Open Retail Audiences Audience Segments

Diet Coke Open Retail Audiences › Purchase Expanded › Kroger › Beverage › Soft Drinks: This segment targets Kroger shoppers who purchased Diet Coke. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Dr Pepper Open Retail Audiences › Purchase Expanded › Kroger › Beverage › Soft Drinks: This segment targets Kroger shoppers who purchased Dr Pepper. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Root Beer Open Retail Audiences › Purchase Expanded › Kroger › Beverage › Soft Drinks › AW: This segment targets Kroger shoppers who purchased Root Beer. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Root Beer Open Retail Audiences › Purchase Expanded › Kroger › Beverage › Soft Drinks › Barqs: This segment targets Kroger shoppers who purchased Root Beer. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Cola Soda Open Retail Audiences › Purchase Expanded › Kroger › Beverage › Soft Drinks › Big K: This segment targets Kroger shoppers who purchased Cola Soda. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Lemon Lime Soda Open Retail Audiences › Purchase Expanded › Kroger › Beverage › Soft Drinks › Big K: This segment targets Kroger shoppers who purchased Lemon Lime Soda. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
CocaCola Soda Mini Cans Open Retail Audiences › Purchase Expanded › Kroger › Beverage › Soft Drinks › Coca Cola: This segment targets Kroger shoppers who purchased CocaCola Soda Mini Cans. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Mini Soda Open Retail Audiences › Purchase Expanded › Kroger › Beverage › Soft Drinks › Coca Cola: This segment targets Kroger shoppers who purchased Mini Soda. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Diet Dr Pepper Open Retail Audiences › Purchase Expanded › Kroger › Beverage › Soft Drinks › Dr Pepper: This segment targets Kroger shoppers who purchased Diet Dr Pepper. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Dr Pepper Soda Open Retail Audiences › Purchase Expanded › Kroger › Beverage › Soft Drinks › Dr Pepper: This segment targets Kroger shoppers who purchased Dr Pepper Soda. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Citrus Soda Open Retail Audiences › Purchase Expanded › Kroger › Beverage › Soft Drinks › Frys: This segment targets Kroger shoppers who purchased Citrus Soda. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Sprite Soda Open Retail Audiences › Purchase Expanded › Kroger › Beverage › Soft Drinks › Sprite: This segment targets Kroger shoppers who purchased Sprite Soda. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Orange Thirst Quencher Open Retail Audiences › Purchase Expanded › Kroger › Beverage › Sports Drinks › Gatorade: This segment targets Kroger shoppers who purchased Orange Thirst Quencher. Use cases include reaching fitness and active-lifestyle shoppers, targeting pre-workout and on-the-go consumption moments, and promoting new flavors or zero-sugar variants; 30-day lookback
Sweet Tea Open Retail Audiences › Purchase Expanded › Kroger › Beverage › Tea & Coffee › Arizona: This segment targets Kroger shoppers who purchased Sweet Tea. Use cases include targeting morning routine and at-home brewing occasions, introducing seasonal blends or limited flavors, and cross-selling coffee accessories and creamers; 30-day lookback
Arizona Sweet Tea Open Retail Audiences › Purchase Expanded › Kroger › Beverage › Tea › Arizona: This segment targets Kroger shoppers who purchased Arizona Sweet Tea. Use cases include promoting refreshment and on-the-go occasions, driving repeat purchase and brand loyalty, and cross-selling within complementary beverage formats; 30-day lookback
Green Tea with Ginseng and Honey Open Retail Audiences › Purchase Expanded › Kroger › Beverage › Tea › Arizona: This segment targets Kroger shoppers who purchased Green Tea with Ginseng and Honey. Use cases include promoting refreshment and on-the-go occasions, driving repeat purchase and brand loyalty, and cross-selling within complementary beverage formats; 30-day lookback
Alkaline Bottled Water Open Retail Audiences › Purchase Expanded › Kroger › Beverage › Water › Kroger: This segment targets Kroger shoppers who purchased Alkaline Bottled Water. Use cases include promoting hydration and wellness positioning, driving household pantry replenishment, and highlighting larger-format value and bulk purchase; 30-day lookback
Purified Drinking Water Open Retail Audiences › Purchase Expanded › Kroger › Beverage › Water › Kroger Kroger Co The: This segment targets Kroger shoppers who purchased Purified Drinking Water. Use cases include promoting hydration and wellness positioning, driving household pantry replenishment, and highlighting larger-format value and bulk purchase; 30-day lookback
Pure Life Purified Water Open Retail Audiences › Purchase Expanded › Kroger › Beverage › Water › Pure Life: This segment targets Kroger shoppers who purchased Pure Life Purified Water. Use cases include promoting hydration and wellness positioning, driving household pantry replenishment, and highlighting larger-format value and bulk purchase; 30-day lookback
Purified Water Open Retail Audiences › Purchase Expanded › Kroger › Beverage › Water › Pure Life: This segment targets Kroger shoppers who purchased Purified Water. Use cases include promoting hydration and wellness positioning, driving household pantry replenishment, and highlighting larger-format value and bulk purchase; 30-day lookback
Texas Toast Garlic and Butter Croutons Open Retail Audiences › Purchase Expanded › Kroger › Dry Grocery › Croutons & Bread Crumbs › New York Bakery: This segment targets Kroger shoppers who purchased Texas Toast Garlic and Butter Croutons. Use cases include promoting fresh and artisan positioning, driving sandwich and meal-occasion purchases, and cross-selling with deli and produce categories; 30-day lookback
Kroger Cheddar and Sour Cream Ripples Potato Chips Open Retail Audiences › Purchase Expanded › Kroger › Dry Grocery › Snacks › Kroger: This segment targets Kroger shoppers who purchased Kroger Cheddar and Sour Cream Ripples Potato Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Five Cheese Frozen Texas Toast Open Retail Audiences › Purchase Expanded › Kroger › Frozen Foods › Frozen Bread & Dough › New York Bakery: This segment targets Kroger shoppers who purchased Five Cheese Frozen Texas Toast. Use cases include promoting fresh and artisan positioning, driving sandwich and meal-occasion purchases, and cross-selling with deli and produce categories; 30-day lookback
Five Cheese Texas Toast Open Retail Audiences › Purchase Expanded › Kroger › Frozen Foods › Frozen Bread & Dough › New York Bakery: This segment targets Kroger shoppers who purchased Five Cheese Texas Toast. Use cases include promoting fresh and artisan positioning, driving sandwich and meal-occasion purchases, and cross-selling with deli and produce categories; 30-day lookback
Mini Assorted Muffins Open Retail Audiences › Purchase Expanded › Kroger › Frozen Foods › Frozen Desserts: This segment targets Kroger shoppers who purchased Mini Assorted Muffins. Use cases include promoting indulgence and treat moments, targeting families for lunchbox occasions, and driving impulse purchase at front-of-store; 30-day lookback
White Bread Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Baked Goods › Lewis: This segment targets Kroger shoppers who purchased White Bread. Use cases include promoting indulgence and treat moments, targeting families for lunchbox occasions, and driving impulse purchase at front-of-store; 30-day lookback
Flour Tortillas Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Baked Goods › Mission: This segment targets Kroger shoppers who purchased Flour Tortillas. Use cases include promoting indulgence and treat moments, targeting families for lunchbox occasions, and driving impulse purchase at front-of-store; 30-day lookback
Enriched White Bread Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Bakery › Kroger: This segment targets Kroger shoppers who purchased Enriched White Bread. Use cases include promoting fresh and artisan positioning, driving sandwich and meal-occasion purchases, and cross-selling with deli and produce categories; 30-day lookback
White Bun Hamburger Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Bakery › Kroger: This segment targets Kroger shoppers who purchased White Bun Hamburger. Use cases include promoting fresh and artisan positioning, driving sandwich and meal-occasion purchases, and cross-selling with deli and produce categories; 30-day lookback
Giant White Bread Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Bakery › Sunbeam: This segment targets Kroger shoppers who purchased Giant White Bread. Use cases include promoting fresh and artisan positioning, driving sandwich and meal-occasion purchases, and cross-selling with deli and produce categories; 30-day lookback
Fudge Brownie Mix Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Baking & Cooking › Betty Crocker: This segment targets Kroger shoppers who purchased Fudge Brownie Mix. Use cases include targeting at-home cooking and baking occasions, promoting seasonal recipe campaigns, and cross-selling complementary pantry staples; 30-day lookback
Chewy Fudge Brownie Mix Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Baking & Cooking › Duncan Hines: This segment targets Kroger shoppers who purchased Chewy Fudge Brownie Mix. Use cases include targeting at-home cooking and baking occasions, promoting seasonal recipe campaigns, and cross-selling complementary pantry staples; 30-day lookback
Marshmallows Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Baking & Cooking › Jet Puffed: This segment targets Kroger shoppers who purchased Marshmallows. Use cases include targeting at-home cooking and baking occasions, promoting seasonal recipe campaigns, and cross-selling complementary pantry staples; 30-day lookback
Baking Soda Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Baking & Cooking › Kroger: This segment targets Kroger shoppers who purchased Baking Soda. Use cases include targeting at-home cooking and baking occasions, promoting seasonal recipe campaigns, and cross-selling complementary pantry staples; 30-day lookback
100 Whole Grain Quick Oats Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Breakfast Foods › Kroger: This segment targets Kroger shoppers who purchased 100 Whole Grain Quick Oats. Use cases include targeting family morning routines, promoting protein-rich and better-for-you variants, and reaching cereal lovers with new flavor launches; 30-day lookback
Peanut Butter Cup Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Candy › Hersheys Reeses Peanut Butter Big Cup: This segment targets Kroger shoppers who purchased Peanut Butter Cup. Use cases include promoting seasonal and gifting occasions, driving impulse purchase at checkout, and targeting families with children; 30-day lookback
Peanut Butter Egg Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Candy › Reeses: This segment targets Kroger shoppers who purchased Peanut Butter Egg. Use cases include promoting seasonal and gifting occasions, driving impulse purchase at checkout, and targeting families with children; 30-day lookback
Watermelon Cherry Strawberry Jelly Beans Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Candy › Starburst: This segment targets Kroger shoppers who purchased Watermelon Cherry Strawberry Jelly Beans. Use cases include promoting seasonal and gifting occasions, driving impulse purchase at checkout, and targeting families with children; 30-day lookback
Beefaroni Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Canned Goods › Chef Boyardee: This segment targets Kroger shoppers who purchased Beefaroni. Use cases include driving pantry-replenishment campaigns, promoting meal-planning occasions, and cross-selling proteins and produce for full meal kits; 30-day lookback
Beefaroni Bowl Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Canned Goods › Chef Boyardee: This segment targets Kroger shoppers who purchased Beefaroni Bowl. Use cases include driving pantry-replenishment campaigns, promoting meal-planning occasions, and cross-selling proteins and produce for full meal kits; 30-day lookback
Black Beans Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Canned Goods › Kroger: This segment targets Kroger shoppers who purchased Black Beans. Use cases include driving pantry-replenishment campaigns, promoting meal-planning occasions, and cross-selling proteins and produce for full meal kits; 30-day lookback
Soy Sauce Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Condiments & Sauces › Kikkoman: This segment targets Kroger shoppers who purchased Soy Sauce. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Roasted Garlic Barbecue Sauce Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Condiments & Sauces › Kinders: This segment targets Kroger shoppers who purchased Roasted Garlic Barbecue Sauce. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Ranch Dressing Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Condiments & Sauces › Kraft: This segment targets Kroger shoppers who purchased Ranch Dressing. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Alfredo Pasta Sauce Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Condiments & Sauces › Kroger: This segment targets Kroger shoppers who purchased Alfredo Pasta Sauce. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Hot Dog Chili Sauce Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Condiments & Sauces › Kroger: This segment targets Kroger shoppers who purchased Hot Dog Chili Sauce. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Kroger Parlor Style Pizza Sauce Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Condiments & Sauces › Kroger: This segment targets Kroger shoppers who purchased Kroger Parlor Style Pizza Sauce. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Chocolate Layer Cake Greek Yogurt Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Dairy › Chobani: This segment targets Kroger shoppers who purchased Chocolate Layer Cake Greek Yogurt. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
French Onion Dip Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Dairy › Kroger: This segment targets Kroger shoppers who purchased French Onion Dip. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Sliced Gouda Cheese Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Dairy › Kroger: This segment targets Kroger shoppers who purchased Sliced Gouda Cheese. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Whole Milk Mozzarella Shredded Cheese Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Dairy › Kroger: This segment targets Kroger shoppers who purchased Whole Milk Mozzarella Shredded Cheese. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Sliced Provolone Cheese Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Dairy › Sargento: This segment targets Kroger shoppers who purchased Sliced Provolone Cheese. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Medium Egg Noodles Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Dry Grocery › Kroger: This segment targets Kroger shoppers who purchased Medium Egg Noodles. Use cases include driving pantry-replenishment campaigns, promoting meal-planning occasions, and cross-selling proteins and produce for full meal kits; 30-day lookback
Pasta Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Dry Grocery › Kroger: This segment targets Kroger shoppers who purchased Pasta. Use cases include driving pantry-replenishment campaigns, promoting meal-planning occasions, and cross-selling proteins and produce for full meal kits; 30-day lookback
Frozen Chicken Wings Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Frozen Foods › Kroger: This segment targets Kroger shoppers who purchased Frozen Chicken Wings. Use cases include promoting convenience and meal-prep occasions, targeting time-pressed weeknight dinner shoppers, and cross-selling within frozen and refrigerated categories; 30-day lookback
Turkey Bacon Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Meat & Seafood › Butterball: This segment targets Kroger shoppers who purchased Turkey Bacon. Use cases include targeting weekend cookout and meal-prep occasions, promoting premium or organic protein positioning, and driving recipe inspiration with cross-category baskets; 30-day lookback
Naturals Maple Breakfast Sausage Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Meat & Seafood › Johnsonville: This segment targets Kroger shoppers who purchased Naturals Maple Breakfast Sausage. Use cases include targeting weekend cookout and meal-prep occasions, promoting premium or organic protein positioning, and driving recipe inspiration with cross-category baskets; 30-day lookback
Original Crisp Taco Shells Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Pantry › Kroger: This segment targets Kroger shoppers who purchased Original Crisp Taco Shells. Use cases include driving pantry-replenishment campaigns, promoting meal-planning occasions, and cross-selling proteins and produce for full meal kits; 30-day lookback
Angel Hair Pasta Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Pasta & Noodles › Pasta Roni: This segment targets Kroger shoppers who purchased Angel Hair Pasta. Use cases include driving pantry-replenishment campaigns, promoting meal-planning occasions, and cross-selling proteins and produce for full meal kits; 30-day lookback
Nacho Cheese Tortilla Chips Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Snacks › Doritos: This segment targets Kroger shoppers who purchased Nacho Cheese Tortilla Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Classic Original Wavy Potato Chips Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Snacks › Kroger: This segment targets Kroger shoppers who purchased Classic Original Wavy Potato Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Kroger Classic Potato Chips Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Snacks › Kroger: This segment targets Kroger shoppers who purchased Kroger Classic Potato Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Kroger Sweet and Mesquite BBQ Potato Chips Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Snacks › Kroger: This segment targets Kroger shoppers who purchased Kroger Sweet and Mesquite BBQ Potato Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Kroger White Corn Restaurant Style Tortilla Chips Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Snacks › Kroger: This segment targets Kroger shoppers who purchased Kroger White Corn Restaurant Style Tortilla Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
White Corn Tortilla Chips Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Snacks › Kroger: This segment targets Kroger shoppers who purchased White Corn Tortilla Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Munchies Nacho Cheese Sandwich Crackers Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Snacks › Munchies: This segment targets Kroger shoppers who purchased Munchies Nacho Cheese Sandwich Crackers. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Peanut Butter Chip Granola Bars Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Snacks › Sunbelt Bakery: This segment targets Kroger shoppers who purchased Peanut Butter Chip Granola Bars. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Gluten Free Taco Seasoning Open Retail Audiences › Purchase Expanded › Kroger › Grocery › Spices & Seasonings › Old El Paso: This segment targets Kroger shoppers who purchased Gluten Free Taco Seasoning. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Ultra Antibacterial Dish Soap Open Retail Audiences › Purchase Expanded › Kroger › Household › Cleaning Supplies › Dawn: This segment targets Kroger shoppers who purchased Ultra Antibacterial Dish Soap. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Kroger › Household › Paper Products › Angel Soft: This segment targets Kroger shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Paper Towels Open Retail Audiences › Purchase Expanded › Kroger › Household › Paper Products › Bounty: This segment targets Kroger shoppers who purchased Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Soft and Strong Toilet Paper Mega Roll Open Retail Audiences › Purchase Expanded › Kroger › Household › Paper Products › Kroger: This segment targets Kroger shoppers who purchased Soft and Strong Toilet Paper Mega Roll. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Kroger › Household › Paper Products › Kroger: This segment targets Kroger shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Navel Oranges Open Retail Audiences › Purchase Expanded › Kroger › Produce › Fruit › Private Selection: This segment targets Kroger shoppers who purchased Navel Oranges. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Classic Garden Salad Open Retail Audiences › Purchase Expanded › Kroger › Produce › Prepared Salads › Kroger: This segment targets Kroger shoppers who purchased Classic Garden Salad. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Tri Color Bell Peppers Open Retail Audiences › Purchase Expanded › Kroger › Produce › Vegetables › Fresh Selections: This segment targets Kroger shoppers who purchased Tri Color Bell Peppers. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Romaine Lettuce Blend Open Retail Audiences › Purchase Expanded › Kroger › Produce › Vegetables › Kroger: This segment targets Kroger shoppers who purchased Romaine Lettuce Blend. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Tender Baby Spinach Open Retail Audiences › Purchase Expanded › Kroger › Produce › Vegetables › Kroger: This segment targets Kroger shoppers who purchased Tender Baby Spinach. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Tri Color Coleslaw Mix Open Retail Audiences › Purchase Expanded › Kroger › Produce › Vegetables › Kroger Kroger Co The: This segment targets Kroger shoppers who purchased Tri Color Coleslaw Mix. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Long Celery Sticks Open Retail Audiences › Purchase Expanded › Kroger › Produce › Vegetables › Private Selection: This segment targets Kroger shoppers who purchased Long Celery Sticks. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fried Chicken Open Retail Audiences › Purchase Expanded › Kroger › Restaurant › Prepared Foods › Kroger: This segment targets Kroger shoppers who purchased Fried Chicken. Use cases include targeting on-the-go and convenience-meal occasions, promoting limited-time-offer menu launches, and reaching repeat-visit loyal customers; 30-day lookback
Tortilla Chips Open Retail Audiences › Purchase Expanded › Kroger › Snacks › Doritos: This segment targets Kroger shoppers who purchased Tortilla Chips. Use cases include promoting new flavors or limited-edition releases, targeting snacking and on-the-go occasions, and cross-selling complementary dips and beverages; 30-day lookback
Butter Bun Hot Dog Buns Open Retail Audiences › Purchase Expanded › Publix › Bakery › Bread & Rolls › Natures Own: This segment targets Publix shoppers who purchased Butter Bun Hot Dog Buns. Use cases include promoting fresh and artisan positioning, driving sandwich and meal-occasion purchases, and cross-selling with deli and produce categories; 30-day lookback
Energy Drink Open Retail Audiences › Purchase Expanded › Publix › Beverage › Energy Drinks › Red Bull: This segment targets Publix shoppers who purchased Energy Drink. Use cases include reaching fitness and active-lifestyle shoppers, targeting pre-workout and on-the-go consumption moments, and promoting new flavors or zero-sugar variants; 30-day lookback
Red Bull Energy Drink Open Retail Audiences › Purchase Expanded › Publix › Beverage › Energy Drinks › Red Bull: This segment targets Publix shoppers who purchased Red Bull Energy Drink. Use cases include reaching fitness and active-lifestyle shoppers, targeting pre-workout and on-the-go consumption moments, and promoting new flavors or zero-sugar variants; 30-day lookback
Dr Pepper Open Retail Audiences › Purchase Expanded › Publix › Beverage › Soft Drinks: This segment targets Publix shoppers who purchased Dr Pepper. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Ginger Ale Open Retail Audiences › Purchase Expanded › Publix › Beverage › Soft Drinks › Canada Dry: This segment targets Publix shoppers who purchased Ginger Ale. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Diet Zero Sugar Soda Open Retail Audiences › Purchase Expanded › Publix › Beverage › Soft Drinks › Coca Cola Zero Sugar: This segment targets Publix shoppers who purchased Diet Zero Sugar Soda. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Dr Pepper Soda Open Retail Audiences › Purchase Expanded › Publix › Beverage › Soft Drinks › Dr Pepper: This segment targets Publix shoppers who purchased Dr Pepper Soda. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Zero Sugar Soda Open Retail Audiences › Purchase Expanded › Publix › Beverage › Soft Drinks › Dr Pepper: This segment targets Publix shoppers who purchased Zero Sugar Soda. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Fanta Orange Soda Open Retail Audiences › Purchase Expanded › Publix › Beverage › Soft Drinks › Fanta: This segment targets Publix shoppers who purchased Fanta Orange Soda. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Orange Soda Open Retail Audiences › Purchase Expanded › Publix › Beverage › Soft Drinks › Fanta: This segment targets Publix shoppers who purchased Orange Soda. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Pepsi Zero Sugar Cola Soda Open Retail Audiences › Purchase Expanded › Publix › Beverage › Soft Drinks › Pepsi: This segment targets Publix shoppers who purchased Pepsi Zero Sugar Cola Soda. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Sprite Mini Cans Open Retail Audiences › Purchase Expanded › Publix › Beverage › Soft Drinks › Sprite: This segment targets Publix shoppers who purchased Sprite Mini Cans. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Enhanced Water Open Retail Audiences › Purchase Expanded › Publix › Beverage › Water › Essentia: This segment targets Publix shoppers who purchased Enhanced Water. Use cases include promoting hydration and wellness positioning, driving household pantry replenishment, and highlighting larger-format value and bulk purchase; 30-day lookback
Rice Open Retail Audiences › Purchase Expanded › Publix › Dry Grocery › Grains & Cereals › Mahatma: This segment targets Publix shoppers who purchased Rice. Use cases include targeting family morning routines, promoting protein-rich and better-for-you variants, and reaching cereal lovers with new flavor launches; 30-day lookback
Frozen Greek Yogurt Bars Open Retail Audiences › Purchase Expanded › Publix › Frozen Foods › Frozen Desserts › Yasso: This segment targets Publix shoppers who purchased Frozen Greek Yogurt Bars. Use cases include promoting indulgence and treat moments, targeting families for lunchbox occasions, and driving impulse purchase at front-of-store; 30-day lookback
Pepperoni Rolls Open Retail Audiences › Purchase Expanded › Publix › Frozen Foods › Totinos: This segment targets Publix shoppers who purchased Pepperoni Rolls. Use cases include targeting party, picnic, and outdoor entertaining occasions, driving replenishment and bulk-format purchases, and cross-selling within household essentials; 30-day lookback
Bagels Open Retail Audiences › Purchase Expanded › Publix › Grocery › Baked Goods › Daves Killer Bread: This segment targets Publix shoppers who purchased Bagels. Use cases include promoting indulgence and treat moments, targeting families for lunchbox occasions, and driving impulse purchase at front-of-store; 30-day lookback
Hawaiian Sweet Rolls Open Retail Audiences › Purchase Expanded › Publix › Grocery › Baked Goods › Kings Hawaiian: This segment targets Publix shoppers who purchased Hawaiian Sweet Rolls. Use cases include promoting indulgence and treat moments, targeting families for lunchbox occasions, and driving impulse purchase at front-of-store; 30-day lookback
Sweet Dinner Rolls Open Retail Audiences › Purchase Expanded › Publix › Grocery › Baked Goods › Kings Hawaiian: This segment targets Publix shoppers who purchased Sweet Dinner Rolls. Use cases include promoting indulgence and treat moments, targeting families for lunchbox occasions, and driving impulse purchase at front-of-store; 30-day lookback
Sweet Rolls Open Retail Audiences › Purchase Expanded › Publix › Grocery › Baked Goods › Kings Hawaiian: This segment targets Publix shoppers who purchased Sweet Rolls. Use cases include promoting indulgence and treat moments, targeting families for lunchbox occasions, and driving impulse purchase at front-of-store; 30-day lookback
Flour Tortillas Open Retail Audiences › Purchase Expanded › Publix › Grocery › Baked Goods › Mission: This segment targets Publix shoppers who purchased Flour Tortillas. Use cases include promoting indulgence and treat moments, targeting families for lunchbox occasions, and driving impulse purchase at front-of-store; 30-day lookback
Hamburger Buns Open Retail Audiences › Purchase Expanded › Publix › Grocery › Baked Goods › Natures Own: This segment targets Publix shoppers who purchased Hamburger Buns. Use cases include promoting indulgence and treat moments, targeting families for lunchbox occasions, and driving impulse purchase at front-of-store; 30-day lookback
Thick Sliced White Bread Open Retail Audiences › Purchase Expanded › Publix › Grocery › Baked Goods › Natures Own: This segment targets Publix shoppers who purchased Thick Sliced White Bread. Use cases include promoting indulgence and treat moments, targeting families for lunchbox occasions, and driving impulse purchase at front-of-store; 30-day lookback
Cinnamon Raisin Bagel Thins Open Retail Audiences › Purchase Expanded › Publix › Grocery › Baked Goods › Thomas: This segment targets Publix shoppers who purchased Cinnamon Raisin Bagel Thins. Use cases include promoting indulgence and treat moments, targeting families for lunchbox occasions, and driving impulse purchase at front-of-store; 30-day lookback
Chocolate Chip Muffin Open Retail Audiences › Purchase Expanded › Publix › Grocery › Bakery › Entenmanns: This segment targets Publix shoppers who purchased Chocolate Chip Muffin. Use cases include promoting fresh and artisan positioning, driving sandwich and meal-occasion purchases, and cross-selling with deli and produce categories; 30-day lookback
Kings Hawaiian Original Sweet Rolls Open Retail Audiences › Purchase Expanded › Publix › Grocery › Bakery › Kings Hawaiian: This segment targets Publix shoppers who purchased Kings Hawaiian Original Sweet Rolls. Use cases include promoting fresh and artisan positioning, driving sandwich and meal-occasion purchases, and cross-selling with deli and produce categories; 30-day lookback
Sweet Rolls Open Retail Audiences › Purchase Expanded › Publix › Grocery › Bakery › Kings Hawaiian: This segment targets Publix shoppers who purchased Sweet Rolls. Use cases include promoting fresh and artisan positioning, driving sandwich and meal-occasion purchases, and cross-selling with deli and produce categories; 30-day lookback
HoneyScented Pumpkin Pie Open Retail Audiences › Purchase Expanded › Publix › Grocery › Bakery › Publix: This segment targets Publix shoppers who purchased HoneyScented Pumpkin Pie. Use cases include promoting fresh and artisan positioning, driving sandwich and meal-occasion purchases, and cross-selling with deli and produce categories; 30-day lookback
Flour Tortillas Open Retail Audiences › Purchase Expanded › Publix › Grocery › Baking & Cooking › Mission: This segment targets Publix shoppers who purchased Flour Tortillas. Use cases include targeting at-home cooking and baking occasions, promoting seasonal recipe campaigns, and cross-selling complementary pantry staples; 30-day lookback
Honey Nut Cheerios Cereal Open Retail Audiences › Purchase Expanded › Publix › Grocery › Breakfast Foods › Cheerios: This segment targets Publix shoppers who purchased Honey Nut Cheerios Cereal. Use cases include targeting family morning routines, promoting protein-rich and better-for-you variants, and reaching cereal lovers with new flavor launches; 30-day lookback
Cinnamon Toast Crunch Cereal Open Retail Audiences › Purchase Expanded › Publix › Grocery › Breakfast Foods › Cinnamon Toast Crunch: This segment targets Publix shoppers who purchased Cinnamon Toast Crunch Cereal. Use cases include targeting family morning routines, promoting protein-rich and better-for-you variants, and reaching cereal lovers with new flavor launches; 30-day lookback
Lucky Charms Gluten Free Cereal Open Retail Audiences › Purchase Expanded › Publix › Grocery › Breakfast Foods › Lucky Charms: This segment targets Publix shoppers who purchased Lucky Charms Gluten Free Cereal. Use cases include targeting family morning routines, promoting protein-rich and better-for-you variants, and reaching cereal lovers with new flavor launches; 30-day lookback
Mentos The Chewy Mint Open Retail Audiences › Purchase Expanded › Publix › Grocery › Candy › Mentos: This segment targets Publix shoppers who purchased Mentos The Chewy Mint. Use cases include promoting seasonal and gifting occasions, driving impulse purchase at checkout, and targeting families with children; 30-day lookback
Nerds Gummy Clusters Open Retail Audiences › Purchase Expanded › Publix › Grocery › Candy › Nerds: This segment targets Publix shoppers who purchased Nerds Gummy Clusters. Use cases include promoting seasonal and gifting occasions, driving impulse purchase at checkout, and targeting families with children; 30-day lookback
Peanut Butter Egg Open Retail Audiences › Purchase Expanded › Publix › Grocery › Candy › Reeses: This segment targets Publix shoppers who purchased Peanut Butter Egg. Use cases include promoting seasonal and gifting occasions, driving impulse purchase at checkout, and targeting families with children; 30-day lookback
Chicken Broth Open Retail Audiences › Purchase Expanded › Publix › Grocery › Canned Goods › Swanson: This segment targets Publix shoppers who purchased Chicken Broth. Use cases include driving pantry-replenishment campaigns, promoting meal-planning occasions, and cross-selling proteins and produce for full meal kits; 30-day lookback
Mayonnaise Open Retail Audiences › Purchase Expanded › Publix › Grocery › Condiments & Sauces › Hellmanns: This segment targets Publix shoppers who purchased Mayonnaise. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Regular Mayonnaise Open Retail Audiences › Purchase Expanded › Publix › Grocery › Condiments & Sauces › Hellmanns: This segment targets Publix shoppers who purchased Regular Mayonnaise. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Soy Sauce Open Retail Audiences › Purchase Expanded › Publix › Grocery › Condiments & Sauces › Kikkoman: This segment targets Publix shoppers who purchased Soy Sauce. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Oreo Double Stuf Sandwich Cookies Open Retail Audiences › Purchase Expanded › Publix › Grocery › Cookies › Oreo: This segment targets Publix shoppers who purchased Oreo Double Stuf Sandwich Cookies. Use cases include promoting indulgence and treat moments, targeting families for lunchbox occasions, and driving impulse purchase at front-of-store; 30-day lookback
Chocolate Layer Cake Greek Yogurt Open Retail Audiences › Purchase Expanded › Publix › Grocery › Dairy › Chobani: This segment targets Publix shoppers who purchased Chocolate Layer Cake Greek Yogurt. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Greek Yogurt Open Retail Audiences › Purchase Expanded › Publix › Grocery › Dairy › Chobani: This segment targets Publix shoppers who purchased Greek Yogurt. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Zero Sugar Greek Yogurt Open Retail Audiences › Purchase Expanded › Publix › Grocery › Dairy › Chobani: This segment targets Publix shoppers who purchased Zero Sugar Greek Yogurt. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Extra Large White Eggs Open Retail Audiences › Purchase Expanded › Publix › Grocery › Dairy › Egglands Best: This segment targets Publix shoppers who purchased Extra Large White Eggs. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Greek Yogurt Open Retail Audiences › Purchase Expanded › Publix › Grocery › Dairy › Fage: This segment targets Publix shoppers who purchased Greek Yogurt. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Plain Greek Yogurt Open Retail Audiences › Purchase Expanded › Publix › Grocery › Dairy › Fage: This segment targets Publix shoppers who purchased Plain Greek Yogurt. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Sour Cream Open Retail Audiences › Purchase Expanded › Publix › Grocery › Dairy › Fage: This segment targets Publix shoppers who purchased Sour Cream. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Greek Blended Coconut Low Fat Yogurt Open Retail Audiences › Purchase Expanded › Publix › Grocery › Dairy › Publix: This segment targets Publix shoppers who purchased Greek Blended Coconut Low Fat Yogurt. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Swiss Cheese Slices Open Retail Audiences › Purchase Expanded › Publix › Grocery › Dairy › Sargento: This segment targets Publix shoppers who purchased Swiss Cheese Slices. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
All Natural Hummus Open Retail Audiences › Purchase Expanded › Publix › Grocery › Deli › Boars Head: This segment targets Publix shoppers who purchased All Natural Hummus. Use cases include targeting weekend cookout and meal-prep occasions, promoting premium or organic protein positioning, and driving recipe inspiration with cross-category baskets; 30-day lookback
Taco Seasoning Mix Open Retail Audiences › Purchase Expanded › Publix › Grocery › Dry Grocery: This segment targets Publix shoppers who purchased Taco Seasoning Mix. Use cases include driving pantry-replenishment campaigns, promoting meal-planning occasions, and cross-selling proteins and produce for full meal kits; 30-day lookback
Long Grain White Rice Open Retail Audiences › Purchase Expanded › Publix › Grocery › Grains & Cereals › Bens Original: This segment targets Publix shoppers who purchased Long Grain White Rice. Use cases include targeting family morning routines, promoting protein-rich and better-for-you variants, and reaching cereal lovers with new flavor launches; 30-day lookback
Syrup Open Retail Audiences › Purchase Expanded › Publix › Grocery › Pantry › Pearl Milling Company: This segment targets Publix shoppers who purchased Syrup. Use cases include driving pantry-replenishment campaigns, promoting meal-planning occasions, and cross-selling proteins and produce for full meal kits; 30-day lookback
Cheese Crackers Open Retail Audiences › Purchase Expanded › Publix › Grocery › Snacks › Cheez It: This segment targets Publix shoppers who purchased Cheese Crackers. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Nacho Cheese Tortilla Chips Open Retail Audiences › Purchase Expanded › Publix › Grocery › Snacks › Doritos: This segment targets Publix shoppers who purchased Nacho Cheese Tortilla Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Fruit Snacks Open Retail Audiences › Purchase Expanded › Publix › Grocery › Snacks › Fruit By The Foot: This segment targets Publix shoppers who purchased Fruit Snacks. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Fruit Flavored Snacks Open Retail Audiences › Purchase Expanded › Publix › Grocery › Snacks › Fruit Gushers: This segment targets Publix shoppers who purchased Fruit Flavored Snacks. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Peanut Butter Sandwich Crackers Open Retail Audiences › Purchase Expanded › Publix › Grocery › Snacks › Lance: This segment targets Publix shoppers who purchased Peanut Butter Sandwich Crackers. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Potato Chips Open Retail Audiences › Purchase Expanded › Publix › Grocery › Snacks › Lays: This segment targets Publix shoppers who purchased Potato Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Balanced Breaks Snack Kit Open Retail Audiences › Purchase Expanded › Publix › Grocery › Snacks › Sargento: This segment targets Publix shoppers who purchased Balanced Breaks Snack Kit. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Gluten Free Taco Seasoning Open Retail Audiences › Purchase Expanded › Publix › Grocery › Spices & Seasonings › Old El Paso: This segment targets Publix shoppers who purchased Gluten Free Taco Seasoning. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Taco Seasoning Mix Open Retail Audiences › Purchase Expanded › Publix › Grocery › Spices & Seasonings › Old El Paso: This segment targets Publix shoppers who purchased Taco Seasoning Mix. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Angel Soft Toilet Paper Open Retail Audiences › Purchase Expanded › Publix › Household › Paper Products › Angel Soft: This segment targets Publix shoppers who purchased Angel Soft Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Publix › Household › Paper Products › Angel Soft: This segment targets Publix shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Publix › Household › Paper Products › Angel Soft Fresh Linen Scent: This segment targets Publix shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Paper Towels Open Retail Audiences › Purchase Expanded › Publix › Household › Paper Products › Bounty: This segment targets Publix shoppers who purchased Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Paper Towels Open Retail Audiences › Purchase Expanded › Publix › Household › Paper Products › Brawny: This segment targets Publix shoppers who purchased Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Wet Cat Food Open Retail Audiences › Purchase Expanded › Publix › Pet Care › Cat Supplies › Fancy Feast: This segment targets Publix shoppers who purchased Wet Cat Food. Use cases include reaching pet-parent households for routine care, promoting premium nutrition and lifestage formulas, and cross-selling treats, food, and supplies; 30-day lookback
Lemons Open Retail Audiences › Purchase Expanded › Publix › Produce › Fruit › Fairhaven: This segment targets Publix shoppers who purchased Lemons. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Tortilla Chips Open Retail Audiences › Purchase Expanded › Publix › Snacks › Doritos: This segment targets Publix shoppers who purchased Tortilla Chips. Use cases include promoting new flavors or limited-edition releases, targeting snacking and on-the-go occasions, and cross-selling complementary dips and beverages; 30-day lookback
Chocolate Chip Muffin Open Retail Audiences › Purchase Expanded › Sam's Club › Baked Goods › Muffins › Little Bites: This segment targets Sam's Club shoppers who purchased Chocolate Chip Muffin. Use cases include promoting indulgence and treat moments, targeting families for lunchbox occasions, and driving impulse purchase at front-of-store; 30-day lookback
Hersheys Triple Chocolate Fudge Brownie Mix Open Retail Audiences › Purchase Expanded › Sam's Club › Baking Goods › Baking & Cooking › Betty Crocker: This segment targets Sam's Club shoppers who purchased Hersheys Triple Chocolate Fudge Brownie Mix. Use cases include targeting at-home cooking and baking occasions, promoting seasonal recipe campaigns, and cross-selling complementary pantry staples; 30-day lookback
Body Wash Open Retail Audiences › Purchase Expanded › Sam's Club › Beauty & Personal Care › Bath & Body › Dove: This segment targets Sam's Club shoppers who purchased Body Wash. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Ground Coffee Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Coffee › Cafe Bustelo: This segment targets Sam's Club shoppers who purchased Ground Coffee. Use cases include targeting morning routine and at-home brewing occasions, introducing seasonal blends or limited flavors, and cross-selling coffee accessories and creamers; 30-day lookback
Ground Coffee Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Coffee › Dunkin: This segment targets Sam's Club shoppers who purchased Ground Coffee. Use cases include targeting morning routine and at-home brewing occasions, introducing seasonal blends or limited flavors, and cross-selling coffee accessories and creamers; 30-day lookback
Classic Roast Ground Coffee Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Coffee › Folgers: This segment targets Sam's Club shoppers who purchased Classic Roast Ground Coffee. Use cases include targeting morning routine and at-home brewing occasions, introducing seasonal blends or limited flavors, and cross-selling coffee accessories and creamers; 30-day lookback
Medium Ground Coffee Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Coffee › Maxwell House: This segment targets Sam's Club shoppers who purchased Medium Ground Coffee. Use cases include targeting morning routine and at-home brewing occasions, introducing seasonal blends or limited flavors, and cross-selling coffee accessories and creamers; 30-day lookback
Coffee KCup Pods Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Coffee › Mccafe: This segment targets Sam's Club shoppers who purchased Coffee KCup Pods. Use cases include targeting morning routine and at-home brewing occasions, introducing seasonal blends or limited flavors, and cross-selling coffee accessories and creamers; 30-day lookback
Medium Roast Coffee Pods Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Coffee › Members Mark: This segment targets Sam's Club shoppers who purchased Medium Roast Coffee Pods. Use cases include targeting morning routine and at-home brewing occasions, introducing seasonal blends or limited flavors, and cross-selling coffee accessories and creamers; 30-day lookback
Caramel Macchiato Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Coffee › Starbucks: This segment targets Sam's Club shoppers who purchased Caramel Macchiato. Use cases include targeting morning routine and at-home brewing occasions, introducing seasonal blends or limited flavors, and cross-selling coffee accessories and creamers; 30-day lookback
Frappuccino Mocha Chilled Coffee Drink Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Coffee › Starbucks: This segment targets Sam's Club shoppers who purchased Frappuccino Mocha Chilled Coffee Drink. Use cases include targeting morning routine and at-home brewing occasions, introducing seasonal blends or limited flavors, and cross-selling coffee accessories and creamers; 30-day lookback
Chocolate Milk Beverage Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Dairy › Nesquik: This segment targets Sam's Club shoppers who purchased Chocolate Milk Beverage. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Vanilla Protein Milkshake Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Dairy › Nurri: This segment targets Sam's Club shoppers who purchased Vanilla Protein Milkshake. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Almond Milk Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Dairy › Silk: This segment targets Sam's Club shoppers who purchased Almond Milk. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Energy Drink Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Energy Drinks › Monster: This segment targets Sam's Club shoppers who purchased Energy Drink. Use cases include reaching fitness and active-lifestyle shoppers, targeting pre-workout and on-the-go consumption moments, and promoting new flavors or zero-sugar variants; 30-day lookback
Energy Drink Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Energy Drinks › Red Bull: This segment targets Sam's Club shoppers who purchased Energy Drink. Use cases include reaching fitness and active-lifestyle shoppers, targeting pre-workout and on-the-go consumption moments, and promoting new flavors or zero-sugar variants; 30-day lookback
Fresh Squeezed Orange Juice Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Juice: This segment targets Sam's Club shoppers who purchased Fresh Squeezed Orange Juice. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
100 Apple Juice Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Juice › Apple And Eve: This segment targets Sam's Club shoppers who purchased 100 Apple Juice. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Apple Juice Variety Pack Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Juice › Apple And Eve: This segment targets Sam's Club shoppers who purchased Apple Juice Variety Pack. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Juice Cocktail Variety Pack Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Juice › Arizona: This segment targets Sam's Club shoppers who purchased Juice Cocktail Variety Pack. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Capri Sun Variety Pack Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Juice › Capri Sun: This segment targets Sam's Club shoppers who purchased Capri Sun Variety Pack. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Juice Variety Pack Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Juice › Capri Sun: This segment targets Sam's Club shoppers who purchased Juice Variety Pack. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Pineapple Juice Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Juice › Dole: This segment targets Sam's Club shoppers who purchased Pineapple Juice. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Juice Pouches Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Juice › Kool Aid: This segment targets Sam's Club shoppers who purchased Juice Pouches. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Fruit Barrels Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Juice › Little Hug Fruit Barrels: This segment targets Sam's Club shoppers who purchased Fruit Barrels. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Lemonade Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Juice › Members Mark: This segment targets Sam's Club shoppers who purchased Lemonade. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Orange Juice Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Juice › Members Mark: This segment targets Sam's Club shoppers who purchased Orange Juice. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Strawberry Lemonade Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Juice › Members Mark: This segment targets Sam's Club shoppers who purchased Strawberry Lemonade. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Apple Juice Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Juice › Motts: This segment targets Sam's Club shoppers who purchased Apple Juice. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Cranberry Juice Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Juice › Ocean Spray: This segment targets Sam's Club shoppers who purchased Cranberry Juice. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Pomegranate Juice Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Juice › Pom Wonderful: This segment targets Sam's Club shoppers who purchased Pomegranate Juice. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Orange Citrus Punch Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Juice › Sunny D: This segment targets Sam's Club shoppers who purchased Orange Citrus Punch. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Juice Drink Variety Pack Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Juice › Welchs: This segment targets Sam's Club shoppers who purchased Juice Drink Variety Pack. Use cases include reaching family households with kids, promoting better-for-you positioning, and driving lunchbox and breakfast occasion purchases; 30-day lookback
Arnold Palmer Half Tea and Half Lemonade Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Non-Alcoholic Beverages › Arizona: This segment targets Sam's Club shoppers who purchased Arnold Palmer Half Tea and Half Lemonade. Use cases include promoting refreshment and on-the-go occasions, driving repeat purchase and brand loyalty, and cross-selling within complementary beverage formats; 30-day lookback
Cafe Latte Protein Shake Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Nutritional Drinks › Premier Protein: This segment targets Sam's Club shoppers who purchased Cafe Latte Protein Shake. Use cases include reaching health-and-wellness oriented shoppers, promoting routine adherence and replenishment, and cross-selling within complementary supplements; 30-day lookback
Chocolate Protein Shake Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Nutritional Drinks › Premier Protein: This segment targets Sam's Club shoppers who purchased Chocolate Protein Shake. Use cases include reaching health-and-wellness oriented shoppers, promoting routine adherence and replenishment, and cross-selling within complementary supplements; 30-day lookback
Lemonade Powdered Drink Mix Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Powdered Drink Mixes › Country Time: This segment targets Sam's Club shoppers who purchased Lemonade Powdered Drink Mix. Use cases include promoting refreshment and on-the-go occasions, driving repeat purchase and brand loyalty, and cross-selling within complementary beverage formats; 30-day lookback
Diet Pepsi Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Soft Drinks: This segment targets Sam's Club shoppers who purchased Diet Pepsi. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Ginger Ale Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Soft Drinks › Canada Dry: This segment targets Sam's Club shoppers who purchased Ginger Ale. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
CocaCola Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Soft Drinks › Coca Cola: This segment targets Sam's Club shoppers who purchased CocaCola. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
CocaCola Zero Sugar Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Soft Drinks › Coca Cola Zero Sugar: This segment targets Sam's Club shoppers who purchased CocaCola Zero Sugar. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Diet Cola Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Soft Drinks › Diet Coke: This segment targets Sam's Club shoppers who purchased Diet Cola. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Diet Mountain Dew Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Soft Drinks › Diet Mtn Dew: This segment targets Sam's Club shoppers who purchased Diet Mountain Dew. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Diet Pepsi Soda Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Soft Drinks › Diet Pepsi: This segment targets Sam's Club shoppers who purchased Diet Pepsi Soda. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Dr Pepper Soda Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Soft Drinks › Dr Pepper: This segment targets Sam's Club shoppers who purchased Dr Pepper Soda. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Soda Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Soft Drinks › Dr Pepper: This segment targets Sam's Club shoppers who purchased Soda. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Soda Variety Pack Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Soft Drinks › Faygo: This segment targets Sam's Club shoppers who purchased Soda Variety Pack. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback
Citrus Soda Open Retail Audiences › Purchase Expanded › Sam's Club › Beverage › Soft Drinks › Mtn Dew: This segment targets Sam's Club shoppers who purchased Citrus Soda. Use cases include driving repeat purchase in carbonated beverages, cross-selling complementary snack categories, and promoting limited-edition flavors or seasonal SKUs; 30-day lookback

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