Shopping Audience Segments

High Spenders Purchase Habits › Grocery Stores › ShopRite: Users that have spent over $2000 at ShopRite in the last 90 days
Budget Spenders Purchase Habits › Grocery Stores › Sprouts Farmers Market: Users who have spent $100 or less at Sprouts Farmers Market in the last 90 days
High Spenders Purchase Habits › Grocery Stores › Sprouts Farmers Market: Users that have spent over $2000 at Sprouts Farmers Market in the last 90 days
Budget Spenders Purchase Habits › Grocery Stores › Stater Bros Holdings: Users who have spent $100 or less at Stater Bros Holdings in the last 90 days
High Spenders Purchase Habits › Grocery Stores › Stater Bros Holdings: Users that have spent over $2000 at Stater Bros Holdings in the last 90 days
Budget Spenders Purchase Habits › Grocery Stores › Stop & Shop: Users who have spent $100 or less at Stop & Shop in the last 90 days
High Spenders Purchase Habits › Grocery Stores › Stop & Shop: Users that have spent over $2000 at Stop & Shop in the last 90 days
Budget Spenders Purchase Habits › Grocery Stores › Tops Friendly Markets: Users who have spent $100 or less at Tops Friendly Markets in the last 90 days
High Spenders Purchase Habits › Grocery Stores › Tops Friendly Markets: Users that have spent over $2000 at Tops Friendly Markets in the last 90 days
Budget Spenders Purchase Habits › Grocery Stores › Trader Joe's: Users who have spent $100 or less at Trader Joe's in the last 90 days
High Spenders Purchase Habits › Grocery Stores › Trader Joe's: Users that have spent over $2000 at Trader Joe's in the last 90 days
Budget Spenders Purchase Habits › Grocery Stores › Vons: Users who have spent $100 or less at Vons in the last 90 days
High Spenders Purchase Habits › Grocery Stores › Vons: Users that have spent over $2000 at Vons in the last 90 days
Budget Spenders Purchase Habits › Grocery Stores › Wegmans: Users who have spent $100 or less at Wegmans in the last 90 days
High Spenders Purchase Habits › Grocery Stores › Wegmans: Users that have spent over $2000 at Wegmans in the last 90 days
Budget Spenders Purchase Habits › Grocery Stores › Weis Markets: Users who have spent $100 or less at Weis Markets in the last 90 days
High Spenders Purchase Habits › Grocery Stores › Weis Markets: Users that have spent over $2000 at Weis Markets in the last 90 days
Budget Spenders Purchase Habits › Grocery Stores › Whole Foods: Users who have spent $100 or less at Whole Foods in the last 90 days
High Spenders Purchase Habits › Grocery Stores › Whole Foods: Users that have spent over $2000 at Whole Foods in the last 90 days
Budget Spenders Purchase Habits › Grocery Stores › WinCo Foods: Users who have spent $100 or less at WinCo Foods in the last 90 days
High Spenders Purchase Habits › Grocery Stores › WinCo Foods: Users that have spent over $2000 at WinCo Foods in the last 90 days
Budget Spenders Purchase Habits › Grocery Stores › Winn Dixie: Users who have spent $100 or less at Winn Dixie in the last 90 days
High Spenders Purchase Habits › Grocery Stores › Winn Dixie: Users that have spent over $2000 at Winn Dixie in the last 90 days
Budget Spenders Purchase Habits › Office Supplies › Office Depot: Users who have spent $50 or less at Office Depot in the last 90 days
High Spenders Purchase Habits › Office Supplies › Office Depot: Users that have spent over $500 at Office Depot in the last 90 days
Budget Spenders Purchase Habits › Office Supplies › OfficeMax: Users who have spent $50 or less at OfficeMax in the last 90 days
High Spenders Purchase Habits › Office Supplies › OfficeMax: Users that have spent over $500 at OfficeMax in the last 90 days
Budget Spenders Purchase Habits › Office Supplies › Staples: Users who have spent $50 or less at Staples in the last 90 days
High Spenders Purchase Habits › Office Supplies › Staples: Users that have spent over $500 at Staples in the last 90 days
Black Friday Shoppers Seasonal: Users who shopped and made a purchase, either in-store or online, during Black Friday sales
Black Friday Shoppers Seasonal: Users who were seen at shopping locations during Black Friday
Cyber Monday Shoppers Seasonal: Users who shopped and made a purchase during Cyber Monday sales
Appliance Store Visitors Seasonal › Black Friday Shoppers: Users who visited an appliances store during Black Friday
Appliances Seasonal › Black Friday Shoppers: Users who purchased Appliances, either in-store or online, during Black Friday
Big Box Seasonal › Black Friday Shoppers: Users who made a purchase at a Big Box store, either in-store or online, during Black Friday
Big Box Visitors Seasonal › Black Friday Shoppers: Users who visited a Big Box store during Black Friday
Electronics Seasonal › Black Friday Shoppers: Users who purchased Electronics, either in-store or online, during Black Friday
Electronics Store Visitors Seasonal › Black Friday Shoppers: Users who visited an Electronics store during Black Friday
Home Goods & Furniture Seasonal › Black Friday Shoppers: Users who purchased home goods and/or furniture in-store or online during Black Friday
Home Goods & Furniture Store Visitors Seasonal › Black Friday Shoppers: Users who visited a home goods and/or furniture store during Black Friday
Retail Seasonal › Black Friday Shoppers: Users who made a purchase at a Retail store, either in-store or online, during Black Friday
Retail Store Visitors Seasonal › Black Friday Shoppers: Users who visited a retail location during Black Friday
Appliances Seasonal › Cyber Monday Shoppers: Users who purchased Appliances during Cyber Monday
Big Box Seasonal › Cyber Monday Shoppers: Users who made a purchase at a Big Box store during Cyber Monday
Electronics Seasonal › Cyber Monday Shoppers: Users who purchased Electronics during Cyber Monday
Home Goods & Furniture Seasonal › Cyber Monday Shoppers: Users who purchased home goods and/or furniture during Cyber Monday
Retail Seasonal › Cyber Monday Shoppers: Users who made a purchase at a Retail store during Cyber Monday
Halloween Seasonal › Fall: Individuals seen shopping for Halloween at Big Box locations.
Thanksgiving Chefs Seasonal › Fall: Individuals seen shopping for groceries for Thanksgiving.
Alcohol Shoppers Seasonal › Holiday Preppers & Hosts: Users who purchased alcohol between Thanksgiving and Christmas
Big Box Shoppers Seasonal › Holiday Preppers & Hosts: Users who shopped and made a purchase at a Big Box store between Thanksgiving and Christmas
Big Box Visitors Seasonal › Holiday Preppers & Hosts: Users who visited a Big Box store between Thanksgiving and Christmas
Grocery Shoppers Seasonal › Holiday Preppers & Hosts: Users who shopped and made a purchase at a grocery store between Thanksgiving and Christmas
Grocery Store Visitors Seasonal › Holiday Preppers & Hosts: Users who visited a grocery store between Thanksgiving and Christmas
Party Supply Shoppers Seasonal › Holiday Preppers & Hosts: Users who shopped and made a purchase at a party supply store between Thanksgiving and Christmas
Party Supply Visitors Seasonal › Holiday Preppers & Hosts: Users who visited a party supply store between Thanksgiving and Christmas
Appliances Seasonal › Holiday Shoppers: Users who purchased appliances, in-store or online, during the holiday season (early November through end of December)
Beer, Wine & Liquor Seasonal › Holiday Shoppers: Users who made an alc-bev purchase during the holiday season (early November through end of December)
Big Box Seasonal › Holiday Shoppers: Users who made a purchase at a Big Box store, in-store or online, during the holiday season (early November through end of December)
Electronics Seasonal › Holiday Shoppers: Users who purchased electronics, in-store or online, during the holiday season (early November through end of December)
Home Goods & Furniture Seasonal › Holiday Shoppers: Users who purchased home goods and/or furniture, in-store or online, during the holiday season (early November through end of December)
Retail Seasonal › Holiday Shoppers: Users who made a retail purchase, in-store or online, during the holiday season (early November through end of December)
Men's Accessories Seasonal › Holiday Shoppers › Retail: Users who purchased men's accessories like wallets, keychains, tie clips, socks, scarves, etc. in-store or online, during the holiday season (early November through end of December)
Men's Apparel Seasonal › Holiday Shoppers › Retail: Users who purchased men's apparel, in-store or online, during the holiday season (early November through end of December)
Men's Jewelry & Watches Seasonal › Holiday Shoppers › Retail: Users who purchased men's jewelry and watches, in-store or online, during the holiday season (early November through end of December)
Women's Accessories Seasonal › Holiday Shoppers › Retail: Users who purchased women's accessories like bags, shoes, scarves, etc. in-store or online, during the holiday season (early November through end of December)
Women's Apparel Seasonal › Holiday Shoppers › Retail: Users who purchased women's apparel, in-store or online, during the holiday season (early November through end of December)
Women's Jewelry Seasonal › Holiday Shoppers › Retail: Users who purchased women's jewelry, in-store or online, during the holiday season (early November through end of December)
Airport Visitors Seasonal › Holiday Travelers: Users who were seen at an aiport during the holiday season, during mid November through the end of December
Hotel Visitors Seasonal › Holiday Travelers: Users who visited a hotel during the holiday season, between mid November through the end of December
Road Trippers Seasonal › Holiday Travelers: Users who were seen traveling by car during the holiday season, between Thanksgiving and Christmas
Mothers Day Shoppers Seasonal › Spring › Holiday › Retail: Individuals that have been seen at a florist or Hallmark location around Mother's day
Recent Grads Seasonal › Summer: These students (seen at colleges on graduation dates) just hit a milestone by graduating from college and are now preparing for the real world
Farmers Market Shoppers Seasonal › Summer › Retail: Individuals who have been seen at a farmers market during the summer months
Fathers Day Holiday Shoppers Seasonal › Summer › Retail: People who shopped at hardware stores, big box retailers, etc. around Father's Day
July 4th Holiday Shoppers Seasonal › Summer › Retail: Individuals who have been seen at locations like Home Depot, Walmart, Whole Foods, and other party supply stores in the days leading up to July 4th
New Years Day Seasonal › Winter: Individuals seen celebrating on New Years Day.
New Years Eve Seasonal › Winter: Individuals seen celebrating New Year's Eve in public areas of major cities like New York, Miami, Los Angeles, San Francisco, and Chicago
Big Lots Holiday Shoppers Seasonal › Winter › CPG Retailers › Big Box: Individuals who have been seen at a Big Lot locations between Thanksgiving and Christmas
BJs Holiday Shoppers Seasonal › Winter › CPG Retailers › Big Box: Individuals who have been seen at a BJ's between Thanksgiving and Christmas
Costco Holiday Shoppers Seasonal › Winter › CPG Retailers › Big Box: Individuals who have been seen at a Costco between Thanksgiving and Christmas
Sam's Club Holiday Shoppers Seasonal › Winter › CPG Retailers › Big Box: Individuals who have been seen at a Sam's Club between Thanksgiving and Christmas
Target Holiday Shoppers Seasonal › Winter › CPG Retailers › Big Box: Individuals who have been seen at a Target between Thanksgiving and Christmas
Walmart Holiday Shoppers Seasonal › Winter › CPG Retailers › Big Box: Individuals who have been seen at a Walmart between Thanksgiving and Christmas
Dollar General Holiday Shoppers Seasonal › Winter › CPG Retailers › Cost Conscious or Discount: Individuals who have been seen at a Dollar General between Thanksgiving and Christmas
Valentines Day Holiday Shoppers Seasonal › Winter › Retail: Individuals who have been seen at a candy store, gift shop, Hallmark stores, and other retail locations in the days leading up to February 14th
Dicks Sporting Goods Holiday Shoppers Seasonal › Winter › Sporting Goods Retailers: Individuals who have been seen at a Dick's Sporting Goods between Thanksgiving and Christmas
Shipping Shopper: Individuals who have been seen at a Shipping locations such as FedEx or UPS at least once in the last 90 days
Bluemercury Shopper › Bath, Beauty, Fragrance Retailers: Individuals seen at Bluemercury at least once in the last 90 days
Sephora Shopper › Bath, Beauty, Fragrance Retailers: Individuals who have been seen at Sephora at least once in the last 90 days
Ulta Beauty Shopper › Bath, Beauty, Fragrance Retailers: Individuals who have been seen at Ulta Beauty at least once in the last 90 days
Lapsed Shopper › Bath, Beauty, Fragrance Retailers › Bath and Body Works: Individuals seen at Bath and Body Works at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Bath, Beauty, Fragrance Retailers › Bath and Body Works: Individuals seen at Bath and Body Works five times or more in the last 90 days
Lapsed Shopper › Bath, Beauty, Fragrance Retailers › Bluemercury: Individuals seen at Bluemercury at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Bath, Beauty, Fragrance Retailers › Bluemercury: Individuals seen at Bluemercury five times or more in the last 90 days
Lapsed Shopper › Bath, Beauty, Fragrance Retailers › Credo Beauty: Individuals seen at Credo Beauty at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Bath, Beauty, Fragrance Retailers › Credo Beauty: Individuals seen at Credo Beauty five times or more in the last 90 days
Lapsed Shopper › Bath, Beauty, Fragrance Retailers › Sephora: Individuals seen at Sephora at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Bath, Beauty, Fragrance Retailers › Sephora: Individuals seen at Sephora five times or more in the last 90 days
Lapsed Shopper › Bath, Beauty, Fragrance Retailers › Ulta Beauty: Individuals seen at Ulta Beauty at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Bath, Beauty, Fragrance Retailers › Ulta Beauty: Individuals seen at Ulta Beauty five times or more in the last 90 days
Abercrombie & Fitch Shopper › Clothing and Accessories Retailers: Individuals who have been seen at Abercrombie & Fitch at least once in the last 90 days
Aerie Shopper › Clothing and Accessories Retailers: Individuals who have been seen at Aerie at least once in the last 90 days
Alo Yoga Shopper › Clothing and Accessories Retailers: Individuals who have been seen at Alo Yoga at least once in the last 90 days
Lululemon Shopper › Clothing and Accessories Retailers: Individuals who have been seen at Lululemon at least once in the last 90 days
Lapsed Shopper › Clothing and Accessories Retailers › Abercrombie & Fitch: Individuals seen at Abercrombie & Fitch at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories Retailers › Abercrombie & Fitch: Individuals seen at Abercrombie & Fitch five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories Retailers › Aerie: Individuals seen at Aerie at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories Retailers › Aerie: Individuals seen at Aerie five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories Retailers › Alo Yoga: Individuals seen at Alo Yoga at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories Retailers › Alo Yoga: Individuals seen at Alo Yoga five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories Retailers › American Eagle Outfitters: Individuals seen at American Eagle Outfitters at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories Retailers › American Eagle Outfitters: Individuals seen at American Eagle Outfitters five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories Retailers › Department Stores › Bloomingdale's: Individuals seen at Bloomingdale's at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories Retailers › Department Stores › Bloomingdale's: Individuals seen at Bloomingdale's five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories Retailers › Department Stores › Dillards: Individuals seen at Dillards at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories Retailers › Department Stores › Dillards: Individuals seen at Dillards five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories Retailers › Department Stores › Kohls: Individuals seen at Kohls at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories Retailers › Department Stores › Kohls: Individuals seen at Kohls five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories Retailers › Department Stores › Macys: Individuals seen at Macys at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories Retailers › Department Stores › Macys: Individuals seen at Macys five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories Retailers › Department Stores › Neiman Marcus: Individuals seen at Neiman Marcus at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories Retailers › Department Stores › Neiman Marcus: Individuals seen at Neiman Marcus five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories Retailers › Department Stores › Nordstrom: Individuals seen at Nordstrom at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories Retailers › Department Stores › Nordstrom: Individuals seen at Nordstrom five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories Retailers › Department Stores › Saks Fifth Avenue: Individuals seen at Saks Fifth Avenue at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories Retailers › Department Stores › Saks Fifth Avenue: Individuals seen at Saks Fifth Avenue five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories Retailers › Department Stores › Sears: Individuals seen at Sears at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories Retailers › Department Stores › Sears: Individuals seen at Sears five times or more in the last 90 days
Foot Locker Shopper › Clothing and Accessories Retailers › Footwear: Individuals who have been seen at Foot Locker at least once in the last 90 days
Lapsed Shopper › Clothing and Accessories Retailers › Footwear › Aldo: Individuals seen at Aldo at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories Retailers › Footwear › Aldo: Individuals seen at Aldo five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories Retailers › Footwear › DSW: Individuals seen at DSW at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories Retailers › Footwear › DSW: Individuals seen at DSW five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories Retailers › Footwear › Foot Locker: Individuals seen at Foot Locker at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories Retailers › Footwear › Foot Locker: Individuals seen at Foot Locker five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories Retailers › Gap: Individuals seen at Gap at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories Retailers › Gap: Individuals seen at Gap five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories Retailers › H&M: Individuals seen at H&M at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories Retailers › H&M: Individuals seen at H&M five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories Retailers › Lululemon: Individuals seen at Lululemon at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories Retailers › Lululemon: Individuals seen at Lululemon five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories Retailers › Old Navy: Individuals seen at Old Navy at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories Retailers › Old Navy: Individuals seen at Old Navy five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories Retailers › Uniqlo: Individuals seen at Uniqlo at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories Retailers › Uniqlo: Individuals seen at Uniqlo five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories Retailers › Victorias Secret: Individuals seen at Victorias Secret at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories Retailers › Victorias Secret: Individuals seen at Victorias Secret five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories Retailers › Zara: Individuals seen at Zara at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories Retailers › Zara: Individuals seen at Zara five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories › Cost Conscious or Discount › Burlington Coat Factory: Individuals seen at Burlington Coat Factory at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories › Cost Conscious or Discount › Burlington Coat Factory: Individuals seen at Burlington Coat Factory five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories › Cost Conscious or Discount › Marshalls: Individuals seen at Marshalls at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories › Cost Conscious or Discount › Marshalls: Individuals seen at Marshalls five times or more in the last 90 days
Lapsed Shopper › Clothing and Accessories › Cost Conscious or Discount › TJ Maxx: Individuals seen at TJ Maxx at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › Clothing and Accessories › Cost Conscious or Discount › TJ Maxx: Individuals seen at TJ Maxx five times or more in the last 90 days
Big Box Shopper Shopper › CPG Retailers: Individuals who have been seen at a Big Box location at least twice in the last 90 days
Convenience Stores Shopper Shopper › CPG Retailers: Individuals who have been seen at a convenience store at least once in the last 90 days
Cost Conscious or Discount Shopper Shopper › CPG Retailers: Individuals who have been seen at a Cost Conscious locations, such as Family Dollar or Dollar General at least once in the last 30 days
Big Lots Shopper › CPG Retailers › Big Box: Individuals who have been seen at a Big Lot locations such as Costco or Sam's Club at least once in the last 90 days
BJs Shopper › CPG Retailers › Big Box: Individuals who have been seen at a BJ's at least once in the last 90 days
Costco Shopper › CPG Retailers › Big Box: Individuals who have been seen at a Costco at least once in the last 90 days
Sam's Club Shopper › CPG Retailers › Big Box: Individuals who have been seen at a Sam's Club at least once in the last 90 days
Target Shopper › CPG Retailers › Big Box: Individuals who have been seen at a Target at least once in the last 90 days
Walmart Shopper › CPG Retailers › Big Box: Individuals who have been seen at a Walmart at least twice in the last 90 days
Lapsed Shopper › CPG Retailers › Big Box › Big Lots: Individuals seen at Big Lots at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › CPG Retailers › Big Box › Big Lots: Individuals seen at Big Lots five times or more in the last 90 days
Lapsed Shopper › CPG Retailers › Big Box › BJs: Individuals seen at BJs at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › CPG Retailers › Big Box › BJs: Individuals seen at BJs five times or more in the last 90 days
Lapsed Shopper › CPG Retailers › Big Box › Costco: Individuals seen at Costco at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › CPG Retailers › Big Box › Costco: Individuals seen at Costco five times or more in the last 90 days
Lapsed Shopper › CPG Retailers › Big Box › Sam's Club: Individuals seen at Sam's Club at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › CPG Retailers › Big Box › Sam's Club: Individuals seen at Sam's Club five times or more in the last 90 days
Lapsed Shopper › CPG Retailers › Big Box › Target: Individuals seen at Target at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › CPG Retailers › Big Box › Target: Individuals seen at Target five times or more in the last 90 days
Lapsed Shopper › CPG Retailers › Big Box › Walmart: Individuals seen at Walmart at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › CPG Retailers › Big Box › Walmart: Individuals seen at Walmart five times or more in the last 90 days
7-Eleven Shopper › CPG Retailers › Convenience Stores: Individuals who have been seen at a 7-Eleven at least once in the last 30 days
Caseys General Store Shopper › CPG Retailers › Convenience Stores: Individuals who have been seen at a Casey's General Store at least once in the last 30 days
Cumberland Farms Shopper › CPG Retailers › Convenience Stores: Individuals who have been seen at a Cumberland Farms at least once in the last 30 days
Kum & Go Shopper › CPG Retailers › Convenience Stores: Individuals who have been seen at a Kum & Go at least once in the last 30 days
Quick Check Shopper › CPG Retailers › Convenience Stores: Individuals who have been seen at a Quick Check at least once in the last 30 days
Turkey Hill Store Shopper › CPG Retailers › Convenience Stores: Individuals who have been seen at a Turkey Hill stores at least once in the last 30 days
Wawa Shopper › CPG Retailers › Convenience Stores: Individuals who have been seen at a Wawa at least once in the last 30 days
Lapsed Shopper › CPG Retailers › Convenience Stores › 7-Eleven: Individuals seen at 7-Eleven at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › CPG Retailers › Convenience Stores › 7-Eleven: Individuals seen at 7-Eleven five times or more in the last 90 days
Lapsed Shopper › CPG Retailers › Convenience Stores › Caseys General Store: Individuals seen at Caseys General Store at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › CPG Retailers › Convenience Stores › Caseys General Store: Individuals seen at Caseys General Store five times or more in the last 90 days
Lapsed Shopper › CPG Retailers › Convenience Stores › Cumberland Farms: Individuals seen at Cumberland Farms at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › CPG Retailers › Convenience Stores › Cumberland Farms: Individuals seen at Cumberland Farms five times or more in the last 90 days
Lapsed Shopper › CPG Retailers › Convenience Stores › Kum & Go: Individuals seen at Kum & Go at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › CPG Retailers › Convenience Stores › Kum & Go: Individuals seen at Kum & Go five times or more in the last 90 days
Lapsed Shopper › CPG Retailers › Convenience Stores › Quick Check: Individuals seen at Quick Check at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › CPG Retailers › Convenience Stores › Quick Check: Individuals seen at Quick Check five times or more in the last 90 days
Lapsed Shopper › CPG Retailers › Convenience Stores › Turkey Hill Store: Individuals seen at Turkey Hill Store at least once in the last 6 months but not seen in the last 90 days
Loyalists Shopper › CPG Retailers › Convenience Stores › Turkey Hill Store: Individuals seen at Turkey Hill Store five times or more in the last 90 days
Dollar Tree Shopper › CPG Retailers › Cost Conscious or Discount: Individuals who have been seen at Dollar Tree at least once in the last 90 days
DollarGeneral Shopper › CPG Retailers › Cost Conscious or Discount: Individuals who have been seen at a Dollar General at least once in the last 90 days
Family Dollar Shopper › CPG Retailers › Cost Conscious or Discount: Individuals who have been seen at a Family Dollar at least once in the last 30 days
Five Below Shopper › CPG Retailers › Cost Conscious or Discount: Individuals who have been seen at Five Below at least once in the last 90 days

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