extend shelf life. Applicable use cases include targeting home bakers for pastry preparation, marketing to consumers purchasing breakfast essentials, or promoting flavor enhancement for everyday cooking. The lookback window for this segment is the last seven days.
Sweet Cream Salted Butter CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Butter › Traditional Butter: This segment targets consumers who have purchased sweet cream salted butter, a versatile kitchen staple made from fresh pasteurized cream and salt. Applicable use cases include targeting home bakers for creating flaky pie crusts and moist cakes, marketing to home chefs for sautéing vegetables or searing meats, and promoting it as a premier condiment for spreading on toast, pancakes, and muffins. The lookback window for this segment is the last seven days.
Unsalted Butter CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Butter › Traditional Butter: This segment targets consumers who have purchased Unsalted Butter, a pure dairy product made by churning cream without any added salt, offering a neutral and creamy flavor profile. Applicable use cases include promoting premium baking ingredients, marketing during peak holiday cooking seasons, or cross-selling with complementary items like flour, sugar, and specialty baking mixes. The lookback window for this segment is the last seven days.
Avocado Oil CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Cooking Oil: This segment targets consumers who have purchased avocado oil, a nutrient-dense cooking oil extracted from the pulp of avocados known for its high monounsaturated fat content and heart-health benefits. Applicable use cases include promoting complementary healthy cooking ingredients like seasonings, marinades, and fresh produce, cross-selling other premium oils or health-focused pantry staples, and targeting health-conscious home cooks for clean-eating or wellness campaigns. The lookback window for this segment is the last seven days.
Canola CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Cooking Oil: This segment targets consumers who have purchased Canola Oil, a versatile vegetable-based cooking oil known for its neutral flavor, high smoke point, and low saturated fat content. Applicable use cases include marketing to health-conscious home cooks, promoting baking ingredients for seasonal campaigns, and cross-selling with kitchen appliances or frying equipment. The lookback window for this segment is the last seven days.
Extra Virgin Olive Oil CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Cooking Oil › Olive: This segment targets consumers who have purchased Extra Virgin Olive Oil, a high-quality, unrefined oil extracted from olives using natural methods to preserve its distinct flavor, aroma, and high antioxidant content. Applicable use cases include targeting home chefs for gourmet cooking campaigns, marketing to health-focused shoppers for heart-healthy dietary promotions, and cross-selling with premium vinegars, pasta, or fresh produce for meal-kit inspiration. The lookback window for this segment is the last seven days.
Vegetable Oil CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Cooking Oil › Soybean: This segment targets consumers who have purchased vegetable oil, a versatile and neutral-flavored cooking oil primarily derived from soybeans, used for frying, baking, and making salad dressings. Applicable use cases include targeting home cooks for holiday baking seasons, promoting to health-conscious consumers looking for multi-purpose pantry staples, and cross-selling with fresh produce or baking mixes. The lookback window for this segment is the last seven days.
Canola CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Cooking Spray: This segment targets consumers who have purchased canola oil cooking spray, a heart-healthy and versatile kitchen essential designed to provide a light, non-stick coating for pans and bakeware. Applicable use cases include promoting high-heat cooking techniques like frying and sautéing, advertising for mess-free baking and grilling, and targeting consumers interested in heart-healthy or low-cholesterol dietary lifestyles. The lookback window for this segment is the last seven days.
Buttery Spread CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Substitute Spreads › Soft Spread: This segment targets consumers who have purchased buttery spreads, which are soft, vegetable oil-based substitutes for dairy butter designed to provide a rich, creamy flavor with lower saturated fat and no cholesterol. Applicable use cases include promoting complementary breakfast staples like bread, English muffins, and pancake mixes, cross-selling other heart-healthy or reduced-fat dairy alternatives, and targeting health-conscious consumers for cholesterol-awareness or better-for-you campaigns. The lookback window for this segment is the last seven days.
Vegetable Oil Spread CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Substitute Spreads › Soft Spread: This segment targets consumers who have purchased vegetable oil spread, a plant-based alternative to butter made from an emulsion of oils such as soybean, canola, or palm blended with water. Applicable use cases include marketing to home bakers as a cost-effective butter substitute, targeting health-focused families for everyday use on toast and corn, and cross-selling with breakfast or potato products. The lookback window for this segment is the last seven days.
Imperial Vegetable Oil Spread CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Substitute Spreads › Stick: This segment targets consumers who have purchased Imperial Vegetable Oil Spread in stick form, a versatile vegetable oil-based spread often used as a cost-effective alternative to butter. Applicable use cases include targeting budget-conscious households for weekly grocery replenishment, marketing to home bakers for seasonal treat preparation, and cross-selling with breakfast items like toast or muffins. The lookback window for this segment is the last seven days.
Vegetable Oil Spread CPG Weekly Transactions › Oils Butter Margarine Spreads Substitutes › Substitute Spreads › Stick: This segment targets consumers who have purchased vegetable oil spread in stick form, which is a versatile butter alternative made from plant-based oils and used for baking, cooking, and spreading. Applicable use cases include targeting home bakers for holiday or seasonal promotions, marketing to health-conscious consumers seeking lower-cholesterol dairy substitutes, and cross-selling with breakfast items like bagels or toast. The lookback window for this segment is the last seven days.
Deli - Jalapeno Peppers CPG Weekly Transactions › Olives Capers Pickled Marinated Vegetables: This segment targets consumers who have purchased deli-style jalapeno peppers, which are preserved peppers known for their moderate heat and tangy flavor profile. Use cases also include adding them to salads, stews, and charcuterie boards for a spicy, briny kick. The lookback window for this segment is the last seven days.
Deli - Olives CPG Weekly Transactions › Olives Capers Pickled Marinated Vegetables: This segment targets consumers who have purchased deli-style olives in various packaging sizes, categorized under the Olives, Capers, and Pickled/Marinated Vegetables category. Applicable use cases include promoting ingredients for charcuterie boards and antipasto platters, targeting shoppers planning social gatherings or holiday entertaining, and cross-selling with complementary items such as specialty cheeses, crackers, and wine. The lookback window for this segment is the last seven days.
Deli - Pickles CPG Weekly Transactions › Olives Capers Pickled Marinated Vegetables: This segment targets consumers who have purchased miscellaneous deli-style pickles, including specialty varieties such as gherkins, cornichons, spicy dills, or half-sours that fall outside of primary categorization. Applicable use cases include promoting high-quality snacks, marketing toppings for premium sandwiches and burgers, or cross-selling with charcuterie board components like meats and cheeses. The lookback window for this segment is the last seven days.
Dill Pickles CPG Weekly Transactions › Olives Capers Pickled Marinated Vegetables › Deli - Pickles: This segment targets consumers who have purchased deli-style dill pickles, which are cucumbers preserved in a brine of vinegar, salt, and dill, often found in the refrigerated deli section. Applicable use cases include targeting consumers for summer grilling and picnic campaigns, marketing as a low-calorie snack alternative, and cross-selling with deli meats and cheeses for sandwiches. The lookback window for this segment is the last seven days.
Remaining Size CPG Weekly Transactions › Olives Capers Pickled Marinated Vegetables › Olives: This segment targets consumers who have recently purchased olives across a range of sizes, including green, black, and kalamata olive varieties sold in jars and cans. Use cases include promoting olive brands to Mediterranean food enthusiasts and entertaining shoppers, advertising olives as a snack and charcuterie board staple to adult consumers, and reaching households that regularly purchase olives for cooking, snacking, and garnishing. The lookback window for this segment is the last seven days.
Dill Pickles CPG Weekly Transactions › Olives Capers Pickled Marinated Vegetables › Pickles: This segment targets consumers who have recently purchased dill pickles, including whole dill pickles, dill pickle spears, and dill pickle chips. Use cases include promoting dill pickle brands to condiment and sandwich enthusiasts, marketing dill pickles as a low-calorie snack to health-conscious shoppers, and reaching consumers who regularly purchase pickled vegetables and condiments. The lookback window for this segment is the last seven days.
Lip Balm CPG Weekly Transactions › Oral Hygiene: This segment targets consumers who have purchased lip balm products categorized under oral hygiene. Applicable use cases include targeting health and beauty enthusiasts for seasonal skincare routines, marketing to outdoor athletes or travelers for weather protection, and cross-selling with other oral care or cosmetic products such as lipstick and sun protection. The lookback window for this segment is the last seven days.
Denture Adhesive Cream CPG Weekly Transactions › Oral Hygiene › Denture Care › Denture Adhesive: This segment targets consumers who have purchased denture adhesive cream, a specialized paste designed to secure dentures to the gums, providing stability, comfort, and a seal against food particles. Use cases include promoting premium long-hold formulas, targeting users of competing brands like Fixodent or Poligrip, and reaching individuals seeking improved oral comfort. The lookback window for this segment is the last seven days.
Dental Floss Picks CPG Weekly Transactions › Oral Hygiene › Floss › Adult: This segment targets consumers who have purchased dental floss picks, which are specialized interdental cleaners featuring a piece of floss stretched across a plastic D-shaped handle for enhanced ease of use and maneuverability. Applicable use cases include promoting high-volume value packs for families, marketing to travelers or on-the-go professionals, and cross-selling with other oral care essentials like toothpaste and mouthwash to maintain gum health and prevent tooth decay. The lookback window for this segment is the last seven days.
Adult CPG Weekly Transactions › Oral Hygiene › Mouthwash: This segment targets consumers who have purchased adult mouthwash, also known as oral rinse, which is a liquid product used to complement daily brushing and flossing by reaching areas of the mouth that a toothbrush cannot. Applicable use cases include targeting health-conscious individuals for daily oral hygiene maintenance, marketing specialized formulas for gum health or teeth whitening, and promoting travel-sized bottles for on-the-go freshness. The lookback window for this segment is the last seven days.
Manual Toothbrush CPG Weekly Transactions › Oral Hygiene › Toothbrush › Adult: This segment targets consumers who have purchased adult manual toothbrushes, which are essential oral hygiene tools designed for the manual removal of plaque and debris to maintain dental and gum health. Applicable use cases include targeting households for routine oral care replenishment, cross-selling with complementary products like toothpaste and mouthwash, and marketing travel-sized hygiene kits. The lookback window for this segment is the last seven days.
Adult CPG Weekly Transactions › Oral Hygiene › Toothpaste: This segment targets consumers who have purchased adult toothpaste, a fundamental oral hygiene product used to maintain dental health by removing plaque and delivering therapeutic agents like fluoride to prevent cavities. Applicable use cases include targeting health-conscious individuals for holistic wellness campaigns, marketing new flavor or formula launches to brand-loyal shoppers, and cross-selling with other oral care essentials like toothbrushes and dental floss. The lookback window for this segment is the last seven days.
Cavity Protection Toothpaste CPG Weekly Transactions › Oral Hygiene › Toothpaste › Adult: This segment targets adult consumers who have purchased cavity protection toothpaste. Applicable use cases include targeting health-conscious adults for routine oral care replenishment, cross-selling dental accessories like soft-bristled toothbrushes, mouthwash, or dental floss, competitor conquesting by brands offering advanced benefits like sensitivity relief or whitening, and promoting dental health awareness campaigns or seasonal check-up reminders. The lookback window for this segment is the last seven days.
Whitening Toothpaste CPG Weekly Transactions › Oral Hygiene › Toothpaste › Adult: This segment targets consumers who have purchased whitening toothpaste, an oral care product designed for adults to remove surface stains and brighten teeth while providing essential benefits like cavity protection and breath freshening. Applicable use cases include targeting consumers interested in cosmetic dental improvements, marketing to individuals preparing for special events, and cross-selling with other oral hygiene products such as mouthwash or electric toothbrushes. The lookback window for this segment is the last seven days.
Coffee Pods CPG Weekly Transactions › Packaged Coffee: This segment targets consumers who have purchased coffee pods, which are pre-portioned single-serve coffee containers designed for use in compatible specialized brewing machines. Applicable use cases include targeting busy professionals for efficient morning routines, marketing to small households seeking single-cup convenience, and cross-selling descaling solutions or pod storage accessories. The lookback window for this segment is the last seven days.
Ground Coffee CPG Weekly Transactions › Packaged Coffee: This segment targets consumers who have purchased ground coffee, which consists of roasted coffee beans that have been crushed or processed into a fine powder for brewing. Applicable use cases include targeting daily coffee drinkers for brand switching campaigns, marketing to home-based professionals for morning or mid-day energy boosts, and cross-selling with complementary items such as creamers, sweeteners, or breakfast foods. The lookback window for this segment is the last seven days.
Instant Coffee CPG Weekly Transactions › Packaged Coffee: This segment targets consumers who have purchased instant coffee, a quick-dissolving coffee product made from dried coffee extract that allows for immediate preparation by adding hot water or milk. Applicable use cases include targeting on-the-go professionals and travelers, marketing to budget-conscious households, and cross-selling with non-dairy creamers or sweeteners. The lookback window for this segment is the last seven days.
Tea Bag CPG Weekly Transactions › Packaged Tea › Black: This segment targets consumers who have recently purchased black tea bags, including loose-leaf tea bags for brewing at home in classic black tea varieties such as English Breakfast and Earl Grey. Use cases include promoting black tea brands to regular hot tea drinkers, advertising premium black tea varieties to consumers who enjoy a morning or afternoon tea routine, and reaching households that regularly purchase packaged tea for daily consumption. The lookback window for this segment is the last seven days.
Tea Bag CPG Weekly Transactions › Packaged Tea › Herbal: This segment targets consumers who have recently purchased herbal tea bags, including chamomile, peppermint, hibiscus, and other caffeine-free herbal tea varieties for home brewing. Use cases include promoting herbal tea brands to wellness-focused consumers and those seeking caffeine-free beverage alternatives, advertising calming and functional herbal tea blends to consumers interested in natural health remedies, and reaching households that regularly purchase specialty and wellness teas. The lookback window for this segment is the last seven days.
Original Syrup CPG Weekly Transactions › Pancake Waffle French Toast Toppings › Breakfast Syrups › Regular Calorie: This segment targets consumers who have purchased Original Syrup, a classic regular-calorie breakfast topping typically made with corn syrup and maple flavoring, designed to accompany pancakes, waffles, and French toast. Applicable use cases include promoting breakfast-themed sales, cross-selling with frozen or dry breakfast mixes, and targeting households for weekend brunch or back-to-school meal planning. The lookback window for this segment is the last seven days.
Flushable Wet Wipes CPG Weekly Transactions › Paper Plastics › Bath Tissue: This segment targets consumers who have purchased flushable wet wipes, which are pre-moistened towelettes designed for enhanced personal hygiene and cleanliness. Applicable use cases include targeting households for regular hygiene replenishment, marketing to households for personal hygiene and bathroom care, and cross-selling with complementary products like dry bath tissue or air fresheners. The lookback window for this segment is the last seven days.
Dry CPG Weekly Transactions › Paper Plastics › Cleaning Supplies - Tissue Paper Towels: This segment targets consumers who have recently purchased dry paper products, including paper towels and tissue products sold in the cleaning supplies and paper goods category. Use cases include promoting paper towel brands to households with high paper product consumption, advertising value and premium paper towel options to cleaning-focused shoppers, and reaching consumers who regularly stock up on household paper products. The lookback window for this segment is the last seven days.
Paper Bowls CPG Weekly Transactions › Paper Plastics › Disposable Dishware › Bowls: This segment targets consumers who have purchased paper bowls, which are convenient, disposable dishware options designed for serving a variety of hot and cold foods. Applicable use cases include promoting high-volume sales for seasonal picnics or parties, advertising quick-meal solutions for families, and cross-selling with complementary items like disposable cutlery or napkins. The lookback window for this segment is the last seven days.
Disposable Plastic Cups CPG Weekly Transactions › Paper Plastics › Disposable Dishware › Cups: This segment targets consumers who have purchased disposable plastic cups, which are lightweight, single-use beverage containers typically used for parties, picnics, and large gatherings. Applicable use cases include promoting bulk purchasing for events, cross-selling other disposable party supplies like plates and napkins, or advertising for seasonal outdoor activities. The lookback window for this segment is the last seven days.
Disposable Paper Plates CPG Weekly Transactions › Paper Plastics › Disposable Dishware › Plates: This segment targets consumers who have purchased disposable paper plates, which are convenient, single-use dishware options typically used for serving food at gatherings, picnics, or for quick everyday meals to eliminate the need for washing dishes. Applicable use cases include targeting households for party planning and seasonal celebrations, marketing to busy families seeking time-saving cleanup solutions, and cross-selling with other disposable items like napkins, cutlery, and plastic cups. The lookback window for this segment is the last seven days.
Foam Plates CPG Weekly Transactions › Paper Plastics › Disposable Dishware › Plates: This segment targets consumers who have purchased foam plates, which are lightweight, moisture-resistant, and disposable dishes often used for serving hot or cold foods at large gatherings or for quick cleanup. Applicable use cases include targeting event planners for outdoor picnics and barbecues, marketing to budget-conscious hosts for parties and celebrations, and reaching busy households seeking convenient mealtime solutions. The lookback window for this segment is the last seven days.
Cube CPG Weekly Transactions › Paper Plastics › Facial Tissue: This segment targets consumers who have purchased facial tissues in cube-shaped packaging, which are soft, disposable paper sheets designed for personal hygiene and facial use. Applicable use cases include targeting shoppers during cold and flu or allergy seasons, promoting bulk-buy discounts for office environments, and cross-selling with related health and wellness products like hand sanitizers and cough drops. The lookback window for this segment is the last seven days.
Flat CPG Weekly Transactions › Paper Plastics › Facial Tissue: This segment targets consumers who have purchased flat-box facial tissues, which are standard, non-upright boxes of soft, disposable paper sheets used for personal hygiene needs. Applicable use cases include promoting complementary health and wellness products like cold and flu remedies, hand sanitizers, and lip balms, cross-selling other paper and household essentials, and targeting households during peak allergy and cold season campaigns. The lookback window for this segment is the last seven days.
Disposable Paper Napkins CPG Weekly Transactions › Paper Plastics › Napkins: This segment targets consumers who have purchased disposable paper napkins, which are essential single-use household paper products used for maintaining hygiene and cleanliness during meals, social gatherings, and daily activities. Applicable use cases include targeting households for regular grocery replenishment, marketing to event planners for parties and seasonal celebrations, and cross-selling with other disposable tableware such as paper plates and plastic cutlery. The lookback window for this segment is the last seven days.
Double CPG Weekly Transactions › Paper Plastics › Paper Towels: This segment targets consumers who have purchased double-roll paper towels, which are highly absorbent and essential household paper products designed for cleaning spills, drying surfaces, and general household maintenance. Applicable use cases include promoting household cleaning supplies, kitchen essentials, or bulk-buy value offers. The lookback window for this segment is the last seven days.
Mega CPG Weekly Transactions › Paper Plastics › Paper Towels: This segment targets consumers who have purchased mega-sized paper towels, which are high-capacity, absorbent rolls designed for tackling large spills and various household cleaning tasks. Applicable use cases include targeting large families for regular replenishment campaigns, marketing bulk-buy discounts, and cross-selling with all-purpose cleaners or other kitchen essentials. The lookback window for this segment is the last seven days.
Regular CPG Weekly Transactions › Paper Plastics › Paper Towels: This segment targets consumers who have purchased paper towels, a highly absorbent and disposable paper product used for cleaning spills, drying hands, and various household chores. Applicable use cases include targeting households for regular replenishment campaigns, promoting bulk-buy discounts to large families, and cross-selling with other cleaning supplies or kitchen essentials. The lookback window for this segment is the last seven days.
Triple CPG Weekly Transactions › Paper Plastics › Paper Towels: This segment targets consumers who have purchased Triple Roll Paper Towels, which are highly absorbent and durable household essentials used for cleaning spills, wiping surfaces, and various household tasks. Applicable use cases include promoting multi-pack discounts, cross-selling with household cleaners, or encouraging brand loyalty. The lookback window for this segment is the last seven days.
Tall Kitchen Drawstring Trash Bags CPG Weekly Transactions › Paper Plastics › Trash Bags › Kitchen: This segment targets consumers who have purchased tall kitchen drawstring trash bags, which are essential household liners designed to fit standard kitchen waste bins, typically with a 13-gallon capacity. Applicable use cases include driving brand loyalty for high-frequency household essentials, cross-selling complementary cleaning products like surface sprays or dish soaps, and targeting large families for bulk-purchase discounts. The lookback window for this segment is the last seven days.
Wide Egg Noodles CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Noodles › Egg: This segment targets consumers who have purchased wide egg noodles, which are short, flat, and often twisted ribbon-shaped pasta strips made with a hearty base of durum wheat and eggs. Use cases include promoting pantry staples, easy weeknight meal solutions, and seasonal recipe ingredients for holiday bakes. The lookback window for this segment is the last seven days.
Wheat Pasta CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta: This segment targets consumers who have recently purchased wheat pasta products, including spaghetti, penne, rotini, and other wheat-based dried pasta varieties. Use cases include promoting pasta brands to home cooks who prepare pasta dishes regularly, advertising whole wheat and specialty pasta varieties to health-conscious shoppers, and reaching consumers who stock up on dried pasta as an essential grocery item. The lookback window for this segment is the last seven days.
Angel Hair Pasta CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta › Semolina: This segment targets consumers who have purchased Angel Hair Pasta, a very thin and delicate variety of semolina pasta known for its exceptionally fast cooking time. Applicable use cases include promoting light sauces such as lemon-garlic butter or seafood pairings, marketing quick weeknight dinner solutions to busy households, and cross-selling complementary ingredients like premium olive oils and fresh herbs. The lookback window for this segment is the last seven days.
Elbows Pasta CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta › Semolina: This segment targets consumers who have purchased Elbows Pasta, a classic C-shaped tubular pasta made from durum wheat semolina. Applicable use cases include targeting families for quick weeknight meal solutions, marketing to shoppers planning summer picnics or potlucks, and cross-selling with cheese sauces, canned tomatoes, or vegetable primavera ingredients. The lookback window for this segment is the last seven days.
Fettuccine CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta › Semolina: This segment targets consumers who have purchased fettuccine made from semolina flour, a high-protein durum wheat that provides a signature golden hue and a firm, al dente texture. Applicable use cases include promoting specialty Italian food brands, gourmet pasta sauces, or meal kits focused on traditional European cuisine. The lookback window for this segment is the last seven days.
Great Value Bowties Pasta CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta › Semolina: This segment targets consumers who have purchased Great Value Bowties Pasta, an enriched macaroni product made from high-quality durum semolina. Applicable use cases include promoting complementary pasta sauces, proteins, and Italian pantry staples, cross-selling other Great Value or store-brand dry goods, and targeting budget-conscious households for weeknight meal planning campaigns. The lookback window for this segment is the last seven days.
Penne Pasta CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta › Semolina: This segment targets consumers who have purchased Penne Pasta, a popular cylinder-shaped pasta made from semolina wheat that is ideal for capturing thick sauces within its hollow center and ridges. Applicable use cases include cross-selling with pasta sauces, meatballs, or shredded cheeses, and promoting quick-prep Italian meal solutions or cold pasta salad ingredients. The lookback window for this segment is the last seven days.
Rotini Pasta CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta › Semolina: This segment targets consumers who have purchased Rotini Pasta, a popular corkscrew-shaped pasta made from high-quality durum wheat semolina. Applicable use cases include targeting busy families looking for quick, family-friendly meal solutions, promoting complementary products like marinara or alfredo sauces, and marketing to consumers planning social gatherings or meal prepping. The lookback window for this segment is the last seven days.
Spaghetti CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Pasta › Semolina: This segment targets consumers who have purchased spaghetti, a long, thin, solid, cylindrical pasta typically made from semolina wheat. Applicable use cases include promoting complementary items like pasta sauces, parmesan cheese, and meatballs, as well as targeting households for weekly grocery replenishment or Italian-themed dinner occasions. The lookback window for this segment is the last seven days.
Jasmine Rice CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Rice: This segment targets consumers who have purchased Jasmine Rice, a long-grain variety native to Southeast Asia known for its distinct floral aroma and soft, slightly sticky texture when cooked. Applicable use cases include targeting home cooks for everyday meal planning, marketing to fans of international flavors for themed dinner nights, and cross-selling with coconut milk, curry pastes, or fresh produce. The lookback window for this segment is the last seven days.
Long Grain Enriched Rice CPG Weekly Transactions › Pasta Rice Dry Beans and Grains › Rice › White: This segment targets consumers who have purchased Long Grain Enriched Rice, a versatile pantry staple characterized by long, slender grains that remain fluffy and separate when cooked. Applicable use cases include targeting budget-conscious shoppers for meal-prepping initiatives, promoting it as a fundamental side dish for family dinners, and cross-selling with complementary items like beans, sauces, or proteins. The lookback window for this segment is the last seven days.
Performance Nutrition Bars CPG Weekly Transactions › Performance Nutrition › Bars - Other Bars: This segment targets consumers who have recently purchased performance nutrition bars designed to support athletic performance, recovery, and fitness goals. Use cases include promoting performance nutrition bar brands to gym-goers and athletes, advertising high-protein and energy-dense bars to fitness enthusiasts, and reaching consumers who purchase specialty sports nutrition food products. The lookback window for this segment is the last seven days.
Performance Nutrition Bars CPG Weekly Transactions › Performance Nutrition › Bars - Protein Recovery Bars: This segment targets consumers who have purchased performance nutrition bars, which are specialized snack bars formulated with high levels of protein, fiber, and essential nutrients to support athletic performance, energy levels, and muscle recovery. Applicable use cases include promoting new protein bar flavors, targeting active consumers for post-workout recovery campaigns, or cross-selling with other performance supplements and fitness apparel. The lookback window for this segment is the last seven days.
Performance Bakery CPG Weekly Transactions › Performance Nutrition › Cookies Biscuits - Other: This segment targets consumers who have purchased performance bakery products, such as protein cookies, protein brownies, or keto-friendly biscuits, within the performance nutrition category. Applicable use cases include targeting fitness enthusiasts looking for a post-workout treat, marketing to health-conscious professionals seeking a convenient on-the-go snack, or promoting new product launches to individuals following specific dietary regimens like keto or paleo. The lookback window for this segment is the last seven days.
Performance Nutrition Shakes CPG Weekly Transactions › Performance Nutrition › Health Recovery - Protein Drinks: This segment targets consumers who have purchased performance nutrition shakes, which are ready-to-drink or powdered high-protein beverages designed to support muscle recovery, athletic performance, and nutritional supplementation. Applicable use cases include promoting new flavor launches, targeting gym-goers for post-workout replenishment, and marketing wellness products to health-conscious shoppers. The lookback window for this segment is the last seven days.
Performance Nutrition Shakes CPG Weekly Transactions › Performance Nutrition › Milk - Shakes: This segment targets consumers who have purchased performance nutrition milk shakes, which are ready-to-drink beverages formulated with high protein content and essential nutrients to support muscle recovery, athletic performance, and nutritional needs. Applicable use cases include targeting gym-goers for post-workout recovery campaigns, marketing to busy professionals as a healthy meal replacement option, and promoting loyalty programs for frequent purchasers of performance supplements. The lookback window for this segment is the last seven days.
Chocolate Protein Shake CPG Weekly Transactions › Performance Nutrition › Performance Nutrition Shakes: This segment targets consumers who have purchased chocolate-flavored protein shakes, which are ready-to-drink performance nutrition beverages formulated with high protein content to support muscle recovery, athletic performance, and overall nutritional goals. Applicable use cases include promoting post-workout recovery products, targeting health-conscious shoppers looking for meal replacements, and cross-selling with fitness apparel or gym memberships. The lookback window for this segment is the last seven days.
Cat Food Dry CPG Weekly Transactions › Pet Care › Cat Food: This segment targets consumers who have purchased dry cat food, a shelf-stable and nutritionally balanced pet food option typically consisting of extruded kibble. Applicable use cases include targeting pet owners for bulk replenishment campaigns, marketing premium or specialized formula brands, and cross-selling with other pet essentials like litter, treats, or toys. The lookback window for this segment is the last seven days.
Cat Food Wet CPG Weekly Transactions › Pet Care › Cat Food: This segment targets consumers who have purchased wet cat food, which includes a variety of canned, pouched, or tray-based feline diets characterized by high moisture content and rich protein sources like poultry, fish, or beef. Applicable use cases include targeting pet owners for new flavor trials, marketing premium or organic canned varieties to health-conscious cat parents, and cross-selling with cat treats, toys, or litter. The lookback window for this segment is the last seven days.
Cat Treats CPG Weekly Transactions › Pet Care › Cat Food: This segment targets consumers who have purchased cat treats, which are small, flavorful snacks designed to reward or supplement the diet of domestic cats. Applicable use cases include driving brand loyalty through targeted coupons, cross-selling with premium cat food or litter, and promoting dental-specific treats to health-conscious pet owners. The lookback window for this segment is the last seven days.
Dog Food Dry CPG Weekly Transactions › Pet Care › Dog Food: This segment targets consumers who have purchased dry dog food, a primary nutritional source for dogs consisting of kibble or pellets designed for long shelf life and dental health benefits. Applicable use cases include targeting pet owners for loyalty programs, marketing new flavor or formula launches, and cross-selling with pet supplies like bowls, storage containers, or treats. The lookback window for this segment is the last seven days.
Dog Food Wet CPG Weekly Transactions › Pet Care › Dog Food: This segment targets consumers who have purchased wet dog food, typically sold in cans, pouches, or trays, which is characterized by a high moisture content of 70-80%. Applicable use cases include promoting high-protein grain-free options, marketing to owners of small breeds or senior dogs, and cross-selling with dry kibble for mixed-texture feeding. The lookback window for this segment is the last seven days.
Dog Treats CPG Weekly Transactions › Pet Care › Dog Food: This segment targets consumers who have purchased dog treats, which are specialized snacks designed for rewarding, training, or supplementing a dog's diet. Applicable use cases include targeting pet owners for brand loyalty programs, promoting new treat varieties, or marketing to households during peak pet-gifting seasons. The lookback window for this segment is the last seven days.
Dog Care CPG Weekly Transactions › Pets: This segment targets consumers who have purchased dog care products, which include essential items for the grooming, hygiene, and health maintenance of dogs, such as shampoos, brushes, dental care kits, and flea or tick treatments. Applicable use cases include promoting new pet wellness or grooming arrivals, driving brand loyalty for recurring hygiene needs, and cross-selling with related categories like premium dog food, treats, or toys. The lookback window for this segment is the last seven days.
Original CPG Weekly Transactions › Pizza › Frozen Pizza - Deluxe Supreme: This segment targets consumers who have purchased original-style deluxe or supreme frozen pizzas, which typically feature a savory combination of multiple toppings such as pepperoni, sausage, bell peppers, onions, and mushrooms. Applicable use cases include promoting complementary beverages and snacks for at-home dining occasions, cross-selling other frozen meal or pizza brands, and targeting families for movie night or game day campaigns. The lookback window for this segment is the last seven days.
Other CPG Weekly Transactions › Pizza › Multi Serve: This segment targets consumers who have recently purchased multi-serve pizza in a variety of styles not fitting into the standard categories, including unique crust types and topping combinations. Use cases include promoting specialty and private label pizza brands to frozen pizza shoppers, advertising unique-format multi-serve pizza products to consumers seeking variety in frozen pizza, and reaching households with regular frozen pizza consumption. The lookback window for this segment is the last seven days.
Rising CPG Weekly Transactions › Pizza › Multi Serve: This segment targets consumers who have recently purchased rising crust multi-serve frozen pizza, including deep-dish and high-rising pizza varieties that bake to a thicker crust. Use cases include promoting rising crust pizza brands to households that prefer thick-crust pizza, advertising multi-serve pizza to families and consumers who prefer a hearty, substantial pizza format, and reaching consumers who regularly purchase premium-style frozen pizza. The lookback window for this segment is the last seven days.
Pepperoni Pizza CPG Weekly Transactions › Pizza › Multi Serve › Original: This segment targets consumers who have purchased pepperoni pizza, a classic and popular multi-serve meal featuring a savory crust topped with tomato sauce, mozzarella cheese, and sliced pepperoni. Applicable use cases include promoting complementary products such as soft drinks, beer, or side dishes like wings and breadsticks, and driving brand loyalty through bundle offers. The lookback window for this segment is the last seven days.
Pepperoni Pizza CPG Weekly Transactions › Pizza › Multi Serve › Thin: This segment targets consumers who have purchased multi-serve pepperoni pizza with a thin crust, a popular frozen or refrigerated meal option known for its crispy texture and classic savory topping. Applicable use cases include promoting complementary products like dipping sauces, salads, or soft drinks, and targeting households for movie nights or sporting events. The lookback window for this segment is the last seven days.
Original CPG Weekly Transactions › Pizza › Single Serve: This segment targets consumers who have recently purchased single-serve frozen pizzas in original crust styles, designed for one-person portions and quick meals. Use cases include promoting single-serve pizza brands to solo diners and college students, advertising personal-size pizza varieties for quick lunch or dinner options, and reaching consumers who regularly purchase individual-portion frozen meals. The lookback window for this segment is the last seven days.
Appetizer CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased frozen or ready-to-serve appetizers, which include a broad range of snackable and shareable items such as mozzarella sticks, egg rolls, stuffed jalapeños, mini sliders, and similar party-ready foods. Applicable use cases include promoting game day or entertaining occasions, cross-selling complementary dipping sauces and beverages, and reaching consumers who regularly purchase convenient, crowd-pleasing snacks. The lookback window for this segment is the last seven days.
Beefaroni CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased Beefaroni, a popular canned pasta product consisting of macaroni in a savory tomato and meat sauce. Applicable use cases include promoting quick lunch or dinner solutions for busy households, advertising back-to-school meal planning, or cross-selling with complementary items like canned vegetables or garlic bread. The lookback window for this segment is the last seven days.
Breakfast Sandwiches CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased frozen or refrigerated breakfast sandwiches, which typically consist of breakfast meats, eggs, and cheese on a biscuit, croissant, or English muffin. Applicable use cases include targeting on-the-go professionals and parents for convenient morning meal solutions, marketing to students for easy dorm-friendly breakfasts, and cross-selling with complementary items like coffee or fruit juices. The lookback window for this segment is the last seven days.
Deli - Prepared Deli Sides CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased miscellaneous prepared deli sides, including specialty pasta salads, grain bowls, roasted vegetables, and regional or ethnic side dishes not classified in primary categories. Applicable use cases include promoting meal bundles with rotisserie chicken or sandwiches, targeting busy households for quick dinner solutions, and cross-selling with seasonal entertaining or picnic-related products. The lookback window for this segment is the last seven days.
Mac and Cheese CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased mac and cheese, a classic comfort food staple available in shelf-stable box kits, microwavable cups, and frozen ready-to-eat varieties. Use cases include promoting comfort food and family meal brands, cross-selling with complementary proteins like hot dogs and ground beef, and targeting value-conscious shoppers for easy weeknight meal solutions. The lookback window for this segment is the last seven days.
Salisbury Steak With Brown Gravy CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased Salisbury Steak with Brown Gravy, a classic comfort food dish consisting of seasoned ground beef patties smothered in a rich, savory gravy often containing mushrooms and onions. Applicable use cases include promoting convenient weeknight meal solutions for busy families, cross-selling with side dishes like mashed potatoes, green beans, or corn, and targeting consumers seeking nostalgic, indulgent "home-cooked" flavors with minimal preparation. The lookback window for this segment is the last seven days.
Spaghetti and Meatballs CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased prepared spaghetti and meatballs, a convenient complete meal featuring pasta, savory tomato sauce, and meatballs. Applicable use cases include driving brand loyalty for frozen or refrigerated entrees, cross-selling side dishes like garlic bread, or promoting Italian-themed meal bundles. The lookback window for this segment is the last seven days.
Spaghettios With Meatballs CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased SpaghettiOs with Meatballs, a convenient canned pasta featuring signature O-shaped rings in a sweet tomato sauce paired with bite-sized meatballs made from chicken and beef. Applicable use cases include targeting parents for easy lunch or after-school snack solutions, driving brand loyalty through targeted discounts, and cross-selling with complementary pantry items like canned soups or fruit cups. The lookback window for this segment is the last seven days.
Subs Sandwiches CPG Weekly Transactions › Prepared Foods: This segment targets consumers who have purchased miscellaneous prepared subs and sandwiches, including items like wraps, hoagies, and paninis. Applicable use cases include promoting meal bundles with chips and beverages, targeting on-the-go professionals for mid-day meals, or driving awareness for new seasonal sandwich varieties. The lookback window for this segment is the last seven days.
Mozzarella Sticks CPG Weekly Transactions › Prepared Foods › Appetizer › Cheese Sticks Nuggets: This segment targets consumers who have purchased mozzarella sticks, a popular frozen or refrigerated appetizer consisting of pieces of mozzarella cheese coated in a seasoned breading or batter and then deep-fried or baked until golden and crispy. Applicable use cases include targeting shoppers for game day events, parties, or family movie nights, and promoting complementary products like dipping sauces or other frozen finger foods. The lookback window for this segment is the last seven days.
Chicken Egg Roll CPG Weekly Transactions › Prepared Foods › Appetizer › Egg Rolls: This segment targets consumers who have purchased chicken egg rolls, which are savory appetizers consisting of shredded chicken and vegetables wrapped in a thin, crispy dough shell. Applicable use cases include promoting quick snack options for busy families, marketing as a side dish for Asian-inspired home meals, or featuring them as easy-to-serve hors d'oeuvres for social gatherings and game days. The lookback window for this segment is the last seven days.
Pepperoni Pizza Rolls CPG Weekly Transactions › Prepared Foods › Appetizer › Pizza: This segment targets consumers who have purchased pepperoni pizza rolls, which are bite-sized, frozen snacks featuring a crisp, golden crust filled with pepperoni, tomato sauce, and melted cheese. Applicable use cases include targeting parents for easy after-school snacks, marketing to hosts for party appetizers or game-day spreads, and promoting them as a quick meal solution for busy students and professionals. The lookback window for this segment is the last seven days.
Breakfast Sandwiches CPG Weekly Transactions › Prepared Foods › Breakfast Biscuits - Other Breakfast Sandwiches: This segment targets consumers who have recently purchased frozen or refrigerated breakfast sandwich products, including egg and cheese biscuits, croissant sandwiches, and English muffin breakfast sandwiches. Use cases include promoting breakfast sandwich brands to on-the-go commuters and busy households, advertising frozen breakfast sandwich products as a quick morning meal alternative, and reaching consumers who regularly purchase convenient ready-to-eat or heat-and-eat breakfast items. The lookback window for this segment is the last seven days.
Meat Lovers Breakfast Bowl CPG Weekly Transactions › Prepared Foods › Breakfast Meals Combos: This segment targets consumers who have purchased Meat Lovers Breakfast Bowls, which are convenient, protein-rich prepared meals typically featuring a combination of eggs, potatoes, cheese, and various meats such as sausage, bacon, and ham. Applicable use cases include targeting time-strapped professionals, marketing to students or busy parents looking for easy meal options, and cross-selling with breakfast beverages like orange juice or coffee. The lookback window for this segment is the last seven days.
Pancakes and Sausage On A Stick CPG Weekly Transactions › Prepared Foods › Breakfast Sandwiches: This segment targets consumers who have purchased pancakes and sausage on a stick, a convenient and portable frozen breakfast product consisting of a savory sausage link coated in a sweet pancake batter. Applicable use cases include targeting parents for easy school-day breakfast solutions, marketing to time-pressed professionals, and promoting multipack options for large households. The lookback window for this segment is the last seven days.
Chicken Broth CPG Weekly Transactions › Prepared Foods › Broth › Reduced Sodium: This segment targets consumers who have purchased reduced sodium chicken broth, a savory liquid base made from simmering chicken and vegetables with lower salt content than standard varieties. Applicable use cases include targeting health-conscious home cooks for nutritious meal preparation, marketing to shoppers following low-sodium diets for heart health, and promoting seasonal comfort food recipes during colder months. The lookback window for this segment is the last seven days.
Beef Broth CPG Weekly Transactions › Prepared Foods › Broth › Regular Sodium: This segment targets consumers who have purchased beef broth, a savory liquid made by simmering beef bones, meat, and aromatics. Applicable use cases include promoting seasonal comfort food recipes, cross-selling with fresh stew meat and root vegetables, or targeting home cooks during holiday meal preparation. The lookback window for this segment is the last seven days.
Chicken Broth CPG Weekly Transactions › Prepared Foods › Broth › Regular Sodium: This segment targets consumers who have purchased regular sodium chicken broth, a versatile savory liquid made by simmering chicken meat and bones with vegetables and herbs. Applicable use cases include targeting home cooks for use as a base in soups, stews, and gravies, marketing to health-conscious consumers using it to cook more flavorful grains like rice or quinoa, and reaching shoppers seeking a soothing, hydrating beverage during the cold and flu season. The lookback window for this segment is the last seven days.
Corned Beef Hash CPG Weekly Transactions › Prepared Foods › Canned Meat › Beef: This segment targets consumers who have purchased Corned Beef Hash, a convenient prepared food consisting of seasoned corned beef and diced potatoes, typically sautéed until crispy for breakfast or brunch. Applicable use cases include targeting shoppers looking for quick, hearty meal solutions, cross-selling with breakfast staples like eggs and hot sauce, or driving brand loyalty for shelf-stable canned meats. The lookback window for this segment is the last seven days.
Chunk Chicken Breast CPG Weekly Transactions › Prepared Foods › Canned Meat › Chicken: This segment targets consumers who have purchased Chunk Chicken Breast, a convenient and shelf-stable canned protein option featuring fully cooked pieces of white meat. Applicable use cases include targeting busy households for fast lunch solutions like chicken salads or wraps, marketing to outdoor enthusiasts for portable protein, and cross-selling with pantry items such as crackers, mayonnaise, or pasta. The lookback window for this segment is the last seven days.
Cinnamon French Toast Sticks CPG Weekly Transactions › Prepared Foods › French Toast › Regular: This segment targets consumers who have purchased Cinnamon French Toast Sticks, a convenient frozen breakfast product featuring sliced bread coated in a cinnamon-flavored batter and shaped into sticks for easy dipping. Applicable use cases include promoting breakfast syrups and dips, targeting parents for convenient school-morning meals, or cross-selling with breakfast sides like fruit and bacon. The lookback window for this segment is the last seven days.
Other Beef CPG Weekly Transactions › Prepared Foods › Frozen Appetizers - Sandwiches, Paninis Pouches: This segment targets consumers who have purchased frozen beef-based sandwiches, paninis, and handheld pouches, which are convenient, ready-to-heat meals or snacks featuring savory beef fillings. Applicable use cases include targeting busy individuals seeking quick meal solutions, marketing to families for easy after-school snacks, and promoting convenient handheld options for casual social gatherings or game days. The lookback window for this segment is the last seven days.
Macaroni and Cheese Dinner CPG Weekly Transactions › Prepared Foods › Mac and Cheese: This segment targets consumers who have purchased classic Macaroni and Cheese Dinner, a popular prepared food consisting of macaroni pasta and a savory cheese sauce. Applicable use cases include targeting households for easy weeknight dinner solutions, marketing bulk-buy deals for pantry stocking, and cross-selling with proteins or vegetables to create a complete meal. The lookback window for this segment is the last seven days.
Shells and Cheese CPG Weekly Transactions › Prepared Foods › Mac and Cheese: This segment targets consumers who have purchased shells and cheese, a popular prepared food featuring tender shell-shaped pasta paired with a rich and creamy cheese sauce. Applicable use cases include marketing to busy families looking for quick weeknight dinner solutions, targeting parents for easy-to-prepare consumers' meals, and cross-selling with complementary items like frozen vegetables or protein additions like hot dogs and grilled chicken. The lookback window for this segment is the last seven days.
Ramen CPG Weekly Transactions › Prepared Foods › Noodles - Instant Noodle: This segment targets consumers who have purchased instant noodles, specifically ramen, which are precooked and dried noodle blocks designed for quick preparation by adding boiling water or microwaving. Applicable use cases include targeting college students and busy professionals for quick meal solutions, promoting to budget-conscious households, and marketing during emergency preparedness campaigns. The lookback window for this segment is the last seven days.
Buttermilk Pancakes CPG Weekly Transactions › Prepared Foods › Pancake › Regular: This segment targets consumers who have purchased buttermilk pancakes, a classic and popular breakfast item known for its light, fluffy texture and slightly tangy flavor derived from buttermilk. Applicable use cases include targeting families looking for easy weekday breakfast options, marketing to individuals seeking comfort food with minimal preparation time, and cross-selling complementary products such as maple syrup, butter, or fresh fruit toppings. The lookback window for this segment is the last seven days.
Cheddar Broccoli Pasta Side CPG Weekly Transactions › Prepared Foods › Pasta: This segment targets consumers who have purchased Cheddar Broccoli Pasta Side, a convenient prepared food item that requires minimal preparation to create a savory side dish combining pasta with a cheesy broccoli sauce. Applicable use cases include promoting quick meal solutions for busy families, cross-marketing with protein main dishes, or driving repeat purchases through seasonal promotions. The lookback window for this segment is the last seven days.
Chicken Pot Pie CPG Weekly Transactions › Prepared Foods › Pot Pie: This segment targets consumers who have purchased chicken pot pies, which are savory deep-dish pies featuring a flaky pastry crust filled with tender pieces of chicken, vegetables like peas, carrots, and celery, and a rich, creamy gravy. Applicable use cases include targeting busy families or individuals seeking quick, wholesome meal options, marketing to fans of traditional comfort foods, and cross-selling with side dishes like salads or desserts. The lookback window for this segment is the last seven days.
Turkey Pot Pie CPG Weekly Transactions › Prepared Foods › Pot Pie: This segment targets consumers who have purchased turkey pot pies, a convenient prepared food consisting of turkey meat, vegetables, and gravy encased in a flaky pastry crust. Applicable use cases include promoting easy weeknight dinner solutions for busy families, targeting office workers for convenient heat-and-eat lunches, and cross-selling with side dishes like salads or cranberry sauce. The lookback window for this segment is the last seven days.
Mashed Potatoes CPG Weekly Transactions › Prepared Foods › Potatoes: This segment targets consumers who have purchased mashed potatoes, a popular and convenient prepared food item made from boiled and crushed potatoes typically mixed with milk, butter, and seasonings. Applicable use cases include promoting quick meal solutions for busy weeknights, targeting hosts for holiday feast planning, and cross-selling with gravy, meats, or additional prepared sides. The lookback window for this segment is the last seven days.
Tater Tots CPG Weekly Transactions › Prepared Foods › Potatoes › Bites Tater Tots: This segment targets consumers who have purchased tater tots, which are bite-sized, cylindrical nuggets made from grated or finely chopped potatoes that are deep-fried or baked until golden and crispy. Applicable use cases include promoting frozen food brands, marketing to families for quick meal solutions, and cross-selling complementary products such as dipping sauces, cheeses, and chili. The lookback window for this segment is the last seven days.
Crinkle Cut French Fries CPG Weekly Transactions › Prepared Foods › Potatoes › French Fries: This segment targets consumers who have purchased crinkle cut french fries, a popular potato product characterized by its wavy, ridged edges that provide extra surface area for crispiness and sauce retention. Applicable use cases include targeting families for easy weeknight meal solutions, marketing for barbecue or party planning as a side for burgers and hot dogs, and cross-selling with condiments such as ketchup, mustard, or specialty dipping sauces. The lookback window for this segment is the last seven days.
Seasoned French Fried Potatoes CPG Weekly Transactions › Prepared Foods › Potatoes › French Fries: This segment targets consumers who have purchased seasoned French fried potatoes, which are prepared potato strips typically seasoned with a blend of savory spices like paprika, garlic, and onion to enhance their flavor. Applicable use cases include marketing to families for easy weeknight dinners, promoting pairings with burgers and sandwiches, or targeting shoppers looking for flavorful appetizers for social gatherings. The lookback window for this segment is the last seven days.
Hash Brown Patties CPG Weekly Transactions › Prepared Foods › Potatoes › Hash Browns: This segment targets consumers who have purchased hash brown patties, which are convenient, pre-formed potato cakes made from shredded potatoes that are seasoned and cooked until golden and crispy. Applicable use cases include targeting busy households for quick morning meal solutions, marketing to families for weekend brunch preparation, and cross-selling with other breakfast proteins or condiments. The lookback window for this segment is the last seven days.
Shredded Hash Browns CPG Weekly Transactions › Prepared Foods › Potatoes › Hash Browns: This segment targets consumers who have purchased shredded hash browns, a classic breakfast staple made from grated potatoes that are typically fried until golden and crisp. Applicable use cases include promoting complementary breakfast items like eggs, bacon, and sausages, cross-selling condiments such as ketchup or hot sauce, and targeting busy households looking for quick and easy meal solutions. The lookback window for this segment is the last seven days.
Sushi Rolls CPG Weekly Transactions › Prepared Foods › Prepared Sushi: This segment targets consumers who have purchased prepared sushi rolls, which are ready-to-eat Japanese-style dishes typically consisting of vinegared rice combined with various ingredients such as seafood, vegetables, and seaweed. Applicable use cases include targeting busy professionals looking for quick lunch solutions, marketing to health-conscious consumers seeking fresh alternatives to traditional fast food, and cross-selling with Japanese-inspired beverages or sides like ginger and wasabi. The lookback window for this segment is the last seven days.
Creamy Chicken Ramen Noodle Soup CPG Weekly Transactions › Prepared Foods › Ramen: This segment targets consumers who have purchased Creamy Chicken Ramen Noodle Soup, a quick-preparation instant meal featuring wheat noodles and a savory, cream-enhanced chicken broth. Applicable use cases include targeting students and busy professionals for convenient lunch or late-night meal options, promoting bulk pantry stocking, or cross-selling complementary additions like frozen vegetables, eggs, or hot sauce to elevate the dish. The lookback window for this segment is the last seven days.
Ramen Noodle Soup Beef Flavor CPG Weekly Transactions › Prepared Foods › Ramen: This segment targets consumers who have purchased Ramen Noodle Soup Beef Flavor, a convenient and quick-to-prepare instant noodle dish featuring a savory beef-flavored seasoning. Applicable use cases include driving brand repeat purchases, cross-promoting other instant meal varieties, or targeting value-conscious consumers. The lookback window for this segment is the last seven days.
Cheddar Broccoli Rice Sides CPG Weekly Transactions › Prepared Foods › Rice: This segment targets consumers who have purchased Cheddar Broccoli Rice Sides, a convenient and flavorful prepared side dish that combines long grain rice with a creamy cheddar cheese sauce and broccoli florets. Applicable use cases include marketing to busy families looking for easy weeknight meal components, promoting as a side dish for grilled proteins like chicken or fish, and targeting budget-conscious shoppers seeking shelf-stable pantry staples. The lookback window for this segment is the last seven days.
Peanut Butter and Grape Jelly Sandwich CPG Weekly Transactions › Prepared Foods › Sandwiches: This segment targets consumers who have purchased pre-made peanut butter and grape jelly sandwiches, a classic and convenient prepared food item featuring the iconic combination of creamy or crunchy peanut butter and sweet grape jelly on bread. Applicable use cases include targeting parents for easy school lunch solutions, marketing to busy professionals seeking on-the-go snack options, and cross-selling with complementary items like milk, fruit cups, or chips. The lookback window for this segment is the last seven days.
Chicken Sandwich CPG Weekly Transactions › Prepared Foods › Sandwiches › Chicken: This segment targets consumers who have purchased a chicken sandwich, a popular prepared food item consisting of a seasoned or breaded chicken breast or patty served on a bun or bread, often accompanied by toppings like lettuce, pickles, and mayo. Applicable use cases include promoting quick-service restaurant alternatives, marketing convenient lunch or dinner solutions for busy professionals and students, and cross-selling with side dishes like fries or carbonated beverages. The lookback window for this segment is the last seven days.
Taco Dinner Kit CPG Weekly Transactions › Prepared Foods › Shelf Stable Meal Kit › Taco Meal Kit: This segment targets consumers who have purchased Taco Dinner Kits, which are convenient, shelf-stable meal kits typically including taco shells or tortillas, seasoning packets, and sauce. Applicable use cases include promoting fresh ingredients like ground beef, shredded cheese, and produce, targeting families for themed dinner nights like Taco Tuesday, or cross-selling complementary side dishes and appetizers. The lookback window for this segment is the last seven days.
Hash Browns CPG Weekly Transactions › Prepared Foods › Sides - Hash Browns: This segment targets consumers who have recently purchased frozen hash brown products, including shredded hash brown patties, rounds, and cubed hash browns used as a breakfast or meal side dish. Use cases include promoting hash brown brands to frozen breakfast buyers and home cooks, advertising potato side dish products to consumers seeking convenient breakfast options, and reaching households that regularly purchase frozen potato products for morning meal preparation. The lookback window for this segment is the last seven days.
Original Baked Beans CPG Weekly Transactions › Prepared Foods › Sides › Beans: This segment targets consumers who have purchased Original Baked Beans, a classic prepared side dish consisting of navy beans slow-cooked in a savory sauce typically flavored with molasses, brown sugar, and a blend of spices. Applicable use cases include targeting shoppers planning outdoor barbecues, summer cookouts, or holiday gatherings, as well as marketing to busy households seeking quick, protein-rich side dishes for family dinners. The lookback window for this segment is the last seven days.
Traditional Refried Beans CPG Weekly Transactions › Prepared Foods › Sides › Beans: This segment targets consumers who have purchased traditional refried beans, a popular prepared side dish made from cooked, mashed, and seasoned beans—typically pinto beans. Applicable use cases include targeting shoppers for taco night promotions, marketing to families for quick and easy meal solutions, and cross-selling with complementary items such as tortillas, salsa, shredded cheese, and Mexican-style rice. The lookback window for this segment is the last seven days.
Ramen CPG Weekly Transactions › Prepared Foods › Soup - Instant Soups: This segment targets consumers who have purchased instant ramen soups, which are precooked and dried noodle blocks typically sold with flavoring packets for quick preparation. Applicable use cases include marketing to busy professionals or students seeking rapid meal options, targeting health-conscious consumers with high-protein or air-dried varieties, and cross-selling with fresh toppings like eggs, vegetables, or proteins to elevate the dish. The lookback window for this segment is the last seven days.
Chicken Noodle Soup CPG Weekly Transactions › Prepared Foods › Soup › Condensed: This segment targets consumers who have purchased condensed chicken noodle soup, a classic shelf-stable comfort food made with chicken, broth, and noodles that requires the addition of water or milk to prepare. Applicable use cases include promoting quick meal solutions for busy families, targeting households during the cold and flu season, or cross-selling with crackers and sandwiches for a complete lunch. The lookback window for this segment is the last seven days.
Cream Of Chicken Condensed Soup CPG Weekly Transactions › Prepared Foods › Soup › Condensed: This segment targets consumers who have purchased cream of chicken condensed soup, a versatile pantry staple used as a base for casseroles, sauces, and various home-cooked meals. Applicable use cases include targeting home cooks for seasonal comfort food campaigns, marketing to busy families for quick meal solutions, and cross-selling with fresh poultry or pantry basics. The lookback window for this segment is the last seven days.
Cream Of Mushroom Condensed Soup CPG Weekly Transactions › Prepared Foods › Soup › Condensed: This segment targets consumers who have purchased Cream of Mushroom Condensed Soup, a creamy, savory canned soup that serves as both a standalone meal and a versatile cooking ingredient. Applicable use cases include targeting home cooks for meal preparation, promoting comfort food recipes during colder months, and cross-selling with complementary items such as green beans, fried onions, or pasta. The lookback window for this segment is the last seven days.
Broccoli Cheddar Soup CPG Weekly Transactions › Prepared Foods › Soup › Ready To Eat: This segment targets consumers who have purchased Broccoli Cheddar Soup, a popular ready-to-eat prepared food consisting of a rich, creamy base blended with tender broccoli florets and sharp cheddar cheese. Applicable use cases include promoting bakery items like sourdough bread bowls or crackers, driving seasonal campaigns during colder months, and targeting busy professionals or families looking for high-quality, heat-and-eat options. The lookback window for this segment is the last seven days.
Chicken Noodle Soup CPG Weekly Transactions › Prepared Foods › Soup › Ready To Eat: This segment targets consumers who have purchased chicken noodle soup, a classic and convenient ready-to-eat prepared food consisting of chicken, broth, and noodles, often supplemented with vegetables like carrots and celery. Applicable use cases include targeting busy individuals looking for easy meal solutions, marketing to households during winter months for seasonal promotions, and cross-selling with crackers, bread, or health-related items like tea and tissues. The lookback window for this segment is the last seven days.
Blueberry Waffles CPG Weekly Transactions › Prepared Foods › Waffle › Regular: This segment targets consumers who have purchased Blueberry Waffles, which are convenient, frozen breakfast staples infused with blueberry flavor or real blueberries and designed to be quickly prepared in a toaster or oven. Applicable use cases include targeting busy households for rapid weekday breakfast solutions, marketing to blueberry enthusiasts for flavored specialty items, and cross-selling complementary products such as maple syrup, whipped cream, or fresh berries. The lookback window for this segment is the last seven days.
Frozen Waffles CPG Weekly Transactions › Prepared Foods › Waffle › Regular: This segment targets consumers who have purchased frozen waffles, which are pre-cooked, leavened batter cakes characterized by their signature grid pattern and designed to be quickly reheated in a toaster or oven. Applicable use cases include targeting busy families for quick morning meal solutions, promoting complementary products such as maple syrup or frozen fruit, and marketing to consumers looking for versatile snack or dessert bases. The lookback window for this segment is the last seven days.
Hot Dogs Brats - Beef Franks Wieners CPG Weekly Transactions › Processed Meat: This segment targets consumers who have purchased beef franks and wieners, which are flavorful sausages made from beef that are typically seasoned, precooked, and ready to be grilled or boiled. Applicable use cases include promoting complementary products like hot dog buns and condiments for backyard barbecues, marketing quick meal solutions to busy families, and targeting shoppers preparing for sporting events or holiday celebrations. The lookback window for this segment is the last seven days.
Hot Dogs Brats - Bratwurst CPG Weekly Transactions › Processed Meat: This segment targets consumers who have purchased bratwurst, a traditional German-style sausage typically made from finely minced pork, beef, or veal and seasoned with herbs like marjoram, nutmeg, and ginger. Applicable use cases include targeting shoppers for backyard barbecues, tailgating events, and seasonal celebrations, or marketing to consumers interested in premium, authentic deli meats for easy home meals. The lookback window for this segment is the last seven days.
Hot Dogs Brats - Pork Sausages CPG Weekly Transactions › Processed Meat: This segment targets consumers who have purchased hot dogs, bratwurst, and pork-based smoked sausages, which are versatile, pre-cooked meat products often featuring a blend of pork, beef, or veal and seasoned with spices like garlic, marjoram, and nutmeg. Applicable use cases include targeting families for easy weeknight dinners, marketing to sports fans for tailgating and backyard barbecues, and cross-selling with complementary items such as buns, condiments, sauerkraut, and peppers. The lookback window for this segment is the last seven days.
Cooked Bacon CPG Weekly Transactions › Processed Meat › Bacon: This segment targets consumers who have recently purchased fully cooked bacon products, including pre-cooked bacon strips and crumbles that require minimal preparation, saving cooking time. Use cases include promoting fully cooked bacon brands to busy households seeking quick breakfast protein, advertising pre-cooked bacon to consumers who use bacon as a topping for salads, sandwiches, and baked potatoes, and reaching households that regularly purchase convenient protein additions for meals. The lookback window for this segment is the last seven days.
Pork CPG Weekly Transactions › Processed Meat › Bacon: This segment targets consumers who have purchased bacon, a popular salt-cured processed meat product typically derived from pork belly or back cuts. Applicable use cases include targeting breakfast enthusiasts for morning meal campaigns, marketing to home cooks for recipe-based promotions, and cross-selling with complementary items like eggs, bread, or burgers for weekend grilling and social gatherings. The lookback window for this segment is the last seven days.
Hickory Smoked Bacon CPG Weekly Transactions › Processed Meat › Bacon › Pork: This segment targets consumers who have purchased Hickory Smoked Bacon, a popular pork product known for its rich, savory flavor and distinctive smoky aroma achieved through natural wood smoking processes. Applicable use cases include targeting breakfast enthusiasts for morning meal solutions, marketing to home cooks for recipe-based promotions, and cross-selling with complementary items like eggs, bread, or burger supplies. The lookback window for this segment is the last seven days.
Sliced Bacon CPG Weekly Transactions › Processed Meat › Bacon › Pork: This segment targets consumers who have purchased sliced bacon, a popular processed pork product that is typically cured and thinly sliced. Applicable use cases include targeting households for breakfast-themed promotions, cross-selling with complementary items like eggs or bread, and marketing for weekend brunch or holiday meal planning. The lookback window for this segment is the last seven days.
Breakfast Sausage Links CPG Weekly Transactions › Processed Meat › Breakfast Sausage: This segment targets consumers who have purchased sausage links, which are a popular breakfast protein made from ground meat—typically pork, turkey, or chicken—seasoned with herbs and spices and encased in a cylindrical shape. Applicable use cases include targeting breakfast enthusiasts for weekend brunch campaigns, marketing to busy parents for easy weekday morning meal solutions, or cross-selling with complementary items like maple syrup and breakfast mixes. The lookback window for this segment is the last seven days.
Breakfast Sausage Patties CPG Weekly Transactions › Processed Meat › Breakfast Sausage: This segment targets consumers who have recently purchased breakfast sausage patties, including pre-formed pork, turkey, and chicken sausage patties for stovetop or microwave cooking. Use cases include promoting breakfast sausage brands to households with regular breakfast routines, advertising turkey and chicken sausage patties to health-conscious breakfast eaters, and reaching consumers who purchase processed breakfast meat items frequently. The lookback window for this segment is the last seven days.
Breakfast Sausage Rolls CPG Weekly Transactions › Processed Meat › Breakfast Sausage: This segment targets consumers who have recently purchased breakfast sausage rolls, including uncooked pork sausage rolls used to make homemade sausage patties and links for breakfast preparation. Use cases include promoting breakfast sausage roll brands to home cooks who make fresh-cooked breakfast regularly, advertising sausage roll products to consumers who prefer to control their own sausage seasoning and preparation, and reaching households with regular breakfast sausage consumption. The lookback window for this segment is the last seven days.
Original Premium Sausage Roll CPG Weekly Transactions › Processed Meat › Dinner Sausage: This segment targets consumers who have purchased Original Premium Sausage Rolls, a savory processed meat product consisting of seasoned sausage meat wrapped in a flaky pastry. Applicable use cases include promoting them as a convenient lunchbox addition, marketing for game day or social gathering platters, and cross-selling with condiments like mustard or ketchup. The lookback window for this segment is the last seven days.
Smoked Sausage Rope CPG Weekly Transactions › Processed Meat › Dinner Sausage: This segment targets consumers who have purchased smoked sausage ropes, which are flavorful, fully cooked processed meats typically made from premium cuts of pork, beef, or chicken and seasoned with a blend of garlic and spices. Applicable use cases include targeting home cooks for quick weeknight meals like stir-fries, pastas, or casseroles, marketing to outdoor enthusiasts for grilling and backyard BBQs, and cross-selling with breakfast staples or appetizer ingredients like cheese and crackers. The lookback window for this segment is the last seven days.
Vienna Sausage CPG Weekly Transactions › Processed Meat › Dinner Sausage: This segment targets consumers who have purchased Vienna sausages, which are small, open-ended, canned sausages typically made from finely ground pork, beef, or chicken and seasoned with a mild blend of spices. Applicable use cases include targeting budget-conscious shoppers for pantry stocking, marketing to outdoor enthusiasts for easy-to-carry camping and hiking snacks, and cross-selling with crackers, mustard, or canned beans. The lookback window for this segment is the last seven days.
Polska Kielbasa Smoked Sausage Rope CPG Weekly Transactions › Processed Meat › Dinner Sausage › Polish Kielbasa: This segment targets consumers who have purchased Polska Kielbasa Smoked Sausage Rope, a traditionally seasoned and smoked Polish-style sausage known for its savory flavor and distinct U-shaped rope format. Applicable use cases include marketing to families for convenient weeknight meal solutions, promoting outdoor grilling and barbecue events, and cross-selling with complementary items like sauerkraut, peppers, onions, or pierogis. The lookback window for this segment is the last seven days.
Meat Blend CPG Weekly Transactions › Processed Meat › Frankfurter: This segment targets consumers who have recently purchased meat blend frankfurters and hot dogs, which combine various meat types into a classic American hot dog format. Use cases include promoting hot dog brands to grilling and cookout enthusiasts, advertising frankfurter products during summer and sports seasons, and reaching households that purchase processed meat products for quick meals. The lookback window for this segment is the last seven days.
Beef Franks CPG Weekly Transactions › Processed Meat › Frankfurter › Beef: This segment targets consumers who have purchased beef franks, which are flavorful, pre-cooked sausages made specifically from beef and seasoned with a distinct blend of spices. Applicable use cases include targeting households for summer grilling promotions, marketing to busy parents looking for easy dinner solutions, and cross-selling with complementary products such as buns, condiments, and side dishes. The lookback window for this segment is the last seven days.
Meat Blend CPG Weekly Transactions › Processed Meat › Hot Dogs Brats - Other Franks Wieners: This segment targets consumers who have purchased meat blend hot dogs and franks, which are versatile processed meat products typically made from a combination of beef, pork, and poultry. Applicable use cases include targeting families for easy weeknight dinners, promoting grilling essentials for outdoor events and holidays, and cross-selling with complementary products like buns, condiments, and side dishes. The lookback window for this segment is the last seven days.
Vegetables CPG Weekly Transactions › Produce: This segment targets consumers who have purchased a variety of fresh vegetables, which are essential, nutrient-dense plant-based foods used in a wide range of culinary applications from salads to side dishes and main courses. Applicable use cases include targeting health-conscious individuals for wellness campaigns, marketing to home cooks for seasonal recipe promotions, and cross-selling with complementary items like salad dressings, cooking oils, or fresh proteins. The lookback window for this segment is the last seven days.
Regular CPG Weekly Transactions › Produce › Fresh Fruit: This segment targets consumers who have recently purchased packaged fresh fruit varieties including seasonal and year-round options across a broad assortment of fruit types. Use cases include promoting fresh produce brands to health-conscious shoppers and families with high fruit consumption, advertising packaged fruit options to consumers seeking convenient healthy snacks, and reaching households that regularly purchase a diverse assortment of fresh fruits as part of their weekly grocery routine. The lookback window for this segment is the last seven days.
Roma Tomatoes CPG Weekly Transactions › Produce › Fruits: This segment targets consumers who have purchased Roma Tomatoes, which are a variety of plum tomato known for their slender, firm shape and meaty texture with fewer seeds and lower moisture content than other varieties. Applicable use cases include targeting home cooks for sauce-making and canning projects, marketing to shoppers for fresh salsa or bruschetta preparation, and cross-selling with complementary items like fresh basil, garlic, and pasta. The lookback window for this segment is the last seven days.
Refrigerated Dough CPG Weekly Transactions › Refrigerated: This segment targets consumers who have purchased refrigerated dough products, including biscuits, crescent rolls, cookie dough, pizza crust, and cinnamon rolls. Applicable use cases include driving brand loyalty for staple breakfast or dinner items, promoting seasonal baking kits, and cross-selling complementary products like pizza toppings, spreads, or dessert fillings. The lookback window for this segment is the last seven days.
Refrigerated Meals CPG Weekly Transactions › Refrigerated: This segment targets consumers who have purchased refrigerated meals, which are pre-packaged, ready-to-eat or ready-to-heat meal solutions found in the refrigerated section, offering a fresh alternative to shelf-stable or frozen options. Applicable use cases include targeting busy professionals for quick lunch solutions, marketing to time-constrained families for easy weeknight dinners, and cross-selling with beverages or snack items. The lookback window for this segment is the last seven days.
Cola CPG Weekly Transactions › Regular Soft Drinks › Soda: This segment targets consumers who have recently purchased cola-flavored sodas, including Coca-Cola, Pepsi, and store-brand cola carbonated soft drinks. Use cases include promoting cola soda brands to regular soft drink consumers, advertising cola flavors and new cola varieties to established soda drinkers, and reaching households with frequent carbonated soda purchases. The lookback window for this segment is the last seven days.
Lemon Lime CPG Weekly Transactions › Regular Soft Drinks › Soda: This segment targets consumers who have recently purchased lemon-lime flavored cola and soda products, including Sprite and 7UP style carbonated soft drinks in the regular soft drinks category. Use cases include promoting lemon-lime soda brands to consumers who prefer lighter citrus carbonated beverages, advertising lemon-lime sodas as a mixer and refreshment drink, and reaching regular soft drink consumers who favor citrus over cola flavors. The lookback window for this segment is the last seven days.
Hamburger Buns CPG Weekly Transactions › Rolls and Buns › Buns: This segment targets consumers who have purchased Hamburger Buns, which are soft, round bread rolls specifically designed to hold hamburger patties and various toppings. Applicable use cases include targeting shoppers for summer grilling season and holiday weekend promotions, marketing to families for easy weeknight dinner solutions, and cross-selling with ground beef, plant-based patties, condiments, and deli cheeses. The lookback window for this segment is the last seven days.
Hot Dog Buns CPG Weekly Transactions › Rolls and Buns › Buns: This segment targets consumers who have purchased hot dog buns, which are soft, elongated rolls specifically designed to hold sausages or frankfurters. Applicable use cases include promoting various types of sausages, frankfurters, and bratwursts, as well as condiments like mustard, ketchup, and relish. This segment is also ideal for marketing summer grilling supplies, outdoor party essentials, and side dishes like potato chips or coleslaw. The lookback window for this segment is the last seven days.
White Hot Dog Buns CPG Weekly Transactions › Rolls and Buns › Buns › Hot Dog Buns: This segment targets consumers who have purchased white hot dog buns, which are soft, pillowy rolls specifically shaped to hold frankfurters and other sausages. Applicable use cases include targeting shoppers for summer grilling promotions, marketing to families during peak holiday weekends like the Fourth of July or Memorial Day, and cross-selling with condiments, meats, and side dishes like potato chips. The lookback window for this segment is the last seven days.
Hawaiian Roll Dinner CPG Weekly Transactions › Rolls and Buns › Dinner Rolls: This segment targets consumers who have purchased Hawaiian Roll Dinner rolls, which are soft, fluffy dinner rolls characterized by their signature hint of sweetness. Applicable use cases include targeting shoppers planning for holiday dinners or social events, marketing to consumers interested in making sliders or mini-sandwiches, and cross-selling with deli meats, cheeses, or barbecue essentials. The lookback window for this segment is the last seven days.
Sweet Rolls CPG Weekly Transactions › Rolls and Buns › Dinner Rolls: This segment targets consumers who have purchased sweet rolls, which are soft, pillowy dinner rolls often enriched with honey, sugar, or fruit juices to create a distinctively sweet and buttery flavor profile. Applicable use cases include promoting holiday meal essentials, marketing ingredients for party appetizers, or driving brand loyalty for premium bakery products during weekly grocery trips. The lookback window for this segment is the last seven days.
Italian Dressing CPG Weekly Transactions › Salad Dressing › Italian › Oil Style: This segment targets consumers who have purchased Italian Dressing, specifically oil-style varieties, which are flavorful vinaigrettes typically made with a blend of oil, vinegar, herbs, and spices like garlic and oregano. Applicable use cases include promoting it as a marinade for grilled meats and vegetables, marketing to home cooks for quick meal preparation, and cross-selling with fresh produce or dried pasta. The lookback window for this segment is the last seven days.
Creamy CPG Weekly Transactions › Salad Dressing › Ranch: This segment targets consumers who have recently purchased creamy ranch salad dressing, one of the most popular dressing varieties in U.S. households. Use cases include promoting ranch dressing brands to salad consumers and dip enthusiasts, advertising ranch as a condiment alongside pizza and vegetable snack purchases, and reaching households with high condiment and dressing consumption. The lookback window for this segment is the last seven days.
Creamy CPG Weekly Transactions › Salad Dressing › Salad Dressing - Ranch: This segment targets consumers who have purchased creamy ranch salad dressing, a popular and versatile condiment known for its rich blend of buttermilk, garlic, onion, and herbs. Applicable use cases include targeting families for meal planning, promoting snack-time pairings, and driving sales during sporting events or holiday gatherings. The lookback window for this segment is the last seven days.
Nuts Snacks - Flavored Popcorn (Popped) CPG Weekly Transactions › Salty Snacks: This segment targets consumers who have purchased flavored popped popcorn, a ready-to-eat salty snack that comes in various savory and sweet seasonings such as white cheddar, caramel, or kettle corn. Applicable use cases include promoting new flavor launches, targeting households for family entertainment campaigns, and cross-selling with beverages or other party snacks. The lookback window for this segment is the last seven days.
Nuts Snacks - Popcorn (Popped) CPG Weekly Transactions › Salty Snacks: This segment targets consumers who have purchased popped popcorn, a popular light and airy salty snack made from heated corn kernels. Applicable use cases include targeting movie enthusiasts for at-home cinema nights, marketing to parents for school-safe lunchbox snacks, and cross-selling with beverages for social gatherings or parties. The lookback window for this segment is the last seven days.
Snack Mixes CPG Weekly Transactions › Salty Snacks: This segment targets consumers who have purchased snack mixes, which are savory, ready-to-eat blends typically containing items like pretzels, crackers, nuts, and seeds, often seasoned with various spices. Applicable use cases include promoting party-sized packaging for holidays or sporting events, marketing individual-sized packs for school lunches, and cross-selling with beverages such as beer or soda for a complete snacking experience. The lookback window for this segment is the last seven days.
Puff CPG Weekly Transactions › Salty Snacks › Cheese Snacks: This segment targets consumers who have recently purchased cheese puff snacks, including puffed cheese curls, cheese balls, and similar airy, crispy cheese-flavored snacks. Use cases include promoting cheese puff brands to salty snack buyers, advertising new cheese snack flavors to existing puff snack enthusiasts, and reaching households with frequent snack food purchases. The lookback window for this segment is the last seven days.
Crunchy Cheese Flavored Snacks CPG Weekly Transactions › Salty Snacks › Cheese Snacks › Crunchy: This segment targets consumers who have purchased crunchy cheese flavored snacks, which are popular savory snacks made from corn and coated in a bold, cheesy seasoning. Applicable use cases include targeting families for school lunchbox additions or after-school treats, marketing to shoppers planning for social gatherings such as parties and game nights, and cross-selling with complementary beverages or other snack varieties for movie nights. The lookback window for this segment is the last seven days.
Flamin Hot Crunchy Cheese Flavored Snacks CPG Weekly Transactions › Salty Snacks › Cheese Snacks › Crunchy: This segment targets consumers who have purchased Flamin Hot Crunchy Cheese Flavored Snacks, a popular salty snack known for its signature spicy kick and crunchy texture. Applicable use cases include targeting enthusiasts of spicy snack foods, promoting multi-pack options for parties or events, and cross-selling with beverages to balance the heat. The lookback window for this segment is the last seven days.
Crunchy CPG Weekly Transactions › Salty Snacks › Chips Snacks - Other: This segment targets consumers who have purchased miscellaneous crunchy salty snacks, such as pretzels, pita chips, or puffed snacks, that fall outside of primary potato or tortilla chip categories. Applicable use cases include driving brand awareness for new crunchy snack varieties, cross-promoting with dips or beverages, and targeting shoppers during high-consumption periods like sporting events or holidays. The lookback window for this segment is the last seven days.
Multigrain Snack CPG Weekly Transactions › Salty Snacks › Chips Snacks - Other: This segment targets consumers who have purchased multigrain snacks, which are savory chips or crackers made from a blend of diverse grains such as corn, oats, wheat, and barley. Applicable use cases include targeting health-conscious snackers, promoting school lunchbox additions, or cross-selling with dips like hummus and salsa. The lookback window for this segment is the last seven days.
Onion Snack CPG Weekly Transactions › Salty Snacks › Chips Snacks - Other: This segment targets consumers who have purchased onion-flavored snacks, such as onion rings or onion-flavored crisps, categorized under miscellaneous salty snacks. Applicable use cases include targeting snack enthusiasts for parties and social gatherings, marketing to individuals seeking flavorful alternatives to traditional potato chips, and cross-selling with dips or beverages. The lookback window for this segment is the last seven days.
Regular CPG Weekly Transactions › Salty Snacks › Chips Snacks - Other: This segment targets consumers who have purchased miscellaneous regular salty snacks, such as pretzels, popcorn, meat snacks, or extruded and puffed products, that do not fall into the primary potato or tortilla chip categories. Applicable use cases include promoting variety packs for family gatherings, targeting health-conscious shoppers with baked or low-sodium alternatives, and cross-selling with beverages for social events or road trips. The lookback window for this segment is the last seven days.
Vegetable Based Salty Snacks CPG Weekly Transactions › Salty Snacks › Chips Snacks - Other: This segment targets consumers who have purchased vegetable-based salty snacks, which include crunchy, savory items made from ingredients like kale, chickpeas, beets, or peas as alternatives to traditional potato or corn chips. Applicable use cases include promoting new flavor innovations in the "better-for-you" snack category, targeting parents for school lunchbox alternatives, or cross-selling with healthy dips like hummus. The lookback window for this segment is the last seven days.
Baked CPG Weekly Transactions › Salty Snacks › Chips Snacks - Potato Chips Potato Snacks: This segment targets consumers who have purchased baked potato chips, which are a healthier alternative to traditional deep-fried chips, featuring a crunchy texture and significantly lower fat content. Applicable use cases include promoting new healthy snack alternatives, cross-selling with dips or healthy deli items, and targeting shoppers interested in wellness and mindful snacking. The lookback window for this segment is the last seven days.
Crisp CPG Weekly Transactions › Salty Snacks › Chips Snacks - Potato Chips Potato Snacks: This segment targets consumers who have purchased potato chips and potato snacks in a crisp format, which are thin, crunchy slices of potato or potato-based dough that are fried or baked and typically seasoned with salt or various flavors. Applicable use cases include promoting new flavor innovations to salty snack lovers, marketing variety packs for family events or school lunches, and cross-selling with dips, sandwiches, or soft drinks. The lookback window for this segment is the last seven days.
Kettle CPG Weekly Transactions › Salty Snacks › Chips Snacks - Potato Chips Potato Snacks: This segment targets consumers who have purchased kettle-cooked potato chips, which are sliced potatoes fried in small batches to create a thicker, crunchier texture often perceived as a premium or artisanal snack alternative. Applicable use cases include targeting foodies and millennials interested in gourmet flavors, promoting high-quality snack pairings for social gatherings, and marketing to health-conscious shoppers seeking snacks with perceived artisanal benefits. The lookback window for this segment is the last seven days.
Regular CPG Weekly Transactions › Salty Snacks › Chips Snacks - Potato Chips Potato Snacks: This segment targets consumers who have purchased regular potato chips and potato snacks, which are thinly sliced or reshaped potatoes that are deep-fried or baked until crunchy and typically seasoned with salt. Applicable use cases include promoting new flavor profiles to snack enthusiasts, advertising multipacks for family events or parties, and cross-selling with dips, sandwiches, or beverages. The lookback window for this segment is the last seven days.
Filled CPG Weekly Transactions › Salty Snacks › Chips Snacks - Pretzels: This segment targets consumers who have purchased filled pretzels, which are crunchy pretzel nuggets typically stuffed with savory centers like peanut butter or cheese. Applicable use cases include promoting new flavor launches, targeting shoppers for lunchbox or office snacks, and cross-selling with beverages for social events. The lookback window for this segment is the last seven days.
Piece CPG Weekly Transactions › Salty Snacks › Chips Snacks - Pretzels: This segment targets consumers who have purchased pretzel pieces or nuggets, which are bite-sized, crunchy baked snacks typically seasoned with salt. Applicable use cases include promoting new flavor innovations, marketing multipacks for school or work lunches, and cross-selling with complementary dips like mustard, cheese, or hummus. The lookback window for this segment is the last seven days.
Twist CPG Weekly Transactions › Salty Snacks › Chips Snacks - Pretzels: This segment targets consumers who have purchased twist-shaped pretzels, a classic salty snack known for its distinctive knotted shape and crunchy texture. Applicable use cases include promoting pretzel brands, cross-selling with dips like hummus or mustard, and targeting shoppers for school lunches or party platters. The lookback window for this segment is the last seven days.
Regular CPG Weekly Transactions › Salty Snacks › Chips Snacks - Tortilla Corn Chips: This segment targets consumers who have purchased regular tortilla and corn chips, which are popular salty snacks made from corn masa and often enjoyed with dips or as a base for dishes like nachos. Applicable use cases include promoting complementary products like salsa, guacamole, or cheese dips, and targeting shoppers for game day events, parties, or family snacking occasions. The lookback window for this segment is the last seven days.
Remaining Process CPG Weekly Transactions › Salty Snacks › Chips Snacks - Tortilla Corn Chips: This segment targets consumers who have purchased tortilla and corn chips categorized under Remaining Process, which typically includes specialty or alternative processing methods beyond standard frying or baking. Applicable use cases include promoting complementary products, targeting shoppers for social gatherings and parties, or driving brand loyalty for niche snack brands. The lookback window for this segment is the last seven days.
Regular CPG Weekly Transactions › Salty Snacks › Corn Chips: This segment targets consumers who have purchased regular corn chips, which are crunchy salty snacks typically made from corn masa that has been fried or baked. Applicable use cases include promoting complementary products like salsas, bean dips, or nacho cheese, and targeting shoppers for social gatherings or game day events. The lookback window for this segment is the last seven days.
Flamin Hot Fries CPG Weekly Transactions › Salty Snacks › Corn Chips › Regular: This segment targets consumers who have purchased Flamin Hot Fries, which are spicy, corn-based snacks known for their signature heat and crunchy, fry-like texture. Applicable use cases include driving brand loyalty for spicy snack lines, promoting complementary cooling beverages like soft drinks or dairy products, and targeting younger demographics for convenience-based snacking. The lookback window for this segment is the last seven days.
Fritos Chili Cheese Corn Chips CPG Weekly Transactions › Salty Snacks › Corn Chips › Regular: This segment targets consumers who have purchased Fritos Chili Cheese Corn Chips, a popular savory snack known for its iconic crunch and bold, spicy seasoning that combines the flavors of chili and cheddar cheese. Applicable use cases include promoting complementary products like dips or canned chili, targeting shoppers for casual social gatherings and game day events, and driving brand loyalty through targeted discounts. The lookback window for this segment is the last seven days.
Scoops Corn Chips CPG Weekly Transactions › Salty Snacks › Corn Chips › Regular: This segment targets consumers who have purchased Scoops Corn Chips, a popular variety of regular corn chips shaped like small bowls or scoops to easily hold dips and salsas. Applicable use cases include targeting hosts for party-related promotions, marketing alongside dips, salsas, and appetizers, and running seasonal campaigns for sports viewing events or family gatherings. The lookback window for this segment is the last seven days.
Regular CPG Weekly Transactions › Salty Snacks › Corn Kernel Snacks: This segment targets consumers who have purchased regular corn kernel snacks, which are crunchy, toasted or fried corn kernels often seasoned with salt or various savory flavors. Applicable use cases include promoting new flavor varieties, targeting fans of salty and savory snacks for trial, and cross-selling with beverages or other portable snack items for travel or outdoor activities. The lookback window for this segment is the last seven days.
Stick CPG Weekly Transactions › Salty Snacks › Meat Snack: This segment targets consumers who have recently purchased meat snack sticks, including beef sticks, turkey sticks, and other savory protein sticks. Use cases include promoting meat stick brands to snack buyers and on-the-go protein consumers, marketing jerky and meat snack varieties to sports fans and hikers, and reaching households with frequent savory snack purchases. The lookback window for this segment is the last seven days.
Microwave Popcorn CPG Weekly Transactions › Salty Snacks › Popcorn › Microwaveable: This segment targets consumers who have purchased microwave popcorn, a convenient salty snack consisting of unpopped corn kernels packaged in a specially designed, self-expanding bag for quick preparation in a microwave oven. Applicable use cases include targeting families for home movie nights, marketing to students and office workers as an easy-to-prepare snack, and cross-selling with home entertainment or beverage products. The lookback window for this segment is the last seven days.
Sweet and Salty Kettle Corn CPG Weekly Transactions › Salty Snacks › Popcorn › Popped Popcorn: This segment targets consumers who have purchased sweet and salty kettle corn, a popular variety of popped popcorn characterized by its balanced blend of sugary and savory seasonings. Applicable use cases include promoting seasonal or limited-edition flavors, advertising it as a perfect companion for movie nights and social gatherings, or cross-selling with refreshing beverages. The lookback window for this segment is the last seven days.
White Cheddar Popcorn CPG Weekly Transactions › Salty Snacks › Popcorn › Popped Popcorn: This segment targets consumers who have purchased white cheddar popcorn, a savory salty snack featuring light and airy popped corn kernels coated in a sharp, creamy white cheddar cheese seasoning. Applicable use cases include promoting movie night snack bundles, targeting shoppers for social gatherings or parties, and cross-selling with complementary items like carbonated beverages or nut mixes. The lookback window for this segment is the last seven days.

Browse by audience type

Browse by vertical

Browse by collection