Home & Garden Audience Segments

ForceFlex Kitchen Trash Bags Open Retail Audiences › Purchase Expanded › Sam's Club › Household › Storage › Glad Force Flex: This segment targets Sam's Club shoppers who purchased ForceFlex Kitchen Trash Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Foam Hinged Lid Container Open Retail Audiences › Purchase Expanded › Sam's Club › Household › Storage › Hefty: This segment targets Sam's Club shoppers who purchased Foam Hinged Lid Container. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Hefty Food Storage Containers with Lid Open Retail Audiences › Purchase Expanded › Sam's Club › Household › Storage › Hefty: This segment targets Sam's Club shoppers who purchased Hefty Food Storage Containers with Lid. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Ultra Strong Drawstring Trash Bags Open Retail Audiences › Purchase Expanded › Sam's Club › Household › Storage › Hefty: This segment targets Sam's Club shoppers who purchased Ultra Strong Drawstring Trash Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Tall Kitchen Trash Bags Open Retail Audiences › Purchase Expanded › Sam's Club › Household › Storage › Members Mark Power Flex: This segment targets Sam's Club shoppers who purchased Tall Kitchen Trash Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Unbleached Parchment Air Fryer Liners Open Retail Audiences › Purchase Expanded › Sam's Club › Household › Storage › Reynolds Kitchens: This segment targets Sam's Club shoppers who purchased Unbleached Parchment Air Fryer Liners. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Aluminum Foil Open Retail Audiences › Purchase Expanded › Sam's Club › Household › Storage › Reynolds Wrap: This segment targets Sam's Club shoppers who purchased Aluminum Foil. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Gallon Freezer Bags Open Retail Audiences › Purchase Expanded › Sam's Club › Household › Storage › Ziploc: This segment targets Sam's Club shoppers who purchased Gallon Freezer Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Quart Freezer Bags Open Retail Audiences › Purchase Expanded › Sam's Club › Household › Storage › Ziploc: This segment targets Sam's Club shoppers who purchased Quart Freezer Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Slider Freezer Bags Open Retail Audiences › Purchase Expanded › Sam's Club › Household › Storage › Ziploc: This segment targets Sam's Club shoppers who purchased Slider Freezer Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
AA Alkaline Batteries Open Retail Audiences › Purchase Expanded › Target › Electronics › Batteries › Energizer: This segment targets Target shoppers who purchased AA Alkaline Batteries. Use cases include driving repeat purchase and brand loyalty, cross-selling complementary categories within the basket, and promoting seasonal and limited-time product launches; 30-day lookback
Air Freshener Open Retail Audiences › Purchase Expanded › Target › Household › Air Fresheners › Febreze: This segment targets Target shoppers who purchased Air Freshener. Use cases include promoting fragrance launches and seasonal scents, driving routine replenishment in home fragrance, and cross-selling complementary cleaning and home formats; 30-day lookback
Bathroom Air Freshener Open Retail Audiences › Purchase Expanded › Target › Household › Air Fresheners › Febreze: This segment targets Target shoppers who purchased Bathroom Air Freshener. Use cases include promoting fragrance launches and seasonal scents, driving routine replenishment in home fragrance, and cross-selling complementary cleaning and home formats; 30-day lookback
Car Air Freshener Vent Clip Open Retail Audiences › Purchase Expanded › Target › Household › Air Fresheners › Febreze: This segment targets Target shoppers who purchased Car Air Freshener Vent Clip. Use cases include promoting fragrance launches and seasonal scents, driving routine replenishment in home fragrance, and cross-selling complementary cleaning and home formats; 30-day lookback
Carpet Odor Eliminator Open Retail Audiences › Purchase Expanded › Target › Household › Cleaning Supplies › Arm And Hammer: This segment targets Target shoppers who purchased Carpet Odor Eliminator. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Disinfecting Wipes Open Retail Audiences › Purchase Expanded › Target › Household › Cleaning Supplies › Clorox: This segment targets Target shoppers who purchased Disinfecting Wipes. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Toilet Bowl Cleaner Open Retail Audiences › Purchase Expanded › Target › Household › Cleaning Supplies › Clorox: This segment targets Target shoppers who purchased Toilet Bowl Cleaner. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Dish Soap Open Retail Audiences › Purchase Expanded › Target › Household › Cleaning Supplies › Dawn: This segment targets Target shoppers who purchased Dish Soap. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Dish Soap Refill Open Retail Audiences › Purchase Expanded › Target › Household › Cleaning Supplies › Dawn: This segment targets Target shoppers who purchased Dish Soap Refill. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Dish Soap Open Retail Audiences › Purchase Expanded › Target › Household › Cleaning Supplies › Dawn Platinum: This segment targets Target shoppers who purchased Dish Soap. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Disinfecting Cleaning Wipes Open Retail Audiences › Purchase Expanded › Target › Household › Cleaning Supplies › Deal Worthy: This segment targets Target shoppers who purchased Disinfecting Cleaning Wipes. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Disinfectant Spray Open Retail Audiences › Purchase Expanded › Target › Household › Cleaning Supplies › Lysol: This segment targets Target shoppers who purchased Disinfectant Spray. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Disinfecting Wipes Open Retail Audiences › Purchase Expanded › Target › Household › Cleaning Supplies › Lysol: This segment targets Target shoppers who purchased Disinfecting Wipes. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Foaming Hand Soap Open Retail Audiences › Purchase Expanded › Target › Household › Cleaning Supplies › Method: This segment targets Target shoppers who purchased Foaming Hand Soap. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Liquid Hand Soap Open Retail Audiences › Purchase Expanded › Target › Household › Cleaning Supplies › Mrs Meyers: This segment targets Target shoppers who purchased Liquid Hand Soap. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Dish Soap Open Retail Audiences › Purchase Expanded › Target › Household › Cleaning Supplies › Palmolive: This segment targets Target shoppers who purchased Dish Soap. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
DualSided Sponge Open Retail Audiences › Purchase Expanded › Target › Household › Cleaning Supplies › Scrub Daddy: This segment targets Target shoppers who purchased DualSided Sponge. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
DualSided Sponge and Scrubber Open Retail Audiences › Purchase Expanded › Target › Household › Cleaning Supplies › Scrub Daddy: This segment targets Target shoppers who purchased DualSided Sponge and Scrubber. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
In Tank Toilet Cleaner Cubes Open Retail Audiences › Purchase Expanded › Target › Household › Cleaning Supplies › Soft Scrub: This segment targets Target shoppers who purchased In Tank Toilet Cleaner Cubes. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Liquid Hand Soap Open Retail Audiences › Purchase Expanded › Target › Household › Cleaning Supplies › Softsoap: This segment targets Target shoppers who purchased Liquid Hand Soap. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
All Purpose Disinfecting Wipes Open Retail Audiences › Purchase Expanded › Target › Household › Cleaning Supplies › Up And Up: This segment targets Target shoppers who purchased All Purpose Disinfecting Wipes. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Disinfecting Wipes Open Retail Audiences › Purchase Expanded › Target › Household › Cleaning Supplies › Up And Up: This segment targets Target shoppers who purchased Disinfecting Wipes. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Lemon All Purpose Disinfecting Wipes Open Retail Audiences › Purchase Expanded › Target › Household › Cleaning Supplies › Up And Up: This segment targets Target shoppers who purchased Lemon All Purpose Disinfecting Wipes. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Toilet Bowl Cleaner Open Retail Audiences › Purchase Expanded › Target › Household › Cleaning Supplies › Up And Up: This segment targets Target shoppers who purchased Toilet Bowl Cleaner. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Up And Up Fresh Scent Wipes Open Retail Audiences › Purchase Expanded › Target › Household › Cleaning Supplies › Up And Up: This segment targets Target shoppers who purchased Up And Up Fresh Scent Wipes. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Antibacterial Hand Wipes Open Retail Audiences › Purchase Expanded › Target › Household › Cleaning Supplies › Wet Ones: This segment targets Target shoppers who purchased Antibacterial Hand Wipes. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Paper Plates Open Retail Audiences › Purchase Expanded › Target › Household › Disposable Tableware › Dixie: This segment targets Target shoppers who purchased Paper Plates. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Disposable Plates Open Retail Audiences › Purchase Expanded › Target › Household › Disposable Tableware › Up And Up: This segment targets Target shoppers who purchased Disposable Plates. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Aluminum Foil Open Retail Audiences › Purchase Expanded › Target › Household › Household Supplies › Up And Up: This segment targets Target shoppers who purchased Aluminum Foil. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Laundry Detergent Open Retail Audiences › Purchase Expanded › Target › Household › Laundry › Arm And Hammer: This segment targets Target shoppers who purchased Laundry Detergent. Use cases include driving brand loyalty in laundry care, promoting fragrance launches and seasonal variants, and cross-selling complementary laundry formats (pods, liquid, sheets); 30-day lookback
Dryer Sheets Open Retail Audiences › Purchase Expanded › Target › Household › Laundry › Bounce: This segment targets Target shoppers who purchased Dryer Sheets. Use cases include driving brand loyalty in laundry care, promoting fragrance launches and seasonal variants, and cross-selling complementary laundry formats (pods, liquid, sheets); 30-day lookback
Dryer Sheets Open Retail Audiences › Purchase Expanded › Target › Household › Laundry › Downy: This segment targets Target shoppers who purchased Dryer Sheets. Use cases include driving brand loyalty in laundry care, promoting fragrance launches and seasonal variants, and cross-selling complementary laundry formats (pods, liquid, sheets); 30-day lookback
Liquid Fabric Softener Open Retail Audiences › Purchase Expanded › Target › Household › Laundry › Downy: This segment targets Target shoppers who purchased Liquid Fabric Softener. Use cases include driving brand loyalty in laundry care, promoting fragrance launches and seasonal variants, and cross-selling complementary laundry formats (pods, liquid, sheets); 30-day lookback
Wrinkle Releaser Fabric Spray Crisp Linen Scent Open Retail Audiences › Purchase Expanded › Target › Household › Laundry › Downy: This segment targets Target shoppers who purchased Wrinkle Releaser Fabric Spray Crisp Linen Scent. Use cases include driving brand loyalty in laundry care, promoting fragrance launches and seasonal variants, and cross-selling complementary laundry formats (pods, liquid, sheets); 30-day lookback
Dryer Sheets Open Retail Audiences › Purchase Expanded › Target › Household › Laundry › Gain: This segment targets Target shoppers who purchased Dryer Sheets. Use cases include driving brand loyalty in laundry care, promoting fragrance launches and seasonal variants, and cross-selling complementary laundry formats (pods, liquid, sheets); 30-day lookback
Liquid Laundry Detergent Open Retail Audiences › Purchase Expanded › Target › Household › Laundry › Gain: This segment targets Target shoppers who purchased Liquid Laundry Detergent. Use cases include driving brand loyalty in laundry care, promoting fragrance launches and seasonal variants, and cross-selling complementary laundry formats (pods, liquid, sheets); 30-day lookback
Laundry Sanitizer Open Retail Audiences › Purchase Expanded › Target › Household › Laundry › Lysol: This segment targets Target shoppers who purchased Laundry Sanitizer. Use cases include driving brand loyalty in laundry care, promoting fragrance launches and seasonal variants, and cross-selling complementary laundry formats (pods, liquid, sheets); 30-day lookback
Laundry Detergent Open Retail Audiences › Purchase Expanded › Target › Household › Laundry › Purex: This segment targets Target shoppers who purchased Laundry Detergent. Use cases include driving brand loyalty in laundry care, promoting fragrance launches and seasonal variants, and cross-selling complementary laundry formats (pods, liquid, sheets); 30-day lookback
Laundry Detergent Open Retail Audiences › Purchase Expanded › Target › Household › Laundry › Tide: This segment targets Target shoppers who purchased Laundry Detergent. Use cases include driving brand loyalty in laundry care, promoting fragrance launches and seasonal variants, and cross-selling complementary laundry formats (pods, liquid, sheets); 30-day lookback
Laundry Detergent Pods Open Retail Audiences › Purchase Expanded › Target › Household › Laundry › Tide: This segment targets Target shoppers who purchased Laundry Detergent Pods. Use cases include driving brand loyalty in laundry care, promoting fragrance launches and seasonal variants, and cross-selling complementary laundry formats (pods, liquid, sheets); 30-day lookback
Liquid Laundry Detergent Open Retail Audiences › Purchase Expanded › Target › Household › Laundry › Tide: This segment targets Target shoppers who purchased Liquid Laundry Detergent. Use cases include driving brand loyalty in laundry care, promoting fragrance launches and seasonal variants, and cross-selling complementary laundry formats (pods, liquid, sheets); 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Angel Soft: This segment targets Target shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Napkins Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Bounty: This segment targets Target shoppers who purchased Napkins. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Paper Towels Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Bounty: This segment targets Target shoppers who purchased Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
SelectASize Paper Towels Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Bounty: This segment targets Target shoppers who purchased SelectASize Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Paper Towels Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Bounty Select A Size: This segment targets Target shoppers who purchased Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
SelectASize Paper Towels Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Bounty Select A Size: This segment targets Target shoppers who purchased SelectASize Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Charmin: This segment targets Target shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Ultra Soft Toilet Paper Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Charmin: This segment targets Target shoppers who purchased Ultra Soft Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Charmin Ultra Soft: This segment targets Target shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Charmin Ultra Strong: This segment targets Target shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Flushable Wipes Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Cottonelle: This segment targets Target shoppers who purchased Flushable Wipes. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Cottonelle Ultra Clean: This segment targets Target shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Paper Towels Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Deal Worthy: This segment targets Target shoppers who purchased Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Disposable Paper Hand Towels Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Kleenex: This segment targets Target shoppers who purchased Disposable Paper Hand Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Facial Tissue Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Kleenex: This segment targets Target shoppers who purchased Facial Tissue. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Facial Tissues Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Kleenex: This segment targets Target shoppers who purchased Facial Tissues. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Facial Tissue Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Puffs: This segment targets Target shoppers who purchased Facial Tissue. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Facial Tissue Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Puffs Plus: This segment targets Target shoppers who purchased Facial Tissue. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Scott: This segment targets Target shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Facial Tissue Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Up And Up: This segment targets Target shoppers who purchased Facial Tissue. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
MakeASize Paper Towels Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Up And Up: This segment targets Target shoppers who purchased MakeASize Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Paper Towels Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Up And Up: This segment targets Target shoppers who purchased Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Target › Household › Paper Products › Up And Up: This segment targets Target shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Cotton Rounds Open Retail Audiences › Purchase Expanded › Target › Household › Personal Care › Up And Up: This segment targets Target shoppers who purchased Cotton Rounds. Use cases include driving routine replenishment of everyday hygiene essentials, cross-selling within personal care and beauty categories, and targeting households stocking up on multi-use daily necessities; 30-day lookback
Small Trash Bags Open Retail Audiences › Purchase Expanded › Target › Household › Storage › Deal Worthy: This segment targets Target shoppers who purchased Small Trash Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Drawstring Trash Bags Open Retail Audiences › Purchase Expanded › Target › Household › Storage › Glad: This segment targets Target shoppers who purchased Drawstring Trash Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Aluminum Foil Open Retail Audiences › Purchase Expanded › Target › Household › Storage › Up And Up: This segment targets Target shoppers who purchased Aluminum Foil. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Drawstring Trash Bags Open Retail Audiences › Purchase Expanded › Target › Household › Storage › Up And Up: This segment targets Target shoppers who purchased Drawstring Trash Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Freezer Storage Bags Open Retail Audiences › Purchase Expanded › Target › Household › Storage › Up And Up: This segment targets Target shoppers who purchased Freezer Storage Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Gallon Slider Storage Bags Open Retail Audiences › Purchase Expanded › Target › Household › Storage › Up And Up: This segment targets Target shoppers who purchased Gallon Slider Storage Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Gallon Storage Bags Open Retail Audiences › Purchase Expanded › Target › Household › Storage › Up And Up: This segment targets Target shoppers who purchased Gallon Storage Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Kitchen Trash Bags Open Retail Audiences › Purchase Expanded › Target › Household › Storage › Up And Up: This segment targets Target shoppers who purchased Kitchen Trash Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Quart Storage Bags Open Retail Audiences › Purchase Expanded › Target › Household › Storage › Up And Up: This segment targets Target shoppers who purchased Quart Storage Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Sandwich Storage Bags Open Retail Audiences › Purchase Expanded › Target › Household › Storage › Up And Up: This segment targets Target shoppers who purchased Sandwich Storage Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Tall Kitchen Drawstring Trash Bags Open Retail Audiences › Purchase Expanded › Target › Household › Storage › Up And Up: This segment targets Target shoppers who purchased Tall Kitchen Drawstring Trash Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
AA Batteries Open Retail Audiences › Purchase Expanded › The Home Depot › Electronics › Batteries › Energizer Max: This segment targets The Home Depot shoppers who purchased AA Batteries. Use cases include driving repeat purchase and brand loyalty, cross-selling complementary categories within the basket, and promoting seasonal and limited-time product launches; 30-day lookback
Insect Killer Open Retail Audiences › Purchase Expanded › The Home Depot › Home & Garden › Pest Control › Ortho Home Defense: This segment targets The Home Depot shoppers who purchased Insect Killer. Use cases include targeting DIY and homeowner shoppers, promoting seasonal and project-based occasions, and cross-selling complementary tools and supplies; 30-day lookback
Multi Surface Painters Tape Open Retail Audiences › Purchase Expanded › The Home Depot › Home Improvement › Tools & Equipment › Scotch Blue: This segment targets The Home Depot shoppers who purchased Multi Surface Painters Tape. Use cases include targeting DIY and homeowner shoppers, promoting seasonal and project-based occasions, and cross-selling complementary tools and supplies; 30-day lookback
Baking Soda Open Retail Audiences › Purchase Expanded › The Home Depot › Household › Cleaning Supplies › Arm And Hammer: This segment targets The Home Depot shoppers who purchased Baking Soda. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Fridge and Freezer Odor Eliminator Open Retail Audiences › Purchase Expanded › The Home Depot › Household › Cleaning Supplies › Arm And Hammer: This segment targets The Home Depot shoppers who purchased Fridge and Freezer Odor Eliminator. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
FridgenFreezer Odor Eliminator Open Retail Audiences › Purchase Expanded › The Home Depot › Household › Cleaning Supplies › Arm And Hammer: This segment targets The Home Depot shoppers who purchased FridgenFreezer Odor Eliminator. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Abrasive Powder Cleaner Open Retail Audiences › Purchase Expanded › The Home Depot › Household › Cleaning Supplies › Comet: This segment targets The Home Depot shoppers who purchased Abrasive Powder Cleaner. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Dish Soap Open Retail Audiences › Purchase Expanded › The Home Depot › Household › Cleaning Supplies › Dawn: This segment targets The Home Depot shoppers who purchased Dish Soap. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Glass Cleaner Open Retail Audiences › Purchase Expanded › The Home Depot › Household › Cleaning Supplies › Sprayway: This segment targets The Home Depot shoppers who purchased Glass Cleaner. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
AdjustaSize Paper Towel Roll Open Retail Audiences › Purchase Expanded › The Home Depot › Household › Paper Products › HDX: This segment targets The Home Depot shoppers who purchased AdjustaSize Paper Towel Roll. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Liquid Ant Bait Open Retail Audiences › Purchase Expanded › The Home Depot › Household › Pest Control › Terro: This segment targets The Home Depot shoppers who purchased Liquid Ant Bait. Use cases include targeting DIY and homeowner shoppers, promoting seasonal and project-based occasions, and cross-selling complementary tools and supplies; 30-day lookback
Contractor Bags Open Retail Audiences › Purchase Expanded › The Home Depot › Household › Storage › Husky: This segment targets The Home Depot shoppers who purchased Contractor Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Water Softener Salt Crystals Open Retail Audiences › Purchase Expanded › The Home Depot › Household › Water › Diamond Crystal: This segment targets The Home Depot shoppers who purchased Water Softener Salt Crystals. Use cases include promoting hydration and wellness positioning, driving household pantry replenishment, and highlighting larger-format value and bulk purchase; 30-day lookback
Backyard Bug Control Spray Concentrate Open Retail Audiences › Purchase Expanded › The Home Depot › Lawn & Garden › Pest Control › Cutter Backyard Bug Control Spectrum Group: This segment targets The Home Depot shoppers who purchased Backyard Bug Control Spray Concentrate. Use cases include targeting DIY and homeowner shoppers, promoting seasonal and project-based occasions, and cross-selling complementary tools and supplies; 30-day lookback
Wasp and Hornet Killer Aerosol Spray Open Retail Audiences › Purchase Expanded › The Home Depot › Lawn & Garden › Pest Control › Spectracide: This segment targets The Home Depot shoppers who purchased Wasp and Hornet Killer Aerosol Spray. Use cases include targeting DIY and homeowner shoppers, promoting seasonal and project-based occasions, and cross-selling complementary tools and supplies; 30-day lookback
Wasp and Hornet Killer Spray Open Retail Audiences › Purchase Expanded › The Home Depot › Lawn & Garden › Pest Control › Spectracide: This segment targets The Home Depot shoppers who purchased Wasp and Hornet Killer Spray. Use cases include targeting DIY and homeowner shoppers, promoting seasonal and project-based occasions, and cross-selling complementary tools and supplies; 30-day lookback
Scented Wax Melts Open Retail Audiences › Purchase Expanded › Walmart › Household › Air Fresheners › Better Homes And Gardens: This segment targets Walmart shoppers who purchased Scented Wax Melts. Use cases include promoting fragrance launches and seasonal scents, driving routine replenishment in home fragrance, and cross-selling complementary cleaning and home formats; 30-day lookback
Toothbrush Holder Open Retail Audiences › Purchase Expanded › Walmart › Household › Bath & Body › Equate: This segment targets Walmart shoppers who purchased Toothbrush Holder. Use cases include promoting convenience and value for everyday household needs, targeting routine replenishment occasions, and cross-selling complementary products within the same category; 30-day lookback
Baking Soda Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Arm And Hammer: This segment targets Walmart shoppers who purchased Baking Soda. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Disinfecting Wipes Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Clorox: This segment targets Walmart shoppers who purchased Disinfecting Wipes. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Dish Soap Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Dawn: This segment targets Walmart shoppers who purchased Dish Soap. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Liquid Dish Soap Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Dawn: This segment targets Walmart shoppers who purchased Liquid Dish Soap. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Dish Soap Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Dawn Platinum: This segment targets Walmart shoppers who purchased Dish Soap. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Plastic Spray Bottle Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Equate: This segment targets Walmart shoppers who purchased Plastic Spray Bottle. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Disinfecting Wipes Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Great Value: This segment targets Walmart shoppers who purchased Disinfecting Wipes. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Disinfecting Wipes Fresh Scent Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Great Value: This segment targets Walmart shoppers who purchased Disinfecting Wipes Fresh Scent. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Lemon Scent Disinfecting Wipes Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Great Value: This segment targets Walmart shoppers who purchased Lemon Scent Disinfecting Wipes. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Low Splash Bleach Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Great Value: This segment targets Walmart shoppers who purchased Low Splash Bleach. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Toilet Bowl Cleaner Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Great Value: This segment targets Walmart shoppers who purchased Toilet Bowl Cleaner. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Antibacterial Hand Wipes Open Retail Audiences › Purchase Expanded › Walmart › Household › Cleaning Supplies › Wet Ones: This segment targets Walmart shoppers who purchased Antibacterial Hand Wipes. Use cases include driving brand loyalty in household cleaning, cross-selling complementary cleaning tools and refills, and promoting seasonal fragrance or formula launches; 30-day lookback
Disposable Paper Plates Open Retail Audiences › Purchase Expanded › Walmart › Household › Disposable Tableware › Great Value: This segment targets Walmart shoppers who purchased Disposable Paper Plates. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Disposable Plastic Cups Open Retail Audiences › Purchase Expanded › Walmart › Household › Disposable Tableware › Great Value: This segment targets Walmart shoppers who purchased Disposable Plastic Cups. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Paper Plates Open Retail Audiences › Purchase Expanded › Walmart › Household › Disposable Tableware › Great Value: This segment targets Walmart shoppers who purchased Paper Plates. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Soak Proof Foam Plates Open Retail Audiences › Purchase Expanded › Walmart › Household › Disposable Tableware › Great Value: This segment targets Walmart shoppers who purchased Soak Proof Foam Plates. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
White Basket Coffee Filters Open Retail Audiences › Purchase Expanded › Walmart › Household › Household Supplies › Great Value: This segment targets Walmart shoppers who purchased White Basket Coffee Filters. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Clear Plastic Forks Open Retail Audiences › Purchase Expanded › Walmart › Household › Kitchen Supplies › Great Value: This segment targets Walmart shoppers who purchased Clear Plastic Forks. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Disposable Plastic Spoons Open Retail Audiences › Purchase Expanded › Walmart › Household › Kitchen Supplies › Great Value: This segment targets Walmart shoppers who purchased Disposable Plastic Spoons. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Disposable Plastic White Forks Open Retail Audiences › Purchase Expanded › Walmart › Household › Kitchen Supplies › Great Value: This segment targets Walmart shoppers who purchased Disposable Plastic White Forks. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Liquid Laundry Detergent Open Retail Audiences › Purchase Expanded › Walmart › Household › Laundry › Arm And Hammer: This segment targets Walmart shoppers who purchased Liquid Laundry Detergent. Use cases include driving brand loyalty in laundry care, promoting fragrance launches and seasonal variants, and cross-selling complementary laundry formats (pods, liquid, sheets); 30-day lookback
Liquid Laundry Detergent Open Retail Audiences › Purchase Expanded › Walmart › Household › Laundry › Gain: This segment targets Walmart shoppers who purchased Liquid Laundry Detergent. Use cases include driving brand loyalty in laundry care, promoting fragrance launches and seasonal variants, and cross-selling complementary laundry formats (pods, liquid, sheets); 30-day lookback
Laundry Detergent Open Retail Audiences › Purchase Expanded › Walmart › Household › Laundry › Purex: This segment targets Walmart shoppers who purchased Laundry Detergent. Use cases include driving brand loyalty in laundry care, promoting fragrance launches and seasonal variants, and cross-selling complementary laundry formats (pods, liquid, sheets); 30-day lookback
Dryer Sheets Open Retail Audiences › Purchase Expanded › Walmart › Household › Laundry › Snuggle: This segment targets Walmart shoppers who purchased Dryer Sheets. Use cases include driving brand loyalty in laundry care, promoting fragrance launches and seasonal variants, and cross-selling complementary laundry formats (pods, liquid, sheets); 30-day lookback
Paper Towels Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products: This segment targets Walmart shoppers who purchased Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Angel Soft: This segment targets Walmart shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Paper Towels Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Bounty Select A Size: This segment targets Walmart shoppers who purchased Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
SelectASize Paper Towels Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Bounty Select A Size: This segment targets Walmart shoppers who purchased SelectASize Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Charmin Essentials Strong: This segment targets Walmart shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Charmin Ultra Strong: This segment targets Walmart shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Cottonelle Ultra Clean: This segment targets Walmart shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Cottonelle Ultra Comfort: This segment targets Walmart shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Flushable Wet Wipes Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Equate: This segment targets Walmart shoppers who purchased Flushable Wet Wipes. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Flushable Wipes Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Equate: This segment targets Walmart shoppers who purchased Flushable Wipes. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Disposable Paper Bowls Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Great Value: This segment targets Walmart shoppers who purchased Disposable Paper Bowls. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Disposable Paper Napkins Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Great Value: This segment targets Walmart shoppers who purchased Disposable Paper Napkins. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Everyday Soft Facial Tissues Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Great Value: This segment targets Walmart shoppers who purchased Everyday Soft Facial Tissues. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Everyday Strong Paper Towels Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Great Value: This segment targets Walmart shoppers who purchased Everyday Strong Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Facial Tissues Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Great Value: This segment targets Walmart shoppers who purchased Facial Tissues. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Great Value Ultra Strong 2Ply Toilet Paper Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Great Value: This segment targets Walmart shoppers who purchased Great Value Ultra Strong 2Ply Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Great Value Ultra Strong Paper Towels Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Great Value: This segment targets Walmart shoppers who purchased Great Value Ultra Strong Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Soft and Strong Premium Toilet Paper Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Great Value: This segment targets Walmart shoppers who purchased Soft and Strong Premium Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Great Value: This segment targets Walmart shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Ultra Strong Paper Towels Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Great Value: This segment targets Walmart shoppers who purchased Ultra Strong Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Aluminum Foil Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Great Value Wal Mart Stores Inc: This segment targets Walmart shoppers who purchased Aluminum Foil. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Facial Tissues Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Kleenex: This segment targets Walmart shoppers who purchased Facial Tissues. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Facial Tissue Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Puffs: This segment targets Walmart shoppers who purchased Facial Tissue. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Paper Towels Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Scott: This segment targets Walmart shoppers who purchased Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Toilet Paper Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Scott: This segment targets Walmart shoppers who purchased Toilet Paper. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Paper Towels Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Sparkle: This segment targets Walmart shoppers who purchased Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Paper Towels Open Retail Audiences › Purchase Expanded › Walmart › Household › Paper Products › Viva Signature Cloth: This segment targets Walmart shoppers who purchased Paper Towels. Use cases include driving replenishment and bulk-format purchases, promoting eco-friendly and recycled positioning, and cross-selling within household essentials; 30-day lookback
Cotton Swabs Open Retail Audiences › Purchase Expanded › Walmart › Household › Personal Care › Equate: This segment targets Walmart shoppers who purchased Cotton Swabs. Use cases include driving routine replenishment of everyday hygiene essentials, cross-selling within personal care and beauty categories, and targeting households stocking up on multi-use daily necessities; 30-day lookback
Cotton Swabs Open Retail Audiences › Purchase Expanded › Walmart › Household › Personal Care › Q Tips: This segment targets Walmart shoppers who purchased Cotton Swabs. Use cases include driving routine replenishment of everyday hygiene essentials, cross-selling within personal care and beauty categories, and targeting households stocking up on multi-use daily necessities; 30-day lookback
Double Zipper Sandwich Bags Open Retail Audiences › Purchase Expanded › Walmart › Household › Storage › Great Value: This segment targets Walmart shoppers who purchased Double Zipper Sandwich Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Freezer Guard Double Zipper Freezer Bags Open Retail Audiences › Purchase Expanded › Walmart › Household › Storage › Great Value: This segment targets Walmart shoppers who purchased Freezer Guard Double Zipper Freezer Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Freezer Guard Slider Zipper Bags Open Retail Audiences › Purchase Expanded › Walmart › Household › Storage › Great Value: This segment targets Walmart shoppers who purchased Freezer Guard Slider Zipper Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Fresh Seal Double Zipper Sandwich Bags Open Retail Audiences › Purchase Expanded › Walmart › Household › Storage › Great Value: This segment targets Walmart shoppers who purchased Fresh Seal Double Zipper Sandwich Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Fresh Seal Double Zipper Storage Bags Open Retail Audiences › Purchase Expanded › Walmart › Household › Storage › Great Value: This segment targets Walmart shoppers who purchased Fresh Seal Double Zipper Storage Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Great Value Fresh Seal Zipper Square Snack Bags Open Retail Audiences › Purchase Expanded › Walmart › Household › Storage › Great Value: This segment targets Walmart shoppers who purchased Great Value Fresh Seal Zipper Square Snack Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Strong Flex 13Gallon Drawstring Tall Kitchen Trash Bags Open Retail Audiences › Purchase Expanded › Walmart › Household › Storage › Great Value: This segment targets Walmart shoppers who purchased Strong Flex 13Gallon Drawstring Tall Kitchen Trash Bags. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Aluminum Foil Open Retail Audiences › Purchase Expanded › Walmart › Household › Storage › Great Value Wal Mart Stores Inc: This segment targets Walmart shoppers who purchased Aluminum Foil. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Great Value Heavy Duty Aluminum Foil Open Retail Audiences › Purchase Expanded › Walmart › Household › Storage › Great Value Wal Mart Stores Inc: This segment targets Walmart shoppers who purchased Great Value Heavy Duty Aluminum Foil. Use cases include driving household replenishment cycles, promoting seasonal and project-based occasions, and cross-selling complementary home essentials; 30-day lookback
Bath Shower Past Purchase › CPG: Users that have purchased any product in the Bath & Shower category at least once within the past 90 days.
BBQ Garden Past Purchase › CPG: Users that have purchased any product in the BBQ Gardening category at least once within the past 90 days.
Cleaning Products Past Purchase › CPG: Users that have purchased any product in the Cleaning Products category at least once within the past 90 days.
Home Essentials Past Purchase › CPG: Users that have purchased at a home essentials store at least once within the past 90 days.
Household Essentials Past Purchase › CPG: Users that have purchased any product in the Household Essentials category at least once within the past 90 days.
Paper Plastics Past Purchase › CPG: Users that have purchased any product in the Paper & Plastics category at least once within the past 90 days.
Baking Tools Past Purchase › CPG › Baking: Users that have purchased Baking Tools in the Baking category at least once within the past 90 days.
Air Carpet Fresheners Past Purchase › CPG › Cleaning Products: Users that have purchased Air Carpet Fresheners in the Cleaning Products category at least once within the past 90 days.
Dish Washing Past Purchase › CPG › Cleaning Products: Users that have purchased Dish Washing in the Cleaning Products category at least once within the past 90 days.
Kitchen Bath Past Purchase › CPG › Cleaning Products: Users that have purchased Kitchen Bath in the Cleaning Products category at least once within the past 90 days.
Air Fresheners Past Purchase › CPG › Household Essentials: Users that have purchased Air Fresheners in the Household Essentials category at least once within the past 90 days.
All Purpose Cleaner Past Purchase › CPG › Household Essentials: Users that have purchased All Purpose Cleaner in the Household Essentials category at least once within the past 90 days.
Bathroom Cleaner Past Purchase › CPG › Household Essentials: Users that have purchased Bathroom Cleaner in the Household Essentials category at least once within the past 90 days.
Candles Past Purchase › CPG › Household Essentials: Users that have purchased Candles in the Household Essentials category at least once within the past 90 days.
Carpet Upholstery Floor Cleaner Past Purchase › CPG › Household Essentials: Users that have purchased Carpet Upholstery Floor Cleaner in the Household Essentials category at least once within the past 90 days.
Cleaning Tools Past Purchase › CPG › Household Essentials: Users that have purchased Cleaning Tools in the Household Essentials category at least once within the past 90 days.
Dish Detergents Soaps Past Purchase › CPG › Household Essentials: Users that have purchased Dish Detergents Soaps in the Household Essentials category at least once within the past 90 days.
Gardening Lawn Supplies Past Purchase › CPG › Household Essentials: Users that have purchased Gardening Lawn Supplies in the Household Essentials category at least once within the past 90 days.
Home Batteries Past Purchase › CPG › Household Essentials: Users that have purchased Home Batteries in the Household Essentials category at least once within the past 90 days.
Kitchen Surface Cleaners Past Purchase › CPG › Household Essentials: Users that have purchased Kitchen Surface Cleaners in the Household Essentials category at least once within the past 90 days.
Laundry Past Purchase › CPG › Household Essentials: Users that have purchased Laundry in the Household Essentials category at least once within the past 90 days.
Light Bulbs Past Purchase › CPG › Household Essentials: Users that have purchased Light Bulbs in the Household Essentials category at least once within the past 90 days.
Office Supplies Past Purchase › CPG › Household Essentials: Users that have purchased Office Supplies in the Household Essentials category at least once within the past 90 days.
Outdoor Grilling Past Purchase › CPG › Household Essentials: Users that have purchased Outdoor Grilling in the Household Essentials category at least once within the past 90 days.
Paper Goods Past Purchase › CPG › Household Essentials: Users that have purchased Paper Goods in the Household Essentials category at least once within the past 90 days.
Pest Control Past Purchase › CPG › Household Essentials: Users that have purchased Pest Control in the Household Essentials category at least once within the past 90 days.
Plastic Goods Past Purchase › CPG › Household Essentials: Users that have purchased Plastic Goods in the Household Essentials category at least once within the past 90 days.
Pots Pans Past Purchase › CPG › Household Essentials: Users that have purchased Pots Pans in the Household Essentials category at least once within the past 90 days.
Water Coolers Filtration Past Purchase › CPG › Household Essentials: Users that have purchased Water Coolers Filtration in the Household Essentials category at least once within the past 90 days.
Brillo Past Purchase › CPG › Household Essentials › Cleaning Tools: Users that have purchased Brillo cleaning tools products at least once within the past 90 days.
Clorox Past Purchase › CPG › Household Essentials › Cleaning Tools: Users that have purchased Clorox cleaning tools products at least once within the past 90 days.
Mr Clean Past Purchase › CPG › Household Essentials › Cleaning Tools: Users that have purchased Mr Clean cleaning tools products at least once within the past 90 days.
Private Label Past Purchase › CPG › Household Essentials › Cleaning Tools: Users that have purchased Private Label cleaning tools products at least once within the past 90 days.
Scotch Brite Past Purchase › CPG › Household Essentials › Cleaning Tools: Users that have purchased Scotch Brite cleaning tools products at least once within the past 90 days.

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