Open Retail Audiences Audience Segments

Cheese Puffs Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Cheetos: This segment targets Walmart shoppers who purchased Cheese Puffs. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Cheetos Puffs Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Cheetos: This segment targets Walmart shoppers who purchased Cheetos Puffs. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Crunchy Cheese Flavored Snacks Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Cheetos: This segment targets Walmart shoppers who purchased Crunchy Cheese Flavored Snacks. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Flamin Hot Crunchy Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Cheetos: This segment targets Walmart shoppers who purchased Flamin Hot Crunchy. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Puffs Cheese Flavored Snack Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Cheetos: This segment targets Walmart shoppers who purchased Puffs Cheese Flavored Snack. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Cheese Crackers Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Cheez It: This segment targets Walmart shoppers who purchased Cheese Crackers. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Original Baked Snack Crackers Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Cheez It: This segment targets Walmart shoppers who purchased Original Baked Snack Crackers. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Flamin Hot Fries Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Chesters: This segment targets Walmart shoppers who purchased Flamin Hot Fries. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Butter Popcorn Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Circus Time: This segment targets Walmart shoppers who purchased Butter Popcorn. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Cheese Puffs Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Circus Time: This segment targets Walmart shoppers who purchased Cheese Puffs. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Cool Ranch Flavored Tortilla Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Doritos: This segment targets Walmart shoppers who purchased Cool Ranch Flavored Tortilla Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Cool Ranch Tortilla Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Doritos: This segment targets Walmart shoppers who purchased Cool Ranch Tortilla Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Doritos Nacho Cheese Tortilla Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Doritos: This segment targets Walmart shoppers who purchased Doritos Nacho Cheese Tortilla Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Nacho Cheese Flavored Tortilla Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Doritos: This segment targets Walmart shoppers who purchased Nacho Cheese Flavored Tortilla Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Nacho Cheese Tortilla Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Doritos: This segment targets Walmart shoppers who purchased Nacho Cheese Tortilla Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Spicy Sweet Chili Tortilla Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Doritos: This segment targets Walmart shoppers who purchased Spicy Sweet Chili Tortilla Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Chocolate Chip Cookies Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Freshness Guaranteed: This segment targets Walmart shoppers who purchased Chocolate Chip Cookies. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Frosted Sugar Cookies Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Freshness Guaranteed: This segment targets Walmart shoppers who purchased Frosted Sugar Cookies. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Classic Mix Variety Pack Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Frito Lay: This segment targets Walmart shoppers who purchased Classic Mix Variety Pack. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Flavor Mix Variety Pack Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Frito Lay: This segment targets Walmart shoppers who purchased Flavor Mix Variety Pack. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Original Corn Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Fritos: This segment targets Walmart shoppers who purchased Original Corn Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Scoops Corn Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Fritos: This segment targets Walmart shoppers who purchased Scoops Corn Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Funyuns Onion Flavored Rings Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Funyuns: This segment targets Walmart shoppers who purchased Funyuns Onion Flavored Rings. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Onion Flavored Rings Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Funyuns: This segment targets Walmart shoppers who purchased Onion Flavored Rings. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Cheddar Cheese Crackers Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Goldfish: This segment targets Walmart shoppers who purchased Cheddar Cheese Crackers. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Flavor Blasted Xtra Cheddar Cheese Crackers Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Goldfish: This segment targets Walmart shoppers who purchased Flavor Blasted Xtra Cheddar Cheese Crackers. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Baked Buttery Round Crackers Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Great Value: This segment targets Walmart shoppers who purchased Baked Buttery Round Crackers. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Barbecue Flavored Potato Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Great Value: This segment targets Walmart shoppers who purchased Barbecue Flavored Potato Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Bite Size Tortilla Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Great Value: This segment targets Walmart shoppers who purchased Bite Size Tortilla Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Cheddar and Sour Cream Potato Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Great Value: This segment targets Walmart shoppers who purchased Cheddar and Sour Cream Potato Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Honey Graham Crackers Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Great Value: This segment targets Walmart shoppers who purchased Honey Graham Crackers. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Lightly Salted White Corn Tortilla Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Great Value: This segment targets Walmart shoppers who purchased Lightly Salted White Corn Tortilla Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Mini Pretzel Twists Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Great Value: This segment targets Walmart shoppers who purchased Mini Pretzel Twists. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Original Wavy Potato Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Great Value: This segment targets Walmart shoppers who purchased Original Wavy Potato Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Peanut Butter Wafer Bars Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Great Value: This segment targets Walmart shoppers who purchased Peanut Butter Wafer Bars. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Potato Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Great Value: This segment targets Walmart shoppers who purchased Potato Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Restaurant Style White Corn Tortilla Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Great Value: This segment targets Walmart shoppers who purchased Restaurant Style White Corn Tortilla Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Seasoned Croutons Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Great Value: This segment targets Walmart shoppers who purchased Seasoned Croutons. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Tortilla Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Great Value: This segment targets Walmart shoppers who purchased Tortilla Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Peanut Butter Sandwich Crackers Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Lance: This segment targets Walmart shoppers who purchased Peanut Butter Sandwich Crackers. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Barbecue Potato Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Lays: This segment targets Walmart shoppers who purchased Barbecue Potato Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Lays Wavy Potato Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Lays: This segment targets Walmart shoppers who purchased Lays Wavy Potato Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Lightly Salted Potato Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Lays: This segment targets Walmart shoppers who purchased Lightly Salted Potato Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Potato Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Lays: This segment targets Walmart shoppers who purchased Potato Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Salt and Vinegar Potato Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Lays: This segment targets Walmart shoppers who purchased Salt and Vinegar Potato Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Cosmic Brownies Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Little Debbie: This segment targets Walmart shoppers who purchased Cosmic Brownies. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Oatmeal Creme Pies Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Little Debbie: This segment targets Walmart shoppers who purchased Oatmeal Creme Pies. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Potato Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Miss Vickies: This segment targets Walmart shoppers who purchased Potato Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Tortilla Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › On The Border: This segment targets Walmart shoppers who purchased Tortilla Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Chocolate Sandwich Cookies Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Oreo: This segment targets Walmart shoppers who purchased Chocolate Sandwich Cookies. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Original Saltine Crackers Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Premium: This segment targets Walmart shoppers who purchased Original Saltine Crackers. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Pringles Original Potato Crisps Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Pringles: This segment targets Walmart shoppers who purchased Pringles Original Potato Crisps. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Pringles Sour Cream and Onion Potato Crisps Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Pringles: This segment targets Walmart shoppers who purchased Pringles Sour Cream and Onion Potato Crisps. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Cheese Sandwich Crackers Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Ritz: This segment targets Walmart shoppers who purchased Cheese Sandwich Crackers. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Original Crackers Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Ritz: This segment targets Walmart shoppers who purchased Original Crackers. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Cheddar and Sour Cream Potato Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Ruffles: This segment targets Walmart shoppers who purchased Cheddar and Sour Cream Potato Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Original Potato Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Ruffles: This segment targets Walmart shoppers who purchased Original Potato Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
White Corn Tortilla Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Santitas: This segment targets Walmart shoppers who purchased White Corn Tortilla Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Smoked Meat Sticks Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Slim Jim: This segment targets Walmart shoppers who purchased Smoked Meat Sticks. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
White Cheddar Popcorn Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Smartfood: This segment targets Walmart shoppers who purchased White Cheddar Popcorn. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Garden Salsa Multigrain Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Sun Chips: This segment targets Walmart shoppers who purchased Garden Salsa Multigrain Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Fuego Rolled Tortilla Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Takis: This segment targets Walmart shoppers who purchased Fuego Rolled Tortilla Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Scoops Tortilla Chips Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Tostitos: This segment targets Walmart shoppers who purchased Scoops Tortilla Chips. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Cheddar Cheese Balls Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Utz: This segment targets Walmart shoppers who purchased Cheddar Cheese Balls. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Fruit Snacks Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Welchs: This segment targets Walmart shoppers who purchased Fruit Snacks. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Mixed Fruit Snacks Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Snacks › Welchs: This segment targets Walmart shoppers who purchased Mixed Fruit Snacks. Use cases include promoting snacking and on-the-go occasions, targeting families for lunchbox and after-school moments, and cross-selling complementary snack and beverage formats; 30-day lookback
Campbells Condensed Cream of Chicken Soup Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Soups & Broths › Campbells: This segment targets Walmart shoppers who purchased Campbells Condensed Cream of Chicken Soup. Use cases include driving pantry-replenishment campaigns, promoting meal-planning occasions, and cross-selling proteins and produce for full meal kits; 30-day lookback
Condensed Cream of Mushroom Soup Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Soups & Broths › Campbells: This segment targets Walmart shoppers who purchased Condensed Cream of Mushroom Soup. Use cases include driving pantry-replenishment campaigns, promoting meal-planning occasions, and cross-selling proteins and produce for full meal kits; 30-day lookback
Cream of Chicken Condensed Soup Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Soups & Broths › Great Value: This segment targets Walmart shoppers who purchased Cream of Chicken Condensed Soup. Use cases include driving pantry-replenishment campaigns, promoting meal-planning occasions, and cross-selling proteins and produce for full meal kits; 30-day lookback
Garlic Powder Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spices & Seasonings › Great Value: This segment targets Walmart shoppers who purchased Garlic Powder. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Garlic Salt Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spices & Seasonings › Great Value: This segment targets Walmart shoppers who purchased Garlic Salt. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Great Value Oregano Leaves Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spices & Seasonings › Great Value: This segment targets Walmart shoppers who purchased Great Value Oregano Leaves. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Kosher Ground Cinnamon Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spices & Seasonings › Great Value: This segment targets Walmart shoppers who purchased Kosher Ground Cinnamon. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Lemon and Pepper Seasoning Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spices & Seasonings › Great Value: This segment targets Walmart shoppers who purchased Lemon and Pepper Seasoning. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Onion Powder Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spices & Seasonings › Great Value: This segment targets Walmart shoppers who purchased Onion Powder. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Parsley Flakes Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spices & Seasonings › Great Value: This segment targets Walmart shoppers who purchased Parsley Flakes. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Taco Seasoning Mix Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spices & Seasonings › Mccormick: This segment targets Walmart shoppers who purchased Taco Seasoning Mix. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Gluten Free Taco Seasoning Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spices & Seasonings › Old El Paso: This segment targets Walmart shoppers who purchased Gluten Free Taco Seasoning. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Original Taco Seasoning Mix Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spices & Seasonings › Taco Bell: This segment targets Walmart shoppers who purchased Original Taco Seasoning Mix. Use cases include promoting recipe inspiration and meal occasions, cross-selling with proteins and produce, and highlighting seasonal flavors and limited-edition variants; 30-day lookback
Vegetable Oil Spread Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spreads › Blue Bonnet: This segment targets Walmart shoppers who purchased Vegetable Oil Spread. Use cases include targeting at-home cooking and pantry occasions, promoting better-for-you and natural positioning, and cross-selling with breakfast and meal-prep categories; 30-day lookback
Buttery Spread Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spreads › Country Crock: This segment targets Walmart shoppers who purchased Buttery Spread. Use cases include targeting at-home cooking and pantry occasions, promoting better-for-you and natural positioning, and cross-selling with breakfast and meal-prep categories; 30-day lookback
Hazelnut Spread Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spreads › Great Value: This segment targets Walmart shoppers who purchased Hazelnut Spread. Use cases include targeting at-home cooking and pantry occasions, promoting better-for-you and natural positioning, and cross-selling with breakfast and meal-prep categories; 30-day lookback
Vegetable Oil Spread Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spreads › Imperial: This segment targets Walmart shoppers who purchased Vegetable Oil Spread. Use cases include targeting at-home cooking and pantry occasions, promoting better-for-you and natural positioning, and cross-selling with breakfast and meal-prep categories; 30-day lookback
Creamy Peanut Butter Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spreads › Jif: This segment targets Walmart shoppers who purchased Creamy Peanut Butter. Use cases include targeting at-home cooking and pantry occasions, promoting better-for-you and natural positioning, and cross-selling with breakfast and meal-prep categories; 30-day lookback
Jif Peanut Butter Creamy Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Spreads › Jif: This segment targets Walmart shoppers who purchased Jif Peanut Butter Creamy. Use cases include targeting at-home cooking and pantry occasions, promoting better-for-you and natural positioning, and cross-selling with breakfast and meal-prep categories; 30-day lookback
Canned Cream Style Sweet Corn Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Vegetables › Great Value: This segment targets Walmart shoppers who purchased Canned Cream Style Sweet Corn. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Medium Pitted Black Olives Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Vegetables › Great Value: This segment targets Walmart shoppers who purchased Medium Pitted Black Olives. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Minced Garlic in Water Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Vegetables › Great Value: This segment targets Walmart shoppers who purchased Minced Garlic in Water. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Seasoned Shredded Potatoes Open Retail Audiences › Purchase Expanded › Walmart › Grocery › Vegetables › Great Value: This segment targets Walmart shoppers who purchased Seasoned Shredded Potatoes. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
91 Isopropyl Alcohol Antiseptic Liquid Open Retail Audiences › Purchase Expanded › Walmart › Health & Beauty › First Aid › Equate: This segment targets Walmart shoppers who purchased 91 Isopropyl Alcohol Antiseptic Liquid. Use cases include targeting seasonal allergy and cold-and-flu campaigns, promoting symptom-relief and routine wellness, and reaching pharmacy-engaged household shoppers; 30-day lookback
Scented Wax Melts Open Retail Audiences › Purchase Expanded › Walmart › Household › Air Fresheners › Better Homes And Gardens: This segment targets Walmart shoppers who purchased Scented Wax Melts. Use cases include promoting fragrance launches and seasonal scents, driving routine replenishment in home fragrance, and cross-selling complementary cleaning and home formats; 30-day lookback
Toothbrush Holder Open Retail Audiences › Purchase Expanded › Walmart › Household › Bath & Body › Equate: This segment targets Walmart shoppers who purchased Toothbrush Holder. Use cases include promoting convenience and value for everyday household needs, targeting routine replenishment occasions, and cross-selling complementary products within the same category; 30-day lookback
Baking Soda Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Arm And Hammer: This segment targets Walmart shoppers who purchased Baking Soda. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Disinfecting Wipes Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Clorox: This segment targets Walmart shoppers who purchased Disinfecting Wipes. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Dish Soap Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Dawn: This segment targets Walmart shoppers who purchased Dish Soap. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Liquid Dish Soap Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Dawn: This segment targets Walmart shoppers who purchased Liquid Dish Soap. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Dish Soap Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Dawn Platinum: This segment targets Walmart shoppers who purchased Dish Soap. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Plastic Spray Bottle Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Equate: This segment targets Walmart shoppers who purchased Plastic Spray Bottle. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Disinfecting Wipes Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Great Value: This segment targets Walmart shoppers who purchased Disinfecting Wipes. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Disinfecting Wipes Fresh Scent Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Great Value: This segment targets Walmart shoppers who purchased Disinfecting Wipes Fresh Scent. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Lemon Scent Disinfecting Wipes Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Great Value: This segment targets Walmart shoppers who purchased Lemon Scent Disinfecting Wipes. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Low Splash Bleach Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Great Value: This segment targets Walmart shoppers who purchased Low Splash Bleach. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Toilet Bowl Cleaner Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Great Value: This segment targets Walmart shoppers who purchased Toilet Bowl Cleaner. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Antibacterial Hand Wipes Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Wet Ones: This segment targets Walmart shoppers who purchased Antibacterial Hand Wipes. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Disposable Paper Plates Open Retail Audiences › Purchase Expanded › Walmart › Household › Disposable Tableware › Great Value: This segment targets Walmart shoppers who purchased Disposable Paper Plates. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Disposable Plastic Cups Open Retail Audiences › Purchase Expanded › Walmart › Household › Disposable Tableware › Great Value: This segment targets Walmart shoppers who purchased Disposable Plastic Cups. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Paper Plates Open Retail Audiences › Purchase Expanded › Walmart › Household › Disposable Tableware › Great Value: This segment targets Walmart shoppers who purchased Paper Plates. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Soak Proof Foam Plates Open Retail Audiences › Purchase Expanded › Walmart › Household › Disposable Tableware › Great Value: This segment targets Walmart shoppers who purchased Soak Proof Foam Plates. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
White Basket Coffee Filters Open Retail Audiences › Purchase Expanded › Walmart › Household › Household Supplies › Great Value: This segment targets Walmart shoppers who purchased White Basket Coffee Filters. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Clear Plastic Forks Open Retail Audiences › Purchase Expanded › Walmart › Household › Kitchen Supplies › Great Value: This segment targets Walmart shoppers who purchased Clear Plastic Forks. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Disposable Plastic Spoons Open Retail Audiences › Purchase Expanded › Walmart › Household › Kitchen Supplies › Great Value: This segment targets Walmart shoppers who purchased Disposable Plastic Spoons. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Disposable Plastic White Forks Open Retail Audiences › Purchase Expanded › Walmart › Household › Kitchen Supplies › Great Value: This segment targets Walmart shoppers who purchased Disposable Plastic White Forks. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Liquid Laundry Detergent Open Retail Audiences › Purchase Expanded › Walmart › Household › Laundry › Arm And Hammer: This segment targets Walmart shoppers who purchased Liquid Laundry Detergent. Use cases include driving brand loyalty in laundry care, promoting fragrance launches and seasonal variants, and cross-selling complementary laundry formats (pods, liquid, sheets); 30-day lookback
Liquid Laundry Detergent Open Retail Audiences › Purchase Expanded › Walmart › Household › Laundry › Gain: This segment targets Walmart shoppers who purchased Liquid Laundry Detergent. Use cases include driving brand loyalty in laundry care, promoting fragrance launches and seasonal variants, and cross-selling complementary laundry formats (pods, liquid, sheets); 30-day lookback
Laundry Detergent Open Retail Audiences › Purchase Expanded › Walmart › Household › Laundry › Purex: This segment targets Walmart shoppers who purchased Laundry Detergent. Use cases include driving brand loyalty in laundry care, promoting fragrance launches and seasonal variants, and cross-selling complementary laundry formats (pods, liquid, sheets); 30-day lookback
Dryer Sheets Open Retail Audiences › Purchase Expanded › Walmart › Household › Laundry › Snuggle: This segment targets Walmart shoppers who purchased Dryer Sheets. Use cases include driving brand loyalty in laundry care, promoting fragrance launches and seasonal variants, and cross-selling complementary laundry formats (pods, liquid, sheets); 30-day lookback
Paper Towels Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products: This segment targets Walmart shoppers who purchased Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Angel Soft: This segment targets Walmart shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Paper Towels Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Bounty Select A Size: This segment targets Walmart shoppers who purchased Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
SelectASize Paper Towels Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Bounty Select A Size: This segment targets Walmart shoppers who purchased SelectASize Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Charmin Essentials Strong: This segment targets Walmart shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Charmin Ultra Strong: This segment targets Walmart shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Cottonelle Ultra Clean: This segment targets Walmart shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Cottonelle Ultra Comfort: This segment targets Walmart shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Flushable Wet Wipes Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Equate: This segment targets Walmart shoppers who purchased Flushable Wet Wipes. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Flushable Wipes Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Equate: This segment targets Walmart shoppers who purchased Flushable Wipes. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Disposable Paper Bowls Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Great Value: This segment targets Walmart shoppers who purchased Disposable Paper Bowls. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Disposable Paper Napkins Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Great Value: This segment targets Walmart shoppers who purchased Disposable Paper Napkins. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Everyday Soft Facial Tissues Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Great Value: This segment targets Walmart shoppers who purchased Everyday Soft Facial Tissues. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Everyday Strong Paper Towels Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Great Value: This segment targets Walmart shoppers who purchased Everyday Strong Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Facial Tissues Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Great Value: This segment targets Walmart shoppers who purchased Facial Tissues. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Great Value Ultra Strong 2Ply Toilet Paper Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Great Value: This segment targets Walmart shoppers who purchased Great Value Ultra Strong 2Ply Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Great Value Ultra Strong Paper Towels Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Great Value: This segment targets Walmart shoppers who purchased Great Value Ultra Strong Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Soft and Strong Premium Toilet Paper Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Great Value: This segment targets Walmart shoppers who purchased Soft and Strong Premium Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Great Value: This segment targets Walmart shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Ultra Strong Paper Towels Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Great Value: This segment targets Walmart shoppers who purchased Ultra Strong Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Aluminum Foil Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Great Value Wal Mart Stores Inc: This segment targets Walmart shoppers who purchased Aluminum Foil. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Facial Tissues Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Kleenex: This segment targets Walmart shoppers who purchased Facial Tissues. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Facial Tissue Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Puffs: This segment targets Walmart shoppers who purchased Facial Tissue. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Paper Towels Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Scott: This segment targets Walmart shoppers who purchased Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Scott: This segment targets Walmart shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Paper Towels Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Sparkle: This segment targets Walmart shoppers who purchased Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Paper Towels Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Viva Signature Cloth: This segment targets Walmart shoppers who purchased Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Cotton Swabs Open Retail Audiences › Purchase Expanded › Walmart › Household › Personal Care › Equate: This segment targets Walmart shoppers who purchased Cotton Swabs. Use cases include driving routine replenishment of everyday hygiene essentials, cross-selling within personal care and beauty categories, and targeting households stocking up on multi-use daily necessities; 30-day lookback
Cotton Swabs Open Retail Audiences › Purchase Expanded › Walmart › Household › Personal Care › Q Tips: This segment targets Walmart shoppers who purchased Cotton Swabs. Use cases include driving routine replenishment of everyday hygiene essentials, cross-selling within personal care and beauty categories, and targeting households stocking up on multi-use daily necessities; 30-day lookback
Double Zipper Sandwich Bags Open Retail Audiences › Purchase Expanded › Walmart › Household › Storage › Great Value: This segment targets Walmart shoppers who purchased Double Zipper Sandwich Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Freezer Guard Double Zipper Freezer Bags Open Retail Audiences › Purchase Expanded › Walmart › Household › Storage › Great Value: This segment targets Walmart shoppers who purchased Freezer Guard Double Zipper Freezer Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Freezer Guard Slider Zipper Bags Open Retail Audiences › Purchase Expanded › Walmart › Household › Storage › Great Value: This segment targets Walmart shoppers who purchased Freezer Guard Slider Zipper Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Fresh Seal Double Zipper Sandwich Bags Open Retail Audiences › Purchase Expanded › Walmart › Household › Storage › Great Value: This segment targets Walmart shoppers who purchased Fresh Seal Double Zipper Sandwich Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Fresh Seal Double Zipper Storage Bags Open Retail Audiences › Purchase Expanded › Walmart › Household › Storage › Great Value: This segment targets Walmart shoppers who purchased Fresh Seal Double Zipper Storage Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Great Value Fresh Seal Zipper Square Snack Bags Open Retail Audiences › Purchase Expanded › Walmart › Household › Storage › Great Value: This segment targets Walmart shoppers who purchased Great Value Fresh Seal Zipper Square Snack Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Strong Flex 13Gallon Drawstring Tall Kitchen Trash Bags Open Retail Audiences › Purchase Expanded › Walmart › Household › Storage › Great Value: This segment targets Walmart shoppers who purchased Strong Flex 13Gallon Drawstring Tall Kitchen Trash Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Aluminum Foil Open Retail Audiences › Purchase Expanded › Walmart › Household › Storage › Great Value Wal Mart Stores Inc: This segment targets Walmart shoppers who purchased Aluminum Foil. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Great Value Heavy Duty Aluminum Foil Open Retail Audiences › Purchase Expanded › Walmart › Household › Storage › Great Value Wal Mart Stores Inc: This segment targets Walmart shoppers who purchased Great Value Heavy Duty Aluminum Foil. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Breakfast Pork Sausage Links Open Retail Audiences › Purchase Expanded › Walmart › Meat & Seafood › Great Value: This segment targets Walmart shoppers who purchased Breakfast Pork Sausage Links. Use cases include targeting weekend cookout and meal-prep occasions, promoting premium or organic protein positioning, and driving recipe inspiration with cross-category baskets; 30-day lookback
Ground Beef Open Retail Audiences › Purchase Expanded › Walmart › Meat & Seafood › Tyson: This segment targets Walmart shoppers who purchased Ground Beef. Use cases include targeting weekend cookout and meal-prep occasions, promoting premium or organic protein positioning, and driving recipe inspiration with cross-category baskets; 30-day lookback
100 Pure Pumpkin Open Retail Audiences › Purchase Expanded › Walmart › Pantry › Canned Goods › Great Value: This segment targets Walmart shoppers who purchased 100 Pure Pumpkin. Use cases include driving pantry-replenishment campaigns, promoting meal-planning occasions, and cross-selling proteins and produce for full meal kits; 30-day lookback
Onion Recipe Soup and Dip Mix Open Retail Audiences › Purchase Expanded › Walmart › Pantry › Soups & Broths › Great Value: This segment targets Walmart shoppers who purchased Onion Recipe Soup and Dip Mix. Use cases include driving pantry-replenishment campaigns, promoting meal-planning occasions, and cross-selling proteins and produce for full meal kits; 30-day lookback
Antibacterial Bar Soap Open Retail Audiences › Purchase Expanded › Walmart › Personal Care › Bath & Body › Dial: This segment targets Walmart shoppers who purchased Antibacterial Bar Soap. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Body Wash Open Retail Audiences › Purchase Expanded › Walmart › Personal Care › Bath & Body › Dove: This segment targets Walmart shoppers who purchased Body Wash. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Disposable Bath Sponge Open Retail Audiences › Purchase Expanded › Walmart › Personal Care › Bath & Body › Equate: This segment targets Walmart shoppers who purchased Disposable Bath Sponge. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Body Wash Open Retail Audiences › Purchase Expanded › Walmart › Personal Care › Bath & Body › Old Spice: This segment targets Walmart shoppers who purchased Body Wash. Use cases include promoting daily bathing rituals and self-care moments, introducing seasonal scents and gifting sets, and cross-selling within personal care portfolios; 30-day lookback
Cotton Rounds Open Retail Audiences › Purchase Expanded › Walmart › Personal Care › Beauty › Equate: This segment targets Walmart shoppers who purchased Cotton Rounds. Use cases include promoting seasonal beauty trends and product launches, targeting routine-focused beauty enthusiasts, and cross-selling within color cosmetics and skincare; 30-day lookback
Antiperspirant Deodorant Open Retail Audiences › Purchase Expanded › Walmart › Personal Care › Deodorants › Degree: This segment targets Walmart shoppers who purchased Antiperspirant Deodorant. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Antiperspirant Deodorant Open Retail Audiences › Purchase Expanded › Walmart › Personal Care › Deodorants › Dove: This segment targets Walmart shoppers who purchased Antiperspirant Deodorant. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Antiperspirant Deodorant Open Retail Audiences › Purchase Expanded › Walmart › Personal Care › Deodorants › Secret: This segment targets Walmart shoppers who purchased Antiperspirant Deodorant. Use cases include promoting daily routine and ritual positioning, introducing new scents or formulations, and cross-selling within personal care portfolios; 30-day lookback
Equate Cotton Swabs Open Retail Audiences › Purchase Expanded › Walmart › Personal Care › Health Care › Equate: This segment targets Walmart shoppers who purchased Equate Cotton Swabs. Use cases include targeting seasonal allergy and cold-and-flu campaigns, promoting symptom-relief and routine wellness, and reaching pharmacy-engaged household shoppers; 30-day lookback
Cotton Swabs Open Retail Audiences › Purchase Expanded › Walmart › Personal Care › Health Care › Q Tips: This segment targets Walmart shoppers who purchased Cotton Swabs. Use cases include targeting seasonal allergy and cold-and-flu campaigns, promoting symptom-relief and routine wellness, and reaching pharmacy-engaged household shoppers; 30-day lookback
Wet Cat Food Open Retail Audiences › Purchase Expanded › Walmart › Pet Care › Cat Supplies › Fancy Feast: This segment targets Walmart shoppers who purchased Wet Cat Food. Use cases include reaching pet-parent households for routine care, promoting premium nutrition and lifestage formulas, and cross-selling treats, food, and supplies; 30-day lookback
Wet Cat Food Open Retail Audiences › Purchase Expanded › Walmart › Pet Care › Cat Supplies › Friskies: This segment targets Walmart shoppers who purchased Wet Cat Food. Use cases include reaching pet-parent households for routine care, promoting premium nutrition and lifestage formulas, and cross-selling treats, food, and supplies; 30-day lookback
Wet Dog Food Open Retail Audiences › Purchase Expanded › Walmart › Pet Care › Dog Food › Cesar: This segment targets Walmart shoppers who purchased Wet Dog Food. Use cases include reaching pet-parent households for routine care, promoting premium nutrition and lifestage formulas, and cross-selling treats, food, and supplies; 30-day lookback
Dry Dog Food Open Retail Audiences › Purchase Expanded › Walmart › Pet Care › Dog Food › Pedigree: This segment targets Walmart shoppers who purchased Dry Dog Food. Use cases include reaching pet-parent households for routine care, promoting premium nutrition and lifestage formulas, and cross-selling treats, food, and supplies; 30-day lookback
Wet Dog Food Open Retail Audiences › Purchase Expanded › Walmart › Pet Care › Dog Food › Pedigree: This segment targets Walmart shoppers who purchased Wet Dog Food. Use cases include reaching pet-parent households for routine care, promoting premium nutrition and lifestage formulas, and cross-selling treats, food, and supplies; 30-day lookback
Dry Dog Food Open Retail Audiences › Purchase Expanded › Walmart › Pet Care › Dog Food › Purina Dog Chow: This segment targets Walmart shoppers who purchased Dry Dog Food. Use cases include reaching pet-parent households for routine care, promoting premium nutrition and lifestage formulas, and cross-selling treats, food, and supplies; 30-day lookback
Cat Treats Open Retail Audiences › Purchase Expanded › Walmart › Pet Care › Pet Food › Temptations: This segment targets Walmart shoppers who purchased Cat Treats. Use cases include reaching pet-parent households for routine care, promoting premium nutrition and lifestage formulas, and cross-selling treats, food, and supplies; 30-day lookback
Caesar Salad with Chicken Open Retail Audiences › Purchase Expanded › Walmart › Prepared Foods › Prepared Salads › Marketside: This segment targets Walmart shoppers who purchased Caesar Salad with Chicken. Use cases include targeting busy shoppers seeking convenient and nutritious ready-to-eat options, promoting lunchtime and light dinner occasions, and cross-selling complementary deli and refrigerated items; 30-day lookback
Fresh Blackberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit: This segment targets Walmart shoppers who purchased Fresh Blackberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Honeycrisp Apples Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit: This segment targets Walmart shoppers who purchased Fresh Honeycrisp Apples. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Lemons Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit: This segment targets Walmart shoppers who purchased Fresh Lemons. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Pineapple Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit: This segment targets Walmart shoppers who purchased Pineapple. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Pink Lady Apples Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit: This segment targets Walmart shoppers who purchased Pink Lady Apples. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Seedless Watermelon Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit: This segment targets Walmart shoppers who purchased Seedless Watermelon. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Blackberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Berry Fresh: This segment targets Walmart shoppers who purchased Fresh Blackberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Strawberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Central West: This segment targets Walmart shoppers who purchased Strawberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Strawberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Central West Produce: This segment targets Walmart shoppers who purchased Fresh Strawberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Yellow Banana Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Chiquita: This segment targets Walmart shoppers who purchased Yellow Banana. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Mandarin Oranges Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Delite: This segment targets Walmart shoppers who purchased Mandarin Oranges. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Banana Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Dole: This segment targets Walmart shoppers who purchased Banana. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Strawberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Dole: This segment targets Walmart shoppers who purchased Fresh Strawberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Strawberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Dole: This segment targets Walmart shoppers who purchased Strawberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Raspberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Driscolls: This segment targets Walmart shoppers who purchased Fresh Raspberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Strawberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Driscolls: This segment targets Walmart shoppers who purchased Fresh Strawberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Raspberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Driscolls: This segment targets Walmart shoppers who purchased Raspberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Strawberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Driscolls: This segment targets Walmart shoppers who purchased Strawberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Clementines Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Freshness Guaranteed: This segment targets Walmart shoppers who purchased Clementines. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Lime Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Frontera Produce: This segment targets Walmart shoppers who purchased Fresh Lime. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Fresh Strawberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Gem Pack: This segment targets Walmart shoppers who purchased Fresh Strawberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Strawberries Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Gem Pack: This segment targets Walmart shoppers who purchased Strawberries. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Kiwi Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Kiwi Star: This segment targets Walmart shoppers who purchased Kiwi. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback
Hass Avocados Open Retail Audiences › Purchase Expanded › Walmart › Produce › Fruit › Mission: This segment targets Walmart shoppers who purchased Hass Avocados. Use cases include promoting fresh and seasonal positioning, targeting health-conscious and family households, and driving recipe inspiration with cross-category baskets; 30-day lookback

Browse by audience type

Browse by vertical

Browse by collection