Home & Garden Audience Segments

Dixie Buyers Price Conscious Bargain Shoppers › Verified Purchase › Paper Products › Paper Plates: Price-conscious bargain shoppers who regularly buy Dixie Paper Plates. Brand-specific targeting within Paper Products.
Bounty Buyers Price Conscious Bargain Shoppers › Verified Purchase › Paper Products › Paper Towels: Price-conscious bargain shoppers who regularly buy Bounty Paper Towels. Brand-specific targeting within Paper Products.
Sparkle Buyers Price Conscious Bargain Shoppers › Verified Purchase › Paper Products › Paper Towels: Price-conscious bargain shoppers who regularly buy Sparkle Paper Towels. Brand-specific targeting within Paper Products.
Charmin Buyers Price Conscious Bargain Shoppers › Verified Purchase › Paper Products › Toilet Paper: Price-conscious bargain shoppers who regularly buy Charmin Toilet Paper. Brand-specific targeting within Paper Products.
Cottonelle Buyers Price Conscious Bargain Shoppers › Verified Purchase › Paper Products › Toilet Paper: Price-conscious bargain shoppers who regularly buy Cottonelle Toilet Paper. Brand-specific targeting within Paper Products.
Scott Buyers Price Conscious Bargain Shoppers › Verified Purchase › Paper Products › Toilet Paper: Price-conscious bargain shoppers who regularly buy Scott Toilet Paper. Brand-specific targeting within Paper Products.
Angel Soft Buyers Price Conscious Bargain Shoppers › Verified Purchase › Paper Products › Toilet Paper Buyers: Price-conscious bargain shoppers who regularly buy Angel Soft Toilet Paper. Brand-specific targeting within Paper Products.
Glad Buyers Price Conscious Bargain Shoppers › Verified Purchase › Paper Products › Trash Bags: Price-conscious bargain shoppers who regularly buy Glad Trash Bags. Brand-specific targeting within Paper Products.
Hefty Buyers Price Conscious Bargain Shoppers › Verified Purchase › Paper Products › Trash Bags: Price-conscious bargain shoppers who regularly buy Hefty Trash Bags. Brand-specific targeting within Paper Products.
Carpet One Buyers Price Conscious Bargain Shoppers › Verified Visit › Flooring & Tile: Cost-conscious home improvement consumers with verified flooring purchases at Carpet One. These value-seeking shoppers compare per-square-foot pricing and seek installation promotions on hardwood, tile, and vinyl.
Aaron's Buyers Price Conscious Bargain Shoppers › Verified Visit › Home Decor & Furniture Stores: Budget-focused home furnishing shoppers with verified visits to Aaron's. These deal-driven consumers time furniture and decor purchases around sales and clearance events.
Bob's Discount Furniture Buyers Price Conscious Bargain Shoppers › Verified Visit › Home Decor & Furniture Stores: Bargain-hunting furniture and decor buyers with verified purchases at Bob's Discount Furniture. These consumers are highly responsive to floor model discounts, end-of-line pricing, and promotional financing offers.
Havertys Buyers Price Conscious Bargain Shoppers › Verified Visit › Home Decor & Furniture Stores: Budget-focused home furnishing shoppers with verified visits to Havertys. These deal-driven consumers time furniture and decor purchases around sales and clearance events.
Lovesac Buyers Price Conscious Bargain Shoppers › Verified Visit › Home Decor & Furniture Stores: Budget-focused home furnishing shoppers with verified visits to Lovesac. These deal-driven consumers time furniture and decor purchases around sales and clearance events.
Rooms To Go Buyers Price Conscious Bargain Shoppers › Verified Visit › Home Decor & Furniture Stores: Value-minded home decorators with verified visits at Rooms To Go. These price-conscious shoppers leverage seasonal sales, clearance pricing, and financing promotions to furnish and decorate their homes affordably.
Sur La Table Buyers Price Conscious Bargain Shoppers › Verified Visit › Home Decor & Furniture Stores: Bargain-hunting furniture and decor buyers with verified visits at Sur La Table. These consumers are highly responsive to floor model discounts, end-of-line pricing, and promotional financing offers.
Blue Rhino Propane Exchange Buyers Price Conscious Bargain Shoppers › Verified Visit › Home Improvement: Value-seeking home improvement shoppers with verified visits to Blue Rhino Propane Exchange. These budget-minded consumers compare pricing and time purchases around promotions.
Casper Buyers Price Conscious Bargain Shoppers › Verified Visit › Mattress & Bedding: Value-seeking mattress shoppers with verified purchases at Casper. These price-conscious consumers research extensively, compare mattress options, and seek promotional financing and seasonal sales to afford quality sleep products.
Mattress Firm Buyers Price Conscious Bargain Shoppers › Verified Visit › Mattress & Bedding: Budget-minded bedding buyers with verified transactions at Mattress Firm. These deal-focused consumers time mattress and bedding purchases around major holiday sales and respond to free trial and money-back guarantee offers.
Saatva Buyers Price Conscious Bargain Shoppers › Verified Visit › Mattress & Bedding: Cost-aware mattress consumers with verified visits to Saatva. These shoppers compare sleep-product value carefully, prioritizing promotional bundles and financing offers.
Sleep Number Buyers Price Conscious Bargain Shoppers › Verified Visit › Mattress & Bedding: Budget-minded bedding buyers with verified visits at Sleep Number. These deal-focused consumers time mattress and bedding purchases around major holiday sales and respond to free trial and money-back guarantee offers.
Tempur Buyers Price Conscious Bargain Shoppers › Verified Visit › Mattress & Bedding: Cost-aware mattress consumers with verified visits to Tempur. These shoppers compare sleep-product value carefully, prioritizing promotional bundles and financing offers.
CubeSmart Buyers Price Conscious Bargain Shoppers › Verified Visit › Moving & Storage: Cost-conscious movers and storage renters with verified transactions at CubeSmart. These value-seeking consumers compare unit sizes, rates, and move-in specials to find the most affordable storage or moving solution.
PODS Buyers Price Conscious Bargain Shoppers › Verified Visit › Moving & Storage: Cost-conscious movers and storage renters with verified transactions at PODS. These value-seeking consumers compare unit sizes, rates, and move-in specials to find the most affordable storage or moving solution.
Public Storage Buyers Price Conscious Bargain Shoppers › Verified Visit › Moving & Storage: Budget-minded storage consumers with verified rentals at Public Storage. These deal-focused individuals seek promotional first-month rates, online booking discounts, and flexible contract terms on storage and moving services.
U-Haul Buyers Price Conscious Bargain Shoppers › Verified Visit › Moving & Storage: Price-aware moving and storage customers with verified visits at U-Haul. These consumers prioritize low rates, first-month specials, and transparent pricing when selecting storage or moving services.
Budget Spenders Purchase Habits › Home Decor & Furniture Stores › Crate & Barrel: Users who have spent $50 or less at Crate & Barrel in the last 90 days
High Spenders Purchase Habits › Home Decor & Furniture Stores › Crate & Barrel: Users that have spent over $1000 at Crate & Barrel in the last 90 days
Budget Spenders Purchase Habits › Home Decor & Furniture Stores › Home Goods: Users who have spent $50 or less at Home Goods in the last 90 days
High Spenders Purchase Habits › Home Decor & Furniture Stores › Home Goods: Users that have spent over $1000 at Home Goods in the last 90 days
Budget Spenders Purchase Habits › Home Decor & Furniture Stores › Home Sense: Users who have spent $50 or less at Home Sense in the last 90 days
High Spenders Purchase Habits › Home Decor & Furniture Stores › Home Sense: Users that have spent over $1000 at Home Sense in the last 90 days
Budget Spenders Purchase Habits › Home Decor & Furniture Stores › Ikea: Users who have spent $50 or less at Ikea in the last 90 days
High Spenders Purchase Habits › Home Decor & Furniture Stores › Ikea: Users that have spent over $1000 at Ikea in the last 90 days
Budget Spenders Purchase Habits › Home Decor & Furniture Stores › Pottery Barn: Users who have spent $50 or less at Pottery Barn in the last 90 days
High Spenders Purchase Habits › Home Decor & Furniture Stores › Pottery Barn: Users that have spent over $1000 at Pottery Barn in the last 90 days
Budget Spenders Purchase Habits › Home Decor & Furniture Stores › Pottery Barn Kids: Users who have spent $50 or less at Pottery Barn Kids in the last 90 days
High Spenders Purchase Habits › Home Decor & Furniture Stores › Pottery Barn Kids: Users that have spent over $1000 at Pottery Barn Kids in the last 90 days
Budget Spenders Purchase Habits › Home Decor & Furniture Stores › Pottery Barn Teens: Users who have spent $50 or less at Pottery Barn Teens in the last 90 days
High Spenders Purchase Habits › Home Decor & Furniture Stores › Pottery Barn Teens: Users that have spent over $1000 at Pottery Barn Teens in the last 90 days
Budget Spenders Purchase Habits › Home Decor & Furniture Stores › Sur La Table: Users who have spent $50 or less at Sur La Table in the last 90 days
High Spenders Purchase Habits › Home Decor & Furniture Stores › Sur La Table: Users that have spent over $1000 at Sur La Table in the last 90 days
Budget Spenders Purchase Habits › Home Decor & Furniture Stores › Williams-Sonoma: Users who have spent $50 or less at Williams-Sonoma in the last 90 days
High Spenders Purchase Habits › Home Decor & Furniture Stores › Williams-Sonoma: Users that have spent over $1000 at Williams-Sonoma in the last 90 days
Budget Spenders Purchase Habits › Home Improvement › Ace Hardware: Users who have spent $50 or less at Ace Hardware in the last 90 days
High Spenders Purchase Habits › Home Improvement › Ace Hardware: Users that have spent over $1000 at Ace Hardware in the last 90 days
Budget Spenders Purchase Habits › Home Improvement › Harbor Freight Tools: Users who have spent $50 or less at Harbor Freight Tools in the last 90 days
High Spenders Purchase Habits › Home Improvement › Harbor Freight Tools: Users that have spent over $1000 at Harbor Freight Tools in the last 90 days
Budget Spenders Purchase Habits › Home Improvement › Home Depot: Users who have spent $50 or less at Home Depot in the last 90 days
High Spenders Purchase Habits › Home Improvement › Home Depot: Users that have spent over $1000 at Home Depot in the last 90 days
Budget Spenders Purchase Habits › Home Improvement › Lowes: Users who have spent $50 or less at Lowes in the last 90 days
High Spenders Purchase Habits › Home Improvement › Lowes: Users that have spent over $1000 at Lowes in the last 90 days
Budget Spenders Purchase Habits › Home Improvement › Sherwin-Williams: Users who have spent $50 or less at Sherwin-Williams in the last 90 days
High Spenders Purchase Habits › Home Improvement › Sherwin-Williams: Users that have spent over $1000 at Sherwin-Williams in the last 90 days
Budget Spenders Purchase Habits › Home Improvement › Tractor Supply Co.: Users who have spent $50 or less at Tractor Supply Co. in the last 90 days
High Spenders Purchase Habits › Home Improvement › Tractor Supply Co.: Users that have spent over $1000 at Tractor Supply Co. in the last 90 days
Budget Spenders Purchase Habits › Home Improvement › True Value Hardware: Users who have spent $50 or less at True Value Hardware in the last 90 days
High Spenders Purchase Habits › Home Improvement › True Value Hardware: Users that have spent over $1000 at True Value Hardware in the last 90 days
Cleaning Products Purchase Intent › Shopping List: Users that have added cleaning products to their shopping list at least once within the past 30 days. Sourced exclusively from InMarket's List Ease app.
Household Essentials Purchase Intent › Shopping List: Users that have added any product from the Household Essentials category to their shopping list at least once within the past 30 days. Sourced exclusively from InMarket's List Ease app.
Paper Goods Purchase Intent › Shopping List: Users that have added paper goods to their shopping list at least once within the past 30 days. Sourced exclusively from InMarket's List Ease app.
Ikea Holiday Shoppers Seasonal › Winter › Home Furnishings Retailers: Individuals who have been seen at an Ikea between Thanksgiving and Christmas
Williams-Sonoma Holiday Shoppers Seasonal › Winter › Home Furnishings Retailers: Individuals who have been seen shopping at William-Sonoma between Thanksgiving and Christmas
Home Depot Holiday Shoppers Seasonal › Winter › Home Improvement Hardware Store Retailers: Individuals who have been seen at a Home Depot between Thanksgiving and Christmas
Lowes Holiday Shoppers Seasonal › Winter › Home Improvement Hardware Store Retailers: Individuals who have been seen at a Lowe's between Thanksgiving and Christmas
Home and Furniture Retailers Shopper: Individuals who have been seen at a home furnishing location, such as Ikea or Crate & Barrel at least once in the last 90 days
Home Improvement Hardware Store Retailers Shopper: Individuals who have been seen at a Home Improvement locations and Hardware Stores
Office Supplies Shopper: Individuals who have been seen at an Office Supply locations at least once in the last 30 days
Crate & Barrel Shopper › Home and Furniture Retailers: Individuals who have been seen at a Crate & Barrel at least once in the last 90 days
FrontRoom Furnishings Shopper › Home and Furniture Retailers: Individuals who have been seen at a Front Room Furnishings at least once in the last 90 days
Harry and David Shopper › Home and Furniture Retailers: Individuals who have been seen at a Harry and David location at least once in the last 90 days
Ikea Shopper Shopper › Home and Furniture Retailers: Individuals who have been seen at an Ikea at least once in the last 90 days
Pottery Barn Shopper › Home and Furniture Retailers: Individuals who have been seen at a Pottery Barn at least once in the last 90 days
Pottery Barn Kids Shopper › Home and Furniture Retailers: Individuals who have been seen at a Pottery Barn Kids at least once in the last 90 days
Pottery Barn Teens Shopper › Home and Furniture Retailers: Individuals who have been seen at a Pottery Barn Teens at least once in the last 90 days
Restoration Hardware Shopper › Home and Furniture Retailers: Individuals who have been seen at a Restoration Hardware at least once in the last 90 days
Sur La Table Shopper › Home and Furniture Retailers: Individuals who have been seen at a Sur La Table at least once in the last 90 days
Williams-Sonoma Shopper › Home and Furniture Retailers: Individuals who have been seen at a William-Sonoma at least once in the last 90 days
Ace Hardware Shopper › Home Improvement Hardware Store Retailers: Individuals who have been seen at an Ace Hardware at least once in the last 90 days
Home Depot Shopper › Home Improvement Hardware Store Retailers: Individuals who have been seen at a Home Depot at least once in the last 90 days
Lowes Shopper › Home Improvement Hardware Store Retailers: Individuals who have been seen at a Lowe's at least once in the last 90 days
True Value Hardware Shopper › Home Improvement Hardware Store Retailers: Individuals who have been seen at a True Value Hardware at least once in the last 90 days
Office Depot Shopper › Office Supplies: Individuals who have been seen at an Office Depot at least once in the last 30 days
OfficeMax Shopper › Office Supplies: Individuals who have been seen at an OfficeMax at least once in the last 30 days
Staples Shopper › Office Supplies: Individuals who have been seen at a Staples at least once in the last 30 days
Appliances Shoppers Shopper › Retail: Individuals who have been seen at a major retailer that sells appliances at least once in the last 60 days

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