InMarket | Real-Time Marketing and Measurement

Q4 2021 Amazon Brick & Mortar InSights

During the holiday season, consumers were concerned about hyperinflation and supply chain issues. One of the industries significantly impacted by these circumstances was grocery, as goods increased in price by 6.5% YoY, and supermarkets across the US experienced inventory shortages.1

InMarket analyzed consumer visitation at Amazon’s Whole FoodsAmazon Fresh, and Amazon Go to see what drove consumers to engage with each of its brick-and-mortar stores, including value and convenience—both contributing factors in Amazon Fresh and Amazon Go’s strong visitation this quarter.

Download the report for a full analysis of visitation at each brand during Q4 2021.

1Nova, Annie. “Inflation is hitting food prices hard. Here’s how to save at the supermarket.” CNBC. 12 Jan 2022. Web. Accessed 07 Feb 2022.

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