The back-to-school shopping event is nearly upon us. All eyes are on how consumers will be shopping this year, given inflation is at its highest point in 40 years, and prices are surging. To better understand back-to-school shopping trends, we recently surveyed consumers on their upcoming plans. Unlock key insights including:
- The impact inflation has on consumers back-to-school shopping
- How many consumers plan to shop in-stores versus online
- The top items on B2S shopping lists, and the primary destinations for items
- And more!
Download the report now and ensure your B2S marketing plans are set up for success.