CPG Weekly Transactions Audience Segments

Great Value French Vanilla Coffee Creamer CPG Weekly Transactions › Creams and Non Dairy Creamer › Liquid Coffee Creamer › French Vanilla: This segment targets consumers who have purchased Great Value French Vanilla Coffee Creamer, a liquid non-dairy creamer known for its sweet and creamy profile with a classic vanilla flavor. Applicable use cases include promoting coffee-related products, driving brand loyalty for value-tier grocery items, and marketing breakfast food pairings like pastries or bagels. The lookback window for this segment is the last seven days.
Sugar Free French Vanilla Coffee Creamer CPG Weekly Transactions › Creams and Non Dairy Creamer › Liquid Coffee Creamer › French Vanilla: This segment targets consumers who have purchased sugar-free French vanilla liquid coffee creamer, a versatile flavor enhancer that provides a smooth, sweet, and aromatic vanilla profile without the added sugar. Applicable use cases include driving brand loyalty for sugar-free product lines, marketing to consumers focused on mindful consumption, and cross-selling with premium coffee or breakfast staples. The lookback window for this segment is the last seven days.
Coffee Mate Original Powdered Coffee Creamer CPG Weekly Transactions › Creams and Non Dairy Creamer › Powdered Coffee Creamer › Unflavored: This segment targets consumers who have purchased Coffee Mate Original Powdered Coffee Creamer, a non-dairy, shelf-stable creamer known for providing a smooth and rich flavor without the need for refrigeration. Applicable use cases include promoting complementary coffee and tea products, cross-selling flavored creamer varieties or sweeteners, and targeting daily coffee drinkers for morning routine or office supply campaigns. The lookback window for this segment is the last seven days.
Butter CPG Weekly Transactions › Dairy: This segment targets consumers who have purchased butter, which is a dairy product made from the fat and protein components of churned cream, commonly used as a spread and a versatile ingredient in cooking and baking. Applicable use cases include targeting home bakers for seasonal baking campaigns, marketing to consumers for everyday meal preparation, and cross-selling with bread, breakfast items, or baking supplies. The lookback window for this segment is the last seven days.
Cheese CPG Weekly Transactions › Dairy: This segment targets consumers who have purchased cheese within the dairy category, encompassing a wide variety of products such as cheddar, mozzarella, parmesan, and specialty artisanal blends. Applicable use cases include targeting home cooks for meal preparation, marketing to families for lunchbox essentials, and cross-selling with crackers, wine, or deli meats for entertaining. The lookback window for this segment is the last seven days.
Cream CPG Weekly Transactions › Dairy: This segment targets consumers who have purchased cream, a high-fat dairy product often used to add richness and texture to a variety of culinary applications. Applicable use cases include targeting coffee enthusiasts for daily creamer needs, marketing to home bakers and chefs for use in desserts and savory sauces, or cross-selling with fresh fruits like strawberries for seasonal treats. The lookback window for this segment is the last seven days.
Eggs CPG Weekly Transactions › Dairy: This segment targets consumers who have purchased eggs within the dairy category, which are versatile kitchen staples and essential protein source used for everything from breakfast meals and salads to complex baking and cooking recipes. Applicable use cases include targeting shoppers for weekly grocery replenishment, marketing to home bakers and breakfast enthusiasts, and cross-selling with complementary items like bacon, bread, and butter. The lookback window for this segment is the last seven days.
Milk CPG Weekly Transactions › Dairy: This segment targets consumers who have purchased milk, a fundamental dairy staple that includes varieties such as whole, reduced-fat, and skim milk. Applicable use cases include targeting households for weekly grocery restocking, marketing to parents for family nutrition, and cross-selling with breakfast items like cereal, granola, or bakery goods. The lookback window for this segment is the last seven days.
Yogurt CPG Weekly Transactions › Dairy: This segment targets consumers who have purchased yogurt, a dairy product made by the bacterial fermentation of milk, which is available in various forms such as Greek, traditional, and drinkable varieties. Applicable use cases include targeting health-conscious individuals for breakfast or snack options, marketing to parents for convenient school lunch additions, and cross-selling with complementary items like granola, honey, or fresh fruit. The lookback window for this segment is the last seven days.
Sour Cream CPG Weekly Transactions › Dairy › Cream: This segment targets consumers who have purchased sour cream, a tangy, fermented dairy product made by adding lactic acid bacteria to dairy cream. Applicable use cases include marketing to home cooks for use as a topping for tacos, baked potatoes, and chili, or as a key ingredient in creamy dips, savory sauces, and baked goods. The lookback window for this segment is the last seven days.
Prepackaged Lunchmeat CPG Weekly Transactions › Deli: This segment targets consumers who have purchased prepackaged lunchmeat, which includes pre-sliced and packaged deli meats like turkey, ham, and roast beef designed for convenience and extended shelf life. Applicable use cases include promoting back-to-school lunchbox essentials, cross-selling with bread and condiments, or targeting busy households for easy weeknight meal preparation. The lookback window for this segment is the last seven days.
Men CPG Weekly Transactions › Deodorant: This segment targets consumers who have recently purchased men's deodorant and antiperspirant products, including stick, gel, spray, and roll-on formats designed for male consumers. Use cases include promoting men's deodorant brands to male grooming product buyers, advertising deodorant products with sport and freshness positioning to active men, and reaching male consumers who regularly purchase personal care and grooming products. The lookback window for this segment is the last seven days.
Antiperspirant Deodorant CPG Weekly Transactions › Deodorant › Antiperspirant and Deodorant › Men: This segment targets male consumers who have purchased antiperspirant deodorant, which is a personal hygiene product specifically formulated to reduce underarm moisture and neutralize body odor. Applicable use cases include targeting consumers for routine grooming refills, promoting high-performance clinical strength options for active individuals, and cross-selling with other men's personal care items like body wash or shaving cream. The lookback window for this segment is the last seven days.
Antiperspirant Deodorant CPG Weekly Transactions › Deodorant › Antiperspirant and Deodorant › Women: This segment targets consumers who have purchased women's antiperspirant deodorant, a personal care product designed to reduce underarm sweat and neutralize body odor with various scents and formulations. Applicable use cases include driving brand loyalty through targeted discounts, promoting new fragrance launches or clinical strength variants, and cross-selling with other personal care items like body wash or razors. The lookback window for this segment is the last seven days.
Regular Fat CPG Weekly Transactions › Dessert Toppings › Whipped Topping: This segment targets consumers who have purchased regular fat whipped topping, a light and airy dessert accompaniment typically made from a blend of cream or vegetable oils, sweeteners, and flavorings. Applicable use cases include promoting complementary dessert items like pies, fresh berries, and hot cocoa mixes, cross-selling baking supplies for seasonal recipe campaigns, and targeting households during holiday or special occasion periods. The lookback window for this segment is the last seven days.
Cakes Snacks - Cheesecake CPG Weekly Transactions › Desserts: This segment targets consumers who have purchased cheesecakes, which are rich, creamy desserts typically featuring a dense layer of soft cheese over a cookie or graham cracker crust, often enhanced with fruit or sweet toppings. Applicable use cases include targeting hosts for dinner parties or special celebrations, marketing to individuals seeking premium indulgent snacks, and cross-selling with complementary items like specialty coffee or fresh berries. The lookback window for this segment is the last seven days.
Dessert Toppings - Other Dessert Toppings CPG Weekly Transactions › Desserts: This segment targets consumers who have purchased miscellaneous dessert toppings, including various syrups, sprinkles, and fruit-based garnishes not classified under primary categories like chocolate or caramel. Applicable use cases include promoting sundae kits for family movie nights, targeting home bakers for seasonal decorating needs, or cross-selling with premium frozen desserts. The lookback window for this segment is the last seven days.
Ice Cream CPG Weekly Transactions › Desserts: This segment targets consumers who have purchased ice cream, a popular frozen dessert typically made from dairy milk or cream and flavored with a sweetener and various spices, fruits, or confections. Applicable use cases include promoting new flavor launches, cross-selling complementary items like dessert toppings, cones, and bowls, or driving sales for seasonal and holiday-themed promotions. The lookback window for this segment is the last seven days.
Ice Cream - Bars CPG Weekly Transactions › Desserts: This segment targets consumers who have purchased ice cream bars, which are portable, handheld frozen desserts typically consisting of ice cream on a stick, often coated in chocolate or featuring various toppings and fillings. Applicable use cases include promoting seasonal summer treats, marketing convenient single-serve desserts for families, and cross-selling with other frozen novelties or party snacks. The lookback window for this segment is the last seven days.
Ice Cream - Ice Pops Juice Bars CPG Weekly Transactions › Desserts: This segment targets consumers who have purchased ice pops and juice bars, categorized as Ice within the desserts category. Applicable use cases include driving sales for seasonal summer refreshments, targeting families for convenient after-school snacks, and cross-selling with other outdoor party or picnic essentials. The lookback window for this segment is the last seven days.
Ice Cream - Sandwiches CPG Weekly Transactions › Desserts: This segment targets consumers who have purchased ice cream sandwiches, a popular frozen dessert featuring a layer of ice cream—typically vanilla or Neapolitan—held between two chocolate wafers, cookies, or biscuits. Applicable use cases include driving brand loyalty for frozen novelty brands, cross-selling with party supplies or other dessert items, and targeting households for seasonal replenishment. The lookback window for this segment is the last seven days.
Ice Cream - With Candy CPG Weekly Transactions › Desserts: This segment targets consumers who have purchased ice cream with candy, which typically consists of creamy ice cream blended with various candy pieces, swirls, or toppings for a more indulgent dessert experience. Applicable use cases include targeting families for treat-oriented marketing, promoting seasonal dessert items, and cross-selling with party supplies or other sweet snacks. The lookback window for this segment is the last seven days.
Milk - Shakes CPG Weekly Transactions › Desserts: This segment targets consumers who have purchased milkshakes in flavors other than the standard varieties, categorized as 'Remaining Flavor' within the desserts category. Applicable use cases include promoting new or limited-edition milkshake flavors, driving brand trial through targeted offers, and cross-selling with complementary dessert items or fast-casual meal pairings. The lookback window for this segment is the last seven days.
Pudding Mousse Custard Flan CPG Weekly Transactions › Desserts: This segment targets consumers who have purchased pudding, mousse, custard, or flan products, which are creamy, chilled desserts available in a variety of flavors such as chocolate, vanilla, and caramel. Applicable use cases include promoting new flavors or seasonal varieties, cross-selling complementary toppings like whipped cream or fresh fruit, and marketing to home bakers looking for convenient dessert components. The lookback window for this segment is the last seven days.
Mini Cupcakes CPG Weekly Transactions › Desserts › Cakes Snacks - Cupcakes: This segment targets consumers who have purchased mini cupcakes, which are bite-sized versions of the classic dessert typically topped with frosting, glazes, or decorative sprinkles. Applicable use cases include promoting party supplies, seasonal bakery items, or cross-selling with beverage categories like milk and coffee. The lookback window for this segment is the last seven days.
Chocolate CPG Weekly Transactions › Desserts › Dessert Toppings - Other Dessert Toppings: This segment targets consumers who have purchased chocolate dessert toppings, such as chocolate syrups, sauces, or shavings, used to enhance the flavor and presentation of various sweets. Applicable use cases include promoting complementary items like premium ice cream or baking mixes, driving sales for seasonal sundae kits, and targeting home bakers for holiday-themed dessert decorating. The lookback window for this segment is the last seven days.
Frozen Novelty Treats CPG Weekly Transactions › Desserts › Frozen Novelty: This segment targets consumers who have recently purchased frozen novelty dessert products, including ice cream novelties, frozen pops, frozen treat bars, and other individually packaged frozen dessert items not classified under a specific subcategory. Use cases include promoting frozen novelty brands to families and dessert shoppers, advertising seasonal and limited-edition frozen treats to warm-weather consumers, and reaching households that regularly purchase a variety of frozen dessert novelty products. The lookback window for this segment is the last seven days.
Chocolate Ice Cream CPG Weekly Transactions › Desserts › Ice Cream: This segment targets consumers who have purchased chocolate ice cream, a classic frozen dessert made from dairy products like milk and cream combined with cocoa and sweeteners. Applicable use cases include promoting new chocolate flavor innovations, cross-selling with dessert toppings such as chocolate syrup or sprinkles, and targeting households for family dessert nights or special celebrations. The lookback window for this segment is the last seven days.
Nondairy CPG Weekly Transactions › Desserts › Ice Cream: This segment targets consumers who have purchased nondairy ice cream products, which are plant-based frozen desserts made with alternative bases such as almond milk, oat milk, coconut milk, or soy milk, catering to lactose-intolerant, vegan, or health-conscious shoppers. Applicable use cases include promoting new nondairy flavors or brands, cross-selling complementary toppings like dairy-free whipped cream or syrups, and reaching consumers interested in plant-based lifestyle products. The lookback window for this segment is the last seven days.
Vanilla Ice Cream CPG Weekly Transactions › Desserts › Ice Cream: This segment targets consumers who have purchased vanilla ice cream, a classic and versatile frozen dessert characterized by its smooth texture and sweet, aromatic flavor derived from vanilla beans or extract. Applicable use cases include targeting families for household treats, promoting seasonal holiday pairings, or cross-selling with toppings such as chocolate syrup, nuts, and fruit. The lookback window for this segment is the last seven days.
Ice Cream CPG Weekly Transactions › Desserts › Ice Cream - With Multiple Types Of Desserts, Candies, Nuts, and Other Treats: This segment targets consumers who have recently purchased premium ice cream products containing multiple dessert types, candies, nuts, and mix-ins, such as loaded ice cream pints from brands like Ben & Jerry's. Use cases include promoting premium ice cream brands to indulgent dessert buyers, advertising specialty mix-in ice cream flavors to adventurous consumers, and reaching households where premium ice cream is a regular grocery purchase. The lookback window for this segment is the last seven days.
Rice Pudding CPG Weekly Transactions › Desserts › Pudding Mousse Custard Flan › Regular Sugar: This segment targets consumers who have purchased rice pudding, a classic creamy dessert made from rice mixed with milk or water and sweetened with sugar, often flavored with ingredients like cinnamon, vanilla, or raisins. Applicable use cases include promoting convenient, ready-to-eat dessert cups, driving brand loyalty for refrigerated dessert brands, or cross-selling with other comfort foods and sweet snacks. The lookback window for this segment is the last seven days.
Bars - Meal Replacement Bars CPG Weekly Transactions › Diet and Nutrition: This segment targets consumers who have purchased meal replacement bars within the diet and nutrition category, which are specially formulated bars designed to provide a balanced ratio of macronutrients and essential vitamins as a substitute for a traditional meal. Applicable use cases include targeting health-conscious shoppers for new product trials, promoting bulk-buy offers for meal planning, or cross-selling with other nutritional supplements. The lookback window for this segment is the last seven days.
Bars - Nutrition Energy Bars CPG Weekly Transactions › Diet and Nutrition: This segment targets consumers who have purchased adult health and nutrition bars, which are functional snack bars formulated to provide specific dietary benefits such as high protein, fiber, or meal replacement options tailored for adult nutritional needs. Applicable use cases include targeting fitness-conscious consumers for post-workout recovery, promoting new nutritional profiles to health-driven shoppers, and marketing convenient meal alternatives to busy professionals. The lookback window for this segment is the last seven days.
Health Nutrition Shakes CPG Weekly Transactions › Diet and Nutrition: This segment targets consumers who have recently purchased health and nutrition shakes, including ready-to-drink meal replacement and nutritional supplement shakes such as Ensure and Boost. Use cases include promoting nutrition shake brands to seniors and adults focused on balanced nutrition, marketing meal replacement shakes to busy professionals and health-conscious consumers, and reaching households where nutritional supplementation is a regular practice. The lookback window for this segment is the last seven days.
Adult Health/Nutrition Bars CPG Weekly Transactions › Diet and Nutrition › Bars - Other Bars: This segment targets consumers who have recently purchased adult health and nutrition bars in the diet and nutrition category, including meal replacement and functional nutrition bars targeting dietary and nutritional goals. Use cases include promoting diet-focused nutrition bar brands to consumers managing calorie intake, marketing high-protein and low-sugar bars to adults pursuing health goals, and reaching consumers who regularly purchase functional food bars. The lookback window for this segment is the last seven days.
Adult Health/Nutrition Bars CPG Weekly Transactions › Diet and Nutrition › Bars - Protein Recovery Bars: This segment targets consumers who have purchased adult health and nutrition bars, specifically protein and recovery bars. Applicable use cases include targeting fitness enthusiasts for post-workout recovery, marketing to busy professionals seeking healthy meal replacements, or driving brand loyalty through promotions on multipacks. The lookback window for this segment is the last seven days.
Adult Health Nutrition Bars CPG Weekly Transactions › Diet and Nutrition › Health Nutrition Bars: This segment targets consumers who have recently purchased adult health and nutrition bars, which are designed to provide balanced nutrition, meal replacement, or supplemental protein for health-focused adults. Use cases include promoting nutrition bar brands to health-conscious adults and athletes, advertising meal replacement bars to busy professionals, and reaching consumers who prioritize functional food products in their diets. The lookback window for this segment is the last seven days.
Dip Salsa - Onion Dip CPG Weekly Transactions › Dips Spreads: This segment targets consumers who have purchased onion dip, a savory and creamy dip typically made with a base of sour cream or cream cheese flavored with minced or powdered onions and spices. Applicable use cases include promoting complementary snack pairings, targeting shoppers for parties and game day events, or driving trials for new dip varieties. The lookback window for this segment is the last seven days.
Dip Salsa - Salsa CPG Weekly Transactions › Dips Spreads: This segment targets consumers who have purchased salsa, a versatile dip or condiment typically made from a base of tomatoes, onions, and peppers. Applicable use cases include promoting snacks for social gatherings, cross-selling with tortilla chips or Mexican meal kits, and suggesting it as a low-calorie topping for grilled meats and eggs. The lookback window for this segment is the last seven days.
Dip Salsa - Sour Cream Dip CPG Weekly Transactions › Dips Spreads: This segment targets consumers who have purchased sour cream dip, a creamy and tangy chilled dip made from a base of cultured cream and often blended with savory seasonings like onion, chive, or ranch. Applicable use cases include driving sales for salty snacks, marketing to hosts for social gatherings or holiday parties, and promoting brand loyalty through seasonal offers. The lookback window for this segment is the last seven days.
Cheese CPG Weekly Transactions › Dips Spreads › Cheese - Dip: This segment targets consumers who have purchased cheese dips, which are savory, creamy spreads or sauces typically made from melted cheese or cheese-flavored bases, such as queso, cheddar, or jalapeño blends. Applicable use cases include promoting complementary items like tortilla chips, pretzels, or fresh vegetables, targeting hosts for social gatherings and sporting events, and driving brand loyalty through seasonal promotions. The lookback window for this segment is the last seven days.
Pepper CPG Weekly Transactions › Dips Spreads › Cheese - Dip: This segment targets consumers who have purchased pepper-flavored cheese dips, which are savory, creamy spreads infused with various types of peppers, such as jalapeños or habaneros, to provide a spicy kick. Applicable use cases include promoting complementary dipping items like tortilla chips, crackers, or fresh vegetables, and targeting shoppers for social gatherings, game day events, or as a flavorful ingredient for home-cooked Mexican-inspired dishes. The lookback window for this segment is the last seven days.
Salsa CPG Weekly Transactions › Dips Spreads › Cheese - Dip: This segment targets consumers who have purchased cheese dips blended with salsa, such as salsa con queso, which are creamy, savory dips often featuring a mix of melted cheese and zesty ingredients like tomatoes, onions, and peppers. Applicable use cases include promoting complementary snacks like tortilla chips and crackers, targeting shoppers for parties and game day events, or marketing quick appetizer solutions for family snacking occasions. The lookback window for this segment is the last seven days.
Avocado Guacamole CPG Weekly Transactions › Dips Spreads › Dips: This segment targets consumers who have recently purchased avocado and guacamole dip products, including fresh, refrigerated, and shelf-stable guacamole dips. Use cases include promoting guacamole brands to Mexican food enthusiasts and snack dip buyers, advertising avocado products alongside tortilla chip and salsa purchases, and reaching consumers who regularly purchase avocado-based dips and condiments. The lookback window for this segment is the last seven days.
Queso Blanco Dip CPG Weekly Transactions › Dips Spreads › Dips › Cheese: This segment targets consumers who have purchased Queso Blanco Dip, a creamy white cheese dip often flavored with green chilies or jalapeños. Applicable use cases include promoting complementary products like tortilla chips and pretzels, targeting shoppers for game day events or social gatherings, and cross-selling with Mexican-style meal components such as tacos and fajitas. The lookback window for this segment is the last seven days.
Jalapeno Cheddar Cheese Dip CPG Weekly Transactions › Dips Spreads › Dips › Pepper: This segment targets consumers who have purchased Jalapeno Cheddar Cheese Dip, a savory and spicy condiment that combines creamy cheddar cheese with the heat of jalapeno peppers. Applicable use cases include targeting hosts planning for game day parties, social gatherings, or movie nights, as well as marketing to snack enthusiasts looking for bold flavor profiles. The lookback window for this segment is the last seven days.
Chunky Mild Salsa CPG Weekly Transactions › Dips Spreads › Dips › Salsa: This segment targets consumers who have purchased chunky mild salsa, a versatile condiment characterized by its thick texture and blend of vine-ripened tomatoes, onions, and mild peppers like jalapeños. Applicable use cases include promoting party appetizers such as chips and dip, marketing as a topping for tacos or nachos, and cross-selling with Mexican-style meal kits or breakfast items like eggs. The lookback window for this segment is the last seven days.
Restaurant Style Salsa CPG Weekly Transactions › Dips Spreads › Dips › Salsa: This segment targets consumers who have purchased restaurant-style salsa, a popular dip characterized by its smooth, blended consistency and fresh flavor profile, typically made with tomatoes, onions, peppers, and cilantro. Applicable use cases include promoting complementary products like tortilla chips, shredded cheese, or avocados for social gatherings, marketing to home cooks as a versatile topping for tacos, grilled meats, and eggs, or driving brand loyalty through seasonal promotions. The lookback window for this segment is the last seven days.
Dish Soap CPG Weekly Transactions › Dish Care: This segment targets consumers who have purchased dish soap, a specialized detergent formulated to remove grease and food residue from kitchenware during hand washing. Applicable use cases include driving brand loyalty, cross-selling with other kitchen cleaning supplies like sponges or drying racks, and promoting seasonal scent launches. The lookback window for this segment is the last seven days.
Dishwasher Pods CPG Weekly Transactions › Dish Care › Auto Dish Detergent › Capsule Tablet Pod: This segment targets consumers who have purchased dishwasher pods, which are convenient, pre-measured doses of concentrated detergent encapsulated in a water-soluble film. Applicable use cases include promoting complementary dish care products like rinse aids and dishwasher cleaners, cross-selling other household cleaning essentials, and targeting households for routine home care replenishment campaigns. The lookback window for this segment is the last seven days.
Fresh Scent CPG Weekly Transactions › Dish Care › Dish Soap: This segment targets consumers who have purchased fresh-scented dish soap, a specialized household detergent designed to effectively cut through grease and remove food residue from dishes and cookware while leaving a crisp, pleasant aroma. Use cases include targeting households for regular kitchen cleaning replenishment, promoting complementary dishware or kitchen gadgets, and marketing to consumers interested in multi-purpose cleaning hacks such as stain removal or outdoor furniture maintenance. The lookback window for this segment is the last seven days.
Cookie Dough CPG Weekly Transactions › Dough and Batter Products: This segment targets consumers who have purchased refrigerated or frozen prepared cookie dough, which is designed for convenient home baking and comes in various flavors like chocolate chip, oatmeal, and sugar. Applicable use cases include targeting families for holiday-themed baking activities, marketing to busy households for quick dessert solutions, and cross-selling with complementary items such as milk or ice cream. The lookback window for this segment is the last seven days.
Sweet Roll Dough CPG Weekly Transactions › Dough and Batter Products › Doughs: This segment targets consumers who have recently purchased sweet roll dough products, including refrigerated cinnamon roll, sweet roll, and similar ready-to-bake dough items. Use cases include promoting sweet roll dough brands to convenience baking consumers, advertising holiday and seasonal sweet roll products to households that enjoy home baking, and reaching consumers who purchase refrigerated dough products for quick breakfast and dessert preparation. The lookback window for this segment is the last seven days.
Buttermilk Biscuits CPG Weekly Transactions › Dough and Batter Products › Doughs › Biscuit Dough: This segment targets consumers who have purchased refrigerated or frozen buttermilk biscuit dough, a versatile kitchen staple used to bake warm, flaky biscuits with a signature tangy flavor. Applicable use cases include promoting complementary products such as jams, honey, and breakfast meats, or targeting busy families looking for quick and easy meal components. The lookback window for this segment is the last seven days.
Chocolate Chip Cookie Dough CPG Weekly Transactions › Dough and Batter Products › Doughs › Cookie Dough: This segment targets consumers who have purchased chocolate chip cookie dough, a refrigerated or frozen prepared dough containing chocolate chips that is ready for baking. Applicable use cases include targeting households for family dessert nights, marketing for seasonal or holiday baking occasions, and cross-selling with complementary products like milk or ice cream. The lookback window for this segment is the last seven days.
Sugar Cookie Dough CPG Weekly Transactions › Dough and Batter Products › Doughs › Cookie Dough: This segment targets consumers who have purchased sugar cookie dough, a convenient, ready-to-bake product used to create sweet, buttery cookies with a crisp edge and soft center. Applicable use cases include targeting families for seasonal holiday baking, promoting to time-pressed consumers seeking a quick dessert solution, or cross-selling with decorating supplies like frosting and sprinkles. The lookback window for this segment is the last seven days.
Crescent Rolls CPG Weekly Transactions › Dough and Batter Products › Doughs › Crescent Dough: This segment targets consumers who have purchased refrigerated crescent rolls, which are versatile, pre-made dough products known for their buttery, flaky texture when baked. Applicable use cases include promoting quick dinner side dishes, marketing to home cooks for appetizer bases like "pigs in a blanket," or highlighting sweet and savory recipe inspirations for holiday gatherings and family meals. The lookback window for this segment is the last seven days.
Cinnamon Rolls CPG Weekly Transactions › Dough and Batter Products › Doughs › Sweet Roll Dough: This segment targets consumers who have purchased refrigerated or frozen cinnamon rolls, which are pre-prepared sweet dough products featuring a cinnamon-sugar filling and a separate or included icing. Applicable use cases include promoting complementary breakfast items like coffee or milk, targeting shoppers for holiday-themed baking occasions, and marketing to families seeking quick brunch or dessert options. The lookback window for this segment is seven days.
Cake Doughnuts CPG Weekly Transactions › Doughnuts › Cakes Snacks - Donuts: This segment targets consumers who have purchased cake doughnuts, which are dense, flavorful pastries made from a cake-like batter and often finished with glazes, sprinkles, or powdered sugar. Applicable use cases include promoting coffee and doughnut pairings, marketing multi-pack options for family breakfasts or office gatherings, and driving trial for new seasonal flavors or bakery-fresh offerings. The lookback window for this segment is the last seven days.
Real Bacon Pieces CPG Weekly Transactions › Dry Salad and Potato Toppings › Bacon Toppings: This segment targets consumers who have purchased Real Bacon Pieces, which are convenient, pre-cooked, and crumbled bacon bits typically used as a savory topping for salads, baked potatoes, soups, and various other dishes. Applicable use cases include targeting home cooks for meal enhancement campaigns, marketing to busy individuals seeking quick flavor additions, and cross-selling with fresh produce or pantry staples like potatoes and salad dressings. The lookback window for this segment is the last seven days.
Seasoned Croutons CPG Weekly Transactions › Dry Salad and Potato Toppings › Croutons: This segment targets consumers who have purchased seasoned croutons, which are small, twice-baked bread cubes flavored with a savory blend of herbs, spices, and often garlic or butter. Use cases include promoting crouton and salad topping brands, driving trial for premium seasoned varieties, and cross-selling with salad dressings, soups, and fresh produce. The lookback window for this segment is the last seven days.
Cage Free Large Brown Eggs CPG Weekly Transactions › Eggs › Chicken Eggs: This segment targets consumers who have purchased Cage Free Large Brown Eggs, which are produced by hens not confined to cages, often appealing to shoppers who prioritize animal welfare and natural farming practices. Applicable use cases include marketing to ethically-conscious consumers, promoting specialty or organic food pairings, and cross-selling with other breakfast essentials like artisanal breads or organic meats. The lookback window for this segment is the last seven days.
Extra Large White Eggs CPG Weekly Transactions › Eggs › Chicken Eggs: This segment targets consumers who have purchased Extra Large White Eggs, which are a premium-sized variety of chicken eggs that provide more volume per egg than standard sizes, making them a preferred choice for substantial meals and specific baking requirements. Applicable use cases include targeting high-volume households for weekly replenishment, marketing to home bakers and culinary enthusiasts who require precise ingredients, and cross-selling with complementary items like bacon, bread, or specialty baking supplies. The lookback window for this segment is the last seven days.
Large White Eggs CPG Weekly Transactions › Eggs › Chicken Eggs: This segment targets consumers who have purchased Large White Eggs, which are versatile and essential kitchen staples used for a wide variety of cooking and baking needs. Applicable use cases include targeting households for weekly grocery replenishment, marketing to home bakers and cooking enthusiasts, and cross-selling with breakfast items like bacon, bread, or hash browns. The lookback window for this segment is the last seven days.
Clover Valley Large Grade A Eggs CPG Weekly Transactions › Eggs › Chicken Eggs › Large: This segment targets consumers who have purchased Clover Valley Large Grade A Eggs, a budget-friendly and essential kitchen staple used for various cooking and baking needs. Applicable use cases include targeting value-conscious households for regular grocery replenishment, marketing to home bakers for seasonal recipe needs, or cross-selling complementary breakfast items like bacon and toast. The lookback window for this segment is the last seven days.
Kirkland Signature Free Range Eggs CPG Weekly Transactions › Eggs › Chicken Eggs › Large: This segment targets consumers who have purchased Kirkland Signature Free Range Eggs, which are sourced from hens with access to outdoor spaces and are known for their high quality and value. Applicable use cases include promoting complementary breakfast items like bacon or avocado, driving brand loyalty for Costco’s Kirkland Signature line, and targeting health-conscious shoppers who prioritize animal welfare. The lookback window for this segment is the last seven days.
Large CPG Weekly Transactions › Eggs › Fresh Eggs: This segment targets consumers who have recently purchased large-size fresh eggs, the most common egg variety purchased in U.S. grocery stores. Use cases include promoting egg brands and organic egg alternatives to frequent egg buyers, marketing eggs to health-conscious protein seekers and home cooks, and reaching households that regularly purchase eggs for breakfast preparation. The lookback window for this segment is the last seven days.
Paprika CPG Weekly Transactions › Extracts Herbs Spices and Seasonings: This segment targets consumers who have purchased paprika, a versatile spice made from dried and ground red peppers known for its vibrant crimson color and flavor profile ranging from sweet and mild to earthy and smoky. Applicable use cases include promoting spice refills to home cooks, marketing barbecue rubs and marinades for grilling season, and cross-selling with meat and poultry for stews and roasts. The lookback window for this segment is the last seven days.
Ground Cinnamon CPG Weekly Transactions › Extracts Herbs Spices and Seasonings › Cinnamon: This segment targets consumers who have purchased ground cinnamon, a warm and aromatic spice made from the ground bark of cinnamon trees. Applicable use cases include targeting home bakers for seasonal recipe promotions, marketing to health-conscious shoppers for use in breakfast bowls, and cross-selling with complementary items like sugar, flour, or apples. The lookback window for this segment is the last seven days.
Garlic Powder CPG Weekly Transactions › Extracts Herbs Spices and Seasonings › Garlic: This segment targets consumers who have purchased garlic powder, a convenient dehydrated spice that provides the pungent, savory flavor and aroma of fresh garlic without the need for peeling or chopping. Applicable use cases include targeting home cooks for time-saving meal preparation, marketing to outdoor enthusiasts for portable seasoning options, and cross-selling with other spices or ground meats. The lookback window for this segment is the last seven days.
Minced Garlic CPG Weekly Transactions › Extracts Herbs Spices and Seasonings › Garlic: This segment targets consumers who have purchased minced garlic, a convenient and aromatic kitchen staple consisting of finely chopped garlic cloves typically preserved in water or oil. Applicable use cases include targeting home cooks for everyday meal preparation, marketing to fans of Italian, Asian, or Mediterranean cuisines, and promoting it as a time-saving essential for busy households. The lookback window for this segment is the last seven days.
Onion Powder CPG Weekly Transactions › Extracts Herbs Spices and Seasonings › Onion: This segment targets consumers who have purchased onion powder, a convenient and concentrated seasoning made from dehydrated, ground onions. Applicable use cases include marketing to home cooks for everyday seasoning needs, promoting spice rack replenishment, or cross-selling with proteins, vegetables, and ingredients for dry rubs, marinades, and soups. The lookback window for this segment is the last seven days.
Ground Black Pepper CPG Weekly Transactions › Extracts Herbs Spices and Seasonings › Peppercorns › Black: This segment targets consumers who have purchased ground black pepper, a staple spice derived from dried Piper nigrum drupes known for its sharp, pungent flavor and aromatic heat. Use cases include promoting spice and seasoning brands, targeting everyday home cooks, and cross-selling with complementary seasonings, rubs, and culinary staples. The lookback window for this segment is the last seven days.
Iodized Salt CPG Weekly Transactions › Extracts Herbs Spices and Seasonings › Salt: This segment targets consumers who have purchased Iodized Salt, an essential kitchen staple consisting of table salt mixed with a minute amount of various salts of the element iodine. Applicable use cases include targeting home cooks for everyday grocery replenishment, marketing to health-conscious families focusing on essential nutrient intake, and cross-selling with other pantry staples or fresh produce. The lookback window for this segment is the last seven days.
Italian Seasoning CPG Weekly Transactions › Extracts Herbs Spices and Seasonings › Seasonings: This segment targets consumers who have purchased Italian seasoning, a versatile dried herb blend typically featuring oregano, basil, rosemary, thyme, and sage. Use cases include promoting Italian-inspired meal kits and seasoning brands, targeting pasta and pizza shoppers, and cross-selling with pasta sauces, olive oil, and Mediterranean-style cooking ingredients. The lookback window for this segment is the last seven days.
Seasoning Blends CPG Weekly Transactions › Extracts Herbs Spices and Seasonings › Seasonings: This segment targets consumers who have recently purchased seasoning blends and mixed spice products, including dry rubs, all-purpose seasoning mixes, and signature seasoning blends used for cooking and grilling. Use cases include promoting seasoning brand products to home cooks who season meals frequently, advertising specialty and ethnic-inspired seasoning blends to adventurous cooks, and reaching consumers who regularly purchase herbs, spices, and seasonings as kitchen staples. The lookback window for this segment is the last seven days.
General Multipurpose Cleanser CPG Weekly Transactions › Facial Skin Care › Facial Cleanser: This segment targets consumers who have recently purchased general multipurpose facial cleansers, including face washes suitable for daily use across a range of skin types. Use cases include promoting facial cleanser brands to skincare routine consumers, advertising gentle, multipurpose cleansers to adults seeking simplified skincare, and reaching consumers who regularly purchase facial care products. The lookback window for this segment is the last seven days.
Day Facial Moisturizer CPG Weekly Transactions › Facial Skin Care › Facial Moisturizer: This segment targets consumers who have purchased day facial moisturizers, which are lightweight skin care products designed to hydrate, brighten the complexion, and protect the skin from environmental stressors like UV rays and pollution during daylight hours. Applicable use cases include promoting morning skin care routines, cross-selling with sunscreens or facial cleansers, and targeting consumers looking for anti-aging or protective daily treatments. The lookback window for this segment is the last seven days.
Food Bags CPG Weekly Transactions › Food Storage: This segment targets consumers who have recently purchased food storage bags, including zip-lock sandwich bags, gallon-size storage bags, and freezer bags used for food storage and meal prep. Use cases include promoting food storage bag brands to meal prep enthusiasts and bulk buyers, advertising freezer bag products to consumers who batch cook and store food, and reaching households with regular food storage supply purchases. The lookback window for this segment is the last seven days.
Freezer Bags CPG Weekly Transactions › Food Storage › Food Bags: This segment targets consumers who have purchased freezer bags, which are heavy-duty, moisture-resistant plastic bags specifically engineered to protect food from freezer burn and dehydration in sub-zero temperatures. Applicable use cases include promoting complementary food storage products like containers and wraps, cross-selling fresh or bulk proteins for meal prep shoppers, and targeting households for seasonal bulk-buying or food preservation campaigns. The lookback window for this segment is the last seven days.
Sandwich Bags CPG Weekly Transactions › Food Storage › Food Bags: This segment targets consumers who have purchased sandwich bags, which are essential, portable storage solutions designed to preserve the freshness and cleanliness of sandwiches, snacks, and other small food items. Applicable use cases include promoting complementary lunchbox staples like sandwich bread, deli meats, and snack items, cross-selling other food storage products, and targeting parents for back-to-school lunchbox campaigns. The lookback window for this segment is the last seven days.
Freezer Guard Double Zipper Freezer Bags CPG Weekly Transactions › Food Storage › Food Bags › Freezer Bags: This segment targets consumers who have purchased Freezer Guard Double Zipper Freezer Bags, which are durable food storage bags featuring a double-zipper closure designed to prevent freezer burn and keep food fresh in low temperatures. Applicable use cases include marketing to meal preppers for organized kitchen storage, targeting outdoor enthusiasts for preserving game or fish, and cross-selling with other household essentials. The lookback window for this segment is the last seven days.
Fresh Seal Double Zipper Sandwich Bags CPG Weekly Transactions › Food Storage › Food Bags › Sandwich Bags: This segment targets consumers who have purchased Fresh Seal Double Zipper Sandwich Bags, which are clear, disposable plastic bags featuring a reliable double-track seal designed to lock in freshness and prevent leaks. Applicable use cases include promoting back-to-school essentials, marketing bulk-buy discounts for large households, and cross-selling with sandwich ingredients like bread and deli meats. The lookback window for this segment is the last seven days.
Fresh Ground CPG Weekly Transactions › Fresh Meat › Beef: This segment targets consumers who have purchased fresh ground beef, a versatile protein staple used in a variety of popular dishes such as hamburgers, meatballs, tacos, and meat sauces. Applicable use cases include targeting families for weekly meal planning and grocery replenishment, marketing to outdoor cooking enthusiasts for grilling season campaigns, and cross-selling with complementary items like burger buns, seasonings, or fresh produce. The lookback window for this segment is the last seven days.
Beef Burgers CPG Weekly Transactions › Fresh Meat › Beef › Fresh Ground: This segment targets consumers who have purchased fresh beef burgers, which are pre-formed ground beef patties ready for grilling or stovetop cooking. Applicable use cases include promoting outdoor grilling essentials, advertising quick weeknight meal components, or cross-selling complementary items like burger buns, sliced cheese, and condiments. The lookback window for this segment is the last seven days.
Ground Beef CPG Weekly Transactions › Fresh Meat › Beef › Fresh Ground: This segment targets consumers who have purchased ground beef, which is a versatile fresh meat staple made by mincing beef into a fine consistency and is a primary ingredient in numerous popular dishes such as burgers, tacos, pasta sauces, and meatloaf. Applicable use cases include targeting home cooks for weekly meal planning, marketing to grill enthusiasts for outdoor barbecues, and cross-selling with complementary items like hamburger buns, taco shells, or pasta. The lookback window for this segment is the last seven days.
Ground Beef Chuck CPG Weekly Transactions › Fresh Meat › Beef › Fresh Ground: This segment targets consumers who have purchased Ground Beef Chuck, a flavorful and versatile cut of fresh meat with a higher fat content, typically around 15-20%, making it ideal for dishes that require moisture and richness. Applicable use cases include targeting home cooks for weeknight meal planning, marketing to grill enthusiasts for outdoor barbecue promotions, and cross-selling with burger buns, condiments, or taco seasonings. The lookback window for this segment is the last seven days.
All Natural Boneless Skinless Chicken Breasts CPG Weekly Transactions › Fresh Meat › Chicken › Breasts: This segment targets consumers who have purchased all-natural boneless skinless chicken breasts, a lean and versatile protein staple free from artificial ingredients. Use cases include promoting chicken and fresh protein brands, targeting health-conscious meal planners, and cross-selling with marinades, seasonings, and meal kit ingredients. The lookback window for this segment is the last seven days.
Chicken Wing Sections CPG Weekly Transactions › Fresh Meat › Chicken › Wings: This segment targets consumers who have purchased chicken wing sections, which are fresh poultry cuts consisting of the drumette and flat portions of the wing. Applicable use cases include targeting sports fans for game-day viewing parties, marketing to families for easy weeknight dinners, and cross-selling with dipping sauces, celery, or blue cheese dressing. The lookback window for this segment is the last seven days.
Ground Turkey CPG Weekly Transactions › Fresh Meat › Turkey › Fresh Ground: This segment targets consumers who have purchased ground turkey, a lean and versatile protein alternative to ground beef used in a variety of dishes like burgers, tacos, and meatloaves. Applicable use cases include promoting heart-healthy meal options, marketing to fitness enthusiasts focused on high-protein diets, or cross-selling with fresh produce and seasoning kits. The lookback window for this segment is the last seven days.
Frozen Breakfast Food CPG Weekly Transactions › Frozen Foods: This segment targets consumers who have purchased frozen breakfast foods, a diverse category of convenient, heat-and-eat morning meals. Applicable use cases include promoting high-protein or health-conscious breakfast innovations, driving brand loyalty for staple morning goods, and cross-selling with complementary items like coffee, syrup, or fresh fruit. The lookback window for this segment is the last seven days.
Frozen Desserts Bakery CPG Weekly Transactions › Frozen Foods: This segment targets consumers who have purchased frozen desserts and bakery products, including frozen cakes, pastries, pies, doughs, and cookies, which offer a convenient and long-lasting alternative to fresh-baked goods. Applicable use cases include promoting ready-to-bake items for holiday hosting, marketing gluten-free or premium artisanal varieties to health-conscious or indulgence-seeking shoppers, and cross-selling with coffee or ice cream. The lookback window for this segment is the last seven days.
Frozen Dinners Meals CPG Weekly Transactions › Frozen Foods: This segment targets consumers who have recently purchased frozen dinners and meal products, including microwaveable entrees, TV dinners, and complete frozen meal solutions. Use cases include promoting frozen meal brands to busy consumers seeking convenient dinner options, advertising frozen dinners to single-person households and consumers looking for portion-controlled meal solutions, and reaching shoppers who regularly purchase frozen entrees for weeknight meal convenience. The lookback window for this segment is the last seven days.
Frozen Meat CPG Weekly Transactions › Frozen Foods: This segment targets consumers who have purchased frozen meat products, which include a variety of convenient, pre-packaged proteins such as chicken breasts, beef patties, meatballs, and pork sausages that are flash-frozen to preserve freshness and extend shelf life. Applicable use cases include marketing to busy families looking for quick meal solutions, targeting budget-conscious shoppers for bulk protein purchases, and promoting easy-to-cook options for weeknight dinners. The lookback window for this segment is the last seven days.
Frozen Novelties/Ice Cream CPG Weekly Transactions › Frozen Foods: This segment targets consumers who have recently purchased frozen novelty ice cream products, including ice cream bars, popsicles, and frozen treat multipacks. Use cases include promoting frozen novelty brands to families and dessert shoppers, advertising seasonal frozen treat products during warm months, and reaching consumers who regularly purchase frozen desserts through grocery and mass retail channels. The lookback window for this segment is the last seven days.
Frozen Potatoes CPG Weekly Transactions › Frozen Foods: This segment targets consumers who have purchased frozen potato products, which include a variety of convenient, freezer-stable options such as French fries, tater tots, hash browns, and wedges. Applicable use cases include targeting families for quick weeknight dinner solutions, marketing to sports fans for game-day snack pairings, and cross-selling with condiments like ketchup or dipping sauces. The lookback window for this segment is the last seven days.
Frozen Seafood CPG Weekly Transactions › Frozen Foods: This segment targets consumers who have purchased frozen seafood, which includes a wide variety of flash-frozen or individual quick frozen (IQF) products such as shrimp, fish fillets, scallops, and prepared seafood meals. Applicable use cases include targeting health-conscious shoppers looking for lean protein and Omega-3 sources, marketing quick meal solutions to busy professionals, or promoting premium varieties for home-cooked gourmet dinners. The lookback window for this segment is the last seven days.
Frozen Vegetables CPG Weekly Transactions › Frozen Foods: This segment targets consumers who have purchased frozen vegetables, which are fresh vegetables that have been blanched and flash-frozen to preserve their nutritional value, flavor, and texture. Applicable use cases include promoting healthy meal starters for busy families, marketing to budget-conscious shoppers looking for shelf-stable produce, and cross-selling with proteins or grains for complete easy-to-prepare meals. The lookback window for this segment is the last seven days.
Apple Sauce CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased Original Applesauce, a classic and nutritious fruit snack made from cooked apples. Applicable use cases include promoting healthy lunchbox additions for families, marketing to health-conscious individuals seeking low-fat snack options, or cross-selling with baking ingredients. The lookback window for this segment is the last seven days.
Apples CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased fresh apples, a popular and versatile fruit available in a wide range of varieties including Gala, Honeycrisp, Fuji, and Granny Smith, known for their crisp texture, natural sweetness, and high fiber and vitamin content. Applicable use cases include targeting health-conscious families for weekly produce replenishment, marketing to home bakers for seasonal recipes like pies, crisps, and sauces, and cross-selling with complementary items such as nut butters, caramel dips, or artisanal cheeses for snacking occasions. The lookback window for this segment is the last seven days.
Bananas CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased yellow bananas, a highly popular and nutritious fruit known for its convenience, natural sweetness, and high potassium content. Applicable use cases include targeting health-conscious families for weekly grocery replenishment, marketing to athletes looking for natural pre-workout energy, and cross-selling with baking supplies or complementary breakfast products. The lookback window for this segment is the last seven days.
Blackberries CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased fresh blackberries, a nutrient-dense fruit known for its deep purple color, tart-sweet flavor, and high antioxidant content. Applicable use cases include targeting health-conscious shoppers for antioxidant-rich food campaigns, marketing to home bakers for seasonal dessert recipes, and cross-selling with breakfast items like yogurt and granola. The lookback window for this segment is the last seven days.
Blueberries CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased blueberries, a popular and nutrient-dense superfood known for its high antioxidant content, fiber, and vitamin C. Applicable use cases include targeting health-conscious shoppers for antioxidant-focused wellness campaigns, marketing to parents for nutritious lunchbox snacks, and cross-selling with baking supplies or breakfast staples. The lookback window for this segment is the last seven days.
Lemons CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased fresh lemons, a versatile citrus fruit known for its bright, tart flavor and high acidity. Applicable use cases include promoting complementary products like seafood or tea, marketing to home cooks and health-conscious consumers, or driving sales for seasonal beverage recipes. The lookback window for this segment is the last seven days.
Limes CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased fresh limes, a popular citrus fruit known for its tart, acidic juice and fragrant zest. Applicable use cases include targeting home cooks for seasonal recipe campaigns, marketing to beverage enthusiasts for home mixology, and cross-selling with seafood or poultry products. The lookback window for this segment is the last seven days.
Mandarins CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased mandarin oranges, which are small, sweet, and easy-to-peel citrus fruits that are a popular source of Vitamin C and a convenient, healthy snack. Applicable use cases include targeting families for school lunchbox additions, promoting healthy eating campaigns, and cross-selling with other fresh fruit or healthy snack alternatives. The lookback window for this segment is the last seven days.
Mixed Berries CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased mixed berries, a versatile blend of fruits such as strawberries, blueberries, raspberries, and blackberries, available fresh or frozen. Use cases include promoting produce brands and frozen fruit lines, cross-selling with yogurt, granola, or blenders, and reaching consumers who prioritize fresh and nutritious food choices. The lookback window for this segment is the last seven days.
Packaged Fruits Vegetable - Mixed Berries CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased packaged mixed berries, which typically include a blend of strawberries, blueberries, raspberries, and blackberries. Applicable use cases include targeting health-conscious shoppers for antioxidant-rich meal options, marketing to families for convenient fruit servings, and cross-selling with baking supplies or dairy products. The lookback window for this segment is the last seven days.
Pineapples CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased Gold Pineapples, which are a sweet and juicy tropical fruit variety characterized by their high sugar content and vibrant golden flesh. Applicable use cases include targeting health-conscious families for fresh snacking, marketing to home cooks for use in tropical desserts or savory dishes, and promoting them as a key ingredient for smoothies and cocktails. The lookback window for this segment is the last seven days.
Raspberries CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased Fresh Raspberries, a nutrient-dense fruit known for its delicate texture and distinct tart-sweet flavor profile. Applicable use cases include driving sales for seasonal produce, marketing to health-conscious families and fitness enthusiasts, and cross-selling with breakfast or dessert items like whipped cream and chocolate. The lookback window for this segment is the last seven days.
Strawberries CPG Weekly Transactions › Fruit: This segment targets consumers who have purchased strawberries, which are popular, sweet, and red heart-shaped fruits known for their versatility in snacks, desserts, and breakfast dishes. Applicable use cases include targeting health-conscious individuals for fresh produce promotions, marketing to home bakers during peak harvest seasons, and cross-selling with dairy products like cream or yogurt for summer-themed campaigns. The lookback window for this segment is the last seven days.
Mixed Fruit CPG Weekly Transactions › Fruit Snacks › Shapes: This segment targets consumers who have recently purchased mixed fruit-flavored fruit snacks in fun shapes, including products like Welch's and Motts fruit snacks popular with consumers. Use cases include promoting fruit snack brands to parents buying lunchbox snacks for consumers, advertising mixed fruit snack varieties to households seeking better-for-you sweet snack options, and reaching consumers who regularly purchase fruit-based snack items. The lookback window for this segment is the last seven days.
Cinnamon Applesauce CPG Weekly Transactions › Fruit › Apple Sauce: This segment targets consumers who have purchased cinnamon applesauce, which consists of pureed apples seasoned with cinnamon for a sweet and flavorful fruit snack. Applicable use cases include driving brand loyalty among parents, cross-selling with other healthy snacks, or promoting its use as a moisture-adding ingredient in baking recipes. The lookback window for this segment is the last seven days.
Cosmic Crisp CPG Weekly Transactions › Fruit › Apples: This segment targets consumers who have purchased Cosmic Crisp apples, a premium hybrid variety known for its large size, remarkable crunch, and balanced sweet-tart flavor profile. Applicable use cases include marketing to health-conscious families for school lunches, targeting home bakers for pies and tarts, and cross-selling with artisanal cheeses or nut butters for gourmet snack pairings. The lookback window for this segment is the last seven days.
Gala CPG Weekly Transactions › Fruit › Apples: This segment targets consumers who have purchased Gala apples, a popular and sweet fruit variety known for its crisp texture and mild flavor. Applicable use cases include driving brand loyalty for produce labels, cross-selling healthy snacks or dips like peanut butter and caramel, and promoting seasonal fruit sales. The lookback window for this segment is the last seven days.
Honeycrisp CPG Weekly Transactions › Fruit › Apples: This segment targets consumers who have purchased Honeycrisp Apples, a premium fruit variety prized for its exceptionally crisp texture and balanced sweet-tart flavor. Applicable use cases include targeting health-conscious households for weekly grocery needs, marketing to families for nutritious school lunch options, and cross-selling with complementary items like nut butters, cheeses, or caramel dips. The lookback window for this segment is the last seven days.
Hass CPG Weekly Transactions › Fruit › Avocados: This segment targets consumers who have purchased Hass Avocados, which are popular fruits known for their pebbly skin and creamy, nutrient-rich flesh high in healthy fats. Applicable use cases include targeting health-conscious shoppers for meal-prepping and breakfast recipes like avocado toast, promoting fresh ingredients for social gatherings and guacamole preparation, and cross-selling with complementary items like tortilla chips, salsa, or lime juice. The lookback window for this segment is the last seven days.
Green Seedless Grapes CPG Weekly Transactions › Fruit › Grapes: This segment targets consumers who have purchased green seedless grapes, a crisp and refreshing fruit favored for its sweet flavor and snackability. Applicable use cases include targeting health-conscious shoppers for weekly grocery refills, promoting back-to-school lunchbox essentials, and cross-selling with deli items for entertaining or charcuterie platters. The lookback window for this segment is the last seven days.
Clementines CPG Weekly Transactions › Fruit › Mandarins: This segment targets consumers who have purchased clementines, a small, sweet, and typically seedless citrus fruit that is easy to peel, making it a popular choice for healthy snacking. Applicable use cases include targeting parents for school lunchbox essentials, marketing to health-conscious individuals seeking portable natural snacks, and cross-selling with other fresh produce or festive seasonal items. The lookback window for this segment is the last seven days.
Navel CPG Weekly Transactions › Fruit › Oranges: This segment targets consumers who have purchased Navel Oranges, a popular seedless citrus variety known for its sweet, juicy flavor and characteristic navel-like formation at the blossom end. Applicable use cases include targeting health-conscious shoppers for immune-boosting campaigns, marketing to families for convenient on-the-go snacking, and cross-selling with breakfast items, baking supplies, or ingredients for salads and marinades. The lookback window for this segment is the last seven days.
Fresh Navel Oranges CPG Weekly Transactions › Fruit › Oranges › Cara Cara: This segment targets consumers who have purchased Fresh Navel Cara Cara oranges, a unique citrus variety known for its vibrant pinkish-red flesh and sweet, low-acid flavor with hints of berry or cherry. Applicable use cases include promoting healthy snacking options for families, marketing to home cooks for use in fresh salads or desserts, and driving seasonal sales during their peak availability from December to April. The lookback window for this segment is the last seven days.
Beef CPG Weekly Transactions › Fully Cooked Meat: This segment targets consumers who have purchased fully cooked beef products categorized as "Other Beef," which includes convenient, ready-to-heat options like seasoned brisket, pot roast, steak strips, and meatballs. Applicable use cases include marketing to busy families for quick weeknight dinners, targeting professionals for easy meal prep lunches, and cross-selling with side dishes like mashed potatoes or frozen vegetables. The lookback window for this segment is the last seven days.
Strip CPG Weekly Transactions › Fully Cooked Meat › Chicken: This segment targets consumers who have recently purchased fully cooked chicken strips, including ready-to-heat grilled, breaded, or seasoned chicken strip products sold in the frozen and refrigerated sections. Use cases include promoting fully cooked chicken brands to convenience meal shoppers, advertising ready-to-eat chicken strips to busy families seeking quick protein options, and reaching consumers who purchase heat-and-serve meal solutions. The lookback window for this segment is the last seven days.
Chicken Patties CPG Weekly Transactions › Fully Cooked Meat › Chicken › Patties: This segment targets consumers who have purchased chicken patties, which are breaded and seasoned ground chicken shaped into discs, typically sold frozen or refrigerated. Applicable use cases include marketing to busy parents for easy school-night dinners, targeting on-the-go professionals seeking fast meal solutions, and promoting complementary products like burger buns, condiments, and frozen sides. The lookback window for this segment is the last seven days.
Popcorn Chicken CPG Weekly Transactions › Fully Cooked Meat › Chicken › Popcorn Nibbler Bites Fritter: This segment targets consumers who have purchased popcorn chicken, which are small, bite-sized pieces of chicken that have been breaded and deep-fried until crispy. Applicable use cases include marketing to consumers for easy weeknight meals or after-school snacks, targeting busy individuals looking for a fast appetizer or salad topper, and promoting bulk purchases for party platters or social gatherings. The lookback window for this segment is the last seven days.
Rotisserie Chicken CPG Weekly Transactions › Fully Cooked Meat › Chicken › Rotisserie: This segment targets consumers who have purchased Rotisserie Chicken, which is a whole chicken that has been skewered on a spit and roasted by being rotated over a heat source, resulting in moist meat and seasoned, crispy skin. Applicable use cases include marketing quick and easy dinner solutions to busy professionals, targeting families for convenient weeknight meal prep, and cross-selling with side dishes like salads, mashed potatoes, or bread. The lookback window for this segment is the last seven days.
Chicken Nuggets CPG Weekly Transactions › Fully Cooked Meat › Chicken › Tender Nugget Fingers: This segment targets consumers who have purchased chicken nuggets, which are bite-sized pieces of deboned chicken meat that are breaded or battered and then deep-fried or baked for a quick and convenient meal or snack. Applicable use cases include driving brand loyalty for frozen food manufacturers, cross-selling complementary products like dipping sauces or side dishes, and targeting time-constrained households. The lookback window for this segment is the last seven days.
Chili No Beans CPG Weekly Transactions › Fully Cooked Meat › Chili: This segment targets consumers who have purchased "Chili No Beans," a fully cooked meat product consisting of a hearty blend of ground meat and savory spices in a rich tomato-based sauce, specifically excluding legumes. Applicable use cases include marketing to busy households for quick dinner options, targeting sports fans for game-day snack preparation, and cross-selling with complementary items like shredded cheese, sour cream, or hot dog buns. The lookback window for this segment is the last seven days.
Chili With Beans CPG Weekly Transactions › Fully Cooked Meat › Chili: This segment targets consumers who have purchased fully cooked chili with beans, a convenient and protein-rich meal option featuring a savory blend of meat, beans, and spices. Applicable use cases include driving brand loyalty through targeted offers, cross-selling with complementary items like shredded cheese, sour cream, or cornbread, and promoting it as a quick meal solution for busy families or social gatherings. The lookback window for this segment is the last seven days.
Fully Cooked Homestyle Meatballs CPG Weekly Transactions › Fully Cooked Meat › Meatball: This segment targets consumers who have purchased fully cooked homestyle meatballs, which are pre-seasoned and prepared meat products typically made from a blend of proteins like beef, pork, or turkey. Applicable use cases include marketing to busy families for easy weeknight dinners like spaghetti and meatballs or meatball subs, targeting party planners for effortless appetizers served with dipping sauces, and cross-selling with pasta, marinara sauce, or frozen sides. The lookback window for this segment is the last seven days.
Pasta CPG Weekly Transactions › Grains Pasta: This segment targets consumers who have purchased pasta, including various dry and fresh varieties such as spaghetti, penne, and noodles made from durum wheat or other grains. Applicable use cases include marketing pasta sauces and seasonings, targeting families for quick meal solutions, and cross-selling with ingredients like olive oil, garlic, and fresh vegetables. The lookback window for this segment is the last seven days.
Basic Conditioner CPG Weekly Transactions › Hair Care › Conditioner: This segment targets consumers who have purchased basic hair conditioner, a standard rinse-out hair care product designed to hydrate, detangle, and improve the texture of hair after shampooing. Applicable use cases include driving brand loyalty for value or mainstream hair care brands, cross-selling with matching shampoos or styling products, and targeting shoppers for routine household replenishment. The lookback window for this segment is the last seven days.
Women CPG Weekly Transactions › Hair Care › Hair Coloring: This segment targets female consumers who have purchased hair coloring products, including permanent, semi-permanent, and temporary dyes designed for at-home application or professional results. Applicable use cases include promoting home hair color kits, cross-selling hair nourishment and color-prolonging treatments, and targeting users for salon service advertisements. The lookback window for this segment is the last seven days.
Permanent Hair Color CPG Weekly Transactions › Hair Care › Hair Coloring › Women: This segment targets consumers who have purchased permanent hair color products designed for women, which are long-lasting hair dyes used to provide full gray coverage or achieve a lasting color transformation by chemically altering the hair's natural pigment. Applicable use cases include targeting shoppers for color-safe hair care maintenance products like specialized shampoos and conditioners, promoting root touch-up kits for use between full colorings, and marketing to DIY enthusiasts seeking professional-grade results at home. The lookback window for this segment is the last seven days.
Women CPG Weekly Transactions › Hair Care › Hair Spray: This segment targets consumers who have recently purchased women's hair spray products, including aerosol and pump hairsprays for styling and holding hair in place. Use cases include promoting hair spray brands to women who regularly style their hair, advertising flexible-hold and strong-hold hair spray products to styling-focused consumers, and reaching women who purchase hair care and styling products regularly. The lookback window for this segment is the last seven days.
Basic Shampoo CPG Weekly Transactions › Hair Care › Shampoo: This segment targets consumers who have purchased basic shampoo, an essential hair care product designed to cleanse the hair and scalp by removing oils, dirt, and environmental pollutants. Applicable use cases include driving brand loyalty for daily-use personal care brands, cross-selling with conditioners or styling aids, and targeting budget-conscious shoppers for routine household replenishment. The lookback window for this segment is the last seven days.
Hair Styling CPG Weekly Transactions › Hair Care › Styling Products: This segment targets consumers who have recently purchased hair styling products, including mousses, pomades, waxes, gels, and creams used to style, shape, and finish hair. Use cases include promoting hair styling product brands to style-conscious consumers, advertising specialized hair styling solutions to men and women with diverse hair types, and reaching consumers who invest regularly in hair care and grooming products. The lookback window for this segment is the last seven days.
Body CPG Weekly Transactions › Hand Body Lotion: This segment targets consumers who have purchased body lotions and moisturizers, which are topical formulations designed to hydrate the skin, improve barrier function, and manage rough or bumpy textures. Applicable use cases include marketing to individuals with seasonal dryness during winter months, promoting specialized formulas for sensitive or aging skin, and driving brand loyalty through 24-hour hydration claims. The lookback window for this segment is the last seven days.
Oral Care CPG Weekly Transactions › Health Wellness: This segment targets consumers who have recently purchased oral care products, including toothbrushes, toothpaste, mouthwash, and dental floss, in the health and wellness category. Use cases include promoting oral care brands to health-focused consumers who invest in dental hygiene, advertising electric toothbrushes and whitening products to oral health-conscious shoppers, and reaching households that regularly purchase a full range of dental care products. The lookback window for this segment is the last seven days.
Aerosol Air Freshener CPG Weekly Transactions › Home Air Freshener › Instant Action Sprays: This segment targets consumers who have purchased aerosol air fresheners, which are designed to provide immediate odor neutralization and fragrance in various rooms throughout the home. Applicable use cases include promoting new seasonal scent launches, driving brand loyalty for household air care products, and cross-selling with other home cleaning or guest-preparation items. The lookback window for this segment is the last seven days.
Scented Gel Air Fresheners CPG Weekly Transactions › Home Air Freshener › Scented Gels Solids: This segment targets consumers who have recently purchased scented gel and solid home air freshener products, including plug-in gel fresheners, solid air freshener discs, and similar slow-release home fragrance products. Use cases include promoting home air freshener brands to consumers focused on maintaining a fresh-smelling home environment, advertising new scents and seasonal fragrances to existing air freshener buyers, and reaching homeowners and renters who regularly purchase home fragrance products. The lookback window for this segment is the last seven days.
Scented Oil Refills CPG Weekly Transactions › Home Air Freshener › Scented Oil Plug Ins: This segment targets consumers who have purchased scented oil refills, which are concentrated fragrance oils used in electric plug-in warmers to provide consistent and long-lasting aroma throughout various rooms in a home. Applicable use cases include marketing to consumers for home ambiance enhancement, targeting shoppers for seasonal fragrance transitions, and cross-selling with other household essentials or home decor items. The lookback window for this segment is the last seven days.
Scented Wax Melts CPG Weekly Transactions › Home Air Freshener › Scented Wax › Scented Wax Refills: This segment targets consumers who have purchased scented wax melts, which are flameless, wickless pieces of scented wax designed to be melted in an electric or tealight warmer to release fragrance. Applicable use cases include promoting complementary wax warmers and seasonal scent collections, cross-selling other home fragrance products like plug-in air fresheners and candles, and targeting home decor enthusiasts for seasonal or holiday scent campaigns. The lookback window for this segment is the last seven days.
Disinfectant Spray CPG Weekly Transactions › Household Cleaner and Supply › Aerosol Disinfectants › Antibacterial: This segment targets consumers who have purchased disinfectant spray, an antibacterial household cleaner designed to kill germs, viruses, and bacteria on hard, non-porous surfaces. Applicable use cases include targeting health-conscious families during cold and flu season, marketing to pet owners for surface sanitization, and promoting deep-cleaning supplies to individuals moving into new homes. The lookback window for this segment is the last seven days.
Toilet Bowl Cleaner CPG Weekly Transactions › Household Cleaner and Supply › Bathroom Cleaners › In Bowl Toilet Cleaners: This segment targets consumers who have purchased toilet bowl cleaner, which are specialized cleaning agents formulated to dissolve lime scale, remove tough stains, and eliminate bacteria within the toilet bowl to maintain a sanitary bathroom environment. Applicable use cases include promoting brand loyalty among frequent cleaners, cross-selling with other bathroom essentials like air fresheners or scrubbing brushes, and marketing value packs for household replenishment. The lookback window for this segment is the last seven days.
Disinfecting Wipes CPG Weekly Transactions › Household Cleaner and Supply › Multi Purpose Cleaners › Antibacterial: This segment targets consumers who have purchased disinfecting wipes, which are pre-moistened, disposable cloths treated with antibacterial and antiviral chemicals designed to kill 99.9% of germs on hard, non-porous surfaces. Applicable use cases include promoting complementary household cleaning and disinfecting products, cross-selling hand sanitizers and surface sprays, and targeting health-conscious households during cold and flu season campaigns. The lookback window for this segment is the last seven days.
Lemon Scent Disinfecting Wipes CPG Weekly Transactions › Household Cleaner and Supply › Multi Purpose Cleaners › Antibacterial: This segment targets consumers who have purchased lemon-scented disinfecting wipes, which are pre-moistened antibacterial cloths designed to kill 99.9% of bacteria and viruses on hard, non-porous surfaces. Applicable use cases include promoting complementary household cleaning products like multi-surface sprays and paper towels, cross-selling other disinfecting formats like aerosol sprays or refillable dispensers, and targeting hygiene-conscious households for seasonal cleaning campaigns. The lookback window for this segment is the last seven days.
All Purpose Cleaner CPG Weekly Transactions › Household Cleaner and Supply › Multi Purpose Cleaners › Regular: This segment targets consumers who have purchased all-purpose cleaners, which are versatile household products designed to clean and sanitize a wide variety of surfaces including countertops, floors, and appliances. Applicable use cases include driving brand loyalty for cleaning supplies, cross-selling related items like sponges and microfiber cloths, or promoting value-sized refills. The lookback window for this segment is the last seven days.
Food Storage CPG Weekly Transactions › Household Essentials: This segment targets consumers who have purchased food storage products within the household essentials category, including items such as plastic containers, reusable silicone bags, glass jars, and food wraps designed to keep food fresh and organized. Applicable use cases include targeting meal preppers and families looking for kitchen organization solutions, promoting seasonal food preservation products, and cross-selling with fresh groceries or leftovers-related campaigns. The lookback window for this segment is the last seven days.
Laundry CPG Weekly Transactions › Household Essentials: This segment targets consumers who have recently purchased laundry care products through household essentials channels, including laundry detergents, fabric softeners, and stain removers. Use cases include promoting laundry detergent brands to high-frequency laundry households, advertising specialty stain treatment and fabric care products to consumers focused on garment longevity, and reaching households with regular laundry product purchases. The lookback window for this segment is the last seven days.
Office Supplies CPG Weekly Transactions › Household Essentials: This segment targets consumers who have purchased office supplies, which include essential items for home offices, school, or personal organization, such as pens, notebooks, folders, and mailing materials. Applicable use cases include targeting parents during back-to-school seasons, marketing to remote workers for home office replenishment, or cross-selling organizational tools and stationery. The lookback window for this segment is the last seven days.
Paper Plastic Goods CPG Weekly Transactions › Household Essentials: This segment targets consumers who have purchased paper and plastic goods, which include essential household items such as paper towels, toilet paper, facial tissues, napkins, trash bags, and food storage solutions like plastic wrap and sandwich bags. Applicable use cases include driving brand loyalty for staple products, cross-selling with household cleaning agents, and targeting shoppers for bulk-purchase promotions or seasonal hosting needs. The lookback window for this segment is the last seven days.
Frozen Fruit Juice - Ice Cubes CPG Weekly Transactions › Ice: This segment targets consumers who have purchased ice cubes, typically found in the frozen fruit and juice or dedicated ice sections, which are used for cooling drinks, filling coolers, and other home utility needs. Applicable use cases include targeting consumers preparing for social events or holidays, marketing to households during peak summer months for hydration needs, and cross-selling with party supplies, alcoholic beverages, or soft drinks. The lookback window for this segment is the last seven days.
Disinfecting Bleach CPG Weekly Transactions › Laundry Care › Bleach › Chlorine: This segment targets consumers who have purchased disinfecting bleach, a chlorine-based liquid primarily composed of sodium hypochlorite known for its powerful whitening and antimicrobial properties. Applicable use cases include promoting laundry whitening agents, marketing deep-cleaning supplies for bathrooms and kitchens, and driving seasonal sales for household sanitization. The lookback window for this segment is the last seven days.
Liquid Fabric Softener CPG Weekly Transactions › Laundry Care › Fabric Softeners › Liquid: This segment targets consumers who have purchased liquid fabric softener, a laundry additive used to soften clothes, reduce static cling, and add a pleasant scent during the rinse cycle of a washing machine. Applicable use cases include promoting new fragrance lines, concentrated formulas, or eco-friendly alternatives, as well as cross-selling with laundry detergents and other fabric care products. The lookback window for this segment is the last seven days.
Dryer Sheets CPG Weekly Transactions › Laundry Care › Fabric Softeners › Sheet: This segment targets consumers who have purchased dryer sheets, which are fabric softener products designed to reduce static cling, soften clothes, and add a fresh scent during the tumble drying process. Applicable use cases include promoting laundry detergents and liquid softeners, marketing new fragrance lines, and driving brand loyalty through seasonal offers. The lookback window for this segment is the last seven days.
Laundry Sanitizer CPG Weekly Transactions › Laundry Care › In Wash Treatments › Performance Additive: This segment targets consumers who have purchased laundry sanitizer, a bleach-free antimicrobial additive designed to kill 99.9% of bacteria and viruses that standard detergents may leave behind. Applicable use cases include promoting complementary laundry care products like detergents and fabric softeners, cross-selling other household hygiene and cleaning essentials, and targeting health-conscious households for wellness or allergy-awareness campaigns. The lookback window for this segment is the last seven days.
In Wash Scent Booster Beads CPG Weekly Transactions › Laundry Care › In Wash Treatments › Scent Booster: This segment targets consumers who have purchased in-wash scent booster beads, which are small, dissolvable crystals added directly to the washing machine drum to provide long-lasting fragrance to laundry. Applicable use cases include targeting households looking to maintain long-term freshness for stored seasonal bedding, marketing to fitness enthusiasts for gym apparel, or cross-selling with premium detergents and fabric softeners. The lookback window for this segment is the last seven days.
Liquid CPG Weekly Transactions › Laundry Care › Laundry Detergent: This segment targets consumers who have purchased liquid laundry detergent, a concentrated cleaning agent designed to remove stains, dirt, and odors from clothing and linens during the washing process. Applicable use cases include targeting households for weekly grocery replenishment, marketing premium or eco-friendly detergent brands to health-conscious consumers, and cross-selling with fabric softeners or laundry additives. The lookback window for this segment is the last seven days.
Laundry Detergent Pods CPG Weekly Transactions › Laundry Care › Laundry Detergent › Unit Dose: This segment targets consumers who have purchased laundry detergent pods, which are convenient, pre-measured unit doses of concentrated detergent designed for use in both standard and high-efficiency washing machines. Applicable use cases include targeting busy households and professionals seeking time-saving laundry solutions, promoting to apartment dwellers or college students who use communal laundry facilities, and cross-selling with fabric softeners or dryer sheets. The lookback window for this segment is the last seven days.
LED CPG Weekly Transactions › Lighting › Light Bulbs: This segment targets consumers who have purchased LED light bulbs, which are high-efficiency, solid-state lighting products that use semiconductors to produce illumination. Applicable use cases include promoting energy-saving home upgrades, targeting long-term maintenance reduction for businesses, and cross-selling smart home integration products. The lookback window for this segment is the last seven days.
Packaged Deli Meats - Ham CPG Weekly Transactions › Lunchmeat: This segment targets consumers who have purchased packaged deli ham, a versatile and ready-to-eat lunchmeat known for its savory flavor and convenience. Applicable use cases include targeting parents for school lunchbox essentials, promoting complementary items like sliced cheese, artisan breads, and condiments for sandwiches, or marketing it as a quick protein addition for salads and breakfast omelets. The lookback window for this segment is the last seven days.
Bologna CPG Weekly Transactions › Lunchmeat › Packaged Lunchmeat: This segment targets consumers who have purchased bologna, a popular cooked, smoked sausage made of cured beef, pork, or a mixture of both. Applicable use cases include targeting families for back-to-school lunch preparation, promoting budget-friendly meal solutions for busy professionals, and cross-selling with complementary items like sliced bread, mustard, and cheese. The lookback window for this segment is the last seven days.
Black Forest Ham Lunchmeat CPG Weekly Transactions › Lunchmeat › Packaged Lunchmeat › Ham: This segment targets consumers who have purchased Black Forest Ham Lunchmeat, a lean and savory deli meat known for its distinct dark edge and smoky flavor profile achieved through traditional curing and smoking processes. Applicable use cases include promoting high-protein snack options, driving repeat purchases for sandwich and meal preparation, or cross-selling complementary items like specialty cheeses and whole-grain breads. The lookback window for this segment is the last seven days.
Honey Ham CPG Weekly Transactions › Lunchmeat › Packaged Lunchmeat › Ham: This segment targets consumers who have purchased Honey Ham, which is a popular variety of packaged lunchmeat characterized by its sweet and savory flavor resulting from a honey-based cure or glaze. Applicable use cases include targeting families for school lunch preparation, promoting ingredients for party platters and picnic baskets, and cross-selling with complementary items like specialty breads, cheeses, and condiments. The lookback window for this segment is the last seven days.
Pepperoni Slices CPG Weekly Transactions › Lunchmeat › Packaged Lunchmeat › Pepperoni: This segment targets consumers who have purchased pepperoni slices, a popular variety of cured, spicy Italian-American dry sausage made from beef and pork. Applicable use cases include targeting home cooks for pizza toppings and sandwich assembly, marketing to hosts for charcuterie boards and party platters, and cross-selling with refrigerated dough, cheeses, and Italian-style condiments. The lookback window for this segment is the last seven days.
Hard Salami CPG Weekly Transactions › Lunchmeat › Packaged Lunchmeat › Salami: This segment targets consumers who have purchased Hard Salami, a firm, dry-cured sausage made from a blend of beef and pork that is seasoned with garlic and spices. Applicable use cases include promoting high-quality charcuterie components, marketing convenience snacks for lunchboxes, and cross-selling with specialty cheeses, crackers, or artisanal breads. The lookback window for this segment is the last seven days.
Oven Roasted Turkey Breast CPG Weekly Transactions › Lunchmeat › Packaged Lunchmeat › Turkey: This segment targets consumers who have purchased oven-roasted turkey breast within the packaged lunchmeat category. Applicable use cases include promoting complementary sandwich ingredients like sliced bread, cheese, and condiments, cross-selling other deli meats or lunchmeat varieties, and targeting families for back-to-school lunchbox or weeknight meal prep campaigns. The lookback window for this segment is the last seven days.
Mini Marshmallows CPG Weekly Transactions › Marshmallows: This segment targets consumers who have purchased mini marshmallows, which are small, soft, and airy sugar-based confections that serve as a versatile pantry staple for baking, topping, and snacking. Applicable use cases include targeting home bakers for seasonal dessert preparation, marketing to families for use in cereal treats or hot cocoa, and cross-selling with chocolate and graham crackers for outdoor campfire activities. The lookback window for this segment is the last seven days.
Hazelnut Dip CPG Weekly Transactions › Meal Combos › Crackers - Crackers Dip: This segment targets consumers who have purchased hazelnut dip cracker and dip combinations, which are convenient, pre-packaged snack kits featuring crispy crackers paired with a creamy, sweet hazelnut cocoa spread. Applicable use cases include targeting parents for school lunchbox additions, marketing to commuters and travelers for a quick energy boost, and cross-selling with other sweet or savory snack packs. The lookback window for this segment is the last seven days.
Ham and Cheese Meal Kit CPG Weekly Transactions › Meal Combos › Lunch Combos: This segment targets consumers who have purchased Ham and Cheese Meal Kits, which are convenient, pre-packaged lunch combinations typically featuring sliced ham, cheese, crackers, and a small snack or dessert. Applicable use cases include targeting parents for school lunch preparation, marketing to on-the-go professionals for quick mid-day meals, and cross-selling with beverages or additional fresh fruit. The lookback window for this segment is the last seven days.
Nachos CPG Weekly Transactions › Meal Combos › Lunch Combos: This segment targets consumers who have purchased nacho-themed lunch combos, which are convenient, pre-packaged meal kits typically featuring tortilla chips, cheese dip, and salsa. Applicable use cases include targeting parents for easy school lunch solutions, marketing to busy professionals seeking a quick mid-day meal, and promoting portable snacks for travel or outdoor activities. The lookback window for this segment is the last seven days.
Pepperoni Pizza Lunch Kit CPG Weekly Transactions › Meal Combos › Lunch Combos: This segment targets consumers who have purchased pepperoni pizza lunch kits, which are convenient, pre-packaged meal sets typically containing pizza crusts, tomato sauce, mozzarella cheese, and pepperoni slices for easy assembly. Use cases include promoting complementary snacks and beverages, targeting parents for school lunch preparation, and reaching shoppers interested in convenient, portion-controlled meals. The lookback window for this segment is the last seven days.
Lunch Combos CPG Weekly Transactions › Meal Combos › Lunch Snacks - Lunchables: This segment targets consumers who have purchased Lunchables Lunch Combos, which are pre-packaged, portable meal kits typically featuring a combination of crackers, deli meats, cheeses, and a small dessert or drink. Applicable use cases include targeting busy parents for back-to-school campaigns, promoting multi-pack discounts for household stocking, or cross-selling complementary juice and snack products. The lookback window for this segment is the last seven days.
Assorted Dairy Snack Combos CPG Weekly Transactions › Meal Combos › Lunch Snacks - Other Lunch Snack Combinations: This segment targets consumers who have purchased assorted dairy snack combinations, such as pre-packaged lunch kits featuring cheese cubes, string cheese, yogurt parfaits, or cottage cheese paired with crackers, fruit, or nuts. Applicable use cases include marketing to busy professionals seeking quick office lunches, targeting parents for nutritious school lunchbox solutions, and promoting these products as "power snacks" for active individuals needing sustained energy between meals. The lookback window for this segment is the last seven days.
Assorted Deli Snack Combos CPG Weekly Transactions › Meal Combos › Lunch Snacks - Other Lunch Snack Combinations: This segment targets consumers who have purchased assorted deli snack combos, which typically consist of pre-portioned pairings of deli meats, cheeses, crackers, and sometimes nuts or sweets. Applicable use cases include targeting parents for school lunchbox additions, marketing to on-the-go professionals for convenient office snacks, and promoting variety packs for travel or outdoor activities. The lookback window for this segment is the last seven days.
Assorted Dairy Snack Combos CPG Weekly Transactions › Meal Combos › Snack Combos: This segment targets consumers who have recently purchased assorted dairy-based snack combo packs, including cheese and cracker combos, dip and chip combos, and similar convenience snack pairings featuring dairy components. Use cases include promoting snack combo brands to on-the-go snackers and lunchbox buyers, advertising dairy snack combos as a convenient high-protein snack for consumers of all ages, and reaching consumers who regularly purchase portion-controlled snack pack assortments. The lookback window for this segment is the last seven days.
Bacon and Sausages CPG Weekly Transactions › Meat Seafood Poultry: This segment targets consumers who have purchased bacon and sausages, which are popular cured or processed meat products commonly served as breakfast staples or used as savory additions to a variety of dishes. Applicable use cases include targeting shoppers for morning meal solutions, marketing to families for weekend brunches, and cross-selling with complementary items like eggs, bread, or grilling supplies. The lookback window for this segment is the last seven days.
Beef CPG Weekly Transactions › Meat Seafood Poultry: This segment targets consumers who have purchased beef, which is a nutrient-dense red meat available in various cuts such as steaks, roasts, and ground beef. Applicable use cases include promoting grilling essentials and marinades, driving brand loyalty for specific meat providers, or cross-selling complementary side dishes and red wines for dinner occasions. The lookback window for this segment is the last seven days.
Poultry CPG Weekly Transactions › Meat Seafood Poultry: This segment targets consumers who have purchased poultry products, including fresh or frozen chicken and turkey. Applicable use cases include promoting complementary products like marinades and seasonings, or targeting shoppers for healthy meal planning and seasonal holiday cooking. The lookback window for this segment is the last seven days.
Regular Plain CPG Weekly Transactions › Milk Dairy Alternative › Almond Milk: This segment targets consumers who have purchased regular, unflavored almond milk, a dairy-free beverage made from ground almonds and water. Use cases include promoting plant-based dairy alternatives, targeting health-conscious and lactose-intolerant shoppers, and cross-selling with cereal, coffee, and smoothie ingredients. The lookback window for this segment is the last seven days.
Vanilla CPG Weekly Transactions › Milk Dairy Alternative › Almond Milk: This segment targets consumers who have purchased vanilla almond milk, a plant-based dairy alternative made from ground almonds and water, characterized by its creamy texture and sweet vanilla flavor. Applicable use cases include targeting health-conscious shoppers for daily grocery needs, marketing to consumers with dairy sensitivities, and cross-selling with coffee, granola, or smoothie ingredients. The lookback window for this segment is the last seven days.
Whole CPG Weekly Transactions › Milk Products › Cow's Milk: This segment targets consumers who have purchased Whole Milk, a nutrient-rich dairy product containing approximately 3.25% milkfat. Applicable use cases include marketing to families for early childhood nutrition, targeting home bakers for rich dessert recipes, and cross-selling with breakfast items like cereal or coffee. The lookback window for this segment is the last seven days.
1 Lowfat Milk CPG Weekly Transactions › Milk Products › Cow's Milk › 1 Percent: This segment targets consumers who have purchased 1% low-fat milk, a dairy staple that offers a lower fat content while providing essential nutrients such as calcium, protein, and Vitamin D. Applicable use cases include targeting health-conscious families for routine replenishment, promoting breakfast pairings like granola or oatmeal, and cross-selling with baking ingredients. The lookback window for this segment is the last seven days.
Great Value 1 Low Fat Chocolate Milk CPG Weekly Transactions › Milk Products › Cow's Milk › 1 Percent: This segment targets consumers who have purchased Great Value 1% Low Fat Chocolate Milk, a creamy and flavorful dairy beverage that combines the nutritional benefits of low-fat milk with a classic chocolate taste. Applicable use cases include promoting it as a post-workout recovery drink due to its protein and carbohydrate content, marketing it as a convenient addition to school lunches, or cross-selling with breakfast items and snacks. The lookback window for this segment is the last seven days.
2 Reduced Fat Milk CPG Weekly Transactions › Milk Products › Cow's Milk › 2 Percent: This segment targets consumers who have purchased 2% reduced fat milk, a versatile dairy staple that provides a balance of creamy flavor and essential nutrients like protein, calcium, and Vitamin D with 37% less fat than whole milk. Applicable use cases include marketing to health-conscious families for everyday meal consumption, targeting breakfast enthusiasts for use in cereal or smoothies, and promoting it as a lighter substitute for whole milk in cooking and baking recipes. The lookback window for this segment is the last seven days.
Fat Free Milk CPG Weekly Transactions › Milk Products › Cow's Milk › Fat Free: This segment targets consumers who have purchased fat-free milk, a dairy staple that has had all of the cream removed to provide a high-protein, calcium-rich beverage with zero grams of fat. Applicable use cases include targeting fitness enthusiasts for post-workout nutrition, marketing to families focused on heart-healthy dietary choices, and cross-selling with breakfast cereals or healthy baking ingredients. The lookback window for this segment is the last seven days.
Chocolate Milk CPG Weekly Transactions › Milk Products › Cow's Milk › Whole: This segment targets consumers who have purchased whole chocolate milk, a nutrient-dense and flavorful dairy beverage that combines the creamy texture of whole milk with the sweet taste of cocoa. Applicable use cases include targeting families for school lunch preparation, marketing to fitness enthusiasts for post-workout muscle recovery, and promoting as a versatile ingredient for desserts or seasonal beverages. The lookback window for this segment is the last seven days.
Lactaid Lactose Free 2 Reduced Fat Milk CPG Weekly Transactions › Milk Products › Lactose Reduced Free Milk › 2 Percent: This segment targets consumers who have purchased Lactaid Lactose Free 2% Reduced Fat Milk, which is 100% real dairy milk that has been treated with lactase enzymes to break down lactose for easier digestion. Applicable use cases include targeting health-conscious shoppers looking for digestive-friendly dairy, marketing to families with lactose-intolerant members for daily consumption, and promoting the product as a versatile ingredient for lactose-free cooking and baking. The lookback window for this segment is the last seven days.
Lactose Free 2 Reduced Fat Milk CPG Weekly Transactions › Milk Products › Lactose Reduced Free Milk › 2 Percent: This segment targets consumers who have purchased 2% lactose-free reduced-fat milk, a dairy product designed for individuals with lactose intolerance that offers a balance of creamy flavor and essential nutrients with lower fat content than whole milk. Applicable use cases include marketing to health-conscious families with specific dietary needs, targeting shoppers seeking digestive wellness solutions for daily meal consumption, and promoting it as a versatile ingredient for cooking or baking. The lookback window for this segment is the last seven days.
Lactose Free Whole Milk CPG Weekly Transactions › Milk Products › Lactose Reduced Free Milk › Whole: This segment targets consumers who have purchased Lactose Free Whole Milk, which is a nutrient-dense whole milk containing approximately 3.25% milkfat with the lactose enzyme removed or neutralized. Applicable use cases include targeting households with dietary restrictions for weekly grocery replenishment, marketing to coffee enthusiasts for use in lattes and cappuccinos, and promoting it as a rich dairy alternative for home baking and cooking. The lookback window for this segment is the last seven days.
1 Percent CPG Weekly Transactions › Milk Products › Milk - Flavored Cow's Milk: This segment targets consumers who have purchased 1% low-fat flavored cow's milk, such as chocolate or strawberry milk, which combines the essential nutrients of dairy with a sweeter taste profile and a lower fat content. Applicable use cases include targeting parents for school lunchbox essentials, marketing to athletes for muscle recovery, and promoting multi-pack discounts for household consumption. The lookback window for this segment is the last seven days.
2 Percent CPG Weekly Transactions › Milk Products › Milk - Flavored Cow's Milk: This segment targets consumers who have purchased 2% reduced fat flavored cow's milk, which is a dairy beverage that combines the nutritional benefits of milk with added flavors such as chocolate, strawberry, or vanilla. Applicable use cases include marketing to parents looking for nutritious yet appealing treats for consumers, targeting fitness enthusiasts for post-workout recovery drinks, and promoting snacks for lunchboxes or on-the-go consumption. The lookback window for this segment is the last seven days.
Reduced Fat CPG Weekly Transactions › Milk Products › Milk - Flavored Cow's Milk: This segment targets consumers who have purchased reduced-fat flavored cow's milk, such as chocolate, strawberry, or vanilla milk, which offers the classic taste and essential nutrients of dairy—including protein, calcium, and Vitamin D—with a lower fat content. Applicable use cases include marketing to parents for school lunchbox essentials, targeting fitness enthusiasts for post-workout muscle recovery, and promoting seasonal flavor varieties. The lookback window for this segment is the last seven days.
Whole CPG Weekly Transactions › Milk Products › Milk - Flavored Cow's Milk: This segment targets consumers who have purchased flavored whole cow's milk, such as chocolate, strawberry, or coffee flavors, which combines the creamy texture and 3.25% milkfat of whole milk with added flavorings and sweeteners. Applicable use cases include promoting flavored milk as a school lunchbox staple, marketing seasonal varieties like eggnog or peppermint to holiday shoppers, and cross-selling with breakfast items or baked goods. The lookback window for this segment is the last seven days.
Whole CPG Weekly Transactions › Milk Products › Milk - Whole Cow's Milk: This segment targets consumers who have recently purchased whole cow's milk, one of the most commonly purchased dairy staples in U.S. households. Use cases include promoting dairy brands and whole milk products to families with consumers, marketing milk to households with high dairy consumption, and reaching consumers who prefer full-fat dairy options for cooking and baking. The lookback window for this segment is the last seven days.
Hazelnut Spread CPG Weekly Transactions › Nut Butters Jam Jellies › Hazelnut Butter › Creamy: This segment targets consumers who have purchased creamy hazelnut spread, a popular sweet spread made from roasted hazelnuts and often cocoa, known for its smooth texture and rich flavor. Applicable use cases include promoting breakfast staples like bread and crepes, targeting home bakers for dessert recipes, or cross-selling with fresh fruit and salty snacks. The lookback window for this segment is the last seven days.
Concord Grape Jelly CPG Weekly Transactions › Nut Butters Jam Jellies › Jellies and Jams › Jelly: This segment targets consumers who have purchased Concord grape jelly, a classic fruit spread known for its deep purple color and sweet, tart flavor profile. Use cases include promoting breakfast staple and condiment brands, targeting parents and family shoppers, and cross-selling with peanut butter, bread, and other jam and jelly varieties. The lookback window for this segment is the last seven days.
Creamy Peanut Butter CPG Weekly Transactions › Nut Butters Jam Jellies › Peanut Butter: This segment targets consumers who have purchased creamy peanut butter, a smooth and spreadable food paste made from ground roasted peanuts. Applicable use cases include promoting complementary goods like jams, jellies, or bread, targeting parents for school lunch preparation, and marketing to fitness enthusiasts looking for convenient energy sources. The lookback window for this segment is the last seven days.

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