Resources

As inflation continues to rise, food prices are increasing in tandem, causing many consumers to strongly consider value when shopping. InMarket’s Q1 2022 Grocery Consumer Loyalty InSights report analyzes consumers’ loyalty to US grocery chains to better understand how consumer behaviors are changing in the wake of rising prices. Download the report now to see the grocery […]

InMarket’s Q1 2022 Foot Traffic InSights found that shopper visits were seemingly affected by growing inflation, which hit its highest point in 40 years at a rate of 7.9%.* InMarket also found that many consumers sought out value, with foot traffic to convenience, discount, and drug stores making up 59% of daily visits on average, while visitation to Big Box stores took

Memorial Day marks the beginning of the summer season for many, with family, friends and loved ones gathering to soak in the sun at backyard BBQs and pool parties across the US. With Memorial Day quickly approaching, InMarket surveyed consumers about their upcoming plans and looked at historical purchase and foot traffic data to better

Connected TV Calls for Connected Media + Measurement Maximize CTV Advertising with InMarket   If you’re like most advertisers, you’ve transformed your media strategy to hone in on Connected TV. In fact, it’s estimated that CTV ad spend will increase by 32% in 2022 alone.* Yet, allocating ad spend is just one piece of the puzzle.

During the holiday season, consumers were concerned about hyperinflation and supply chain issues. One of the industries significantly impacted by these circumstances was grocery, as goods increased in price by 6.5% YoY, and supermarkets across the US experienced inventory shortages.1 InMarket analyzed consumer visitation at Amazon’s Whole Foods, Amazon Fresh, and Amazon Go to see what drove consumers to engage with

InMarket’s latest report, 2022 Spring Break InSights, contains the results from our spring break survey, where we asked consumers about their upcoming travel plans. In the report, you’ll find insights on: The top trip types for spring break vacations Trip lengths and lodging plans Top travel companions The top items on shopping lists (hint: masks and

After two years of nontraditional Easter and Passover celebrations, circumstances have greatly improved as COVID vaccinations increased significantly, a promising sign for many who hope to celebrate the holidays. In this InMarket 2022 Easter & Passover InSights report, we’ve analyzed survey data and historical purchase data to get a better understanding of how consumers plan to celebrate

InMarket’s Q4 2021 Consumer Loyalty Report is a comprehensive view of the brand loyalty landscape. In the midst of a period of supply-chain issues and hyperinflation, consumers are concerned about cost, carefully choosing which companies to spend their money with. In Q4 2021, consumers were generally more loyal to brands that absorbed the additional financial burden, rather

InMarket’s Q4 2021 Foot Traffic InSights found that shopper visits spiked earlier this year due to early Black Friday deals, supply-chain issues, and other factors. InMarket also found a more modest turnout before Christmas, which may be attributed to increasing gift card usage, which had a 24.2% increase in average spend on gift cards in 2021 vs 2019. Download